{"id":15282,"date":"2019-03-27T12:26:22","date_gmt":"2019-03-27T03:26:22","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?post_type=glossary&#038;p=15282"},"modified":"2020-08-21T13:45:56","modified_gmt":"2020-08-21T04:45:56","slug":"touchpoints","status":"publish","type":"glossary","link":"https:\/\/uxdaystokyo.com\/articles\/glossary\/touchpoints\/","title":{"rendered":"\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8"},"content":{"rendered":"<p>\u30e6\u30fc\u30b6\u30fc\u304c\u3001\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u63a5\u89e6\u3059\u308b\u30dd\u30a4\u30f3\u30c8\u306e\u3053\u3068\u3092\u793a\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u30e1\u30c7\u30a3\u30a2\u3084\u8ca9\u58f2\u5e97\u3001\u88fd\u54c1\u3001\u30a6\u30a7\u30d6\u306a\u3069\u3001\u69d8\u3005\u306a\u3082\u306e\u304c\u4e0a\u3052\u3089\u308c\u308b\u3002\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u306f\u3001UX\u8a2d\u8a08\u3092\u884c\u3046\u4e0a\u3067\u91cd\u8981\u306a\u8981\u7d20\u3067\u3001\u4f01\u696d\u30d6\u30e9\u30f3\u30c9\u8a2d\u8a08\u306b\u3082\u5229\u7528\u3055\u308c\u3001\u30e6\u30fc\u30b6\u30fc\u3068\u4f01\u696d\u30fb\u7d44\u7e54\u9593\u306e\u95a2\u308f\u308a\u3082\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u5b9a\u7740\u7387\u5411\u4e0a\u3084\u30d5\u30a1\u30f3\u7372\u5f97\u304c\u671f\u5f85\u3067\u304d\u308b\u3002<\/p>\n<p>\u4e16\u754c\u7684\u306b\u6709\u540d\u306aUX\u30c7\u30b6\u30a4\u30f3\u30b3\u30f3\u30b5\u30f3\u30eb\u30d5\u30a1\u30fc\u30e0\u3067\u3042\u308b\u30a2\u30c0\u30d7\u30c6\u30a3\u30d7\u30fb\u30d1\u30b9\u793e\u306e<ruby>Cris\u30fbRisdon<rt>\u30af\u30ea\u30b9\u30fb\u30ea\u30b9\u30c9\u30f3<\/rt><\/ruby>\u6c0f\u306f\u3001\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3092\u300c\u3084\u308a\u3068\u308a\u306e\u5468\u56f2\u306e\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u300d\u3068\u5b9a\u7fa9\u3057\u3066\u3044\u308b \u3002\uff08<a href=\"https:\/\/adaptivepath.org\/ideas\/un-sucking-the-touchpoint\/\">Un -sucking Touch point<\/a>\uff09<\/p>\n<h2>\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u306e\u4f8b<\/h2>\n<h3>\u30ab\u30e1\u30e9\u30a2\u30d7\u30ea\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u56f3\u89e3<\/h3>\n<div id=\"attachment_15284\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-15284\" class=\"wp-image-15284 size-full\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/03\/pasted-image-0.png\" alt=\"\" width=\"800\" height=\"519\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/03\/pasted-image-0.png 800w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/03\/pasted-image-0-300x195.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/03\/pasted-image-0-768x498.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><p id=\"caption-attachment-15284\" class=\"wp-caption-text\">\u5f15\u7528\uff1a<a href=\"http:\/\/journalofia.org\/volume1\/issue1\/02-brugnoli\/jofia-0101-02-brugnoli.pdf\">In Gianluca Brugnoli\u2019s article \u201cConnecting the Dots of User Experience<\/a><\/p><\/div>\n<p>\u30a4\u30bf\u30ea\u30a2\u306eUX\u30c7\u30b6\u30a4\u30ca\u30fc\u3001<ruby>Gianluca Brugnoli<rt>\u30b8\u30e3\u30f3\u30eb\u30ab\u30fb\u30d6\u30eb\u30cb\u30e7\u30fc\u30ea<\/rt><\/ruby>\u6c0f\u304c\u300c<a