{"id":13979,"date":"2019-01-23T08:25:36","date_gmt":"2019-01-22T23:25:36","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?post_type=glossary&#038;p=13979"},"modified":"2020-08-21T13:54:53","modified_gmt":"2020-08-21T04:54:53","slug":"decoy-effect","status":"publish","type":"glossary","link":"https:\/\/uxdaystokyo.com\/articles\/glossary\/decoy-effect\/","title":{"rendered":"\u304a\u3068\u308a\u52b9\u679c"},"content":{"rendered":"<p>2\u3064\u306e\u9078\u629e\u80a2\u3067\u8ff7\u3063\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3066\u3001\u7247\u65b9\u306e\u9078\u629e\u80a2\u3088\u308a\u3082\u898b\u52a3\u308a\u3059\u308b\u7b2c3\u306e\u9078\u629e\u80a2\uff08\u304a\u3068\u308a\uff09\u3092\u63d0\u793a\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u610f\u601d\u6c7a\u5b9a\u3092\u5909\u5316\u3055\u305b\u308b\u5fc3\u7406\u52b9\u679c\u3002\u884c\u52d5\u7d4c\u6e08\u5b66\u3067\u306f\u3001\u5438\u5f15\u52b9\u679c\u3001\u975e\u5bfe\u79f0\u512a\u6027\u52b9\u679c\u3001\u5bfe\u7167\u7684\u652f\u914d\u3001\u3068\u547c\u3076\u3002<\/p>\n<p>\u304a\u3068\u308a\u304c\u30e6\u30fc\u30b6\u30fc\u306e\u610f\u601d\u6c7a\u5b9a\u3092\u5909\u5316\u3055\u305b\u308b\u52b9\u679c\u3092\u691c\u8a3c\u3059\u308b\u305f\u3081\u306b2\u3064\u306e\u5b9f\u9a13\u3092\u884c\u3063\u305f\u3002\u5b9f\u9a131\u3067\u306f\u30012\u3064\u306e\u9078\u629e\u306e\u307f\u3001\u5b9f\u9a132\u3067\u306f\u304a\u3068\u308a\u3092\u542b\u3081\u305f3\u3064\u304b\u3089\u9078\u629e\u3055\u305b\u308b\u3002<\/p>\n<h3>\u3010\u5b9f\u9a131\u30112\u7a2e\u985e\u306e\u97f3\u697d\u30d7\u30ec\u30a4\u30e4\u30fc\u304b\u3089\u306e\u9078\u629e<\/h3>\n<p>\u30e6\u30fc\u30b6\u30fc\u306f\u30012\u7a2e\u985e\u306e\u97f3\u697d\u30d7\u30ec\u30a4\u30e4\u30fc\u304b\u30891\u3064\u3092\u9078\u3076\u305f\u3081\u306b\u60a9\u3093\u3067\u3044\u308b\u3002A\u6a5f\u7a2e\u306f\u5bb9\u91cf\u306e\u591a\u3055\u3001B\u6a5f\u7a2e\u306f\u4fa1\u683c\u306e\u5b89\u3055\u304c\u9b45\u529b\u3067\u3042\u308b\u3002<\/p>\n<div id=\"attachment_13982\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-13982\" class=\"wp-image-13982 size-full\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/01\/decoy1.jpg\" alt=\"\" width=\"800\" height=\"400\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/01\/decoy1.jpg 800w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/01\/decoy1-300x150.jpg 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/01\/decoy1-768x384.