{"id":14277,"date":"2019-02-08T08:20:54","date_gmt":"2019-02-07T23:20:54","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?post_type=glossary&#038;p=14277"},"modified":"2020-06-11T12:33:39","modified_gmt":"2020-06-11T03:33:39","slug":"demographic","status":"publish","type":"glossary","link":"https:\/\/uxdaystokyo.com\/articles\/glossary\/demographic\/","title":{"rendered":"\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af"},"content":{"rendered":"<p>demographic\uff08\u4eba\u53e3\u7d71\u8a08\u5b66\u306e\u3001\u4eba\u53e3\u52d5\u52e2\u306e\uff09\u3068\u3044\u3046\u82f1\u5358\u8a9e\u306e\u610f\u5473\u3069\u304a\u308a\u3001<b>\u4eba\u53e3\u7d71\u8a08\u306b\u95a2\u3059\u308b\u5c5e\u6027<\/b>\u3092\u793a\u3059\u3002\u4e00\u822c\u7684\u306b\u306f\u5e74\u9f62\u3001\u6027\u5225\u3001\u4e16\u5e2f\u898f\u6a21\u3001\u5bb6\u65cf\u306e\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u3001\u6240\u5f97\u3001\u8077\u696d\u3001\u5b66\u6b74\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u308b\u3002<\/p>\n<p>\u300c\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u7279\u6027\u300d\u3084\u300c\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u5909\u6570\u300d\u3001\u300c\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u74b0\u5883\u300d\u3001\u300c\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u5206\u6790\u300d\u3001\u300c\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30c7\u30fc\u30bf\u300d\u306e\u3088\u3046\u306b\u540d\u8a5e\u3068\u7d44\u307f\u5408\u308f\u305b\u3066\u5229\u7528\u3055\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u3002<\/p>\n<h2>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u63a1\u7528<\/h2>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7acb\u3066\u308b\u305f\u3081\u306b\u306f\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306e\u7406\u89e3\u3084\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u9078\u5b9a\u304c\u5fc5\u8981\u3067\u3042\u308b\u3002\u305d\u306e\u969b\u306b\u4f7f\u7528\u3059\u308b\u60c5\u5831\u306b\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u304c\u3042\u308b\u3002\u4f8b\u3048\u3070\u3001\u5b50\u4f9b\u5411\u3051\u5546\u54c1\u3092\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3059\u308b\u6642\u306b\u3001<b>\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30c7\u30fc\u30bf<\/b>\u3092\u5229\u7528\u3057\u3066\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u9078\u5b9a\u3059\u308b\u3002<\/p>\n<div id=\"attachment_14418\" style=\"width: 968px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-14418\" class=\"wp-image-14418 size-full\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/02\/demographic.png\" alt=\"\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30c7\u30fc\u30bf\u306e\u6d3b\u7528\u4f8b\" width=\"958\" height=\"648\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/02\/demographic.png 958w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/02\/demographic-300x203.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/02\/demographic-768x519.png 768w\" sizes=\"auto, (max-width: 958px) 100vw, 958px\" \/><p