{"id":18004,"date":"2020-01-28T12:20:17","date_gmt":"2020-01-28T03:20:17","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?post_type=glossary&#038;p=18004"},"modified":"2020-06-08T15:18:54","modified_gmt":"2020-06-08T06:18:54","slug":"diderot-effect","status":"publish","type":"glossary","link":"https:\/\/uxdaystokyo.com\/articles\/glossary\/diderot-effect\/","title":{"rendered":"\u30c7\u30a3\u30c9\u30ed\u52b9\u679c"},"content":{"rendered":"<p>\u4eba\u306f\u672c\u80fd\u7684\u306b\u4e00\u8cab\u6027\u30fb\u7d71\u4e00\u611f\u3092\u6c42\u3081\u3001\u826f\u3044\u3082\u306e\u3092\u77e5\u3063\u3066\u3057\u307e\u3046\u3068\u8cea\u3092\u4e0b\u3052\u3066\u4e00\u8cab\u6027\u3092\u640d\u306a\u3046\u3053\u3068\u3092\u5acc\u3046\u50be\u5411\u304c\u3042\u308b\u3002<\/p>\n<p>\u30c7\u30a3\u30c9\u30ed\u52b9\u679c\u3068\u306f\u3001\u4eca\u307e\u3067\u306e\u751f\u6d3b\u306e\u4e2d\u306b\u3001\u7406\u60f3\u7684\u306a\u4fa1\u5024\u3084\u96f0\u56f2\u6c17\u3092\u3082\u3063\u305f\u7269\u3092\u624b\u306b\u5165\u308c\u308b\u3068\u3001\u4ed6\u306e\u7269\u3084\u74b0\u5883\u3092\u7406\u60f3\u7684\u306a\u7269\u306b\u5408\u308f\u305b\u3088\u3046\u3068\u3059\u308b\u884c\u52d5\u5fc3\u7406\u3067\u3042\u308b\u3002<\/p>\n<p>\u4eba\u985e\u5b66\u8005\u306e<ruby>Grant McCracken<rt>\u30b0\u30e9\u30f3\u30c8\u30fb\u30de\u30af\u30e9\u30c3\u30b1\u30f3<\/rt><\/ruby>\u304c\u3001\u5f8c\u8ff0\u3059\u308b18\u4e16\u7d00\u306e\u30d5\u30e9\u30f3\u30b9\u306e\u54f2\u5b66\u8005<ruby>Denis Diderot<rt>\u30c7\u30cb\u30b9\u30fb\u30c7\u30a3\u30c9\u30ed<\/rt><\/ruby>\u306e\u30a8\u30d4\u30bd\u30fc\u30c9\u306b\u3061\u306a\u3093\u3067\u3001\u30c7\u30a3\u30c9\u30ed\u52b9\u679c\u3068\u540d\u4ed8\u3051\u305f\u3002<\/p>\n<div id=\"attachment_18006\" style=\"width: 252px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-18006\" class=\"wp-image-18006 size-medium\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/01\/diderot-effect-grant-mccracken-242x300.png\" alt=\"\u8096\u50cf\u3000\u30b0\u30e9\u30f3\u30c8\u30fb\u30de\u30af\u30e9\u30c3\u30b1\u30f3\" width=\"242\" height=\"300\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/01\/diderot-effect-grant-mccracken-242x300.png 242w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/01\/diderot-effect-grant-mccracken-768x952.png 768w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/01\/diderot-effect-grant-mccracken.png 826w\" sizes=\"auto, (max-width: 242px) 100vw, 242px\" \/><p id=\"caption-attachment-18006\" class=\"wp-caption-text\">\u30b0\u30e9\u30f3\u30c8\u30fb\u30de\u30af\u30e9\u30c3\u30b1\u30f3\u3000\u5f15\u7528\uff1a<a href=\"https:\/\/cultureby.com\/bio\">CultureBy \u2013 Grant