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><p id=\"caption-attachment-13982\" class=\"wp-caption-text\">\u7279\u5fb4\u3092\u8003\u3048\u88fd\u54c1\u3092\u9078\u3076<\/p><\/div>\n<h4>2\u7a2e\u985e\u306e\u97f3\u697d\u30d7\u30ec\u30a4\u30e4\u30fc\u306e\u6bd4\u8f03\u8868<\/h4>\n<table border=\"1\" cellspacing=\"0\" cellpadding=\"5\">\n<tbody>\n<tr>\n<th style=\"width: 20%;\"><\/th>\n<th style=\"width: 40%;\">A\u6a5f\u7a2e\uff08\u58f2\u308a\u305f\u3044\u88fd\u54c1\uff09<\/th>\n<th style=\"width: 40%;\">B\u6a5f\u7a2e\uff08A\u306e\u30e9\u30a4\u30d0\u30eb\u88fd\u54c1\uff09<\/th>\n<\/tr>\n<tr>\n<th>\u4fa1\u683c<\/th>\n<td>4\u4e07\u5186<\/td>\n<td>3\u4e07\u5186<\/td>\n<\/tr>\n<tr>\n<th>\u5bb9\u91cf<\/th>\n<td>30GB<\/td>\n<td>20GB<\/td>\n<\/tr>\n<tr>\n<th>\u5927\u304d\u3055<\/th>\n<td>\u696d\u754c\u6700\u5c0f<\/td>\n<td>A\u3088\u308a\u3082\u5927\u304d\u3044<\/td>\n<\/tr>\n<tr>\n<th>\u7279\u5fb4<\/th>\n<td>\u5bb9\u91cf\u306e\u591a\u3044\u6a5f\u7a2e<\/td>\n<td>\u4fa1\u683c\u306e\u5b89\u3044\u6a5f\u7a2e<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>\u3010\u5b9f\u9a132\u3011\u9078\u629e\u80a2\uff08\u304a\u3068\u308a\uff09\u3092\u5165\u308c\u305f3\u7a2e\u985e\u306e\u9078\u629e<\/h3>\n<p>\u5b9f\u9a132\u3067\u306f\u3001\u5b9f\u9a131\u306b[\u304a\u3068\u308a=C\u6a5f\u7a2e]\u3092\u8ffd\u52a0\u3059\u308b\u3002C\u6a5f\u7a2e\u3092\u5165\u308c\u308b\u3053\u3068\u3067\u3001A\u6a5f\u7a2e\u306f\u4fa1\u683c\u3082\u5bb9\u91cf\u3082\u512a\u308c\u3066\u3044\u308b\u3001B\u6a5f\u7a2e\u306f\u4fa1\u683c\u306f\u512a\u308c\u3066\u3044\u308b\u304c\u5bb9\u91cf\u306f\u5c11\u306a\u3044\u3068\u3044\u3046\u5224\u65ad\u304c\u4ed8\u304d\u3084\u3059\u3044\u3002<\/p>\n<p>\u304a\u3068\u308a\u3092\u8ffd\u52a0\u3057\u305f\u3053\u3068\u3067\u300c\u4f3c\u3066\u3044\u308b\u6027\u80fd\u3092\u6301\u3064A\u3068C\u3092\u6bd4\u3079\u3066\u512a\u308c\u305fA\u6a5f\u7a2e\u3092\u9078\u3076\u300d\u3068\u3044\u3046\u601d\u8003\u306b\u5909\u5316\u3059\u308b\u3002<\/p>\n<div id=\"attachment_13984\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-13984\" class=\"size-full wp-image-13984\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/01\/decoy1_3.jpg\" alt=\"\" width=\"800\" height=\"400\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/01\/decoy1_3.jpg 800w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/01\/decoy1_3-300x150.jpg 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/01\/decoy1_3-768x384.