{"id":13240,"date":"2018-12-04T16:00:05","date_gmt":"2018-12-04T07:00:05","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?post_type=glossary&#038;p=13240"},"modified":"2025-08-18T14:40:08","modified_gmt":"2025-08-18T05:40:08","slug":"swot_analysis","status":"publish","type":"glossary","link":"https:\/\/uxdaystokyo.com\/articles\/glossary\/swot_analysis\/","title":{"rendered":"SWOT\u5206\u6790"},"content":{"rendered":"<p>\u5f37\u307f (Strengths)\u3001\u5f31\u307f (Weaknesses)\u3001\u6a5f\u4f1a (Opportunities)\u3001\u8105\u5a01 (Threats)\u306e4\u3064\u306e\u30ab\u30c6\u30b4\u30ea\u30fc\u3067\u8981\u56e0\u5206\u6790\u3057\u3001\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u305f\u3081\u306e\u624b\u6bb5\u3067\u3001\u4e3b\u306b\u65b0\u898f\u4e8b\u696d\u3092\u59cb\u3081\u308b\u969b\u306b\u5229\u7528\u3055\u308c\u308b\u5206\u6790\u65b9\u6cd5\u3002<\/p>\n<p>\u5206\u985e\u30ab\u30c6\u30b4\u30ea\u30fc\u306e\u982d\u6587\u5b57\u3092\u3068\u3063\u3066SWOT\uff08\u30b9\u30a6\u30a9\u30c3\u30c8\uff09\u5206\u6790\u3068\u547c\u3070\u308c\u308b\u3002<\/p>\n<p>SWOT\u5206\u6790\u3092\u884c\u3044\u3001\u81ea\u793e\u306e\u30ea\u30bd\u30fc\u30b9\u3084\u7af6\u5408\u304b\u3089\u306e\u8105\u5a01\u30fb\u4e8b\u696d\u3092\u53d6\u308a\u5dfb\u304f\u72b6\u6cc1\uff08\u30d3\u30b8\u30cd\u30b9\u30c1\u30e3\u30f3\u30b9\u306a\u3069\uff09\u3092\u628a\u63e1\u30fb\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u4e8b\u696d\u306e\u53ef\u80fd\u6027\u306e\u628a\u63e1\u3084\u6226\u7565\u306e\u7b56\u5b9a\u3092\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<h2>SWOT\u306e4\u3064\u306e\u30ab\u30c6\u30b4\u30ea\u30fc<\/h2>\n<p>\u5927\u304d\u304f\u3001\u5916\u90e8\u74b0\u5883\u3068\u5185\u90e8\u74b0\u5883\u306e2\u3064\u306b\u5206\u985e\u3055\u308c\u308b\u3002<\/p>\n<div id=\"attachment_13338\" style=\"width: 713px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-13338\" class=\"wp-image-13338 size-full\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/11\/swot-analysis-visual.png\" alt=\"\u56f3\u89e3\u3000SWOT\u5206\u6790\" width=\"703\" height=\"489\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/11\/swot-analysis-visual.png 703w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/11\/swot-analysis-visual-300x209.png 300w\" sizes=\"auto, (max-width: 703px) 100vw, 703px\" \/><p