{"id":16087,"date":"2019-07-01T17:00:07","date_gmt":"2019-07-01T08:00:07","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?post_type=glossary&#038;p=16087"},"modified":"2020-06-14T16:23:49","modified_gmt":"2020-06-14T07:23:49","slug":"aidma","status":"publish","type":"glossary","link":"https:\/\/uxdaystokyo.com\/articles\/glossary\/aidma\/","title":{"rendered":"AIDMA\uff08\u30a2\u30a4\u30c9\u30de\uff09"},"content":{"rendered":"<p>\u6d88\u8cbb\u8005\u304c\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u30fb\u7533\u8fbc\u3059\u308b\u969b\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u8aac\u660e\u3059\u308b\u305f\u3081\u306e\u30e2\u30c7\u30eb\u3067\u3042\u308b\u3002<\/p>\n<ul>\n<li>\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u77e5\u308a\uff08\u6ce8\u610f: Attention\uff09<\/li>\n<li>\u8208\u5473\u95a2\u5fc3\u3092\u6301\u3061\uff08\u95a2\u5fc3: Interest\uff09<\/li>\n<li>\u6b32\u3057\u3044\u3068\u601d\u3044\uff08\u6b32\u6c42: Desire\uff09<\/li>\n<li>\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u8a18\u61b6\u3057\u3066\uff08\u8a18\u61b6:Memory\uff09<\/li>\n<li>\u8cfc\u5165\u30fb\u7533\u8fbc\u307f\u3059\u308b\uff08\u884c\u52d5: Action\uff09<\/li>\n<\/ul>\n<p>\u8cfc\u8cb7\u884c\u52d5\u306b\u5408\u308f\u305b\u305f\u6d88\u8cbb\u8005\u3078\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u3092\u884c\u3046\u969b\u306b\u5229\u7528\u3067\u304d\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u30011924\u5e74\u306b\u30b5\u30df\u30e5\u30a8\u30eb\u30fb\u30ed\u30fc\u30e9\u30f3\u30c9\u30fb\u30db\u30fc\u30eb\uff08Samuel Roland Hall\uff09\u304c\u8457\u66f8\u300cRetail Advertising and Selling\u300d\u3067\u63d0\u5531\u3057\u305f\u3002<\/p>\n<p>\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u4f01\u696d\u3067\u306f\u3001\u6d88\u8cbb\u8005\u306b\u3068\u3063\u3066\u6700\u9069\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u8003\u3048\u308b\u305f\u3081\u306b\u3001\u3053\u306e\u3088\u3046\u306a\u8cfc\u8cb7\u884c\u52d5\u30d7\u30ed\u30bb\u30b9\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u7528\u3044\u308b\u3053\u3068\u304c\u3042\u308b\u3002<\/p>\n<p>Attention\u3092\u300c\u8a8d\u77e5\u6bb5\u968e\u300d\u3001Interest\u3001Desire\u3001Memory\u307e\u3067\u3092\u300c\u611f\u60c5\u6bb5\u968e\u300d\u3001Action\u3092\u300c\u884c\u52d5\u6bb5\u968e\u300d3\u3064\u306b\u533a\u5225\u3092\u3057\u3066\u3001\u6d88\u8cbb\u8005\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u884c\u3046\u3002<\/p>\n<div id=\"wp-image-16110\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-wp-image-16110\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/06\/AIDMA-1024x508.png\" alt=\"\" width=\"700\" height=\"347\" align=\"aligncenter\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/06\/AIDMA-1024x508.png 1024w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/06\/AIDMA-300x149.