{"id":16404,"date":"2019-07-07T22:19:29","date_gmt":"2019-07-07T13:19:29","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?post_type=glossary&#038;p=16404"},"modified":"2025-08-26T09:55:47","modified_gmt":"2025-08-26T00:55:47","slug":"goldilocks-principle","status":"publish","type":"glossary","link":"https:\/\/uxdaystokyo.com\/articles\/glossary\/goldilocks-principle\/","title":{"rendered":"\u30b4\u30eb\u30c7\u30a3\u30ed\u30c3\u30af\u30b9\u306e\u539f\u7406"},"content":{"rendered":"<p>\u540c\u69d8\u306e\u7a2e\u985e\u3067\u6bb5\u968e\u306e\u7570\u306a\u308b3\u3064\u4ee5\u4e0a\u306e\u9078\u629e\u80a2\u304c\u3042\u308b\u3068\u3001\u591a\u304f\u306e\u4eba\u306f\u5e73\u5747\u7684\u306a\u3082\u306e\u3092\u9078\u3093\u3067\u3057\u307e\u3046\u3053\u3068\u3002<br \/>\n\u677e\u7af9\u6885\u52b9\u679c\u3068\u3082\u547c\u3070\u308c\u3001\u7af9\uff08\u5e73\u5747\u7684\u306a\u3082\u306e\uff09\u3092\u9078\u3093\u3067\u3057\u307e\u3046\u4eba\u304c\u591a\u3044\u3053\u3068\u3092\u8868\u3059\u3002<br \/>\n\u5e73\u5747\u3088\u308a\u4e0a\u30fb\u5e73\u5747\u30fb\u5e73\u5747\u3088\u308a\u4e0b\u3001\u305d\u308c\u305e\u308c\u3092\u9078\u3076\u78ba\u7387\u306f\u3001\u304a\u304a\u3088\u305d2:5:3\u3068\u8a00\u308f\u308c\u3066\u3044\u308b\u3002<\/p>\n<h2>\u30b4\u30eb\u30c7\u30a3\u30ed\u30c3\u30af\u30b9\u30683\u5339\u306e\u718a<\/h2>\n<p>\u8a9e\u6e90\u306f<ruby>Robert Southey<rt>\u30ed\u30d0\u30fc\u30c8\u30fb\u30b5\u30a6\u30b8\u30fc<\/rt><\/ruby>\u306b\u3088\u308b\u30a4\u30ae\u30ea\u30b9\u306e\u6709\u540d\u306a\u7ae5\u8a71\u300c\u30b4\u30eb\u30c7\u30a3\u30ed\u30c3\u30af\u30b9\u30683\u5339\u306e\u718a\u300d\u306b\u3061\u306a\u3093\u3067\u540d\u4ed8\u3051\u3089\u308c\u305f\u3002<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-16410\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/07\/The_Three_Bears_-_Project_Gutenberg_eText_17034-828x1024.jpg\" alt=\"\u30b4\u30eb\u30c7\u30a3\u30ed\u30c3\u30af\u30b9\u30683\u5339\u306e\u718a\" width=\"400\" height=\"494\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/07\/The_Three_Bears_-_Project_Gutenberg_eText_17034-828x1024.jpg 828w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/07\/The_Three_Bears_-_Project_Gutenberg_eText_17034-243x300.jpg 243w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/07\/The_Three_Bears_-_Project_Gutenberg_eText_17034-768x950.jpg 768w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/07\/The_Three_Bears_-_Project_Gutenberg_eText_17034.jpg 1552w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><br \/>\n\u300c\u30b4\u30eb\u30c7\u30a3\u30ed\u30c3\u30af\u30b9\u30683\u5339\u306e\u718a\u300d\u306e\u3044\u3061\u5834\u9762<br \/>\n\u5f15\u7528: <a href=\"https:\/\/ja.wikipedia.org\/wiki\/3%E3%81%B3%E3%81%8D%E3%81%AE%E3%81%8F%E3%81%BE\" target=\"_blank\" rel=\"noopener