McCracken<\/a><\/p><\/div>\n<h3>\u30ac\u30a6\u30f3\u306b\u5408\u308f\u305b\u3066\u90e8\u5c4b\u306e\u8abf\u5ea6\u54c1\u3092\u63c3\u3048\u305f\u30c7\u30a3\u30c9\u30ed<\/h3>\n<p>18\u4e16\u7d00\u30d5\u30e9\u30f3\u30b9\u306e\u54f2\u5b66\u8005\u30c7\u30cb\u30b9\u30fb\u30c7\u30a3\u30c9\u30ed\u304c\u3001\u53cb\u4eba\u304b\u3089\u512a\u96c5\u306a\u7d05\u3044\u30ac\u30a6\u30f3\u3092\u30d7\u30ec\u30bc\u30f3\u30c8\u3055\u308c\u305f\u3002<\/p>\n<p>\u305d\u306e\u5f8c\u3001\u5143\u3005\u3082\u3063\u3066\u3044\u305f\u5bb6\u306e\u5bb6\u5177\u304c\u3001\u30ac\u30a6\u30f3\u306e\u512a\u96c5\u3055\u306b\u91e3\u308a\u5408\u308f\u306a\u3044\u3068\u611f\u3058\u305f\u30c7\u30a3\u30c9\u30ed\u306f\u3001\u81ea\u5206\u304c\u3082\u3063\u3066\u3044\u305f\u5bb6\u5177\u3092\u6368\u3066\u3066\u3001\u9ad8\u7d1a\u306a\u3082\u306e\u306b\u8cb7\u3044\u63db\u3048\u3066\u3044\u3063\u305f\u3002\u6c17\u3065\u304f\u3068\u90e8\u5c4b\u306f\u9ad8\u7d1a\u54c1\u3067\u57cb\u3081\u5c3d\u304f\u3055\u308c\u3001\u304b\u308f\u308a\u306b\u501f\u91d1\u3092\u62b1\u3048\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3057\u307e\u3063\u305f\u3002<\/p>\n<p>\u30c7\u30a3\u30c9\u30ed\u52b9\u679c\u306f\u30e2\u30ce\u3060\u3051\u306b\u9650\u3089\u305a\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u65b0\u3057\u3044\u4fa1\u5024\u89b3\u3092\u53d6\u308a\u8fbc\u3093\u3060\u969b\u306b\u3082\u50cd\u304f\u3002<\/p>\n<ul>\n<li>\u30b5\u30fc\u30d5\u30a3\u30f3\u3092\u59cb\u3081\u305f\u4eba\u304c\u3001\u81ea\u7136\u3068\u6d77\u95a2\u9023\u306e\u30b0\u30c3\u30ba\u3092\u8cb7\u3046\u3088\u3046\u306b\u306a\u308b<\/li>\n<li>\u7d20\u6674\u3089\u3057\u3044\u53cb\u4eba\u3084\u74b0\u5883\u306b\u51fa\u4f1a\u3046\u3068\u3001\u81ea\u3089\u306e\u610f\u8b58\u3084\u884c\u52d5\u3092\u6539\u3081\u3088\u3046\u3068\u3059\u308b<\/li>\n<\/ul>\n<h2>\u30c7\u30a3\u30c9\u30ed\u52b9\u679c\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5fdc\u7528\u3059\u308b<\/h2>\n<p>\u30c7\u30a3\u30c9\u30ed\u52b9\u679c\u304c\u50cd\u304f\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u8907\u6570\u306e\u88fd\u54c1\u3092\u30bb\u30c3\u30c8\u3067\u8cfc\u5165\u3059\u308b\u78ba\u7387\u304c\u9ad8\u304f\u306a\u308b\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001IKEA\u306f\u5e97\u8217\u5185\u306b\u69d8\u3005\u306a\u30b9\u30bf\u30a4\u30eb\u306e\u30b7\u30e7\u30fc\u30eb\u30fc\u30e0\u3092\u8a2d\u7f6e\u3057\u3066\u3044\u308b\u3002IKEA\u3067\u8ca9\u58f2\u3057\u3066\u3044\u308b\u5546\u54c1\u3092\u4f7f\u3063\u3066\u90e8\u5c4b\u306e\u30ec\u30a4\u30a2\u30a6\u30c8\u3092\u63c3\u3048\u3066\u898b\u305b\u308b\u3053\u3068\u3067\u3001\u30b7\u30e7\u30fc\u30eb\u30fc\u30e0\u306e\u9b45\u529b\u7684\u306a\u30ec\u30a4\u30a2\u30a6\u30c8\u3092\u518d\u73fe\u3059\u308b\u305f\u3081\u306b\u3001\u30bb\u30c3\u30c8\u3067\u5bb6\u5177\u3092\u8cfc\u5165\u3057\u3066\u3082\u3089\u3046\u78ba\u7387\u3092\u9ad8\u3081\u3066\u3044\u308b\u3002<\/p>\n<div id=\"attachment_18007\" style=\"width: 510px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-18007\" class=\"wp-image-18007\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/01\/diderot-effect-ikea-room-300x188.jpg\" alt=\"IKEA\u306e\u30b7\u30e7\u30fc\u30eb\u30fc\u30e0\" width=\"500\" height=\"314\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/01\/diderot-effect-ikea-room-300x188.jpg 