{"id":16705,"date":"2019-08-08T23:42:26","date_gmt":"2019-08-08T14:42:26","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?post_type=glossary&#038;p=16705"},"modified":"2022-09-14T13:07:31","modified_gmt":"2022-09-14T04:07:31","slug":"lpo","status":"publish","type":"glossary","link":"https:\/\/uxdaystokyo.com\/articles\/glossary\/lpo\/","title":{"rendered":"\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u6700\u9069\u5316"},"content":{"rendered":"<p>\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8(Landing Page \/ LP)\u306f\u3001\u5e83\u7fa9\u306b\u30e6\u30fc\u30b6\u30fc\u304c\u5916\u90e8\u304b\u3089Web\u30b5\u30a4\u30c8\u306b\u6700\u521d\u306b\u8a2a\u308c\u305f\u30da\u30fc\u30b8\u3067\u3042\u308b\u3002\u77ed\u7e2e\u5f62\u3068\u3057\u3066<ruby>LP<rt>\u30a8\u30eb\u30d4\u30fc<\/rt><\/ruby>\u3068\u547c\u3070\u308c\u308b\u3002\u5e83\u544a\u65bd\u7b56\u3068\u3057\u3066\u5229\u7528\u3059\u308b\u5834\u5408\u306b\u304a\u3044\u3066\u306f\u3001\u8cc7\u6599\u8acb\u6c42\u3084\u304a\u554f\u3044\u5408\u308f\u305b\u306a\u3069\u3001\u3042\u308b\u76ee\u7684\u3092\u9054\u6210\u3055\u305b\u308b\u305f\u3081\u306e\u4e00\u679a\u5b8c\u7d50\u306e\u30da\u30fc\u30b8\u3092\u6307\u3057\u3001\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3084\u30d0\u30ca\u30fc\u5e83\u544a\u7b49\u306eWeb\u5e83\u544a\u3068\u4e00\u7dd2\u306b\u5229\u7528\u3055\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u3002<\/p>\n<p>\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u6700\u9069\u5316\uff08Landing Page Optimization \/ LPO)\u306f\u3001\u4e3b\u306b\u5e83\u544a\u65bd\u7b56\u6642\u306e\u30da\u30fc\u30b8\u3067\u5b9f\u65bd\u3055\u308c\u308b\u3002\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u52b9\u679c\u6e2c\u5b9a\u3092\u3057\u3066\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u6539\u5584\u3057\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u6700\u9069\u5316\u3092\u6e2c\u308b\u3053\u3068\u3092\u3044\u3046\u3002\u77ed\u7e2e\u5f62\u3067LPO\u3068\u547c\u3070\u308c\u308b\u3002<\/p>\n<h2>\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u6700\u9069\u5316(LPO)\u306e\u4f8b<\/h2>\n<p>\u30b8\u30e0\u306e\u30d1\u30fc\u30bd\u30ca\u30eb\u30ec\u30c3\u30b9\u30f3\u306e\u7533\u3057\u8fbc\u307f\u3092\u76ee\u7684\u3068\u3059\u308b\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3092\u4f8b\u306b\u3001\u300c\u4f5c\u6210\u300d\u3068\u300c\u516c\u958b\u301c\u52b9\u679c\u6e2c\u5b9a\u301c\u6539\u5584\u300d\u306e\u30b9\u30c6\u30c3\u30d7\u306b\u5206\u3051\u3066\u8003\u3048\u308b\u3002<\/p>\n<h3>\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3092\u4f5c\u6210\u3059\u308b<\/h3>\n<h4>1.