{"id":12241,"date":"2018-10-16T10:00:10","date_gmt":"2018-10-16T01:00:10","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?post_type=glossary&#038;p=12241"},"modified":"2025-02-03T23:29:15","modified_gmt":"2025-02-03T14:29:15","slug":"aarrr","status":"publish","type":"glossary","link":"https:\/\/uxdaystokyo.com\/articles\/glossary\/aarrr\/","title":{"rendered":"AARRR"},"content":{"rendered":"<p>\u30b7\u30ea\u30b3\u30f3\u30d0\u30ec\u30fc\u306b\u62e0\u70b9\u3092\u7f6e\u304f\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u30a2\u30af\u30bb\u30e9\u30ec\u30fc\u30bf\u30fc\u517c\u6295\u8cc7\u30d5\u30a1\u30f3\u30c9\u306e<a href=\"https:\/\/500.co\/\">500 Startups<\/a>\u306e\u5275\u696d\u8005<ruby>Dave\u30fb<rt>\u30c7\u30a4\u30d6\u30fb<\/rt>McClure<rt>\u30de\u30eb\u30af\u30fc\u30a2<\/rt><\/ruby>\u304c\u63d0\u5531\u3057\u305f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3042\u308b\u3002<ruby>AARRR<rt>\u30a2\u30fc<\/rt><\/ruby>\u306f\u5358\u8a9e\u306e\u982d\u6587\u5b57\u3092\u3068\u3063\u305f\u982d\u5b57\u8a9e\u3067\u3042\u308b\u304c\u3001\u6b27\u7c73\u306e\u30b3\u30df\u30c3\u30af\u306b\u3042\u308b\u3088\u3046\u306a\u6d77\u8cca\u306e\u639b\u3051\u58f0\u300c\u30a2\u30fc\u300d\u306b\u306a\u305e\u3089\u3048\u3066Startup Metrics for Pirates\uff08\u6d77\u8cca\u6307\u6a19\uff09\u3068\u3082\u3044\u3046\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-12317 aligncenter\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/09\/aarrr_image-300x230.png\" alt=\"AARRR\u30a4\u30e1\u30fc\u30b8\" width=\"300\" height=\"230\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/09\/aarrr_image-300x230.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/09\/aarrr_image.png 434w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2>AARRR\u306f\u4f55\u3092\u6307\u3057\u3066\u3044\u308b\u304b<\/h2>\n<p>AARRR\u306f\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u8e0f\u307e\u3048\u305f\u30b5\u30fc\u30d3\u30b9\u306e\u6210\u679c\u30925\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u300cAcquisition(\u7372\u5f97)\u3001Activation(\u958b\u59cb)\u3001Retention(\u7d99\u7d9a)\u3001Revenue(\u53ce\u76ca)\u3001Referral(\u7d39\u4ecb)\u300d\u306b\u5206\u3051\u305f\u8003\u3048\u65b9\u3067\u3042\u308b\u3002<\/p>\n<div id=\"attachment_12243\" style=\"width: 472px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-12243\" class=\"wp-image-12243 size-full\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/09\/aarrr2.png\" alt=\"AARRR 5\u3064\u306e\u30b9\u30c6\u30c3\u30d7\" width=\"462\" height=\"400\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/09\/aarrr2.png 462w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/09\/aarrr2-300x260.png 300w\" sizes=\"auto, (max-width: 462px) 100vw, 462px\" \/><p