{"id":14718,"date":"2019-02-27T10:00:52","date_gmt":"2019-02-27T01:00:52","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?post_type=glossary&#038;p=14718"},"modified":"2020-08-21T13:48:58","modified_gmt":"2020-08-21T04:48:58","slug":"vanity-metrics","status":"publish","type":"glossary","link":"https:\/\/uxdaystokyo.com\/articles\/glossary\/vanity-metrics\/","title":{"rendered":"\u30d0\u30cb\u30c6\u30a3\u30e1\u30c8\u30ea\u30af\u30b9"},"content":{"rendered":"<p>\u8a08\u6e2c\u3057\u305f\u7d50\u679c\u3001\u696d\u52d9\u306e\u6539\u5584\u306b\u7e4b\u3052\u3089\u308c\u306a\u3044\u6307\u6a19\u3092\u8868\u3059\u3002<strong>\u300c\u865a\u6804\u306e\u6307\u6a19\u300d<\/strong>\u3068\u3082\u3044\u3046\u3002\u5178\u578b\u7684\u306a\u30d0\u30cb\u30c6\u30a3\u30e1\u30c8\u30ea\u30af\u30b9\u3068\u3057\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u6570\u3084\u30d7\u30ec\u30d3\u30e5\u30fc\u6570\u304c\u3042\u3052\u3089\u308c\u308b\u3002<\/p>\n<p>\u30e6\u30fc\u30b6\u30fc\u6570\u306f\u30b5\u30fc\u30d3\u30b9\u304c\u7d99\u7d9a\u904b\u55b6\u3055\u308c\u3066\u3044\u308c\u3070\u3001\u53f3\u80a9\u4e0a\u304c\u308a\u306b\u5897\u3048\u308b\u306e\u304c\u5f53\u7136\u306a\u306e\u3067\u696d\u52d9\u306e\u6539\u5584\u65b9\u6cd5\u3092\u898b\u51fa\u3059\u306e\u306f\u96e3\u3057\u3044\u3002\u63d0\u4f9b\u3057\u3066\u3044\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u4e00\u6642\u7684\u306b\u8a71\u984c\u306b\u306a\u308a\u3001\u30d7\u30ec\u30d3\u30e5\u30fc\u6570\u304c\u5897\u52a0\u3057\u3066\u3082\u540c\u3058\u3088\u3046\u306a\u5897\u52a0\u306f\u518d\u73fe\u3067\u304d\u306a\u3044\u305f\u3081\u3001\u6b21\u306b\u53d6\u308b\u3079\u304d\u884c\u52d5\u304c\u5206\u304b\u3089\u306a\u3044\u3002<\/p>\n<p>KPI\u3092\u5b9a\u3081\u308b\u969b\u306b\u306f\u3001\u30d0\u30cb\u30c6\u30a3\u30e1\u30c8\u30ea\u30af\u30b9\u306b\u306a\u3089\u306a\u3044\u3088\u3046\u306b\u6ce8\u610f\u3059\u3079\u304d\u3067\u3042\u308b\u3002<\/p>\n<div id=\"attachment_19977\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/02\/vanity-metrics-example-1.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-19977\" class=\"wp-image-19977 size-large\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/02\/vanity-metrics-example-1-1024x447.png\" alt=\"\u30d0\u30cb\u30c6\u30a3\u30e1\u30c8\u30ea\u30af\u30b9\u3092\u7acb\u3066\u3066\u3082\u89e3\u6c7a\u7b56\u304c\u5206\u304b\u3089\u306a\u3044\" width=\"700\" height=\"306\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/02\/vanity-metrics-example-1-1024x447.png 1024w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/02\/vanity-metrics-example-1-300x131.