{"id":15887,"date":"2019-05-28T00:00:19","date_gmt":"2019-05-27T15:00:19","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?post_type=glossary&#038;p=15887"},"modified":"2020-06-14T16:31:59","modified_gmt":"2020-06-14T07:31:59","slug":"the-law-of-small-numbers","status":"publish","type":"glossary","link":"https:\/\/uxdaystokyo.com\/articles\/glossary\/the-law-of-small-numbers\/","title":{"rendered":"\u5c11\u6570\u306e\u6cd5\u5247"},"content":{"rendered":"<p>\u8a8d\u77e5\u5fc3\u7406\u5b66\u306e\u8a8d\u77e5\u7684\u932f\u899a\u306e\u4e00\u3064\u3002\u8a8d\u77e5\u5fc3\u7406\u5b66\u306e\u767a\u5c55\u306b\u3088\u308a\u3001\u300c\u5c11\u306a\u3044\u30b5\u30f3\u30d7\u30eb\u30fb\u8a66\u884c\u56de\u6570\u306b\u3088\u3063\u3066\u5f97\u3089\u308c\u305f\u7d71\u8a08\u7684\u306a\u7d50\u679c\u3067\u3082\u3001\u7121\u610f\u8b58\u306e\u3046\u3061\u306b\u7d50\u679c\u3092\u6b63\u3057\u3044\u3068\u601d\u3044\u8fbc\u3093\u3067\u3057\u307e\u3046\u300d\u3068\u3044\u3046\u50be\u5411\u304c\u660e\u3089\u304b\u306b\u306a\u3063\u305f\u3002\u3053\u306e\u50be\u5411\u306f\u3001<a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/system1-system2\/\" rel=\"noopener noreferrer\" target=\"_blank\">\u8133\u306e\uff12\u3064\u306e\u601d\u8003\u306e\u30e2\u30fc\u30c9\u306e\u30b7\u30b9\u30c6\u30e01\u3068\u30b7\u30b9\u30c6\u30e02<\/a>\u306e\u3046\u3061\u3001\u4e3b\u306b\u76f4\u611f\u7684\u601d\u8003\u3092\u5f97\u610f\u3068\u3059\u308b\u30b7\u30b9\u30c6\u30e01\u306e\u6027\u8cea\u306b\u3088\u3063\u3066\u5f15\u304d\u8d77\u3053\u3055\u308c\u308b\u3002<\/p>\n<p>\u5fc3\u7406\u5b66\u8005\u306e<ruby>Amos Tversky<rt>\u30a8\u30a4\u30e2\u30b9\u30fb\u30c8\u30d9\u30eb\u30b9\u30ad\u30fc<\/rt><\/ruby>\u3068<ruby>Daniel Kahneman<rt>\u30c0\u30cb\u30a8\u30eb\u30fb\u30ab\u30fc\u30cd\u30de\u30f3<\/rt><\/ruby>\u304c1971\u5e74\u306b\u63d0\u5531\u3057\u305f\u3002<\/p>\n<p>\u300c\u5c11\u6570\u306e\u6cd5\u5247\u300d\u3068\u3044\u3046\u540d\u524d\u306f\u3001\u7d71\u8a08\u5b66\u306e\u57fa\u672c\u5b9a\u7406\u306e\u4e00\u3064\u3067\u3042\u308b\u300c\u5927\u6570\u306e\u6cd5\u5247\u300d\u306e\u540d\u524d\u3092\u3082\u3058\u3063\u3066\u3044\u308b\u3002\u5927\u6570\u306e\u6cd5\u5247\u3068\u306f\u3001\u6bcd\u96c6\u56e3\u304c\u591a\u304f\u306a\u308b\u3068\u6b63\u898f\u5206\u5e03\u306b\u8fd1\u3065\u304f(\u30b5\u30f3\u30d7\u30eb\u6570\u304c\u591a\u3044\u307b\u3069\u6975\u7aef\u306a\u30c7\u30fc\u30bf\u304c\u53d6\u308a\u3065\u3089\u304f\u306a\u308b)\u3053\u3068\u3002<\/p>\n<p>\u7d71\u8a08\u5b66\u306e\u5b9a\u7406\u306e\u300c\u30dd\u30a2\u30bd\u30f3\u306e\u5c11\u6570\u306e\u6cd5\u5247\u300d\u3068\u306f\u95a2\u4fc2\u304c\u306a\u3044\u305f\u3081\u3001\u6df7\u540c\u306b\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3042\u308b\u3002\u65e9\u307e\u3063\u305f\u4e00\u822c\u5316(Hasty