\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u8a2d\u5b9a\u3059\u308b<\/h4>\n<div class=\"bg-gray-box\">\u30bf\u30fc\u30b2\u30c3\u30c8\u309230\u301c40\u4ee3\u3067\u4f53\u578b\u304c\u5f90\u3005\u306b\u5d29\u308c\u3066\u304d\u3066\u3044\u308b\u4eba\u3068\u8a2d\u5b9a\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u306f20\u4ee3\u306e\u9803\u3068\u305d\u3093\u306a\u306b\u5909\u308f\u3089\u306a\u3044\u98df\u751f\u6d3b\u3060\u304c\u3001\u5f90\u3005\u306b\u304a\u8179\u304c\u51fa\u3066\u3057\u307e\u3063\u3066\u3044\u308b\u3001\u4e8c\u306e\u8155\u304c\u305f\u308b\u3093\u3067\u304d\u3066\u3044\u308b\u7b49\u306e\u5909\u5316\u3092\u611f\u3058\u3066\u3044\u308b\u4eba\u3002<\/div>\n<h4>2. \u30da\u30fc\u30b8\u306e\u69cb\u6210\u3092\u6c7a\u3081\u308b<\/h4>\n<div class=\"bg-gray-box\">\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u97ff\u304f\u30dd\u30a4\u30f3\u30c8\u3084\u30e1\u30ea\u30c3\u30c8\u3092\u8003\u3048\u3001\u30da\u30fc\u30b8\u306e\u69cb\u6210\u3092\u6c7a\u3081\u308b\u3002\u4e3b\u306a\u69cb\u6210\u8981\u7d20\u306f\u300c\u30e1\u30a4\u30f3\u306e\u30ad\u30e3\u30c3\u30c1\u30b3\u30d4\u30fc\u300d+\u300c\u30ad\u30e3\u30c3\u30c1\u30b3\u30d4\u30fc\u306e\u88dc\u8db3\/\u8a73\u7d30\u300d+\u300c\u30af\u30ed\u30fc\u30b8\u30f3\u30b0(\u3053\u3053\u3067\u306f\u30e6\u30fc\u30b6\u30fc\u304c\u7533\u8fbc\u307f\u306b\u81f3\u308b\u3053\u3068)\u300d\u306e3\u3064\u3067\u3042\u308b\u3002<\/div>\n<h4>3. \u30e1\u30a4\u30f3\u306e\u30ad\u30e3\u30c3\u30c1\u30b3\u30d4\u30fc\u3092\u8003\u3048\u308b<\/h4>\n<div class=\"bg-gray-box\">\u82e5\u3044\u9803\u3068\u4f53\u578b\u306e\u5909\u5316\u3092\u611f\u3058\u3066\u3044\u308b\u4eba\u304c\u30bf\u30fc\u30b2\u30c3\u30c8\u306a\u306e\u3067\u300c\u76ee\u6307\u3059\u306f20\u4ee3\u306e\u9803\u306e\u81ea\u5206\u3002\u53d7\u8b1b\u8005\u306e80%\u304c2\u30f6\u6708\u3067-10kg\u306b\uff01\uff01\u300d\u3068\u30e1\u30a4\u30f3\u30ad\u30e3\u30c3\u30c1\u3092\u8a2d\u5b9a\u3059\u308b\u3002<\/div>\n<h4>4. \u30ad\u30e3\u30c3\u30c1\u306e\u88dc\u8db3\/\u8a73\u7d30\u3092\u8003\u3048\u308b<\/h4>\n<div class=\"bg-gray-box\">\u5171\u611f\u3092\u5f97\u308b\u305f\u3081\u306b\u300c\u6700\u8fd1\u30ba\u30dc\u30f3\u304c\u304d\u3064\u304f\u306a\u3063\u3066\u304d\u305f\u300d\u300c\u968e\u6bb5\u3067\u606f\u5207\u308c\u3059\u308b\u3053\u3068\u304c\u591a\u304f\u306a\u3063\u305f\u300d\u306a\u3069\u3068\u30bf\u30fc\u30b2\u30c3\u30c8\u304c\u4f53\u306e\u5909\u5316\u306b\u3088\u308a\u611f\u3058\u308b\u3053\u3068\u3092\u60f3\u50cf\u3057\u8a18\u8f09\u3059\u308b\u3002<\/div>\n<h4>5. \u30b8\u30e0\u306e\u30d1\u30fc\u30bd\u30ca\u30eb\u30ec\u30c3\u30b9\u30f3\u3092\u53d7\u3051\u308b\u30e1\u30ea\u30c3\u30c8\u3092\u8a18\u8f09\u3059\u308b<\/h4>\n<div