{"id":13730,"date":"2019-01-24T16:32:14","date_gmt":"2019-01-24T07:32:14","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?post_type=glossary&#038;p=13730"},"modified":"2020-07-09T19:13:21","modified_gmt":"2020-07-09T10:13:21","slug":"negativity_bias","status":"publish","type":"glossary","link":"https:\/\/uxdaystokyo.com\/articles\/glossary\/negativity_bias\/","title":{"rendered":"\u30cd\u30ac\u30c6\u30a3\u30d6\u30fb\u30d0\u30a4\u30a2\u30b9"},"content":{"rendered":"<p>\u4eba\u306f\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u60c5\u5831\u3088\u308a\u30cd\u30ac\u30c6\u30a3\u30d6\u306a\u60c5\u5831\u306b\u6ce8\u76ee\u3057\u3001\u512a\u5148\u7684\u306b\u4fe1\u3058\u305f\u308a\u3001\u5f37\u304f\u8a18\u61b6\u306b\u6b8b\u3057\u305f\u308a\u3059\u308b\u50be\u5411\u304c\u3042\u308b\u3002\u3053\u308c\u3089\u306e\u50be\u5411\u3092\u30cd\u30ac\u30c6\u30a3\u30d6\u30fb\u30d0\u30a4\u30a2\u30b9\u3068\u547c\u3076\u3002\u30cd\u30ac\u30c6\u30a3\u30d6\u30fb\u30d0\u30a4\u30a2\u30b9\u306f\u3001\u751f\u7269\u304c\u9032\u5316\u306e\u904e\u7a0b\u3067\u8eab\u306b\u7740\u3051\u305f\u3068\u8a00\u308f\u308c\u3066\u3044\u308b\u3002<\/p>\n<p>\u72e9\u731f\u6642\u4ee3\u306e\u547d\u306e\u5371\u967a\u3092\u3082\u305f\u3089\u3059\u30cd\u30ac\u30c6\u30a3\u30d6\u306a\u4f53\u9a13\u3084\u611f\u60c5\u3092\u5f37\u304f\u8a18\u61b6\u3057\u3066\u304a\u304f\u3053\u3068\u3067\u3001\u305d\u306e\u5f8c\u306b\u8d77\u3053\u308a\u3046\u308b\u5371\u967a\u3092\u5bdf\u77e5\u3057\u8fc5\u901f\u306b\u56de\u907f\u3059\u308b\u3053\u3068\u3067\u8eab\u3092\u5b88\u3063\u3066\u304d\u305f\u3002\u30cd\u30ac\u30c6\u30a3\u30d6\u30fb\u30d0\u30a4\u30a2\u30b9\u306f\u3001\u547d\u306e\u5371\u967a\u304b\u3089\u751f\u304d\u6b8b\u308b\u305f\u3081\u5b58\u5728\u3059\u308b\u3002<\/p>\n<p><img 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alt=\"\u5927\u591a\u6570\u304c\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u610f\u898b\u3067\u3082\u3001\u5c11\u6570\u306e\u30cd\u30ac\u30c6\u30a3\u30d6\u306a\u610f\u898b\u3092\u91cd\u8981\u8996\u3057\u3066\u3057\u307e\u3046\" width=\"1200\" height=\"800\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/12\/negativity-bias-negative-opinion.png 1200w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/12\/negativity-bias-negative-opinion-300x200.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/12\/negativity-bias-negative-opinion-768x512.png 768w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/12\/negativity-bias-negative-opinion-1024x683.png 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-13734\" class=\"wp-caption-text\">\u5927\u591a\u6570\u304c\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u610f\u898b\u3067\u3082\u3001\u5c11\u6570\u306e\u30cd\u30ac\u30c6\u30a3\u30d6\u306a\u610f\u898b\u3092\u91cd\u8981\u8996\u3057\u3066\u3057\u307e\u3046<\/p><\/div>\n<p>\u793e\u4f1a\u5b66\u8005\u306e<ruby>Alison Ledgerwood<rt>\u30a2\u30ea\u30bd\u30f3\u3000\u30ec\u30b8\u30e3\u30fc\u30a6\u30c3\u30c9<\/rt><\/ruby>\u304c\u884c\u3063\u305f\u5b9f\u9a13\u3067\u306f\u3001\u300c\u4eba\u306f\u672c\u8cea\u7684\u306b\u306f\u540c\u3058\u4e8b\u67c4\u3067\u3042\u308b\u306b\u3082\u95a2\u308f\u3089\u305a\u3001\u30cd\u30ac\u30c6\u30a3\u30d6\u306a\u5370\u8c61\u304b\u3089\u306a\u304b\u306a\u304b\u96e2\u308c\u3089\u308c\u305a\u3001\u610f\u898b\u3092\u5909\u66f4\u3057\u305f\u304c\u3089\u306a\u3044\u300d\u3053\u3068\u304c\u8a3c\u660e\u3055\u308c\u3066\u3044\u308b\u3002<\/p>\n<div id=\"attachment_13731\" style=\"width: 203px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-13731\" class=\"wp-image-13731 size-full\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/12\/negativity-bias-alison-ledgerwood.jpg\" alt=\"\u8096\u50cf\u3000\u30a2\u30ea\u30bd\u30f3\u30fb\u30ec\u30b8\u30e3\u30fc\u30a6\u30c3\u30c9\" width=\"193\" height=\"247\" \/><p id=\"caption-attachment-13731\" class=\"wp-caption-text\">\u30a2\u30ea\u30bd\u30f3\u3000\u30ec\u30b8\u30e3\u30fc\u30a6\u30c3\u30c9<br \/>\u5f15\u7528\uff1a<a