generalization)\u3068\u3082\u547c\u3070\u308c\u308b\u3002<br \/>\n\n\t\t<style>\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 50%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-15887 gallery-columns-2 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/uxdaystokyo.com\/articles\/glossary\/the-law-of-small-numbers\/amos_tversky\/'><img loading=\"lazy\" decoding=\"async\" width=\"135\" height=\"139\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/05\/amos-tversky.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\u8096\u50cf \u30a8\u30a4\u30e2\u30b9\u30fb\u30c8\u30d9\u30eb\u30b9\u30ad\u30fc\" aria-describedby=\"gallery-1-15889\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-15889'>\n\t\t\t\t\u30a8\u30a4\u30e2\u30b9\u30fb\u30c8\u30d9\u30eb\u30b9\u30ad\u30fc(\u5f15\u7528: Wikipedia)\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/uxdaystokyo.com\/articles\/behavioral-economics\/behavioral-economics3\/'><img loading=\"lazy\" decoding=\"async\" width=\"138\" height=\"150\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/02\/daniel-kerneman-138x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\u8096\u50cf \u30c0\u30cb\u30a8\u30eb\u30fb\u30ab\u30fc\u30cd\u30de\u30f3\" aria-describedby=\"gallery-1-14836\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-14836'>\n\t\t\t\t\u30c0\u30cb\u30a8\u30eb\u30fb\u30ab\u30fc\u30cd\u30de\u30f3\uff08\u5f15\u7528\uff1aWikipedia\uff09\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n<\/p>\n<h2>\u7d50\u679c\u304b\u3089\u9023\u60f3\u3059\u308b\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u4fe1\u3058\u3066\u3057\u307e\u3046<\/h2>\n<p>\u4eba\u9593\u306f\u300c\u8abf\u67fb\u306e\u30b5\u30f3\u30d7\u30eb\u6570\u304c\u5c0f\u3055\u304f\u3066\u3082\u3001\u62bd\u51fa\u5143\u306e\u6bcd\u96c6\u56e3\u304b\u3089\u8003\u3048\u3089\u308c\u308b\u7279\u5fb4\u3068\u826f\u304f\u4f3c\u3066\u3044\u308b\u304b\u3089\u304b\u307e\u308f\u306a\u3044\u300d\u3068\u3044\u3046\u8003\u3048\u306b\u9665\u308a\u3084\u3059\u3044\u3002<\/p>\n<p><ruby>Howard Wainer<rt>\u30cf\u30ef\u30fc\u30c9\u30fb\u30a6\u30a7\u30a4\u30ca\u30fc<\/rt><\/ruby>\u3068<ruby>Harris L. Zwerling<rt>\u30cf\u30ea\u30b9\u30fb\u30c4\u30ef\u30ea\u30f3\u30b0<\/rt><\/ruby>\u306b\u3088\u308b\u5c11\u6570\u306e\u6cd5\u5247\u3092\u8aac\u660e\u3059\u308b\u305f\u3081\u306e\u8abf\u67fb\u7d50\u679c\u304c\u3042\u308b\u3002<\/p>\n<div class=\"rounded-corners-box\">\n<strong>\u814e\u81d3\u30ac\u30f3\u306e\u51fa\u73fe\u7387\u304c\u4f4e\u3044\u5730\u57df\uff1a<\/strong><br \/>\n\u30a2\u30e1\u30ea\u30ab\u306b\u3042\u308b3141\u306e\u90e1\u3067\u814e\u81d3\u30ac\u30f3\u306e\u51fa\u73fe\u7387\u3092\u8abf\u3079\u305f\u3068\u3053\u308d\u3001\u51fa\u73fe\u7387\u304c\u4f4e\u3044\u90e1\u306e\u5927\u534a\u306f\u3001\u4e2d\u897f\u90e8\u30fb\u5357\u90e8\u30fb\u897f\u90e8\u306b\u3042\u308b\u4eba\u53e3\u5bc6\u5ea6\u306e\u4f4e\u3044\u7530\u820e\u306e\u8fb2\u6751\u90e8\u3067\u3001\u5171\u548c\u515a\u3092\u652f\u6301\u3057\u3066\u3044\u308b\u5730\u57df\u3060\u3063\u305f\u3002\n<\/div>\n<p>\u4e0a\u8a18\u306e\u8abf\u67fb\u7d50\u679c\u304c\u51fa\u305f\u5834\u5408\u306e\u7406\u7531\u3092\u8aac\u660e\u3057\u3088\u3046\u3068\u3059\u308b\u3068\u3001\u4ed6\u306e\u6761\u4ef6\u3088\u308a\u3082\u8fb2\u6751\u5730\u5e2f\u3068\u3044\u3046\u70b9\u306b\u7740\u76ee\u3057\u3001\u300c\u7530\u820e\u306f\u5927\u6c17\u6c5a\u67d3\u304c\u306a\u304f\u6c34\u304c\u7dba\u9e97\u306a\u74b0\u5883\u3067\u3001\u6dfb\u52a0\u7269\u306e\u5165\u3063\u3066\u3044\u306a\u3044\u65b0\u9bae\u306a\u98df\u54c1\u3092\u98df\u3079\u3066\u3044\u308b\u304b\u3089\u3001\u30ac\u30f3\u306b\u306a\u308b\u4eba\u304c\u5c11\u306a\u3044\u306e\u3060\u308d\u3046\u3002\u300d\u3068\u3044\u3063\u305f\u89e3\u91c8\u306b\u306a\u308a\u3084\u3059\u3044\u3002<\/p>\n<p>\u4e00\u65b9\u3001\u814e\u81d3\u30ac\u30f3\u306e\u51fa\u73fe\u7387\u304c\u9ad8\u3044\u5730\u57df\u306e\u7279\u5fb4\u306f\u4ee5\u4e0b\u3067\u3042\u308b\u5834\u5408\u3001<\/p>\n<div class=\"rounded-corners-box\">\n<strong>\u814e\u81d3\u30ac\u30f3\u306e\u51fa\u73fe\u7387\u304c\u9ad8\u3044\u5730\u57df\uff1a<\/strong><br \/>\n\u30a2\u30e1\u30ea\u30ab\u306b\u3042\u308b3141\u306e\u90e1\u3067\u814e\u81d3\u30ac\u30f3\u306e\u51fa\u73fe\u7387\u3092\u8abf\u3079\u305f\u3068\u3053\u308d\u3001\u51fa\u73fe\u7387\u304c\u9ad8\u3044\u90e1\u306e\u5927\u534a\u306f\u3001\u4e2d\u897f\u90e8\u30fb\u5357\u90e8\u30fb\u897f\u90e8\u306b\u3042\u308b\u4eba\u53e3\u5bc6\u5ea6\u306e\u4f4e\u3044\u7530\u820e\u306e\u8fb2\u6751\u90e8\u3067\u3001\u5171\u548c\u515a\u3092\u652f\u6301\u3057\u3066\u3044\u308b\u5730\u57df\u3060\u3063\u305f\u3002\n<\/div>\n<p>\u7d50\u679c\u304b\u3089\u3001\u300c\u7530\u820e\u306f\u8ca7\u3057\u3044\u74b0\u5883\u306a\u306e\u3067\u8cea\u306e\u9ad8\u3044\u533b\u7642\u3092\u53d7\u3051\u306b\u304f\u304f\u3001\u9ad8\u8102\u80aa\u306e\u98df\u4e8b\u3084\u98f2\u9152\u7387\u3084\u55ab\u7159\u7387\u304c\u9ad8\u3044\u304b\u3089\u3001\u305d\u308c\u304c\u30ac\u30f3\u306e\u539f\u56e0\u306b\u306a\u3063\u3066\u3044\u308b\u306e\u3060\u308d\u3046\u300d\u3068\u3044\u3046\u89e3\u91c8\u306b\u306a\u308a\u3084\u3059\u3044\u3002<\/p>\n<p>\u5b9f\u969b\u306b\u306f\u3001\u3069\u3061\u3089\u306e\u89e3\u91c8\u3082\u8aa4\u3067\u3042\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002\u7d71\u8a08\u30c7\u30fc\u30bf\u306b\u306f\u3001\u6a19\u672c\uff08\u8abf\u67fb\u306e\u5bfe\u8c61\u3068\u306a\u308b\u6570\uff09\u304c\u5c11\u306a\u3051