href=\"http:\/\/journalofia.org\/volume1\/issue1\/02-brugnoli\/jofia-0101-02-brugnoli.pdf\">\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306e\u70b9\u3092\u3064\u306a\u3050<\/a>\u300d\u3068\u3044\u3046\u8a18\u4e8b\u306e\u4e2d\u3067\u7d39\u4ecb\u3057\u305f\u30ab\u30e1\u30e9\u30a2\u30d7\u30ea\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u56f3\u89e3\u306f\u3001\u300c\u30e6\u30fc\u30b6\u30fc\u304c\u5199\u771f\u3092\u64ae\u5f71\u3057\u3066\u5171\u6709\u3059\u308b\u300d\u884c\u52d5\u3092\u30b7\u30df\u30e5\u30ec\u30fc\u30c8\u3057\u305f\u3082\u306e\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3068\u30c7\u30d0\u30a4\u30b9\u304c\u4ea4\u5dee\u3057\u305f\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u304c\u3069\u3053\u3067\u767a\u751f\u3057\u3066\u3044\u308b\u304b\u3092\u8868\u3057\u3066\u3044\u308b\u3002<\/p>\n<h3>\u30ab\u30e1\u30e9\u30a2\u30d7\u30ea\u3092\u4f7f\u7528\u3057\u305f\u3068\u304d\u306b\u767a\u751f\u3059\u308b4\u3064\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8<\/h3>\n<ol>\n<li>\u30c7\u30b8\u30bf\u30eb\u30ab\u30e1\u30e9\u3067\u5199\u771f\u3092\u64ae\u5f71<\/li>\n<li>\u30b9\u30de\u30db\u3067\u5199\u771f\u3092\u7ba1\u7406<\/li>\n<li>PC\u7528\u30a2\u30d7\u30ea\u3067\u5199\u771f\u3092\u516c\u958b\u30fb\u4ed6\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u5199\u771f\u3092\u95b2\u89a7<\/li>\n<li>PC\u7528\u30a2\u30d7\u30ea\u3067\u5199\u771f\u3092\u5171\u6709<\/li>\n<\/ol>\n<p>\u5177\u4f53\u7684\u306a\u30e6\u30fc\u30b9\u30b1\u30fc\u30b9\u3092\u30de\u30c3\u30d4\u30f3\u30b0\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3092\u8003\u3048\u308b\u3053\u3068\u3067\u3001\u3069\u3093\u306a\u72b6\u6cc1\u30fb\u5fc3\u7406\u3067\u4f7f\u7528\u3057\u305f\u306e\u304b\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u6c42\u3081\u3066\u3044\u308b\u3082\u306e\u3001\u96e2\u8131\u306e\u8981\u56e0\u306e\u7279\u5b9a\u306b\u5229\u7528\u3067\u304d\u3001\u540c\u6642\u306b\u3001\u7d44\u7e54\u306e\u3069\u306e\u90e8\u7f72\u3068\u30e6\u30fc\u30b6\u30fc\u304c\u95a2\u4fc2\u3057\u3066\u3044\u308b\u306e\u304b\u3082\u793a\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<ol>\n<li>\u7d44\u7e54\u3068\u30e6\u30fc\u30b6\u30fc\u304c\u63a5\u89e6\u3057\u3001\u4fa1\u5024\u304c\u751f\u3058\u308b\u624b\u6bb5\u3084\u65b9\u6cd5<br \/>\n\u63d0\u5531\u8005\uff1a\u30b8\u30e0\u30fb\u30ab\u30eb\u30d0\u30c3\u30af\uff08<a href=\"https:\/\/www.amazon.co.jp\/%E3%83%9E%E3%83%83%E3%83%94%E3%83%B3%E3%82%B0%E3%82%A8%E3%82%AF%E3%82%B9%E3%83%9A%E3%83%AA%E3%82%A8%E3%83%B3%E3%82%B9-%E2%80%95%E3%82%AB%E3%82%B9%E3%82%BF%E3%83%9E%E3%83%BC%E3%82%B8%E3%83%A3%E3%83%BC%E3%83%8B%E3%83%BC%E3%80%81%E3%82%B5%E3%83%BC%E3%83%93%E3%82%B9%E3%83%96%E3%83%AB%E3%83%BC%E3%83%97%E3%83%AA%E3%83%B3%E3%83%88%E3%80%81%E3%81%9D%E3%81%AE%E4%BB%96%E3%83%80%E3%82%A4%E3%82%A2%E3%82%B0%E3%83%A9%E3%83%A0%E3%81%8B%E3%82%89%E4%BE%A1%E5%80%A4%E3%82%92%E5%89%B5%E3%82%8B-James-Kalbach\/dp\/487311800X\/ref=sr_1_1?ie=UTF8&amp;qid=1544610968&amp;sr=8-1&amp;keywords=%E3%83%9E%E3%83%83%E3%83%94%E3%83%B3%E3%82%B0%E3%82%A8%E3%82%AF%E3%82%B9%E3%83%9A%E3%83%AA%E3%82%A8%E3%83%B3%E3%82%B9\">\u30de\u30c3\u30d4\u30f3\u30b0\u30fb\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u8457\u8005<\/a>\uff09<\/li>\n<li>\u30d6\u30e9\u30f3\u30c9\u3068\u30e6\u30fc\u30b6\u30fc\u306e\u9593\u3067\u8d77\u3053\u308b\u5168\u3066\u306e\u3084\u308a\u3068\u308a<br \/>\n\u63d0\u5531\u8005\uff1a\u30af\u30ea\u30b9\u30fb\u30ea\u30b9\u30c9\u30f3\uff08<a href=\"http:\/\/adaptivepath.org\/ideas\/un-sucking-the-touchpoint\/\">\u30a2\u30c0\u30d7\u30c6\u30a3\u30d7\u30d1\u30b9\u793e<\/a> \uff09<\/li>\n<\/ol>\n<div id=\"attachment_15283\" style=\"width: 658px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-15283\" class=\"wp-image-15283 size-full\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/03\/touchpointmatrix.jpg\" alt=\"\" width=\"648\" height=\"481\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/03\/touchpointmatrix.jpg 648w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/03\/touchpointmatrix-300x223.jpg 300w\" sizes=\"auto, (max-width: 648px) 100vw, 648px\" \/><p id=\"caption-attachment-15283\" class=\"wp-caption-text\"><a href=\"https:\/\/www.oreilly.com\/learning\/fundamentals-of-mapping-experiences\">\u5f15\u7528\uff1a\u30de\u30c3\u30d4\u30f3\u30b0\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9 \u30b9\u30a4\u30b9\u306e\u30a2\u30af\u30bb\u30eb\u30ed\u30e0\u793e\u4f5c\u6210\u3000360\u00b0\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u30de\u30c8\u30ea\u30af\u30b9<\/a><\/p><\/div>\n<p>\u30b9\u30a4\u30b9\u306e\u30a2\u30af\u30bb\u30eb\u30ed\u30e0\u793e\u304c\u4f5c\u6210\u3057\u305f\u300c360\u00b0\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u30de\u30c8\u30ea\u30af\u30b9\u300d\u306f\u3001\u4ee3\u8868\u7684\u306a\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3092\u30ea\u30b9\u30c8\u5316\u3057\u56f3\u89e3\u3057\u305f\u3082\u306e\u3067\u3001\u30c1\u30e3\u30cd\u30eb\u3054\u3068\u306b\u307e\u3068\u3081\u3089\u308c\u3066\u3044\u308b\u3002\u3053\u306e\u5834\u5408\u306f\u3001POS\u30011\u5bfe1\u3001\u9593\u63a5\u3001\u304a\u3088\u3073\u30de\u30b9\u30b3\u30df\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u5468\u308a\u306b\u3042\u308b\u624b\u6bb5\u30fb\u65b9\u6cd5\u30fb\u5834\u6240\u3092\u5305\u62ec\u7684\u306b\u8868\u3057\u3066\u3044\u308b\u3002<\/p>\n<h2>\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3092\u5206\u985e\u3059\u308b<\/h2>\n<p>\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u304c\u30e6\u30fc\u30b6\u30fc\u306e\u30cb\u30fc\u30ba\u3084\u8981\u671b\u306b\u5bfe\u5fdc\u3057\u3066\u3044\u306a\u3051\u308c\u3070\u3001\u305a\u3055\u3093\u306a\u5370\u8c61\u3092\u4e0e\u3048\u3066\u3057\u307e\u3046\u3002\u91cd\u8981\u306a\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3092\u898b\u6975\u3081\u308b\u3053\u3068\u304c\u8981\u3068\u306a\u308b\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001Google\u306f\u591a\u304f\u306e\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u304c\u3001\u96fb\u8a71\u7a93\u53e3\u306e\u554f\u3044\u5408\u308f\u305b\u5bfe\u5fdc\u3092\u884c\u3063\u3066\u3044\u306a\u3044\u3002\u305d\u306e\u4ee3\u308f\u308a\u3001\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u30fbFAQ\u30fb\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3092\u5229\u7528\u3057\u30e6\u30fc\u30b6\u30fc\u81ea\u8eab\u3067\u554f\u984c\u89e3\u6c7a\u3067\u304d\u308b\u4ed5\u7d44\u307f\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u3002\u305d\u306e\u30d9\u30fc\u30b9\u306f\u3001\u8ab0\u3067\u3082\u308f\u304b\u308a\u3084\u3059\u3044\u30b5\u30fc\u30d3\u30b9\u63d0\u4f9b\u3092\u5fc3\u304c\u3051\u3066\u3044\u308b\u304b