{"id":18097,"date":"2020-01-29T12:49:54","date_gmt":"2020-01-29T03:49:54","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?post_type=glossary&#038;p=18097"},"modified":"2020-06-14T16:23:23","modified_gmt":"2020-06-14T07:23:23","slug":"endowment-effect","status":"publish","type":"glossary","link":"https:\/\/uxdaystokyo.com\/articles\/glossary\/endowment-effect\/","title":{"rendered":"\u4fdd\u6709\u52b9\u679c"},"content":{"rendered":"<p>\u884c\u52d5\u7d4c\u6e08\u5b66\u306e\u5fc3\u7406\u50be\u5411\u306e\u3072\u3068\u3064\u3067\u3001\u9ad8\u984d\u306a\u30ef\u30a4\u30f3\u3084\u9577\u5e74\u4f4f\u3093\u3060\u5bb6\u306a\u3069\u3001\u81ea\u5206\u3067\u4f7f\u7528\u3057\u3088\u3046\u3068\u3057\u3066\u4fdd\u6709\u3059\u308b\u3082\u306e\u306e\u4fa1\u5024\u3092\u9ad8\u304f\u611f\u3058\u3001\u624b\u653e\u3057\u305f\u304c\u3089\u306a\u3044\u50be\u5411\u3002<br \/>\n\u7279\u306b\u3001\u5024\u6bb5\u304c\u5b9a\u307e\u3063\u3066\u304a\u3089\u305a\u6b63\u898f\u306e\u53d6\u5f15\u304c\u884c\u308f\u308c\u306a\u3044\u3082\u306e\uff08\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u3067\u3057\u304b\u53d6\u5f15\u304c\u884c\u308f\u308c\u306a\u3044\u7d75\u753b\u306a\u3069\uff09\u306b\u9855\u8457\u306b\u73fe\u308c\u308b\u3002<\/p>\n<p>1970\u5e74\u4ee3\u521d\u982d\u306b\u3001\u7d4c\u6e08\u5b66\u8005\u306e\u30ea\u30c1\u30e3\u30fc\u30c9\u30fbH\u30fb\u30bb\u30a4\u30e9\u30fc\u306b\u3088\u3063\u3066\u63d0\u5531\u3055\u308c\u305f\u3002\u5225\u540d\u3092\u300c\u6388\u304b\u308a\u52b9\u679c\u300d\u3068\u3044\u3046\u3002<br \/>\n<div id=\"attachment_18102\" style=\"width: 234px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-18102\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/01\/richard-thaler-2-224x300.jpg\" alt=\"\u8096\u50cf \u30ea\u30c1\u30e3\u30fc\u30c9\u30fb\u30bb\u30a4\u30e9\u30fc\" width=\"224\" height=\"300\" class=\"size-medium wp-image-18102\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/01\/richard-thaler-2-224x300.jpg 224w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/01\/richard-thaler-2.jpg 440w\" sizes=\"auto, (max-width: 224px) 100vw, 224px\" \/><p id=\"caption-attachment-18102\" class=\"wp-caption-text\">\u30ea\u30c1\u30e3\u30fc\u30c9\u30fb\u30bb\u30a4\u30e9\u30fc<br \/>(\u5f15\u7528: <a href=\"https:\/\/en.wikipedia.org\/wiki\/Richard_Thaler\" rel=\"noopener noreferrer\" target=\"_blank\">Wikipedia<\/a>)<\/p><\/div><\/p>\n<h2>\u4fdd\u6709\u52b9\u679c\u306e\u5b9f\u9a13<\/h2>\n<p>\u884c\u52d5\u7d4c\u6e08\u5b66\u8005\u306e\u30c0\u30cb\u30a8\u30eb\u30fb\u30ab\u30fc\u30cd\u30de\u30f3\u304c\u4fdd\u6709\u52b9\u679c\u306b\u95a2\u3059\u308b\u5b9f\u9a13\u3092\u884c\u3063\u305f\u3002<br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/01\/endowment-effect-experiment.png\" alt=\"\u4fdd\u6709\u52b9\u679c\u306b\u95a2\u3059\u308b\u5b9f\u9a13\u306e\u69d8\u5b50\" width=\"744\" height=\"385\" class=\"aligncenter