noreferrer\">wikipedia<\/a><\/p>\n<p>\u7269\u8a9e\u306b\u767b\u5834\u3059\u308b\u201d\u30b4\u30eb\u30c7\u30a3\u30ed\u30c3\u30af\u30b9\u201d\u3068\u3044\u3046\u540d\u306e\u5973\u306e\u5b50\u304c\u30013\u5339\u306e\u718a\u304c\u4f4f\u3080\u5bb6\u306b\u5165\u308b\u3002<br \/>\n\u305d\u3053\u3067\u71b1\u3044\u304a\u7ca5\u30fb\u306c\u308b\u3044\u304a\u7ca5\u30fb\u4e2d\u9593\u306e\u6e29\u5ea6\u306e\u304a\u7ca5\u306e\u4e2d\u304b\u3089\u300c\u4e2d\u9593\u306e\u6e29\u5ea6\u306e\u304a\u7ca5\u300d\u3092\u98df\u3079\u3066\u3001\u30d9\u30c3\u30c8\u3082\u56fa\u3059\u304e\u308b\u30d9\u30c3\u30c9\u30fb\u67d4\u3089\u304b\u3059\u304e\u308b\u30d9\u30c3\u30c9\u30fb\u4e2d\u9593\u306e\u56fa\u3055\u306e\u30d9\u30c3\u30c9\u306e\u4e2d\u304b\u3089\u300c\u4e2d\u9593\u306e\u56fa\u3055\u306e\u30d9\u30c3\u30c9\u300d\u306b\u5bdd\u308b\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u4eba\u9593\u306f\u540c\u69d8\u306e\u7a2e\u985e\u30673\u6bb5\u968e\u306e\u3082\u306e\u304c\u4e26\u3093\u3067\u3044\u308b\u3068\u3001\u4e2d\u9593\u3092<strong>\u3061\u3087\u3046\u3069\u826f\u3044\u3082\u306e<\/strong>\u3068\u3057\u3066\u9078\u629e\u3059\u308b\u3053\u3068\u304c\u591a\u3044\u3002<\/p>\n<h2>\u30d7\u30ed\u30b9\u30da\u30af\u30c8\u7406\u8ad6\u3068\u306e\u95a2\u9023\u6027<\/h2>\n<p>\u4eba\u306f\u5229\u76ca\u3088\u308a\u640d\u5931\u306e\u65b9\u3092\u5927\u304d\u304f\u611f\u3058\u3066\u3057\u307e\u3046\u300c<a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/prospect-theory\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30d7\u30ed\u30b9\u30da\u30af\u30c8\u7406\u8ad6<\/a>\u300d\u306b\u9665\u308b\u50be\u5411\u304c\u3042\u308b\u3002<br \/>\n\u305d\u3053\u30673\u7a2e\u985e\u306e\u9078\u629e\u80a2\u304c\u4e26\u3093\u3067\u3044\u308b\u3068\u3001\u4eba\u306f\u3069\u3046\u3057\u3066\u3082\u96a3\u306e\u3082\u306e\u3068\u6bd4\u8f03\u3057\u3066\u3057\u307e\u3046\u305f\u3081\u3001\u5931\u6557\u3057\u305f\u304f\u306a\u3044\u3068\u3044\u3046\u640d\u5931\u56de\u907f\u306e\u5fc3\u7406\u304c\u50cd\u304d\u3001\u7121\u96e3\u306a\u771f\u3093\u4e2d\u3092\u9078\u3093\u3067\u3057\u307e\u3046\u3002<\/p>\n<h2>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306e\u5229\u7528<\/h2>\n<p>\u5024\u6bb5\u304c\u9ad8\u3044\u30cf\u30a4\u30a8\u30f3\u30c9\u30e2\u30c7\u30eb\u3001\u5024\u6bb5\u304c\u5b89\u3044\u30ed\u30fc\u30a8\u30f3\u30c9\u30e2\u30c7\u30eb\u3001\u4e2d\u9593\u306e\u5024\u6bb5\u306e\u30e2\u30c7\u30eb\u3002<br \/>\n3\u7a2e\u985e\u306e\u5546\u54c1\u3092\u540c\u6642\u306b\u767a\u58f2\u3057\u3066\u3001\u771f\u3093\u4e2d\u3078\u3068\u8a98\u5c0e\u3059\u308b\u3053\u3068\u304c\u591a\u304f\u898b\u3089\u308c\u308b\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001iMac\u306e\u8cfc\u5165\u30823\u30e2\u30c7\u30eb\u3092\u4e26\u3079\u3066\u6bd4\u8f03\u3057\u3066\u3044\u308b\u3002<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-16414\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/07\/001-1024x759.png\" alt=\"iMac\" width=\"700\" height=\"519\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/07\/001-1024x759.png 1024w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/07\/001-300x222.