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1996\u5e74\u306bB.\u202fJ.\u202fFogg\uff08\u30d3\u30fc\u30b8\u30a7\u30a4\u30fb\u30d5\u30a9\u30c3\u30b0\uff09\u306b\u3088\u308a\u63d0\u5531\u3055\u308c\u305f\u3002 \u30d3\u30fc\u30b8\u30a7\u30a4\u30fb\u30d5\u30a9\u30c3\u30b0\u306f\u30b9\u30bf\u30f3\u30d5\u30a9\u30fc\u30c9\u5927\u5b66Behavior Design Lab\uff08\u65e7Persuasive Technology Lab\uff09\u5275\u8a2d\u8005\u3067\u3042\u308a\u3001\u300c\u7fd2\u6163\u8d85\u5927\u5168\uff1aTiny Habits\u300d\u3084\u300c\u30d5\u30a9\u30c3\u30b0\u5f0f\u6d88\u8cbb\u8005\u884c\u52d5\u30e2\u30c7\u30eb\uff1aFogg Behavior Model\u300d\u3067\u77e5\u3089\u308c\u308b\u884c\u52d5\u79d1\u5b66\u8005\u3067\u3042\u308b\u3002   \u30c7\u30b6\u30a4\u30f3\u3078\u306e\u6d3b\u7528\u6cd5\u3068\u4e8b\u4f8b      \u5fdc\u7528\u9818\u57df \u6d3b\u7528\u65b9\u6cd5 \u5177\u4f53\u4f8b     \u2460 \u5065\u5eb7\u4fc3\u9032\u30a2\u30d7\u30ea\u8a2d\u8a08 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\u5834\u9762\uff1aE\u30e9\u30fc\u30cb\u30f3\u30b0\u30b5\u30fc\u30d3\u30b9\u306e\u7d99\u7d9a\u652f\u63f4     \u554f\u984c\u8a8d\u8b58\uff1a\u300c\u5b66\u7fd2\u3092\u7d9a\u3051\u308b\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u304c\u7d9a\u304b\u306a\u3044\u300d\u3068\u96e2\u8131\u7387\u304c\u9ad8\u3044\u3002    captology\u9069\u7528\u4f8b\uff1a     \u6bce\u671d\u5b66\u7fd2\u6642\u9593\u306b \u30d7\u30c3\u30b7\u30e5\u901a\u77e5\uff08\u30c8\u30ea\u30ac\u30fc\uff09\u3092\u9001\u308b    \u5b66\u7fd2\u5b8c\u4e86\u6642\u306b \u30d0\u30c3\u30b8\u4ed8\u4e0e\uff08\u5831\u916c\uff09\u3057\u3001\u9032\u6357\u3092\u4e00\u89a7\u3067\u898b\u3048\u308b\u5316    SNS\u3067\u53cb\u4eba\u3068 \u6210\u679c\u3092\u5171\u6709\u3057\u3001\u793e\u4f1a\u7684\u8a3c\u660e\u3092\u6d3b\u304b\u3059     \u2192 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\u30d7\u30ed\u30c0\u30af\u30c8\u3084\u30b5\u30fc\u30d3\u30b9\u30c7\u30b6\u30a4\u30f3\u306b\u304a\u3044\u3066\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u5fc3\u7406\u69cb\u9020\u3068\u884c\u52d5\u5909\u5bb9\u30e1\u30ab\u30cb\u30ba\u30e0\u3092\u6df1\u304f\u7406\u89e3\u3057\u3001\u9069\u5207\u306a\u30c8\u30ea\u30ac\u30fc\u3084\u5831\u916c\u3092\u7d44\u307f\u8fbc\u3080\u3053\u3068\u3067\u3001\u7d99\u7d9a\u6027\u3084\u6210\u679c\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308b\u601d\u60f3\u7684\u652f\u67f1\u3067\u3042\u308b\u3002 \u95a2\u9023\u7528\u8a9e   \u30d5\u30a9\u30c3\u30b0\u5f0f\u6d88\u8cbb\u8005\u884c\u52d5\u30e2\u30c7\u30eb  &nbsp;"}