{"id":14927,"date":"2019-06-02T22:00:31","date_gmt":"2019-06-02T13:00:31","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?post_type=glossary&#038;p=14927"},"modified":"2020-08-21T13:42:30","modified_gmt":"2020-08-21T04:42:30","slug":"actionable-metrics","status":"publish","type":"glossary","link":"https:\/\/uxdaystokyo.com\/articles\/glossary\/actionable-metrics\/","title":{"rendered":"\u30a2\u30af\u30b7\u30e7\u30ca\u30d6\u30eb\u30e1\u30c8\u30ea\u30af\u30b9"},"content":{"rendered":"<p>\u8a08\u6e2c\u3057\u305f\u7d50\u679c\u3001\u30d3\u30b8\u30cd\u30b9\u3092\u3069\u306e\u3088\u3046\u306b\u6539\u5584\u3059\u3079\u304d\u304b\u5224\u65ad\u3067\u304d\u308b\u6307\u6a19\u3092\u8868\u3059\u3002\u300c\u6b21\u306e\u884c\u52d5\u306b\u3064\u306a\u304c\u308b\u6307\u6a19\u300d\u3068\u3082\u3044\u3046\u3002\u30a2\u30af\u30b7\u30e7\u30ca\u30d6\u30eb\u30e1\u30c8\u30ea\u30af\u30b9\u306f\u660e\u78ba\u306a\u7b54\u3048\u3092\u5c0e\u304d\u51fa\u3057\u3066\u304f\u308c\u308b\u308f\u3051\u3067\u306f\u306a\u304f\u3001\u6539\u5584\u3059\u308b\u305f\u3081\u306e\u65b9\u5411\u6027\u3092\u793a\u3057\u3066\u304f\u308c\u308b\u5f79\u5272\u3092\u6301\u3064\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u300c\u4e00\u5b9a\u671f\u9593\u306b\u304a\u3051\u308b\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u7387\u300d\u3092\u6307\u6a19\u3068\u3057\u3066\u3001\u5404\u7a2eSNS\u3067\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u52b9\u679c\u3092\u8a08\u6e2c\u3059\u308b\u3002\u7d50\u679c\u3068\u3057\u3066Facebook\u3092\u7528\u3044\u305f\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u304c\u4e00\u756a\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u6570\u3092\u7372\u5f97\u3067\u304d\u305f\u306a\u3089\u3070\u3001\u305d\u306e\u5f8c\u306fFacebook\u3092\u6d3b\u7528\u3057\u305f\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u3092\u63a8\u9032\u3059\u308c\u3070\u826f\u3044\u3068\u5224\u65ad\u3067\u304d\u308b\u3002<\/p>\n<p>\u5a92\u4f53\u3068\u3057\u3066Facebook\u3067\u3042\u308b\u5834\u5408\u306b\u304a\u3044\u3066\u3082\u3001\u914d\u4fe1\u65b9\u6cd5\u30fb\u30c7\u30b6\u30a4\u30f3\u30fb\u5185\u5bb9\u30fb\u6642\u9593\u5e2f\u306b\u304a\u3044\u3066\u3082\u3044\u304f\u3064\u304b\u691c\u8a3c\u3059\u3079\u304d\u3067\u3042\u308b\u3002<br \/>\n\u305d\u306e\u4e0a\u3067\u518d\u5ea6\u300cFacobook\u306b\u304a\u3051\u308b\u4e00\u5b9a\u671f\u9593\u3067\u7372\u5f97\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u5272\u5408\u300d\u3092\u6307\u6a19\u3068\u3057\u3066\u3001\u914d\u4fe1\u3059\u308b\u5185\u5bb9\u3092\u6570\u30d1\u30bf\u30fc\u30f3\u7528\u610f\u3059\u308b\u3002\u5168\u3066\u306e\u30d1\u30bf\u30fc\u30f3\u3092\u5b9f\u65bd\u3057\u305f\u7d50\u679c\u3001\u3069\u306e\u65b9\u6cd5\u304c\u4e00\u756a\u6709\u52b9\u304b\u6bd4\u8f03\u3057\u3088\u3046\u3002<\/p>\n<p>KPI\u3092\u5b9a\u3081\u308b\u306b\u306f\u3001\u5358\u306a\u308b\u6570\u5b57\u3060\u3051\u306b\u56da\u308f\u308c\u305a\u306b\u3001\u3053\u306e\u69d8\u306a\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u3092\u6b63\u78ba\u306b\u53cd\u6620\u3057\u3066\u3044\u308b\u6307\u6a19\uff