{"version":"1.0","provider_name":"UX TIMES","provider_url":"https:\/\/uxdaystokyo.com\/articles","author_name":"\u30e6\u30fc\u30af\u30b9","author_url":"https:\/\/uxdaystokyo.com\/articles\/author\/uxdt\/","title":"\u3010\u30ec\u30dd\u30fc\u30c8\u3011\u300cJOBS TO BE DONE\u300d\u4fa1\u5024\u5275\u9020\u306e\u65b0\u3057\u3044\u767a\u898b\u65b9\u6cd5\uff1aUX DAYS TOKYO2018 | UX TIMES","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"CygQNDl034\"><a href=\"https:\/\/uxdaystokyo.com\/articles\/uxdt2018_conference_jtbd\/\">\u3010\u30ec\u30dd\u30fc\u30c8\u3011\u300cJOBS TO BE DONE\u300d\u4fa1\u5024\u5275\u9020\u306e\u65b0\u3057\u3044\u767a\u898b\u65b9\u6cd5\uff1aUX DAYS TOKYO2018<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/uxdaystokyo.com\/articles\/uxdt2018_conference_jtbd\/embed\/#?secret=CygQNDl034\" width=\"600\" height=\"338\" title=\"&#8220;\u3010\u30ec\u30dd\u30fc\u30c8\u3011\u300cJOBS TO BE DONE\u300d\u4fa1\u5024\u5275\u9020\u306e\u65b0\u3057\u3044\u767a\u898b\u65b9\u6cd5\uff1aUX DAYS TOKYO2018&#8221; &#8212; UX TIMES\" data-secret=\"CygQNDl034\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/uxdaystokyo.com\/articles\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-1.png","thumbnail_width":1440,"thumbnail_height":960,"description":"2018\/03\/16\u306b\u5b9f\u65bd\u3055\u308c\u305f UX DAYS TOKYO 2018\u306b\u304a\u3051\u308b Jim Kalbach\u30b8\u30e0\u30fb\u30ab\u30eb\u30d0\u30c3\u30af \u6c0f\u306b\u3088\u308b\u30ab\u30f3\u30d5\u30a1\u30ec\u30f3\u30b9\u8b1b\u6f14 \u300c JOBS TO BE DONE\u300d\u4fa1\u5024\u5275\u9020\u306e\u65b0\u3057\u3044\u767a\u898b\u65b9\u6cd5\u306e\u30ec\u30dd\u30fc\u30c8\u3067\u3059\u3002  \u30b8\u30e0\u30fb\u30ab\u30eb\u30d0\u30c3\u30af\u6c0f\u306f\u3001\u8457\u66f8\u306b\u300c Designing Web Navigation \u30c7\u30b6\u30a4\u30cb\u30f3\u30b0\u30fb\u30a6\u30a7\u30d6\u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30f3\u300d\u3001\u300c Mapping Experience\u30de\u30c3\u30d4\u30f3\u30b0\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9 \u300d\u304c\u3042\u308a\u3001\u4eca\u56de\u306e\u8b1b\u6f14\u3067\u306f\u8fd1\u5e74\u591a\u304f\u306e\u6ce8\u76ee\u3092\u96c6\u3081\u3066\u3044\u308b\u300cJobs To Be Done\u30b8\u30e7\u30d6\u30ba\u30fb\u30c8\u30a5\u30fb\u30d3\u30fc\u30fb\u30c0\u30f3\u300d\u306b\u3064\u3044\u3066\u304a\u8a71\u3044\u305f\u3060\u304d\u307e\u3057\u305f\u3002   \u30c7\u30a3\u30b9\u30e9\u30d7\u30b7\u30e7\u30f3\u3068\u306f \u82f1\u8a9e\u306eDisruption\u30c7\u30a3\u30b9\u30e9\u30d7\u30b7\u30e7\u30f3\u306b\u306f\u591a\u304f\u306e\u610f\u5473\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u4eca\u56de\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u3067\u4f7f\u308f\u308c\u308b\u30c7\u30a3\u30b9\u30e9\u30d7\u30b7\u30e7\u30f3\u306b\u3064\u3044\u3066\u8aac\u660e\u3057\u307e\u3059\u3002\u4f01\u696d\u306f\u6210\u719f\u3057\u3066\u3044\u304f\u3068\u7d44\u7e54\