\u308c\u3070\u5c11\u306a\u3044\u307b\u3069\u3001<strong>\u56e0\u679c\u95a2\u4fc2\u304c\u306a\u3044\u5076\u7136\u306b\u3088\u3063\u3066\u6975\u7aef\u306a\u5024\u3092\u3068\u308a\u3084\u3059\u304f\u306a\u308b<\/strong>\u3068\u3044\u3046\u6027\u8cea\u304c\u3042\u308b\u305f\u3081\u3001\u5358\u306b\u4eba\u53e3\u304c\u5c11\u306a\u3044\u3053\u3068\u304c\u3053\u3046\u3044\u3063\u305f\u8abf\u67fb\u7d50\u679c\u304c\u51fa\u305f\u539f\u56e0\u3068\u306a\u308a\u3046\u308b\u3002<\/p>\n<h2>\u7d71\u8a08\u7684\u6839\u62e0\u3092\u7121\u8996\u3057\u3084\u3059\u3044\u8133\u306e\u50cd\u304d<\/h2>\n<p>\u8133\u306b\u306f<a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/system1-system2\/\" rel=\"noopener noreferrer\" target=\"_blank\">\u30b7\u30b9\u30c6\u30e01\u3068\u30b7\u30b9\u30c6\u30e02\u3068\u3044\u30462\u3064\u306e\u601d\u8003\u306e\u30e2\u30fc\u30c9<\/a>\u304c\u3042\u308a\u3001\u305d\u308c\u305e\u308c\u4ee5\u4e0b\u306e\u6027\u8cea\u304c\u3042\u308b\u3002<\/p>\n<div class=\"rounded-corners-box\">\n<strong>\u30b7\u30b9\u30c6\u30e01<\/strong><\/p>\n<ul style=\"margin-top:0; margin-bottom:2em\">\n<li>\u7d20\u65e9\u304f\u50cd\u304f<\/li>\n<li>\u81ea\u52d5\u7684\u306b\u9023\u60f3\u3057\u3066\u3057\u307e\u3046<\/li>\n<li>\u898b\u305f\u3082\u306e\u306e\u539f\u56e0\u3092\u63a2\u305d\u3046\u3068\u3059\u308b<\/li>\n<li>\u7269\u4e8b\u3092\u7591\u3046\u3088\u308a\u3082\u4fe1\u3058\u3088\u3046\u3068\u3059\u308b<\/li>\n<li>\u81ea\u5206\u304c\u898b\u305f\u3082\u306e\u306e\u4e00\u8cab\u6027\u3084\u6574\u5408\u6027\u3092\u8a87\u5f35\u3057\u3066\u8003\u3048\u3084\u3059\u3044<\/li>\n<li>\u4e00\u8cab\u6027\u306e\u306a\u3044\u60c5\u5831\u306f\u7121\u8996\u3057\u3084\u3059\u3044<\/li>\n<li>\u6a19\u672c\u30c7\u30fc\u30bf\u306e\u5927\u304d\u3055\u304c\u9069\u5207\u304b\uff1f\u3068\u3044\u3063\u305f\u8ad6\u7406\u7684\u30fb\u7d71\u8a08\u7684\u306a\u601d\u8003\u304c\u307b\u3068\u3093\u3069\u3067\u304d\u306a\u3044<\/li>\n<\/ul>\n<p><strong>\u30b7\u30b9\u30c6\u30e02<\/strong><\/p>\n<ul style=\"margin-top:0\">\n<li>\u8ad6\u7406\u7684\u30fb\u7d71\u8a08\u7684\u601d\u8003\u304c\u53ef\u80fd<\/li>\n<li>\u610f\u8b58\u3057\u306a\u3044\u3068\u3001\u30b7\u30b9\u30c6\u30e01\u304c\u4f5c\u308a\u4e0a\u3052\u305f\u305d\u308c\u3089\u3057\u3044\u9023\u60f3\u3092\u3001\u3088\u304f\u78ba\u8a8d\u3057\u306a\u3044\u307e\u307e\u6b63\u3057\u3044\u3068\u3057\u3066\u3057\u307e\u3046<\/li>\n<\/ul>\n<\/div>\n<p>\u30b7\u30b9\u30c6\u30e01\u306f\u65ad\u7247\u7684\u306a\u60c5\u5831\u304b\u3089\u7d20\u65e9\u304f\u30a4\u30e1\u30fc\u30b8\u3092\u3064\u304b\u3080\u3053\u3068\u304c\u3067\u304d\u3001\u65e5\u5e38\u751f\u6d3b\u3067\u306f\u6b20\u304b\u305b\u306a\u3044\u601d\u8003\u30e2\u30fc\u30c9\u3067\u3042\u308b\u3002<\/p>\n<p>\u7d71\u8a08