id=\"caption-attachment-14418\" class=\"wp-caption-text\">\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30c7\u30fc\u30bf\u306e\u6d3b\u7528\u4f8b<\/p><\/div>\n<p>\u5b50\u4f9b\u5411\u3051\u5546\u54c1\u306a\u306e\u3067\u3001\u72ec\u8eab\u7537\u6027\u3088\u308a\u3082\u5b50\u4f9b\u306e\u3044\u308b\u5973\u6027\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5e83\u544a\u3092\u914d\u4fe1\u3057\u305f\u65b9\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u6210\u529f\u3057\u3084\u3059\u3044\u3002\u3053\u306e\u3088\u3046\u306b\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u9078\u5b9a\u30fb\u5e02\u5834\u306e\u7d30\u5206\u5316\u3084\u696d\u754c\u5916\u306e\u52d5\u5411\u628a\u63e1\u306b\u3082\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u306f\u63a1\u7528\u3055\u308c\u308b\u3002<\/p>\n<h3>\u5e02\u5834\u306e\u7d30\u5206\u5316\u3067\u306e\u5229\u7528<\/h3>\n<p>\u73fe\u4ee3\u3067\u306f1\u3064\u306e\u88fd\u54c1\u3092\u5168\u3066\u306e\u8cfc\u8cb7\u8005\u3092\u5bfe\u8c61\u306b\u3057\u3066\u3001\u5927\u91cf\u751f\u7523\u3001\u5927\u91cf\u6d41\u901a\u3001\u5927\u91cf\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3059\u308b\u30de\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u96e3\u3057\u304f\u306a\u3063\u3066\u3044\u308b\u3002\u305d\u3053\u3067\u3001\u9867\u5ba2\u30cb\u30fc\u30ba\u3092\u30b0\u30eb\u30fc\u30d7\u5316\u3057\u3001\u5e02\u5834\u3092\u7d30\u5206\u5316\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u304c\u751f\u307e\u308c\u305f\u3002\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u306f\u5e02\u5834\u306e\u7d30\u5206\u5316\u306b\u3082\u5f79\u7acb\u3064\u3002<\/p>\n<p>\u5e02\u5834\u7d30\u5206\u5316\u306b\u7528\u3044\u3089\u308c\u308b\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5909\u6570\uff08\u203b\uff09\u306f\u3001<b>\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u5909\u6570<\/b>\u306e\u4e00\u3064\u3067\u3042\u308b\u3002\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u5909\u6570\u306b\u306f\u4e0b\u306e\u56f3\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308a\u3001\u300c\u5e74\u9f62\uff1d20\u301c34\u6b73\u306e\u30b0\u30eb\u30fc\u30d7\u300d\u3084\u300c\u4e16\u5e2f\u898f\u6a21\uff1d1\u301c2\u4eba\u306e\u30b0\u30eb\u30fc\u30d7\u300d\u306e\u3088\u3046\u306a\u7d30\u5206\u5316\u306b\u4f7f\u308f\u308c\u308b\u3002<\/p>\n<table>\n<tbody>\n<tr>\n<th width=\"20%\">\u5e74\u9f62<\/th>\n<td>6\u6b73\u672a\u6e80\u30016\u301c11\u6b73\u300112\u301c19\u6b73\u300120\u301c34\u6b73\u300135\u301c49\u6b73\u300150\u301c64\u6b73\u300165\u6b73\u4ee5\u4e0a<\/td>\n<\/tr>\n<tr>\n<th width=\"20%\">\u4e16\u5e2f\u898f\u6a21<\/th>\n<td>1\u301c2\u4eba \u30013\u301c4\u4eba\u30015\u4eba\u4ee5\u4e0a<\/td>\n<\/tr>\n<tr>\n<th width=\"20%\">\u6027\u5225<\/th>\n<td>\u7537\u6027\u3001 \u5973\u6027<\/td>\n<\/tr>\n<tr>\n<th width=\"20%\">\u5bb6\u65cf<\/th>\n<td>\u72ec\u8eab\uff08\u5a5a\u59fb\u6b74\u306a\u3057\uff09\u3001\u72ec\u8eab\uff08\u6b7b\u5225\uff09\u3001\u72ec\u8eab\uff08\u96e2\u5225\uff09\u3001\u65e2\u5a5a\u3067\u5b50\u4f9b\u306a\u3057\u3001 \u65e2\u5a5a\u3067\u672b\u5b50\u304c6\u6b73\u672a\u6e80\u3001\u65e2\u5a5a\u3067\u672b\u5b50\u304c6\u6b73\u4ee5\u4e0a18\u6b73\u672a\u6e80\u3001\u65e2\u5a5a\u3067\u672b\u5b50\u304c18\u6b73\u4ee5\u4e0a\u3001\u6b7b\u5225\u3001\u96e2\u5225<\/td>\n<\/tr>\n<tr>\n<th width=\"20%\">\u6240\u5f97<\/th>\n<td>100\u4e07\u5186\u672a\u6e80\u3001100\u4e07\u5186\u4ee5\u4e0a300\u4e07\u5186\u672a\u6e80\u3001300\u4e07\u5186\u4ee5\u4e0a600\u4e07\u5186\u672a\u6e80\u3001600\u4e07\u5186\u4ee5\u4e0a1,000\u4e07\u5186\u672a\u6e80\u30011000\u4e07\u5186\u4ee5\u4e0a1500\u4e07\u5186\u672a\u6e80\u30011500\u4e07\u5186\u4ee5\u4e0a<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u6210\u529f\u4f8b\u3068\u3057\u3066\u3001\u7c73\u56fd\u30bc\u30cd\u30e9\u30eb\u30fb\u30e2\u30fc\u30bf\u30fc\u30ba\u793e\uff08GM\uff09\u306e\u6226\u7565\u304c\u6319\u3052\u3089\u308c\u308b\u3002<br \/>\n1920\u5e74\u4ee3\u306e\u30a2\u30e1\u30ea\u30ab\u3067\u306f\u3001\u4f4e\u4fa1\u683c\u3067\u753b\u4e00\u7684\u306aT\u578b\u30d5\u30a9\u30fc\u30c9\u304c\u81ea\u52d5\u8eca\u5e02\u5834\u3092\u5e2d\u5dfb\u3057\u3066\u3044\u305f\u3002\u3057\u304b\u3057\u3001GM\u306f\u300c\u81ea\u52d5\u8eca\u306e\u666e\u53ca\u304c\u7d42\u308f\u308b\u3068\u3001\u6240\u5f97\u306e\u968e\u5c64\u3054\u3068\u306b\u55dc\u597d\u304c\u751f\u307e\u308c\u59cb\u3081\u308b\u300d\u3068\u4e88\u6e2c\u3057\u3001\u6240\u5f97\u6c34\u6e96\u3054\u3068\u306b\u5e02\u5834\u3092\u300c\u4e00\u822c\u300d\u300c\u4e2d\u6d41\u306e\u4e0b\u300d\u300c\u4e2d\u6d41\u306e\u4e0a\u300d\u300c\u4e0a\u6d41\u300d\u306b\u5206\u3051\u3001\u30d5\u30eb\u30e9\u30a4\u30f3\u306b\u3088\u308b\u591a\u54c1\u7a2e\u5927\u91cf\u751f\u7523\u306e\u4f53\u5236\u3092\u69cb\u7bc9\u3057\u3066\u3001\u5e02\u5834\u306e\u7d30\u5206\u5316\u3092\u5b9f\u8df5\u3057\u3066\u3044\u3063\u305f\u3002\u305d\u306e\u7d50\u679c\u3001GM\u306f\u5404\u968e\u5c64\u306e\u7570\u306a\u308b\u9867\u5ba2\u30cb\u30fc\u30ba\u3092\u63b4\u3080\u3053\u3068\u306b\u6210\u529f\u3057\u3066\u3001\u8ca9\u58f2\u53f0\u6570\u3092\u4f38\u3070\u3057\u30d5\u30a9\u30fc\u30c9\u306e\u30b7\u30a7\u30a2\u3092\u596a\u3063\u3066\u3044\u3063\u305f\u3002<\/p>\n<p><span style=\"font-weight: 200;\">\u203b\u73fe\u4ee3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7b2c\u4e00\u4eba\u8005\u3067\u3042\u308bPhilip Kotler\uff08\u30d5\u30a3\u30ea\u30c3\u30d7\u30fb\u30b3\u30c8\u30e9\u30fc\uff09\u6c0f\u306f\u3001\u300c\u5730\u7406\u7684\u5909\u6570\uff08\u5730\u57df\u3001\u6c17\u5019\u306a\u3069\uff09\u300d\u300c\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u5909\u6570\u300d\u300c\u30b5\u30a4\u30b3\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u5909\u6570\u300d\u300c\u884c\u52d5\u30fb\u614b\u5ea6\u5909\u6570\uff08\u4f7f\u7528\u983b\u5ea6\u3001\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306a\u3069\uff09\u300d\u306e4\u3064\u306e\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5909\u6570\u3092\u3042\u3052\u3066\u3044\u308b\u3002<\/span><\/p>\n<h3>\u696d\u754c\u5916\u306e\u52d5\u5411\u3092\u628a\u63e1\u3059\u308b\u305f\u3081\u306e\u5229\u7528<\/h3>\n<p>\u54c1\u8cea\u306e\u826f\u3044\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u4f5c\u308a\u3042\u3052\u308b\u3060\u3051\u3067\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u6210\u529f\u3057\u306a\u3044\u3002\u305d\u308c\u306f\u3001\u500b\u4eba\u3084\u7279\u5b9a\u306e\u4f01\u696d\u3067\u306f\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3067\u304d\u306a\u3044\u8981\u56e0\u3067\u5e02\u5834\u306b\u5909\u5316\u304c\u8d77\u3053\u308b\u3053\u3068\u304c\u3042\u308b\u305f\u3081\u3060\u3002<\/p>\n<h4>\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af 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href=\"https:\/\/www.mattel.com\/ja-jp\">\u30de\u30c6\u30eb<\/a>\u3084<a 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href=\"https:\/\/www.amazon.co.jp\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30b3\u30c8\u30e9\u30fc&amp;\u30b1\u30e9\u30fc\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u57fa\u672c\u7de8 \u7b2c3\u7248<\/a><\/li>\n<li><a href=\"https:\/\/www.amazon.co.jp\/%E3%81%93%E3%81%AE1%E5%86%8A%E3%81%A7%E3%81%99%E3%81%B9%E3%81%A6%E3%82%8F%E3%81%8B%E3%82%8B-%E6%96%B0%E7%89%88-%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%AE%E5%9F%BA%E6%9C%AC-%E5%AE%89%E5%8E%9F-%E6%99%BA%E6%A8%B9\/dp\/4534056095\/ref=pd_lpo_sbs_14_t_0?_encoding=UTF8&amp;psc=1&amp;refRID=YRRGEYQBC6D7NV7XR1VD\" target=\"_blank\" rel=\"noopener noreferrer\">\u3053\u306e1\u518a\u3067\u3059\u3079\u3066\u308f\u304b\u308b \u65b0\u7248 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u672c<\/a><\/li>\n<li><a href=\"https:\/\/mba.globis.ac.jp\/about_mba\/glossary\/detail-12216.html\" target=\"_blank\" rel=\"noopener 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