{"id":17188,"date":"2019-10-27T15:24:24","date_gmt":"2019-10-27T06:24:24","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?post_type=glossary&#038;p=17188"},"modified":"2025-08-18T14:45:18","modified_gmt":"2025-08-18T05:45:18","slug":"foggs-behavior-model","status":"publish","type":"glossary","link":"https:\/\/uxdaystokyo.com\/articles\/glossary\/foggs-behavior-model\/","title":{"rendered":"\u30d5\u30a9\u30c3\u30b0\u5f0f\u6d88\u8cbb\u8005\u884c\u52d5\u30e2\u30c7\u30eb"},"content":{"rendered":"<p>\u6d88\u8cbb\u8005\u304c\u8cfc\u8cb7\u3084\u7533\u8fbc\u306a\u3069\u306e\u884c\u52d5\u3092\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u8981\u7d20\u306e\u76f8\u95a2\u95a2\u4fc2\u3092\u8868\u3057\u305f\u3082\u306e\u3002\u300c\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u300d\u300c\u884c\u52d5\u969c\u58c1\/\u5b9f\u884c\u80fd\u529b\u300d\u300c\u30c8\u30ea\u30ac\u30fc\u300d\u306e3\u3064\u306e\u8981\u7d20\u304c\u6e80\u305f\u3055\u308c\u308b\u3068\u4eba\u306e\u884c\u52d5\u306f\u5b9f\u73fe\u3057\u3084\u3059\u304f\u306a\u308b\u3002\u30b9\u30bf\u30f3\u30d5\u30a9\u30fc\u30c9\u5927\u5b66\u306e<ruby>B.J. Fogg<rt>\u30d3\u30fc\u30fb\u30b8\u30a7\u30fc\u30fb\u30d5\u30a9\u30c3\u30b0<\/rt><\/ruby>\u6c0f\u304c\u63d0\u5531\u3057\u305f\u3002<\/p>\n<div id=\"attachment_17189\" style=\"width: 250px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-17189\" class=\"wp-image-17189 size-medium\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/10\/b-j-fogg-240x300.jpg\" alt=\"\" width=\"240\" height=\"300\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/10\/b-j-fogg-240x300.jpg 240w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/10\/b-j-fogg.jpg 300w\" sizes=\"auto, (max-width: 240px) 100vw, 240px\" \/><p id=\"caption-attachment-17189\" class=\"wp-caption-text\">\u30d3\u30fc\u30fb\u30b8\u30a7\u30fc\u30fb\u30d5\u30a9\u30c3\u30b0\u6c0f\uff08\u5f15\u7528\uff1a<a href=\"https:\/\/en.wikipedia.org\/wiki\/B._J._Fogg\">wikipedia<\/a>\uff09<\/p><\/div>\n<p>\u30d5\u30a9\u30c3\u30b0\u5f0f\u6d88\u8cbb\u8005\u884c\u52d5\u30e2\u30c7\u30eb\u306f\u300cB=MAT\u300d\u3068\u3044\u3046\u516c\u5f0f\u3067\u8868\u3055\u308c\u308b\u3002\u306a\u304a\u3001\u300cA\u300d\u306f<ruby>Ability<rt>\u30a2\u30d3\u30ea\u30c6\u30a3<\/rt><\/ruby>\u306e\u982d\u6587\u5b57\u3067\u5b9f\u884c\u80fd\u529b\u3092\u610f\u5473\u3059\u308b\u304c\u3001\u30d5\u30a9\u30c3\u30b0\u6c0f\u306f\u300c\u8ab0\u3067\u3082\u884c\u3048\u308b\u307b\u3069\u7c21\u5358\u3067\u3042\u308b\u3053\u3068\u300d\u3082\u300cA\u300d\u306b\u542b\u3081\u3066\u3044\u308b\u305f\u3081\u3001\u3053\u3053\u3067\u306f\u300c\u884c\u52d5\u969c\u58c1\u300d\u3068\u3044\u3046\u610f\u5473\u3082\u8fbc\u3081\u3089\u308c\u3066\u3044\u308b\u3002<\/p>\n<div id=\"attachment_17190\" style=\"width: 612px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-17190\" 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