id=\"caption-attachment-13338\" class=\"wp-caption-text\">4\u3064\u306e\u30ab\u30c6\u30b4\u30ea\u304c\u5185\u90e8\u74b0\u5883\u3068\u5916\u90e8\u74b0\u5883\u306b\u5206\u304b\u308c\u308b<\/p><\/div>\n<h2>\u5185\u90e8\u74b0\u5883<\/h2>\n<h3>\u5f37\u307f(<b>S<\/b>trengths)<\/h3>\n<p>\u81ea\u793e\u304c\u7af6\u5408\u3068\u6bd4\u8f03\u3057\u3066\u3001\u512a\u308c\u3066\u3044\u308b\u8981\u7d20<\/p>\n<div class=\"rounded-corners-box\">\u4f8b\uff09\u7279\u8a31\u3001\u30d6\u30e9\u30f3\u30c9\u3001\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u3001\u30ce\u30a6\u30cf\u30a6\u7b49<\/div>\n<h3>\u5f31\u307f (<b>W<\/b>eaknesses)<\/h3>\n<p>\u81ea\u793e\u304c\u7af6\u5408\u3068\u6bd4\u8f03\u3057\u3066\u3001\u52a3\u3063\u3066\u3044\u308b\u8981\u7d20<\/p>\n<div class=\"rounded-corners-box\">\u4f8b\uff09\u8cc7\u91d1\u4e0d\u8db3\u3001\u30ce\u30a6\u30cf\u30a6\u306e\u306a\u3055<\/div>\n<h2>\u5916\u90e8\u74b0\u5883<\/h2>\n<h3>\u6a5f\u4f1a (<b>O<\/b>pportunities)<\/h3>\n<p>\u81ea\u793e\u304c\u5f97\u3089\u308c\u308b\u53ef\u80fd\u6027\u306e\u3042\u308b\u6a5f\u4f1a\u3001\u30d3\u30b8\u30cd\u30b9\u30c1\u30e3\u30f3\u30b9<\/p>\n<div class=\"rounded-corners-box\">\u4f8b\uff09\u30cb\u30fc\u30ba\u306e\u9ad8\u307e\u308a\u3001\u65b0\u6280\u8853\u3001\u898f\u5236\u7de9\u548c\u3001\u65b0\u3057\u3044\u5e02\u5834\u306e\u51fa\u73fe<\/div>\n<h3>\u8105\u5a01 (<b>T<\/b>hreats)<\/h3>\n<p>\u5916\u90e8\u74b0\u5883\u306e\u3046\u3061\u3001\u81ea\u793e\u306b\u3068\u3063\u3066\u8105\u5a01\u3068\u306a\u308b\u3082\u306e<\/p>\n<div class=\"rounded-corners-box\">\u4f8b\uff09\u9700\u8981\u306e\u6e1b\u9000\u3001\u7af6\u5408\u306e\u51fa\u73fe\u3001\u898f\u5236\u3001\u5e02\u5834\u306e\u72ed\u307e\u308a<\/div>\n<h2>\u5206\u6790\u65b9\u6cd5<\/h2>\n<p>\u6226\u7565\u7b56\u5b9a\u306e\u30af\u30ed\u30b9SWOT\u5206\u6790\u3092\u3001\u300c\u81ea\u793e\u306e\u5f37\u307f\u3067\u3042\u308b\u30d6\u30e9\u30f3\u30c9\u529b\u3092\u6d3b\u304b\u3057\u3066\u3001\u65b0\u8208\u56fd\u5e02\u5834\u306b\u65b0\u898f\u53c2\u5165\u3068\u3044\u3046\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u300d\u5834\u5408\u3092\u4f8b\u3068\u3057\u3066\u3001\u4ee5\u4e0b\u306e2\u30b9\u30c6\u30c3\u30d7\u3067\u7d39\u4ecb\u3059\u308b\u3002<\/p>\n<ol>\n<li>\u73fe\u72b6\u628a\u63e1 &#8211; SWOT\u306e4\u3064\u306e\u8981\u56e0\u3092\u66f8\u304d\u51fa\u3059<\/li>\n<li>\u5206\u6790\u30fb\u6226\u7565\u7b56\u5b9a\uff08\u30af\u30ed\u30b9SWOT\u5206\u6790\uff09<\/li>\n<\/ol>\n<p>\u8981\u56e0\u306e\u628a\u63e1\u306e\u307f\u3067\u306f\u306a\u304f\u3001\u5206\u6790\u30fb\u6226\u7565\u306e\u7b56\u5b9a\u3092\u3059\u308b\u3053\u3068\u3067\u521d\u3081\u3066\u4e8b\u696d\u6226\u7565\u306b\u5f79\u306b\u7acb\u3064\u60c5\u5831\u3068\u306a\u308b\u3002<\/p>\n<h3>\u30b9\u30c6\u30c3\u30d71\uff1a\u73fe\u72b6\u628a\u63e1<\/h3>\n<table