{"id":11985,"date":"2018-10-03T10:00:29","date_gmt":"2018-10-03T01:00:29","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?post_type=glossary&#038;p=11985"},"modified":"2020-06-14T20:18:53","modified_gmt":"2020-06-14T11:18:53","slug":"active-users","status":"publish","type":"glossary","link":"https:\/\/uxdaystokyo.com\/articles\/glossary\/active-users\/","title":{"rendered":"\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc"},"content":{"rendered":"<p>\u30b5\u30fc\u30d3\u30b9\u3084\u5404\u4f1a\u793e\u306e\u57fa\u6e96\u306b\u3088\u3063\u3066\u65e5\u30fb\u9031\u30fb\u6708\u3068\u5c3a\u5ea6\u304c\u7570\u306a\u308b\u304c\u3001\u6982\u306d\u4ee5\u4e0b\u306e3\u3064\u304c\u3042\u308b\u3002<\/p>\n<table>\n<tbody>\n<tr>\n<td style=\"width: 100px; align: justify;\">\n<h3><abbr title=\"DailyActiveUsers\">DAU<\/abbr><\/h3>\n<\/td>\n<td>1\u65e5\u306e\u3046\u3061\u306b\u30b5\u30a4\u30c8\u307e\u305f\u306f\u30a2\u30d7\u30ea\u3067\u30bb\u30c3\u30b7\u30e7\u30f3\u3092\u958b\u59cb\u3057\u305f\u30e6\u30cb\u30fc\u30af\u30e6\u30fc\u30b6\u30fc\u306e\u6570\u3002<br \/>\n1\u65e5\u306b\u3069\u308c\u304f\u3089\u3044\u306e\u30e6\u30cb\u30fc\u30af\u30e6\u30fc\u30b6\u30fc\u304c\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3057\u305f\u304b\u3092\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30b2\u30fc\u30e0\u3067\u4f7f\u308f\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u3002<\/td>\n<\/tr>\n<tr>\n<td>\n<h3><abbr title=\"WeeklyActiveUsers\">WAU<\/abbr><\/h3>\n<\/td>\n<td>1\u9031\u9593\u306e\u3046\u3061\u306b\u30b5\u30a4\u30c8\u307e\u305f\u306f\u30a2\u30d7\u30ea\u3067\u30bb\u30c3\u30b7\u30e7\u30f3\u3092\u958b\u59cb\u3057\u305f\u30e6\u30cb\u30fc\u30af\u30e6\u30fc\u30b6\u30fc\u306e\u6570\u3002<br \/>\n\u30bd\u30fc\u30b7\u30e3\u30eb\u30b2\u30fc\u30e0\u3084SNS\u3067\u4f7f\u308f\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u3002<\/td>\n<\/tr>\n<tr>\n<td>\n<h3><abbr title=\"MonthlyActiveUsers\">MAU<\/abbr><\/h3>\n<\/td>\n<td>1\u30f6\u6708\u306e\u3046\u3061\u306b\u30b5\u30a4\u30c8\u307e\u305f\u306f\u30a2\u30d7\u30ea\u3067\u30bb\u30c3\u30b7\u30e7\u30f3\u3092\u958b\u59cb\u3057\u305f\u30e6\u30cb\u30fc\u30af\u30e6\u30fc\u30b6\u30fc\u306e\u6570\u3002<br \/>\n\u30bd\u30fc\u30b7\u30e3\u30eb\u30b2\u30fc\u30e0\u3001SNS\u3001\u30a2\u30d7\u30ea\u3067\u4f7f\u308f\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u3002<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u304c\u671f\u5f85\u3092\u4e0b\u56de\u3063\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u304c\u9069\u5207\u304b\u3001\u30c7\u30b6\u30a4\u30f3\u3084\u64cd\u4f5c\u6027\u304c\u30e6\u30fc\u30b6\u30fc\u306e\u671f\u5f85\u3059\u308b\u54c1\u8cea\u306b\u5024\u3059\u308b\u304b\u3092\u8abf\u67fb\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002<\/p>\n<p>1\u65e5\u306e\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc(DAU)\u304c\u6025\u5897\u3057\u3066\u3044\u308b\u304c\u9577\u671f\u7684\u306b\u306f\u5c11\u306a\u3044\u50be\u5411\u304c\u898b\u3089\u308c\u308b\u5834\u5408\u306f\u3001\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u304c\u30e6\u30fc\u30b6\u30fc\u306e\u671f\u5f85\u5024\u306b\u9054\u3057\u3066\u3044\u306a\u3044\u5834\u5408\u3084\u3001\u7d99\u7d9a\u5229\u7528\u304c\u6301\u7d9a\u3057\u306a\u304b\u3063\u305f\u3088\u3046\u306a\u5834\u5408\u304c\u5f53\u3066\u306f\u307e\u308b\u3002<\/p>\n<h2>\u95a2\u9023\u7528\u8a9e<\/h2>\n<ul>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/%e3%83%aa%e3%83%86%e3%83%b3%e3%82%b7%e3%83%a7%e3%83%b3\/\">\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3<\/a><\/li>\n<\/ul>\n<h2>\u53c2\u8003\u6587\u732e<\/h2>\n<ul>\n<li><a href=\"https:\/\/support.google.com\/analytics\/answer\/6171863?hl=en\">active user <\/a><\/li>\n<li><a href=\"https:\/\/www.adjust.com\/glossary\/active-user\/\">Active User<\/a><\/li>\n<li><a href=\"https:\/\/en.wikipedia.org\/wiki\/Daily_active_users\">Daily active users<\/a><\/li>\n<li><a href=\"https:\/\/en.wikipedia.org\/wiki\/Weekly_Active_Users\">Weekly Active Users<\/a><\/li>\n<li><a href=\"https:\/\/en.wikipedia.org\/wiki\/Monthly_active_users\">Monthly active users<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u4e00\u5b9a\u671f\u9593\u5185\u306b\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u306a\u3069\u306e\u30b5\u30fc\u30d3\u30b9\u30921\u56de\u4ee5\u4e0a\u5229\u7528\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u6570\u3092\u8abf\u3079\u308b\u6307\u6a19\u306e\u3053\u3068 <\/p>\n","protected":false},"author":27,"featured_media":21238,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"English":"active 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