{"id":1166,"date":"2025-07-07T14:05:48","date_gmt":"2025-07-07T05:05:48","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?post_type=glossary&#038;p=1166"},"modified":"2025-07-07T14:05:48","modified_gmt":"2025-07-07T05:05:48","slug":"quantitative-research","status":"publish","type":"glossary","link":"https:\/\/uxdaystokyo.com\/articles\/glossary\/quantitative-research\/","title":{"rendered":"\u5b9a\u91cf\u8abf\u67fb"},"content":{"rendered":"<div>\u4e3b\u306b\u6570\u5024\u3001\u6570\u91cf\u3067\u8868\u3055\u308c\u308b\uff08\u8868\u3059\u3053\u3068\u306e\u51fa\u6765\u308b\uff09\u60c5\u5831\u3002<\/div>\n<div>\u30a2\u30f3\u30b1\u30fc\u30c8\u3001\u5b9f\u9a13\u3001\u30ed\u30b0\u89e3\u6790\u306a\u3069\u3092\u901a\u3058\u3066\u3001\u6570\u91cf\u5316\u3055\u308c\u305f\u60c5\u5831\u3092\u7d71\u8a08\u7684\u306b\u6271\u3046\u3053\u3068\u3067\u3001\u5168\u4f53\u50cf\u3084\u50be\u5411\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3059\u308b\u3002<\/div>\n<div>\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306a\u3069\u306e\u89e3\u6790\u30c4\u30fc\u30eb\u3067\u8868\u793a\u3055\u308c\u308b\u6307\u6570\u3002<\/div>\n<h2>\u63d0\u5531\u8005<\/h2>\n<div>\n<p 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data-end=\"674\">UX\u30c7\u30b6\u30a4\u30f3\u3084\u30d7\u30ed\u30c0\u30af\u30c8\u30c7\u30b6\u30a4\u30f3\u306b\u304a\u3044\u3066\u5b9a\u91cf\u8abf\u67fb\u306f\u3001\u300c\u4eee\u8aac\u306e\u691c\u8a3c\u300d\u3084\u300c\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u306e\u5168\u4f53\u50be\u5411\u306e\u628a\u63e1\u300d\u306b\u6d3b\u7528\u3055\u308c\u308b\u3002<\/p>\n<ul>\n<li data-start=\"678\" data-end=\"711\">\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u30c6\u30b9\u30c8\u3067\u306e\u6210\u529f\u7387\u6e2c\u5b9a\uff08\u4f8b\uff1a90%\u306e\u4eba\u304c\u30bf\u30b9\u30af\u3092\u5b8c\u4e86\uff09<\/li>\n<li data-start=\"714\" data-end=\"739\">\u30a2\u30f3\u30b1\u30fc\u30c8\u3067\u306e\u300c\u6e80\u8db3\u5ea6\u30b9\u30b3\u30a2\u300d\u300cNPS\uff08\u63a8\u5968\u5ea6\uff09\u300d<\/li>\n<li data-start=\"742\" data-end=\"777\">\u30a2\u30d7\u30ea\u5185\u306e\u64cd\u4f5c\u30ed\u30b0\u304b\u3089\u300c\u30dc\u30bf\u30f3\u306e\u30af\u30ea\u30c3\u30af\u7387\u300d\u3084\u300c\u96e2\u8131\u30dd\u30a4\u30f3\u30c8\u300d\u3092\u53ef\u8996\u5316<\/li>\n<\/ul>\n<p data-start=\"779\" data-end=\"820\">\u3053\u308c\u306b\u3088\u308a\u3001\u611f\u899a\u7684\u306a\u5224\u65ad\u3067\u306f\u306a\u304f\u3001<strong