id=\"caption-attachment-12243\" class=\"wp-caption-text\">\u4e0b\u306b\u884c\u304f\u307b\u3069\u30e6\u30fc\u30b6\u30fc\u3068\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u9ad8\u307e\u308b<\/p><\/div>\n<h3><ruby>Acquisition<rt>\u30a2\u30af\u30a4\u30b8\u30b7\u30e7\u30f3<\/rt><\/ruby>\uff08\u30e6\u30fc\u30b6\u30fc\u306e\u7372\u5f97\uff09<\/h3>\n<p>\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u3002<\/p>\n<div class=\"rounded-corners-box\">\n<h4>\uff08\u4f8b\uff09Airbnb\uff1a\u63b2\u793a\u677f\u3092\u5229\u7528\u3057\u3066\u7372\u5f97<\/h4>\n<p>\u30af\u30e9\u30b7\u30d5\u30a1\u30a4\u30c9\u30b5\u30a4\u30c8\uff08\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u306e\u5f62\u614b\u306e\u4e00\u3064\u3067\u3001\u76ee\u7684\u3084\u5730\u57df\u306b\u3088\u3063\u3066\u5206\u985e\u3055\u308c\u305f\u52df\u96c6\u5e83\u544a\u3084\u544a\u77e5\u3092\u3001\u4e00\u89a7\u5f62\u5f0f\u3067\u63b2\u8f09\u3059\u308b\u63b2\u793a\u677f\u30b5\u30a4\u30c8\uff09\u306e\u5927\u624b<a href=\"https:\/\/tokyo.craigslist.jp\/\">Craigslist<\/a>\u3078\u81ea\u52d5\u6295\u7a3f\u3059\u308b\u6a5f\u80fd\u3092\u958b\u767a\u3057\u591a\u304f\u306e\u9732\u51fa\u3092\u679c\u305f\u3057\u305f\u3002<\/p>\n<\/div>\n<h3><ruby>Activation<rt>\u30a2\u30af\u30c6\u30a3\u30d9\u30fc\u30b7\u30e7\u30f3<\/rt><\/ruby>\uff08\u30e6\u30fc\u30b6\u30fc\u306e\u6d3b\u6027\u5316\uff09<\/h3>\n<p>\u30e6\u30fc\u30b6\u30fc\u304c\u88fd\u54c1\u3092\u8cfc\u5165\u30fb\u30b5\u30fc\u30d3\u30b9\u30a2\u30ab\u30a6\u30f3\u30c8\u4f5c\u6210\u30fb\u30a2\u30d7\u30ea\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3055\u305b\u308b\u3053\u3068\u304c\u3042\u305f\u308b\u3002<\/p>\n<div class=\"rounded-corners-box\">\n<h4>\uff08\u4f8b\uff09\u30af\u30c3\u30af\u30d1\u30c3\u30c9\uff1a\u8a95\u751f\u65e5\u30af\u30fc\u30dd\u30f3\u306e\u5229\u7528<\/h4>\n<p>\u6709\u6599\u4f1a\u54e1\u767b\u9332\u5f8c\u4e00\u5b9a\u671f\u9593\u306f\u304a\u91d1\u304c\u304b\u304b\u3089\u305a\u306b\u5229\u7528\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u3001\u8a95\u751f\u6708\u306b\u7121\u6599\u30af\u30fc\u30dd\u30f3\u3092\u914d\u5e03\u3057\u305f\u3002<\/p>\n<\/div>\n<h3><ruby>Retention<rt>\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3<\/rt><\/ruby>\uff08\u30e6\u30fc\u30b6\u30fc\u306b\u3088\u308b\u7d99\u7d9a\u7684\u306a\u5229\u7528\uff09<\/h3>\n<p>\u7d99\u7d9a\u3057\u3066\u4f55\u5ea6\u3082\u5229\u7528\u3057\u305f\u304b\u3069\u3046\u304b\u3092\u8a08\u6e2c\u3059\u308b\u3002\u30ea\u30d4\u30fc\u30c8\u30e6\u30fc\u30b6\u30fc\u306e\u307b\u304b\u3001\u30e1\u30eb\u30de\u30ac\u306e\u958b\u5c01\u3082\u3053\u308c\u306b\u542b\u307e\u308c\u308b\u3002<\/p>\n<div class=\"rounded-corners-box\">\n<h4>\uff08\u4f8b\uff09\u30e1\u30eb\u30ab\u30ea\uff1a\u4fdd\u5b58\u6a5f\u80fd\u3068\u30ea\u30d0\u30f3\u30c9\u306e\u5229\u7528<\/h4>\n<p>\u4fdd\u5b58\u3057\u305f\u691c\u7d22\u6761\u4ef6\u306b\u5f53\u3066\u306f\u307e\u308b\u5546\u54c1\u304c\u3042\u308b\u3068\u30e1\u30fc\u30eb\u3092\u914d\u4fe1\u3057\u3066\u3044\u308b\u3002<\/p>\n<\/div>\n<h3><ruby>Revenue<rt>\u30ec\u30d9\u30cb\u30e5\u30fc<\/rt><\/ruby>\uff08\u53ce\u76ca\uff09<\/h3>\n<p>\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u53ce\u76ca\u5316\u3002\u53ce\u76ca\u306e\u767a\u751f\u306b\u81f3\u3063\u305f\u5272\u5408\u3092\u8a08\u6e2c\u3059\u308b\u3002<\/p>\n<div