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u304c\u5411\u4e0a\u3057\u3001\u63d0\u4f9b\u3067\u304d\u308b\u88fd\u54c1\u3082\u30d1\u30ef\u30fc\u30a2\u30c3\u30d7\u3057\u3066\u3044\u304d\u307e\u3059\u3002\u521d\u671f\u6bb5\u968e\u306e\u30b5\u30fc\u30d3\u30b9\u3084\u88fd\u54c1\u306f\u6700\u4f4e\u9650\u306e\u6a5f\u80fd\u3092\u6e80\u305f\u3059\u7269\u3067\u3059\u304c\u3001\u6642\u9593\u3068\u5171\u306b\u6539\u5584\u304c\u7e70\u308a\u8fd4\u3055\u308c\u307e\u3059\u3002  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\u4eca\u56de\u306e\u4f8b\u3067\u8a00\u3048\u3070\u3001\u753b\u8cea\u306f\u4e8c\u306e\u6b21\u3067\u3001\u3068\u306b\u304b\u304f\u5b89\u304f\u7c21\u5358\u306b\u4f1a\u8a71\u3059\u308b\u3053\u3068\u304c\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\uff08\u5e02\u5834\uff09\u306e\u671b\u3080\u3053\u3068\u3067\u3042\u308b\u3068Skype\u306f\u898b\u629c\u304d\u3001\u30c7\u30a3\u30b9\u30e9\u30d7\u30b7\u30e7\u30f3\u3092\u8d77\u3053\u3057\u305f\u306e\u3067\u3059\u3002 JTBD\uff08Jobs To Be Done\uff09\u306e\u6301\u3064\u610f\u5473 JTBD\uff08Jobs To Be Done\uff09\u306f\u3001\u30de\u30fc\u30b1\u30c3\u30c8\u306b\u304a\u3044\u3066\u975e\u5e38\u306b\u91cd\u8981\u306a\u610f\u5473\u3092\u6301\u3061\u307e\u3059\u3002JTBD\u306f\u9867\u5ba2\u500b\u4eba\u306e\u76ee\u6a19\u3067\u3042\u308a\u3001\u5e02\u5834\u306b\u304a\u3051\u308b\u30cb\u30fc\u30ba\u306e\u3053\u3068\u3068\u3082\u8a00\u3048\u307e\u3059\u3002\u624b\u6bb5\u3084\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u3053\u3068\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u6642\u304c\u7d4c\u3064\u306b\u3064\u308c\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306f\u5909\u308f\u308a\u307e\u3059\u304c\u3001\u9867\u5ba2\u306e\u76ee\u6a19\u306f\u983b\u7e41\u306b\u5909\u308f\u308b\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002  JTBD\u306f\u3001\u4f01\u696d\u306b\u3068\u3063\u3066\u306e\u5171\u901a\u8a00\u8a9e\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u3053\u306e\u8a00\u8a9e\u306f\u91cd\u8981\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306b\u306a\u308a\u307e\u3059\u3002\u307e\u305f\u3001JTBD\u3067\u306f\u300c\u306a\u305c\u4eba\u3005\u306f\u3053\u306e\u3088\u3046\u306a\u632f\u308b\u821e\u3044\u3092\u3059\u308b\u306e\u304b\u300d\u3068\u3044\u3046\u3088\u3046\u306a\u56e0\u679c\u95a2\u4fc2\u3092\u8003\u3048\u308b\u3053\u3068\u304c\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8abf\u67fb\u3067\u306f\u3001\u5e74\u9f62\u3084\u5e74\u53ce\u3001\u4f4f\u3093\u3067\u3044\u308b\u5834\u6240\u306a\u3069\u3067\u9867\u5ba2\u3092\u5206\u985e\u3057\u307e\u3059\u304c\u3001\u3053\u308c\u3089\u306e\u8981\u7d20\u304c\u884c\u52d5\u3092\u6c7a\u3081\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u300c\u301c\u3092\u3057\u305f\u3044\u300d\u3068\u3044\u3046\u610f\u56f3\u304c\u884c\u52d5\u306b\u7e4b\u304c\u308b\u306e\u3067\u3059\u3002   \u30c7\u30a3\u30b9\u30e9\u30d7\u30b7\u30e7\u30f3\u306f\u30d3\u30b8\u30cd\u30b9\u306e\u30c1\u30e3\u30f3\u30b9 \u4eba\u3005\u304c\u4f55\u3092\u3057\u305f\u3044\u304b\u3092\u898b\u6975\u3081\u3001\u305d\u308c\u3092\u6e80\u305f\u3059\u3053\u3068\u3067\u30d3\u30b8\u30cd\u30b9\u30c1\u30e3\u30f3\u30b9\u3092\u624b\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u30c7\u30b6\u30a4\u30ca\u30fc\u3068\u3057\u3066\u79c1\u9054\u304c\u884c\u3046\u4ed5\u4e8b\u306f\u3001\u30a4\u30f3\u30bf\u30d5\u30a7\u30fc\u30b9\u306e\u30c7\u30b6\u30a4\u30f3\u3084\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u958b\u767a\u3060\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30d3\u30b8\u30cd\u30b9\u306e\u4fa1\u5024\u3092\u7406\u89e3\u3057\u30c7\u30b6\u30a4\u30f3\u306b\u6d3b\u304b\u3059\u3053\u3068\u304c\u3001\u6211\u3005\u306e\u4f7f\u547d\u3067\u3059\u3002   JTBD\uff08Jobs To Be Done\uff09\u306e\u8981\u7d20 JTBD\u306f\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u898b\u308b\u6642\u306b5\u3064\u306e\u8981\u7d20\u306b\u5206\u89e3\u3067\u304d\u307e\u3059\u3002   JOB Performe\u30b8\u30e7\u30d6\u30d1\u30d5\u30a9\u30fc\u30de\u30fcr\uff08who\uff09  Jobs\u30b8\u30e7\u30d6\uff08what\uff09  Process\u30d7\u30ed\u30bb\u30b9\uff08how\uff09  Outcomes\u30a2\u30a6\u30c8\u30ab\u30e0\uff08why\uff09  Circumstances\u30b5\u30fc\u30ab\u30e0\u30b9\u30bf\u30f3\u30b9\uff08when \/ where\uff09    \u65e2\u5b58\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u9055\u3046\u306e\u306fWhat\u3068Why\u3092\u5206\u3051\u3066\u3044\u308b\u3068\u3053\u308d\u3067\u3059\u3002\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u3084\u30e6\u30fc\u30b6\u30fc\u8abf\u67fb\u306f\u3053\u306e2\u3064\u3092\u307e\u3068\u3081\u3066\u8003\u3048\u3066\u3044\u307e\u3059\u304c\u3001JTBD\u3067\u306f\u5206\u3051\u3066\u8003\u3048\u307e\u3059\u3002 \u30b8\u30e7\u30d6\u30d1\u30d5\u30a9\u30fc\u30de\u30fc BtoC\u306e\u74b0\u5883\u3067\u3044\u3048\u3070\u3001\u4e2d\u5fc3\u4eba\u7269\u306f\u6d88\u8cbb\u8005\u3067\u3059\u3002BtoB\u306e\u5834\u5408\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5bfe\u8c61\u306f\u30d0\u30a4\u30e4\u30fc\u3068\u306a\u308a\u307e\u3059\u3002\u30d0\u30a4\u30e4\u30fc\u306f\u6d88\u8cbb\u8005\u3067\u3042\u308b\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u3002 \u305d\u306e\u305f\u3081\u3001\u8ab0\u304c\u3069\u306e\u7acb\u5834\u3067\u8a71\u3092\u3057\u3066\u3044\u308b\u304b\u3092\u898b\u6975\u3081\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3084\u914d\u7f6e\u3059\u308b\u30b9\u30bf\u30c3\u30d5\u3082\u53d6\u5f15\u306b\u95a2\u308f\u3063\u3066\u304f\u308b\u3053\u3068\u304c\u3042\u308b\u3067\u3057\u3087\u3046\u3002 \u3053\u306e\u3088\u3046\u306a\u95a2\u4fc2\u3092\u307e\u3068\u3081\u305f\u56f3\u3092\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u30de\u30c3\u30d7\u3068\u3044\u3044\u307e\u3059\u3002    