{"id":17842,"date":"2020-02-14T16:19:57","date_gmt":"2020-02-14T07:19:57","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?post_type=glossary&#038;p=17842"},"modified":"2020-06-08T15:17:20","modified_gmt":"2020-06-08T06:17:20","slug":"von-restorff-effect","status":"publish","type":"glossary","link":"https:\/\/uxdaystokyo.com\/articles\/glossary\/von-restorff-effect\/","title":{"rendered":"\u30ec\u30b9\u30c8\u30eb\u30d5\u52b9\u679c"},"content":{"rendered":"<p>\u4eba\u306f\u3001\u4f3c\u305f\u3088\u3046\u306a\u3082\u306e\u3084\u540c\u3058\u30d1\u30bf\u30fc\u30f3\u3067\u60c5\u5831\u304c\u4e26\u3093\u3067\u3044\u308b\u5834\u5408\u30011\u3064\u3060\u3051\u7279\u5fb4\u7684\u306a\u3082\u306e\u304c\u3042\u308b\u3068\u5370\u8c61\u306b\u6b8b\u308a\u3084\u3059\u3044\u3002<br \/>\n1933\u5e74\u306b\u30c9\u30a4\u30c4\u306e\u7cbe\u795e\u79d1\u533b\u30fb\u5c0f\u5150\u79d1\u533b\u306e<ruby>Hedwig<rt>\u30d8\u30c9\u30f4\u30a3\u30c3\u30d2<\/rt>von<rt>\u30fb\u30d5\u30a9\u30f3<\/rt>Restorff<rt>\u30fb\u30ec\u30b9\u30c8\u30eb\u30d5<\/rt><\/ruby> \u304c\u63d0\u5531\u3057\u305f\u5fc3\u7406\u7528\u8a9e\u3067\u3001<strong>\u5b64\u7acb\u52b9\u679c<\/strong>\u3068\u3082\u547c\u3070\u308c\u308b\u3002<\/p>\n<h2>\u660e\u78ba\u306b\u7570\u306a\u308b\u60c5\u5831\u304c\u5370\u8c61\u306b\u6b8b\u308a\u3084\u3059\u3044<\/h2>\n<p>\u4ee5\u4e0b\u306e\u56f3\u3092\u4e00\u77ac\u3060\u3051\u898b\u3066\u307b\u3057\u3044\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17849 size-large\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/01\/von-restorff-effect-many-dots-1024x461.png\" alt=\"\u7121\u6570\u306e\u7d2b\u306e\u6b63\u5186\u306e\u4e2d\u306b\u3001\u8d64\u3044\u6b63\u5186\u3084\u56db\u89d2\u5f62\u3001\u6955\u5186\u5f62\u304c\u6574\u5217\u3057\u3066\u3044\u308b\u56f3\" width=\"700\" height=\"315\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/01\/von-restorff-effect-many-dots-1024x461.png 1024w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/01\/von-restorff-effect-many-dots-300x135.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/01\/von-restorff-effect-many-dots-768x346.png 768w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/01\/von-restorff-effect-many-dots.png 1222w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" 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decoding=\"async\" aria-describedby=\"caption-attachment-17846\" class=\"wp-image-17846 size-full\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/01\/von-restorff-effect-show-changed-parts.png\" alt=\"\u5468\u56f2\u306e\u6b63\u5186\u3088\u308a\u8272\u306e\u6fc3\u3044\u6b63\u5186\u3068\u3001\u3084\u3084\u6955\u5186\u306b\u30de\u30fc\u30af\u304c\u3064\u3051\u305f\u56f3\" width=\"600\" height=\"374\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/01\/von-restorff-effect-show-changed-parts.png 600w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/01\/von-restorff-effect-show-changed-parts-300x187.