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/01\/diderot-effect-ikea-room-1024x643.jpg 1024w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/01\/diderot-effect-ikea-room-768x483.jpg 768w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/01\/diderot-effect-ikea-room.jpg 1060w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><p id=\"caption-attachment-18007\" class=\"wp-caption-text\">IKEA\u306e\u30b7\u30e7\u30fc\u30eb\u30fc\u30e0\u3000\u753b\u50cf\u5f15\u7528\u5143\uff1a<a href=\"https:\/\/www.ikea.com\/jp\/ja\/catalog\/categories\/departments\/living_room\/roomset\/20193_rmli02a\/\">https:\/\/www.ikea.com\/jp\/ja\/catalog\/categories\/departments\/living_room\/roomset\/20193_rmli02a\/<\/a><\/p><\/div>\n<p>\u4ed6\u306b\u3082\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30ab\u30fc\u30c9\u30b2\u30fc\u30e0\u3067\u306f\u3001\u6709\u6599\u30ac\u30c1\u30e3\u3092\u305f\u304f\u3055\u3093\u56de\u3057\u3066\u3082\u3089\u3046\u305f\u3081\u306b\u30c7\u30a3\u30c9\u30ed\u52b9\u679c\u304c\u4f7f\u308f\u308c\u308b\u3002<\/p>\n<p>\u5f37\u3044\u30ab\u30fc\u30c9\u3084\u3001\u9650\u5b9a\u30ab\u30fc\u30c9\u3092\u30b3\u30f3\u30d7\u30ea\u30fc\u30c8\u3057\u305f\u3044\u304c\u305f\u3081\u306b\u8ab2\u91d1\u3092\u884c\u3044\u3001\u76ee\u7684\u306e\u30ab\u30fc\u30c9\u3092\u5168\u3066\u624b\u306b\u5165\u308c\u308b\u307e\u3067\u30ac\u30c1\u30e3\u3092\u56de\u3057\u7d9a\u3051\u308b\u3002\u3053\u306e\u73fe\u8c61\u306f\u3001\u5f37\u3044\u30ab\u30fc\u30c9\u3084\u9650\u5b9a\u30ab\u30fc\u30c9\u3092\u5168\u3066\u63c3\u3048\u305f\u3044\u3068\u3044\u3046\u30c7\u30a3\u30c9\u30ed\u52b9\u679c\u3068\u3001\u4e2d\u9014\u534a\u7aef\u306a\u3082\u306e\u304c\u6c17\u306b\u306a\u3063\u3066\u3057\u307e\u3046<a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/zeigarnik_effect\/\">\u30c4\u30a1\u30a4\u30ac\u30eb\u30cb\u30af\u52b9\u679c<\/a>\u304c\u5f71\u97ff\u3057\u3066\u3044\u308b\u3002<\/p>\n<div id=\"attachment_18005\" style=\"width: 510px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-18005\" class=\"wp-image-18005\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/01\/diderot-effect-card-games-300x152.png\" alt=\"\u30c7\u30a3\u30c9\u30ed\u52b9\u679c\u3068\u30c4\u30a1\u30a4\u30ac\u30eb\u30cb\u30af\u52b9\u679c\u3092\u5408\u308f\u305b\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4f8b\" width=\"500\" height=\"253\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/01\/diderot-effect-card-games-300x152.