\u3089\u3067\u3042\u308b\u3002\u96fb\u8a71\u306e\u4e00\u6642\u7684\u306a\u5bfe\u5fdc\u3088\u308a\u3082\u3001\u6642\u9593\u3068\u30b3\u30b9\u30c8\u524a\u6e1b\u306b\u306a\u308b\u30b7\u30b9\u30c6\u30e0\u6539\u5584\u306b\u91cd\u70b9\u3092\u304a\u304f\u3053\u3068\u304c\u3001\u7d50\u679c\u7684\u306b\u4f1a\u793e\u306e\u5229\u76ca\u62e1\u5927\u306b\u306a\u308b\u3068\u8003\u3048\u3089\u308c\u3066\u3044\u308b\u3002<\/p>\n<h3>\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3092\u8003\u3048\u308b\u305f\u3081\u306e3\u3064\u306e\u5206\u985e<\/h3>\n<p>\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3054\u3068\u306b\u3001\u91cd\u8981\u5ea6\u3084\u8abf\u67fb\u30b3\u30b9\u30c8\u306f\u5909\u308f\u308b\u306e\u3067\u3001UX\u8a2d\u8a08\u3059\u308b\u6642\u306b\u9078\u3076\u5fc5\u8981\u304c\u3042\u308b\u3002\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3092\u8003\u3048\u308b\u305f\u3081\u306e\u5207\u308a\u53e3\u306f\u3001\u5927\u304d\u304f\u5206\u3051\u30663\u3064\u306b\u5206\u985e\u3055\u308c\u308b\u3002<\/p>\n<ol>\n<li>\u30d6\u30e9\u30f3\u30c9\u304b\u3089\u306e\u767a\u4fe1\n<ul style=\"margin-top: -5px;\">\n<li>TV\u30b3\u30de\u30fc\u30b7\u30e3\u30eb<\/li>\n<li>\u30c1\u30e9\u30b7<\/li>\n<li>\u65b0\u805e\u5e83\u544a\u3001\u30d1\u30f3\u30d5\u30ec\u30c3\u30c8<\/li>\n<li>\u8ca9\u4fc3\u30e1\u30fc\u30eb<\/li>\n<li>\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc<\/li>\n<\/ul>\n<\/li>\n<li>\u30c7\u30d0\u30a4\u30b9\u3092\u4f7f\u7528\u3057\u305f\u3084\u308a\u3068\u308a\n<ul style=\"margin-top: -5px;\">\n<li>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8<\/li>\n<li>\u30a2\u30d7\u30ea<\/li>\n<li>\u30aa\u30f3\u30e9\u30a4\u30f3\u30c1\u30e3\u30c3\u30c8<\/li>\n<li>\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2<\/li>\n<li>\u96fb\u8a71<\/li>\n<li>\u9867\u5ba2\u7528\u30db\u30c3\u30c8\u30e9\u30a4\u30f3<\/li>\n<\/ul>\n<\/li>\n<li>\u5bfe\u4eba\u7684\u306a\u3084\u308a\u3068\u308a\n<ul style=\"margin-top: -5px;\">\n<li>\u8ca9\u58f2\u54e1<\/li>\n<li>\u55b6\u696d\u62c5\u5f53\u8005<\/li>\n<li>\u96fb\u8a71\u3067\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u5bfe\u5fdc<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h2>\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3068\u30c1\u30e3\u30cd\u30eb\u306e\u9055\u3044<\/h2>\n<p>\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3068\u30c1\u30e3\u30cd\u30eb\u306f\u6df7\u540c\u3055\u308c\u3084\u3059\u3044\u304c\u9055\u3046\u3082\u306e\u3060\u3002\u30c1\u30e3\u30cd\u30eb\u306fTV\u3084CM\u306a\u3069\u5a92\u4f53\u3092\u793a\u3059\u304c\u3001\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u306f\u30c1\u30e3\u30cd\u30eb\u3092\u542b\u3080\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u30fb\u72b6\u6cc1\uff08\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\uff09\u3092\u6307\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001TV\u30b3\u30de\u30fc\u30b7\u30e3\u30eb\u3092\u653e\u9001\u3059\u308b\u6642\u9593\u3068\u30e6\u30fc\u30b6\u30fc\u304c\u95b2\u89a7\u3059\u308b\u72b6\u6cc1\u3092\u8e0f\u307e\u3048\u308b\u3053\u3068\u3067\u3001\u898b\u3048\u3066\u304f\u308b\u3082\u306e\u304c\u3042\u308b\u3002\u30c8\u30a4\u30ec\u306e\u6d17\u5264\u306eCM\u306f\u3001\u98df\u4e8b\u306e\u6642\u9593\u306b\u653e\u9001\u3059\u308b\u3068\u98df\u4e8b\u304c\u307e\u305a\u304f\u306a\u