{"id":16522,"date":"2019-07-11T07:20:25","date_gmt":"2019-07-10T22:20:25","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?post_type=glossary&#038;p=16522"},"modified":"2020-06-11T12:07:47","modified_gmt":"2020-06-11T03:07:47","slug":"context-effect","status":"publish","type":"glossary","link":"https:\/\/uxdaystokyo.com\/articles\/glossary\/context-effect\/","title":{"rendered":"\u6587\u8108\uff08\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\uff09\u52b9\u679c"},"content":{"rendered":"<p>\u524d\u5f8c\u306e\u6587\u8108\u3084\u7f6e\u304b\u308c\u3066\u3044\u308b\u72b6\u6cc1\u306b\u3088\u3063\u3066\u3001\u8a8d\u8b58\u3059\u308b\u610f\u5473\u304c\u5909\u5316\u3059\u308b\u3053\u3068\u3092<strong>\u6587\u8108\uff08\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\uff09\u52b9\u679c<\/strong>\u3068\u3044\u3046\u3002<\/p>\n<p>\u4eba\u9593\u306f\u611f\u899a\u5668\u5b98\u304b\u3089\u60c5\u5831\u3092\u5f97\u308b\u3068\u3001\u305d\u308c\u307e\u3067\u84c4\u7a4d\u3057\u305f\u7d4c\u9a13\u3084\u77e5\u8b58\u3092\u5143\u306b\u305d\u308c\u304c\u4f55\u3067\u3042\u308b\u304b\u3092\u8a8d\u8b58\u3059\u308b\u3002<br \/>\n\u4f8b\u3048\u3070\u6587\u5b57\u306e\u5834\u5408\u3001\u7dda\u5206\u3084\u8f2a\u90ed\u306e\u7d44\u307f\u5408\u308f\u305b\u304b\u3089\u30d1\u30bf\u30fc\u30f3\u306b\u5f53\u3066\u306f\u3081\u3066\u300c\u4f55\u306e\u6587\u5b57\u304b\u300d\u3092\u5224\u65ad\u3057\u3066\u304a\u308a\u3001\u624b\u66f8\u304d\u6587\u5b57\u306e\u3088\u3046\u306b\u5f62\u3084\u50be\u304d\u304c\u82e5\u5e72\u9055\u3063\u3066\u3082\u67d4\u8edf\u306b\u5bfe\u5fdc\u3067\u304d\u308b\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u5b9f\u969b\u306b\u60c5\u5831\u3092\u8a8d\u8b58\u3059\u308b\u969b\u306f\u30d1\u30bf\u30fc\u30f3\u8a8d\u8b58\u3060\u3051\u3067\u306f\u3046\u307e\u304f\u3044\u304b\u306a\u3044\u3053\u3068\u304c\u3042\u308b\u3002\u4e0b\u306e\u6587\u5b57\u306f\u300cA\u300d\u306b\u3082\u300cH\u300d\u306b\u3082\u898b\u3048\u308b\u4e0d\u5b8c\u5168\u306a\u5f62\u3067\u3042\u308a\u3001\u5358\u4f53\u3067\u306f\u4f55\u306e\u6587\u5b57\u304b\u3092\u65ad\u5b9a\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u306a\u3044\u3002<\/p>\n<div id=\"attachment_16523\" style=\"width: 284px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-16523\" class=\"wp-image-16523 size-full\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/07\/AorH.png\" alt=\"A\u306b\u3082H\u306b\u3082\u898b\u3048\u308b\u753b\u50cf\" width=\"274\" height=\"309\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/07\/AorH.png 274w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/07\/AorH-266x300.png 266w\" sizes=\"auto, (max-width: 274px) 100vw, 274px\" \/><p id=\"caption-attachment-16523\" class=\"wp-caption-text\">A\u306b\u3082H\u306b\u3082\u898b\u3048\u308b\u753b\u50cf<\/p><\/div>\n<p>\u4e0b\u56f3\u306e\u3088\u3046\u306b\u5358\u8a9e\u306b\u3057\u3066\u307f\u308b\u3068\u3001\u5de6\u304b\u30892\u6587\u5b57\u76ee\u306f\u300cA\u300d\u53f3\u304b\u30892\u6587\u5b57\u76ee\u306f\u300cH\u300d\u3068\u8a8d\u8b58\u3067\u304d\u308b\u3002\u5468\u308a\u306e\u6587\u5b57\u3084\u3059\u3067\u306b\u77e5\u3063\u3066\u3044\u308b\u5358\u8a9e\u3067\u3001\u4e0d\u5b8c\u5168\u306a\u6587\u5b57\u3092\u88dc\u5b8c\u3057\u3066\u3044\u308b\u306e\u3067\u3042\u308b\u3002<\/p>\n<div