{"id":16784,"date":"2020-07-07T08:05:38","date_gmt":"2020-07-06T23:05:38","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?post_type=glossary&#038;p=16784"},"modified":"2025-08-18T14:43:10","modified_gmt":"2025-08-18T05:43:10","slug":"stp-model","status":"publish","type":"glossary","link":"https:\/\/uxdaystokyo.com\/articles\/glossary\/stp-model\/","title":{"rendered":"STP\u5206\u6790"},"content":{"rendered":"<p>\u5e02\u5834\u306b\u304a\u3044\u3066\u72ec\u81ea\u512a\u4f4d\u6027\u3092\u767a\u63ee\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u8003\u3048\u308b\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3002<\/p>\n<p>\u4ee5\u4e0b\u306e\u624b\u9806\u306b\u6cbf\u3063\u3066\u72ec\u81ea\u512a\u4f4d\u6027\u3092\u8003\u3048\u308b\u3053\u3068\u3067\u3001\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u65bd\u3067\u304d\u308b\u3002STP\u5206\u6790\u306f\u3001\u30a8\u30b9\u30c6\u30a3\u30fc\u30d4\u30fc\u5206\u6790\u3068\u8aad\u3080\u3002<\/p>\n<ol>\n<li>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff1a\u5e02\u5834\u3092\u7d30\u5206\u5316\u3059\u308b<\/li>\n<li>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff1a\u7d30\u5206\u5316\u3057\u305f\u5e02\u5834\u306e\u3046\u3061\u3001\u3069\u3053\u306b\u96c6\u4e2d\u3059\u308b\u304b<\/li>\n<li>\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\uff1a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3057\u305f\u5e02\u5834\u3067\u3069\u306e\u3088\u3046\u306a\u4fa1\u5024\u3092\u767a\u63ee\u3059\u308b\u304b<\/li>\n<\/ol>\n<p>\u73fe\u4ee3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7b2c\u4e00\u4eba\u8005\u3067\u3042\u308b\u30d5\u30a3\u30ea\u30c3\u30d7\u30fb\u30b3\u30c8\u30e9\u30fc\uff08Philip Kotler\uff09\u6c0f\u304c\u63d0\u5531\u3057\u305f\u3002<\/p>\n<div id=\"attachment_16732\" style=\"width: 210px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-16732\" class=\"wp-image-16732 size-full\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/07\/profile-philip-kotler.png\" alt=\"\u8096\u50cf \u30d5\u30a3\u30ea\u30c3\u30d7\u30fb\u30b3\u30c8\u30e9\u30fc\" width=\"200\" \/><p id=\"caption-attachment-16732\" class=\"wp-caption-text\">\u63d0\u5531\u5e74\uff1a1990\u5e74\u4ee3<br \/>\u63d0\u5531\u8005\uff1a<br \/>\u30d5\u30a3\u30ea\u30c3\u30d7\u30fb\u30b3\u30c8\u30e9\u30fc\u6c0f<br \/>\uff08\u753b\u50cf\u5f15\u7528: <a href=\"https:\/\/ja.wikipedia.org\/wiki\/%E3%83%95%E3%82%A3%E3%83%AA%E3%83%83%E3%83%97%E3%83%BB%E3%82%B3%E3%83%88%E3%83%A9%E3%83%BC\" target=\"_blank\" rel=\"noopener noreferrer\">\u30d5\u30a3\u30ea\u30c3\u30d7\u30fb\u30b3\u30c8\u30e9\u30fc &#8211; Wikipedia<\/a>\uff09<\/p><\/div>\n<p>STP\u5206\u6790\u3092\u5b9f\u65bd\u3059\u308b\u305f\u3081\u306b\u306f\u30c7\u30fc\u30bf\u304c\u91cd\u8981\u3067\u3042\u308b\u3002\u30c7\u30fc\u30bf\u3092\u53d6\u5f97\u3059\u308b\u305f\u3081\u306bGoogle