size-full wp-image-18100\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/01\/endowment-effect-experiment.png 744w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/01\/endowment-effect-experiment-300x155.png 300w\" sizes=\"auto, (max-width: 744px) 100vw, 744px\" \/><br 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6\u30c9\u30eb<\/li>\n<li>\u58f2\u308a\u624b\u30b0\u30eb\u30fc\u30d7\u304c\u3064\u3051\u305f\u5024\u6bb5\uff1a7.12\u30c9\u30eb<\/li>\n<li>\u8cb7\u3044\u624b\u30b0\u30eb\u30fc\u30d7\u304c\u3064\u3051\u305f\u5024\u6bb5\uff1a2.87\u30c9\u30eb<\/li>\n<\/ul>\n<p>\u30de\u30b0\u30ab\u30c3\u30d7\u304c\u4e00\u5ea6\u81ea\u5206\u306e\u3082\u306e\u306b\u306a\u3063\u305f\u3060\u3051\u3067\u3082\u3001\u624b\u306b\u5165\u308c\u3066\u3044\u306a\u3044\u72b6\u614b\u3068\u6bd4\u3079\u308b\u3068\u3001\u611f\u3058\u308b\u4fa1\u5024\u306f2\u500d\u4ee5\u4e0a\u9ad8\u304f\u306a\u3063\u305f\u3002<\/p>\n<h2>\u306a\u305c\u4fdd\u6709\u52b9\u679c\u3092\u611f\u3058\u308b\u306e\u304b<\/h2>\n<p>\u4fdd\u6709\u52b9\u679c\u306b\u306f\u3001\u640d\u5931\u56de\u907f\u6027\u3068<a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/framing-effect\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30d5\u30ec\u30fc\u30df\u30f3\u30b0<\/a>\u306e\u5fc3\u7406\u52b9\u679c\u306e\u50cd\u304d\u304c\u95a2\u4fc2\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>\u5fc3\u7406\u306e\u5909\u5316\u3067\u306f\u3001\u3069\u306e\u72b6\u614b\u3092\u57fa\u6e96\u3068\u3057\u3066\u3044\u308b\u304b\u3068\u3044\u3046\u53c2\u7167\u70b9\u304c\u91cd\u8981\u3068\u306a\u308b\u3002<br \/>\n\u4fdd\u6709\u52b9\u679c\u306b\u304a\u3044\u3066\u306f\u3001\u300c\u6301\u3063\u3066\u3044\u308b\u72b6\u614b\u300d\u3068\u300c\u6301\u3063\u3066\u3044\u306a\u3044\u72b6\u614b\u300d\u304c\u53c2\u7167\u70b9\u3068\u306a\u308a\u3001\u72b6\u614b\u304c\u5909\u5316\u3057\u305f\u969b\u306b\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u5fc3\u7406\u304c\u5909\u5316\u3059\u308b\u3002<\/p>\n<div class=\"rounded-corners-box\">\u6301\u3063\u3066\u3044\u308b\u72b6\u614b \u2192 \u6301\u3063\u3066\u3044\u306a\u3044\u72b6\u614b\uff1a\u624b\u653e\u3059\u82e6\u75db\u3092\u611f\u3058\u308b<br \/>\n\u6301\u3063\u3066\u3044\u306a\u3044\u72b6\u614b \u2192 \u6301\u3063\u3066\u3044\u308b\u72b6\u614b\uff1a\u624b\u306b\u5165\u308c\u308b\u559c\u3073\u3092\u611f\u3058\u308b<\/div>\n<p>\u6301\u3063\u3066\u3044\u308b\u72b6\u614b\u304b\u3089\u6301\u3063\u3066\u3044\u306a\u3044\u72b6\u614b\u3078\u306e\u5909\u5316\u306f\u3001\u640d\u5931\u56de\u907f\u6027\u304c\u50cd\u304f\u305f\u3081\u4e21\u8005\u306e\u4fa1\u5024\u306f\u540c\u3058\u3067\u306f\u306a\u3044\u3002\u640d\u5931\u56de\u907f\u6027\u3068\u306f<a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/prospect-theory\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30d7\u30ed\u30b9\u30da\u30af\u30c8\u7406\u8ad6<\/a>\u306e\u5074\u9762\u306e\u4e00\u3064\u3067\u3001\u640d\u5931\u3068\u5229\u76ca\u3067\u306f\u640d\u5931\u306e\u65b9\u304c\u3088\u308a\u654f\u611f\u306b\u306a\u308b\u3068\u3044\u3046\u6027\u8cea\u3067\u3042\u308b\u3002<\/p>\n<div