class=\"bg-gray-box\">\u300c2\u30f6\u6708\u3067\u4f53\u91cd-10kg\u300d\u3084\u300c\u30a6\u30a7\u30b9\u30c8-8cm\u300d\u3068\u3044\u3063\u305f\u5177\u4f53\u7684\u306a\u6570\u5024\u3084\u4ed6\u306e\u30c0\u30a4\u30a8\u30c3\u30c8\u65b9\u6cd5\u3068\u306e\u6bd4\u8f03\u3092\u3057\u3066\u3001\u30d1\u30fc\u30bd\u30ca\u30eb\u30ec\u30c3\u30b9\u30f3\u304c\u3059\u3050\u308c\u3066\u3044\u308b\u70b9\u3092\u660e\u8a18\u3059\u308b\u3002\u4f8b\u3048\u3070\u3001\u300c\u6700\u77ed\u3067\u75e9\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u300d\u300c\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u3057\u306a\u304c\u3089\u75e9\u305b\u308b\u304b\u3089\u5065\u5eb7\u7684\u300d\u3002<\/div>\n<h4>6. \u30af\u30ed\u30fc\u30b8\u30f3\u30b0\u3067\u306f\u3001\u80cc\u4e2d\u3092\u3072\u3068\u62bc\u3057\u3059\u308b\u3088\u3046\u306a\u60c5\u5831\u3092\u8f09\u305b\u308b<\/h4>\n<div class=\"bg-gray-box\">\u7533\u3057\u8fbc\u307f\u306e\u7b87\u6240\u3067\u300cWeb\u7533\u8fbc\u3067\u5165\u4f1a\u91d150%\u30aa\u30d5\u300d\u3068\u8f09\u305b\u308b\u3002<\/div>\n<h2>\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u516c\u958b\u3068\u52b9\u679c\u6e2c\u5b9a<\/h2>\n<p>\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3092\u516c\u958b\u5f8c\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306a\u3069Web\u5e83\u544a\u3092\u51fa\u7a3f\u3059\u308b\u3002\u516c\u958b\u3057\u3066\u3057\u3070\u3089\u304f\u904b\u7528\u3057\u305f\u3089\u52b9\u679c\u6e2c\u5b9a\u3057\u3001\u554f\u984c\u304c\u3042\u308b\u5834\u5408\u306b\u306f\u4ee5\u4e0b\u306e\u70b9\u3092\u6539\u5584\u3092\u3057\u3066\u3044\u304f\u3002<\/p>\n<ul>\n<li>Web\u5e83\u544a\u3092\u9069\u5207\u306b\u904b\u7528\u3067\u304d\u3066\u3044\u308b\u304b<\/li>\n<li>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u9069\u5207\u306b\u3067\u304d\u3066\u3044\u308b\u304b<\/li>\n<li>\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u30de\u30c3\u30c1\u3057\u305fLP\u306b\u306a\u3063\u3066\u3044\u308b\u304b<\/li>\n<li>\u30b5\u30fc\u30d3\u30b9\u5185\u5bb9\u3084\u30e1\u30ea\u30c3\u30c8\u3092\u8a34\u6c42\u3067\u304d\u3066\u3044\u308b\u304b<\/li>\n<li>\u4ed6\u793e\u3068\u306e\u5dee\u5225\u5316\u306f\u51fa\u6765\u3066\u3044\u308b\u306e\u304b<\/li>\n<\/ul>\n<p>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u30fb\u5b9f\u969b\u306e\u7533\u8fbc\u6570\u3068\u3001\u5f53\u521d\u7acb\u3066\u305f\u76ee\u6a19\u3084\u4eee\u8aac\u3092\u7167\u3089\u3057\u5408\u308f\u305b\u3066\u554f\u984c\u70b9\u3092\u898b\u3064\u3051\u6539\u5584\u3057\u3066\u3044\u304f\u4e00\u9023\u306e\u30d5\u30ed\u30fc\u3092\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u6700\u9069\u5316\u3068\u3044\u3046\u3002<\/p>\n<h2>SEO\u304c\u30ab\u30d0\u30fc\u3059\u308b\u9818\u57df\u3068LPO\u304c\u30ab\u30d0\u30fc\u3059\u308b\u9818\u57df<\/h2>\n<p>SEO(Search Engine