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/06\/AIDMA-768x381.png 768w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/06\/AIDMA.png 1920w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><p id=\"caption-wp-image-16110\" class=\"wp-caption-text\">AIDMA\u306e\u6cd5\u5247-\u30d7\u30ed\u30bb\u30b9-<\/p><\/div>\n<h2>\u5b9f\u969b\u306e\u8cfc\u8cb7\u884c\u52d5\u3068\u7167\u3089\u3057\u5408\u308f\u305b\u305f\u30d7\u30ed\u30bb\u30b9\u4f8b<\/h2>\n<p>AIDMA\u306b\u6cbf\u3063\u3066\u3001\u65b0\u578b\u306e\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306e\u8cfc\u5165\u3092\u4f8b\u306b\u8003\u3048\u308b\u3068\u3001\u6d88\u8cbb\u8005\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u884c\u52d5\u30d7\u30ed\u30bb\u30b9\u3092\u305f\u3069\u308b\u3002<\/p>\n<h3>Attention\uff08\u6ce8\u610f\uff09\uff1a\u8a8d\u77e5\u6bb5\u968e<\/h3>\n<p>\u73fe\u5728\u306e\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u30922\u5e74\u8fd1\u304f\u4f7f\u7528\u3057\u3066\u3044\u308b\u6d88\u8cbb\u8005\u306b\u5bfe\u3057\u3066\u3001CM\u3067\u65b0\u578b\u306e\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u5ba3\u4f1d\u304c\u6d41\u308c\u305f\u3002\u6f20\u7136\u3068\u8cb7\u3044\u63db\u3048\u305f\u3044\u3068\u601d\u3063\u3066\u3044\u305f\u6d88\u8cbb\u8005\u306b\u3001\u305d\u306e\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u304c\u5370\u8c61\u306b\u6b8b\u308b\u3002<\/p>\n<h3>Interest\uff08\u95a2\u5fc3\uff09\uff1a\u611f\u60c5\u6bb5\u968e<\/h3>\n<p>\u73fe\u5728\u4f7f\u7528\u3057\u3066\u3044\u308b\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3068\u6bd4\u8f03\u3092\u3057\u3066\u30c7\u30b6\u30a4\u30f3\u3001\u6a5f\u80fd\u3068\u3082\u306b\u512a\u308c\u3066\u3044\u308b\u3002\u7279\u306b\u91cd\u8996\u3059\u308b\u30ab\u30e1\u30e9\u6a5f\u80fd\u304c\u629c\u7fa4\u3067\u3042\u308b\u3002\u307e\u305a\u306f\u5b9f\u7269\u3092\u307f\u306b\u884c\u3053\u3046\u3068\u601d\u3046\u3002<\/p>\n<h3>Desire\uff08\u6b32\u6c42\uff09\uff1a\u611f\u60c5\u6bb5\u968e<\/h3>\n<p>\u6d88\u8cbb\u8005\u306f\u5b9f\u969b\u306b\u5bb6\u96fb\u91cf\u8ca9\u5e97\u306b\u8db3\u3092\u904b\u3073\u3001\u305d\u306e\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306b\u3064\u3044\u3066\u5e97\u54e1\u304b\u3089\u8aac\u660e\u3092\u53d7\u3051\u3001\u81ea\u8eab\u3067\u3082\u4f53\u9a13\u3057\u3066\u307f\u308b\u3002\u6a5f\u80fd\u3060\u3051\u3067\u306a\u304f\u3001\u4f7f\u3044\u3084\u3059\u3055\u3082\u4f53\u611f\u3059\u308b\u3002<\/p>\n<h3>Memory\uff08\u8a18\u61b6\uff09\uff1a\u611f\u60c5\u6bb5\u968e<\/h3>\n<p>\u305d\u306e\u5834\u3067\u306f\u8cfc\u5165\u305b\u305a\u306b\u4e00\u65e6\u5e97\u3092\u5f8c\u306b\u3059\u308b\u304c\u3001\u305d\u308c\u304b\u3089\u3082\u73fe\u5728\u3092\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3092\u4f7f\u3046\u5ea6\u306b\u3001\u65b0\u578b\u306e\u826f\u3055\u3092\u601d\u3044\u51fa\u3059\u3002<\/p>\n<h3>Action\uff08\u884c\u52d5\uff09\uff1a\u884c\u52d5\u