{"id":18023,"date":"2020-01-27T07:03:30","date_gmt":"2020-01-26T22:03:30","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?post_type=glossary&#038;p=18023"},"modified":"2026-03-13T09:17:02","modified_gmt":"2026-03-13T00:17:02","slug":"cvr","status":"publish","type":"glossary","link":"https:\/\/uxdaystokyo.com\/articles\/glossary\/cvr\/","title":{"rendered":"CVR"},"content":{"rendered":"<p>Conversion(\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3)\u306f\u5909\u63db\u3001\u8ee2\u63db\u3001\u4ea4\u63db\u3092\u610f\u5473\u3059\u308b\u82f1\u5358\u8a9e\u3060\u304c\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e16\u754c\u3067\u306f\u6d88\u8cbb\u8005\u3084\u898b\u8fbc\u307f\u9867\u5ba2\u304b\u3089\u9867\u5ba2\u3078\u5909\u63db\u3059\u308b\u3053\u3068\u3092\u793a\u3057\u3001\u5909\u63db\u3057\u305f\u5272\u5408\u306e\u3053\u3068\u3092<b>Conversion Rate(\u7565\u3057\u3066\u300cCVR\u300d\uff09<\/b>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3001\u9867\u5ba2\u8ee2\u63db\u7387\u3068\u3044\u3046\u3002<\/p>\n<p>Web\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u30b9\u30c8\u30a2\u306e\u3088\u3046\u306a\u30b5\u30fc\u30d3\u30b9\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3078\u30a2\u30af\u30bb\u30b9\u3057\u305f\u4eba(\u8a2a\u554f\u8005)\u306e\u3046\u3061\u3001\u8cfc\u5165\u3084\u7533\u8fbc\u307f\u306a\u3069\u306e\u30b5\u30fc\u30d3\u30b9\u63d0\u4f9b\u8005\u304c\u671f\u5f85\u3059\u308b<b>\u8ee2\u63db<\/b>\u306b\u81f3\u3063\u305f\u5272\u5408\u3092\u793a\u3059\u3002<\/p>\n<div class=\"rounded-corners-box\"><strong>CVR = \u30b5\u30fc\u30d3\u30b9\u63d0\u4f9b\u8005\u306e\u671f\u5f85\u3059\u308b\u8ee2\u63db\u3092\u3057\u305f\u4eba\u6570 \/ \u3042\u308b\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u306b\u304a\u3051\u308b\u5168\u8a2a\u554f\u8005\u6570<\/strong><\/div>\n<h2>CVR\u306e\u5b9a\u7fa9\u3068\u4f8b<\/h2>\n<p>\u300c\u30b5\u30fc\u30d3\u30b9\u63d0\u4f9b\u8005\u306e\u671f\u5f85\u3059\u308b\u8ee2\u63db\u300d\u3068\u300c\u3042\u308b\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u306b\u304a\u3051\u308b\u5168\u8a2a\u554f\u8005\u6570\u300d\u306e\u5b9a\u7fa9\u306f\u30b5\u30fc\u30d3\u30b9\u306e\u7279\u6027\u30fb\u30d5\u30a7\u30fc\u30ba\u30fb\u6210\u9577\u6226\u7565\u306b\u3088\u3063\u3066\u5909\u308f\u308b\u3002<br \/>\n\u5177\u4f53\u7684\u306a\u4f8b\u306b\u306f\u6b21\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308b\u3002<\/p>\n<ul>\n<li>\u8cc7\u6599\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u305f\u4eba\u6570 \/ Web\u30b5\u30a4\u30c8\u306b\u8a2a\u554f\u3057\u305f\u4eba\u6570<\/li>\n<li>\u5546\u54c1\u3092\u8cfc\u5165\u3057\u305f\u4eba\u6570 \/ Web\u30b5\u30a4\u30c8\u306b\u8a2a\u554f\u3057\u305f\u4eba\u6570<\/li>\n<li>\u30a2\u30d7\u30ea\u3092\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3057\u305f\u4eba\u6570 \/ \u5e83\u544a\u3092\u7d4c\u7531\u3057\u3066\u30a2\u30d7\u30ea\u30b9\u30c8\u30a2\u306b\u8a2a\u554f\u3057\u305f\u4eba\u6570<\/li>\n<\/ul>\n<h2>CVR\u306e\u8a08\u7b97\u65b9\u6cd5<\/h2>\n<p><b>\u300cWeb\u30b5\u30a4\u30c8\u3078\u8a2a\u554f\u3057\u305f\u4eba\u306e\u3046\u3061\u3001\u5546\u54c1\u3092\u8cfc\u5165\u3057\u305f\u300d<\/b>\u30b1\u30fc\u30b9\u306b\u304a\u3051\u308bCVR\u306e\u8a08\u7b97\u65b9\u6cd5\u3092\u8003\u3048\u308b\u3002<\/p>\n<p>\u4ee5\u4e0b\u306e\u56f3\u306e\u3088\u3046\u306b\u3001\u3042\u308bEC\u30b5\u30a4\u30c8\u30786\u4eba\u304c\u30a2\u30af\u30bb\u30b9\u3057\u3001\u305d\u306e\u3046\u30612\u4eba\u304c\u5546\u54c1\u3092\u8cfc\u5165\u3057\u305f\u3068\u3059\u308b\u3002\u3053\u306e\u5834\u5408\u3001\u30b5\u30fc\u30d3\u30b9\u63d0\u4f9b\u8005\u306e\u671f\u5f85\u3059\u308b\u8ee2\u63db\u3092\u3057\u305f\u4eba\u6570\uff08\u4ee5\u4e0b\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\uff09\u306f\u300c\u8cfc\u5165\u8005\u6570\u300d\u3067\u3001<b>CVR = 2(\u8cfc\u5165\u8005\u6570)\/6(\u8a2a\u554f\u8005\u6570) \u306a\u306e\u3067\u300133.3%\u3068\u3044\u3046\u8a08\u7b97\u306b\u306a\u308b\u3002<\/b><\/p>\n<div id=\"attachment_18024\" style=\"width: 1296px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-18024\" class=\"wp-image-18024 size-full\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/01\/cvr-example.png\" alt=\"CVR\u306e\u8a08\u7b97\u4f8b\" width=\"1286\" height=\"510\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/01\/cvr-example.png 1286w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/01\/cvr-example-300x119.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/01\/cvr-example-1024x406.png 1024w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/01\/cvr-example-768x305.png 768w\" sizes=\"auto, (max-width: 1286px) 100vw, 1286px\" \/><p id=\"caption-attachment-18024\" class=\"wp-caption-text\">\u3042\u308bEC\u30b5\u30a4\u30c8\u306b\u304a\u3051\u308bCVR\u306e\u8a08\u7b97\u4f8b<\/p><\/div>\n<h2>CVR\u3092\u5229\u7528\u3057\u305f\u52b9\u679c\u6e2c\u5b9a\u4f8b<\/h2>\n<p>\u5e83\u544a\u306a\u3069\u306e\u65bd\u7b56\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u8a08\u6e2c\u3059\u308b\u969b\u306bCVR\u3092\u6e2c\u5b9a\u3057\u3066\u5224\u65ad\u3059\u308b\u3053\u3068\u304c\u3042\u308b\u3002\u305f\u3068\u3048\u3070\u3001\u3042\u308bEC\u30b5\u30a4\u30c8\u30673\u7a2e\u985e\u306e\u5e83\u544a\u3092\u4f7f\u7528\u3059\u308b\u969b\u306b\u3001\u3069\u308c\u304c\u4e00\u756a\u6709\u52b9\u3060\u3063\u305f\u304b\u3092CVR\u3092\u4f7f\u3063\u3066\u5224\u65ad\u3059\u308b\u3053\u3068\u304c\u51fa\u6765\u308b\u3002\u8a2a\u554f\u8005\u6570\u3068\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u3092\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u5b9a\u7fa9\u3057\u3001CVR\u3092\u8a08\u7b97\u3059\u308b\u3002<\/p>\n<ul>\n<li>\u8a2a\u554f\u8005\u6570\uff1a\u5e83\u544a\u3092\u7d4c\u7531(\u30af\u30ea\u30c3\u30af)\u3057\u3066\u30b5\u30a4\u30c8\u3078\u30a2\u30af\u30bb\u30b9\u3057\u305f\u4eba\u6570<\/li>\n<li>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\uff1a\u5546\u54c1\u3092\u8cfc\u5165\u3057\u305f\u4eba\u6570<\/li>\n<\/ul>\n<div id=\"attachment_18025\" style=\"width: 962px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-18025\" class=\"wp-image-18025 size-full\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/01\/advertize-cvr.png\" alt=\"\u5e83\u544a\u7d4c\u7531\u306eCVR\" width=\"952\" height=\"270\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/01\/advertize-cvr.png 952w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/01\/advertize-cvr-300x85.