\u7d50\u679c\u3092\u89e3\u91c8\u3059\u308b\u969b\u306f\u3001\u8ad6\u7406\u7684\u30fb\u7d71\u8a08\u7684\u306a\u601d\u8003\u304c\u53ef\u80fd\u306a\u30b7\u30b9\u30c6\u30e02\u3067\u59a5\u5f53\u6027\u3092\u5224\u65ad\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u304c\u3001\u30b7\u30b9\u30c6\u30e01\u306e\u300c\u60f3\u50cf\u3057\u3084\u3059\u3044\u5358\u7d14\u306a\u7d50\u8ad6\u3092\u7591\u308f\u305a\u306b\u4fe1\u3058\u3088\u3046\u3068\u3059\u308b\u300d\u6027\u8cea\u3068\u30b7\u30b9\u30c6\u30e02\u306e\u300c\u30b7\u30b9\u30c6\u30e01\u304c\u4f5c\u308a\u4e0a\u3052\u305f\u305d\u308c\u3089\u3057\u3044\u7d50\u8ad6\u3092\u3088\u304f\u78ba\u8a8d\u305b\u305a\u6b63\u3057\u3044\u3068\u3057\u3066\u3057\u307e\u3046\u50be\u5411\u300d\u306b\u3088\u3063\u3066\u96e3\u3057\u304f\u306a\u3063\u3066\u3044\u308b\u3002<\/p>\n<p>\u3053\u306e\u6027\u8cea\u306b\u3088\u3063\u3066\u3001\u81ea\u5206\u3092\u53d6\u308a\u5dfb\u304f\u4e16\u754c\u3092\u3001\u8abf\u67fb\u3067\u88cf\u4ed8\u3051\u308b\u4ee5\u4e0a\u306b\u5358\u7d14\u3067\u4e00\u8cab\u6027\u304c\u3042\u308b\u3082\u306e\u3068\u3057\u3066\u6349\u3048\u3066\u3057\u307e\u3046\u3002<\/p>\n<h2>\u30e9\u30f3\u30c0\u30e0\u6027\u306e\u8aa4\u89e3\uff1a\u30db\u30c3\u30c8\u30cf\u30f3\u30c9<\/h2>\n<p>\u30d0\u30b9\u30b1\u30c3\u30c8\u30dc\u30fc\u30eb\u306b\u306f\u3001\u7d9a\u3051\u3056\u307e\u306b\u30b7\u30e5\u30fc\u30c8\u3092\u6c7a\u3081\u308b\u300c\u30db\u30c3\u30c8\u30cf\u30f3\u30c9\u300d\u3068\u3044\u3046\u8abf\u5b50\u304c\u826f\u3044\u72b6\u614b\u304c\u3042\u308b\u3068\u3044\u3046\u8003\u3048\u304c\u3001\u9078\u624b\u3084\u76e3\u7763\u30fb\u30d5\u30a1\u30f3\u306b\u53d7\u3051\u5165\u308c\u3089\u308c\u3066\u3044\u305f\u3002<br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/05\/basketball-243x300.png\" alt=\"\u30d0\u30b9\u30b1\u30c3\u30c8\u30dc\u30fc\u30eb\u306e\u30db\u30c3\u30c8\u30cf\u30f3\u30c9\u306e\u30a4\u30e1\u30fc\u30b8\" width=\"243\" height=\"300\" class=\"aligncenter size-medium wp-image-15896\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/05\/basketball-243x300.png 243w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/05\/basketball.png 365w\" sizes=\"auto, (max-width: 243px) 100vw, 243px\" \/><br \/>\n1985\u5e74\u306b\u5fc3\u7406\u5b66\u8005\u30a8\u30a4\u30e2\u30b9\u30fb\u30c8\u30d9\u30eb\u30b9\u30ad\u30fc\u3001<ruby>Thomas Gilovich<rt>\u30c8\u30fc\u30de\u30b9\u30fb\u30ae\u30ed\u30d3\u30c3\u30c1<\/rt><\/ruby>\u3068<ruby>Robert