{"id":1821,"date":"2017-08-05T00:28:00","date_gmt":"2017-08-04T15:28:00","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?post_type=glossary&p=1821"},"modified":"2025-06-04T23:32:46","modified_gmt":"2025-06-04T14:32:46","slug":"nps","status":"publish","type":"glossary","link":"https:\/\/uxdaystokyo.com\/articles\/glossary\/nps\/","title":{"rendered":"NPS"},"content":{"rendered":"

\u7d99\u7d9a\u5229\u7528\u3092\u4e88\u6e2c\u3059\u308b\u6307\u6570<\/h2>\n

NPS\uff08\u30cd\u30c3\u30c8\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u30b9\u30b3\u30a2\uff09\u3068\u306f\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\uff08\u4f01\u696d\u30fb\u30d6\u30e9\u30f3\u30c9\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3059\u308b\u611b\u7740\u30fb\u4fe1\u983c\u306e\u5ea6\u5408\u3044\uff09\u3001\u9867\u5ba2\u306e\u7d99\u7d9a\u5229\u7528\u610f\u5411\u3092\u77e5\u308b\u305f\u3081\u306e\u6307\u6a19\u3067\u3059\u3002<\/p>\n

\u300c0~10\u70b9\u3067\u8868\u3057\u3001\u3053\u306e\u25ef\u25ef\u3092\u53cb\u4eba\u3084\u540c\u50da\u306b\u85a6\u3081\u308b\u53ef\u80fd\u6027\u306f\u3069\u306e\u304f\u3089\u3044\u3042\u308a\u307e\u3059\u304b\uff1f\u300d<\/p>\n

\u3068\u3044\u3046\u8cea\u554f\u3092\u3057\u3001\u8a55\u4fa1\u3057\u3066\u3082\u3089\u3044\u307e\u3059\u3002<\/p>\n

\u305d\u306e\u7b54\u3048\u3092\u3082\u3068\u306b\u3001\u70b9\u6570\uff08\u63a8\u5968\u5ea6\uff09\u306b\u3088\u3063\u3066\u9867\u5ba2\u3092\u4ee5\u4e0b\u306e3\u3064\u306e\u30b0\u30eb\u30fc\u30d7\u306b\u5206\u985e\u3057\u307e\u3059\u3002<\/p>\n

\u63a8\u5968\u8005(Promoter)\uff1a9\u30fb10\u70b9<\/strong><\/p>\n

\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u9ad8\u3044\u9867\u5ba2\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u81ea\u3089\u304c\u30ea\u30d4\u30fc\u30bf\u30fc\u306b\u306a\u308b\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u4ed6\u306e\u4eba\u306b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u7d39\u4ecb\u3059\u308b\u300c\u63a8\u5968\u8005\u300d\u3068\u3057\u3066\u306e\u5f79\u5272\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u4e2d\u7acb\u8005(Passive)\uff1a7\u30fb8\u70b9<\/strong><\/p>\n

\u6e80\u8db3\u306f\u3057\u3066\u3044\u308b\u3082\u306e\u306e\u3001\u305d\u308c\u307b\u3069\u71b1\u72c2\u7684\u3067\u306f\u306a\u3044\u306e\u3067\u7af6\u5408\u4ed6\u793e\u306b\u306a\u3073\u304f\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u9867\u5ba2\u3067\u3059\u3002<\/p>\n

\u6279\u5224\u8005(Detractor)\uff1a0\u301c6\u70b9<\/strong><\/p>\n

\u4e0d\u6e80\u3092\u6301\u3063\u3066\u3044\u308b\u9867\u5ba2\u3067\u3059\u3002\u60aa\u3044\u8a55\u4fa1\u3092\u5e83\u3081\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

\u8a08\u7b97\u65b9\u6cd5<\/h2>\n

\u63a8\u5968\u8005-\u6279\u5224\u8005\uff1dNPS\u30b9\u30b3\u30a2<\/p>\n

\u30b0\u30eb\u30fc\u30d7\u56de\u7b54\u8005\u5168\u4f53\u306b\u5360\u3081\u308b\u63a8\u5968\u8005\uff08Promoter\uff09\u306e\u5272\u5408(\uff05)\u304b\u3089\u3001\u6279\u5224\u8005\uff08Detractor\uff09\u306e\u5272\u5408(\uff05)\u3092\u5f15\u3044\u305f\u5024\u304cNPS\u306e\u30b9\u30b3\u30a2\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n

