{"version":"1.0","provider_name":"UX TIMES","provider_url":"https:\/\/uxdaystokyo.com\/articles","author_name":"\u9ad8\u6a4b \u7950\u54c9","author_url":"https:\/\/uxdaystokyo.com\/articles\/author\/yuya-takahashi\/","title":"CPA | UX TIMES","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"BEG5SJW2ho\"><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/cpa\/\">CPA<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/cpa\/embed\/#?secret=BEG5SJW2ho\" width=\"600\" height=\"338\" title=\"&#8220;CPA&#8221; &#8212; UX TIMES\" data-secret=\"BEG5SJW2ho\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/uxdaystokyo.com\/articles\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/03\/cpa-6.png","thumbnail_width":2000,"thumbnail_height":2000,"description":"CPA\u30b7\u30fc\u30d4\u30fc\u30a8\u30fc\uff08Cost Per Acquisition\uff09\u3068\u306f\u30011\u4ef6\u306e\u6210\u679c\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff09\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u8981\u3057\u305f\u5e83\u544a\u8cbb\u7528\u3001\u3059\u306a\u308f\u3061\u5e83\u544a\u306b\u304a\u3051\u308b\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\u3092\u6307\u3059\u3002\u30c7\u30b8\u30bf\u30eb\u5316\u304c\u9032\u307f\u3001\u4e8b\u696d\u306e\u6210\u679c\u3092\u6e2c\u308b\u6307\u6a19\u306f\u591a\u69d8\u5316\u3057\u305f\u304c\u3001CPA\u306f\u4e8b\u696d\u306e\u53ce\u76ca\u6027\u306b\u76f4\u63a5\u7d50\u3073\u3064\u304f\u305f\u3081\u7279\u306b\u91cd\u8981\u8996\u3055\u308c\u308b\u3002  \u305d\u308c\u306f\u3001\u6295\u4e0b\u3057\u305f\u30b3\u30b9\u30c8\u306b\u5bfe\u3057\u3066\u3001\u3069\u308c\u3060\u3051\u52b9\u7387\u7684\u306b\u4e8b\u696d\u76ee\u6a19\u3092\u9054\u6210\u3067\u304d\u3066\u3044\u308b\u304b\u3092\u5ba2\u89b3\u7684\u306b\u793a\u3059\u3001\u3044\u308f\u3070\u300c\u4e8b\u696d\u306e\u5065\u5168\u6027\u3092\u6e2c\u308b\u4f53\u6e29\u8a08\u300d\u306e\u3088\u3046\u306a\u5b58\u5728\u3067\u3042\u308b\u3002 CPA\u306f\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u306e\u8cea\u306b\u95a2\u308f\u308b CPA\u306e\u69cb\u9020\u306f\u300c\u7dcf\u30b3\u30b9\u30c8 \u00f7 \u7372\u5f97\u3057\u305f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u300d\u3068\u3044\u3046\u30b7\u30f3\u30d7\u30eb\u306a\u8a08\u7b97\u5f0f\u3067\u8868\u3055\u308c\u308b\u3002\u3053\u3053\u3067\u8a00\u3046\u300c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u300d\u3068\u306f\u3001\u5546\u54c1\u8cfc\u5165\u3084\u4f1a\u54e1\u767b\u9332\u306a\u3069\u3001\u4e8b\u696d\u8005\u304c\u6700\u7d42\u76ee\u6a19\u3068\u3057\u3066\u5b9a\u7fa9\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3092\u6307\u3059\u3002\u3053\u306e\u6307\u6a19\u304c\u793a\u3059\u672c\u8cea\u306f\u3001CPA\u306e\u6539\u5584\u304c\u5358\u306a\u308b\u5e83\u544a\u904b\u7528\u306e\u6700\u9069\u5316\u3060\u3051\u3067\u306f\u9054\u6210\u3067\u304d\u306a\u3044\u3068\u3044\u3046\u4e8b\u5b9f\u3067\u3042\u308b\u3002  \u5e83\u544a\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u304c\u6700\u7d42\u7684\u306b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u81f3\u308b\u304b\u306f\u3001\u305d\u306e\u5148\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u63d0\u4f9b\u3059\u308b\u4f53\u9a13\u306e\u8cea\u306b\u5927\u304d\u304f\u5de6\u53f3\u3055\u308c\u308b\u3002\u4f8b\u3048\u3070\u3001\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u304c\u5206\u304b\u308a\u306b\u304f\u304b\u3063\u305f\u308a\u3001\u5165\u529b\u30d5\u30a9\u30fc\u30e0\u304c\u7169\u96d1\u3060\u3063\u305f\u308a\u3059\u308c\u3070\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u9014\u4e2d\u3067\u96e2\u8131\u3057\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306f\u4f4e\u4e0b\u3057\u3066CPA\u306f\u60aa\u5316\u3059\u308b\u3002\u3064\u307e\u308aCPA\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u52b9\u7387\u6027\u3060\u3051\u3067\u306a\u304f\u3001\u30d7\u30ed\u30c0\u30af\u30c8\u304c\u63d0\u4f9b\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u306e\u8cea\u3092\u3082\u6620\u3057\u51fa\u3059\u93e1\u306a\u306e\u3067\u3042\u308b\u3002   \u8a9e\u6e90\u30fb\u63d0\u5531\u8005 