{"id":12407,"date":"2018-10-14T11:33:44","date_gmt":"2018-10-14T02:33:44","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?post_type=glossary&#038;p=12407"},"modified":"2025-06-12T17:49:22","modified_gmt":"2025-06-12T08:49:22","slug":"representativenessheuristic","status":"publish","type":"glossary","link":"https:\/\/uxdaystokyo.com\/articles\/glossary\/representativenessheuristic\/","title":{"rendered":"\u4ee3\u8868\u6027\u30d2\u30e5\u30fc\u30ea\u30b9\u30c6\u30a3\u30c3\u30af"},"content":{"rendered":"<h2>\u8a8d\u77e5\u30d0\u30a4\u30a2\u30b9\u3092\u751f\u3080\u610f\u601d\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9<\/h2>\n<p>\u5fc3\u7406\u5b66\u306b\u304a\u3051\u308b<strong>\u30d2\u30e5\u30fc\u30ea\u30b9\u30c6\u30a3\u30c3\u30af<\/strong>\u3068\u306f\u3001\u4eba\u304c\u554f\u984c\u89e3\u6c7a\u306a\u3069\u306b\u304a\u3044\u3066\u8fc5\u901f\u304b\u3064\u52b9\u7387\u7684\u306b\u5224\u65ad\u3092\u4e0b\u3059\u969b\u306b\u3001\u7121\u610f\u8b58\u306b\u4f7f\u3063\u3066\u3044\u308b\u624b\u304c\u304b\u308a\u3084\u6cd5\u5247\u306e\u3053\u3068\u3002\u3053\u308c\u3089\u306f\u3001\u307b\u3068\u3093\u3069\u306e\u5834\u5408\u3001\u7d4c\u9a13\u306b\u57fa\u3065\u3044\u3066\u3044\u308b\u305f\u3081\u300c\u30d2\u30e5\u30fc\u30ea\u30b9\u30c6\u30a3\u30c3\u30af\uff1d\u7d4c\u9a13\u5247\u300d\u3068\u540c\u7fa9\u306b\u6271\u308f\u308c\u308b\u3002<\/p>\n<p>\u610f\u601d\u6c7a\u5b9a\u306b\u304b\u304b\u308b\u6642\u9593\u3092\u77ed\u7e2e\u3057\u3001\u5e38\u306b\u6b21\u306e\u6307\u91dd\u3092\u8003\u3048\u305a\u306b\u884c\u52d5\u3059\u308b\u3053\u3068\u3092\u53ef\u80fd\u306b\u3059\u308b\u30b7\u30e7\u30fc\u30c8\u30ab\u30c3\u30c8\u7684\u306a\u5f79\u5272\u3092\u6301\u3064\u3002\u3057\u304b\u3057\u3001\u78ba\u5b9f\u306a\u6b63\u78ba\u6027\u3092\u4fdd\u8a3c\u3059\u308b\u3082\u306e\u3067\u306f\u306a\u304f\u3001\u4eba\u306b\u3088\u3063\u3066\u5224\u65ad\u7d50\u679c\u306b\u4e00\u5b9a\u306e\u504f\u308a\u3092\u542b\u3080\u3053\u3068\u304c\u591a\u3044\u3002\u305d\u306e\u3088\u3046\u306a\u8a8d\u8b58\u4e0a\u306e\u504f\u308a\u306e\u3053\u3068\u3092\u300c<a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/cognitive-bias\/\">\u8a8d\u77e5\u30d0\u30a4\u30a2\u30b9<\/a>\u300d\u3068\u547c\u3076\u3002<\/p>\n<p><strong>\u4ee3\u8868\u6027\u30d2\u30e5\u30fc\u30ea\u30b9\u30c6\u30a3\u30c3\u30af<\/strong>\u3068\u306f\u3001\u30d2\u30e5\u30fc\u30ea\u30b9\u30c6\u30a3\u30c3\u30af\u306e\u7a2e\u985e\u306e\u3072\u3068\u3064\u3002\u4eba\u3005\u304c\u3001\u7279\u5b9a\u30ab\u30c6\u30b4\u30ea\u30fc\u306e\u4e2d\u3067