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><p id=\"caption-attachment-13984\" class=\"wp-caption-text\">C\u6a5f\u7a2e\u3068\u6bd4\u3079\u3001A\u3092\u9078\u3076\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u306a\u308b<\/p><\/div>\n<h4>3\u7a2e\u985e\u306e\u97f3\u697d\u30d7\u30ec\u30a4\u30e4\u30fc\u306e\u6bd4\u8f03\u8868<\/h4>\n<table style=\"height: 160px;\" border=\"1\" width=\"618\" cellspacing=\"0\" cellpadding=\"5\">\n<tbody>\n<tr>\n<th style=\"width: 15%;\"><\/th>\n<th>A\u6a5f\u7a2e<br \/>\n\uff08\u58f2\u308a\u305f\u3044\u88fd\u54c1\uff09<\/th>\n<th>B\u6a5f\u7a2e<br \/>\n\uff08A\u306e\u30e9\u30a4\u30d0\u30eb\u88fd\u54c1\uff09<\/th>\n<th>C\u6a5f\u7a2e<br \/>\n\uff08A\u3092\u9078\u629e\u3055\u305b\u308b\u305f\u3081\u306e\u304a\u3068\u308a\uff09<\/th>\n<\/tr>\n<tr>\n<th>\u4fa1\u683c<\/th>\n<td>4\u4e07\u5186<\/td>\n<td>3\u4e07\u5186<\/td>\n<td>4\u4e07\u5186<\/td>\n<\/tr>\n<tr>\n<th>\u5bb9\u91cf<\/th>\n<td>30GB<\/td>\n<td>20GB<\/td>\n<td>25GB<\/td>\n<\/tr>\n<tr>\n<th>\u5927\u304d\u3055<\/th>\n<td>\u696d\u754c\u6700\u5c0f<\/td>\n<td>A\u6a5f\u7a2e\u3088\u308a\u3082\u5927\u304d\u3044<\/td>\n<td>A\u6a5f\u7a2e\u3068\u4e00\u7dd2\uff08\u696d\u754c\u6700\u5c0f\uff09<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>\u304a\u3068\u308a\u52b9\u679c\u304c\u8a3c\u660e\u3055\u308c\u305f\u30a8\u30b3\u30ce\u30df\u30b9\u30c8\u8a8c\u306e\u5b9f\u9a13<\/h2>\n<p>\u5b66\u751f\u306e\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306e\u6240\u6709\u7387\u304c\u5c11\u306a\u30442009\u5e74\u306b\u3001\u30de\u30b5\u30c1\u30e5\u30fc\u30bb\u30c3\u30c4\u5de5\u79d1\u5927\u5b66<ruby>Dan Ariely<rt>\u30c0\u30f3\u30fb\u30a2\u30ea\u30a8\u30ea\u30fc<\/rt><\/ruby>\u535a\u58eb\u306f\u3001\u96d1\u8a8c\u306e\u5951\u7d04\u65b9\u6cd5\u3068\u3057\u3066\u3001[Web\u95b2\u89a7\u306e\u307f]\u30fb[\u7d19\u5a92\u4f53\u306e\u307f]\u306e2\u3064\u304b\u3089\u306e\u9078\u629e\u3068\u3001[Web\u95b2\u89a7\u306e\u307f]\u30fb[\u7d19\u5a92\u4f53\u306e\u307f]\u30fb[Web\u95b2\u89a7\u3068\u7d19\u5a92\u4f53\u306e\u30bb\u30c3\u30c8]\u306e3\u3064\u306e\u9078\u629e\u80a2\u3092\u7528\u610f\u3057\u3001\u5b66\u751f\u306b\u3069\u306e\u5951\u7d04\u306b\u4e00\u756a\u9b45\u529b\u3092\u611f\u3058\u308b\u304b\u3092\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u5b9f\u9a13\u3092\u884c\u3063\u305f\u3002<\/p>\n<h3>\u304a\u3068\u308a\u3092\u5229\u7528\u3057\u306a\u3044\u5b9f\u9a13\u3000[2\u3064\u304b\u3089\u306e\u9078\u629e]<\/h3>\n<table border=\"1\" cellspacing=\"0\" cellpadding=\"5\">\n<tbody>\n<tr>\n<th style=\"width: 50%;\">Web\u95b2\u89a7\u306e\u307f<\/th>\n<th style=\"width: 50%;\">\u7d19\u5a92\u4f53\u306e\u307f<\/th>\n<\/tr>\n<tr>\n<td>Web\u30b5\u30a4\u30c8\u306e1\u5e74\u9593\u306e\u5b9a\u671f\u8cfc\u8aad<small>\uff081997\u5e74\u4ee5\u964d\u306b\u63b2\u8f09\u3055\u308c\u305f\u5168\u8a18\u4e8b\u304c\u95b2\u89a7\u3067\u304d\u308b\uff09<\/small><\/td>\n<td>\u7d19\u5a92\u4f53\u306e1\u5e74\u9593\u306e\u5b9a\u671f\u8cfc\u8aad<\/td>\n<\/tr>\n<tr>\n<td>\uff0459\uff08\u7d046,608 \u5186\u00a0<small><small>1\u30c9\u30eb\uff1d112\u5186<\/small><\/small><small>\uff09<\/small><\/td>\n<td>\uff04125\uff08\u7d0414,000 \u5186\u00a0<small><small>1\u30c9\u30eb\uff1d112\u5186<\/small><\/small><small>\uff09<\/small><\/td>\n<\/tr>\n<tr>\n<td>32%<\/td>\n<td>68%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u30b9\u30de\u30db\u3084\u30d1\u30bd\u30b3\u30f3\u3092\u6301\u3063\u3066\u3044\u308b\u5b66\u751f\u304c\u5c11\u306a\u304b\u3063\u305f\u6642\u4ee3\u306a\u306e\u3067\u3001\u610f\u601d\u6c7a\u5b9a\u306e\u30dd\u30a4\u30f3\u30c8\u306f\u4e00\u9577\u4e00\u77ed\u3068\u306a\u308a\u3001\u5b9f\u9a132\u306e\u7d50\u679c\u306f\u300cWeb\u95b2\u89a7\u306e\u307f\u300d\u3092\u9078\u629e\u3057\u305f\u5b66\u751f\u304c68%\u300c\u7d19\u5a92\u4f53\u306e\u307f\u300d\u3092\u9078\u629e\u3057\u305f\u5b66\u751f\u304c32%\u3068\u306a\u3063\u305f\u304c\u3001\u304a\u3068\u308a\u304c\u306a\u3044\u3068\u3001\u300cWeb\u95b2\u89a7\u306e\u307f\u300d\u3092\u9078\u629e\u3059\u308b\u5b66\u751f\u304c\u591a\u3044\u7d50\u679c\u306b\u306a\u3063\u305f\u3002<\/p>\n<h3>\u304a\u3068\u308a\u3092\u5229\u7528\u3057\u305f\u5b9f\u9a13\u3000[3\u3064\u304b\u3089\u306e\u9078\u629e]<\/h3>\n<table border=\"1\" cellspacing=\"0\" cellpadding=\"5\">\n<tbody>\n<tr>\n<th style=\"width: 33.3%;\">Web\u95b2\u89a7\u306e\u307f<\/th>\n<th style=\"width: 33.3%;\">\u7d19\u5a92\u4f53\u306e\u307f<\/th>\n<th style=\"width: 33.3%;\">Web\u95b2\u89a7\uff0b\u7d19\u5a92\u4f53<\/th>\n<\/tr>\n<tr>\n<td>Web\u30b5\u30a4\u30c8\u306e1\u5e74\u9593\u306e\u5b9a\u671f\u8cfc\u8aad<small>\uff081997\u5e74\u4ee5\u964d\u306b\u63b2\u8f09\u3055\u308c\u305f\u5168\u8a18\u4e8b\u304c\u95b2\u89a7\u3067\u304d\u308b\uff09<\/small><\/td>\n<td>\u7d19\u5a92\u4f53\u306e1\u5e74\u9593\u306e\u5b9a\u671f\u8cfc\u8aad<\/td>\n<td>Web\u30b5\u30a4\u30c8\u3068\u7d19\u5a92\u4f53\u306e1\u5e74\u9593\u306e\u5b9a\u671f\u8cfc\u8aad<br \/>\n<small>\uff08Web\u30b5\u30a4\u30c8\u3067\u306f1997\u5e74\u4ee5\u964d\u306b\u63b2\u8f09\u3055\u308c\u305f\u5168\u8a18\u4e8b\u304c\u95b2\u89a7\u3067\u304d\u308b\uff09<\/small><\/td>\n<\/tr>\n<tr>\n<td>\uff0459\uff08\u7d046,608 \u5186\u00a0<small><small>1\u30c9\u30eb\uff1d112\u5186<\/small><\/small><small>\uff09<\/small><\/td>\n<td>\uff04125\uff08\u7d0414,000 \u5186\u00a0<small><small>1\u30c9\u30eb\uff1d112\u5186<\/small><\/small><small>\uff09<\/small><\/td>\n<td>\uff04125\uff08\u7d0414,000 \u5186\u00a0<small><small>1\u30c9\u30eb\uff1d112\u5186<\/small><\/small><small>\uff09<\/small><\/td>\n<\/tr>\n<tr>\n<td>16\uff05<\/td>\n<td>0\uff05<\/td>\n<td>84\uff05<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u88ab\u9a13\u8005\u306e\u5b66\u751f\u306e\u3046\u306116\uff05\u306f[Web\u95b2\u89a7\u306e\u307f]\u3092\u9078\u629e\u3057\u3001\u6b8b\u308a\u306e84\uff05\u306f[Web\u95b2\u89a7+\u7d19\u5a92\u4f53]\u3092\u9078\u629e\u3057\u305f\u3002[\u7d19\u5a92\u4f53\u306e\u307f]\u3092\u9078\u629e\u3057\u305f\u5b66\u751f\u306f\u3044\u306a\u304b\u3063\u305f\u3002<\/p>\n<p>\u3064\u307e\u308a\u30012\u3064\u306e\u5b9f\u9a13\u3092\u884c\u3063\u305f\u7d50\u679c\u304b\u3089\u3001\u304a\u3068\u308a\u3092\u7528\u610f\u3059\u308b\u3053\u3068\u3067\u5b66\u751f\u304c\u9078\u629e\u3059\u308b\u78ba\u7387\u3092\u64cd\u4f5c\u3057\u3001\u58f2\u4e0a\u3092\u4f38\u3070\u305b\u308b\u3053\u3068\u304c\u8a3c\u660e\u3055\u308c\u305f\u3002\u304a\u3068\u308a\u3092\u7528\u610f\u3059\u308b\u3060\u3051\u306716%\u3082\uff08\u88ab\u9a13\u8005\u306e\u5b66\u751f\u304c100\u540d\u306e\u5834\u5408\u30011,056\u30c9\u30eb\uff09\u58f2\u308a\u4e0a\u3052\u304c\u4f38\u3070\u305b\u308b\u3002<\/p>\n<h4>\u304a\u3068\u308a\u3092\u5229\u7528\u3057\u305f\u7d50\u679c<\/h4>\n<div class=\"rounded-corners-box\">\n<p><strong>\u304a\u3068\u308a\u304c\u3042\u308b\u5834\u5408\uff1a<\/strong>\uff0859$\u00d716\u540d\uff09\uff0b\uff08125$\u00d784\u540d\uff09\uff1d11,444\u30c9\u30eb<\/p>\n<p><strong>\u304a\u3068\u308a\u304c\u306a\u3044\u5834\u5408\uff1a<\/strong>\uff0859$\u00d732\u540d\uff09\uff0b\uff08125$\u00d768\u540d\uff09\uff1d10,388\u30c9\u30eb\u3000<strong>\u5dee\u5206\uff1a<\/strong>1,056\u30c9\u30eb<\/p>\n<\/div>\n<div id=\"attachment_13988\" style=\"width: 210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-13988\" class=\"wp-image-13988 size-medium\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/01\/pasted-image-0-200x300.png\" alt=\"\" width=\"200\" height=\"300\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/01\/pasted-image-0-200x300.png 200w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/01\/pasted-image-0-768x1152.png 768w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/01\/pasted-image-0-683x1024.png 683w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/01\/pasted-image-0.png 800w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><p id=\"caption-attachment-13988\" class=\"wp-caption-text\">\u5f15\u7528\uff1bwikipedia<br \/>\u304a\u3068\u308a\u52b9\u679c\u3092\u8a3c\u660e\u3057\u305f<br \/><a