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/02\/vanity-metrics-example-1-768x335.png 768w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/02\/vanity-metrics-example-1-1536x670.png 1536w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/02\/vanity-metrics-example-1.png 1664w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><p id=\"caption-attachment-19977\" class=\"wp-caption-text\">\u6b21\u306e\u884c\u52d5\u304c\u660e\u78ba\u306b\u308f\u304b\u3089\u306a\u3044\u6570\u5024\u306f\u3001\u30d0\u30cb\u30c6\u30a3\u30e1\u30c8\u30ea\u30af\u30b9\u3067\u3042\u308b\u3002<\/p><\/div>\n<h2>\u30d0\u30cb\u30c6\u30a3\u30e1\u30c8\u30ea\u30af\u30b9\u3092\u907f\u3051\u308b\u65b9\u6cd5<\/h2>\n<p>\u4f01\u696d\u306f\u30d0\u30cb\u30c6\u30a3\u30e1\u30c8\u30ea\u30af\u30b9\u306b\u8a98\u60d1\u3055\u308c\u304c\u3061\u3067\u3042\u308b\u3002\u6570\u5024\u304c\u5411\u4e0a\u3059\u308b\u3068\u3001\u81ea\u5206\u305f\u3061\u304c\u6210\u529f\u3057\u3066\u3044\u308b\u3088\u3046\u306a\u81ea\u5df1\u6e80\u8db3\u3092\u5473\u308f\u3048\u308b\u304c\u3001\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u81ea\u5df1\u6e80\u8db3\u306f\u4f55\u3082\u610f\u5473\u304c\u7121\u3044\u3002<\/p>\n<p>\u63b2\u3052\u3066\u3044\u308b\u6307\u6a19\u304c\u30d0\u30cb\u30c6\u30a3\u30e1\u30c8\u30ea\u30af\u30b9\u3067\u3042\u308b\u304b\u3001\u4ee5\u4e0b\u306e\u8cea\u554f\u3067\u5224\u65ad\u3057\u3088\u3046\u3002<\/p>\n<h3>1. \u6307\u6a19\u304b\u3089\u6b21\u306b\u53d6\u308b\u3079\u304d\u884c\u52d5\u304c\u660e\u78ba\u306b\u5206\u304b\u308b\u304b<\/h3>\n<p>\u6570\u5024\u304c\u5411\u4e0a\u3001\u3082\u3057\u304f\u306f\u4f4e\u4e0b\u3057\u305f\u5f8c\u306b\u3069\u306e\u3088\u3046\u306a\u884c\u52d5\u3092\u53d6\u308b\u3079\u304d\u304b\u3001\u5373\u5ea7\u306b\u7b54\u3048\u3089\u308c\u306a\u3051\u308c\u3070\u3001\u30d0\u30cb\u30c6\u30a3\u30e1\u30c8\u30ea\u30af\u30b9\u306e\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3002<\/p>\n<h3>2. \u6307\u6a19\u3092\u518d\u73fe\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u308b\u304b<\/h3>\n<p>\u7a81\u7136\u5897\u52a0\u3057\u305f\u6570\u5024\u306f\u30d0\u30cb\u30c6\u30a3\u30e1\u30c8\u30ea\u30af\u30b9\u306e\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3002\u6307\u6a19\u306e\u5897\u52a0\u3092\u518d\u73fe\u3067\u304d\u306a\u3044\u3088\u3046\u3067\u3042\u308c\u3070\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u529f\u304c\u904b\u4efb\u305b\u306b\u306a\u3063\u3066\u3044\u308b\u3002<\/p>\n<h3>3. \u6307\u6a19\u306f\u6642\u9593\u306e\u7d4c\u904e\u3068\u3068\u3082\u306b\u81ea\u7136\u3068\u5897\u52a0\u3057\u306a\u3044\u304b<\/h3>\n<p>\u30d7\u30ec\u30d3\u30e5\u30fc\u6570\u3084\u30e6\u30fc\u30b6\u30fc\u6570\u304c\u5178\u578b\u7684\u306a\u4f8b\u3067\u3042\u308b\u3002\u540c\u3058\u50be\u304d\u3067\u53f3\u80a9\u4e0a\u304c\u308a\u3092\u3057\u3066\u3044\