{"id":17094,"date":"2019-10-03T15:49:12","date_gmt":"2019-10-03T06:49:12","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?post_type=glossary&#038;p=17094"},"modified":"2020-06-14T16:22:50","modified_gmt":"2020-06-14T07:22:50","slug":"regulatory-focus-theory","status":"publish","type":"glossary","link":"https:\/\/uxdaystokyo.com\/articles\/glossary\/regulatory-focus-theory\/","title":{"rendered":"\u5236\u5fa1\u7126\u70b9\u7406\u8ad6"},"content":{"rendered":"<p>\u4eba\u304c\u76ee\u6a19\u9054\u6210\u3092\u3059\u308b\u52d5\u6a5f\u306e\u7126\u70b9\u306f\u3001\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u7d50\u679c\u3092\u76ee\u6307\u3059\u300c\u4fc3\u9032\u7126\u70b9\u300d\u3068\u30cd\u30ac\u30c6\u30a3\u30d6\u306a\u7d50\u679c\u306e\u56de\u907f\u3092\u76ee\u6307\u3059\u300c\u4e88\u9632\u7126\u70b9\u300d\u306e2\u3064\u304c\u3042\u308b\u3068\u3044\u3046\u3001\u52d5\u6a5f\u3068\u76ee\u6a19\u9054\u6210\u306e\u95a2\u9023\u306b\u3064\u3044\u3066\u306e\u7406\u8ad6\u3067\u3042\u308b\u3002<\/p>\n<p>\u30b3\u30ed\u30f3\u30d3\u30a2\u5927\u5b66\u306e\u5fc3\u7406\u5b66\u6559\u6388<ruby>E. Tory Higgins<rt>\u30a8\u30c9\u30ef\u30fc\u30c9\u30fb\u30c8\u30fc\u30ea\u30fc\u30fb\u30d2\u30ae\u30f3\u30ba<\/rt><\/ruby>\u6c0f\u306b\u3088\u3063\u3066\u63d0\u5531\u3055\u308c\u305f\u3002<\/p>\n<div id=\"attachment_17096\" style=\"width: 230px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-17096\" class=\"alignnone size-full wp-image-17096\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/10\/220px-Tory_Higgins.jpg\" alt=\"\" width=\"220\" height=\"242\" \/><p id=\"caption-attachment-17096\" class=\"wp-caption-text\">\u30a8\u30c9\u30ef\u30fc\u30c9\u30fb\u30c8\u30fc\u30ea\u30fc\u30fb\u30d2\u30ae\u30f3\u30ba<br \/>(\u5f15\u7528\u5143: wikipedia)<\/p><\/div>\n<h2>\u5927\u5b66\u53d7\u9a13\u304b\u3089\u8003\u3048\u308b\u4fc3\u9032\u7126\u70b9\u3068\u4e88\u9632\u7126\u70b9<\/h2>\n<p>\u4fc3\u9032\u7126\u70b9\u306f\u5e0c\u671b\u3084\u5922\u3092\u9054\u6210\u3057\u305f\u3044\u3068\u3044\u3063\u305f\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u7d50\u679c\u3092\u76ee\u6307\u3059\u76ee\u6a19\u5fd7\u5411\u6027\u3067\u3042\u308b\u3002\u4e88\u9632\u7126\u70b9\u306f\u640d\u5931\u3084\u5931\u6557\u306e\u56de\u907f\u3068\u3044\u3063\u305f\u30cd\u30ac\u30c6\u30a3\u30d6\u306a\u7d50\u679c\u306e\u56de\u907f\u3092\u76ee\u6307\u3059\u76ee\u6a19\u5fd7\u5411\u6027\u3067\u3042\u308b\u3002<\/p>\n<p>\u5927\u5b66\u53d7\u9a13\u3092\u4f8b\u306b\u3059\u308b\u3068\u3001\u5e0c\u671b\u3059\u308b\u5927\u5b66\u306b\u884c\u304d\u305f\u3044\u3068\u3044\u3046\u52d5\u6a5f\u3067\u52c9\u5f37\u306e\u52b1\u3080\u306e\u306f\u300c\u4fc3\u9032\u7126\u70b9\u300d\u3067\u3042\u308a\u3001\u6d6a\u4eba\u3057\u305f\u304f\u306a\u3044\u3001\u53d7\u9a13\u3067\u843d\u3061\u3066\u89aa\u306b\u6012\u3089\u308c\u305f\u304f\u306a\u3044\u3068\u3044\u3046\u52d5\u6a5f\u3067\u52c9\u5f37\u306b\u52b1\u3080\u306e\u306f\u300c\u4e88\u9632\u7126\u70b9\u300d\u3067\u3042\u308b\u3002<\/p>\n<div