class=\"rounded-corners-box\">\n<h4>\uff08\u4f8b\uff09Amazon\uff1a\u7279\u5225\u4f1a\u54e1\u3068\u306e\u5dee\u5225\u5316<\/h4>\n<p>\u30d7\u30e9\u30a4\u30e0\u4f1a\u54e1\u7121\u6599\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u8a2d\u3051\u3001\u30d7\u30e9\u30a4\u30e0\u4f1a\u54e1\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u5b9f\u4f53\u9a13\u3055\u305b\u308b\u3053\u3068\u3067\u6709\u6599\u4f1a\u54e1\u5316\u306b\u3064\u306a\u3052\u305f\u3002<\/p>\n<\/div>\n<h3><ruby>Referral<rt>\u30ea\u30d5\u30a1\u30e9\u30eb<\/rt><\/ruby>\uff08\u30e6\u30fc\u30b6\u30fc\u306b\u3088\u308b\u4ed6\u793e\u3078\u306e\u7d39\u4ecb\uff09<\/h3>\n<p>\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u4ed6\u306e\u4eba\u306b\u7d39\u4ecb\u30fb\u304a\u3059\u3059\u3081\u3057\u3066\u3082\u3089\u3046\u3002<\/p>\n<div class=\"rounded-corners-box\">\n<h4>\uff08\u4f8b\uff09Uber\uff1a\u30af\u30fc\u30dd\u30f3\u3067\u30af\u30c1\u30b3\u30df\u3092\u5e83\u3081\u308b<\/h4>\n<p>\u30ea\u30ea\u30fc\u30b9\u5f53\u6642\u3001\u7d39\u4ecb\u8005\u3068\u767b\u9332\u8005\u4e21\u65b9\u306b2,000\u5186\u3065\u3064\u306e\u30af\u30fc\u30dd\u30f3\u3092\u767a\u884c\u3059\u308b\u3068\u3044\u3046\u65bd\u7b56\u3092\u6253\u3063\u305f\u3002<\/p>\n<\/div>\n<h2>AARRR\u306fKPI\u306e\u8a2d\u5b9a\u306b\u5f79\u7acb\u3064<\/h2>\n<p>AARRR\u306f\u30c7\u30b8\u30bf\u30eb\u306e\u30b5\u30fc\u30d3\u30b9\u306b\u304a\u3044\u3066\u5168\u3066\u6e2c\u5b9a\u53ef\u80fd\u306a\u5024\u3067\u3042\u308a\u3001\u30c1\u30fc\u30e0\u304c\u53d6\u308a\u7d44\u3080\u3079\u304d\u6307\u6a19\u306e\u5224\u65ad\u306b\u5f79\u7acb\u3064\u3002\u4ee5\u4e0b\u306bAARRR\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u6319\u3052\u308b\u3002\u5404\u30b9\u30c6\u30c3\u30d7\u3067KPI\u3092\u5b9a\u3081\u90e8\u5206\u6539\u5584\u3092\u3057\u3066\u3044\u304f\u3053\u3068\u3067\u3001\u5168\u4f53\u306e\u6539\u5584\u306b\u7e4b\u3052\u3066\u3044\u304f\u3002<\/p>\n<ul>\n<li>\u5546\u54c1\u958b\u767a\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u8ab2\u984c\u304c\u660e\u78ba\u306b\u306a\u308b\u3002<\/li>\n<li>\u30b5\u30fc\u30d3\u30b9\u306e\u30d5\u30a7\u30fc\u30ba\u3092\u628a\u63e1\u3057\u5206\u6790\u30fb\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3092\u884c\u3046\u3053\u3068\u3067\u30c1\u30fc\u30e0\u5185\u3067\u8ab2\u984c\u5171\u6709\u3092\u3057\u3084\u3059\u304f\u306a\u308b\u3002<\/li>\n<li>\u8a08\u753b\u7684\u306a\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u6210\u9577\u6226\u7565\u3092\u7acb\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/li>\n<\/ul>\n<h2>\u53c2\u8003\u6587\u732e<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.slideshare.net\/dmc500hats\/startup-metrics-for-pirates-long-version\/3-Customer_Lifecycle_Conversion_Behavior_Websitecom\">Customer