href=\"http:\/\/www.hellmanfellows.org\/fellows\/alison-ledgerwood\/\">hellmanfellows<\/a><\/p><\/div>\n<h2>\u5b9f\u9a13\uff1a\u65b0\u3057\u3044\u65b9\u6cd5\u306e\u5916\u79d1\u624b\u8853<\/h2>\n<p>\u88ab\u9a13\u8005\u3092\u4e8c\u3064\u306e\u30b0\u30eb\u30fc\u30d7\u306b\u5206\u3051\u3066\u3001\u30b0\u30eb\u30fc\u30d71\u306b\u306f<strong>\u300c\u624b\u8853\u306e\u6210\u529f\u3059\u308b\u78ba\u7387\u306f70\uff05\u3067\u3042\u308b\u300d<\/strong>\u3068\u4f1d\u3048\u3001\u30b0\u30eb\u30fc\u30d72\u306b\u306f<strong>\u300c\u624b\u8853\u304c\u5931\u6557\u3059\u308b\u78ba\u7387\u306f30\uff05\u3067\u3042\u308b\u300d<\/strong>\u3068\u4f1d\u3048\u305f\u3002<\/p>\n<p>\u5b9f\u9a13\u306e\u7d50\u679c\u3001\u30b0\u30eb\u30fc\u30d71\u306f\u624b\u8853\u306b\u5bfe\u3057\u3066\u597d\u610f\u7684\u306a\u610f\u898b\u3092\u6301\u3061\u3001\u30b0\u30eb\u30fc\u30d72\u306f\u5426\u5b9a\u7684\u306a\u610f\u898b\u3092\u6301\u3063\u305f\u3002<\/p>\n<p>\u5f8c\u306b\u3001\u30b0\u30eb\u30fc\u30d71\u306b<strong>\u300c30\uff05\u306e\u78ba\u7387\u3067\u5931\u6557\u3059\u308b\u624b\u8853\u3060\u300d<\/strong>\u3068\u4f1d\u3048\u305f\u3068\u3053\u308d\u3001\u624b\u8853\u3092\u597d\u610f\u7684\u306b\u53d7\u3051\u5165\u308c\u308b\u3053\u3068\u304c\u3067\u304d\u306a\u304f\u306a\u3063\u305f\u3002\u4e00\u65b9\u3067\u30b0\u30eb\u30fc\u30d72\u306b<strong>\u300c70\uff05\u306e\u78ba\u7387\u3067\u6210\u529f\u3059\u308b\u624b\u8853\u3060\u300d<\/strong>\u3068\u4f1d\u3048\u3066\u3082\u5426\u5b9a\u7684\u306a\u610f\u898b\u306f\u5909\u308f\u3089\u306a\u304b\u3063\u305f\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13732 size-large\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/12\/negativity-bias-surgery-test-1024x823.png\" alt=\"\u30b0\u30eb\u30fc\u30d7\uff11\u306b\u306f\u624b\u8853\u306e\u6210\u529f\u7387\u3060\u3051\u3092\u4f1d\u3048\u3001\u30b0\u30eb\u30fc\u30d7\uff12\u306b\u306f\u624b\u8853\u306e\u5931\u6557\u7387\u3060\u3051\u3092\u4f1d\u3048\u308b\u3068\u3001\u30b0\u30eb\u30fc\u30d71\u306f\u624b\u8853\u3092\u597d\u610f\u7684\u306b\u3068\u3089\u3048\u305f\" width=\"700\" height=\"563\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/12\/negativity-bias-surgery-test-1024x823.png 1024w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/12\/negativity-bias-surgery-test-300x241.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/12\/negativity-bias-surgery-test-768x617.png 768w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/12\/negativity-bias-surgery-test.png 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" 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href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/framing-effect\/\">\u30d5\u30ec\u30fc\u30df\u30f3\u30b0\u52b9\u679c<\/a><\/li>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/prospect-theory\/\">\u30d7\u30ed\u30b9\u30da\u30af\u30c8\u7406\u8ad6<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u60c5\u5831\u3088\u308a\u3001\u30cd\u30ac\u30c6\u30a3\u30d6\u306a\u60c5\u5831\u306b\u4fa1\u5024\u3092\u898b\u51fa\u3057\u91cd\u70b9\u3092\u7f6e\u304f\u3053\u3068\u3002<\/p>\n","protected":false},"author":43,"featured_media":13733,"template":"","meta":{"_monsterinsights_skip_tracking":false,"English":"negativity bias","design_hint":"\u60aa\u3044\u51fa\u6765\u4e8b\u306f\u3001\u826f\u3044\u51fa\u6765\u4e8b\u306e\u4f55\u500d\u3082\u9577\u304f\u6b8b\u308b\u3002\u633d\u56de\u306b\u306f\u3001\u540c\u3058\u56de\u6570\u306e\u6210\u529f\u3067\u306f\u8db3\u308a\u306a\u3044\u3002\u5931\u6557\u306e\u5f8c\u59cb\u672b\u306f\u3001\u6700\u512a\u5148\u3067\u7247\u4ed8\u3051\u308d\u3002","footnotes":""},"glossary-category":[358,21],"glossary_tag":[],"class_list":["post-13730","glossary","type-glossary","status-publish","has-post-thumbnail","hentry","glossary-category-marketing-business","glossary-category-psychology-behavioraleconomics-brain-science"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u30cd\u30ac\u30c6\u30a3\u30d6\u30fb\u30d0\u30a4\u30a2\u30b9 | UX TIMES<\/title>\n<meta name=\"description\" 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