{"id":11963,"date":"2018-10-18T10:00:52","date_gmt":"2018-10-18T01:00:52","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?post_type=glossary&#038;p=11963"},"modified":"2020-06-14T20:30:37","modified_gmt":"2020-06-14T11:30:37","slug":"mere-exposure-effect","status":"publish","type":"glossary","link":"https:\/\/uxdaystokyo.com\/articles\/glossary\/mere-exposure-effect\/","title":{"rendered":"\u5358\u7d14\u63a5\u89e6\u52b9\u679c\uff08\u30b6\u30a4\u30a2\u30f3\u30b9\u306e\u52b9\u679c\uff09"},"content":{"rendered":"<p>\u300c\u305f\u304f\u3055\u3093\u76ee\u306b\u3057\u305f\u3082\u306e\u306b\u597d\u610f\u3092\u62b1\u304f\u300d\u3068\u3044\u3046\u7d4c\u9a13\u5247\u306b\u57fa\u3065\u304d\u3001\u30a2\u30e1\u30ea\u30ab\u306e\u5fc3\u7406\u5b66\u8005<ruby>Robert Zajonc<rt>\u30ed\u30d0\u30fc\u30c8\u30fb\u30b6\u30a4\u30a2\u30f3\u30b9<\/rt><\/ruby>\u304c\u5b9f\u8a3c\u3057\u305f\u3002<\/p>\n<p>\u88ab\u9a13\u8005\u306b\u5358\u8a9e\u3084\u5199\u771f\u3092\u793a\u3057\u3001\u56de\u6570\u306b\u5fdc\u3058\u3066\u3069\u3046\u3044\u3063\u305f\u5370\u8c61\u3092\u53d7\u3051\u308b\u304b\u5b9f\u9a13\u3057\u305f\u3068\u3053\u308d\u3001\u305f\u304f\u3055\u3093\u76ee\u306b\u3057\u305f\u5358\u8a9e\u3084\u5199\u771f\u306b\u597d\u610f\u3092\u62b1\u304f\u50be\u5411\u304c\u3042\u3063\u305f\u3002<\/p>\n<p>\u3053\u306e\u5b9f\u9a13\u7d50\u679c\u306b\u306f\u53cd\u8ad6\u304c\u3042\u308a\u3001\u305f\u307e\u305f\u307e\u591a\u304f\u4f7f\u308f\u308c\u305f\u30b5\u30f3\u30d7\u30eb\u306b\u5bfe\u3057\u3066\u300c\u826f\u3044\u610f\u5473\u3067\u3042\u3063\u305f\u308a\u767a\u97f3\u306e\u3057\u3084\u3059\u3044\u8a00\u8449\u3060\u304b\u3089\u3067\u306f\u306a\u3044\u304b\u300d\u300c\u5199\u771f\u306e\u4eba\u306e\u9854\u304c\u597d\u307e\u3057\u3044\u3082\u306e\u3060\u3063\u305f\u304b\u3089\u3067\u306f\u306a\u3044\u304b\u300d\u3068\u3044\u3046\u6307\u6458\u3060\u3063\u305f\u3002<br \/>\n\u53cd\u8ad6\u3092\u53d7\u3051\u3001\u30b6\u30a4\u30a2\u30f3\u30b9\u306f\u6b21\u306e\u5b9f\u9a13\u3067\u306f\u3001\u88ab\u9a13\u8005\u306b\u63d0\u793a\u3059\u308b\u30b5\u30f3\u30d7\u30eb\u3092\u300c\u88ab\u9a13\u8005\u306b\u306f\u767a\u97f3\u3082\u610f\u5473\u3082\u308f\u304b\u3089\u306a\u3044\u6f22\u5b57\u300d\u3092\u7528\u3044\u305f\u3002<br \/>\n\u305d\u306e\u7d50\u679c\u3001\u88ab\u9a13\u8005\u306b\u793a\u3057\u305f\u56de\u6570\u304c\u591a\u3044\u6f22\u5b57\u306b\u88ab\u9a13\u8005\u304c\u597d\u610f\u3092\u62b1\u3044\u305f\u3068\u3044\u3046\u7d50\u679c\u304c\u5f97\u3089\u308c\u305f\u305f\u3081\u3001\u63d0\u793a\u5bfe\u8c61\u3092\u554f\u308f\u305a\u9069\u5fdc\u3055\u308c\u308b\u52b9\u679c\u3067\u3042\u308b\u3053\u3068\u304c\u5b9f\u8a3c\u3055\u308c\u305f\u3002<\/p>\n<div