CPA\u3068\u3044\u3046\u6982\u5ff5\u306f\u3001\u7279\u5b9a\u306e\u63d0\u5531\u8005\u304c\u3044\u308b\u308f\u3051\u3067\u306f\u306a\u304f\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u306e\u767a\u5c55\u3068\u5171\u306b\u5fc5\u7136\u7684\u306b\u751f\u307e\u308c\u305f\u3002  1990\u5e74\u4ee3\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u5e83\u544a\u9ece\u660e\u671f\u3001\u5e83\u544a\u52b9\u679c\u306f\u4e3b\u306b\u300c\u8868\u793a\u56de\u6570\uff08\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\uff09\u300d\u3084\u300c\u30af\u30ea\u30c3\u30af\u6570\u300d\u3067\u6e2c\u3089\u308c\u3066\u3044\u305f\u3002\u3057\u304b\u3057\u5e83\u544a\u4e3b\u304c\u672c\u5f53\u306b\u6c42\u3081\u3066\u3044\u305f\u306e\u306f\u3001\u305d\u306e\u5148\u306e\u300c\u8cfc\u5165\u300d\u3084\u300c\u4f1a\u54e1\u767b\u9332\u300d\u3068\u3044\u3063\u305f\u4e8b\u696d\u6210\u679c\u3067\u3042\u3063\u305f\u3002\u3053\u306e\u30cb\u30fc\u30ba\u306b\u5fdc\u3048\u308b\u3079\u304f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u6280\u8853\u304c\u78ba\u7acb\u3055\u308c\u3001\u5e83\u544a\u306e\u30af\u30ea\u30c3\u30af\u304c\u3069\u306e\u6210\u679c\u306b\u7e4b\u304c\u3063\u305f\u306e\u304b\u3092\u8ffd\u8de1\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u3002  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CPA\u306f\u3001\u30c7\u30b6\u30a4\u30f3\u5909\u66f4\u3084\u6a5f\u80fd\u6539\u5584\u3068\u3044\u3063\u305f\u65bd\u7b56\u306e\u52b9\u679c\u3092\u5b9a\u91cf\u7684\u306b\u8a55\u4fa1\u3057\u3001\u305d\u306e\u30d3\u30b8\u30cd\u30b9\u30a4\u30f3\u30d1\u30af\u30c8\u3092\u8a3c\u660e\u3059\u308b\u305f\u3081\u306e\u5ba2\u89b3\u7684\u306a\u6307\u6a19\u3068\u3057\u3066\u6d3b\u7528\u3067\u304d\u308b\u3002\u30c7\u30b6\u30a4\u30f3\u306e\u8a55\u4fa1\u306f\u300c\u4f7f\u3044\u3084\u3059\u3044\u300d\u300c\u7f8e\u3057\u3044\u300d\u3068\u3044\u3063\u305f\u4e3b\u89b3\u7684\u306a\u5224\u65ad\u306b\u9665\u308a\u304c\u3061\u3060\u304c\u3001CPA\u3092\u5171\u901a\u8a00\u8a9e\u3068\u3059\u308b\u3053\u3068\u3067\u3001\u8b70\u8ad6\u3092\u4e8b\u696d\u6210\u679c\u3078\u3068\u7d50\u3073\u3064\u3051\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308b\u3002  \u4f8b\u3048\u3070\u3001\u8907\u6570\u306e\u30c7\u30b6\u30a4\u30f3\u6848\u3067A\/B\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd\u3059\u308b\u969b\u306b\u300c\u3069\u3061\u3089\u306e\u30c7\u30b6\u30a4\u30f3\u6848\u304c\u3001\u3088\u308a\u4f4e\u3044CPA\u3067\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u9054\u6210\u3067\u304d\u308b\u304b\u300d\u3068\u3044\u3046\u89b3\u70b9\u3092\u6301\u3061\u8fbc\u3080\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30c7\u30b6\u30a4\u30f3\u306e\u5909\u66f4\u304c\u5358\u306a\u308b\u81ea\u5df1\u6e80\u8db3\u3067\u306f\u306a\u304f\u3001\u4e8b\u696d\u306e\u53ce\u76ca\u6027\u5411\u4e0a\u306b\u76f4\u63a5\u8ca2\u732e\u3057\u305f\u3053\u3068\u3092\u5ba2\u89b3\u7684\u306a\u6570\u5024\u3067\u793a\u305b\u308b\u3002\u3053\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u30c7\u30b6\u30a4\u30f3\u306e\u4fa1\u5024\u3092\u95a2\u4fc2\u8005\u306b\u8aac\u660e\u3057\u3001\u3055\u3089\u306a\u308b\u6295\u8cc7\u3084\u30ea\u30bd\u30fc\u30b9\u7372\u5f97\u306e\u8aac\u5f97\u6750\u6599\u3068\u3057\u3066\u3082\u6a5f\u80fd\u3059\u308b\u3002 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\u5f93\u6765\u306e\u30da\u30fc\u30b8\u306f\u60c5\u5831\u91cf\u304c\u591a\u304f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u767b\u9332\u30dc\u30bf\u30f3\u306b\u305f\u3069\u308a\u7740\u304f\u307e\u3067\u306b\u591a\u5927\u306a\u52b4\u529b\u3092\u8981\u3057\u3066\u3044\u305f\u3002\u305d\u3053\u3067\u30c1\u30fc\u30e0\u306f\u300c\u30b5\u30fc\u30d3\u30b9\u306e\u4fa1\u5024\u3092\u7c21\u6f54\u306b\u4f1d\u3048\u3001\u767b\u9332\u3078\u306e\u884c\u52d5\u3092\u30b9\u30e0\u30fc\u30ba\u306b\u4fc3\u3059\u300d\u3068\u3044\u3046\u30b3\u30f3\u30bb\u30d7\u30c8\u3067\u65b0\u30c7\u30b6\u30a4\u30f3\u6848\u3092\u5236\u4f5c\u3057\u3001A\/B\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd\u3057\u305f\u3002  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