u308b\u3088\u3046\u3067\u3042\u308c\u3070\u3001\u65e5\u9803\u306e\u52aa\u529b\u304c\u6307\u6a19\u306b\u8868\u308c\u3066\u3044\u306a\u3044\u3002<\/p>\n<h2>\u8a08\u6e2c\u3059\u3079\u304d\u306f\u201c\u6570\u201d\u3067\u306f\u306a\u304f\u201c\u7387\u201d<\/h2>\n<p>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306f\u3001\u30d0\u30cb\u30c6\u30a3\u30e1\u30c8\u30ea\u30af\u30b9\u306b\u9665\u308a\u3084\u3059\u3044\u5178\u578b\u7684\u306a\u6307\u6a19\u3067\u3042\u308b\u3002<\/p>\n<p>\u6709\u6599\u306e\u52d5\u753b\u914d\u4fe1\u30b5\u30fc\u30d3\u30b9\u3092\u904b\u55b6\u3057\u3066\u3044\u308b\u4f1a\u793e\u304c\u3001\u30b5\u30fc\u30d3\u30b9\u306b\u52a0\u5165\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u6570\u3092<strong>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\uff08\u4ee5\u4e0b\u3001CV\uff09<\/strong>\u3068\u3057\u3066\u6e2c\u3063\u3066\u3044\u305f\u3068\u3059\u308b\u3002\u4e00\u898b\u3001CV\u304c\u5897\u52a0\u3059\u308b\u3053\u3068\u3067\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u3092\u8a08\u6e2c\u3067\u304d\u3066\u3044\u308b\u3088\u3046\u306b\u898b\u3048\u308b\u3002<\/p>\n<p>\u3068\u3053\u308d\u304c\u3001\u591a\u5927\u306a\u5e83\u544a\u8cbb\u7528\u3084\u55b6\u696d\u306e\u4eba\u4ef6\u8cbb\u3092\u304b\u3051\u308c\u3070CV\u306f\u5897\u52a0\u3055\u305b\u3089\u308c\u308b\u3002\u30b5\u30fc\u30d3\u30b9\u81ea\u4f53\u306e\u9b45\u529b\u306f\u5411\u4e0a\u3057\u3066\u3044\u306a\u304f\u3066\u3082\u3001\u30d3\u30b8\u30cd\u30b9\u304c\u6210\u9577\u3057\u3066\u3044\u308b\u932f\u899a\u306b\u9665\u308b\u3002\u591a\u984d\u306e\u8cc7\u91d1\u3092\u4f7f\u3063\u3066CV\u3092\u4f38\u3070\u3057\u305f\u3068\u3057\u3066\u3082\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\uff08ROI\uff09\u304c\u6e1b\u5c11\u3057\u3066\u3044\u304d\u3001\u3044\u3064\u3057\u304bCV\u3092\u7372\u5f97\u3059\u308b\u305f\u3073\u306b\u8d64\u5b57\u3092\u751f\u307f\u51fa\u3059\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002<\/p>\n<h3>\u6570\u3092\u6307\u6a19\u306b\u3057\u305f\u5834\u5408<\/h3>\n<table>\n<tbody>\n<tr>\n<th width=\"20%\"><\/th>\n<th width=\"40%\">\u6539\u5584\u884c\u52d5\u306e\u5b9f\u65bd\u524d<\/th>\n<th width=\"40%\">\u6539\u5584\u884c\u52d5\u306e\u5b9f\u65bd\u5f8c<\/th>\n<\/tr>\n<tr>\n<th>CV\u6570<\/th>\n<td style=\"text-align: center;\">100\u30e6\u30fc\u30b6\u30fc<\/td>\n<td style=\"text-align: center;\">150\u30e6\u30fc\u30b6\u30fc<\/td>\n<\/tr>\n<tr>\n<th>\u95b2\u89a7\u8005\u306e\u6bcd\u6570<\/th>\n<td style=\"text-align: center;\">1,000\u30e6\u30fc\u30b6\u30fc<\/td>\n<td style=\"text-align: