{"id":17452,"date":"2019-11-23T10:45:25","date_gmt":"2019-11-23T01:45:25","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?post_type=glossary&#038;p=17452"},"modified":"2020-06-14T16:13:50","modified_gmt":"2020-06-14T07:13:50","slug":"funnel","status":"publish","type":"glossary","link":"https:\/\/uxdaystokyo.com\/articles\/glossary\/funnel\/","title":{"rendered":"\u30d5\u30a1\u30cd\u30eb"},"content":{"rendered":"<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u8003\u3048\u65b9\u306e\u4e00\u3064\u3067\u3001\u5546\u54c1\u8cfc\u5165\u3084\u30b5\u30fc\u30d3\u30b9\u52a0\u5165\u307e\u3067\u306e\u610f\u601d\u6c7a\u5b9a\u306b\u304a\u3051\u308b\u904e\u7a0b\u3092\u3044\u304f\u3064\u304b\u306e\u30d5\u30a7\u30fc\u30ba\u306b\u5206\u3051\u3066\u56f3\u5f0f\u5316\u3057\u305f\u3082\u306e\u3002\u5e83\u304f\u96c6\u5ba2\u3057\u305f\u3046\u3048\u3067\u3001\u3075\u308b\u3044\u306b\u304b\u3051\u3089\u308c\u305f\u898b\u8fbc\u307f\u9867\u5ba2\u304c\u3001\u691c\u8a0e\u3001\u5546\u8ac7\u3001\u305d\u3057\u3066\u6210\u7d04\u3078\u6d41\u308c\u308b\u4e2d\u3067\u6bb5\u3005\u3068\u5c11\u6570\u306b\u306a\u3063\u3066\u3044\u304f\u3053\u3068\u3092\u3044\u3046\u3002\u305d\u306e\u69d8\u3092\u56f3\u306b\u3059\u308b\u3068\u3001\u6f0f\u6597\u3067\u6ffe\u3057\u305f\u69d8\u5b50\u306b\u4f3c\u3066\u3044\u308b\u3068\u3053\u308d\u304b\u3089\u305d\u3046\u547c\u3070\u308c\u3066\u3044\u308b\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6587\u8108\u3067\u306f\u3001\u4e00\u822c\u306b\u30d1\u30fc\u30c1\u30a7\u30b9(\u8cfc\u8cb7)\u30d5\u30a1\u30cd\u30eb\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u306a\u3069\u3068\u547c\u3070\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-17865 aligncenter\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/11\/\u30d5\u30a1\u30cd\u30eb-1-1-300x204.png\" alt=\"Funnel\" width=\"300\" height=\"204\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/11\/\u30d5\u30a1\u30cd\u30eb-1-1-300x204.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/11\/\u30d5\u30a1\u30cd\u30eb-1-1-768x522.png 768w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/11\/\u30d5\u30a1\u30cd\u30eb-1-1.png 927w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" 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loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-17866 aligncenter\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/11\/\u30a4\u30f3\u30d5\u30eb\u30d5\u30a1\u30cd\u30eb--300x217.png\" alt=\"Influence funnel\" width=\"300\" height=\"217\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/11\/\u30a4\u30f3\u30d5\u30eb\u30d5\u30a1\u30cd\u30eb--300x217.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/11\/\u30a4\u30f3\u30d5\u30eb\u30d5\u30a1\u30cd\u30eb--768x556.png 768w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/11\/\u30a4\u30f3\u30d5\u30eb\u30d5\u30a1\u30cd\u30eb-.png 877w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<h3>\u30c0\u30d6\u30eb\u30d5\u30a1\u30cd\u30eb<\/h3>\n<p>\u30d1\u30fc\u30c1\u30a7\u30b9\u30d5\u30a1\u30cd\u30eb\u3068\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b9\u30d5\u30a1\u30cd\u30eb\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u3082\u306e\u3002<\/p>\n<p>\u8cfc\u5165\u5f8c\u306e\u8a55\u4fa1\u306b\u3088\u3063\u3066\u305d\u306e\u5f8c\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u58f2\u308c\u884c\u304d\u306b\u5927\u304d\u306a\u5f71\u97ff\u304c\u51fa\u308b\u30b1\u30fc\u30b9\u306b\u4f7f\u7528\u3055\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u3002\u7d99\u7d9a\u7684\u306a\u8cfc\u5165\u3092\u72d9\u3046\u5834\u5408\u3084\u3001SNS\u3067\u306e\u62e1\u6563\u3092\u72d9\u3046\u5834\u5408\u306f\u3001\u8cfc\u5165\u5f8c\u306e\u767a\u4fe1\u30fb\u62e1\u6563\u3092\u8a2d\u8a08\u3057\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308b\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-17867 aligncenter\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/11\/dubble-funnel-256x300.png\" alt=\"Double funnel\" width=\"256\" height=\"300\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/11\/dubble-funnel-256x300.png 256w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/11\/dubble-funnel.png 756w\" sizes=\"auto, (max-width: 256px) 100vw, 