Vallone<rt>\u30ed\u30d0\u30fc\u30c8\u30fb\u30d0\u30ed\u30fc\u30cd<\/rt><\/ruby>\u304c\u3001\u5165\u3063\u305f\u30b7\u30e5\u30fc\u30c8\u3068\u5916\u3057\u305f\u30b7\u30e5\u30fc\u30c8\u306e\u9806\u756a\u306f\u5b8c\u5168\u306b\u30e9\u30f3\u30c0\u30e0\u3067\u3042\u308b\u3053\u3068\u3092\u8a3c\u660e\u3057\u3001\u30db\u30c3\u30c8\u30cf\u30f3\u30c9\u306f\u30e9\u30f3\u30c0\u30e0\u6027\u306e\u4e2d\u306b\u898f\u5247\u3084\u79e9\u5e8f\u3092\u898b\u3064\u3051\u3066\u3057\u307e\u3046\u8a8d\u77e5\u7684\u932f\u899a\u3060\u3068\u3057\u305f\u304c\u3001\u3053\u306e\u7d50\u679c\u3092\u805e\u3044\u305f\u95a2\u4fc2\u8005\u306f\u4fe1\u3058\u3088\u3046\u3068\u3057\u306a\u304b\u3063\u305f\u3002<\/p>\n<p>\u300c\u4eba\u751f\u3067\u906d\u9047\u3059\u308b\u4e8b\u8c61\u306e\u307b\u3068\u3093\u3069\u304c\u30e9\u30f3\u30c0\u30e0\u3067\u3042\u308b\u3068\u3044\u3046\u4e8b\u5b9f\u3092\u53d7\u3051\u5165\u308c\u306b\u304f\u3044\u300d\u3068\u3044\u3046\u4eba\u9593\u306e\u6027\u8cea\u306f\u3001\u682a\u53d6\u5f15\u3084\u30d3\u30b8\u30cd\u30b9\u306e\u610f\u601d\u6c7a\u5b9a\u306a\u3069\u69d8\u3005\u306a\u5834\u9762\u3067\u5f71\u97ff\u3092\u53ca\u307c\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>\u682a\u53d6\u5f15\u306e\u696d\u754c\u306b\u306f\u3001\u682a\u4fa1\u306e\u52d5\u304d\u306f\u30e9\u30f3\u30c0\u30e0\u3067\u3042\u308b\u306e\u3067\u5c06\u6765\u306e\u5024\u52d5\u304d\u3092\u4e88\u60f3\u3059\u308b\u3053\u3068\u306f\u4e0d\u53ef\u80fd\u3067\u3042\u308b\u3068\u3044\u3046\u300c\u30e9\u30f3\u30c0\u30e0\u30a6\u30a9\u30fc\u30af\u300d\u3068\u3044\u3046\u8a00\u8449\u304c\u3042\u308a\u3001\u5c11\u6570\u306e\u6cd5\u5247\u306b\u9665\u3089\u306a\u3044\u3088\u3046\u306b\u6c17\u3092\u3064\u3051\u308b\u8003\u3048\u65b9\u304c\u3042\u308b\u3002<\/p>\n<h2>\u8abf\u67fb\u7d50\u679c\u304b\u3089\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u5f97\u308b\u969b\u306b\u610f\u8b58\u3059\u308b<\/h2>\n<p>\u7d71\u8a08\u7684\u306a\u7d50\u679c\u304b\u3089\u89e3\u91c8\u3055\u308c\u305f<strong>\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u5185\u5bb9\u306b\u6ce8\u610f\u3092\u596a\u308f\u308c\u3001\u305d\u306e\u4fe1\u983c\u6027\u3092\u793a\u3059\u60c5\u5831\u306b\u306f\u3042\u307e\u308a\u6ce8\u610f\u3057\u306a\u3044\u932f\u899a\u306b\u6349\u308f\u308c\u3084\u3059\u3044\u6027\u8cea\u304c\u3042\u308b<\/strong>\u3053\u3068\u3092\u3001\u30c7\u30fc\u30bf\u3092\u898b\u308b\u969b\u306b\u610f\u8b58\u3059\u3079\u304d\u3067\u3042\u308b\u3002<\/p>\n<p>\u7d71\u8a08\u8abf\u67fb\u306e\u6a19\u672c\u306e\u30b5\u30f3\u30d7\u30ea\u30f3\u30b0\u6570\u306e\u59a5\u5f53\u6027\u3092\u78ba\u8a8d\u3059\u308b\u65b9\u6cd5\u3068\u3057\u3066\u3001\u6a19\u672c\u8aa4\u5dee\u65e9\u898b\u8868\u304b\u3089\u76ee\u6a19\u7cbe\u5ea6\u306b\u9054\u3059\u308b\u30b5\u30f3\u30d7\u30ea\u30f3\u30b0\u6570\u3092\u7b97\u51fa\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<br \/>\n<div id=\"attachment_15897\" style=\"width: 666px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-15897\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/05\/sampling_img.gif\" alt=\"\" width=\"656\" height=\"442\" class=\"size-full