center;\">10,000\u30e6\u30fc\u30b6\u30fc<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>CV\u6570\u306f\u5897\u3048\u305f\u304c\u6bcd\u6570\u3082\u5897\u3048\u3066\u3044\u308b\u3002\u95b2\u89a7\u8005\u306e\u6bcd\u6570\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306e\u8cbb\u7528\u304c\u9ad8\u304f\u306a\u308a\u3001\u8d64\u5b57\u306b\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002<\/p>\n<p>\u672c\u6765\u3001\u8a08\u6e2c\u3059\u308b\u3079\u304d\u6307\u6a19\u306f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff08\u4ee5\u4e0b\u3001CVR\uff09\u3067\u3042\u308b\u3002CVR\u3092\u4e0a\u3052\u308b\u305f\u3081\u306b\u306f\u30b5\u30fc\u30d3\u30b9\u306e\u9b45\u529b\u3092\u5411\u4e0a\u3055\u305b\u305f\u308a\u3001\u52b9\u679c\u7684\u306a\u5e83\u544a\u3084\u55b6\u696d\u4f01\u753b\u3092\u7df4\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002CVR\u306e\u5411\u4e0a\u304c\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u3092\u8868\u3059\u3002<\/p>\n<h3>\u7387\u3092\u6307\u6a19\u306b\u3057\u305f\u5834\u5408<\/h3>\n<table>\n<tbody>\n<tr>\n<th width=\"20%\"><\/th>\n<th width=\"40%\">\u6539\u5584\u884c\u52d5\u306e\u5b9f\u65bd\u524d<\/th>\n<th width=\"40%\">\u6539\u5584\u884c\u52d5\u306e\u5b9f\u65bd\u5f8c<\/th>\n<\/tr>\n<tr>\n<th>CV\u6570<\/th>\n<td style=\"text-align: center;\">100\u30e6\u30fc\u30b6\u30fc<\/td>\n<td style=\"text-align: center;\">150\u30e6\u30fc\u30b6\u30fc<\/td>\n<\/tr>\n<tr>\n<th>\u95b2\u89a7\u8005\u306e\u6bcd\u6570<\/th>\n<td style=\"text-align: center;\">1,000\u30e6\u30fc\u30b6\u30fc<\/td>\n<td style=\"text-align: center;\">10,000\u30e6\u30fc\u30b6\u30fc<\/td>\n<\/tr>\n<tr>\n<th><strong>CV\u7387<\/strong><\/th>\n<td style=\"text-align: center;\"><strong>10%<\/strong><\/td>\n<td style=\"text-align: center;\"><strong>1.5%<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>CV\u6570\u3001\u95b2\u89a7\u8005\u306e\u6bcd\u6570\u306f\u5171\u306b\u5897\u3048\u3066\u3044\u308b\u304c\u3001CV\u7387\u3092\u8a08\u6e2c\u3059\u308b\u3068\u9069\u5207\u306b\u30d3\u30b8\u30cd\u30b9\u304c\u6210\u9577\u3057\u3066\u3044\u308b\u304b\u304c\u628a\u63e1\u3067\u304d\u308b\u3002\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u3067\u304d\u308b\u78ba\u7387\u304c\u4e0b\u304c\u3063\u3066\u304a\u308a\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u60aa\u3044\u96c6\u5ba2\u65b9\u6cd5\u3092\u63a1\u7528\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u5206\u304b\u308b\u3002<\/p>\n<h2>\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u306b\u306f\u30a2\u30af\u30b7\u30e7\u30ca\u30d6\u30eb\u30e1\u30c8\u30ea\u30af\u30b9\u304c\u5fc5\u8981<\/h2>\n<p>\u9069\u5207\u306a\u6307\u6a19\u3092\u8a08\u6e2c\u3059\u308c\u3070\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u3092\u6e2c\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u81ea\u5206\u305f\u3061\u306e\u696d\u52d9\u3092\u3069\u306e\u3088\u3046\u306b\u6539\u5584\u3059\u3079\u304d\u304b\u660e\u78ba\u306b\u306a\u308b\u3002\u9069\u5207\u306a\u6307\u6a19\u306e\u3053\u3068\u3092\u3001\u6b21\u306e\u884c\u52d5\u306b\u3064\u306a\u304c\u308b\u3068\u3044\u3046\u610f\u5473\u3067Actionable