Lifecycle \/ Conversion Behavior<\/a><\/li>\n<li><a href=\"https:\/\/cont-hub.com\/blog\/news\/1357\/\">\u300cAARRR\u300d\u3000\u4eca\u66f4\u3060\u3051\u3069\u6291\u3048\u3066\u304a\u304f\u3079\u304d\u30b0\u30ed\u30fc\u30b9\u30cf\u30c3\u30ab\u30fc\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u898b\u65b9<\/a><\/li>\n<li><a href=\"https:\/\/ferret-plus.com\/298\">AARRR\u3068\u306f\u301c\u30b5\u30fc\u30d3\u30b9\u3092\u6210\u9577\u3055\u305b\u308b\u305f\u3081\u306e\u57fa\u672c\u6226\u7565<\/a><\/li>\n<\/ul>\n<h2>\u3010\u8ffd\u52a0\u60c5\u5831\u3011AAARRR\u306b<\/h2>\n<p>2016\u5e74\u306b\u958b\u50ac\u3055\u308c\u305f<a class=\"yt-simple-endpoint style-scope yt-formatted-string\" spellcheck=\"false\" href=\"https:\/\/www.youtube.com\/@GrowthTribe\">Growth Tribe<\/a>\u00a0\u3067\u3001Awareness\uff08\u8a8d\u77e5\uff09\u304c\u8ffd\u52a0\u3055\u308c\u3001AAARRR \u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"Why We Added One Step to the Pirate Funnel\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/yeDSrlyBVfE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u9867\u5ba2\u306e\u88fd\u54c1\u306b\u5bfe\u3059\u308b\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u304a\u3088\u3073\u8a2a\u554f\u5ba2\u304b\u3089\u898b\u8fbc\u307f\u9867\u5ba2\u306b\u8ee2\u63db\u3059\u308b\u307e\u3067\u3092\u300cAARRR\u300d\u306b\u3042\u305f\u308b\u5404\u30b9\u30c6\u30c3\u30d7\u306b\u308f\u3051\u3066\u3001\u8a08\u6e2c\u3057\u6539\u5584\u3057\u3066\u3044\u304f\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/p>\n","protected":false},"author":27,"featured_media":12317,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"English":"AARRR","footnotes":""},"glossary-category":[358],"glossary_tag":[],"class_list":["post-12241","glossary","type-glossary","status-publish","has-post-thumbnail","hentry","glossary-category-marketing-business"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary\/12241","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/users\/27"}],"version-history":[{"count":2,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary\/12241\/revisions"}],"predecessor-version":[{"id":31472,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary\/12241\/revisions\/31472"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/media\/12317"}],"wp:attachment":[{"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/media?parent=12241"}],"wp:term":[{"taxonomy":"glossary-category","embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary-category?post=12241"},{"taxonomy":"glossary_tag","embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary_tag?post=12241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}