href=\"https:\/\/ja.wikipedia.org\/wiki\/%E3%83%80%E3%83%B3%E3%83%BB%E3%82%A2%E3%83%AA%E3%82%A8%E3%83%AA%E3%83%BC#\/media\/File:Dan_Ariely_-_PopTech_2010_-_Camden,_Maine.jpg\">\u30c0\u30f3\u30fb\u30a2\u30ea\u30a8\u30ea\u30fc\u535a\u58eb<\/a><\/p><\/div>\n<h2>\u304a\u3068\u308a\u52b9\u679c\u306f\u30c0\u30fc\u30af\u30d1\u30bf\u30fc\u30f3\u306b\u6ce8\u610f<\/h2>\n<p>\u30e6\u30fc\u30b6\u30fc\u306b\u306f\u3001\u640d\u3092\u3057\u305f\u304f\u306a\u3044\u3068\u3044\u3046\u5fc3\u7406\u304c\u3042\u308b\u3002\u304a\u3068\u308a\u52b9\u679c\u3092\u4f7f\u7528\u3057\u3066\u58f2\u4e0a\u3052\u304c\u4e0a\u304c\u3063\u305f\u3068\u3057\u3066\u3082\u3001\u7121\u7406\u306b\u51fa\u8cbb\u3055\u305b\u308b\u3068\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3057\u3066\u306e\u5370\u8c61\u304c\u60aa\u304f\u306a\u308b\u3002\u304a\u3068\u308a\u52b9\u679c\u306f\u30c0\u30fc\u30af\u30d1\u30bf\u30fc\u30f3\u3092\u751f\u307f\u51fa\u3057\u304b\u306d\u306a\u3044\u5fc3\u7406\u306e\u305f\u3081\u6ce8\u610f\u304c\u5fc5\u8981\u3060\u3002\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u6642\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u6700\u9069\u306a\u4fa1\u5024\u3068\u4fa1\u683c\u3092\u63d0\u4f9b\u3067\u304d\u308b\u3088\u3046\u8a2d\u8a08\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3060\u3002<\/p>\n<h2>\u95a2\u9023\u7528\u8a9e<\/h2>\n<ul>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/anchoringeffect\/\">\u30a2\u30f3\u30ab\u30ea\u30f3\u30b0<\/a><\/li>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/mental-model\/\">\u30e1\u30f3\u30bf\u30eb\u30e2\u30c7\u30eb<\/a><\/li>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/dark-pattern\/\">\u30c0\u30fc\u30af\u30d1\u30bf\u30fc\u30f3<\/a><\/li>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/cognitive-bias\/\">\u8a8d\u77e5\u30d0\u30a4\u30a2\u30b9<\/a><\/li>\n<\/ul>\n<h2>\u53c2\u8003\u6587\u732e<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.economist.com\/democracy-in-america\/2009\/05\/22\/the-importance-of-irrelevant-alternatives\">(2009),The importance of irrelevant alternatives<\/a><\/li>\n<li><a href=\"https:\/\/www.quora.com\/What-are-some-of-the-best-ways-the-decoy-effect-or-asymmetric-dominance-has-been-applied-in-marketing\">(2015),What are some of the best ways the decoy effect, or asymmetric dominance, has been applied in marketing?<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u4ed6\u3088\u308a\u52a3\u3063\u305f\u9078\u629e\u80a2\uff08\u304a\u3068\u308a\uff09\u3092\u63d0\u793a\u3057\u3001\u610f\u601d\u6c7a\u5b9a\u3092\u5909\u5316\u3055\u305b\u308b\u5fc3\u7406\u52b9\u679c<\/p>\n","protected":false},"author":5,"featured_media":13984,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"English":"Decoy 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