data-start=\"796\" data-end=\"813\">\u6570\u5024\u306b\u57fa\u3065\u3044\u305f\u30c7\u30b6\u30a4\u30f3\u6539\u5584<\/strong>\u304c\u53ef\u80fd\u3068\u306a\u308b\u3002<\/p>\n<\/div>\n<ul>\n<li>\u5b9a\u91cf\u8abf\u67fb\u3067\u56f3\u308b\u306e\u304c\u96e3\u3057\u3044\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u611f\u60c5\u306a\u3069\u306f\u5b9a\u6027\u8abf\u67fb\u3067\u8abf\u3079\u308b\u3002<\/li>\n<li>\u5177\u4f53\u7684\u306a\u6570\u5024\u3067\u8868\u73fe\u3055\u308c\u308b\u306e\u3067\u3001\u76ee\u6a19\u3092\u7acb\u3066\u3084\u3059\u304f\u57fa\u6e96\u3068\u3057\u3084\u3059\u3044\u3002<\/li>\n<\/ul>\n<div><\/div>\n<h2>\u5229\u7528\u30b7\u30fc\u30f3\u3068\u4e8b\u4f8b<\/h2>\n<table>\n<thead>\n<tr>\n<th>\u5229\u7528\u30b7\u30fc\u30f3<\/th>\n<th>\u5177\u4f53\u7684\u4e8b\u4f8b<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>\u65b0\u6a5f\u80fd\u306e\u30ea\u30ea\u30fc\u30b9\u5224\u65ad<\/strong><\/td>\n<td>A\/B\u30c6\u30b9\u30c8\u306b\u3088\u308a\u3001\u30af\u30ea\u30c3\u30af\u7387\u306e\u9ad8\u3044\u30c7\u30b6\u30a4\u30f3\u6848\u3092\u9078\u5b9a\u3059\u308b<\/td>\n<\/tr>\n<tr>\n<td><strong>\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u628a\u63e1<\/strong><\/td>\n<td>\u30b5\u30dd\u30fc\u30c8\u6e80\u8db3\u5ea6\u30921\uff5e5\u6bb5\u968e\u3067\u8a55\u4fa1\u3057\u3001\u5e73\u5747\u30b9\u30b3\u30a2\u3092\u7b97\u51fa<\/td>\n<\/tr>\n<tr>\n<td><strong>\u30e6\u30fc\u30b6\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u5206\u6790<\/strong><\/td>\n<td>\u30da\u30fc\u30b8\u96e2\u8131\u7387\u3084\u5e73\u5747\u6ede\u5728\u6642\u9593\u306e\u5b9a\u91cf\u30c7\u30fc\u30bf\u304b\u3089\u6539\u5584\u70b9\u3092\u5c0e\u51fa<\/td>\n<\/tr>\n<tr>\n<td><strong>\u88fd\u54c1\u6539\u5584\u306e\u512a\u5148\u9806\u4f4d\u6c7a\u5b9a<\/strong><\/td>\n<td>\u554f\u984c\u7b87\u6240\u306b\u5bfe\u3059\u308b\u767a\u751f\u983b\u5ea6\uff08\uff05\uff09\u3092\u57fa\u306b\u512a\u5148\u5ea6\u3092\u6c7a\u5b9a<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>\u624b\u6cd5<\/h3>\n<div>\n<ul>\n<li>\u30c1\u30a7\u30c3\u30af\u65b9\u5f0f\u306e\u30a2\u30f3\u30b1\u30fc\u30c8<\/li>\n<li>\u591a\u6570\u6c7a<\/li>\n<li>\u6295\u7968<\/li>\n<li>\u30a2\u30af\u30bb\u30b9\u6570<\/li>\n<li>\u30d2\u30fc\u30c8\u30de\u30c3\u30d7<\/li>\n<li>\u5b9a\u91cf\u30c7\u30fc\u30bf<\/li>\n<\/ul>\n<h2>\u5b9a\u91cf\u8abf\u67fb vs \u5b9a\u6027\u8abf\u67fb\u306e\u6bd4\u8f03\u30c1\u30e3\u30fc\u30c8<\/h2>\n<table>\n<thead>\n<tr>\n<th>\u6bd4\u8f03\u9805\u76ee<\/th>\n<th>\u5b9a\u91cf\u8abf\u67fb\uff08Quantitative Research\uff09<\/th>\n<th>\u5b9a\u6027\u8abf\u67fb\uff08Qualitative Research\uff09<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>\u76ee\u7684<\/strong><\/td>\n<td>\u6570\u5024\u30c7\u30fc\u30bf\u3092\u7528\u3044\u3066\u300c\u50be\u5411\u300d\u3084\u300c\u898f\u6a21\u300d\u3092\u6e2c\u5b9a\u3059\u308b<\/td>\n<td>\u610f\u898b\u3084\u611f\u60c5\u3001\u884c\u52d5\u306e\u300c\u7406\u7531\u300d\u3084\u300c\u610f\u5473\u300d\u3092\u6df1\u6398\u308a\u3059\u308b<\/td>\n<\/tr>\n<tr>\n<td><strong>\u4e3b\u306a\u624b\u6cd5<\/strong><\/td>\n<td>\u30a2\u30f3\u30b1\u30fc\u30c8\u3001A\/B\u30c6\u30b9\u30c8\u3001\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u3001\u30af\u30ea\u30c3\u30af\u