\u4ee3\u8868\u7684\u3001\u5178\u578b\u7684\u3067\u3042\u308b\u3068\u601d\u308f\u308c\u308b\u4e8b\u9805\u306e\u78ba\u7387\u3092\u904e\u5927\u8a55\u4fa1\u3057\u3084\u3059\u3044\u610f\u601d\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9\u306e\u3053\u3068\u3092\u6307\u3059\u3002<\/p>\n<h2>\u300c\u30ea\u30f3\u30c0\u554f\u984c\u300d\u304b\u3089\u8003\u3048\u308b\u30d2\u30e5\u30fc\u30ea\u30b9\u30c6\u30a3\u30c3\u30af\u306e\u554f\u984c<\/h2>\n<p>\u4ee3\u8868\u6027\u30d2\u30e5\u30fc\u30ea\u30b9\u30c6\u30a3\u30c3\u30af\u3068\u4e00\u7dd2\u306b\u7d39\u4ecb\u3055\u308c\u308b\u6709\u540d\u306a\u4f8b\u3068\u3057\u3066\u3001<ruby>Amos Tversky<rt>\u30a8\u30a4\u30e2\u30b9\u30fb\u30c8\u30d9\u30eb\u30b9\u30ad\u30fc<\/rt><\/ruby>\u3068<ruby>Daniel Kahneman<rt>\u30c0\u30cb\u30a8\u30eb\u30fb\u30ab\u30fc\u30cd\u30de\u30f3<\/rt><\/ruby>\u304c\u8003\u6848\u3057\u305f\u300c\u30ea\u30f3\u30c0\u554f\u984c\u300d\u304c\u3042\u308b\u3002<\/p>\n<div id=\"attachment_12411\" style=\"width: 293px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-12411\" class=\"size-full wp-image-12411\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/09\/drs.png\" alt=\"\" width=\"283\" height=\"179\" \/><p id=\"caption-attachment-12411\" class=\"wp-caption-text\">\u5de6\uff1a<a href=\"https:\/\/en.wikipedia.org\/wiki\/Amos_Tversky\">\u30a8\u30a4\u30e2\u30b9\u30fb\u30c8\u30d9\u30eb\u30b9\u30ad\u30fc<\/a>\u3001\u53f3\uff1a<a 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class=\"entry-title\">\u4ee3\u8868\u6027\u30d2\u30e5\u30fc\u30ea\u30b9\u30c6\u30a3\u30c3\u30af\u3068\u4ee3\u8868\u6027\u30d0\u30a4\u30a2\u30b9\u306e\u9055\u3044<\/h2>\n<ul>\n<li data-start=\"402\" data-end=\"442\">\u300c<strong data-start=\"403\" data-end=\"416\">\u30d2\u30e5\u30fc\u30ea\u30b9\u30c6\u30a3\u30c3\u30af<\/strong>\u300d\u306f<strong data-start=\"418\" data-end=\"441\">\u901f\u304f\u5224\u65ad\u3059\u308b\u305f\u3081\u306e\u601d\u8003\u306e\u8fd1\u9053\uff08\u30eb\u30fc\u30eb\uff09<\/strong>\u3002<\/li>\n<li data-start=\"445\" data-end=\"485\">\u300c<strong data-start=\"446\" data-end=\"454\">\u30d0\u30a4\u30a2\u30b9<\/strong>\u300d\u306f<strong data-start=\"456\" data-end=\"484\">\u305d\u306e\u8fd1\u9053\u304c\u3046\u307e\u304f\u3044\u304b\u305a\u3001\u504f\u3063\u3066\u8aa4\u3063\u3066\u3057\u307e\u3063\u305f\u72b6\u614b<\/strong>\u3002<\/li>\n<\/ul>\n<p>\u4ee3\u8868\u6027\u30d2\u30e5\u30fc\u30ea\u30b9\u30c6\u30a3\u30c3\u30af\uff08\u5224\u65ad\u6cd5\uff09<br 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