Optimization)\u306f\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u6700\u9069\u5316\u3092\u6307\u3057\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u7d4c\u7531\u3067Web\u30b5\u30a4\u30c8\u3078\u306e\u30a2\u30af\u30bb\u30b9\u3092\u5897\u3084\u3059\u65bd\u7b56\u306e\u3053\u3068\u3092\u6307\u3059\u3002LPO\u3068SEO\u3067\u306f\u305d\u308c\u305e\u308c\u76ee\u7684\u3084\u7528\u9014\u304c\u7570\u306a\u308b\u3002<\/p>\n<p>LPO\u306f\u4e3b\u306b\u3001\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306a\u3069\u306eWeb\u5e83\u544a\u3068\u4e00\u7dd2\u306b\u7528\u3044\u3089\u308c\u3001\u30da\u30fc\u30b8\u306b\u30a2\u30af\u30bb\u30b9\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u3092\u3069\u308c\u3060\u3051\u96e2\u8131\u3055\u305b\u305a\u306b\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3055\u305b\u308b\u304b\u3068\u76ee\u7684\u306b\u884c\u308f\u308c\u308b\u3002\u4e00\u65b9SEO\u3068\u306f\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u4e0a\u3067\u4e0a\u4f4d\u8868\u793a\u3092\u3057\u3066\u3001Web\u30b5\u30a4\u30c8\u3078\u306e\u30a2\u30af\u30bb\u30b9\u5897\u3092\u76ee\u7684\u3068\u3059\u308b\u3002\uff08\u540c\u6642\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u8a2d\u8a08\u3092\u5341\u5206\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7372\u5f97\u3082\u72d9\u3046\uff09<\/p>\n<div id=\"attachment_16707\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-16707\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/08\/\u30d5\u309a\u30ec\u30bb\u3099\u30f3\u30c6\u30fc\u30b7\u30e7\u30f31-1024x617.jpg\" alt=\"\" width=\"700\" height=\"295422 class=\" \/><p id=\"caption-attachment-16707\" class=\"wp-caption-text\">SEO\u3068LPO\u306e\u30ab\u30d0\u30fc\u3059\u308b\u9818\u57df<\/p><\/div>\n<h2>\u95a2\u9023\u7528\u8a9e<\/h2>\n<ul>\n<li>CPA<\/li>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/call-to-action\/\" target=\"_blank\" rel=\"noopener noreferrer\">CTA<\/a><\/li>\n<li>CTR<\/li>\n<li>\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8(LP)<\/li>\n<li>\u30a8\u30f3\u30c8\u30ea\u30fc\u30d5\u30a9\u30fc\u30e0\u6700\u9069\u5316(Entry Form Optimization \/ EFO)<\/li>\n<li>\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u6700\u9069\u5316(SEO)<\/li>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/growth\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30b0\u30ed\u30fc\u30b9<\/a><\/li>\n<\/ul>\n<h2>\u53c2\u8003\u30b5\u30a4\u30c8<\/h2>\n<ul>\n<li><a href=\"https:\/\/webbu.jp\/landing_page_structure-131\" target=\"_blank\" rel=\"noopener noreferrer\">\u8981\u6ce8\u610f\uff01\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\uff08LP\uff09\u306e\u201c\u3082\u3063\u305f\u3044\u306a\u3044\u201d\u3092\u306a\u304f\u3059\u69cb\u6210\u8981\u7d20\u306e\u30dd\u30a4\u30f3\u30c8<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b\u3001\u5e83\u544a\u65bd\u7b56\u3068\u3057\u3066\u306e\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8(LP)\u3092\u6539\u5584\u3059\u308b\u3053\u3068<\/p>\n","protected":false},"author":27,"featured_media":16707,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"English":"Landing Page Optimization \/ 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