id=\"attachment_17102\" style=\"width: 710px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-17102\" class=\"alignnone size-large wp-image-17102\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/10\/0001-1024x443.jpg\" alt=\"\" width=\"700\" height=\"303\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/10\/0001-1024x443.jpg 1024w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/10\/0001-300x130.jpg 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/10\/0001-768x332.jpg 768w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/10\/0001-1536x664.jpg 1536w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/10\/0001-2048x886.jpg 2048w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><p id=\"caption-attachment-17102\" class=\"wp-caption-text\">\u4fc3\u9032\u7126\u70b9\u3068\u4e88\u9632\u7126\u70b9\u306e\u9055\u3044<\/p><\/div>\n<h2>\u5feb\u697d\u539f\u5247\u3068\u306f\u7570\u306a\u308b\u81ea\u5df1\u5236\u5fa1\u30b7\u30b9\u30c6\u30e0<\/h2>\n<p>\u5236\u5fa1\u7126\u70b9\u7406\u8ad6\u306f\u81ea\u5df1\u5236\u5fa1\u30b7\u30b9\u30c6\u30e0\u306e\u7814\u7a76\u306b\u95a2\u9023\u3057\u3066\u3044\u308b\u3002\u5f93\u6765\u306e\u81ea\u5df1\u5236\u5fa1\u30b7\u30b9\u30c6\u30e0\u306e\u7814\u7a76\u3067\u306f\u3001\u4eba\u9593\u304c\u5feb\u697d\u3092\u6c42\u3081\u82e6\u75db\uff08\u4e0d\u5feb\uff09\u3092\u907f\u3051\u308b\u3068\u3044\u3046\u300c\u5feb\u697d\u539f\u5247\u300d\u304c\u57fa\u672c\u539f\u7406\u3068\u3055\u308c\u3066\u304d\u305f\u3002\u5feb\u697d\u539f\u5247\u306f\u3001\u30c9\u30a4\u30c4\u306e\u5fc3\u7406\u5b66\u8005\u30b0\u30b9\u30bf\u30d5\u30fb\u30d5\u30a7\u30d2\u30ca\u30fc\u306b\u3088\u3063\u3066\u4f5c\u308a\u4e0a\u3052\u3089\u308c\u30aa\u30fc\u30b9\u30c8\u30ea\u30a2\u306e\u7cbe\u795e\u79d1\u533b\u3067\u3042\u308b\u30b8\u30fc\u30af\u30e0\u30f3\u30c8\u30fb\u30d5\u30ed\u30a4\u30c8\u304c\u53d6\u308a\u5165\u308c\u305f\u7cbe\u795e\u5206\u6790\u5b66\u306e\u6982\u5ff5\u3067\u3042\u308b\u3002<\/p>\n<p>\u81ea\u5df1\u5236\u5fa1\u30b7\u30b9\u30c6\u30e0\u306e\u57fa\u672c\u304c\u5feb\u697d\u539f\u5247\u3068\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u306b\u5bfe\u3057\u3001\u30d2\u30ae\u30f3\u30ba\u6c0f\u306f\u300c\u5236\u5fa1\u7126\u70b9\u7406\u8ad6\u306f\u3001\u5feb\u697d\u539f\u5247\u3068\u306f\u7570\u306a\u308b\u81ea\u5df1\u5236\u5fa1\u30b7\u30b9\u30c6\u30e0\u3067\u3001\u533a\u5225\u3059\u3079\u304d\u3067\u3042\u308b\u3002\u300d\u3068\u4e3b\u5f35\u3057\u305f\u3002<\/p>\n<p>\u5236\u5fa1\u7126\u70b9\u7406\u8ad6\u3067\u306f\u3001\u81ea\u5df1\u5236\u5fa1\u30b7\u30b9\u30c6\u30e0\