wp-image-15897\" \/><p id=\"caption-attachment-15897\" class=\"wp-caption-text\">\u6a19\u672c\u8aa4\u5dee\u65e9\u898b\u8868: \u76ee\u6a19\u3068\u3059\u308b\u7cbe\u5ea6\u306b\u9054\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u6a19\u672c\u6570\u3092\u78ba\u8a8d\u3067\u304d\u308b<br \/>\u5f15\u7528\u5143: <a href=\"https:\/\/research.nttcoms.com\/service\/sampling.html#h203\" target=\"_blank\" rel=\"noopener noreferrer\">NTT\u30b3\u30e0 \u30ea\u30b5\u30fc\u30c1 | \u30b5\u30f3\u30d7\u30ea\u30f3\u30b0<\/a><\/p><\/div><\/p>\n<p>\u3057\u304b\u3057\u3001\u63d0\u5531\u8005\u306e\u30c0\u30cb\u30a8\u30eb\u30fb\u30ab\u30fc\u30cd\u30de\u30f3\u81ea\u8eab\u3082\u63d0\u5531\u3059\u308b\u307e\u3067\u306f\u3001\u30b5\u30f3\u30d7\u30ea\u30f3\u30b0\u306e\u59a5\u5f53\u6027\u306e\u78ba\u8a8d\u3092\u3059\u308b\u8a08\u7b97\u65b9\u6cd5\u3092\u77e5\u3063\u3066\u3044\u305f\u306b\u3082\u95a2\u308f\u3089\u305a\u3001\u5b9f\u9a13\u306e\u88ab\u9a13\u8005\u306e\u4eba\u6570\u306f\u76f4\u611f\u7684\u306b\u6c7a\u3081\u3066\u3044\u3066\u78ba\u8a8d\u3092\u3057\u3066\u3044\u306a\u304b\u3063\u305f\u3068\u3044\u3046\u30a8\u30d4\u30bd\u30fc\u30c9\u304c\u3042\u308b\u3002<\/p>\n<p>\u7d71\u8a08\u5b66\u3092\u5b66\u3073\u7814\u7a76\u306b\u5229\u7528\u3057\u3066\u3044\u308b\u5c02\u9580\u5bb6\u3082\u9665\u3063\u3066\u3057\u307e\u3046\u305f\u3081\u3001\u8abf\u67fb\u7d50\u679c\u306b\u5411\u304d\u5408\u3046\u969b\u306f\u90fd\u5408\u306e\u826f\u3044\u89e3\u91c8\u3092\u898b\u51fa\u3057\u3066\u3044\u306a\u3044\u304b\u3001\u30c7\u30fc\u30bf\u306f\u4fe1\u983c\u6027\u304c\u3042\u308b\u3082\u306e\u306a\u306e\u304b\u3001\u5e38\u306b\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3042\u308b\u3002<\/p>\n<h2>\u95a2\u9023\u7528\u8a9e<\/h2>\n<ul>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/system1-system2\/\" rel=\"noopener noreferrer\" target=\"_blank\">2\u3064\u306e\u601d\u8003\u30e2\u30fc\u30c9(\u30b7\u30b9\u30c6\u30e01\u30fb\u30b7\u30b9\u30c6\u30e02)<\/a><\/li>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/cognitive-bias\/\" rel=\"noopener noreferrer\" target=\"_blank\">\u8a8d\u77e5\u30d0\u30a4\u30a2\u30b9<\/a>\f<\/li>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/halo-effect\/\" rel=\"noopener noreferrer\" target=\"_blank\">\u30cf\u30ed\u30fc\u52b9\u679c<\/a><\/li>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/representativenessheuristic\/\" rel=\"noopener noreferrer\" target=\"_blank\">\u4ee3\u8868\u6027\u30d2\u30e5\u30fc\u30ea\u30b9\u30c6\u30a3\u30c3\u30af<\/a><\/li>\n<\/ul>\n<h2>\u53c2\u8003\u6587\u732e<\/h2>\n<ul>\n<li><a href=\"https:\/\/amzn.to\/2WzgBQN\" rel=\"noopener noreferrer\" target=\"_blank\">\u30c0\u30cb\u30a8\u30eb\u30fb\u30ab\u30fc\u30cd\u30de\u30f3(2014) \u300e\u30d5\u30a1\u30b9\u30c8&#038;\u30b9\u30ed\u30fc(\u4e0a) \u3042\u306a\u305f\u306e\u610f\u601d\u306f\u3069\u306e\u3088\u3046\u306b\u6c7a\u307e\u308b\u304b?