{"version":"1.0","provider_name":"UX TIMES","provider_url":"https:\/\/uxdaystokyo.com\/articles","author_name":"\u5927\u672c \u3042\u304b\u306d","author_url":"https:\/\/uxdaystokyo.com\/articles\/author\/akaneohmoto\/","title":"\u5171\u611f\u30de\u30c3\u30d7 | UX TIMES","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"3kQHdGNnsD\"><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/empathy-map\/\">\u5171\u611f\u30de\u30c3\u30d7<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/empathy-map\/embed\/#?secret=3kQHdGNnsD\" width=\"600\" height=\"338\" title=\"&#8220;\u5171\u611f\u30de\u30c3\u30d7&#8221; &#8212; UX TIMES\" data-secret=\"3kQHdGNnsD\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/uxdaystokyo.com\/articles\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2025\/06\/empathy-map.png","thumbnail_width":1720,"thumbnail_height":1730,"description":"\u30e6\u30fc\u30b6\u30fc\u306e\u6c17\u6301\u3061\u3092\u30de\u30c3\u30d7\u306b\u3057\u3001\u6c17\u6301\u3061\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u5229\u7528\u3055\u308c\u308b\u3002 \u4e3b\u306bUX\u30c7\u30b6\u30a4\u30f3\u3084\u30b5\u30fc\u30d3\u30b9\u30c7\u30b6\u30a4\u30f3\u306e\u521d\u671f\u6bb5\u968e\u3067\u6d3b\u7528\u3055\u308c\u3001\u30e6\u30fc\u30b6\u30fc\u4e2d\u5fc3\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u4fc3\u9032\u3059\u308b\u3002\u65e5\u672c\u3067\u3082\u3001\u82f1\u8a9e\u8868\u8a18\u306e\u30a8\u30f3\u30d1\u30b7\u30fc\u30de\u30c3\u30d7\u3068\u547c\u3076\u3053\u3068\u304c\u591a\u3044\u3002 \u63d0\u5531\u8005\u3068\u80cc\u666f  \u5171\u611f\u30de\u30c3\u30d7\uff08\u30a8\u30f3\u30d1\u30b7\u30fc\u30de\u30c3\u30d7\uff09\u306f\u3001\u30d3\u30b8\u30e5\u30a2\u30eb\u30b7\u30f3\u30ad\u30f3\u30b0\u306e\u5c02\u9580\u5bb6\u3067\u3042\u308a\u3001\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u4f1a\u793eXPLANE\u306e\u5275\u8a2d\u8005\u3067\u3042\u308b\u30c7\u30a4\u30d6\u30fb\u30b0\u30ec\u30a4\uff08Dave Gray\uff09\u6c0f\u306b\u3088\u3063\u3066\u8003\u6848\u3055\u308c\u305f\u3002 \u5f7c\u306f\u30012010\u5e74\u306b\u51fa\u7248\u3055\u308c\u305f\u66f8\u7c4d\u300eGamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers\u300f\u306e\u4e2d\u3067\u3053\u306e\u624b\u6cd5\u3092\u7d39\u4ecb\u3057\u3001\u4ee5\u5f8c\u3001\u4e16\u754c\u4e2d\u306e\u30c7\u30b6\u30a4\u30f3\u3084\u30d3\u30b8\u30cd\u30b9\u306e\u73fe\u5834\u3067\u5e83\u304f\u63a1\u7528\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u305f \u3002  \u5171\u611f\u30de\u30c3\u30d7\uff08\u30a8\u30f3\u30d1\u30b7\u30fc\u30de\u30c3\u30d7\uff09\u306e\u69cb\u6210\u8981\u7d20  \u5171\u611f\u30de\u30c3\u30d7\u306f\u3001\u4ee5\u4e0b\u306e6\u3064\u306e\u30bb\u30af\u30b7\u30e7\u30f3\u3067\u69cb\u6210\u3055\u308c\u308b\u3053\u3068\u304c\u4e00\u822c\u7684\u3067\u3042\u308b    \u8003\u3048\u3066\u3044\u308b\u3053\u3068\u30fb\u611f\u3058\u3066\u3044\u308b\u3053\u3068\uff08Think &amp; Feel\uff09\uff1a\u30e6\u30fc\u30b6\u30fc\u304c\u5185\u9762\u3067\u8003\u3048\u3001\u611f\u3058\u3066\u3044\u308b\u3053\u3068\u3002  \u898b\u3066\u3044\u308b\u3053\u3068\uff08See\uff09\uff1a\u30e6\u30fc\u30b6\u30fc\u306e\u8996\u754c\u306b\u5165\u308b\u60c5\u5831\u3084\u74b0\u5883\u3002  \u8a00\u3063\u3066\u3044\u308b\u3053\u3068\u30fb\u3084\u3063\u3066\u3044\u308b\u3053\u3068\uff08Say &amp; Do\uff09\uff1a\u30e6\u30fc\u30b6\u30fc\u306e\u767a\u8a00\u3084\u884c\u52d5\u3002  \u805e\u3044\u3066\u3044\u308b\u3053\u3068\uff08Hear\uff09\uff1a\u30e6\u30fc\u30b6\u30fc\u304c\u8033\u306b\u3059\u308b\u60c5\u5831\u3084\u5f71\u97ff\u3002  \u75db\u307f\uff08Pain\uff09\uff1a\u30e6\u30fc\u30b6\u30fc\u304c\u611f\u3058\u3066\u3044\u308b\u4e0d\u5b89\u3084\u8ab2\u984c\u3002  \u5f97\u3089\u308c\u308b\u3082\u306e\uff08Gain\uff09\uff1a\u30e6\u30fc\u30b6\u30fc\u304c\u5f97\u305f\u3044\u3068\u671b\u3080\u5229\u76ca\u3084\u4fa1\u5024\u3002  \u3053\u308c\u3089\u306e\u8981\u7d20\u3092\u8996\u899a\u7684\u306b\u6574\u7406\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u5168\u4f53\u50cf\u3092\u628a\u63e1\u3057\u3084\u3059\u304f\u306a\u308b\u3002  \u30c7\u30b6\u30a4\u30f3\u306b\u304a\u3051\u308b\u6d3b\u7528\u65b9\u6cd5\u3068\u5177\u4f53\u4f8b 1. UX\u30c7\u30b6\u30a4\u30f3\u306e\u521d\u671f\u6bb5\u968e\u3067\u306e\u30e6\u30fc\u30b6\u30fc\u7406\u89e3 \u6d3b\u7528\u65b9\u6cd5\uff1a\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3084\u89b3\u5bdf\u304b\u3089\u5f97\u3089\u308c\u305f\u60c5\u5831\u3092\u57fa\u306b\u5171\u611f\u30de\u30c3\u30d7\u3092\u4f5c\u6210\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30cb\u30fc\u30ba\u3084\u8ab2\u984c\u3092\u660e\u78ba\u5316\u3059\u308b\u3002 \u5177\u4f53\u4f8b\uff1a\u65b0\u3057\u3044\u5065\u5eb7\u7ba1\u7406\u30a2\u30d7\u30ea\u3092\u958b\u767a\u3059\u308b\u969b\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u3067\u3042\u308b30\u4ee3\u306e\u50cd\u304f\u5973\u6027\u306e\u5171\u611f\u30de\u30c3\u30d7\u3092\u4f5c\u6210\u3057\u3001\u5f7c\u5973\u305f\u3061\u304c\u62b1\u3048\u308b\u5065\u5eb7\u7ba1\u7406\u306e\u8ab2\u984c\u3084\u6c42\u3081\u308b\u6a5f\u80fd\u3092\u6d17\u3044\u51fa\u3059\u3002  2. \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7b56\u5b9a \u6d3b\u7528\u65b9\u6cd5\uff1a\u30da\u30eb\u30bd\u30ca\u3054\u3068\u306b\u5171\u611f\u30de\u30c3\u30d7\u3092\u4f5c\u6210\u3057\u3001\u5404\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u5fc3\u7406\u3084\u884c\u52d5\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u52b9\u679c\u7684\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u3084\u30c1\u30e3\u30cd\u30eb\u3092\u9078\u5b9a\u3059\u308b\u3002 \u5177\u4f53\u4f8b\uff1a\u65b0\u88fd\u54c1\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u8a08\u753b\u3059\u308b\u969b\u3001\u82e5\u5e74\u5c64\u3068\u4e2d\u9ad8\u5e74\u5c64\u306e\u30da\u30eb\u30bd\u30ca\u306b\u5bfe\u3057\u3066\u5171\u611f\u30de\u30c3\u30d7\u3092\u4f5c\u6210\u3057\u3001\u305d\u308c\u305e\u308c\u306b\u97ff\u304f\u5e83\u544a\u30b3\u30d4\u30fc\u3084\u5a92\u4f53\u3092\u9078\u5b9a\u3059\u308b\u3002  \u300c\u3053\u306e\u5834\u9762\u306b\u4f7f\u3048\u308b\u304b\u306a\uff1f\u300d\u3068\u3044\u3046\u30b7\u30fc\u30f3\u3068\u5177\u4f53\u7684\u306a\u4e8b\u4f8b \u30b7\u30fc\u30f3\uff1a\u65b0\u898f\u30b5\u30fc\u30d3\u30b9\u306e\u30a2\u30a4\u30c7\u30a2\u51fa\u3057 \u8ab2\u984c\uff1a\u30e6\u30fc\u30b6\u30fc\u306e\u6f5c\u5728\u7684\u306a\u30cb\u30fc\u30ba\u3092\u628a\u63e1\u3057\u3001\u9769\u65b0\u7684\u306a\u30b5\u30fc\u30d3\u30b9\u3092\u5275\u51fa\u3057\u305f\u3044\u3002 \u6d3b\u7528\u65b9\u6cd5\uff1a\u30bf\u30fc\u30b2\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u306e\u5171\u611f\u30de\u30c3\u30d7\u3092\u4f5c\u6210\u3057\u3001\u5f7c\u3089\u306e\u672a\u5145\u8db3\u306e\u30cb\u30fc\u30ba\u3084\u8ab2\u984c\u3092\u660e\u3089\u304b\u306b\u3059\u308b\u3002 \u5177\u4f53\u4f8b\uff1a\u9ad8\u9f62\u8005\u5411\u3051\u306e\u79fb\u52d5\u652f\u63f4\u30b5\u30fc\u30d3\u30b9\u3092\u4f01\u753b\u3059\u308b\u969b\u3001\u9ad8\u9f62\u8005\u306e\u5171\u611f\u30de\u30c3\u30d7\u3092\u4f5c\u6210\u3057\u3001\u79fb\u52d5\u6642\u306e\u4e0d\u5b89\u3084\u56f0\u96e3\u3092\u6d17\u3044\u51fa\u3057\u3001\u305d\u308c\u3089\u3092\u89e3\u6c7a\u3059\u308b\u30b5\u30fc\u30d3\u30b9\u30b3\u30f3\u30bb\u30d7\u30c8\u3092\u7acb\u6848\u3059\u308b\u3002 \u5171\u611f\u30de\u30c3\u30d7\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u4e2d\u5fc3\u306e\u30c7\u30b6\u30a4\u30f3\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306e\u5f37\u529b\u306a\u30c4\u30fc\u30eb\u3067\u3042\u308b\u3002\u30e6\u30fc\u30b6\u30fc\u306e\u8996\u70b9\u306b\u7acb\u3061\u3001\u305d\u306e\u601d\u8003\u3084\u611f\u60c5\u3001\u884c\u52d5\u3092\u6df1\u304f\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u958b\u767a\u304c\u53ef\u80fd\u3068\u306a\u308b\u3002\u30c7\u30b6\u30a4\u30f3\u30d7\u30ed\u30bb\u30b9\u306e\u521d\u671f\u6bb5\u968e\u3067\u5171\u611f\u30de\u30c3\u30d7\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30cb\u30fc\u30ba\u306b\u5408\u81f4\u3057\u305f\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u5275\u51fa\u3059\u308b\u305f\u3081\u306e\u7b2c\u4e00\u6b69\u3067\u3042\u308b\u3002  \u30da\u30eb\u30bd\u30ca\u3068\u5171\u611f\u30de\u30c3\u30d7\u306e\u9055\u3044 \u30da\u30eb\u30bd\u30ca\u3068\u5171\u611f\u30de\u30c3\u30d7\u306f\u3069\u3061\u3089\u3082\u30e6\u30fc\u30b6\u30fc\u4e2d\u5fc3\u306e\u30c7\u30b6\u30a4\u30f3\u3092\u884c\u3046\u305f\u3081\u306e\u624b\u6cd5\u3067\u3042\u308a\u3001\u3057\u3070\u3057\u3070\u4f75\u7528\u3055\u308c\u308b\u304c\u3001\u76ee\u7684\u3068\u8868\u73fe\u65b9\u6cd5\u306b\u660e\u78ba\u306a\u9055\u3044\u304c\u3042\u308b\u3002  \u30da\u30eb\u30bd\u30ca\u3068\u306f \u30da\u30eb\u30bd\u30ca\u3068\u306f\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u4ee3\u8868\u7684\u306a\u30e6\u30fc\u30b6\u30fc\u50cf\u3092\u4eee\u60f3\u7684\u306b\u69cb\u7bc9\u3057\u305f\u3082\u306e\u3067\u3042\u308b\u3002\u5e02\u5834\u8abf\u67fb\u3084\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u306a\u3069\u3092\u3082\u3068\u306b\u3001\u540d\u524d\u30fb\u5e74\u9f62\u30fb\u8077\u696d\u30fb\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u30fb\u4fa1\u5024\u89b3\u30fb\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u306a\u3069\u304c\u8a73\u7d30\u306b\u8a2d\u5b9a\u3055\u308c\u308b\u3002    \u76ee\u7684\uff1a\u8a2d\u8a08\u30c1\u30fc\u30e0\u304c\u5177\u4f53\u7684\u306a\u300c\u8ab0\u304b\u300d\u306b\u5411\u3051\u3066\u601d\u8003\u3084\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3048\u308b\u3088\u3046\u306b\u3059\u308b\u305f\u3081\u3067\u3042\u308b\u3002  \u5f62\u5f0f\uff1a\u5199\u771f\u4ed8\u304d\u306e\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u5f62\u5f0f\u3067\u307e\u3068\u3081\u3089\u308c\u308b\u3053\u3068\u304c\u591a\u304f\u3001\u30b9\u30c8\u30fc\u30ea\u30fc\u6027\u3092\u91cd\u8996\u3059\u308b\u3002  \u6d3b\u7528\u30b7\u30fc\u30f3\uff1a\u9577\u671f\u7684\u306a\u30d7\u30ed\u30c0\u30af\u30c8\u6226\u7565\u8a2d\u8a08\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7b56\u5b9a\u3001\u30e6\u30fc\u30b6\u30fc\u30c6\u30b9\u30c8\u306e\u5bfe\u8c61\u50cf\u8a2d\u5b9a\u306a\u3069\u306b\u6709\u52b9\u3067\u3042\u308b\u3002  \u5171\u611f\u30de\u30c3\u30d7\u3068\u306f \u5171\u611f\u30de\u30c3\u30d7\u3068\u306f\u3001\u3042\u308b\u7279\u5b9a\u306e\u30e6\u30fc\u30b6\u30fc\u3084\u30e6\u30fc\u30b6\u30fc\u7fa4\u304c\u300c\u898b\u3066\u3044\u308b\u3053\u3068\u300d\u300c\u8a00\u3063\u3066\u3044\u308b\u3053\u3068\u300d\u300c\u3057\u3066\u3044\u308b\u3053\u3068\u300d\u300c\u611f\u3058\u3066\u3044\u308b\u3053\u3068\u300d\u306a\u3069\u3092\u8996\u899a\u7684\u306b\u6574\u7406\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3042\u308b\u3002\u30c7\u30a4\u30d6\u30fb\u30b0\u30ec\u30a4\u306b\u3088\u3063\u3066\u8003\u6848\u3055\u308c\u3001\u30e6\u30fc\u30b6\u30fc\u3078\u306e\u5171\u611f\u3092\u9ad8\u3081\u308b\u76ee\u7684\u3067\u7528\u3044\u3089\u308c\u308b\u3002    \u76ee\u7684\uff1a\u30e6\u30fc\u30b6\u30fc\u306e\u601d\u8003\u30fb\u611f\u60c5\u30fb\u884c\u52d5\u30fb\u74b0\u5883\u3092\u6df1\u304f\u7406\u89e3\u3057\u3001\u554f\u984c\u767a\u898b\u3084\u30cb\u30fc\u30ba\u306e\u6d1e\u5bdf\u3092\u4fc3\u3059\u305f\u3081\u3067\u3042\u308b\u3002  \u5f62\u5f0f\uff1a\u30db\u30ef\u30a4\u30c8\u30dc\u30fc\u30c9\u3084\u30ad\u30e3\u30f3\u30d0\u30b9\u4e0a\u306b6\u3064\u306e\u8996\u70b9\uff08Think, Feel, See, Say\/Do, Hear, Pain\/Gain\uff09\u3092\u30de\u30c3\u30d4\u30f3\u30b0\u3059\u308b\u5f62\u5f0f\u304c\u4e00\u822c\u7684\u3067\u3042\u308b\u3002  \u6d3b\u7528\u30b7\u30fc\u30f3\uff1a\u30c7\u30b6\u30a4\u30f3\u306e\u521d\u671f\u6bb5\u968e\u3001\u8ab2\u984c\u306e\u767a\u898b\u30d5\u30a7\u30fc\u30ba\u3001\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u306e\u6574\u7406\u306a\u3069\u306b\u5411\u3044\u3066\u3044\u308b\u3002  \u4e21\u8005\u306e\u4f75\u7528\u4f8b \u305f\u3068\u3048\u3070\u3001UX\u30c7\u30b6\u30a4\u30f3\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306b\u304a\u3044\u3066\u306f\u3001\u307e\u305a\u5171\u611f\u30de\u30c3\u30d7\u3092\u7528\u3044\u3066\u8907\u6570\u306e\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u304b\u3089\u30d1\u30bf\u30fc\u30f3\u3084\u8ab2\u984c\u3092\u767a\u898b\u3057\u3001\u305d\u306e\u5f8c\u3001\u305d\u308c\u3089\u306e\u60c5\u5831\u3092\u7d71\u5408\u3057\u3066\u4ee3\u8868\u7684\u306a\u30e6\u30fc\u30b6\u30fc\u50cf\uff08\uff1d\u30da\u30eb\u30bd\u30ca\uff09\u3092\u69cb\u7bc9\u3059\u308b\u3068\u3044\u3046\u9806\u5e8f\u304c\u52b9\u679c\u7684\u3067\u3042\u308b\u3002 \u95a2\u9023\u7528\u8a9e    \u30da\u30eb\u30bd\u30ca  \u5171\u611f\u30ae\u30e3\u30c3\u30d7  \u53c2\u8003\u6587\u732e   https:\/\/medium.com\/@davegray\/updated-empathy-map-canvas-46df22df3c8a  \u30b9\u30bf\u30f3\u30d5\u30a9\u30fc\u30c9\u5927\u5b66\u3067\u3082\u4f7f\u308f\u308c\u3066\u3044\u308b\u300e\u5171\u611f\u30de\u30c3\u30d7\u300f\u65e5\u672c\u8a9e\u7248\u5171\u611f\u30de\u30c3\u30d7\u3042\u308a"}