7387\u6e2c\u5b9a\u306a\u3069<\/td>\n<td>\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3001\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u30c6\u30b9\u30c8\u3001\u89b3\u5bdf\u3001\u65e5\u8a18\u6cd5\u306a\u3069<\/td>\n<\/tr>\n<tr>\n<td><strong>\u30c7\u30fc\u30bf\u5f62\u5f0f<\/strong><\/td>\n<td>\u6570\u5024\u3001\u5272\u5408\u3001\u30b9\u30b3\u30a2<\/td>\n<td>\u8a00\u8a9e\u30c7\u30fc\u30bf\u3001\u4f1a\u8a71\u3001\u884c\u52d5\u8a18\u9332<\/td>\n<\/tr>\n<tr>\n<td><strong>\u30b5\u30f3\u30d7\u30eb\u30b5\u30a4\u30ba<\/strong><\/td>\n<td>\u5927\u898f\u6a21\uff08n\uff1d100\uff5e\u6570\u5343\u4ee5\u4e0a\uff09<\/td>\n<td>\u5c0f\u898f\u6a21\uff08n\uff1d5\uff5e30\u7a0b\u5ea6\uff09<\/td>\n<\/tr>\n<tr>\n<td><strong>\u5206\u6790\u624b\u6cd5<\/strong><\/td>\n<td>\u7d71\u8a08\u5206\u6790\uff08\u5e73\u5747\u5024\u3001\u5206\u6563\u3001\u76f8\u95a2\u3001\u56de\u5e30\u5206\u6790\u306a\u3069\uff09<\/td>\n<td>\u30b3\u30fc\u30c7\u30a3\u30f3\u30b0\u3001\u30c6\u30fc\u30de\u5206\u985e\u3001\u30ca\u30e9\u30c6\u30a3\u30d6\u5206\u6790\u306a\u3069<\/td>\n<\/tr>\n<tr>\n<td><strong>\u7d50\u679c\u306e\u6027\u8cea<\/strong><\/td>\n<td>\u4e00\u822c\u5316\u30fb\u6bd4\u8f03\u304c\u3057\u3084\u3059\u3044<\/td>\n<td>\u80cc\u666f\u6587\u8108\u306e\u7406\u89e3\u3084\u30a4\u30f3\u30b5\u30a4\u30c8\u306e\u767a\u898b\u304c\u3057\u3084\u3059\u3044<\/td>\n<\/tr>\n<tr>\n<td><strong>\u5f37\u307f<\/strong><\/td>\n<td>\u5ba2\u89b3\u6027\u30fb\u518d\u73fe\u6027\u304c\u9ad8\u3044\uff0f\u7d4c\u55b6\u5831\u544a\u3084\u610f\u601d\u6c7a\u5b9a\u306b\u4f7f\u3044\u3084\u3059\u3044<\/td>\n<td>\u30e6\u30fc\u30b6\u30fc\u306e\u672c\u97f3\u30fb\u6f5c\u5728\u30cb\u30fc\u30ba\u30fb\u65b0\u3057\u3044\u6c17\u3065\u304d\u3092\u5f97\u3084\u3059\u3044<\/td>\n<\/tr>\n<tr>\n<td><strong>\u5f31\u307f<\/strong><\/td>\n<td>\u300c\u306a\u305c\u305d\u3046\u306a\u3063\u305f\u304b\u300d\u306f\u8aac\u660e\u3057\u306b\u304f\u3044<\/td>\n<td>\u7d50\u679c\u304c\u4e3b\u89b3\u7684\uff0f\u4e00\u822c\u5316\u304c\u96e3\u3057\u3044<\/td>\n<\/tr>\n<tr>\n<td><strong>\u5411\u3044\u3066\u3044\u308b\u5834\u9762<\/strong><\/td>\n<td>\u30c7\u30b6\u30a4\u30f3\u65bd\u7b56\u306e\u5f71\u97ff\u6e2c\u5b9a\u3001KPI\u8a55\u4fa1\u3001\u610f\u601d\u6c7a\u5b9a\u306e\u6839\u62e0\u3065\u304f\u308a<\/td>\n<td>\u8ab2\u984c\u63a2\u7d22\u3001\u65b0\u30b5\u30fc\u30d3\u30b9\u306e\u767a\u60f3\u3001\u30da\u30eb\u30bd\u30ca\u8a2d\u8a08\u3001\u4f53\u9a13\u7406\u89e3<\/td>\n<\/tr>\n<tr>\n<td><strong>\u4ee3\u8868\u7684\u306a\u8cea\u554f\u4f8b<\/strong><\/td>\n<td>\u300c\u3053\u306e\u6a5f\u80fd\u3092\u4f7f\u3063\u305f\u4eba\u306f\u4f55\uff05\uff1f\u300d\u300c\u3069\u306e\u753b\u9762\u304c\u6700\u3082\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u304b\uff1f\u300d<\/td>\n<td>\u300c\u306a\u305c\u3053\u306e\u6a5f\u80fd\u3092\u4f7f\u308f\u306a\u304b\u3063\u305f\u306e\u304b\uff1f\u300d\u300c\u3069\u3093\u306a\u5834\u9762\u3067\u56f0\u3063\u305f\u304b\uff1f\u300d<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2 