308a\u30e6\u30fc\u30b6\u30fc\u306b\u826f\u3044\u5370\u8c61\u3092\u4e0e\u3048\u306a\u3044\u3002\u7d50\u679c\u3068\u3057\u3066\u30d6\u30e9\u30f3\u30c9\u306e\u5370\u8c61\u3092\u60aa\u304f\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002\u5a92\u4f53\u306e\u30c1\u30e3\u30cd\u30eb\u3068\u3044\u3046\u8996\u70b9\u3060\u3051\u3067\u306a\u304f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u72b6\u6cc1\u3092\u628a\u63e1\u3057\u3066\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u3069\u306e\u3088\u3046\u306b\u51fa\u3059\u306e\u304b\u304c\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u306a\u306e\u3060\u3002<\/p>\n<h2>\u30e6\u30fc\u30b6\u30fc\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3092\u7406\u89e3\u3057\u6700\u9069\u5316\u3057\u3088\u3046<\/h2>\n<p>\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3067\u30e6\u30fc\u30b6\u30fc\u304c\u671b\u3093\u3067\u3044\u308b\u3053\u3068\u3092\u660e\u78ba\u306b\u3057\u3001\u5bfe\u5fdc\u306b\u554f\u984c\u304c\u3042\u308c\u3070\u3001\u512a\u5148\u5ea6\u306e\u9ad8\u3044\u3082\u306e\u304b\u3089\u6539\u5584\u3059\u308b\u3002\u30af\u30ea\u30b9\u30fb\u30ea\u30b9\u30c9\u30f3\u6c0f\u306f\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u304c\u6700\u9069\u3067\u3042\u308b\u304b\u30924\u3064\u306e\u5207\u308a\u53e3\u3067\u78ba\u8a8d\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3068\u793a\u3057\u3066\u3044\u308b\u3002<\/p>\n<h3>\u30e6\u30fc\u30b6\u30fc\u6e80\u8db3\u5ea6\u3092\u8abf\u3079\u308b4\u3064\u306e\u5207\u308a\u53e3<\/h3>\n<ol>\n<li>\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\uff08\u72b6\u6cc1\u3084\u6587\u5316\uff09\u306b\u6c17\u914d\u308a\u304c\u3042\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u76ee\u7684\u304c\u9054\u6210\u3055\u308c\u3066\u3044\u308b\u304b\uff1f<\/li>\n<li>\u5b9f\u884c\u3055\u308c\u305f\u6a5f\u80fd\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u8981\u4ef6\u3092\u6e80\u305f\u3057\u3066\u3044\u308b\u304b\uff1f<\/li>\n<li>\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u305d\u306e\u6a5f\u80fd\u306f\u610f\u5473\u304c\u3042\u308b\u304b\uff1f<\/li>\n<li>\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u597d\u307e\u3057\u3044\u304b\uff1f<\/li>\n<\/ol>\n<p>\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u306f\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u306e\u7a4d\u307f\u91cd\u306d\u3067\u4f5c\u3089\u308c\u308b\u3002\u30e6\u30fc\u30b6\u30fc\u306e\u8208\u5473\u3092\u5931\u3063\u3066\u3057\u307e\u3046\u77ac\u9593\u3082\u3042\u308c\u3070\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u30d5\u30a1\u30f3\u306b\u306a\u308a\u81ea\u3089\u5ba3\u4f1d\u3092\u3057\u3066\u304f\u308c\u308b\u3088\u3046\u306a\u7d20\u6674\u3089\u3057\u3044\u77ac\u9593\u3082\u3042\u308b\u3002<br \/>\n\u30d3\u30b8\u30cd\u30b9\u3092\u6210\u9577\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30cb\u30fc\u30ba\u3092\u7406\u89e3\u3057\u9069\u5207\u306a\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3092\u7528\u610f\u3057\u300c\u4f7f\u3044\u7d9a\u3051\u308b\u30e6\u30fc\u30b6\u30fc\u300d\u3092\u5897\u3084\u3059\u3053\u3068\u304c\u5927\u5207\u3060\u3002<\/p>\n<h2>\u95a2\u9023\u7528\u8a9e<\/h2>\n<ul>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/the-moment-of-truth\/\">\u30e2\u30fc\u30e1\u30f3\u30c8\u30fb\u30aa\u30d6\u30fb\u30c8\u30a5\u30eb\u30fc\u30b9<\/a><\/li>\n<li>\u30ca\u30e9\u30c6\u30a3\u30d6<\/li>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/micto-moments\/\">\u30de\u30a4\u30af\u30ed\u30e2\u30fc\u30e1\u30f3\u30c8<\/a><\/li>\n<li>MECE<\/li>\n<\/ul>\n<h2>\u53c2\u8003\u6587\u732e<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.oreilly.com\/learning\/fundamentals-of-mapping-experiences\">James