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><p id=\"caption-attachment-17846\" class=\"wp-caption-text\">\u5468\u56f2\u306e\u30d1\u30bf\u30fc\u30f3\u3068\u4f3c\u901a\u3063\u3066\u3044\u308b\u3068\u25a1\u3084\u8d64\u4e38\u3068\u9055\u3063\u3066\u7279\u7570\u6027\u304c\u3042\u308b\u3068\u8a8d\u8b58\u3057\u3065\u3089\u3044<\/p><\/div>\n<p>\u5148\u307b\u3069\u306e\u8d64\u3044\u4e38\u3084\u9752\u3044\u56db\u89d2\u3068\u540c\u69d8\u3001\u8272\u3084\u5f62\u3092\u5909\u3048\u3066\u306f\u3044\u308b\u304c\u3001\u540c\u3058\u9752\u7cfb\u7d71\u306e\u8272\u3067\u3042\u3063\u305f\u308a\u3001\u4ed6\u306e\u4e38\u3068\u307b\u307c\u540c\u3058\u5186\u5f62\u3067\u3042\u308b\u305f\u3081\u3001\u660e\u78ba\u306b\u7570\u306a\u3063\u3066\u3044\u308b\u60c5\u5831\u3068\u306f\u8a8d\u8b58\u3055\u308c\u305a\u3001\u8a18\u61b6\u306b\u6b8b\u308a\u306b\u304f\u3044\u3002<\/p>\n<h2>\u7279\u7570\u6027\u3092\u6301\u305f\u305b\u3059\u304e\u3066\u3082NG<\/h2>\n<p>\u30ec\u30b9\u30c8\u30eb\u30d5\u73fe\u8c61\u304c\u8d77\u3053\u308b\u305f\u3081\u306b\u306f\u3001\u591a\u304f\u306e\u540c\u3058\u60c5\u5831\u306e\u4e2d\u306b<b>\u300c\u7279\u7570\u306a\u60c5\u5831\u300d<\/b>\u3092\u5165\u308c\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002<\/p>\n<p>web\u30b5\u30a4\u30c8\u306e\u5834\u5408\u3001\u8f09\u3063\u3066\u3044\u308b\u60c5\u5831\u306e\u591a\u304f\u304c\u4f3c\u3066\u3044\u308b<b>\u201c\u7d71\u4e00\u6027\u306e\u3042\u308b\u30da\u30fc\u30b8\u30c7\u30b6\u30a4\u30f3\u201d<\/b>\u3068\u3001\u7279\u7570\u306a\u60c5\u5831\u3067\u3042\u308b\u3068<strong>\u201d\u5f37\u8abf\u201d<\/strong>\u3055\u308c\u3066\u3044\u308b\u5834\u5408\u306b\u30ec\u30b9\u30c8\u30eb\u30d5\u73fe\u8c61\u304c\u751f\u3058\u308b\u3002<\/p>\n<p>\u7d71\u4e00\u611f\u304c\u306a\u3044\u30b5\u30a4\u30c8\u3084\u3001\u5f37\u8abf\u3055\u305b\u305f\u3082\u306e\u3070\u304b\u308a\u914d\u7f6e\u3057\u3059\u304e\u308b\u3068\u3001\u7279\u7570\u6027\u3082\u5931\u308f\u308c\u3001\u30ec\u30b9\u30c8\u30eb\u30d5\u73fe\u8c61\u304c\u8d77\u3053\u3089\u306a\u3044\u3002\u305d\u308c\u305e\u308c\u306e\u30aa\u30d6\u30b8\u30a7\u30af\u30c8\u306e\u4e3b\u5f35\u304c\u5f37\u3059\u304e\u308b\u3053\u3068\u3067\u3001\u30b5\u30a4\u30c8\u5168\u4f53\u304c\u8a8d\u77e5\u8ca0\u8377\u306e\u9ad8\u3044\uff08\u308f\u304b\u308a\u306b\u304f\u3044\uff09\u72b6\u614b\u306b\u306a\u3063\u3066\u3057\u307e\u3046\u306e\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u306b\u75b2\u308c\u3066\u3057\u307e\u3046\u3002<\/p>\n<div id=\"attachment_17847\" style=\"width: 670px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-17847\" class=\"wp-image-17847 size-full\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/01\/von-restorff-effect-website.png\" alt=\"\u5de6\uff1a\u5f37\u8abf\u3057\u305f\u30aa\u30d6\u30b8\u30a7\u30af\u30c8\u3092\u914d\u7f6e\u3057\u3059\u304e\u3066\u3001\u8a8d\u77e5\u8ca0\u8377\u304c\u9ad8\u3044\u72b6\u614b\u3000 \u53f3\uff1a\u904e\u5ea6\u306a\u5f37\u8abf\u3092\u907f\u3051\u3066\u30aa\u30d6\u30b8\u30a7\u30af\u30c8\u3092\u914d\u7f6e\u3057\u3001\u8a8d\u77e5\u8ca0\u8377\u3092\u4e0b\u3052\u305f\u72b6\u614b\" width=\"660\" height=\"244\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/01\/von-restorff-effect-website.png 660w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/01\/von-restorff-effect-website-300x111.png 300w\" sizes=\"auto, (max-width: 660px) 100vw, 660px\" \/><p