256px\" \/><\/p>\n<h2>\u30d5\u30a1\u30cd\u30eb\u306e\u9032\u5316<\/h2>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u5e83\u304f\u4f7f\u308f\u308c\u3066\u304d\u305f\u30d5\u30a1\u30cd\u30eb\u3067\u3042\u308b\u304c\u3001\u8fd1\u5e74\u306f\u9867\u5ba2\u7372\u5f97\u306e\u6d41\u308c\u304c\u8907\u96d1\u306b\u306a\u3063\u305f\u305f\u3081\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u6307\u6458\u3092\u53d7\u3051\u3066\u3044\u308b\u3002<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u8a8d\u77e5\u304b\u3089\u8cfc\u5165\u307e\u3067\u306f\u4e00\u76f4\u7dda\u3067\u306f\u306a\u3044<\/span><\/li>\n<li style=\"font-weight: 400;\">\u6d88\u8cbb\u8005\u304c\u8cfc\u5165\u307e\u3067\u306b\u63a5\u3059\u308b\u30c1\u30e3\u30cd\u30eb\u306e\u8996\u70b9\u304c\u629c\u3051\u3066\u3044\u308b<\/li>\n<\/ul>\n<p>Netflix\u306a\u3069\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u578b\u306e\u300c\u8cfc\u5165\u300d\u3068\u3044\u3046\u30a2\u30af\u30b7\u30e7\u30f3\u304c\u7d99\u7d9a\u3055\u308c\u308b\u3082\u306e\u306b\u3064\u3044\u3066\u306f\u3001\u30d5\u30a1\u30cd\u30eb\u306e\u3088\u3046\u306b\u4e00\u76f4\u7dda\u306e\u56f3\u3067\u306f\u306a\u304f\u5faa\u74b0\u7684\u306a\u5f62\u3067\u8003\u3048\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002<\/p>\n<h2>\u95a2\u9023\u7528\u8a9e<\/h2>\n<ul>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/aidma\/\">AIDMA<\/a><\/li>\n<li>AISAS<\/li>\n<li>\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3<\/li>\n<li>\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0<\/li>\n<li>\u30ab\u30b9\u30bf\u30de\u30fc\u30a2\u30c9\u30dc\u30ab\u30b7\u30fc<\/li>\n<li>\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3<\/li>\n<li>\u30a2\u30c3\u30d7\u30bb\u30eb<\/li>\n<\/ul>\n<h2>\u53c2\u8003\u30b5\u30a4\u30c8<\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/ppc-master.jp\/labo\/2019\/06\/marketing-funnel.html\" target=\"_blank\" rel=\"noopener noreferrer\">\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u300d\u3068\u306f\uff1f\u57fa\u672c\u3068\u6700\u65b0\u306e\u5909\u5316\u306b\u3064\u3044\u3066\u89e3\u8aac<\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.innovation.co.jp\/urumo\/funnel\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u3010\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7528\u8a9e\u3011\u56f3\u89e3\uff01\u77e5\u3063\u3066\u3044\u308b\u3088\u3046\u3067\u77e5\u3089\u306a\u3044\u300c\u30d5\u30a1\u30cd\u30eb\u300d\u3068\u306f\uff1f<\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/ja.martech.tokyo\/entry\/2018\/05\/13\/3-contexts-that-obsoletes-marketing-funnel#fn:2\" target=\"_blank\" rel=\"noopener noreferrer\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u3092\u6642\u4ee3\u9045\u308c\u306b\u3057\u305f3\u3064\u306e\u8981\u56e0<\/a><\/li>\n<li><a href=\"https:\/\/www.synergy-marketing.co.jp\/glossary\/funnel\/\">\u30d5\u30a1\u30cd\u30eb \uff5c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7528\u8a9e\u96c6\uff5c\u30b7\u30ca\u30b8\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u682a\u5f0f\u4f1a\u793e<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u8cfc\u8cb7\u306e\u30b9\u30c6\u30c3\u30d7\u306b\u304a\u3051\u308b\u6d88\u8cbb\u8005\u306e\u610f\u8b58\u30fb\u884c\u52d5\u63a8\u79fb\u3068\u6570\u3092\u56f3\u5f0f\u5316\u3057\u305f\u3082\u306e<\/p>\n","protected":false},"author":27,"featured_media":17867,"template":"","meta":{"_monsterinsights_skip_tracking":false,"English":"Funnel","design_hint":"\u843d\u3061\u3066\u3044\u304f\u56f3\u306f\u5206\u304b\u308a\u3084\u3059\u3044\u304c\u3001\u4eba\u306f\u4e00\u76f4\u7dda\u306b\u306f\u9032\u307e\u306a\u3044\u3002\u7387\u3060\u3051\u3067\u898b\u308c\u3070\u3001\u623b\u3063\u3066\u304d\u305f\u4eba\u306f\u6d88\u3048\u3066\u3057\u307e\u3046\u3002\u8a70\u307e\u308a\u306e\u7406\u7531\u306f\u3001\u6570\u5b57\u306e\u5916\u3067\u805e\u3051\u3002","footnotes":""},"glossary-category":[22],"glossary_tag":[],"class_list":["post-17452","glossary","type-glossary","status-publish","has-post-thumbnail","hentry","glossary-category-tools-frameworks-methodologies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u30d5\u30a1\u30cd\u30eb | UX TIMES<\/title>\n<meta name=\"description\" content=\"\u8cfc\u8cb7\u306e\u30b9\u30c6\u30c3\u30d7\u306b\u304a\u3051\u308b\u6d88\u8cbb\u8005\u306e\u610f\u8b58\u30fb\u884c\u52d5\u63a8\u79fb\u3068\u6570\u3092\u56f3\u5f0f\u5316\u3057\u305f\u3082\u306e\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/funnel\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u30d5\u30a1\u30cd\u30eb | UX TIMES\" \/>\n<meta property=\"og:description\" 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