6bb5\u968e<\/h3>\n<p>\u5f8c\u65e5\u3001\u518d\u5ea6\u5bb6\u96fb\u91cf\u8ca9\u5e97\u306b\u8d74\u304d\u3001\u65b0\u578b\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3092\u8cfc\u5165\u3059\u308b\u3002<\/p>\n<h2>\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u63d0\u4f9b\u8005\u304c\u3068\u308b\u30a2\u30d7\u30ed\u30fc\u30c1<\/h2>\n<p>\u8a8d\u77e5\u6bb5\u968e\u3067\u306f\u307e\u305a\u6d88\u8cbb\u8005\u304c\u62b1\u3048\u3066\u3044\u308b\u60a9\u307f\uff08\u307e\u305f\u306f\u30cb\u30fc\u30ba\uff09\u3092\u60f3\u5b9a\u3057\u3001\u95a2\u5fc3\u3092\u6301\u3064\u3088\u3046\u306a\u5e83\u544a\u3092\u6253\u3061\u3001\u6ce8\u610f\u3092\u5f15\u304f\u3002\u611f\u60c5\u6bb5\u968e\u3067\u306f\u4f53\u9a13\u3057\u3066\u3082\u3089\u3044\u3001\u8cfc\u8cb7\u610f\u6b32\u3092\u9ad8\u3081\u3066\u3082\u3089\u3046\u3068\u540c\u6642\u306b\u30cd\u30c3\u30af\u3068\u306a\u308b\u90e8\u5206\u3092\u89e3\u6d88\u3057\u3066\u3044\u304f\u3002\u884c\u52d5\u6bb5\u968e\u3067\u306f\u6700\u7d42\u7684\u306b\u8cfc\u5165\u3092\u3057\u3066\u3082\u3089\u3046\u3002<\/p>\n<p>\u4ee5\u4e0a\u306e\u3088\u3046\u306b\u8cfc\u8cb7\u884c\u52d5\u306b\u5408\u308f\u305b\u3066\u6700\u9069\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u53d6\u308b\u3053\u3068\u3067\u6d88\u8cbb\u8005\u306b\u8cfc\u5165\u3092\u4fc3\u3059\u3002<\/p>\n<h2>\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u6642\u4ee3\u306e\u884c\u52d5\u30d7\u30ed\u30bb\u30b9AISAS<\/h2>\n<p>AIDMA\u304c\u63d0\u5531\u3055\u308c\u305f1920\u5e74\u4ee3\u9803\u306b\u306f\u306a\u304b\u3063\u305f\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u304c\u666e\u53ca\u3057\u305f\u3053\u3068\u3067\u3001\u65b0\u3057\u3044\u6d88\u8cbb\u884c\u52d5\u30d7\u30ed\u30bb\u30b9\u304c\u65e5\u672c\u306e\u96fb\u901a\u306b\u3088\u3063\u30662000\u5e74\u3054\u308d\u304b\u3089\u63d0\u5531\u3055\u308c\u305f\u3002\u305d\u308c\u304cAISAS\u3067\u3042\u308b\u3002<\/p>\n<p>Attention\uff08\u8a8d\u77e5\u30fb\u6ce8\u610f\uff09Interest\uff08\u8208\u5473\u30fb\u95a2\u5fc3\uff09Search\uff08\u691c\u7d22\uff09Action\uff08\u884c\u52d5\uff09Share\uff08\u5171\u6709\uff09\u306e\u982d\u6587\u5b57\u3092\u3068\u3063\u305f\u3082\u306e\u3067\u3042\u308b\u3002<\/p>\n<p>\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u304c\u767b\u5834\u3057\u3066\u4ee5\u964d\u3001\u6d88\u8cbb\u8005\u306fCM\u7b49\u306e\u5e83\u544a\u3067\u8a8d\u77e5\/\u95a2\u5fc3\u3092\u6301\u3063\u305f\u5546\u54c1\u3092\u691c\u7d22\u3092\u3057\u3066\u3001\u8cfc\u5165\u7b49\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u8d77\u3053\u3057\u3066\u3001\u305d\u308c\u3092SNS\u7b49\u3067\u30b7\u30a7\u30a2\u3092\u3057\u3066\u3044\u304f\u30d7\u30ed\u30bb\u30b9\u3092\u305f\u3069\u308b\u3002\u4f01\u696d\u306f\u30b7\u30a7\u30a2\u307e\u3067\u3092\u8003\u616e\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u305d\u306e\u30b7\u30a7\u30a2\u306b\u3088\u3063\u3066\u3055\u3089\u306b\