id=\"attachment_11964\" style=\"width: 110px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-11964\" class=\"wp-image-11964 size-full\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/09\/zajonc.jpg\" alt=\"Robert Zajonc\u306e\u8096\u50cf\" width=\"100\" height=\"120\" \/><p id=\"caption-attachment-11964\" class=\"wp-caption-text\"><ruby>Robert Zajonc<rt>\u30ed\u30d0\u30fc\u30c8\u30fb\u30b6\u30a4\u30a2\u30f3\u30b9<\/rt><\/ruby><br \/>(\u5f15\u7528: <a href=\"http:\/\/zajonc.socialpsychology.org\/\">social psychology network<\/a>)<\/p><\/div>\n<h2>\u5358\u7d14\u63a5\u89e6\u52b9\u679c\u306e\u5fdc\u7528<\/h2>\n<p>\u9762\u8b58\u306e\u306a\u3044\u5bfe\u8c61\u3067\u3042\u3063\u3066\u3082\u3001\u6620\u50cf\u3084\u97f3\u306a\u3069\u3067\u7e70\u308a\u8fd4\u3057\u63a5\u89e6\u3059\u308b\u3068\u597d\u610f\u5ea6\u304c\u4e0a\u6607\u3059\u308b\u3002\u7279\u306b\u5bfe\u4eba\u95a2\u4fc2\u306b\u3064\u3044\u3066\u306f\u719f\u77e5\u6027\u306e\u539f\u5247\u3068\u547c\u3070\u308c\u308b\u3002\u3053\u306e\u3068\u304d\u3001\u5bfe\u8c61\u306e\u6301\u3064\u6027\u8cea\u30fb\u6027\u683c\u3084\u80cc\u666f\u306f\u597d\u610f\u5ea6\u306e\u4e0a\u6607\u306b\u7121\u95a2\u4fc2\u3067\u3042\u308b\u3002<\/p>\n<p>\u300c\u85ac\u5c40\u306b\u884c\u3063\u305f\u3068\u304d\u306b\u540c\u3058\u3088\u3046\u306a\u5546\u54c1\u306e\u4e2d\u304b\u3089\u4f55\u5ea6\u3082CM\u3067\u76ee\u306b\u3057\u305f\u4e8b\u304c\u3042\u308b\u5546\u54c1\u3092\u8cfc\u5165\u3057\u305f\u300d\u300c\u4f55\u5ea6\u304b\u4f1a\u3046\u3046\u3061\u306b\u6253\u3061\u89e3\u3051\u3066\u89aa\u53cb\u306b\u306a\u3063\u305f\u300d\u3068\u3044\u3063\u305f\u7d4c\u9a13\u306f\u591a\u304f\u306e\u4eba\u304c\u6301\u3064\u3002<br \/>\n\u30d6\u30ed\u30b0\u8a18\u4e8b\u5185\u3067\u7279\u5b9a\u306e\u5546\u54c1\u306b\u3064\u3044\u3066\u753b\u50cf\u3084\u6587\u7ae0\u3067\u4f55\u5ea6\u3082\u8aac\u660e\u3059\u308b\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u3082\u3001\u5358\u7d14\u63a5\u89e6\u52b9\u679c\u306e\u5fdc\u7528\u3067\u3042\u308b\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12277 size-full\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/09\/image2-4.png\" alt=\"\u9762\u8b58\u306e\u306a\u3044\u5bfe\u8c61\u3067\u3042\u3063\u3066\u3082\u3001\u7e70\u308a\u8fd4\u3057\u63a5\u89e6\u3059\u308b\u3068\u597d\u610f\u5ea6\u304c\u4e0a\u6607\u3059\u308b\" width=\"602\" height=\"243\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/09\/image2-4.png 602w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/09\/image2-4-300x121.png 