border=\"1\" cellspacing=\"0\" cellpadding=\"5\">\n<tbody>\n<tr>\n<th><\/th>\n<th>\u30d7\u30e9\u30b9\u8981\u56e0<\/th>\n<th>\u30de\u30a4\u30ca\u30b9\u8981\u56e0<\/th>\n<\/tr>\n<tr>\n<th nowrap=\"nowrap\">\u5185\u90e8\u74b0\u5883<\/th>\n<td><strong>\u5f37\u307f<\/strong>(<strong>S<\/strong>trength)<br \/>\n\u4f8b\uff09\u7279\u8a31\u3001\u30d6\u30e9\u30f3\u30c9\u3001\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u3001\u30ce\u30a6\u30cf\u30a6\u7b49<\/td>\n<td><strong>\u5f31\u307f<\/strong>(<strong>W<\/strong>eakness)<br \/>\n\u4f8b\uff09\u8cc7\u91d1\u4e0d\u8db3\u3001\u30ce\u30a6\u30cf\u30a6\u306e\u306a\u3055<\/td>\n<\/tr>\n<tr>\n<th nowrap=\"nowrap\">\u5916\u90e8\u74b0\u5883<\/th>\n<td><strong>\u6a5f\u4f1a<\/strong>(<strong>O<\/strong>pportunity)<br \/>\n\u4f8b\uff09\u30cb\u30fc\u30ba\u306e\u9ad8\u307e\u308a\u3001\u65b0\u6280\u8853\u3001\u898f\u5236\u7de9\u548c\u3001\u65b0\u3057\u3044\u5e02\u5834\u306e\u51fa\u73fe<\/td>\n<td><strong>\u8105\u5a01<\/strong>(<strong>T<\/strong>hreat)<br \/>\n\u4f8b\uff09\u9700\u8981\u306e\u6e1b\u9000\u3001\u7af6\u5408\u306e\u51fa\u73fe\u3001\u898f\u5236\u3001\u5e02\u5834\u306e\u72ed\u307e\u308a<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u8868\u3092\u5143\u306b\u3001\u300c\u5f37\u307f\u30fb\u5f31\u307f\u30fb\u6a5f\u4f1a\u30fb\u8105\u5a01\u300d\u306e4\u3064\u306e\u8981\u7d20\u3092\u66f8\u304d\u51fa\u3059\u3002<br \/>\n\u300c\u5f37\u307f\u30fb\u5f31\u307f\u300d\u306f\u7af6\u5408\u3068\u6bd4\u8f03\u3057\u3066\u3001\u521d\u3081\u3066\u7acb\u3061\u4f4d\u7f6e\u304c\u660e\u78ba\u306b\u306a\u308b\u305f\u3081\u3001\u300c<b>\u5916\u90e8\u74b0\u5883<\/b>\u300d\u304b\u3089\u66f8\u304d\u51fa\u3059\u65b9\u304c\u826f\u3044\u3002<br \/>\n\u69d8\u3005\u306a\u8996\u70b9\u304b\u3089\u306e\u5206\u6790\u304c\u7406\u60f3\u7684\u306a\u305f\u3081\u3001\u7d4c\u55b6\u5c64\u3001\u55b6\u696d\u3001\u30a8\u30f3\u30b8\u30cb\u30a2\u306a\u3069\u3001\u8996\u70b9\u306e\u9055\u3046\u30e1\u30f3\u30d0\u30fc\u3067\u4e00\u7dd2\u306b\u306a\u3063\u3066\u9032\u3081\u308b\u3053\u3068\u304c\u671b\u307e\u3057\u3044\u3002<\/p>\n<h3>\u30b9\u30c6\u30c3\u30d72\uff1a\u5206\u6790\u30fb\u6226\u7565\u7b56\u5b9a\uff08\u30af\u30ed\u30b9SWOT\u5206\u6790\uff09<\/h3>\n<p>\u30b9\u30c6\u30c3\u30d71\u3067\u66f8\u304d\u51fa\u3057\u305f4\u3064\u306e\u8981\u7d20\u306e\u7d44\u307f\u5408\u308f\u305b\u3067\u6226\u7565\u3092\u8003\u3048\u308b\u3002<\/p>\n<ol>\n<li>\n<h4>\u5f37\u307f(<b>S<\/b>trengths) x \u6a5f\u4f1a (<b>O<\/b>pportunities)<\/h4>\n<p>\u81ea\u793e\u306e\u5f37\u307f\u3092\u6d3b\u304b\u3057\u3066\u3001\u3069\u306e\u3088\u3046\u306b\u6a5f\u4f1a\u3092\u5897\u3084\u3059\u304b\u3092\u8003\u3048\u308b<\/li>\n<li>\n<h4>\u5f37\u307f(<b>S<\/b>trengths) x \u8105\u5a01 (<b>T<\/b>hreats)<\/h4>\n<p>\u81ea\u793e\u306e\u5f37\u307f\u3092\u5143\u306b\u3069\u306e\u3088\u3046\u306b\u3057\u3066\u3001\u7af6\u5408\u3068\u52dd\u8ca0\u3059\u308b\u304b\u306e\u624b\u6bb5\u3092\u8003\u3048\u308b<\/li>\n<li>\n<h4>\u5f31\u307f (<b>W<\/b>eaknesses) x \u6a5f\u4f1a (<b>O<\/b>pportunities)<\/h4>\n<p>\u81ea\u793e\u306e\u5f31\u307f\u304c\u539f\u56e0\u3067\u6a5f\u4f1a\u304c\u6e1b\u3063\u3066\u3057\u307e\u3046\u306e\u3092\u3069\u306e\u3088\u3046\u306b\u98df\u3044\u6b62\u3081\u308b\u304b\u3092\u8003\u3048\u308b<\/li>\n<li>\n<h4>\u5f31\u307f (<b>W<\/b>eaknesses) x \u8105\u5a01 (<b>T<\/b>hreats)<\/h4>\n<p>\u81ea\u793e\u306e\u5f31\u307f\u3068\u8105\u5a01\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u7d50\u679c\u3001\u6700\u60aa\u306e\u7d50\u679c\uff08\u4e8b\u696d\u306e\u64a4\u9000\uff09\u7b49\u306b\u306a\u3089\u306a\u3044\u3053\u3068\u3092\u8003\u3048\u308b<\/li>\n<\/ol>\n<h3>\u300c\u643a\u5e2f\u30ad\u30e3\u30ea\u30a2\u304c\u30b9\u30de\u30fc\u30c8\u30b9\u30d4\u30fc\u30ab\u30fc\u306e\u88fd\u9020\u30fb\u8ca9\u58f2\u4e8b\u696d\u3092\u691c\u8a0e\u300d\u3057\u305f\u5834\u5408\u306e\u4f8b<\/h3>\n<table border=\"1\" cellspacing=\"0\" cellpadding=\"5\">\n<tbody>\n<tr>\n<th><\/th>\n<th><strong>\u5f37\u307f<\/strong>(<strong>S<\/strong>trength)<\/th>\n<th><strong>\u5f31\u307f<\/strong>\uff08<strong>W<\/strong>eakness\uff09<\/th>\n<\/tr>\n<tr>\n<th nowrap=\"nowrap\"><strong>\u6a5f\u4f1a<\/strong>(<strong>O<\/strong>pportunity)<\/th>\n<td>\u300c\u30ad\u30e3\u30ea\u30a2\u306e\u8ca9\u58f2\u7db2\uff08\u5f37\u307f\uff09\u300d\u3092\u5229\u7528\u3057\u3066\u8ca9\u58f2\u3059\u308b<\/td>\n<td>\u300c\u6280\u8853\u529b\u4e0d\u8db3\uff08\u5f31\u307f\uff09\u300d\u306b\u5bfe\u3057\u3066\u3001\u30e1\u30fc\u30ab\u30fc\u4f01\u696d\u3068\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u3059\u308b\u3053\u3068\u3067\u5bfe\u5fdc\u3059\u308b<\/td>\n<\/tr>\n<tr>\n<th