08=\u30a2\u30af\u30b7\u30e7\u30ca\u30d6\u30eb\u30e1\u30c8\u30ea\u30af\u30b9\uff09\u3092\u7528\u3044\u308b\u3079\u304d\u3067\u3042\u308b\u3002<\/p>\n<h2>\u91cd\u8981\u306a\u306e\u306f\u3001\u6b21\u306b\u53d6\u308b\u3079\u304d\u65bd\u7b56\u304c\u5206\u304b\u308b\u30c7\u30fc\u30bf<\/h2>\n<p>\u30e1\u30c8\u30ea\u30af\u30b9\u3092\u7528\u3044\u308b\u306e\u3067\u3042\u308c\u3070\u3001\u6b21\u306e\u6253\u3061\u624b\u304c\u660e\u78ba\u306b\u5206\u304b\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3042\u308b\u3002\u307e\u305f\u3001\u3044\u304f\u3089\u6570\u5024\u304c\u4f38\u3073\u3066\u3044\u3066\u3082\u3001\u30b3\u30b9\u30c8\u304c\u304b\u304b\u308a\u3059\u304e\u3066\u306f\u30d3\u30b8\u30cd\u30b9\u306e\u7dcf\u5408\u7684\u306a\u6210\u529f\u306b\u306f\u7e4b\u304c\u3089\u306a\u3044\u3002<\/p>\n<h3>\u6709\u6599\u52d5\u753b\u914d\u4fe1\u30b5\u30fc\u30d3\u30b9\u3092\u4f8b\u306b\u8003\u3048\u308b<\/h3>\n<p>\u6709\u6599\u52d5\u753b\u914d\u4fe1\u30b5\u30fc\u30d3\u30b9\u306e\u65b0\u898f\u52a0\u5165\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3067\u3001\u300c\u4e00\u5b9a\u671f\u9593\u3067\u30b5\u30fc\u30d3\u30b9\u306b\u767b\u9332\u3057\u3066\u304f\u308c\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u5272\u5408\u300d\u3068\u3044\u3046\u30e1\u30c8\u30ea\u30af\u30b9\u3092\u7528\u3044\u3066\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u306e\u52b9\u679c\u3092\u691c\u8a3c\u3057\u3066\u307f\u308b\u3002<\/p>\n<p>\u5229\u7528\u3059\u308bSNS\u306e\u5019\u88dc\u3068\u3057\u3066Twitter\u3001Facebook\u3001Instagram\u3092\u7528\u610f\u3057\u305f\u3002\u305d\u308c\u305e\u308c2\u9031\u9593\u3001SNS\u4e0a\u3067\u540c\u3058\u56de\u6570\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u5185\u5bb9\u304c\u8868\u793a\u3055\u308c\u305f\u5834\u5408\u306e\u6bd4\u8f03\u691c\u8a3c\u3057\u305f\u3068\u3053\u308d\u3001\u4ee5\u4e0b\u306e\u7d50\u679c\u304c\u5f97\u3089\u308c\u305f\u3068\u3059\u308b\u3002<\/p>\n<h3>\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306b\u5229\u7528\u3057\u305fSNS\u306e\u6bd4\u8f03<\/h3>\n<table>\n<tbody>\n<tr>\n<th><\/th>\n<th style=\"text-align: center; width: 20%;\">Twitter<\/th>\n<th style=\"text-align: center; width: 20%;\">Facebook<\/th>\n<th style=\"text-align: center; width: 20%;\">Instagram<\/th>\n<\/tr>\n<tr>\n<th>\u95b2\u89a7\uff08PV\uff09\u6570<\/th>\n<td style=\"text-align: center;\">1,000<\/td>\n<td style=\"text-align: center;\">600<\/td>\n<td style=\"text-align: center;\">1,000<\/td>\n<\/tr>\n<tr>\n<th>\u30b5\u30fc\u30d3\u30b9\u767b\u9332\u8005\u6570<\/th>\n<td style=\"text-align: center;\">50\u4eba<\/td>\n<td style=\"text-align: center;\">120\u4eba<\/td>\n<td style=\"text-align: center;\"><strong>150\u4eba<\/strong><\/td>\n<\/tr>\n<tr>\n<th>\u767b\u9332\u30e6\u30fc\u30b6\u30fc\u306e\u5272\u5408<\/th>\n<td style=\"text-align: center;\">5%<\/td>\n<td style=\"text-align: center;\"><strong>20%<\/strong><\/td>\n<td style=\"text-align: center;\">15%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u8868\u306e\u771f\u3093\u4e2d\u306b\u3042\u308b\u300c\u30b5\u30fc\u30d3\u30b9\u767b\u9332\u8005\u6570\u300d\u3060\u3051\u3092\u898b\u305f\u5834\u5408\u3001Instagram\u306e150\u4eba\u304c\u6700\u3082\u52b9\u679c\u7684\u3068\u601d\u308f\u308c\u308b\u304c\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u767b\u9332\u7387\u3068\u306a\u308b\u300c\u767b\u9332\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u5272\u5408\u300d\u304c20\uff05\u306eFacebook\u304c\u4e00\u756a\u52b9\u679c\u304c\u9ad8\u3044\u3068\u5224\u65ad\u3067\u304d\u308b\u3002\u3053\u306e\u30e1\u30c8\u30ea\u30af\u30b9\u304b\u3089\u3001Facebook\u3092\u7528\u3044\u305f\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u6d3b\u52d5\u3092\u512a\u5148\u3059\u3079\u304d\u3068\u3044\u3046\u5224\u65ad\u304c\u4e0b\u305b\u308b\u3002<\/p>\n<h3>\u6642\u9593\u5e2f\u306e\u6bd4\u8f03<\/h3>\n<p>Facebook\u3067\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3046\u3053\u3068\u304c\u6c7a\u5b9a\u3057\u305f\u5834\u5408\u3067\u3082\u3001\u3069\u306e\u3088\u3046\u306a\u6587\u7ae0\u306b\u3059\u308b\u304b\u3001\u3069\u306e\u6642\u9593\u5e2f\u306b\u51fa\u3059\u304b\u3001\u3069\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u914d\u4fe1\u3059\u308b\u304b\u7b49\u3001\u69d8\u3005\u306a\u89b3\u70b9\u3067\u65bd\u7b56\u306e\u6bd4\u8f03\u691c\u8a0e\u3092\u3059\u3079\u304d\u3067\u3042\u308b\u3002\u914d\u4fe1\u6642\u9593\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u306b\u7d10\u3065\u304f\u91cd\u8981\u306a\u6307\u6a19\u306e1\u3064\u3067\u3042\u308a\u3001\u3069\u306e\u6642\u9593\u306b\u63a5\u89e6\u304c\u591a\u3044\u304b\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u884c\u3063\u3066\u3044\u308b\u751f\u6d3b\u30b5\u30a4\u30af\u30eb\u3092\u63a8\u6e2c\u3059\u308b\u3002<\/p>\n<p>\u52b9\u679c\u3092\u6700\u5927\u5316\u3055\u305b\u308b\u914d\u4fe1\u6642\u9593\u5e2f\u3092\u9078\u3076\u306b\u306f\u3001\u300c\u767b\u9332\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u5272\u5408\u300d\u3092\u30e1\u30c8\u30ea\u30af\u30b9\u306b\u3059\u308b\u3002\u540c\u3058\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u5185\u5bb9\u3067\u6642\u9593\u5e2f\u3092\u5206\u3051\u3066\u914d\u4fe1\u3057\u305f\u3068\u3053\u308d\u3001\u4ee5\u4e0b\u306e\u7d50\u679c\u304c\u5f97\u3089\u308c\u305f\u3002<\/p>\n<table>\n<tbody>\n<tr>\n<th style=\"width: 15%;\"><\/th>\n<th style=\"text-align: center;\"><strong>8\u6642\u301c10\u6642<\/strong><\/th>\n<th style=\"text-align: center;\">11\u6642\u301c13\u6642<\/th>\n<th style=\"text-align: center;\"><strong>14\u6642\u301c16\u6642<\/strong><\/th>\n<th style=\"text-align: center;\">17\u6642\u301c19\u6642<\/th>\n<th style=\"text-align: center;\"><strong>20\u6642\u301c22\u6642<\/strong><\/th>\n<th style=\"text-align: center;\">23\u6642\u301c1\u6642<\/th>\n<\/tr>\n<tr>\n<th>\u95b2\u89a7\uff08PV\uff09\u6570<\/th>\n<td style=\"text-align: center;\"><strong>300\u56de<\/strong><\/td>\n<td style=\"text-align: center;\">100\u56de<\/td>\n<td style=\"text-align: center;\"><strong>50\u56de<\/strong><\/td>\n<td style=\"text-align: center;\">50\u56de<\/td>\n<td style=\"text-align: center;\"><strong>150\u56de<\/strong><\/td>\n<td style=\"text-align: center;\">200\u56de<\/td>\n<\/tr>\n<tr>\n<th>\u30b5\u30fc\u30d3\u30b9\u767b\u9332\u8005<\/th>\n<td style=\"text-align: center;\"><strong>30\u4eba<\/strong><\/td>\n<td style=\"text-align: center;\">10\u4eba<\/td>\n<td style=\"text-align: center;\"><strong>0\u4eba<\/strong><\/td>\n<td style=\"text-align: center;\">5\u4eba<\/td>\n<td style=\"text-align: center;\"><strong>30\u4eba<\/strong><\/td>\n<td style=\"text-align: center;\">60\u4eba<\/td>\n<\/tr>\n<tr>\n<th>\u767b\u9332\u30e6\u30fc\u30b6\u30fc\u306e\u5272\u5408<\/th>\n<td style=\"text-align: center;\"><strong>10%<\/strong><\/td>\n<td style=\"text-align: center;\">10%<\/td>\n<td style=\"text-align: center;\"><strong>0%<\/strong><\/td>\n<td style=\"text-align: center;\">10%<\/td>\n<td style=\"text-align: center;\"><strong>20%<\/strong><\/td>\n<td style=\"text-align: center;\">30%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u4ee5\u4e0a\u306e\u7d50\u679c\u304b\u3089\u4eee\u8aac\u3092\u5c0e\u304d\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<h3>\u30c7\u30fc\u30bf\u30fc\u304b\u3089\u306e\u4eee\u8aac<\/h3>\n<table>\n<tbody>\n<tr>\n<th style=\"text-align: center; width: 50%;\">\u30c7\u30fc\u30bf<\/th>\n<th style=\"text-align: center; width: 50%;\">\u4eee\u8aac<\/th>\n<\/tr>\n<tr>\n<td>8\u6642\u301c10\u6642\u306b\u95b2\u89a7\u3059\u308b\u3051\u308c\u3069\u3001\u767b\u9332\u306b\u7e4b\u304c\u3063\u3066\u3044\u306a\u3044<\/td>\n<td>\u3058\u3063\u304f\u308a\u95b2\u89a7\u3067\u304d\u308b\u72b6\u6cc1\u3067\u306f\u306a\u304f\u3001\u52d5\u753b\u3092\u95b2\u89a7\u3059\u308b\u307b\u3069\u306e\u6642\u9593\u306f\u306a\u3044<\/td>\n<\/tr>\n<tr>\n<td>14\u6642\u301c16\u6642\u306b\u95b2\u89a7\u3057\u3066\u3082\u767b\u9332\u3057\u306a\u3044\u3001\u95b2\u89a7\u3059\u308b\u983b\u5ea6\u3082\u5c11\u306a\u3044<\/td>\n<td>\u52d5\u753b\u3092\u95b2\u89a7\u3057\u305f\u3044\u3068\u3044\u3046\u30cb\u30fc\u30ba\u304c\u7121\u3044\u3001\u307e\u305f\u306f\u52d5\u753b\u3092\u95b2\u89a7\u3059\u308b\u74b0\u5883\u306b\u3044\u306a\u3044<\/td>\n<\/tr>\n<tr>\n<td>20\u6642\u4ee5\u964d\u306b\u306f\u95b2\u89a7\u3059\u308b\u56de\u6570\u3082\u591a\u304f\u3001\u767b\u9332\u3059\u308b\u78ba\u7387\u3082\u9ad8\u3044<\/td>\n<td>\u30e6\u30fc\u30b6\u30fc\u306f\u591c\u306e\u6642\u9593\u5e2f\u306b\u4f59\u6687\u6642\u9593\u3092\u6301\u3063\u3066\u3044\u308b<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u305d\u308c\u305e\u308c\u306e\u4eee\u8aac\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u300c8\u6642~10\u6642\u306b\u51fa\u52e4\u3057\u3066\u300119\u6642\u306b\u9000\u52e4\u3001\u5e30\u5b85\u5f8c\u306f\u3086\u3063\u304f\u308a\u6642\u9593\u304c\u53d6\u308c\u308b\u30d3\u30b8\u30cd\u30b9\u30de\u30f3\u300d\u3068\u3044\u3046\u30e6\u30fc\u30b6\u30fc\u3092\u60f3\u5b9a\u3067\u304d\u308b\u3002<\/p>\n<h2>\u30e1\u30c8\u30ea\u30af\u30b9\uff08\u6570\u5024\uff09\u3060\u3051\u3067\u306a\u304f\u5b9a\u6027\u8abf\u67fb\u3082\u5fc5\u8981<\/h2>\n<h3>\u30e1\u30c8\u30ea\u30af\u30b9\u304b\u3089\u306f\u56e0\u679c\u95a2\u4fc2\u3092\u8aad\u307f\u53d6\u308c\u306a\u3044<\/h3>\n<div 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