id=\"caption-attachment-17847\" class=\"wp-caption-text\">\u5de6\uff1a\u5f37\u8abf\u3057\u305f\u30aa\u30d6\u30b8\u30a7\u30af\u30c8\u3092\u914d\u7f6e\u3057\u3059\u304e\u3066\u3001\u8a8d\u77e5\u8ca0\u8377\u304c\u9ad8\u3044\u72b6\u614b<br \/>\u53f3\uff1a\u904e\u5ea6\u306a\u5f37\u8abf\u3092\u907f\u3051\u3066\u30aa\u30d6\u30b8\u30a7\u30af\u30c8\u3092\u914d\u7f6e\u3057\u3001\u8a8d\u77e5\u8ca0\u8377\u3092\u4e0b\u3052\u305f\u72b6\u614b<\/p><\/div>\n<p>\u30ec\u30b9\u30c8\u30eb\u30d5\u73fe\u8c61\u306f\u3001<a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/call-to-action\/\">CTA(call to action)<\/a>\u3092\u5b9f\u73fe\u3059\u308b\u7406\u8ad6\u3068\u3057\u3066\u6271\u308f\u308c\u308b\u3002\u30e6\u30fc\u30b6\u30fc\u306e\u76ee\u7684\u304c\u9054\u6210\u3057\u3084\u3059\u3044\u30b5\u30a4\u30c8\u3092\u8a2d\u8a08\u3059\u308b\u969b\u306b\u3001\u30ec\u30b9\u30c8\u30eb\u30d5\u73fe\u8c61\u3092\u5229\u7528\u3059\u308b\u3002<\/p>\n<h2>\u30ec\u30b9\u30c8\u30eb\u30d5\u73fe\u8c61\u304b\u3089\u898b\u308b\u30c7\u30b6\u30a4\u30f3\u5de5\u7a0b<\/h2>\n<p>\u30ec\u30b9\u30c8\u30eb\u30d5\u73fe\u8c61\u3092\u52b9\u679c\u7684\u306b\u5229\u7528\u3059\u308b\u305f\u3081\u306b\u306f\u4ee5\u4e0b\u306e\u624b\u9806\u3067\u30c7\u30b6\u30a4\u30f3\u3092\u3057\u3066\u3044\u304f\u3079\u304d\u3060\u3002<\/p>\n<ol>\n<li>\u76ee\u7acb\u305f\u305b\u305f\u3044\u60c5\u5831\u3092\u6c7a\u3081\u308b<\/li>\n<li>\u7279\u5fb4\u7684\u306a\u60c5\u5831\u304c\u8907\u6570\u3042\u308b\u5834\u5408\u306f\u30da\u30fc\u30b8\u3092\u5206\u5272\u3059\u308b<\/li>\n<li>\u76ee\u7acb\u305f\u305b\u308b\u305f\u3081\u306b\u30b3\u30f3\u30c8\u30e9\u30b9\u30c8\u3092\u3064\u3051\u308b<\/li>\n<\/ol>\n<h3>1. \u76ee\u7acb\u305f\u305b\u305f\u3044\u60c5\u5831\u3092\u6c7a\u3081\u308b<\/h3>\n<p>\u30ec\u30b9\u30c8\u30eb\u30d5\u73fe\u8c61\u3092\u5229\u7528\u3059\u308b\u4e0a\u3067\u3001\u3069\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8a18\u61b6\u306b\u6b8b\u3057\u305f\u3044\u304b\u3001\u76ee\u7acb\u305f\u305b\u305f\u3044\u304b\u3092\u6c7a\u3081\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3042\u308b\u3002\u30ec\u30b9\u30c8\u30eb\u30d5\u73fe\u8c61\u3092\u767a\u751f\u3055\u305b\u308b\u3053\u3068\u304c\u52b9\u679c\u7684\u306a\u4f8b\u306f\u3001\u6b21\u306e\u30b9\u30c6\u30c3\u30d7\u306b\u3064\u306a\u304c\u308b\u30dc\u30bf\u30f3\u3084\u5224\u65ad\u306b\u91cd\u5927\u306a\u5f71\u97ff\u3092\u53ca\u307c\u3059\u30b3\u30f3\u30c6\u30f3\u30c4\u3001\u91cd\u8981\u306a\u6ce8\u610f\u559a\u8d77\u306a\u3069\u3067\u3042\u308b\u3002<\/p>\n<h3>2. 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\u76ee\u7acb\u305f\u305b\u308b\u305f\u3081\u306b\u30b3\u30f3\u30c8\u30e9\u30b9\u30c8\u3092\u3064\u3051\u308b<\/h3>\n<p>\u3069\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8a18\u61b6\u306b\u6b8b\u3057\u305f\u3044\u304b\u6c7a\u3081\u305f\u5f8c\u306f\u3001\u305d\u308c\u4ee5\u5916\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u7d71\u4e00\u611f\u3092\u6301\u305f\u305b\u3066\u30c7\u30b6\u30a4\u30f3\u3057\u3001\u91cd\u8981\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u969b\u7acb\u3064\u3088\u3046\u306b\u30b3\u30f3\u30c8\u30e9\u30b9\u30c8\u3092\u3064\u3051\u308b\u3002<\/p>\n<p>\u30b3\u30f3\u30c8\u30e9\u30b9\u30c8\u3092\u3064\u3051\u308b\u305f\u3081\u306e\u4ee3\u8868\u7684\u306a\u65b9\u6cd5\u306f\u3001\u30d5\u30a9\u30f3\u30c8\u3084\u30b5\u30a4\u30ba\u306a\u3069\u306e\u6587\u5b57\u306e\u30b9\u30bf\u30a4\u30eb\u3092\u5909\u3048\u308b\u3053\u3068\u3084\u3001\u4f59\u767d\u3092\u3064\u3051\u308b\u3053\u3068\u3001\u4ed6\u306e\u60c5\u5831\u3068\u306f\u7570\u306a\u308b\u8272\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3042\u308b\u3002<\/p>\n<div