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/01\/diderot-effect-card-games.png 499w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><p id=\"caption-attachment-18005\" class=\"wp-caption-text\">\u30c7\u30a3\u30c9\u30ed\u52b9\u679c\u3068\u30c4\u30a1\u30a4\u30ac\u30eb\u30cb\u30af\u52b9\u679c\u3092\u5408\u308f\u305b\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4f8b<\/p><\/div>\n<h2>\u95a2\u9023\u7528\u8a9e<\/h2>\n<ul>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/zeigarnik_effect\/\">\u30c4\u30a1\u30a4\u30ac\u30eb\u30cb\u30af\u52b9\u679c<\/a><\/li>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/principleofconsistency\/\">\u4e00\u8cab\u6027\u306e\u539f\u7406<\/a><\/li>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/endowment-effect\/\">\u4fdd\u6709\u52b9\u679c<\/a><\/li>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/veblen-effect\/\">\u30f4\u30a7\u30d6\u30ec\u30f3\u52b9\u679c<\/a><\/li>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/nudge\/\">\u30ca\u30c3\u30b8<\/a><\/li>\n<\/ul>\n<h2>\u53c2\u8003\u30b5\u30a4\u30c8<\/h2>\n<ul>\n<li><a href=\"https:\/\/cultureby.com\/bio\">CultureBy \u2013 Grant McCracken<\/a><\/li>\n<li><a href=\"https:\/\/en.wikipedia.org\/wiki\/Diderot_effect\">Diderot effect<\/a><\/li>\n<li><a href=\"http:\/\/jma2-jp.org\/wiki\/index.php?%E3%83%87%E3%82%A3%E3%83%89%E3%83%AD%E5%8A%B9%E6%9E%9C\">\u30c7\u30a3\u30c9\u30ed\u52b9\u679c<\/a><\/li>\n<li><a href=\"https:\/\/medium.com\/@melissachu\/the-diderot-effect-why-we-buy-things-we-dont-need-148bc1cc9f56\">Get one more story in your member preview when you sign up. It\u2019s free.<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u4eca\u307e\u3067\u306a\u304b\u3063\u305f\u65b0\u3057\u3044\u3082\u306e\u306b\u3088\u3063\u3066\u7406\u60f3\u7684\u306a\u4fa1\u5024\u304c\u4e0e\u3048\u3089\u308c\u305f\u969b\u306b\u3001\u65b0\u3057\u3044\u4fa1\u5024\u306b\u5408\u308f\u305b\u3066\u81ea\u5206\u306e\u751f\u6d3b\u74b0\u5883\u3084\u6301\u3061\u7269\u3092\u7d71\u4e00\u3055\u305b\u3088\u3046\u3068\u3059\u308b\u884c\u52d5\u5fc3\u7406<\/p>\n","protected":false},"author":43,"featured_media":18005,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"English":"Diderot effect","footnotes":""},"glossary-category":[358,21],"glossary_tag":[],"class_list":["post-18004","glossary","type-glossary","status-publish","has-post-thumbnail","hentry","glossary-category-marketing-business","glossary-category-psychology-behavioraleconomics-brain-science"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary\/18004","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/users\/43"}],"version-history":[{"count":0,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary\/18004\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/media\/18005"}],"wp:attachment":[{"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/media?parent=18004"}],"wp:term":[{"taxonomy":"glossary-category","embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary-category?post=18004"},{"taxonomy":"glossary_tag","embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary_tag?post=18004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}