data-start=\"1355\" data-end=\"1365\">\u307e\u3068\u3081<\/h2>\n<p data-start=\"1367\" data-end=\"1502\">\u5b9a\u91cf\u8abf\u67fb\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u3092\u5b9a\u6027\u7684\u306b\u6349\u3048\u308b\u3060\u3051\u3067\u306f\u88dc\u3048\u306a\u3044\u300c\u6839\u62e0\u3042\u308b\u5224\u65ad\u300d\u306e\u305f\u3081\u306e\u91cd\u8981\u306a\u88dc\u52a9\u624b\u6bb5\u3067\u3042\u308b\u3002<br \/>\n\u611f\u899a\u3084\u76f4\u611f\u3067\u306f\u306a\u304f\u3001<strong data-start=\"1428\" data-end=\"1440\">\u884c\u52d5\u30c7\u30fc\u30bf\u3084\u6570\u5024<\/strong>\u306b\u57fa\u3065\u3044\u3066\u3001\u30d7\u30ed\u30c0\u30af\u30c8\u6539\u5584\u3084\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3046\u305f\u3081\u306e\u8ef8\u3068\u306a\u308b\u3002\u5b9a\u6027\u8abf\u67fb\u3068\u4f75\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u6df1\u304f\u6b63\u78ba\u306a\u30e6\u30fc\u30b6\u30fc\u7406\u89e3\u304c\u53ef\u80fd\u3068\u306a\u308b\u3002<\/p>\n<h2 data-start=\"1367\" data-end=\"1502\">\u95a2\u9023\u7528\u8a9e<\/h2>\n<ul>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/qualitative-research\">\u5b9a\u6027\u8abf\u67fb<\/a><\/li>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/quantitative-data\/\">\u5b9a\u91cf\u30c7\u30fc\u30bf<\/a><\/li>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/qualitative-data\/\">\u5b9a\u6027\u30c7\u30fc\u30bf<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u6570\u5024\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u30fb\u5206\u6790\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u5ba2\u89b3\u7684\u306a\u50be\u5411\u3084\u76f8\u95a2\u95a2\u4fc2\u3092\u660e\u3089\u304b\u306b\u3059\u308b\u8abf\u67fb\u624b\u6cd5<\/p>\n","protected":false},"author":5,"featured_media":33692,"template":"","meta":{"_monsterinsights_skip_tracking":false,"English":"Quantitative Research","design_hint":"\u6570\u5b57\u306f\u3069\u308c\u304f\u3089\u3044\u8d77\u304d\u305f\u304b\u3092\u6559\u3048\u308b\u304c\u3001\u306a\u305c\u8d77\u304d\u305f\u304b\u306f\u7b54\u3048\u306a\u3044\u3002\u6bcd\u6570\u304c\u5927\u304d\u3044\u307b\u3069\u3001\u539f\u56e0\u306f\u5e73\u5747\u306b\u57cb\u3082\u308c\u308b\u3002\u50be\u5411\u3092\u63b4\u3093\u3060\u3089\u3001\u4eba\u306b\u4f1a\u3044\u306b\u884c\u3051\u3002","footnotes":""},"glossary-category":[22],"glossary_tag":[],"class_list":["post-1166","glossary","type-glossary","status-publish","has-post-thumbnail","hentry","glossary-category-tools-frameworks-methodologies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u5b9a\u91cf\u8abf\u67fb | UX TIMES<\/title>\n<meta name=\"description\" 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