Analytics\u306a\u3069\u306e\u30b5\u30fc\u30d3\u30b9\u304c\u5f79\u7acb\u3064\u3002<\/p>\n<h2>\u5dee\u5225\u5316\u306e\u91cd\u8981\u6027<\/h2>\n<p>\u5dee\u5225\u5316\u304c\u91cd\u8981\u3068\u306a\u3063\u305f\u306e\u306f\u30011990\u5e74\u4ee3\u4ee5\u964d\u3001\u9700\u8981\u306e\u591a\u69d8\u5316\u304c\u9032\u307f\u3001\u3059\u3079\u3066\u306e\u6d88\u8cbb\u8005\u306b\u5bfe\u3057\u3066\u540c\u3058\u65b9\u6cd5\u3067\u884c\u3046\u30de\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u901a\u7528\u3057\u306a\u304f\u306a\u308a\u3001\u4e07\u4eba\u306b\u540c\u3058\u5546\u54c1\u304c\u58f2\u308c\u306a\u304f\u306a\u3063\u305f\u305f\u3081\u3067\u3042\u308b\u3002\u5dee\u5225\u5316\u306b\u3088\u308a\u3001\u4ed6\u793e\u3068\u306e\u660e\u78ba\u306a\u9055\u3044\u3092\u9867\u5ba2\u306b\u30a2\u30d4\u30fc\u30eb\u3059\u308b\u3053\u3068\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u6709\u52b9\u3068\u306a\u3063\u305f\u3002<\/p>\n<h2>\u5dee\u5225\u5316\u3059\u308b\u305f\u3081\u306e\u624b\u9806<\/h2>\n<p>\u5e02\u5834\u306b\u304a\u3051\u308b\u5dee\u5225\u3092\u884c\u3046\u305f\u3081\u306b\u3001\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3001\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u306e\u624b\u9806\u3067\u884c\u3046\u3053\u3068\u304c\u91cd\u8981\u3067\u3042\u308b\u3002<\/p>\n<ol>\n<li>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff08\u5e02\u5834\u3092\u7d30\u5206\u5316\u3059\u308b\uff09<\/li>\n<li>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff08\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u308b\uff09<\/li>\n<li>\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\uff08\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u8a2d\u5b9a\u3057\u3001\u7acb\u3061\u4f4d\u7f6e\u3092\u78ba\u7acb\u3055\u305b\u308b\uff09<\/li>\n<\/ol>\n<div id=\"attachment_16729\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-16729\" class=\"wp-image-16729 size-large\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/07\/STPmodel.png\" alt=\"STP\u5206\u6790\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\" width=\"700\" \/><p id=\"caption-attachment-16729\" class=\"wp-caption-text\">STP\u5206\u6790\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/p><\/div>\n<p>\u5bb6\u5177\u8ca9\u58f2\u3092\u4f8b\u306b\u3001\u5404\u624b\u9806\u3092\u8aac\u660e\u3059\u308b\u3002<\/p>\n<h2>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff08\u5e02\u5834\u3092\u7d30\u5206\u5316\u3059\u308b\uff09<\/h2>\n<p>\u5e02\u5834\u3092\u3001\u30b5\u30fc\u30d3\u30b9\u306e\u7a2e\u985e\u3084\u63d0\u4f9b\u3055\u308c\u3066\u3044\u308b\u5834\u6240\u3001\u9867\u5ba2\u306e\u6027\u8cea\u306a\u3069\u3067\u7d30\u5206\u5316\u3059\u308b\u3002<\/p>\n<p><img decoding=\"async\" class=\"wp-image-16729 size-large aligncenter\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/07\/segmentation.png\" alt=\"\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff08\u5e02\u5834\u3092\u7d30\u5206\u5316\u3059\u308b\uff09\" width=\"300\" \/><\/p>\n<h3>\u5206\u3051\u308b\u305f\u3081\u306e\u8ef8\uff08\u30bb\u30b0\u30e1\u30f3\u30c8\uff09<\/h3>\n<p>\u5e02\u5834\u3092\u7d30\u5206\u5316\u3059\u308b\u65b9\u6cd5\u306b4\u3064\u306e\u5206\u3051\u65b9\uff08\u30bb\u30b0\u30e1\u30f3\u30c8\uff09\u304c\u3042\u308b\u3002\u81ea\u793e\u306e\u30b5\u30fc\u30d3\u30b9\u306b\u3068\u3063\u3066\u6700\u9069\u306a\u8ef8\u3092\u9078\u629e\u3059\u308b\u3002<\/p>\n<ol>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/geographic\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30b8\u30aa\u30b0\u30e9\u30d5\u30a3\u30c3\u30af<\/a>\uff1a\u5730\u7406\u5909\u6570\uff08\u4f8b\uff1a\u5c45\u4f4f\u5834\u6240\u30fb\u914d\u9054\u5730\u57df\uff09<\/li>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/demographic\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af