id=\"attachment_16524\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-16524\" class=\"size-large wp-image-16524\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/07\/thecat.png\" alt=\"the cat\" width=\"700\" height=\"215\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/07\/thecat.png 1816w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/07\/thecat-300x92.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/07\/thecat-768x235.png 768w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/07\/thecat-1024x314.png 1024w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><p id=\"caption-attachment-16524\" class=\"wp-caption-text\">\u524d\u5f8c\u306e\u6587\u5b57\u3067A\u307e\u305f\u306fH\u306b\u898b\u3048\u308b<\/p><\/div>\n<p>\u6587\u8108\u52b9\u679c\u306f\u30a2\u30e1\u30ea\u30ab\u5408\u8846\u56fd\u306e\u8a8d\u77e5\u5fc3\u7406\u5b66\u8005 <ruby>Jerome <rp>\uff08<\/rp><rt>\u30b8\u30a7\u30ed\u30fc\u30e0<\/rt><rp>\uff09<\/rp><\/ruby> <ruby> Bruner<rp>\uff08<\/rp><rt>\u30d6\u30eb\u30fc\u30ca\u30fc<\/rt><rp>\uff09<\/rp><\/ruby>\u6c0f\u304c1955\u5e74\u306b\u300cJournal of General Psychology\u300d\u3067\u767a\u8868\u3057\u305f\u8ad6\u6587\u304c\u5143\u3067\u3042\u308b\u3068\u8a00\u308f\u308c\u3066\u3044\u308b\u3002<\/p>\n<div id=\"attachment_16525\" style=\"width: 245px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-16525\" class=\"wp-image-16525 size-full\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/07\/Bruner4.jpg\" alt=\"\u30b8\u30a7\u30ed\u30fc\u30e0\u30fb\u30d6\u30eb\u30fc\u30ca\u30fc\u6c0f\" width=\"235\" height=\"258\" \/><p id=\"caption-attachment-16525\" class=\"wp-caption-text\">\u30b8\u30a7\u30ed\u30fc\u30e0\u30fb\u30d6\u30eb\u30fc\u30ca\u30fc\u6c0f<br \/><a href=\"http:\/\/www.phillwebb.net\/topics\/human\/Bruner\/Bruner.htm\">\u51fa\u5178\uff1aphillwebb.net<\/a><\/p><\/div>\n<h2>\u30d6\u30eb\u30fc\u30ca\u30fc\u6c0f\u306e\u5b9f\u9a13<\/h2>\n<p>\u30d6\u30eb\u30fc\u30ca\u30fc\u6c0f\u306f\u30bf\u30ad\u30b9\u30c8\u30b9\u30b3\u30fc\u30d7\uff08\u203b\uff09\u3092\u4f7f\u3063\u3066\u300c\u540c\u3058\u5f62\u3067\u3082\u5148\u884c\u523a\u6fc0\u306b\u3088\u3063\u3066\u898b\u3048\u65b9\u304c\u7570\u306a\u308b\u300d\u3053\u3068\u3092\u691c\u8a3c\u3057\u305f\u3002<br \/>\n\u203b\u77ac\u9593\u9732\u51fa\u5668\u3002 \u56f3\u5f62\u30fb\u6587\u5b57\u306a\u3069\u306e\u8996\u899a\u7684\u523a\u6fc0\u3092\u77ac\u9593\u7684\u306b\u4e0e\u3048\u308b\u88c5\u7f6e\u3002<\/p>\n<div id=\"attachment_16526\" style=\"width: 510px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-16526\" class=\"wp-image-16526 size-full\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/07\/BrokenB.png\" alt=\"\u58ca\u308c\u305fB\" width=\"500\" height=\"500\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/07\/BrokenB.png 500w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/07\/BrokenB-300x300.