JTBD\u3067\u306f\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u3092\u5168\u3066\u30de\u30c3\u30d4\u30f3\u30b0\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u3001\u305d\u306e\u4e0a\u3067\u30b8\u30e7\u30d6\u30d1\u30d5\u30a9\u30fc\u30de\u30fc\u3092\u898b\u6975\u3081\u3066\u3044\u304d\u307e\u3059\u3002\u3088\u304f\u8aa4\u89e3\u3055\u308c\u308b\u306e\u304c\u3001JTBD\u306b\u5fc5\u305a\u3057\u3082\u30da\u30eb\u30bd\u30ca\u304c\u5fc5\u8981\u3067\u306f\u306a\u3044\u3053\u3068\u3067\u3059\u3002  \u3057\u304b\u3057\u3001\u4f7f\u3063\u3066\u306f\u3044\u3051\u306a\u3044\u308f\u3051\u3067\u3082\u3042\u308a\u307e\u305b\u3093\u3002JTBD\u3067\u306f\u30b8\u30e7\u30d6\u30d1\u30d5\u30a9\u30fc\u30de\u30fc\u3092\u4e2d\u5fc3\u306b\u8003\u3048\u3001\u30da\u30eb\u30bd\u30ca\u304c\u6709\u52b9\u3067\u3042\u308c\u3070\u4f7f\u3063\u3066\u3082\u826f\u3044\u306e\u3067\u3059\u3002 \u30b8\u30e7\u30d6 \u30b8\u30e7\u30d6\u306f\u3001\u30e1\u30a4\u30f3\u30b8\u30e7\u30d6\u3068\u30b9\u30e2\u30fc\u30eb\u30b8\u30e7\u30d6\u306b\u5206\u3051\u3089\u308c\u307e\u3059\u3002\u30e1\u30a4\u30f3\u30b8\u30e7\u30d6\u3068\u306f\u4f55\u3092\u9054\u6210\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u306e\u304b\u3001\u3068\u3044\u3046\u610f\u56f3\u306e\u3053\u3068\u3067\u3059\u3002    \u30b8\u30e7\u30d6\u3068\u30bf\u30b9\u30af\u306f\u5225\u7269\u3067\u3059\u3002\u30bf\u30b9\u30af\u306f\u3042\u304f\u307e\u3067\u6a5f\u80fd\uff65\u6280\u8853\u3092\u4f7f\u3063\u3066\u884c\u3046\u3082\u306e\u3002\u30b8\u30e7\u30d6\u306f\u300c\u3053\u3046\u3044\u3046\u98a8\u306b\u3057\u305f\u3044\u300d\u3068\u3044\u3046\u610f\u601d\u3067\u3042\u308a\u3001\u305d\u306e\u30d7\u30ed\u30bb\u30b9\u3068\u306a\u308a\u307e\u3059\u3002  \u30b8\u30e7\u30d6\u306b\u306f\u30d2\u30a8\u30e9\u30eb\u30ad\u30fc\u304c\u3042\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u3069\u3053\u306b\u30d5\u30a9\u30fc\u30ab\u30b9\u3092\u5f53\u3066\u3066\u3044\u308b\u304b\u306b\u3088\u3063\u3066\u3001\u30b8\u30e7\u30d6\u306e\u30ec\u30d9\u30eb\u306f\u591a\u5c64\u5316\u3057\u3066\u3044\u304d\u307e\u3059\u3002\u81ea\u5206\u304c\u898b\u3066\u3044\u308b\u306e\u306f\u3001\u30cf\u30a4\u30ec\u30d9\u30eb\u306a\u30b8\u30e7\u30d6\u304b\u3082\u3057\u308c\u306a\u3044\u3057\u3001\u30ed\u30fc\u30ec\u30d9\u30eb\u306a\u30b8\u30e7\u30d6\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u30b8\u30e7\u30d6\u306e\u30ec\u30d9\u30eb\u3092\u898b\u6975\u3081\u308b\u3053\u3068\u304c\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002   \u30d7\u30ed\u30bb\u30b9 \u30d7\u30ed\u30bb\u30b9\u306f\u3001\u9867\u5ba2\u304c\u300c\u3069\u306e\u3088\u3046\u306b\u76ee\u7684\u3092\u9054\u6210\u3059\u308b\u304b\u300d\u3068\u3044\u3046\u904e\u7a0b\u306e\u3053\u3068\u3067\u3059\u3002 \u30d7\u30ed\u30bb\u30b9\u306f\u3001\u4ee5\u4e0b\u306e\u30d5\u30a7\u30fc\u30ba\u306b\u5206\u3051\u3089\u308c\u307e\u3059\u3002   \u554f\u984c\u5b9a\u7fa9\uff08Define\uff09  \u767a\u898b\uff08Locate\uff09  \u6e96\u5099\uff08Prepare\uff09  \u78ba\u8a8d\uff08Confirm\uff09  \u5b9f\u65bd\uff08Execute\uff09  \u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\uff08Monitor\uff09  \u6539\u5584\uff08Modify\uff09  \u307e\u3068\u3081\uff08Conclude\uff09   \u30a2\u30a6\u30c8\u30ab\u30e0 \u30a2\u30a6\u30c8\u30ab\u30e0\u306f\u3001\u6210\u529f\u3057\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u6e2c\u308b\u6307\u6a19\u3067\u3059\u3002\u76ee\u6a19\u9054\u6210\u3067\u304d\u305f\u304b\u306e\u5224\u65ad\u57fa\u6e96\u3092\u5f97\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u306e\u304c\u3001Desired Outcome Statement\u30c7\u30b6\u30a4\u30a2\u30fc\u30fb\u30a2\u30a6\u30c8\u30ab\u30e0\u30fb\u30b9\u30c6\u30a4\u30c8\u30e1\u30f3\u30c8\u3068\u3044\u3046\u30c6\u30af\u30cb\u30c3\u30af\u3067\u3059\u3002 \u3053\u306e\u30c6\u30af\u30cb\u30c3\u30af\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u305d\u308c\u305e\u308c\u306e\u30d7\u30ed\u30bb\u30b9\u6bce\u306b\u3001\u30a2\u30a6\u30c8\u30ab\u30e0\u3092\u6574\u7406\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002   \u30b5\u30fc\u30ab\u30e0\u30b9\u30bf\u30f3\u30b9 JTBD\u306f\u3001\u30b5\u30fc\u30ab\u30e0\u30b9\u30bf\u30f3\u30b9\uff08\u74b0\u5883\u30fb\u6761\u4ef6\u30fb\u72b6\u6cc1\uff09\u306b\u5927\u304d\u304f\u4f9d\u5b58\u3057\u307e\u3059\u3002 \u3053\u308c\u3089\u306e\u5404\u8981\u7d20\u3092JTBD Canvas\u3092\u4f7f\u3063\u3066\u6574\u7406\u3057\u3066\u307f\u307e\u3057\u305f\u3002     Job Performer\u30b8\u30e7\u30d6\u30d1\u30d5\u30a9\u30fc\u30de\u30fc \uff1a\u30ab\u30f3\u30d5\u30a1\u30ec\u30f3\u30b9\u306b\u6765\u305f\u3044\u3068\u601d\u3063\u3066\u3044\u308b\u4eba  Main Job\u30e1\u30a4\u30f3\u30b8\u30e7\u30d6 \uff1a\u30ab\u30f3\u30d5\u30a1\u30ec\u30f3\u30b9\u306b\u53c2\u52a0\u3059\u308b\u3053\u3068  Circumstances\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8 \uff1a\u30d7\u30ed\u306e\u305f\u3081\u306e\u30ab\u30f3\u30d5\u30a1\u30ec\u30f3\u30b9 \/ \u521d\u3081\u3066\u306e\u53c2\u52a0\u304b\u3001\u4f55\u5ea6\u76ee\u306a\u306e\u304b  Process\u30d7\u30ed\u30bb\u30b9 \uff1a\u4e8b\u524d\u306b\u5404\u30ab\u30f3\u30d5\u30a1\u30ec\u30f3\u30b9\u306e\u60c5\u5831\u3092\u96c6\u3081\u308b \/ \u51fa\u5e2d\u3059\u308b\u30ab\u30f3\u30d5\u30a1\u30ec\u30f3\u30b9\u3092\u6c7a\u3081\u308b \/ \u8a08\u753b\u3092\u7acb\u3066\u308b \/ \u30ab\u30f3\u30d5\u30a1\u30ec\u30f3\u30b9\u306b\u53c2\u52a0\u3057\u3001\u5b66\u3076 \/ \u30cd\u30c3\u30c8\u30ef\u30fc\u30ad\u30f3\u30b0 \/ \u30b7\u30a7\u30a2\u3059\u308b\u306a\u3069  Outcomes\u30a2\u30a6\u30c8\u30ab\u30e0 \uff1a\u30ab\u30f3\u30d5\u30a1\u30ec\u30f3\u30b9\u306e\u6bd4\u8f03\u3092\u884c\u3044\u3001\u4e0a\u53f8\u306b\u8a31\u53ef\u3092\u3082\u3089\u3044\u305f\u3044 \/ \u79fb\u52d5\u6642\u9593\u30fb\u30b3\u30b9\u30c8\u3092\u6700\u5c0f\u5316\u3057\u305f\u3044 \/ \u591a\u304f\u306e\u4eba\u306b\u4f1a\u3044\u305f\u3044  \u6574\u7406\u3059\u308b\u3053\u3068\u3067\u300c\u4f55\u3092\u3057\u305f\u3044\u304b\u300d\u304c\u7d30\u304b\u304f\u898b\u3048\u3066\u304d\u307e\u3059\u3002    \u7c21\u5358\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u304c\u3001\u5e02\u5834\u3092\u898b\u3066\u3069\u3053\u306b\u30c1\u30e3\u30f3\u30b9\u304c\u3042\u308b\u304b\u3092\u898b\u6975\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u4eba\u9593\u4e2d\u5fc3\u306e\u8003\u3048\u65b9\u3067\u30cb\u30fc\u30ba\u3084\u76ee\u6a19\u306b\u30d5\u30a9\u30fc\u30ab\u30b9\u3092\u5f53\u3066\u3066\u3044\u307e\u3059\u3002 JTBD\uff08Jobs To Be Done\uff09\u3067\u5f97\u3089\u308c\u308b\u4fa1\u5024\u5275\u9020   JTBD\u306b\u3088\u308a\u3001\u30c7\u30b6\u30a4\u30ca\u30fc\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30c7\u30b6\u30a4\u30f3\u7279\u6709\u306e\u8003\u3048\u65b9\u3067\u306f\u306a\u304f\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u8003\u3048\u304b\u3089\u51fa\u3066\u304d\u305f\u3082\u306e\u3067\u3001\u73fe\u5728\u6e80\u305f\u3055\u308c\u3066\u3044\u306a\u3044JTBD\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u304c\u6210\u9577\u306e\u30c1\u30e3\u30f3\u30b9\u306b\u7e4b\u304c\u308a\u307e\u3059\u3002  JTBD\u306b\u3088\u3063\u3066\u6700\u7d42\u7684\u306b\u5f97\u3089\u308c\u308b\u306e\u306f\u3001\u4fa1\u5024\u306e\u5275\u9020\u3067\u3059\u3002\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306e\u76ee\uff08\u30ec\u30f3\u30ba\uff09\u3067\u4fa1\u5024\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u3001\u5e02\u5834\u304b\u3089\u4f01\u696d\u3092\u898b\u76f4\u3059\u3053\u3068\u3067\u65b0\u305f\u306a\u4fa1\u5024\u3092\u5275\u51fa\u3067\u304d\u307e\u3059\u3002 \u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306f\u3001\u4f01\u696d\u306b\u304a\u3051\u308b\u69d8\u3005\u306a\u88fd\u54c1\u30e9\u30a4\u30f3\u3092\u6c17\u306b\u3059\u308b\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u81ea\u5206\u304c\u3084\u308a\u305f\u3044\u3053\u3068\u306f\u3001\u3069\u306e\u88fd\u54c1\u3067\u5b9f\u73fe\u3067\u304d\u308b\u304b\u3092\u898b\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u305d\u306e\u4fa1\u5024\u3092\u3069\u3046\u3059\u308c\u3070\u63d0\u4f9b\u3067\u304d\u308b\u304b\u3092\u8003\u3048\u3066\u304f\u3060\u3055\u3044\u3002\u4fa1\u5024\u3092\u5275\u9020\u3059\u308b\u305f\u3081\u306b\u306f\u30014\u3064\u306e\u6bb5\u968e\u304c\u3042\u308a\u307e\u3059\u3002     \u4fa1\u5024\u306e\u767a\u898b (Discover)  \u3069\u306e\u4fa1\u5024\u3092\u76ee\u6307\u3059\u306e\u304b\u306e\u5b9a\u7fa9 (Define)  \u4fa1\u5024\u306e\u30c7\u30b6\u30a4\u30f3 (Design)  \u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u63d0\u4f9b (Deliver)  \u3053\u306e4\u3064\u306e\u6bb5\u968e\u306f1\u56de\u3067\u7d42\u3048\u308b\u3082\u306e\u3067\u306f\u306a\u304f\u3001\u7d99\u7d9a\u7684\u306b\u7e70\u308a\u8fd4\u3059\u3053\u3068\u3067\u30d3\u30b8\u30cd\u30b9\u306e\u4fa1\u5024\u304c\u5275\u9020\u3055\u308c\u307e\u3059\u3002 \u7121\u9650\u306b\u7d9a\u304f\u3068\u3044\u3046\u610f\u5473\u304c\u3053\u306e\u30a4\u30e9\u30b9\u30c8\u306b\u8fbc\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u30021\u30012\u306e\u6bb5\u968e\u3067\u306f\u3069\u3093\u306a\u4fa1\u5024\u3092\u4f5c\u308b\u3079\u304d\u306a\u306e\u304b\u30013\u30014\u306e\u6bb5\u968e\u3067\u306f\u3069\u3046\u3084\u3063\u3066\u4fa1\u5024\u3092\u4f5c\u308b\u306e\u304b\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002 JTBD\uff08Jobs To Be Done\uff09\u3067\u4f7f\u3048\u308b\u30c6\u30af\u30cb\u30c3\u30af \u30e1\u30f3\u30bf\u30eb\u30e2\u30c7\u30eb JTBD\u306b\u8fd1\u3044\u30c6\u30af\u30cb\u30c3\u30af\u3068\u3057\u3066\u3001\u30e1\u30f3\u30bf\u30eb\u30e2\u30c7\u30eb\u304c\u3042\u308a\u307e\u3059\u3002\u6d88\u8cbb\u8005\u304c\u62b1\u3048\u3066\u3044\u308b\u554f\u984c\u3092\u30de\u30c3\u30d4\u30f3\u30b0\u3059\u308b\u30c6\u30af\u30cb\u30c3\u30af\u3067\u3059\u3002\u30a4\u30f3\u30c7\u30a3\u30e4\u30f3\u30b0\uff08Indi Young\uff09\u306e\uff62\u30e1\u30f3\u30bf\u30eb\u30e2\u30c7\u30eb\u300d\u3068\u3044\u3046\u66f8\u7c4d\u306b\u8a73\u3057\u3044\u624b\u6cd5\u304c\u66f8\u304b\u308c\u3066\u3044\u307e\u3059\u3002      \u30e6\u30fc\u30b6\u30fc\u306e\u89b3\u5bdf\u30fb\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3092\u901a\u3057\u3066\u30e1\u30f3\u30bf\u30eb\u30e2\u30c7\u30eb\u30c0\u30a4\u30a2\u30b0\u30e9\u30e0\u3092\u4f5c\u308b\u3053\u3068\u3067\u3001\u30c7\u30b6\u30a4\u30ca\u30fc\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u96c6\u7d04\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 JTBD\u3067\u306f\u4eba\u3005\u306e\u4ed5\u4e8b\u306e\u4ed5\u65b9\u3001\u4f1a\u8b70\u306e\u59cb\u3081\u65b9\u3092\u8003\u3048\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u305d\u3082\u305d\u3082\u4f55\u306e\u305f\u3081\u306b\u4f1a\u8b70\u3092\u3057\u3088\u3046\u3068\u3059\u308b\u304b\u3068\u3044\u3046\u610f\u56f3\u3092\u660e\u78ba\u306b\u3057\u307e\u3059\u3002\u305d\u3053\u306b\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u304c\u3069\u306e\u3088\u3046\u306b\u5bc4\u4e0e\u3059\u308b\u306e\u304b\u3092\u8003\u3048\u308b\u306e\u3067\u3059\u3002 \u4fa1\u5024\u4ed8\u3051 \u4fa1\u5024\u4ed8\u3051\u3068\u306f\u3001\u5e02\u5834\u306e\u30cb\u30fc\u30ba\u304c\u3069\u3053\u306b\u3042\u308b\u306e\u304b\u3092\u898b\u6975\u3081\u308b\u3053\u3068\u3067\u3059\u3002Outcome Driven Innovation\u30a2\u30a6\u30c8\u30ab\u30e0\u30fb\u30c9\u30ea\u30d6\u30f3\u30fb\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3068\u3044\u3046\u30c6\u30af\u30cb\u30c3\u30af\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30b9\u30c6\u30fc\u30c8\u30e1\u30f3\u30c8\u3092\u4f5c\u308b\u3053\u3068\u3067\u6574\u7406\u3067\u304d\u307e\u3059\u3002    \u30b4\u30fc\u30eb\u3001\u5358\u4f4d\u3001\u76ee\u7684\u3001\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u30921\u6587\u3067\u307e\u3068\u3081\u307e\u3059\u3002 \u30b9\u30c6\u30fc\u30c8\u30e1\u30f3\u30c8\u3092\u591a\u6570\u4f5c\u6210\u3057\u3001\u4e00\u756a\u91cd\u8981\u306a\u30b9\u30c6\u30fc\u30c8\u30e1\u30f3\u30c8\u3092\u898b\u6975\u3081\u307e\u3057\u3087\u3046\u3002\u307e\u305f\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3067\u305d\u308c\u3092\u89e3\u6c7a\u3067\u304d\u308b1\u756a\u306e\u65b9\u6cd5\u306f\u4f55\u304b\u3092\u8003\u3048\u307e\u3057\u3087\u3046\u3002    \u5217\u6319\u3055\u308c\u305f\u30b9\u30c6\u30fc\u30c8\u30e1\u30f3\u30c8\u3092\u898b\u306a\u304c\u3089\u3001\u91cd\u8981\u5ea6\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u73fe\u72b6\u306e\u6e80\u8db3\u5ea6\u3092\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3057\u3001\u30de\u30c3\u30d4\u30f3\u30b0\u3057\u3066\u3044\u304d\u307e\u3059\u3002Unmet Needs\u30a2\u30f3\u30e1\u30c3\u30c8\u30cb\u30fc\u30ba\u3068\u547c\u3070\u308c\u308b\u3001\u91cd\u8981\u6027\u304c\u9ad8\u304f\u6e80\u8db3\u5ea6\u304c\u4f4e\u3044\u3001\u30b0\u30e9\u30d5\u306e\u53f3\u4e0b\u306b\u30de\u30c3\u30d4\u30f3\u30b0\u3055\u308c\u308b\u3082\u306e\u304c\u5e02\u5834\u306b\u304a\u3051\u308b\u30c1\u30e3\u30f3\u30b9\u3067\u3059\u3002    \u4e16\u4ee3\u30fb\u6027\u5225\u30fb\u53ce\u5165\u306a\u3069\u3067\u306f\u306a\u304f\u3001\u300c\u3053\u3046\u3044\u3046\u3053\u3068\u3092\u9054\u6210\u3057\u305f\u3044\u3051\u308c\u3069\u6e80\u8db3\u3067\u304d\u3066\u3044\u306a\u3044\u300d\u3068\u3044\u3046\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u63a2\u3057\u307e\u3057\u3087\u3046\u3002 \u3053\u306e\u3088\u3046\u306b\u30c1\u30e3\u30f3\u30b9\u3092\u898b\u3064\u3051\u3001\u5b9a\u7fa9\u3057\u3001\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u8a2d\u8a08\u3057\u3066\u3044\u304d\u307e\u3059\u3002 \u30b8\u30e7\u30d6\u30b9\u30c8\u30fc\u30ea\u30fc \u3082\u3046\u4e00\u3064\u7d39\u4ecb\u3059\u308b\u306e\u306f\u30b8\u30e7\u30d6\u30b9\u30c8\u30fc\u30ea\u30fc\u3068\u3044\u3046\u30c6\u30af\u30cb\u30c3\u30af\u3067\u3059\u3002    \u30e6\u30fc\u30b6\u30fc\u30b9\u30c8\u30fc\u30ea\u30fc\u306b\u4f3c\u3066\u3044\u307e\u3059\u304c\u3001\u5927\u304d\u304f\u9055\u3046\u306e\u306fJTBD\u306e\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u306b\u5f53\u3066\u306f\u3081\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u300c\u3044\u3064\u3001\u306a\u305c\u3001\u306a\u306b\u3092\u3057\u305f\u3044\u300d\u3068\u3044\u3046\u30b9\u30c6\u30fc\u30c8\u30e1\u30f3\u30c8\u3067\u30b8\u30e7\u30d6\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u66f8\u304f\u3068\u3001\u30c7\u30b6\u30a4\u30f3\u30df\u30fc\u30c6\u30a3\u30f3\u30b0\u3067\u3069\u3053\u306b\u30d5\u30a9\u30fc\u30ab\u30b9\u3059\u308b\u3079\u304d\u304b\u3092\u306f\u3063\u304d\u308a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u5de6\u5074\u306b\u8907\u6570\u306e\u30b8\u30e7\u30d6\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u8a18\u8ff0\u3057\u3001\u53f3\u5074\u306b\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u66f8\u3044\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002    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