u5225\u306e\u6d88\u8cbb\u8005\u304c\u8a8d\u77e5\uff5e\u8cfc\u5165\uff5e\u5171\u6709\u3068\u3044\u3063\u305f\u5faa\u74b0\u3092\u751f\u3080\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<h2>AIDMA\u3068AISAS\u306e\u4f7f\u3044\u5206\u3051\u306b\u3064\u3044\u3066<\/h2>\n<p>\u53b3\u5bc6\u306b2\u3064\u306e\u4f7f\u3044\u5206\u3051\u306f\u306a\u304f\u3001\u73fe\u5b9f\u3067\u306f\u3001AIDMA\u3068AISAS\u304c\u7d44\u307f\u5408\u308f\u3055\u308a\u3001\u6d88\u8cbb\u8005\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u65b9\u6cd5\u304c\u3088\u308a\u591a\u5c90\u306b\u6e21\u308a\u8907\u96d1\u5316\u3057\u3066\u3044\u308b\u3002\u305d\u308c\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u304c\u30cd\u30c3\u30c8\u3068\u30ea\u30a2\u30eb\u4e21\u65b9\u304c\u7d61\u307f\u5408\u3063\u3066\u3044\u308b\u30b1\u30fc\u30b9\u304c\u591a\u304f\u306a\u3063\u3066\u3044\u308b\u304b\u3089\u3067\u3042\u308b\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u30012010\u5e74\u4ee3\u524d\u534a\u306e\u9803\u3001\u65c5\u884c\u3092\u8a08\u753b\u3059\u308b\u969b\u3001\u76ee\u7684\u5730\u3092\u6c7a\u3081\u3001\u672c\u5c4b\u3084\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3067\u5468\u56f2\u306e\u89b3\u5149\u5730\u3092\u8abf\u3079\u3001\u3044\u304f\u3064\u304b\u306e\u4e88\u7d04\u30b5\u30a4\u30c8\u3092\u6bd4\u8f03\u691c\u8a0e\u3057\u3066\u3001\u30db\u30c6\u30eb\u3092\u4e88\u7d04\u3059\u308b\u3068\u3044\u3063\u305f\u30b1\u30fc\u30b9\u304c\u591a\u304b\u3063\u305f\u3002<\/p>\n<p>\u3057\u304b\u3057\u30012010\u5e74\u4ee3\u5f8c\u534a\u3067\u306f\u3001\u76ee\u7684\u5730\u3084\u5468\u56f2\u306e\u89b3\u5149\u5730\u3092Instagram\u306a\u3069\u306eSNS\u3092\u6d3b\u7528\u3059\u308b\u6d88\u8cbb\u8005\uff08\u30e6\u30fc\u30b6\u30fc\uff09\u3082\u4e00\u5b9a\u6570\u5897\u3048\u305f\u3002\u3088\u3063\u3066\u89b3\u5149\u5730\u306f\u96c6\u5ba2\u3092\u3059\u308b\u305f\u3081\u306b\u3001\u7279\u5b9a\u306e\u5a92\u4f53\u306b\u5e83\u544a\u63b2\u8f09\u3092\u3057\u305f\u308a\u3001\u96d1\u8a8c\u306b\u53d6\u308a\u4e0a\u3052\u3066\u3082\u3089\u3046\u3060\u3051\u3067\u306a\u304f\u3001SNS\u306e\u6295\u7a3f\u3092\u898b\u3066\u95a2\u5fc3\u3084\u884c\u304d\u305f\u3044\u3068\u601d\u3063\u3066\u3082\u3089\u3048\u308b\u3088\u3046\u306a\u4ed5\u639b\u3051\u3092\u8003\u3048\u308b\u5fc5\u8981\u304c\u51fa\u3066\u304d\u305f\u3002<\/p>\n<h2>\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u3092\u8003\u616e\u3057\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u3059\u308b<\/h2>\n<p>\u30b5\u30fc\u30d3\u30b9\u63d0\u4f9b\u8005\u304cAIDMA\u3092\u5143\u306b\u6d88\u8cbb\u8005\u3068\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u5834\u5408\u3001\u6d88\u8cbb\u8005\u306e\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\uff08\u7f6e\u304b\u308c\u305f\u72b6\u6cc1\uff09\u3092\u8003\u616e\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002\u4f8b\u3048\u3070\u3001\u3042\u