u306b\u306f\u300c\u5feb\u30fb\u4e0d\u5feb\u300d\u306e\u533a\u5225\u3060\u3051\u3067\u306a\u304f\u3001\u5225\u306e\u533a\u5206\u304c2\u3064\u3042\u308b\u3068\u8ad6\u3058\u3066\u3044\u308b\u3002\u305d\u306e\u3072\u3068\u3064\u304c\u5229\u3092\u5f97\u308b\u3053\u3068\u3092\u5fd7\u5411\u3059\u308b\u300c\u4fc3\u9032\u7126\u70b9\u300d\u3001\u3082\u3046\u3072\u3068\u3064\u304c\u640d\u5931\u3092\u56de\u907f\u3059\u308b\u3053\u3068\u3092\u5fd7\u5411\u3059\u308b\u300c\u4e88\u9632\u7126\u70b9\u300d\u3067\u3042\u308b\u3002<\/p>\n<p>\u305d\u308c\u305e\u308c\u300c\u5feb\u30fb\u4e0d\u5feb\u300d\u304c\u5b58\u5728\u3059\u308b\u3002\u300c\u4fc3\u9032\u7126\u70b9\u300d\u306e\u5834\u5408\u306f\u3001\u5229\u3092\u5f97\u308b\u3053\u3068\u304c\u5feb\u3067\u3042\u308a\u3001\u5229\u3092\u5f97\u3089\u308c\u306a\u3044\u3053\u3068\u306f\u4e0d\u5feb\u3067\u3042\u308b\u3002\u4e00\u65b9\u3067\u300c\u4e88\u9632\u7126\u70b9\u300d\u306e\u5834\u5408\u306f\u3001\u640d\u5931\u3092\u56de\u907f\u3059\u308b\u3053\u3068\u304c\u5feb\u3067\u3042\u3063\u3066\u3001\u640d\u5931\u3092\u51fa\u3057\u3066\u3057\u307e\u3046\u3053\u3068\u306f\u4e0d\u5feb\u3067\u3042\u308b\u3002\u3064\u307e\u308a\u3001\u5236\u5fa1\u7126\u70b9\u306e\u9055\u3044\u306b\u3088\u3063\u3066\u3001\u7570\u306a\u308b\u5feb\u3068\u4e0d\u5feb\u306e\u72b6\u614b\u304c\u3042\u308b\u3002<\/p>\n<h2>\u6700\u9069\u306a\u52d5\u6a5f\u4ed8\u3051\u306f\u500b\u4eba\u306b\u3088\u3063\u3066\u7570\u306a\u308b<\/h2>\n<p>\u500b\u4eba\u306b\u3088\u3063\u3066\u3001\u76ee\u6a19\u9054\u6210\u306e\u52d5\u6a5f\u4ed8\u3051\u3092\u4fc3\u9032\u7126\u70b9\u3068\u3059\u3079\u304d\u304b\u4e88\u9632\u7126\u70b9\u3068\u3059\u3079\u304d\u304b\u5909\u308f\u3063\u3066\u304f\u308b\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u751f\u5f92A\u3068\u751f\u5f92B\u304c\u3044\u3066\u3001\u4e21\u8005\u3068\u3082\u5927\u5b66\u3067\u5c65\u4fee\u3057\u3066\u3044\u308b\u30af\u30e9\u30b9\u3067\u300c\u3007\u3007\u3092\u4f5c\u308b\u300d\u3068\u3044\u3046\u5171\u901a\u306e\u76ee\u6a19\u3092\u6301\u3063\u3066\u3044\u308b\u3068\u3059\u308b\u3002\u5b66\u751fA\u306f\u3001\u9032\u6b69\u3001\u6210\u9577\u3001\u4eba\u751f\u306e\u9054\u6210\u306b\u5411\u3046\u3088\u3046\u306a\u30b9\u30bf\u30a4\u30eb\u3092\u597d\u3080\u305f\u3081\u3001\u4fc3\u9032\u7126\u70b9\u3092\u91cd\u8996\u3057\u305f\u30aa\u30ea\u30a8\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u3059\u308b\u3002\u540c\u3058\u76ee\u7684\u3067\u306f\u3042\u308b\u304c\u3001\u5b66\u751fB\u306f\u3001\u30cd\u30ac\u30c6\u30a3\u30d6\u306a\u7d50\u679c\u3084\u5931\u6557\u306e\u56de\u907f\u3092\u597d\u3080\u305f\u3081\u3001\u300c\u4e88\u9632\u7126\u70b9\u300d\u306e\u30aa\u30ea\u30a8\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3046\u3002<\/p>\n<p>\u5b66\u751fA\u306f\u3001\u76