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/07\/001-768x569.png 768w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/07\/001.png 1960w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><br \/>\n\u53c2\u7167\uff1a<a href=\"https:\/\/www.apple.com\/jp\/shop\/buy-mac\/imac\/27%E3%82%A4%E3%83%B3%E3%83%81\" target=\"_blank\" rel=\"noopener noreferrer\">iMac\u3092\u8cfc\u5165<\/a><\/p>\n<h2>\u69d8\u3005\u306a\u5206\u91ce\u306b\u304a\u3051\u308b\u30b4\u30eb\u30c7\u30a3\u30ed\u30c3\u30af\u30b9<\/h2>\n<h3>\u5b87\u5b99\u7a7a\u9593\u306b\u304a\u3051\u308b\u30b4\u30eb\u30c7\u30a3\u30ed\u30c3\u30af\u30b9<\/h3>\n<p>\u60d1\u661f\u306f\u6052\u661f\u3084\u9280\u6cb3\u306e\u4e2d\u5fc3\u304b\u3089\u96e2\u308c\u3059\u304e\u3066\u3082\u8fd1\u3059\u304e\u3066\u3082\u904e\u9177\u306a\u74b0\u5883\u3068\u306a\u308a\u751f\u547d\u3092\u7dad\u6301\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u306a\u3044\u3002\u751f\u547d\u3092\u7dad\u6301\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3061\u3087\u3046\u3069\u826f\u3044\u4e2d\u9593\u3092\u30b4\u30eb\u30c7\u30a3\u30ed\u30c3\u30af\u30b9\u9818\u57df\u3001\u307e\u305f\u306f\u30cf\u30d3\u30bf\u30d6\u30eb\u30fb\u30be\u30fc\u30f3\u3068\u8a00\u3046\u3002<\/p>\n<h3>\u7d4c\u6e08\u306b\u304a\u3051\u308b\u30b4\u30eb\u30c7\u30a3\u30ed\u30c3\u30af\u30b9<\/h3>\n<p>\u666f\u6c17\u304c\u904e\u71b1\u3082\u51b7\u3048\u8fbc\u307f\u3082\u305b\u305a\u3001\u4f4e\u6210\u9577\u30fb\u4f4e\u91d1\u5229\u306b\u3042\u308b\u7d4c\u6e08\u72b6\u614b\u3092\u30b4\u30eb\u30c7\u30a3\u30ed\u30c3\u30af\u30b9\u7d4c\u6e08\u3082\u3057\u304f\u306f\u30b4\u30eb\u30c7\u30a3\u30ed\u30c3\u30af\u30b9\u76f8\u5834\u3068\u3082\u8a00\u3046\u3002<\/p>\n<h3>\u30a2\u30f3\u30b1\u30fc\u30c8\u306b\u304a\u3051\u308b\u30b4\u30eb\u30c7\u30a3\u30ed\u30c3\u30af\u30b9<\/h3>\n<p>3\u6bb5\u968e\u4ee5\u4e0a\u306e\u56de\u7b54\u9078\u629e\u80a2\u304c\u3042\u308b\u30a2\u30f3\u30b1\u30fc\u30c8\uff08\u826f\u3044\u30fb\u666e\u901a\u30fb\u60aa\u3044 \u306a\u3069\uff09\u3092\u304a\u3053\u306a\u3046\u3068\u3001\u771f\u3093\u4e2d\u306e\u300c\u666e\u901a\u300d\u3092\u56de\u7b54\u3057\u304c\u3061\u3067\u3042\u308b\u3002<br \/>\n11\u6bb5\u968e\u306e\u9078\u629e\u80a2\u3067\u8abf\u67fb\u3092\u884c\u3046<a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/nps\/\">NPS<\/a>\uff08<a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/nps\/\">\u30cd\u30c3\u30c8\u30fb\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u30fb\u30b9\u30b3\u30a2<\/a>\uff09\u3068\u3044\u3046\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3(\u4f01\u696d\u3084\u88fd\u54c1\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u4fe1\u983c\u30fb\u611b\u7740\u306e\u5ea6\u5408\u3044)\u3092\u6570\u5024\u5316\u3059\u308b\u65b9\u6cd5\u3067\u306f\u3001\u300c\u3053\u306e\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u89aa\u3057\u3044\u53cb\u4eba\u3084\u540c\u50da\u306b\u9032\u3081\u308b\u53ef\u80fd\u6027\u306f\u3069\u306e\u304f\u3089\u3044\u3042\u308a\u307e\u3059\u304b\uff1f\u300d\u3068\u3044\u3046\u8cea\u554f\u306b\u5bfe\u3057\u30010\u301c10\u306e\u70b9\u6570\u3092\u3064\u3051\u3066\u3082\u3089\u3046\u3002<\/p>\n<p>\u70b9\u6570(\u63a8\u5968\u5ea6)\u306b\u5fdc\u3058\u3066\u9867\u5ba2\u30920\u301c6 \u6279\u5224\u8005\u30017\u301c8 \u4e2d\u7acb\u8005\u30019\u301c10 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data-col-size=\"sm\">\u6975\u7aef\u6027\u306e\u56de\u907f<\/th>\n<th data-start=\"582\" data-end=\"597\" data-col-size=\"sm\">\u30b4\u30eb\u30c7\u30a3\u30ed\u30c3\u30af\u30b9\u306e\u539f\u7406<\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"643\" data-end=\"864\">\n<tr data-start=\"643\" data-end=\"698\">\n<td data-start=\"643\" data-end=\"648\" data-col-size=\"sm\">\u7126\u70b9<\/td>\n<td data-start=\"648\" data-end=\"671\" data-col-size=\"sm\"><strong data-start=\"650\" data-end=\"660\">\u9078\u629e\u80a2\u306e\u4f4d\u7f6e<\/strong>\uff08\u6975\u7aef vs \u4e2d\u9593\uff09<\/td>\n<td data-start=\"671\" data-end=\"698\" data-col-size=\"sm\"><strong data-start=\"673\" data-end=\"683\">\u4f53\u9a13\u306e\u6700\u9069\u3055<\/strong>\uff08\u5927\u304d\u3059\u304e\u305a\u30fb\u5c0f\u3055\u3059\u304e\u305a\uff09<\/td>\n<\/tr>\n<tr data-start=\"699\" data-end=\"741\">\n<td data-start=\"699\" data-end=\"706\" data-col-size=\"sm\">\u5fc3\u7406\u80cc\u666f<\/td>\n<td data-start=\"706\" data-end=\"722\" data-col-size=\"sm\">\u6975\u7aef\u3092\u9078\u3093\u3067\u5931\u6557\u3057\u305f\u304f\u306a\u3044<\/td>\n<td data-start=\"722\" data-end=\"741\" data-col-size=\"sm\">\u300c\u3061\u3087\u3046\u3069\u826f\u3044\u300d\u72b6\u614b\u304c\u5fc3\u5730\u3088\u3044<\/td>\n<\/tr>\n<tr data-start=\"742\" data-end=\"813\">\n<td data-start=\"742\" data-end=\"751\" data-col-size=\"sm\">\u30c7\u30b6\u30a4\u30f3\u5fdc\u7528<\/td>\n<td data-start=\"751\" data-end=\"784\" data-col-size=\"sm\">\u4fa1\u683c\u8a2d\u8a08\u3001\u30d7\u30e9\u30f3\u8a2d\u8a08\uff08\u30d9\u30fc\u30b7\u30c3\u30af\uff0f\u30b9\u30bf\u30f3\u30c0\u30fc\u30c9\uff0f\u30d7\u30ec\u30df\u30a2\u30e0\uff09<\/td>\n<td data-start=\"784\" data-end=\"813\" data-col-size=\"sm\">UX\u96e3\u6613\u5ea6\u3084\u60c5\u5831\u91cf\u306e\u8abf\u6574\uff08\u5b66\u7fd2\u30a2\u30d7\u30ea\u3001UI\u8868\u793a\u91cf\uff09<\/td>\n<\/tr>\n<tr data-start=\"814\" data-end=\"864\">\n<td data-start=\"814\" data-end=\"819\" data-col-size=\"sm\">\u4f8b\u3048<\/td>\n<td data-start=\"819\" data-end=\"838\" data-col-size=\"sm\">\u300c\u5927\u3067\u3082\u5c0f\u3067\u3082\u306a\u304f\u3001\u4e2d\u3092\u9078\u307c\u3046\u300d<\/td>\n<td