id=\"attachment_17848\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-17848\" class=\"wp-image-17848 size-full\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/01\/von-restorff-effect-menu-table.png\" alt=\"\u6587\u5b57\u306e\u7f85\u5217\u3088\u308a\u3001\u30b3\u30f3\u30c8\u30e9\u30b9\u30c8\u3092\u3064\u3051\u308b\u3068\u60c5\u5831\u304c\u898b\u3084\u3059\u304f\u306a\u308b\" width=\"600\" height=\"400\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/01\/von-restorff-effect-menu-table.png 600w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/01\/von-restorff-effect-menu-table-300x200.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><p id=\"caption-attachment-17848\" class=\"wp-caption-text\">\u6587\u5b57\u306e\u7f85\u5217\u3088\u308a\u3001\u30b3\u30f3\u30c8\u30e9\u30b9\u30c8\u3092\u3064\u3051\u308b\u3068\u60c5\u5831\u304c\u898b\u3084\u3059\u304f\u306a\u308b<\/p><\/div>\n<h2>\u95a2\u9023\u7528\u8a9e<\/h2>\n<ul>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/call-to-action\/\">CTA(call to action)<\/a><\/li>\n<\/ul>\n<h2>\u53c2\u8003\u30b5\u30a4\u30c8<\/h2>\n<ul>\n<li><a href=\"https:\/\/en.wikipedia.org\/wiki\/Hedwig_von_Restorff\">Hedwig von Restorff(wiki)<\/a><\/li>\n<li><a href=\"https:\/\/blog.goo.ne.jp\/to-sapo\/e\/4b3bdc679afb4f195816ddf607c2a6a6\">\u30d5\u30a9\u30f3\u30fb\u30ec\u30b9\u30c8\u30eb\u30d5\u52b9\u679c\u301c\u4ed6\u3068\u9055\u3046\u3082\u306e\u306f\u8a18\u61b6\u306b\u6b8b\u308a\u3084\u3059\u3044\u301c<\/a><\/li>\n<li><a href=\"http:\/\/changingminds.org\/explanations\/memory\/von_restorff.htm\">on Restorff Effect<\/a><\/li>\n<li><a href=\"https:\/\/www.amazon.co.jp\/%E3%83%8E%E3%83%B3%E3%83%87%E3%82%B6%E3%82%A4%E3%83%8A%E3%83%BC%E3%81%A7%E3%82%82%E3%82%8F%E3%81%8B%E3%82%8B-UX-%E7%90%86%E8%AB%96%E3%81%A7%E4%BD%9C%E3%82%8BWeb%E3%83%87%E3%82%B6%E3%82%A4%E3%83%B3-%E5%B7%9D%E5%90%88-%E4%BF%8A%E8%BC%94\/dp\/4839961077\">\u30ce\u30f3\u30c7\u30b6\u30a4\u30ca\u30fc\u3067\u3082\u308f\u304b\u308b UX+\u7406\u8ad6\u3067\u4f5c\u308bWeb\u30c7\u30b6\u30a4\u30f3<\/a><\/li>\n<li><a href=\"https:\/\/books.google.co.jp\/books?id=jqjuGLM1qVMC&amp;pg=PA204&amp;lpg=PA204&amp;dq=%E3%82%B0%E3%83%A9%E3%83%95%E3%82%A3%E3%83%83%E3%82%AF+%E3%83%AC%E3%82%B9%E3%83%88%E3%83%AB%E3%83%95%E7%8F%BE%E8%B1%A1&amp;source=bl&amp;ots=W4uAuRLM1y&amp;sig=pEyZeNUWX55Zycj18Bv19dtNpSI&amp;hl=ja&amp;sa=X&amp;ved=2ahUKEwi2qci1z77cAhUEWLwKHe_EBhcQ6AEwAXoECAAQAQ#v=onepage&amp;q&amp;f=false\">Design Rule Index<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u3042\u308a\u304d\u305f\u308a\u306a\u3082\u306e\u3088\u308a\u3082\u3001\u7279\u5fb4\u7684\u306a\u3082\u306e\u306e\u65b9\u304c\u899a\u3048\u3084\u3059\u3044\u73fe\u8c61<\/p>\n","protected":false},"author":43,"featured_media":17849,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"English":"Von Restorff 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