{"version":"1.0","provider_name":"UX TIMES","provider_url":"https:\/\/uxdaystokyo.com\/articles","author_name":"\u5927\u672c \u3042\u304b\u306d","author_url":"https:\/\/uxdaystokyo.com\/articles\/author\/akaneohmoto\/","title":"CES | UX TIMES","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"QJdreEkHCS\"><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/customer-effort-score\/\">CES<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/customer-effort-score\/embed\/#?secret=QJdreEkHCS\" width=\"600\" height=\"338\" title=\"&#8220;CES&#8221; &#8212; UX TIMES\" data-secret=\"QJdreEkHCS\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/uxdaystokyo.com\/articles\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2025\/06\/ces-cache.png","thumbnail_width":1024,"thumbnail_height":1024,"description":"\u9867\u5ba2\u304c\u4f01\u696d\u3068\u306e\u3084\u308a\u53d6\u308a\u306b\u304a\u3044\u3066\u300c\u3069\u308c\u3060\u3051\u306e\u52aa\u529b\u3092\u8981\u3057\u305f\u304b\u300d\u3092\u6570\u5024\u3067\u6e2c\u5b9a\u3059\u308b\u6307\u6a19\u3067\u3042\u308b\u3002  2010\u5e74\u306b\u3001\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u4f1a\u793eCorporate Executive Board\uff08CEB\uff09\uff08\u73fe\u5728\u306fGartner\u5098\u4e0b\uff09\u304c\u63d0\u5531\u3057\u305f\u3002 CES\uff08\u30ab\u30b9\u30bf\u30de\u30fc\u30fb\u30a8\u30d5\u30a9\u30fc\u30c8\u30fb\u30b9\u30b3\u30a2\uff09\u306f\u3001\u5f93\u6765\u306eCSAT\uff08\u9867\u5ba2\u6e80\u8db3\u5ea6\uff09\u3084NPS\uff08\u30cd\u30c3\u30c8\u30fb\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u30fb\u30b9\u30b3\u30a2\uff09\u3068\u4e26\u3076\u9867\u5ba2\u4f53\u9a13\uff08CX\uff09\u6307\u6a19\u306e\u4e00\u3064\u3068\u3057\u3066\u5e83\u307e\u308a\u3001\u7279\u306b\u30b5\u30dd\u30fc\u30c8\u4f53\u9a13\u3084\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u306e\u6539\u5584\u306b\u6d3b\u7528\u3055\u308c\u3066\u3044\u308b\u3002    \u63d0\u5531\u8005\u306b\u3064\u3044\u3066  \u3053\u306e\u6307\u6a19\u306f\u3001CEB\u306eMatthew Dixon\uff08\u30de\u30b7\u30e5\u30fc\u30fb\u30c7\u30a3\u30af\u30bd\u30f3\uff09\u3089\u306e\u7814\u7a76\u30c1\u30fc\u30e0\u306b\u3088\u3063\u3066\u958b\u767a\u3055\u308c\u305f\u3002 \u5f7c\u306f\u8457\u66f8\u300eThe Effortless Experience\u300f\u306e\u5171\u8457\u8005\u3067\u3082\u3042\u308a\u3001CES\u306e\u6982\u5ff5\u3092\u666e\u53ca\u3055\u305b\u305f\u4eba\u7269\u3067\u3042\u308b\u3002  \u30c7\u30b6\u30a4\u30f3\u306b\u304a\u3051\u308b\u6d3b\u7528\u65b9\u6cd5\u3068\u4e8b\u4f8b 1. UX\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u3084\u30de\u30a4\u30af\u30ed\u30b3\u30d4\u30fc\u306e\u8a55\u4fa1 CES\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30a8\u30e9\u30fc\u30e1\u30c3\u30bb\u30fc\u30b8\u3084\u30ac\u30a4\u30c9\u3092\u8aad\u3093\u3060\u3068\u304d\u306b\u300c\u5206\u304b\u308a\u3084\u3059\u304b\u3063\u305f\u304b\u3069\u3046\u304b\u300d\u300c\u3059\u3050\u306b\u89e3\u6c7a\u3067\u304d\u305f\u304b\u300d\u3092\u5b9a\u91cf\u7684\u306b\u8a55\u4fa1\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u3002 \u4f8b\u3068\u3057\u3066\u3001FAQ\u3084\u30c1\u30e3\u30c3\u30c8\u30dc\u30c3\u30c8\u306e\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30fc\u30b9\u3067\u300c\u3053\u306e\u56de\u7b54\u306f\u5f79\u306b\u7acb\u3061\u307e\u3057\u305f\u304b\uff1f\u300d\u3067\u306f\u306a\u304f\u3001\u300c\u3053\u306e\u554f\u984c\u306f\u7c21\u5358\u306b\u89e3\u6c7a\u3067\u304d\u307e\u3057\u305f\u304b\uff1f\u300d\u3068\u5c0b\u306d\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u201c\u52aa\u529b\u306e\u8efd\u6e1b\u201d\u3092\u6e2c\u308c\u308b\u3002  