<\/a>\uff1a\u4eba\u53e3\u52d5\u614b\u5909\u6570\uff08\u4f8b\uff1a\u5bb6\u65cf\u69cb\u6210\u30fb\u5e74\u9f62\u30fb\u6027\u5225\uff09<\/li>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/psychographic\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30b5\u30a4\u30b3\u30b0\u30e9\u30d5\u30a3\u30c3\u30af<\/a>\uff1a\u5fc3\u7406\u7684\u5909\u6570\uff08\u4f8b\uff1a\u597d\u304d\u306a\u5bb6\u5177\u306e\u7a2e\u985e\uff09<\/li>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/behavioral\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30d3\u30d8\u30a4\u30d3\u30a2<\/a>\uff1a\u884c\u52d5\u5909\u6570\uff08\u4f8b\uff1a\u30ab\u30bf\u30ed\u30b0\u8acb\u6c42\u306e\u6709\u7121\uff09<\/li>\n<\/ol>\n<h3>\u5bb6\u5177\u8ca9\u58f2\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u4f8b<\/h3>\n<p>\u5bb6\u5177\u306e\u8ca9\u58f2\u4f8b\u3067\u306f\u3001\u5bb6\u65cf\u69cb\u6210\u3084\u3001\u4fa1\u683c\u5e2f\u3068\u3044\u3063\u305f\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u304b\u3089\u9867\u5ba2\u3092\u5206\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<div id=\"attachment_16729\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-16729\" class=\"wp-image-16729 size-large\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/07\/axis-that-separates-the-segments.png\" alt=\"\u30a2\u30b8\u30a2\u30f3\u5bb6\u5177\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u5206\u985e\" width=\"700\" \/><p id=\"caption-attachment-16729\" class=\"wp-caption-text\">\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u5206\u3051\u308b\u8ef8\u3092\u6c7a\u3081\u3066\u3001\u5e02\u5834\u3092\u7d30\u5206\u5316\u3059\u308b<\/p><\/div>\n<h2>\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u308b\uff08\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff09<\/h2>\n<p>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3067\u7d30\u5206\u5316\u3057\u305f\u5e02\u5834\u306e\u306a\u304b\u304b\u3089\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u308b\u3002<\/p>\n<p><img decoding=\"async\" class=\"wp-image-16729 size-large aligncenter\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/07\/targeting.png\" alt=\"\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u308b\uff08\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff09\" width=\"300\" \/><\/p>\n<h3>\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u9078\u3076\u57fa\u6e96\uff08\u5224\u65ad\u6750\u6599\uff09<\/h3>\n<p>\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u9078\u3076\u57fa\u6e96\uff08\u5224\u65ad\u6750\u6599\uff09\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308b\u3002<\/p>\n<ul>\n<li>\u5e02\u5834\u306e\u898f\u6a21\u3084\u6210\u9577\u6027<\/li>\n<li>\u81ea\u793e\u306e\u5f37\u307f<\/li>\n<li>\u7af6\u5408\u4f01\u696d\u306e\u30a2\u30d7\u30ed\u30fc\u30c1<\/li>\n<li>\u5916\u90e8\u74b0\u5883<\/li>\n<\/ul>\n<h3>\u5bb6\u5177\u8ca9\u58f2\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u4f8b<\/h3>\n<p>\u5bb6\u5177\u306e\u8ca9\u58f2\u4f8b\u3067\u306f\u3001\u7af6\u5408\u4f01\u696d\u304c\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3057\u3066\u3044\u306a\u3044\u3001\u300c\u9ad8\u4fa1 \u304b\u3064 \u72ec\u8eab\u5411\u3051\u300d\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u72d9\u3044\u3092\u5b9a\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<div