300w\" sizes=\"auto, (max-width: 602px) 100vw, 602px\" \/><\/p>\n<h2>\u7e70\u308a\u8fd4\u305b\u3070\u597d\u610f\u5ea6\u304c\u4e0a\u304c\u308a\u7d9a\u3051\u308b\u3068\u306f\u9650\u3089\u306a\u3044<\/h2>\n<p>\u30b6\u30a4\u30a2\u30f3\u30b9\u306f\u5b66\u751f\u3092\u88ab\u9a13\u8005\u3068\u3057\u3001\u63a5\u89e6\u306e\u7e70\u308a\u8fd4\u3057\u56de\u6570\u306b\u3064\u3044\u3066\u306e\u5b9f\u9a13\u3092\u884c\u3063\u305f\u3002<\/p>\n<h3>\u5b9f\u9a13\u5185\u5bb9<\/h3>\n<ul>\n<li>12\u4eba\u306e\u88ab\u9a13\u8005\u306b\u898b\u305a\u77e5\u3089\u305a\u306e\u4ed6\u4eba\u304c\u305d\u308c\u305e\u308c\u306b\u5199\u3063\u305f\u5199\u771f\u3092\u30011\u679a\u306b\u3064\u304d2\u79d2\u306e\u30da\u30fc\u30b9\u3067\u7121\u4f5c\u70ba\u306b86\u56de\u63d0\u793a\u3059\u308b\u3002<\/li>\n<li>86\u56de\u306e\u63d0\u793a\u304c\u3059\u3079\u3066\u7d42\u308f\u3063\u305f\u5f8c\u306b\u3001\u88ab\u9a13\u8005\u306f\u5404\u5199\u771f\u306b\u5bfe\u3059\u308b\u597d\u610f\u5ea6\u30920\u301c6\u306e7\u6bb5\u968e\u3067\u8a55\u4fa1\u3059\u308b\u3002<\/li>\n<li>\u3059\u3079\u3066\u306e\u5199\u771f\u306b\u306f\u63d0\u793a\u56de\u6570\uff08\uff1d\u63a5\u89e6\u56de\u6570\uff09\u3092\u8a2d\u5b9a\u3057\u30010\u56de\u30fb1\u56de\u30fb2\u56de\u30fb5\u56de\u30fb10\u56de\u30fb25\u56de\u306e\u6761\u4ef6\u306b\uff0c\u305d\u308c\u305e\u308c\u5199\u771f\u30922\u679a\u305a\u3064\u5272\u308a\u5f53\u3066\u308b\u3002<\/li>\n<li>\u63d0\u793a\u56de\u6570\u304c0\u56de\u306e\u5199\u771f\u304c2\u679a\u3042\u308a\u3001\u3053\u308c\u306f\u6700\u5f8c\u306e\u597d\u610f\u5ea6\u8a55\u4fa1\u306e\u3068\u304d\u306b\u521d\u3081\u3066\u898b\u305b\u3089\u308c\u308b\u5199\u771f\u3067\u3001\u305d\u306e\u4ed6\u306e10\u679a\u306f\u5fc5\u305a1\u56de\u4ee5\u4e0a\u306f\u898b\u3066\u3044\u308b\u3002<\/li>\n<\/ul>\n<h3>\u5b9f\u9a13\u7d50\u679c<\/h3>\n<p>\u63d0\u793a\u306e\u5f8c\u306e\u597d\u611f\u5ea6\u8a55\u4fa1\u306e\u3068\u304d\u306b\u521d\u3081\u3066\u898b\u305f\u63d0\u793a0\u56de\u306e\u5199\u771f\u306b\u5bfe\u3057\u3066\uff0c \u5b9f\u9a13\u306725\u56de\u898b\u305b\u3089\u308c\u305f\u5199\u771f\u306e\u597d\u610f\u5ea6\u306f1\u30dd\u30a4\u30f3\u30c8\u9ad8\u304f\u306a\u3063\u305f\u3002<br \/>\n\u3053\u306e\u5b9f\u9a13\u306b\u3088\u3063\u3066\u3001<strong>\u300c\u5bfe\u8c61\u3092\u7e70\u308a\u8fd4\u3057\u898b\u308b\u3053\u3068\u3067\u3001\u5bfe\u8c61\u306e\u7279\u5fb4\u3068\u306f\u7121\u95a2\u4fc2\u306b\u597d\u610f\u5ea6\u304c\u5909\u5316\u3059\u308b\u300d<\/strong>\u3068\u8a3c\u660e\u3055\u308c\u305f\u3002<\/p>\n<p>\u5b9f\u9a13\u306e\u63a5\u89e6\u56de\u6570\u3068\u597d\u611f\u5ea6\u306e\u95a2\u4fc2\u3092\u30b0\u30e9\u30d5\u3067\u8868\u3059\u3068\u3001<strong>\u63a5\u89e6\u56de\u6570\u304c10\u56de\u3092\u8d85\u3048\u308b\u3068\u4e0a\u6607\u50be\u5411\u304c\u6975\u7aef\u306b\u843d\u3061\u308b<\/strong>\u3053\u3068\u304c\u308f\u304b\u308b\u3002<\/p>\n<div