2. \u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u30fb\u30d5\u30ed\u30fc\u306e\u6700\u9069\u5316 SaaS\u30d7\u30ed\u30c0\u30af\u30c8\u306b\u304a\u3044\u3066\u3001\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u304c\u521d\u3081\u3066\u30a2\u30ab\u30a6\u30f3\u30c8\u8a2d\u5b9a\u3084\u521d\u671f\u64cd\u4f5c\u3092\u884c\u3046\u30d5\u30ed\u30fc\u306bCES\u3092\u5c0e\u5165\u3059\u308c\u3070\u3001\u300c\u5c0e\u5165\u306e\u3057\u3084\u3059\u3055\u300d\u3092\u5b9a\u91cf\u5316\u3067\u304d\u308b\u3002\u30e6\u30fc\u30b6\u30fc\u304c\u300c\u7c21\u5358\u3060\u3063\u305f\u300d\u3068\u611f\u3058\u305f\u5834\u5408\u3001\u96e2\u8131\u7387\u304c\u6e1b\u5c11\u3057\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u5411\u4e0a\u304c\u898b\u8fbc\u307e\u308c\u308b\u3002  3. \u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u306e\u54c1\u8cea\u5411\u4e0a \u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u30c1\u30e3\u30c3\u30c8\u7d42\u4e86\u5f8c\u3001\u300c\u554f\u984c\u306e\u89e3\u6c7a\u307e\u3067\u306b\u3069\u308c\u3060\u3051\u306e\u52b4\u529b\u304c\u5fc5\u8981\u3060\u3063\u305f\u304b\u300d\u3092\u554f\u3046\u3053\u3068\u3067\u3001\u30aa\u30da\u30ec\u30fc\u30bf\u30fc\u306e\u5bfe\u5fdc\u306e\u8cea\u3092\u53ef\u8996\u5316\u3057\u3001\u5bfe\u5fdc\u306e\u81ea\u52d5\u5316\u3084\u30b5\u30dd\u30fc\u30c8\u8a18\u4e8b\u306e\u6539\u5584\u306b\u3064\u306a\u3052\u3089\u308c\u308b\u3002  \u5177\u4f53\u7684\u306a\u30b7\u30fc\u30f3\uff08\u30d7\u30ed\u30c0\u30af\u30c8\/\u30b3\u30f3\u30c6\u30f3\u30c4\u30c7\u30b6\u30a4\u30f3\uff09 \u30b7\u30fc\u30f3\uff1a\u30aa\u30f3\u30e9\u30a4\u30f3\u30d0\u30f3\u30ad\u30f3\u30b0\u30a2\u30d7\u30ea\u306e\u4f4f\u6240\u5909\u66f4\u624b\u7d9a\u304d \u73fe\u8c61 \u30e6\u30fc\u30b6\u30fc\u304c\u4f4f\u6240\u5909\u66f4\u624b\u7d9a\u304d\u3092\u5b8c\u4e86\u3059\u308b\u307e\u3067\u306b\u4f55\u5ea6\u3082\u30a8\u30e9\u30fc\u304c\u767a\u751f\u3002 CES\u5c0e\u5165 \u30d5\u30ed\u30fc\u306e\u6700\u5f8c\u306b\u300c\u3053\u306e\u624b\u7d9a\u304d\u306f\u7c21\u5358\u3067\u3057\u305f\u304b\uff1f\uff081=\u975e\u5e38\u306b\u96e3\u3057\u3044\u301c7=\u975e\u5e38\u306b\u7c21\u5358\u3060\u3063\u305f\uff09\u300d\u3068\u5c0b\u306d\u3001\u6570\u5024\u304c\u4f4e\u3044\u5834\u5408\u306fUX\u4e0a\u306e\u8ab2\u984c\u3068\u3057\u3066\u512a\u5148\u7684\u306b\u6539\u5584\u5bfe\u8c61\u3068\u3059\u308b\u3002 \u65bd\u7b56 \u00a0\u5165\u529b\u9805\u76ee\u306e\u81ea\u52d5\u88dc\u5b8c\u3001\u30de\u30a4\u30af\u30ed\u30b3\u30d4\u30fc\u6539\u5584\u3001\u30d8\u30eb\u30d7\u30ea\u30f3\u30af\u8ffd\u52a0\u306a\u3069\u306e\u5bfe\u7b56\u3092\u8b1b\u3058\u308b\u3053\u3068\u3067CES\u3092\u5411\u4e0a\u3055\u305b\u3089\u308c\u308b\u3002    CES\u3068\u306f\u4f55\u304b\uff08\u5b9a\u7fa9\uff09  \u8a08\u6e2c\u30bf\u30a4\u30df\u30f3\u30b0\u306e\u4f8b\uff08\u30b5\u30dd\u30fc\u30c8\u3001\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u5f8c\u306a\u3069\uff09  \u30b9\u30b3\u30a2\u306e\u4f8b\uff081\u301c7\u30841\u301c5\u306a\u3069\uff09  NPS\u3084CSAT\u3068\u306e\u9055\u3044  \u3069\u3093\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u306b\u6d3b\u7528\u3055\u308c\u308b\u304b\uff08\u30c7\u30b6\u30a4\u30f3\u65bd\u7b56\u3068\u9023\u643a\uff09"}