{"id":16957,"date":"2020-01-09T09:58:14","date_gmt":"2020-01-09T00:58:14","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?post_type=glossary&#038;p=16957"},"modified":"2026-03-13T09:13:17","modified_gmt":"2026-03-13T00:13:17","slug":"click_through_rate","status":"publish","type":"glossary","link":"https:\/\/uxdaystokyo.com\/articles\/glossary\/click_through_rate\/","title":{"rendered":"\u30af\u30ea\u30c3\u30af\u30b9\u30eb\u30fc\u7387\uff08CTR\uff09"},"content":{"rendered":"<p>Google\u306a\u3069\u306e\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3092\u5229\u7528\u3057\u305f\u969b\u306e\u81ea\u7136\u691c\u7d22\u3084\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u3067\u8868\u793a\u3055\u308c\u305f\u3046\u3061\u306e\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u5272\u5408\u3092\u6e2c\u308b\u6307\u6a19\u3067\u3042\u308b\u3002\u7565\u79f0\u3068\u3057\u3066\u300c\u30af\u30ea\u30c3\u30af\u7387\u300d\u3068\u3082\u547c\u3070\u308c\u3001Click Through Rate\u306e\u982d\u6587\u5b57\u3092\u3068\u3063\u3066\u300cCTR\u300d\u3068\u8868\u73fe\u3059\u308b\u3002<\/p>\n<p>CTR\u3092\u7b97\u51fa\u3059\u308b\u6642\u306f\u3001\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570\uff08\u8868\u793a\u56de\u6570\uff09\u3068\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u56de\u6570\u3092\u7528\u3044\u3066\u6b21\u306e\u8a08\u7b97\u5f0f\u3067\u6c42\u3081\u3089\u308c\u308b\u3002<\/p>\n<p><img decoding=\"async\" class=\"wp-image-16729 size-large\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/09\/ctr-official-formula.png\" alt=\"CTR\u306e\u8a08\u7b97\u5f0f\" \/><\/p>\n<p>\u3042\u308b\u5e83\u544a\u306e\u8868\u793a\u56de\u6570\u304c10,000\u4ef6\u3001\u30af\u30ea\u30c3\u30af\u6570\u304c100\u4ef6\u306e\u5834\u5408\u306f\u3001CTR\u3092\u7b97\u51fa\u3059\u308b\u8a08\u7b97\u5f0f\u306b\u5f53\u3066\u306f\u3081\u308b\u3068\u3001CTR\u306f1%\u3068\u306a\u308b\u3002<\/p>\n<p><img decoding=\"async\" class=\"wp-image-16729 size-large\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/01\/Calculation-formula-Specific-example.png\" alt=\"\u8a08\u7b97\u5f0f \u5177\u4f53\u4f8b\" 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class=\"wp-caption-text\">\u691c\u7d22\u9023\u52d5\u578b\u306e\u5e83\u544a\u4e8b\u4f8b\uff1aGoogle\u691c\u7d22<\/p><\/div>\n<p>\u691c\u7d22\u9023\u52d5\u578b\u5e83\u544a\u306f\u3001\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u30bf\u30a4\u30c8\u30eb\u3068\u30b9\u30cb\u30da\u30c3\u30c8\u304b\u3089\u3001\u305d\u306eWeb\u30da\u30fc\u30b8\u306b\u4f55\u304c\u66f8\u3044\u3066\u3042\u308b\u304b\u3092\u5224\u65ad\u3057\u3001\u30af\u30ea\u30c3\u30af\u3059\u308b\u304b\u3069\u3046\u304b\u3092\u6c7a\u3081\u3066\u3044\u308b\u3002<\/p>\n<h2>\u5e83\u544a\u306eCTR\u306b\u5f71\u97ff\u3059\