308b\u5546\u54c1\u3092\u8a8d\u77e5\u3057\u3066\u3082\u3089\u3046\u305f\u3081\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u6d88\u8cbb\u8005\u306f\u3069\u3053\u306b\u30fb\u3069\u3093\u306a\u6642\u9593\u5e2f\u306b\u30fb\u8ab0\u3068\u5c45\u308b\u304b\u3002\u4f8b\u3048\u3070\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u5c45\u5834\u6240\u304c\u4e57\u308a\u7269\u3067\u3042\u3063\u305f\u3068\u3057\u3066\u3001\u6d88\u8cbb\u8005\u306b\u5bfe\u3057\u3066\u3001\u96fb\u8eca\u5185\u3067\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5\u3068\u30bf\u30af\u30b7\u30fc\u5185\u3067\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5\u306f\u7570\u306a\u308b\u3002AIDMA\u7b49\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3059\u308b\u969b\u3082\u3001\u6d88\u8cbb\u8005\u306e\u80cc\u666f\u3084\u5fc3\u7406\u72b6\u6cc1\u3092\u8003\u616e\u3057\u3066\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3042\u308b\u3002<\/p>\n<h2>\u95a2\u9023\u7528\u8a9e<\/h2>\n<ul>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/3canalysis\/\">3C\u5206\u6790<\/a><\/li>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/aarrr\/\">AARRR<\/a><\/li>\n<\/ul>\n<h2>\u53c2\u8003\u6587\u732e\u30fb\u8a18\u4e8b<\/h2>\n<ul>\n<li><a href=\"https:\/\/mba.globis.ac.jp\/about_mba\/glossary\/detail-12514.html\" target=\"_blank\" rel=\"noopener noreferrer\">AIDMA\uff08\u30a2\u30a4\u30c9\u30de\uff09\u3068\u306f\u30fb\u610f\u5473\uff5cMBA\u306e\u30b0\u30ed\u30fc\u30d3\u30b9\u7d4c\u55b6\u5927\u5b66\u9662<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u884c\u52d5\u30d7\u30ed\u30bb\u30b9\u3092\u3042\u3089\u308f\u3057\u305fAttention\uff08\u6ce8\u610f\uff09 Interest\uff08\u95a2\u5fc3\uff09Desire\uff08\u6b32\u6c42\uff09 Memory\uff08\u8a18\u61b6\uff09 Action\uff08\u884c\u52d5\uff09\u306e\u982d\u6587\u5b57\u3092\u53d6\u3063\u305f\u3082\u306e\u3002<\/p>\n","protected":false},"author":27,"featured_media":16110,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"English":"","footnotes":""},"glossary-category":[22],"glossary_tag":[],"class_list":["post-16087","glossary","type-glossary","status-publish","has-post-thumbnail","hentry","glossary-category-tools-frameworks-methodologies"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary\/16087","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/users\/27"}],"version-history":[{"count":0,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary\/16087\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/media\/16110"}],"wp:attachment":[{"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/media?parent=16087"}],"wp:term":[{"taxonomy":"glossary-category","embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary-category?post=16087"},{"taxonomy":"glossary_tag","embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary_tag?post=16087"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}