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/07\/BrokenB-150x150.png 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><p id=\"caption-attachment-16526\" class=\"wp-caption-text\">Broken-B<\/p><\/div>\n<p>3\u3064\u306e\u30b0\u30eb\u30fc\u30d7\u306b\u5bfe\u3057\u3001\u5148\u884c\u523a\u6fc0\u3068\u3057\u3066\u7570\u306a\u308b\u6587\u5b57\u3084\u6570\u5b57\u3092\u898b\u305b\u3066\u304b\u3089\u3001\u4e0b\u56f3\u306e\u3088\u3046\u306b\u300cB\u300d\u3068\u3082\u300c13\u300d\u3068\u3082\u53d6\u308c\u308b\u753b\u50cf\u304c\u4f55\u306b\u898b\u3048\u308b\u304b\u3092\u8cea\u554f\u3057\u305f\u3002<\/p>\n<p>\u5b9f\u9a13\u306f\u6570\u56de\u884c\u3044\u3001\u6700\u521d\u306b\u753b\u50cf\u3092\u898b\u305b\u308b\u6642\u9593\u306f30\u30df\u30ea\u79d2\u3067\u3001\u56de\u6570\u3092\u5897\u3084\u3059\u3054\u3068\u306b20\u30df\u30ea\u79d2\u305a\u3064\u5897\u3084\u3057\u3001\u6700\u5927150\u30df\u30ea\u79d2\u307e\u3067\u5897\u3084\u3057\u305f\u3002<\/p>\n<p>3\u3064\u306e\u30b0\u30eb\u30fc\u30d7\u306b\u5bfe\u3057\u3066\u6700\u521d\u306b\u898b\u305b\u305f\u753b\u50cf\u306f\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3002<\/p>\n<ol>\n<li>\u300cL, M, Y, A\u300d\u3068\u3044\u3046\u6587\u5b57\u3092\u898b\u305b\u308b<\/li>\n<li>\u300c16,17,10,12\u300d\u3068\u3044\u3046\u6570\u5b57\u3092\u898b\u305b\u308b<\/li>\n<li>\u300cM,10,16,Y\u300d\u306e\u3088\u3046\u306b\u6587\u5b57\u3068\u6570\u5b57\u304c\u6df7\u3056\u3063\u305f\u3082\u306e\u3092\u898b\u305b\u308b\uff08\u9806\u756a\u3084\u8868\u793a\u3059\u308b\u6587\u5b57\u30fb\u6570\u5b57\u306f\u30e9\u30f3\u30c0\u30e0\u306b\u9078\u51fa\uff09<\/li>\n<\/ol>\n<p>\u305d\u306e\u7d50\u679c\u30011\u306e\u30b0\u30eb\u30fc\u30d7\u3067\u306f\u300cB\u300d\u306b\u898b\u3048\u308b\u3068\u56de\u7b54\u3057\u305f\u4eba\u304c\u591a\u304b\u3063\u305f\u306e\u306b\u5bfe\u3057\u30012\u306e\u30b0\u30eb\u30fc\u30d7\u3067\u306f\u300c13\u300d\u3068\u56de\u7b54\u3057\u305f\u4eba\u304c\u591a\u304b\u3063\u305f\u3002<\/p>\n<p>\u7279\u306b\u3001\u8868\u793a\u6642\u9593\u304c\u77ed\u3044\u5834\u5408\uff08\u304a\u3088\u305d70\u30df\u30ea\u79d2\u4ee5\u4e0b\uff09\u306e\u7d50\u679c\u304c\u9855\u8457\u3067\u3001\u30b0\u30eb\u30fc\u30d71\u3067\u300c13\u300d\u306b\u898b\u3048\u305f\u4eba\u304c83%\u3001\u30b0\u30eb\u30fc\u30d72\u3067\u300cB\u300d\u306b\u898b\u3048\u305f\u4eba\u304c92\uff05\u3060\u3063\u305f\u3002\u4e00\u65b9\u3001\u30b0\u30eb\u30fc\u30d73\u3067\u300cB\u307e\u305f\u306f13\u300d\u306b\u898b\u3048\u305f\u4eba\u306f\u5c11\u306a\u304f\u3001\u8868\u793a\u6642\u9593\u304c\u77ed\u3044\u5834\u5408\u3067\u308221\uff05\u306b\u3068\u3069\u307e\u3063\u305f\u3002<\/p>\n<h2>\u30e6\u30fc\u30b6\u30fc\u306f\u6587\u8108\u3067\u610f\u5473\u3092\u7406\u89e3\u3059\u308b<\/h2>\n<p>\u6587\u5b57\u306e\u8a8d\u8b58\u306b\u9650\u3089\u305a\u3001\u540c\u3058\u4e8b\u67c4\u3067\u3082\u53d7\u3051\u53d6\u308b\u4eba\u306e\u72b6\u6cc1\u3084\u5c5e\u6027\u3068\u3044\u3063\u305f\u6587\u8108\uff08\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\uff09\u306b\u3088\u3063\u3066\u53d7\u3051\u53d6\u308b\u610f\u5473\u304c\u7570\u306a\u308b\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u300c\u304b\u3044