id=\"attachment_16729\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-16729\" class=\"wp-image-16729 size-large\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/07\/target-classification-of-asian-furniture.png\" alt=\"\u30a2\u30b8\u30a2\u30f3\u5bb6\u5177\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u5206\u985e\" width=\"700\" \/><p id=\"caption-attachment-16729\" class=\"wp-caption-text\">\u7af6\u5408\u4ed6\u793e\u304c\u6271\u3063\u3066\u3044\u306a\u3044\u5e02\u5834\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3059\u308b<\/p><\/div>\n<h2>\u9867\u5ba2\u306b\u8a8d\u77e5\u3057\u3066\u3082\u3089\u3044\u3001\u7acb\u3061\u4f4d\u7f6e\u3092\u78ba\u7acb\u3059\u308b\uff08\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\uff09<\/h2>\n<p>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3067\u5e02\u5834\u3092\u5b9a\u3081\u305f\u5f8c\u3001\u7acb\u3061\u4f4d\u7f6e\uff08\u30dd\u30b8\u30b7\u30e7\u30f3\uff09\u3092\u78ba\u7acb\u3055\u305b\u308b\u305f\u3081\u306b\u3001\u7af6\u5408\u4ed6\u793e\u306b\u306f\u306a\u3044\u7af6\u4e89\u512a\u4f4d\u6027\u3068\u30b5\u30fc\u30d3\u30b9\u5185\u5bb9\u3092\u9867\u5ba2\u306b\u30a2\u30d4\u30fc\u30eb\u3059\u308b\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-16729 aligncenter\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/07\/positioning.png\" alt=\"\u9867\u5ba2\u306b\u8a8d\u77e5\u3057\u3066\u3082\u3089\u3044\u3001\u7acb\u3061\u4f4d\u7f6e\u3092\u78ba\u7acb\u3059\u308b\uff08\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\uff09\" width=\"272\" height=\"354\" \/><\/p>\n<p>\u7af6\u5408\u4ed6\u793e\u3088\u308a\u3082\u3001\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u6253\u3061\u51fa\u305b\u308c\u3070\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u81ea\u793e\u306e\u30b5\u30fc\u30d3\u30b9\u3092\u4f1d\u3048\u3084\u3059\u304f\u306a\u308a\u3001\u7acb\u3061\u4f4d\u7f6e\u3092\u78ba\u7acb\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<h3>\u5bb6\u5177\u8ca9\u58f2\u306e\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u4f8b<\/h3>\n<p>\u524d\u8ff0\u306e\u5bb6\u5177\u306e\u8ca9\u58f2\u4f8b\u3067\u306f\u3001\u300c\u9ad8\u7d1a \u304b\u3064 \u72ec\u8eab\u5411\u3051\u300d\u3068\u3044\u3046\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3092\u9867\u5ba2\u306b\u8a8d\u77e5\u3057\u3066\u3082\u3089\u3046\u305f\u3081\u306b\u3001\u4ee5\u4e0b\uff12\u3064\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u304c\u884c\u3048\u308b\u3002<\/p>\n<ul>\n<li>\u30cf\u30a4\u30a8\u30f3\u30c9\u306a\u5546\u54c1\u8a73\u7d30\u3092\u3001\u4e8b\u7d30\u304b\u306b\u8aac\u660e\u3059\u308b<\/li>\n<li>Web\u4e0a\u3067\u3001\u72ec\u8eab\u306e\u90e8\u5c4b\u306e\u9593\u53d6\u308a\u306b\u5408\u308f\u305b\u305f\u300c\u5bb6\u5177\u306e\u914d\u7f6e\u30b7\u30df\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u30b5\u30fc\u30d3\u30b9\u300d\u3092\u63d0\u4f9b\u3059\u308b<\/li>\n<\/ul>\n<div id=\"attachment_16729\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-16729\" class=\"wp-image-16729 size-large\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/07\/position-to-fit-the-user.png\" alt=\"\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3057\u305f\u5e02\u5834\u306b\u5bfe\u3057\u3066\u3001\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u4f1d\u3048\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u30d5\u30a3\u30c3\u30c8\u3059\u308b\u30b5\u30fc\u30d3\u30b9\u3092\u5c4a\u3051\u3066\u3044\u304f\" width=\"700\" \/><p