Kalbach (2016)Fundamentals of mapping experiences<\/a><\/li>\n<li><a href=\"https:\/\/www.amazon.co.jp\/%E3%83%9E%E3%83%83%E3%83%94%E3%83%B3%E3%82%B0%E3%82%A8%E3%82%AF%E3%82%B9%E3%83%9A%E3%83%AA%E3%82%A8%E3%83%B3%E3%82%B9-%E2%80%95%E3%82%AB%E3%82%B9%E3%82%BF%E3%83%9E%E3%83%BC%E3%82%B8%E3%83%A3%E3%83%BC%E3%83%8B%E3%83%BC%E3%80%81%E3%82%B5%E3%83%BC%E3%83%93%E3%82%B9%E3%83%96%E3%83%AB%E3%83%BC%E3%83%97%E3%83%AA%E3%83%B3%E3%83%88%E3%80%81%E3%81%9D%E3%81%AE%E4%BB%96%E3%83%80%E3%82%A4%E3%82%A2%E3%82%B0%E3%83%A9%E3%83%A0%E3%81%8B%E3%82%89%E4%BE%A1%E5%80%A4%E3%82%92%E5%89%B5%E3%82%8B-James-Kalbach\/dp\/487311800X\">James Kalbach,(2018)\u30de\u30c3\u30d4\u30f3\u30b0\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9https:\/\/www.oreilly.com\/learning\/fundamentals-of-mapping-experiences<\/a><\/li>\n<li><a href=\"https:\/\/www.interaction-design.org\/literature\/article\/customer-touchpoints-the-point-of-interaction-between-brands-businesses-products-and-customers\">Customer Touchpoints &#8211; The Point of Interaction Between Brands, Businesses, Products and Customers<\/a><\/li>\n<li><a href=\"https:\/\/adaptivepath.org\/ideas\/un-sucking-the-touchpoint\/\">Cris Risdon(2013)Un-Sucking the Touchpoint<\/a><\/li>\n<li><a href=\"http:\/\/journalofia.org\/volume1\/issue1\/02-brugnoli\/jofia-0101-02-brugnoli.pdf\"> Gianluca Brugnoli\u2019\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306e\u70b9\u3092\u3064\u306a\u3050<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u30e6\u30fc\u30b6\u30fc\u306f\u3001\u76ee\u7684\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306e\u884c\u52d5\u3059\u308b\u304c\u3001\u305d\u306e\u969b\u306b\u63a5\u89e6\u3059\u308b\u5834\u6240\u3001\u65b9\u6cd5\u3001\u3084\u308a\u3068\u308a\u3001\u624b\u6bb5\u3067\u3001\u5370\u8c61\u3084\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u30dd\u30a4\u30f3\u30c8<\/p>\n","protected":false},"author":5,"featured_media":15284,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"English":"Touch Points","footnotes":""},"glossary-category":[20],"glossary_tag":[],"class_list":["post-15282","glossary","type-glossary","status-publish","has-post-thumbnail","hentry","glossary-category-thinking-mind-bias"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary\/15282","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/users\/5"}],"version-history":[{"count":0,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary\/15282\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/media\/15284"}],"wp:attachment":[{"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/media?parent=15282"}],"wp:term":[{"taxonomy":"glossary-category","embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary-category?post=15282"},{"taxonomy":"glossary_tag","embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary_tag?post=15282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}