id=\"attachment_18101\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-18101\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/01\/prospect-theory-curve.png\" alt=\"\u30d7\u30ed\u30b9\u30da\u30af\u30c8\u7406\u8ad6\u3067\u640d\u5931\u3092\u5927\u304d\u304f\u611f\u3058\u308b\u69d8\u5b50\" width=\"800\" height=\"671\" class=\"size-full wp-image-18101\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/01\/prospect-theory-curve.png 800w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/01\/prospect-theory-curve-300x252.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/01\/prospect-theory-curve-768x644.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><p id=\"caption-attachment-18101\" class=\"wp-caption-text\">\u30d7\u30ed\u30b9\u30da\u30af\u30c8\u7406\u8ad6\u3067\u640d\u5931\u3092\u5927\u304d\u304f\u611f\u3058\u308b\u69d8\u5b50<\/p><\/div>\n<p>\u4fdd\u6709\u52b9\u679c\u306f\u3001\u30d7\u30ed\u30b9\u30da\u30af\u30c8\u7406\u8ad6\u304c\u7d4c\u6e08\u306e\u672a\u89e3\u6c7a\u306e\u554f\u984c\u306b\u5fdc\u7528\u3055\u308c\u305f\u521d\u3081\u3066\u306e\u4f8b\u3067\u3001\u884c\u52d5\u7d4c\u6e08\u5b66\u306e\u767a\u5c55\u904e\u7a0b\u306b\u304a\u3044\u3066\u753b\u671f\u7684\u306a\u51fa\u6765\u4e8b\u3060\u3063\u305f\u3002<br \/>\n\u640d\u5931\u56de\u907f\u306b\u52a0\u3048\u3066\u3001\u300c\u8cb7\u3044\u624b\u300d\u300c\u58f2\u308a\u624b\u300d\u3068\u3044\u3046<a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/framing-effect\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30d5\u30ec\u30fc\u30df\u30f3\u30b0<\/a>\u306b\u3088\u3063\u3066\u610f\u601d\u6c7a\u5b9a\u304c\u5909\u308f\u308b\u3002<\/p>\n<p>\u640d\u5931\u56de\u907f\u3068\u3001\u30d5\u30ec\u30fc\u30df\u30f3\u30b0\u52b9\u679c\u3001\u81ea\u5206\u306e\u6240\u6709\u7269\u306e\u4fa1\u5024\u3092\u904e\u5927\u8a55\u4fa1\u3059\u308b\u3068\u3044\u3046\u5fc3\u7406\u7684\u306a\u50be\u5411\u304c\u6df7\u3056\u308a\u5408\u3063\u305f\u7d50\u679c\u3001\u5229\u76ca\u307e\u305f\u306f\u6240\u6709\u3059\u308b\u671f\u9593\u3092\u62e1\u5927\u3057\u3088\u3046\u3068\u3059\u308b\u50be\u5411\u304c\u751f\u307e\u308c\u308b\u3002<\/p>\n<h2>\u4fdd\u6709\u52b9\u679c\u3092\u611f\u3058\u308b\u3082\u306e\u30fb\u611f\u3058\u306a\u3044\u3082\u306e<\/h2>\n<p>\u4f7f\u7528\u76ee\u7684\u3067\u4fdd\u6709\u3057\u3066\u3044\u308b\u304b\u3001\u4ea4\u63db\u76ee\u7684\u3067\u4fdd\u6709\u3057\u3066\u3044\u308b\u304b\u3067\u4fdd\u6709\u52b9\u679c\u3092\u611f\u3058\u308b\u304b\u3069\u3046\u304b\u304c\u5225\u308c\u308b\u3002<\/p>\n<h3>\u30fb\u4f7f\u7528\u76ee\u7684\u3067\u4fdd\u6709\u3059\u308b\u3082\u306e\u306b\u4fdd\u6709\u52b9\u679c\u3092\u611f\u3058\u308b<\/h3>\n<p>\u4f8b\uff09\u30ef\u30a4\u30f3\u30fb\u4f11\u6687\u306e\u6642\u9593\u30fb\u9577\u5e74\u4f4f\u3093\u3060\u5bb6<br 