id=\"attachment_12183\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-12183\" class=\"wp-image-12183\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/09\/graph-attitude-frequency.png\" alt=\"\u63a5\u89e6\u56de\u6570\u3068\u597d\u610f\u5ea6\u306e\u95a2\u4fc2\u6027\u3092\u793a\u3059\u30b0\u30e9\u30d5\" width=\"600\" height=\"442\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/09\/graph-attitude-frequency.png 1008w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/09\/graph-attitude-frequency-300x221.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/09\/graph-attitude-frequency-768x565.png 768w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><p id=\"caption-attachment-12183\" class=\"wp-caption-text\"><a href=\"http:\/\/www.psy.lmu.de\/allg2\/download\/audriemmo\/ws1011\/mere_exposure_effect.pdf\">ROBERT B. ZAJONC(1968).ATTITUDINAL EFFECTS OF MERE EXPOSURE <em>Journal of Personality and Social Psychology Monograph Supplement<\/em><\/a>\u3000p.18\u3088\u308a\u4f5c\u6210<\/p><\/div>\n<p>\u3088\u304f\u898b\u305f\u308a\u7e70\u308a\u8fd4\u3057\u63a5\u3059\u308b\u3068\u597d\u610f\u5ea6\u3084\u5370\u8c61\u304c\u9ad8\u307e\u308b\u3068\u8a00\u308f\u308c\u3066\u3044\u308b\u3082\u306e\u306e\u3001\u3072\u305f\u3059\u3089\u63a5\u89e6\u56de\u6570\u3092\u5897\u3084\u305b\u3070\u52b9\u679c\u304c\u3042\u308b\u3068\u306f\u9650\u3089\u306a\u3044\u3002<br \/>\n\u6c17\u306b\u306a\u308b\u7570\u6027\u306b\u904e\u5270\u306b\u63a5\u89e6\u3057\u305f\u3068\u3053\u308d\u3067\u30b9\u30c8\u30fc\u30ab\u30fc\u6271\u3044\u3055\u308c\u308b\u5371\u967a\u6027\u3082\u3042\u308b\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u7121\u610f\u8b58\u3067\u3042\u3063\u3066\u3082\u7e70\u308a\u8fd4\u3057\u63a5\u3059\u308b\u3068\u597d\u610f\u5ea6\u3084\u5370\u8c61\u304c\u9ad8\u307e\u308b\u5fc3\u7406\u50be\u5411<\/p>\n","protected":false},"author":27,"featured_media":12277,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"English":"mere exposure effect","footnotes":""},"glossary-category":[21],"glossary_tag":[],"class_list":["post-11963","glossary","type-glossary","status-publish","has-post-thumbnail","hentry","glossary-category-psychology-behavioraleconomics-brain-science"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in 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