data-start=\"838\" data-end=\"864\" data-col-size=\"sm\">\u300c\u71b1\u3059\u304e\u305a\u3001\u51b7\u305f\u3059\u304e\u305a\u3001\u3061\u3087\u3046\u3069\u826f\u3044\u30b9\u30fc\u30d7\u300d<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<h2>\u95a2\u9023\u7528\u8a9e<\/h2>\n<ul>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/extremeness-aversion\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong data-start=\"884\" data-end=\"894\">\u6975\u7aef\u6027\u306e\u56de\u907f<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/prospect-theory\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30d7\u30ed\u30b9\u30da\u30af\u30c8\u7406\u8ad6<\/a><\/li>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/primingeffect\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30d7\u30e9\u30a4\u30df\u30f3\u30b0\u52b9\u679c<\/a><\/li>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/framing-effect\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30d5\u30ec\u30fc\u30df\u30f3\u30b0\u52b9\u679c<\/a><\/li>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/anchoringeffect\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30a2\u30f3\u30ab\u30ea\u30f3\u30b0\uff08\u30a2\u30f3\u30ab\u30ea\u30f3\u30b0\u52b9\u679c\uff09<\/a><\/li>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/likert-scale\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30ea\u30c3\u30ab\u30fc\u30c8\u5c3a\u5ea6<\/a><\/li>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/nps\/\">NPS<\/a>\uff08<a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/nps\/\">\u30cd\u30c3\u30c8\u30fb\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u30fb\u30b9\u30b3\u30a2<\/a>\uff09<\/li>\n<\/ul>\n<h2>\u53c2\u8003\u30b5\u30a4\u30c8<\/h2>\n<ul>\n<li><a href=\"https:\/\/ja.wikipedia.org\/wiki\/%E3%82%B4%E3%83%AB%E3%83%87%E3%82%A3%E3%83%AD%E3%83%83%E3%82%AF%E3%82%B9%E3%81%AE%E5%8E%9F%E7%90%86\" target=\"_blank\" rel=\"noopener noreferrer\">\u30b4\u30eb\u30c7\u30a3\u30ed\u30c3\u30af\u30b9\u306e\u539f\u7406 &#8211; Wikipedia<\/a><\/li>\n<li><a href=\"https:\/\/ja.wikipedia.org\/wiki\/3%E3%81%B3%E3%81%8D%E3%81%AE%E3%81%8F%E3%81%BE\" target=\"_blank\" rel=\"noopener noreferrer\">3\u3073\u304d\u306e\u304f\u307e &#8211; Wikipedia<\/a><\/li>\n<li><a href=\"https:\/\/shonan-web.jp\/goldilocks-principle\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u300c\u30b4\u30eb\u30c7\u30a3\u30ed\u30c3\u30af\u30b9\u52b9\u679c\uff08\u677e\u7af9\u6885\u306e\u6cd5\u5247\uff09\u300d\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6d3b\u304b\u3059\u65b9\u6cd5\u3092\u5fb9\u5e95\u89e3\u8aac\uff5c\u7d4c\u55b6\u8005\u306e\u96c6\u5ba2\u8853<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u9078\u629e\u80a2\u304c\u8907\u6570\u3042\u308b\u5834\u5408\u3001\u591a\u304f\u306e\u4eba\u306f\u5e73\u5747\u7684\u306a\u3082\u306e\u3092\u9078\u3093\u3067\u3057\u307e\u3046\u6cd5\u5247<\/p>\n","protected":false},"author":9,"featured_media":16410,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"English":"Goldilocks 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