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/01\/advertize-cvr-768x218.png 768w\" sizes=\"auto, (max-width: 952px) 100vw, 952px\" \/><p id=\"caption-attachment-18025\" class=\"wp-caption-text\">\u5e83\u544a\u7d4c\u7531\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30a4\u30e1\u30fc\u30b8<\/p><\/div>\n<p>3\u7a2e\u985e\u306e\u5e83\u544a(A\/B\/C)\u306e\u7d50\u679c\u304c\u6b21\u306e\u3088\u3046\u306b\u306a\u3063\u305f\u5834\u5408\u3001\u5546\u54c1\u3092\u8cfc\u5165\u3057\u305f\u4eba\u6570\u3060\u3051\u3067\u5224\u65ad\u3059\u308b\u3068\u300180\u4eba\u8cfc\u5165\u3057\u305f\u3001\u5e83\u544aC\u304c\u6700\u3082\u826f\u3044\u7d50\u679c\u306b\u898b\u3048\u308b\u3002<\/p>\n<div id=\"attachment_18026\" style=\"width: 946px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-18026\" class=\"wp-image-18026 size-full\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/01\/three-advertize.png\" alt=\"3\u7a2e\u985e\u306e\u5e83\u544a\" width=\"936\" height=\"332\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/01\/three-advertize.png 936w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/01\/three-advertize-300x106.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/01\/three-advertize-768x272.png 768w\" sizes=\"auto, (max-width: 936px) 100vw, 936px\" \/><p id=\"caption-attachment-18026\" class=\"wp-caption-text\">3\u7a2e\u985e\u306e\u5e83\u544a\u306b\u304a\u3051\u308b\u8a2a\u554f\u8005\u6570\u3068\u5546\u54c1\u3092\u8cfc\u5165\u3057\u305f\u4eba\u6570<\/p><\/div>\n<p>\u3057\u304b\u3057\u30011\u4eba\u8a2a\u554f\u3059\u308b\u305f\u3073\u306b\u8cbb\u7528\u304c\u767a\u751f\u3059\u308b\u5e83\u544a\u306e\u5834\u5408\u3001<b>\u8a2a\u554f\u8005\u304c\u5897\u3048\u308b\u307b\u3069\u30b3\u30b9\u30c8\u304c\u81a8\u3089\u3080<\/b>\u305f\u3081\u3001\u8a2a\u554f\u8005\u6570\u3082\u8003\u616e\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002CVR\u306f\u5e83\u544aA\u304c\u4e00\u756a\u9ad8\u3044\u4e8b\u304b\u3089\u3001<b>\u6700\u3082\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u826f\u3044\u306e\u306f\u5e83\u544aA<\/b>\u3067\u3042\u308b\u3053\u3068\u304c\u308f\u304b\u308b\u3002<\/p>\n<div id=\"attachment_18027\" style=\"width: 1260px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-18027\" class=\"wp-image-18027 size-full\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/01\/cvr-result.png\" alt=\"3\u7a2e\u985e\u306e\u5e83\u544aCVR\" width=\"1250\" height=\"316\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/01\/cvr-result.png 1250w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/01\/cvr-result-300x76.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/01\/cvr-result-1024x259.png 1024w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/01\/cvr-result-768x194.png 768w\" sizes=\"auto, (max-width: 1250px) 100vw, 1250px\" \/><p id=\"caption-attachment-18027\" class=\"wp-caption-text\">3\u7a2e\u985e\u306e\u5e83\u544a\u306eCVR<\/p><\/div>\n<h2>CVR\u3092\u4f7f\u7528\u3059\u308b\u969b\u306e\u6ce8\u610f\u70b9<\/h2>\n<p>CVR\u3092\u4f7f\u3063\u3066\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u8a08\u6e2c\u3059\u308c\u3070\u52b9\u679c\u7684\u306a\u5e83\u544a\u3092\u5224\u65ad\u3067\u304d\u308b\u304c\u3001\u305d\u306e\u5e83\u544a\u304c<b>\u8aa4\u89e3\u3092\u62db\u304f\u3088\u3046\u306a\u8868\u73fe\u306b\u306a\u3063\u3066\u3044\u306a\u3044\u304b<\/b>\u6ce8\u610f\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002<br \/>\n\u4f8b\u3048\u3070<a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/dark-pattern\/\">\u30c0\u30fc\u30af\u30d1\u30bf\u30fc\u30f3<\/a>\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u96c6\u5ba2\u3092\u884c\u3063\u305f\u5834\u5408\u3001CVR\u304c\u9ad8\u304f\u3066\u3082\u7d99\u7d9a\u7387\u3084\u53e3\u30b3\u30df\u306b\u60aa\u5f71\u97ff\u304c\u767a\u751f\u3057\u3046\u308b\u305f\u3081\u3001\u5e38\u306b\u30e6\u30fc\u30b6\u30fc\u306e\u76ee\u7dda\u306b\u7acb\u3061UX\u3092\u6bc0\u640d\u3059\u308b\u53ef\u80fd\u6027\u304c\u306a\u3044\u304b\u691c\u8a0e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002<\/p>\n<h3><strong>\u770b\u677f\u3092\u898b\u3066\u5e97\u306b\u5411\u304b\u3046\u306e\u304cCTR\u3001\u5e97\u3067\u6ce8\u6587\u3059\u308b\u306e\u304cCVR\u3001\u6ce8\u6587\u3057\u305f\u9867\u5ba2\u306b\u304b\u304b\u3063\u305f\u8cbb\u7528\u304cCPC<\/strong><\/h3>\n<p>CTR\u3001CVR\u3001CPC\u306e\u95a2\u4fc2\u3092\u3001\u9053\u8def\u306b\u5efa\u3066\u3066\u3044\u308b\u300c\u770b\u677f\u300d\u3068\u300c\u304a\u5e97\u300d\u300c\u5e83\u544a\u8cbb\u300d\u3067\u4f8b\u3048\u3066\u307f\u308b\u3068\u308f\u304b\u308a\u3084\u3059\u3044\u3002\u9053\u8def\u306e\u770b\u677f\u3092\u898b\u3066\u304a\u5e97\u306b\u5411\u304b\u3046\u4eba\u304c\u591a\u3044\u307b\u3069\u3001\u770b\u677f\u306e\u8cbb\u7528\u306f\u9ad8\u304f\u306a\u308b\u3002\u3057\u304b\u3057\u3001\u304a\u5e97\u306b\u5411\u304b\u3063\u3066\u6ce8\u6587\u3059\u308b\u307e\u3067\u306b\u3001\u9053\u306b\u8ff7\u3063\u305f\u308a\u3001\u304a\u5e97\u304c\u6df7\u3093\u3067\u3044\u3066\u3001\u6ce8\u6587\u3057\u306a\u3044\u4eba\u304c\u5897\u3048\u308b\u3068\u3001\u5e83\u544a\u306b\u8cbb\u3084\u3057\u305f\u304a\u91d1\u304c\u7121\u99c4\u306b\u306a\u308a\u3001CPC\u304c\u9ad8\u304f\u306a\u3063\u3066\u3044\u304f\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/03\/cpc-16.png\" alt=\"\" width=\"1024\" height=\"559\" class=\"alignnone wp-image-38244 size-large\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/03\/cpc-16.png 1024w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/03\/cpc-16-300x164.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/03\/cpc-16-768x419.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2>\u95a2\u9023\u7528\u8a9e<\/h2>\n<blockquote class=\"wp-embedded-content\" data-secret=\"Vu11vnEV8n\"><p><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/cac\/\">CAC<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;CAC&#8221; &#8212; UX TIMES\" src=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/cac\/embed\/#?secret=9L7sKHMKJO#?secret=Vu11vnEV8n\" data-secret=\"Vu11vnEV8n\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"AzuBlg9FJ0\"><p><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/call-to-action\/\">\u30b3\u30fc\u30eb\u30c8\u30a5\u30a2\u30af\u30b7\u30e7\u30f3<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u30b3\u30fc\u30eb\u30c8\u30a5\u30a2\u30af\u30b7\u30e7\u30f3&#8221; &#8212; UX TIMES\" src=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/call-to-action\/embed\/#?secret=rDlZVNJJZl#?secret=AzuBlg9FJ0\" data-secret=\"AzuBlg9FJ0\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" 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