Metrics\uff08\u30a2\u30af\u30b7\u30e7\u30ca\u30d6\u30eb\u30e1\u30c8\u30ea\u30af\u30b9\uff09\u3068\u8a00\u3046\u3002<\/p>\n<p>\u6539\u5584\u6d3b\u52d5\u306e\u52b9\u679c\u3092\u6e2c\u308b\u305f\u3081\u306b\u3001\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u3079\u304d\u3067\u3042\u308b\u3002\u6307\u6a19\u304c\u30d0\u30cb\u30c6\u30a3\u30e1\u30c8\u30ea\u30af\u30b9\u3067\u3042\u308c\u3070\u3001\u53d6\u5f97\u3057\u305f\u30c7\u30fc\u30bf\u304c\u7121\u99c4\u306b\u306a\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u4eca\u307e\u3067\u306e\u696d\u52d9\u6d3b\u52d5\u3082\u518d\u73fe\u6027\u3092\u6301\u305f\u306a\u3044\u305f\u3081\u3001\u7121\u99c4\u306b\u7d42\u308f\u3063\u3066\u3057\u307e\u3046\u3002\u6307\u6a19\u3092\u63b2\u3052\u305f\u969b\u306f\u3001\u5fc5\u305a\u81ea\u554f\u3057\u3066\u30d0\u30cb\u30c6\u30a3\u30e1\u30c8\u30ea\u30af\u30b9\u3092\u8a2d\u5b9a\u3057\u306a\u3044\u3088\u3046\u5fc3\u304c\u3051\u308b\u3079\u304d\u3060\u3002<\/p>\n<h2>\u95a2\u9023\u7528\u8a9e<\/h2>\n<ul>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/actionable-metrics\/\">\u30a2\u30af\u30b7\u30e7\u30ca\u30d6\u30eb\u30e1\u30c8\u30ea\u30af\u30b9<\/a><\/li>\n<li>ROI<\/li>\n<li>SMART<\/li>\n<\/ul>\n<h2>\u53c2\u8003\u6587\u732e<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.tableau.com\/ja-jp\/learn\/articles\/vanity-metrics\">\u300c\u30d0\u30cb\u30c6\u30a3\u30e1\u30c8\u30ea\u30af\u30b9 (\u865a\u6804\u306e\u6307\u6a19) \u3092\u898b\u6975\u3081\u308b\u300d&lt;https:\/\/www.tableau.com\/ja-jp\/learn\/articles\/vanity-metrics&gt;(\u53c2\u71672019-01-16)<\/a><\/li>\n<li><a href=\"https:\/\/amzn.to\/2ThnFQ3\">\u30af\u30ed\u30fc\u30eb, \u30a2\u30ea\u30b9\u30c6\u30a2\u30fb\u30e8\u30b9\u30b3\u30d3\u30c3\u30c4, \u30d9\u30f3\u30b8\u30e3\u30df\u30f3\uff082015\uff09\u300eLEAN ANALYTICS\uff1a\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u306e\u305f\u3081\u306e\u30c7\u30fc\u30bf\u89e3\u6790\u3068\u6d3b\u7528\u6cd5\u300f\uff08\u89d2\u5f81\u5178\u30fb\u6797\u5343\u6676\u8a33\uff09 \u30aa\u30e9\u30a4\u30ea\u30fc\u30fb\u30b8\u30e3\u30d1\u30f3<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u30b5\u30fc\u30d3\u30b9\u6539\u5584\u306b\u3064\u306a\u304c\u3089\u306a\u3044\u6307\u6a19\u3001\u610f\u5473\u306e\u306a\u3044\u6307\u6a19<\/p>\n","protected":false},"author":34,"featured_media":19977,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"English":"vanity 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