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\/>\n\u3053\u306e\u5834\u5408\u3001\u30d7\u30ed\u30c0\u30af\u30c8\u306f\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u4fa1\u5024\u304c\u3042\u308b\u3082\u306e\u3067\u306a\u3051\u308c\u3070\u3001\u4f7f\u3044\u7d9a\u3051\u306a\u3044\u3053\u3068\u306b\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3042\u308b\u3002<\/p>\n<p>\u7121\u6599\u8a66\u7528\u671f\u9593\u306f\u3001<a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/reciprocity\/\" target=\"_blank\" rel=\"noopener 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href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/prospect-theory\/\">\u30d7\u30ed\u30b9\u30da\u30af\u30c8\u7406\u8ad6<\/a><\/li>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/framing-effect\/\">\u30d5\u30ec\u30fc\u30df\u30f3\u30b0<\/a><\/li>\n<li>\u640d\u5931\u56de\u907f\u6027<\/li>\n<\/ul>\n<h2>\u53c2\u8003\u6587\u732e<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.amazon.co.jp\/%E3%83%95%E3%82%A1%E3%82%B9%E3%83%88-%E3%82%B9%E3%83%AD%E3%83%BC-%E4%B8%8B-%E3%81%82%E3%81%AA%E3%81%9F%E3%81%AE%E6%84%8F%E6%80%9D%E3%81%AF%E3%81%A9%E3%81%AE%E3%82%88%E3%81%86%E3%81%AB%E6%B1%BA%E3%81%BE%E3%82%8B%E3%81%8B-%E3%83%8F%E3%83%A4%E3%82%AB%E3%83%AF%E3%83%BB%E3%83%8E%E3%83%B3%E3%83%95%E3%82%A3%E3%82%AF%E3%82%B7%E3%83%A7%E3%83%B3%E6%96%87%E5%BA%AB\/dp\/4150504113\/ref=pd_bxgy_img_2\/356-1505016-3596154?_encoding=UTF8&amp;pd_rd_i=4150504113&amp;pd_rd_r=278f57f5-3712-42c1-80c8-3c85cc1f562c&amp;pd_rd_w=w1R4b&amp;pd_rd_wg=R4Wqn&amp;pf_rd_p=587b16be-0f5e-4017-ba4e-8771a0be2909&amp;pf_rd_r=ZQAMWB7HXSY0R1VZV3NX&amp;psc=1&amp;refRID=ZQAMWB7HXSY0R1VZV3NX\" target=\"_blank\" rel=\"noopener noreferrer\">\u30c0\u30cb\u30a8\u30eb\u30fb\u30ab\u30fc\u30cd\u30de\u30f3, \u30d5\u30a1\u30b9\u30c8\uff06\u30b9\u30ed\u30fc\uff08\u4e0b\uff09, \u65e9\u5ddd\u66f8\u623f, 2014<\/a><\/li>\n<\/ul>\n<h2>\u53c2\u8003URL<\/h2>\n<ul>\n<li><a href=\"https:\/\/en.wikipedia.org\/wiki\/Endowment_effect\" target=\"_blank\" rel=\"noopener noreferrer\">Endowment effect | Wikipedia<\/a><\/li>\n<li><a href=\"https:\/\/www.interaction-design.org\/literature\/topics\/endowment-effect\" target=\"_blank\" rel=\"noopener noreferrer\">What is Endowment Effect?<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u81ea\u5206\u304c\u6240\u6709\u3059\u308b\u3082\u306e\u306b\u9ad8\u3044\u4fa1\u5024\u3092\u611f\u3058\u3001\u624b\u653e\u3057\u305f\u304f\u306a\u3044\u3068\u611f\u3058\u308b\u50be\u5411<\/p>\n","protected":false},"author":33,"featured_media":18100,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"English":"Endowment 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