u308b\u300c\u54c1\u8cea\u30b9\u30b3\u30a2\u300d<\/h2>\n<p>Web\u4e0a\u306e\u5e83\u544a\u306b\u304a\u3044\u3066\u3001\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u95a2\u9023\u3057\u3066\u3044\u308b\u5e83\u544a\u306f\u30e6\u30fc\u30b6\u30fc\u306b\u30af\u30ea\u30c3\u30af\u3055\u308c\u3084\u3059\u3044\u3002\u4ed6\u306b\u3082\u30af\u30ea\u30c3\u30af\u3055\u308c\u3084\u3059\u304f\u306a\u308b\u8981\u7d20\u3068\u3057\u3066\u3001\u8a34\u6c42\u30dd\u30a4\u30f3\u30c8\u304c\u660e\u78ba\u3067\u3042\u308b\u3053\u3068\u3001\u4ed6\u793e\u306e\u5e83\u544a\u3068\u306e\u5dee\u5225\u5316\u304c\u3067\u304d\u3066\u3044\u308b\u3053\u3068\u7b49\u304c\u3042\u308b\u3002<\/p>\n<p>\u7279\u306b\u3001Google\u691c\u7d22\u9023\u52d5\u578b\u5e83\u544a\u306e\u63b2\u8f09\u9806\u4f4d\u306f\u3001\u5165\u672d\u4fa1\u683c\u3068\u5e83\u544a\u306e\u54c1\u8cea\uff08\u54c1\u8cea\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\uff09\u304c\u5f71\u97ff\u3059\u308b\u3002\u54c1\u8cea\u306f\u4e3b\u306b\u3001\u63a8\u5b9a\u30af\u30ea\u30c3\u30af\u7387\uff08CTR\uff09\u3001\u5e83\u544a\u306e\u95a2\u9023\u6027\u3001\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u5229\u4fbf\u6027\u306b\u3088\u3063\u3066\u5224\u65ad\u3055\u308c\u30011\uff5e10 \u6bb5\u968e\u8a55\u4fa1\u3067\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3055\u308c\u308b\u3002\u54c1\u8cea\u306e\u826f\u3057\u60aa\u3057\u306fCTR\u306b\u5f37\u304f\u5f71\u97ff\u3059\u308b\u3002<\/p>\n<div id=\"attachment_16729\" style=\"width: 410px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-16729\" class=\"wp-image-16729 size-large\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/09\/google-quality-score.png\" alt=\"Google\u54c1\u8cea\u30b9\u30b3\u30a2\u3092\u9ad8\u3081\u308b\u5faa\u74b0\u56f3\" width=\"400\" \/><p id=\"caption-attachment-16729\" class=\"wp-caption-text\">Google\u54c1\u8cea\u30b9\u30b3\u30a2\u3092\u9ad8\u3081\u308b\u5faa\u74b0\u56f3<\/p><\/div>\n<p>CTR\u3092\u9ad8\u3081\u308b\u3053\u3068\u306f\u3001\u5e83\u544a\u63b2\u8f09\u9806\u4f4d\u306e\u4e0a\u6607\u3068\u3001\u52b9\u7387\u7684\u306a\u5e83\u544a\u904b\u7528\u306b\u3082\u7e4b\u304c\u308b\u3002<\/p>\n<h3><strong>\u770b\u677f\u3092\u898b\u3066\u5e97\u306b\u5411\u304b\u3046\u306e\u304cCTR\u3001\u5e97\u3067\u6ce8\u6587\u3059\u308b\u306e\u304cCVR\u3001\u6ce8\u6587\u3057\u305f\u9867\u5ba2\u306b\u304b\u304b\u3063\u305f\u8cbb\u7528\u304cCPC<\/strong><\/h3>\n<p>CTR\u3001CVR\u3001CPC\u306e\u95a2\u4fc2\u3092\u3001\u9053\u8def\u306b\u5efa\u3066\u3066\u3044\u308b\u300c\u770b\u677f\u300d\u3068\u300c\u304a\u5e97\u300d\u300c\u5e83\u544a\u8cbb\u300d\u3067\u4f8b\u3048\u3066\u307f\u308b\u3068\u308f\u304b\u308a\u3084\u3059\u3044\u3002\u9053\u8def\u306e\u770b\u677f\u3092\u898b\u3066\u304a\u5e97\u306b\u5411\u304b\u3046\u4eba