\u3068\u3046\u3057\u3066\u4e0b\u3055\u3044\u300d\u3068\u8a00\u308f\u308c\u305f\u5834\u5408\u3001\u53f0\u6240\u306b\u3044\u308b\u6642\u306f\u300c\u98df\u6750\u3092\u89e3\u51cd\u3059\u308b\u300d\u3068\u5224\u65ad\u3057\u3001\u8a66\u9a13\u4f1a\u5834\u306b\u3044\u308b\u6642\u306f\u300c\u30c6\u30b9\u30c8\u306e\u554f\u984c\u3092\u89e3\u7b54\u3059\u308b\u300d\u3068\u5224\u65ad\u3059\u308b\u3060\u308d\u3046\u3002<\/p>\n<p>\u8a66\u9a13\u4f1a\u5834\u306b\u3044\u3066\u300c\u98df\u6750\u3092\u89e3\u51cd\u3059\u308b\u300d\u3068\u5224\u65ad\u3059\u308b\u4eba\u306f\u3042\u307e\u308a\u3044\u306a\u3044\u3002<\/p>\n<p>\u307e\u305f\u3001\u8272\u3084\u97f3\u3068\u3044\u3063\u305f\u8981\u7d20\u3082\u5148\u884c\u523a\u6fc0\u306b\u306a\u308b\u3002Dropbox\u306e\u30a2\u30a4\u30b3\u30f3\u3068\u30b4\u30df\u7bb1\u30a2\u30a4\u30b3\u30f3\u306f\u3001\u6a5f\u80fd\u3084\u30a2\u30a4\u30b3\u30f3\u6587\u5b57\u306f\u7570\u306a\u308b\u304c\u3001\u8272\u3068\u5f62\u304c\u4f3c\u3066\u3044\u308b\u305f\u3081\u3001\u30b4\u30df\u7bb1\u304c\u666e\u6bb5\u3042\u308b\u4f4d\u7f6e\u306bDropbox\u304c\u3042\u308b\u3068\u53d6\u308a\u9055\u3048\u3066\u3057\u307e\u3046\u3053\u3068\u304c\u3042\u308b\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-16527\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/07\/image.png\" alt=\"Dropbox\u306e\u30a2\u30a4\u30b3\u30f3\u3068\u30b4\u30df\u7bb1\u30a2\u30a4\u30b3\u30f3\" width=\"200\" height=\"249\" \/><\/p>\n<p>\u30df\u30b9\u3092\u8a98\u767a\u3057\u306a\u3044UX\u3092\u8a2d\u8a08\u3059\u308b\u305f\u3081\u306b\u3082\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u300c\u72b6\u6cc1\u3084\u524d\u5f8c\u306e\u6587\u8108\u3067\u4e8b\u67c4\u306e\u610f\u5473\u3092\u7406\u89e3\u3059\u308b\u300d\u3053\u3068\u3092\u610f\u8b58\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002<\/p>\n<h2>\u95a2\u9023\u7528\u8a9e<\/h2>\n<ul>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/primingeffect\/\">\u30d7\u30e9\u30a4\u30df\u30f3\u30b0\u52b9\u679c<\/a><\/li>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/halo-effect\/\">\u30cf\u30ed\u30fc\u52b9\u679c<\/a><\/li>\n<li>\u5229\u7528\u53ef\u80fd\u6027\u30d2\u30e5\u30fc\u30ea\u30b9\u30c6\u30a3\u30c3\u30af<\/li>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/representativenessheuristic\/\">\u4ee3\u8868\u6027\u30d2\u30e5\u30fc\u30ea\u30b9\u30c6\u30a3\u30c3\u30af<\/a><\/li>\n<\/ul>\n<h2>\u53c2\u8003\u6587\u732e<\/h2>\n<ul>\n<li>Bruner, J.S. &amp; Minturn, A.L.\uff081955\uff09Perceptual identification and perceptual organisation. Journal of General Psychology 53 , 21-28.<\/li>\n<li>\u670d\u90e8\u96c5\u53f2\u3001\u5c0f\u5cf6\u6cbb\u5e78\u3001\u5317\u795e\u614e\u53f8\uff082015\uff09\u57fa\u790e\u304b\u3089\u5b66\u3076\u8a8d\u77e5\u5fc3\u7406\u5b66\u3001160\u2212161<\/li>\n<li>\u30c0\u30cb\u30a8\u30eb\u30fb\u30ab\u30fc\u30cd\u30de\u30f3\u3001\u6751\u4e95\u7ae0\u5b50\uff08\u8a33\uff09\uff082012\uff09\u30d5\u30a1\u30b9\u30c8\uff06\u30b9\u30ed\u30fc\uff08\u4e0a\uff09144-146<\/li>\n<\/ul>\n<h2>\u53c2\u8003\u30da\u30fc\u30b8<\/h2>\n<ul>\n<li><a 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