\u300f\u6751\u4e95\u7ae0\u5b50\u8a33,\u30cf\u30e4\u30ab\u30ef\u30fb\u30ce\u30f3\u30d5\u30a3\u30af\u30b7\u30e7\u30f3\u6587\u5eab.<\/a><\/li>\n<\/ul>\n<h2>\u53c2\u8003\u30b5\u30a4\u30c8<\/h2>\n<ul>\n<li><a href=\"https:\/\/ja.wikipedia.org\/wiki\/%E6%97%A9%E3%81%BE%E3%81%A3%E3%81%9F%E4%B8%80%E8%88%AC%E5%8C%96\" rel=\"noopener noreferrer\" target=\"_blank\">\u65e9\u307e\u3063\u305f\u4e00\u822c\u5316 | wikipedia<\/a><\/li>\n<li><a href=\"https:\/\/atarimae.biz\/archives\/16913\" target=\"_blank\" rel=\"noopener noreferrer\">\u5c11\u6570\u306e\u6cd5\u5247\u306b\u3064\u3044\u3066\u3002\u300c\u3069\u308c\u3060\u3051\u306e\u4eba\u6570\u306b\u3064\u3044\u3066\u8abf\u67fb\u3057\u305f\u304b\u300d\u304c\u91cd\u8981\u306a\u7406\u7531<\/a><\/li>\n<li><a href=\"https:\/\/youtu.be\/gxSUqr3ouYA\" target=\"_blank\" rel=\"noopener noreferrer\">This \u2260 That<\/a><\/li>\n<li><a href=\"https:\/\/ja.wikipedia.org\/wiki\/%E3%83%9B%E3%83%83%E3%83%88%E3%83%8F%E3%83%B3%E3%83%89%E3%81%AE%E8%AA%A4%E8%AC%AC\" target=\"_blank\" rel=\"noopener noreferrer\">\u30db\u30c3\u30c8\u30cf\u30f3\u30c9\u306e\u8aa4\u8b2c<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u7d71\u8a08\u7684\u30c7\u30fc\u30bf\u306b\u5bfe\u3059\u308b\u4fe1\u983c\u6027\u3092\u6c17\u306b\u305b\u305a\u3001\u7d50\u679c\u3092\u904e\u5270\u306b\u4fe1\u983c\u3057\u3066\u3057\u307e\u3046\u3068\u3044\u3046\u932f\u899a<\/p>\n","protected":false},"author":33,"featured_media":15896,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"English":"The Law of Small Numbers","footnotes":""},"glossary-category":[369,21],"glossary_tag":[],"class_list":["post-15887","glossary","type-glossary","status-publish","has-post-thumbnail","hentry","glossary-category-research-analysis-test","glossary-category-psychology-behavioraleconomics-brain-science"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary\/15887","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/users\/33"}],"version-history":[{"count":0,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary\/15887\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/media\/15896"}],"wp:attachment":[{"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/media?parent=15887"}],"wp:term":[{"taxonomy":"glossary-category","embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary-category?post=15887"},{"taxonomy":"glossary_tag","embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary_tag?post=15887"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}