\u304c\u591a\u3044\u307b\u3069\u3001\u770b\u677f\u306e\u8cbb\u7528\u306f\u9ad8\u304f\u306a\u308b\u3002\u3057\u304b\u3057\u3001\u304a\u5e97\u306b\u5411\u304b\u3063\u3066\u6ce8\u6587\u3059\u308b\u307e\u3067\u306b\u3001\u9053\u306b\u8ff7\u3063\u305f\u308a\u3001\u304a\u5e97\u304c\u6df7\u3093\u3067\u3044\u3066\u3001\u6ce8\u6587\u3057\u306a\u3044\u4eba\u304c\u5897\u3048\u308b\u3068\u3001\u5e83\u544a\u306b\u8cbb\u3084\u3057\u305f\u304a\u91d1\u304c\u7121\u99c4\u306b\u306a\u308a\u3001CPC\u304c\u9ad8\u304f\u306a\u3063\u3066\u3044\u304f\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/03\/cpc-16.png\" alt=\"\" width=\"1024\" height=\"559\" class=\"alignnone wp-image-38244 size-large\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/03\/cpc-16.png 1024w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/03\/cpc-16-300x164.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/03\/cpc-16-768x419.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2>CTR\u3092\u4e0a\u3052\u308b\u306b\u306fUX\u304c\u91cd\u8981<\/h2>\n<p>\u300c\u8eca\u4e21\u4fdd\u967a\u300d\u3068\u3044\u3046\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u8868\u793a\u3055\u308c\u308b\u7d50\u679c\u753b\u9762\u306b\u306f\u3001\u4ee5\u4e0b\u306e2\u30d1\u30bf\u30fc\u30f3\u304c\u3042\u308b\u3002<\/p>\n<div id=\"attachment_16729\" style=\"width: 410px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-16729\" class=\"wp-image-16729 size-large\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/12\/Google-Ads-search-results.jpg\" alt=\"Google\u753b\u9762\u4e0a\u3067\u8868\u793a\u3055\u308c\u308b\u691c\u7d22\u9023\u52d5\u578b\u5e83\u544a\u306e\u7a2e\u985e\" width=\"400\" \/><p id=\"caption-attachment-16729\" class=\"wp-caption-text\">Google\u753b\u9762\u4e0a\u3067\u8868\u793a\u3055\u308c\u308b\u691c\u7d22\u9023\u52d5\u578b\u5e83\u544a\u306e\u7a2e\u985e<\/p><\/div>\n<p>A\u30d1\u30bf\u30fc\u30f3\u306e\u5e83\u544a\u306f<\/p>\n<blockquote><p>\u300c\u7dca\u6025\u6642\u3084\u30c8\u30e9\u30d6\u30eb\u6642\u306b\u3082\u5b89\u5fc3\u3067\u304d\u308b\u696d\u754c\u6700\u9ad8\u30ec\u30d9\u30eb\u306e\u30ed\u30fc\u30c9\u30b5\u30fc\u30d3\u30b9\u304c\u3042\u308b\u4efb\u610f\u4fdd\u967a\u3002\u7d049,500\u30f6\u6240\u306e\u30b5\u30fc\u30d3\u30b9\u62e0\u70b9\u304b\u3089\u73fe\u5834\u3078\u6025\u884c\u3067\u304d\u81ea\u5df1\u5bfe\u5fdc\u6e80\u8db3\u5ea695.9\uff05\u300d<\/p><\/blockquote>\n<p>\u6587\u4e2d\u306b\u300c\u5b89\u5fc3\u300d\u300c\u696d\u754c\u6700\u9ad8\u30ec\u30d9\u30eb\u300d\u300c\u4e8b\u6545\u5bfe\u5fdc\u6e80\u8db3\u5ea6\u300d\u306a\u3069\u3001\u640d\u5931\u3092\u56de\u907f\u3059\u308b\u3053\u3068\u3092\u91cd\u8996\u3057\u305f\u30d5\u30ec\u30fc\u30ba\u3092\u7528\u3044\u3066\u3044\u308b\u3002\u3053\u306e\u8868\u73fe\u3092\u300c\u4e88\u9632\u7126\u70b9\u300d\u3068\u3044\u3046\u3002<\/p>\n<p>\u4e00\u65b9\u3001B\u30d1\u30bf\u30fc\u30f3\u306e\u5e83\u544a\u306f<\/p>\n<blockquote><p>\u300c\u5e73\u57473\u4e07\u5186\u30015\u4e07\u5186\u4ee5\u4e0a\u3082\u5b89\u304f\u306a\u308b\uff1f\u7121\u6599 \u4e00\u756a\u5b89\u3044\u81ea\u52d5\u8eca\u4fdd\u967a\u304c5\u5206\u3067\u5206\u308b\u3002\u5e73\u57473\u4e07\u5186\u4e0b\u304c\u308b\u3002\u300d\u300c\u304a\u30c8\u30af\u306a\u4fdd\u967a\u6599\u300d<\/p><\/blockquote>\n<p>\u6587\u4e2d\u306b\u300c\u7121\u6599\u300d\u300c\u4e00\u756a\u5b89\u3044\u300d\u300c\u4e0b\u304c\u308b\u300d\u300c\u304a\u30c8\u30af\u300d\u306a\u3069\u3001\u5229\u76ca\u3092\u5f97\u3089\u308c\u308b\u3053\u3068\u3092\u91cd\u8996\u3057\u305f\u30d5\u30ec\u30fc\u30ba\u3092\u7528\u3044\u3066\u3044\u308b\u3002\u3053\u3061\u3089\u306e\u8868\u73fe\u306f\u300c\u4fc3\u9032\u7126\u70b9\u300d\u3068\u3044\u3046\u3002<\/p>\n<p>\u4eba\u306e\u52d5\u6a5f\u306b\u306f\u300c\u640d\u5931\u3092\u56de\u907f\u3057\u305f\u3044\u305f\u3081\u300d\u304b\u300c\u5229\u76ca\u3092\u5f97\u305f\u3044\u305f\u3081\u300d\u304b\u306e2\u30d1\u30bf\u30fc\u30f3\u3042\u308b\u3002\u3053\u308c\u3092<a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/regulatory-focus-theory\/\">\u5236\u5fa1\u7126\u70b9\u7406\u8ad6<\/a>\u3068\u3044\u3044\u3001\u5546\u54c1\u3068\u30b5\u30fc\u30d3\u30b9\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306b\u3082\u5fdc\u7528\u3055\u308c\u3066\u3044\u308b\u3002\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u304b\u3089\u9023\u60f3\u3067\u304d\u308b\u30e6\u30fc\u30b6\u30fc\u306e\u52d5\u6a5f\u306b\u5408\u308f\u305b\u3066\u6587\u7ae0\u3092\u5de5\u592b\u3059\u308b\u3053\u3068\u3067\u3001CTR\u306e\u5411\u4e0a\u306b\u7e4b\u3052\u3089\u308c\u308b\u3002<\/p>\n<p>\u305f\u3060\u3057\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u4e0a\u3052\u308b\u305f\u3081\u306b\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u6c42\u3081\u3066\u3044\u306a\u3044\u884c\u52d5\u3092\u5f37\u5236\u3057\u3066\u3057\u307e\u3046\u300c<a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/dark-pattern\/\">\u30c0\u30fc\u30af\u30d1\u30bf\u30fc\u30f3<\/a>\u300d\u306b\u9665\u3089\u306a\u3044\u3088\u3046\u306b\u3059\u3079\u304d\u3060\u3002\u30c0\u30fc\u30af\u30d1\u30bf\u30fc\u30f3\u306b\u3088\u3063\u3066\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u306e\u4e0d\u6e80\u3084\u4e0d\u4fe1\u3092\u52df\u3089\u305b\u3066\u3057\u307e\u3046\u3068\u3001CVR\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff09\u306e\u4f4e\u4e0b\u3060\u3051\u3067\u306a\u304f\u81ea\u793e\u306e\u30a4\u30e1\u30fc\u30b8\u30c0\u30a6\u30f3\u3092\u5f15\u304d\u8d77\u3053\u3057\u3001\u9577\u671f\u7684\u306b\u898b\u3066\u4e0d\u5229\u76ca\u3092\u88ab\u3063\u3066\u3057\u307e\u3046\u3002<\/p>\n<h2>\u95a2\u9023