id=\"caption-attachment-16729\" class=\"wp-caption-text\">\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3057\u305f\u5e02\u5834\u306b\u5bfe\u3057\u3066\u3001\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u4f1d\u3048\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u30d5\u30a3\u30c3\u30c8\u3059\u308b\u30b5\u30fc\u30d3\u30b9\u3092\u5c4a\u3051\u3066\u3044\u304f<\/p><\/div>\n<p>\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u9867\u5ba2\u306b\u8a8d\u77e5\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u3067\u3001\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u78ba\u4fdd\u3067\u304d\u3001\u4ed6\u793e\u3068\u306f\u9055\u3046\u30dd\u30b8\u30b7\u30e7\u30f3\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<h2>STP\u5206\u6790\u306b\u5fc5\u8981\u306a\u30c7\u30fc\u30bf\u3092\u53d6\u5f97\u3067\u304d\u308b\u30b5\u30fc\u30d3\u30b9<\/h2>\n<p>STP\u5206\u6790\u3092\u884c\u3046\u305f\u3081\u306b\u5fc5\u8981\u306a\u30c7\u30fc\u30bf\u3092\u53d6\u5f97\u3067\u304d\u308b\u30b5\u30fc\u30d3\u30b9\u304c\u3042\u308b\u3002\u5fc5\u8981\u306a\u30c7\u30fc\u30bf\u3068\u3057\u3066Web\u306e\u30af\u30c3\u30ad\u30fc\u60c5\u5831\u304c\u5229\u7528\u3067\u304d\u308b\u3002<\/p>\n<p>\u30af\u30c3\u30ad\u30fc\u60c5\u5831\u3067\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u3001\u30b8\u30aa\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u306b\u52a0\u3048\u3001\u6700\u8fd1\u3067\u306f\u3001\u30d3\u30d8\u30a4\u30d3\u30a2\uff08\u30b5\u30a4\u30c8\u4e0a\u3067\u306e\u632f\u308b\u821e\u3044\u3001\u884c\u52d5\uff09\u3084\u30b5\u30a4\u30b3\u30b0\u30e9\u30d5\u30a3\u30af\u306e\u4e00\u90e8\u3082\u53d6\u5f97\u53ef\u80fd\u3068\u306a\u3063\u3066\u3044\u308b\u3002<\/p>\n<p>Google\u793e\u306e\u63d0\u4f9b\u3059\u308bGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u306f\u3001\u8a2a\u308c\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\uff08\u5c5e\u6027\uff09\u304c\u308f\u304b\u308a\u3084\u3059\u304f\u56f3\u5f0f\u5316\u3055\u308c\u3066\u8868\u793a\u3055\u308c\u308b\u3002<\/p>\n<div id=\"attachment_16729\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-16729\" class=\"wp-image-16729 size-large\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/07\/GA-variety-of-information.png\" alt=\"\u8a2a\u308c\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u5e74\u9f62\u30fb\u6027\u5225\u30fb\u5229\u7528\u30c7\u30d0\u30a4\u30b9\u306a\u3069\u3001\u69d8\u3005\u306a\u60c5\u5831\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u308b\" width=\"700\" \/><p id=\"caption-attachment-16729\" class=\"wp-caption-text\">\u8a2a\u308c\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u5e74\u9f62\u30fb\u6027\u5225\u30fb\u5229\u7528\u30c7\u30d0\u30a4\u30b9\u306a\u3069\u3001\u69d8\u3005\u306a\u60c5\u5831\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u308b<br \/>\uff08\u53c2\u7167\uff1aGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff09<\/p><\/div>\n<p>\u30e6\u30fc\u30b6\u30fc\u306e\u30c7\u30fc\u30bf\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u8a73\u7d30\u306a\u6761\u4ef6\u306b\u7d5e\u3063\u305f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u53ef\u80fd\u3068\u306a\u308a\u3001\u5dee\u5225\u5316\u3067\u304d\u308b\u5e02\u5834\u3092\u898b\u3064\u3051\u3084\u3059\u3044\u3002<\/p>\n<h2>\u95a2\u9023\u7528\u8a9e<\/h2>\n<ul>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/swot_analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\">SWOT\u5206\u6790<\/a><\/li>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/funnel\/\">\u30d5\u30a1\u30cd\u30eb<\/a><\/li>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/geographic\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30b8\u30aa\u30b0\u30e9\u30d5\u30a3\u30c3\u30af<\/a><\/li>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/demographic\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af<\/a><\/li>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/psychographic\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30b5\u30a4\u30b3\u30b0\u30e9\u30d5\u30a3\u30c3\u30af<\/a><\/li>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/behavioral\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30d3\u30d8\u30a4\u30d3\u30a2<\/a><\/li>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/persona\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30da\u30eb\u30bd\u30ca<\/a><\/li>\n<\/ul>\n<h2>\u53c2\u8003\u30b5\u30a4\u30c8<\/h2>\n<ul>\n<li><a href=\"https:\/\/ja.wikipedia.org\/wiki\/STP%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0\" target=\"_blank\" rel=\"noopener noreferrer\">STP\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 | Wikipedia<\/a><\/li>\n<li><a href=\"https:\/\/ja.wikipedia.org\/wiki\/%E3%83%95%E3%82%A3%E3%83%AA%E3%83%83%E3%83%97%E3%83%BB%E3%82%B3%E3%83%88%E3%83%A9%E3%83%BC\" target=\"_blank\" rel=\"noopener noreferrer\">\u30d5\u30a3\u30ea\u30c3\u30d7\u30fb\u30b3\u30c8\u30e9\u30fc | Wikipedia<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff08Segmentation\uff09\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff08Targeting\uff09\u3001\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\uff08Positioning\uff09\u306e\u982d\u6587\u5b57\u3092\u3068\u3063\u305f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/p>\n","protected":false},"author":27,"featured_media":21635,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"English":"Segmentation - Targeting - Positioning model","footnotes":""},"glossary-category":[22,358],"glossary_tag":[],"class_list":["post-16784","glossary","type-glossary","status-publish","has-post-thumbnail","hentry","glossary-category-tools-frameworks-methodologies","glossary-category-marketing-business"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary\/16784","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/users\/27"}],"version-history":[{"count":5,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary\/16784\/revisions"}],"predecessor-version":[{"id":34121,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary\/16784\/revisions\/34121"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/media\/21635"}],"wp:attachment":[{"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/media?parent=16784"}],"wp:term":[{"taxonomy":"glossary-category","embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary-category?post=16784"},{"taxonomy":"glossary_tag","embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary_tag?post=16784"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}