nowrap=\"nowrap\"><strong>\u8105\u5a01<\/strong>(<strong>T<\/strong>hreats)<\/th>\n<td>\u300c\u30ad\u30e3\u30ea\u30a2\u306eCM\uff08\u5f37\u307f\uff09\u300d\u306b\u30b9\u30de\u30fc\u30c8\u30b9\u30d4\u30fc\u30ab\u30fc\u53d6\u308a\u3053\u3080\u3053\u3068\u3067\u3001\u300c\u8a8d\u77e5\u5ea6\u306e\u4f4e\u3055\uff08\u8105\u5a01\uff09\u300d\u306b\u5bfe\u5fdc\u3059\u308b<\/td>\n<td>\u300c\u6280\u8853\u529b\u4e0d\u8db3\uff08\u5f31\u307f\uff09\u300d\u306a\u3068\u3053\u308d\u306b\u3001\u30e1\u30fc\u30ab\u30fc\u304c\u7af6\u5408\u3068\u3057\u3066\u53c2\u5165\u3057\u305f\u5834\u5408\u3001\u8ca9\u58f2\u7db2\u306e\u5dee\u3067\u751f\u304d\u6b8b\u308a\u3092\u691c\u8a0e\u3059\u308b<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>\u53c2\u8003\u8a18\u4e8b<\/h2>\n<ul>\n<li><a href=\"https:\/\/blog.kairosmarketing.net\/marketing-strategy\/swot-analysis-20131127\/\">\u3010\u6c7a\u5b9a\u7248\u3011SWOT\u5206\u6790\u306e\u3084\u308a\u65b9\uff5c\u4e8b\u696d\u306e\u6210\u529f\u8981\u56e0\u3068\u65b9\u7b56\u3092\u5c0e\u304d\u51fa\u3059\u305f\u3081\u306e\u624b\u9806<\/a><\/li>\n<\/ul>\n<h2>\u95a2\u9023\u7528\u8a9e<\/h2>\n<ul>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/stp-model\/\">STP\u5206\u6790<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u5f37\u307f\u30fb\u5f31\u307f\u30fb\u6a5f\u4f1a\u30fb\u8105\u5a01 \u306e4\u3064\u306e\u30ab\u30c6\u30b4\u30ea\u30fc\u3067\u8981\u56e0\u5206\u6790\u3057\u3001\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u624b\u6bb5\u3002<\/p>\n","protected":false},"author":27,"featured_media":13338,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"English":"SWOT analysis","footnotes":""},"glossary-category":[22,358],"glossary_tag":[],"class_list":["post-13240","glossary","type-glossary","status-publish","has-post-thumbnail","hentry","glossary-category-tools-frameworks-methodologies","glossary-category-marketing-business"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary\/13240","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/users\/27"}],"version-history":[{"count":3,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary\/13240\/revisions"}],"predecessor-version":[{"id":34119,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary\/13240\/revisions\/34119"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/media\/13338"}],"wp:attachment":[{"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/media?parent=13240"}],"wp:term":[{"taxonomy":"glossary-category","embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary-category?post=13240"},{"taxonomy":"glossary_tag","embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary_tag?post=13240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}