\u7528\u8a9e<\/h2>\n<ul>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/call-to-action\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30b3\u30fc\u30eb\u30c8\u30a5\u30a2\u30af\u30b7\u30e7\u30f3(CTA)<\/a><\/li>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/actionable-metrics\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30a2\u30af\u30b7\u30e7\u30ca\u30d6\u30eb\u30e1\u30c8\u30ea\u30af\u30b9<\/a><\/li>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/regulatory-focus-theory\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u5236\u5fa1\u7126\u70b9\u7406\u8ad6<\/a><\/li>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/dark-pattern\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30c0\u30fc\u30af\u30d1\u30bf\u30fc\u30f3<\/a><\/li>\n<\/ul>\n<h2>\u53c2\u8003\u30b5\u30a4\u30c8<\/h2>\n<ul>\n<li><a href=\"http:\/\/e-words.jp\/w\/CTR.html\" target=\"_blank\" rel=\"noopener noreferrer\">CTR\u3010 Click Through Ratio \u3011\u30af\u30ea\u30c3\u30af\u30b9\u30eb\u30fc\u7387 \/ \u30af\u30ea\u30c3\u30af\u7387 \/ \u30af\u30ea\u30c3\u30af\u30ec\u30fc\u30c8 &#8211; IT\u7528\u8a9e\u8f9e\u5178 e-Words<\/a><\/li>\n<li><a href=\"https:\/\/www.seohacks.net\/basic\/terms\/ctr\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30af\u30ea\u30c3\u30af\u7387\uff08CTR\uff09\u3068\u306f &#8211; SEO HACKS<\/a><\/li>\n<li><a href=\"https:\/\/webtan.impress.co.jp\/e\/2008\/07\/18\/3433\" target=\"_blank\" rel=\"noopener noreferrer\">\u5e83\u544a\u306e\u52b9\u679c\u3092\u898b\u308b\u57fa\u672c\u7684\u306a\u6307\u6a19 &#8211; \u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570\/\u30af\u30ea\u30c3\u30af\u7387\/\u5e73\u5747CPC &#8211; Web\u62c5\u5f53\u8005Forum<\/a><\/li>\n<li><a href=\"https:\/\/blog.j-wire.info\/2018\/06\/20\/keyword\/\" target=\"_blank\" rel=\"noopener noreferrer\">Amazon\u5e83\u544a\u3067\u898b\u308b\u3079\u304d\u6570\u5b57 &#8211; \u30b9\u30dd\u30f3\u30b5\u30fc\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u6700\u5927\u9650\u6d3b\u7528\u3059\u308b\u305f\u3081\u306b &#8211; J-wire\u682a\u5f0f\u4f1a\u793e<\/a><\/li>\n<li><a href=\"https:\/\/support.google.com\/google-ads\/answer\/140351?hl=ja\" target=\"_blank\" rel=\"noopener noreferrer\">\u54c1\u8cea\u30b9\u30b3\u30a2\u3068\u306f &#8211; Google\u5e83\u544a\u30d8\u30eb\u30d7<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u81ea\u7136\u691c\u7d22\u3084\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u306a\u3069\u3067\u4f7f\u308f\u308c\u308b\u3001\u30af\u30ea\u30c3\u30af\u306e\u5272\u5408\u3092\u77e5\u308b\u6307\u6a19<\/p>\n","protected":false},"author":27,"featured_media":16961,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"English":"Click Through 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