ee\u6a19\u9054\u6210\uff08\u3007\u3007\u3092\u4f5c\u308b\uff09\u3092\u3059\u308b\u305f\u3081\u306b\u3088\u308a\u591a\u304f\u306e\u52c9\u5f37\u3092\u3059\u308b\u3068\u3044\u3063\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u3059\u308b\u3002\u4e00\u65b9\u3067\u5b66\u751fB\u306f\u3001\u3088\u308a\u7d30\u304b\u304f\u3059\u3079\u3066\u306e\u8981\u4ef6\u3092\u6e80\u305f\u305d\u3046\u3068\u6ce8\u610f\u3092\u6255\u3046\u614e\u91cd\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u3059\u308b\u3002<\/p>\n<p>\u5b66\u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id=\"attachment_17096-2\" style=\"width: 710px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-17096-2\" class=\"alignnone size-large wp-image-17105\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/10\/0001-1-1024x570.jpg\" alt=\"\" width=\"700\" height=\"390\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/10\/0001-1-1024x570.jpg 1024w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/10\/0001-1-300x167.jpg 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/10\/0001-1-768x427.jpg 768w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><p id=\"caption-attachment-17096-2\" class=\"wp-caption-text\">\u30bf\u30a4\u30d7\u5225\u5e83\u544a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u4f8b<\/p><\/div>\n<h2>\u95a2\u9023\u7528\u8a9e<\/h2>\n<ul>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/undermining-effect\/\" 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noreferrer\">\u5feb\u697d\u539f\u5247<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u76ee\u6a19\u9054\u6210\u306e\u52d5\u6a5f\u306b\u306f\u30012\u3064\u306e\u300c\u4fc3\u9032\u7126\u70b9\u300d\u3068\u300c\u4e88\u9632\u7126\u70b9\u300d\u304c\u3042\u308b\u3068\u3044\u3046\u7406\u8ad6<\/p>\n","protected":false},"author":27,"featured_media":17102,"template":"","meta":{"_monsterinsights_skip_tracking":false,"English":"Regulatory focus theory","design_hint":"\u5f97\u305f\u3044\u4eba\u3068\u3001\u5931\u3044\u305f\u304f\u306a\u3044\u4eba\u3067\u306f\u97ff\u304f\u8a00\u8449\u304c\u9055\u3046\u3002\u540c\u3058\u6a5f\u80fd\u3067\u3082\u3001\u4f38\u3070\u3059\u8a71\u3068\u5b88\u308b\u8a71\u306b\u66f8\u304d\u5206\u3051\u3089\u308c\u308b\u3002\u8ab0\u306b\u5411\u3051\u308b\u304b\u3067\u3001\u8a34\u6c42\u306e\u5411\u304d\u3092\u5909\u3048\u308d\u3002","footnotes":""},"glossary-category":[21],"glossary_tag":[],"class_list":["post-17094","glossary","type-glossary","status-publish","has-post-thumbnail","hentry","glossary-category-psychology-behavioraleconomics-brain-science"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u5236\u5fa1\u7126\u70b9\u7406\u8ad6 | UX TIMES<\/title>\n<meta name=\"description\" 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