\uff08\u4e2d\u7acb\u8005\u306f\u300c\u3069\u3061\u3089\u3067\u3082\u306a\u3044\u300d\u3068\u3044\u3046\u8003\u3048\u304c\u591a\u304f\u3001\u4ed6\u793e\u306b\u306a\u3073\u304f\u53ef\u80fd\u6027\u304c\u3042\u308b\u305f\u3081\u8a08\u7b97\u5024\u306b\u306f\u5165\u308c\u307e\u305b\u3093\u3002\uff09<\/p>\n

NPS\u306e\u30b9\u30b3\u30a2\u304c\u5897\u52a0\u3059\u308b\u3068\u3044\u3046\u3053\u3068\u306f\u3001\u6279\u5224\u8005\uff08Detractor\uff09\u304c\u6e1b\u308a\u3001\u9006\u306b\u63a8\u5968\u8005\uff08Promoter\uff09\u304c\u5897\u3048\u308b\u306e\u3067\u3001\u4f01\u696d\u306e\u696d\u7e3e\u306e\u5411\u4e0a\u306b\u7e4b\u304c\u308b\u3068\u4e88\u6e2c\u3067\u304d\u307e\u3059\u3002<\/p>\n

\"\"<\/p>\n

[\u753b\u50cf]Adobe Acrobat\u753b\u9762\u30ad\u30e3\u30d7\u30c1\u30e3<\/p>\n

\u7c73\u56fd\u4f01\u696d\u306eNPS\u7d71\u8a08<\/h3>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
\u696d\u754c<\/th>\n\u696d\u754c\u30ea\u30fc\u30c0\u30fc<\/th>\nNPS<\/th>\n\u696d\u754c\u5e73\u5747NPS<\/th>\n<\/tr>\n
\u822a\u7a7a\u4f1a\u793e<\/b><\/td>\n\u30b5\u30a6\u30b9\u30a6\u30a8\u30b9\u30c8\u822a\u7a7a\u3001\u30b8\u30a7\u30c3\u30c8\u30d6\u30eb\u30fc<\/td>\n60%<\/td>\n15%<\/td>\n<\/tr>\n
\u81ea\u52d5\u8eca\u4fdd\u967a<\/b><\/td>\nUSAA<\/td>\n73%<\/td>\n35%<\/td>\n<\/tr>\n
\u8a3c\u5238<\/b><\/td>\n\u30d0\u30f3\u30ac\u30fc\u30c9<\/td>\n56%<\/td>\n35%<\/td>\n<\/tr>\n
\u30b1\u30fc\u30d6\u30eb\u30c6\u30ec\u30d3\u3001\u885b\u661f\u653e\u9001<\/b><\/td>\n\u30d9\u30e9\u30a4\u30be\u30f3<\/td>\n28%<\/td>\n-3%<\/td>\n<\/tr>\n
\u30b3\u30f3\u30d4\u30e5\u30fc\u30bf\u30fb\u30cf\u30fc\u30c9\u30a6\u30a7\u30a2<\/b><\/td>\nApple<\/td>\n72%<\/td>\n32%<\/td>\n<\/tr>\n
\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2<\/b><\/td>\n\u30b7\u30de\u30f3\u30c6\u30c3\u30af<\/td>\n44%<\/td>\n31%<\/td>\n<\/tr>\n
\u30af\u30ec\u30b8\u30c3\u30c8\u30ab\u30fc\u30c9<\/b><\/td>\n\u30a2\u30e1\u30ea\u30ab\u30f3\u30fb\u30a8\u30ad\u30b9\u30d7\u30ec\u30b9<\/td>\n41%<\/td>\n9%<\/td>\n<\/tr>\n
\u767e\u8ca8\u5e97\u3001\u5378\u58f2\u3001\u5c02\u9580\u5e97<\/b><\/td>\n\u30b3\u30b9\u30c8\u30b3<\/td>\n77%<\/td>\n46%<\/td>\n<\/tr>\n
\u98df\u6599\u96d1\u8ca8\u3001\u30b9\u30fc\u30d1\u30fc\u30de\u30fc\u30b1\u30c3\u30c8<\/b><\/td>\n\u30c8\u30ec\u30fc\u30c0\u30fc\u30fb\u30b8\u30e7\u30fc\u30ba<\/td>\n82%<\/td>\n49%<\/td>\n<\/tr>\n
\u30aa\u30f3\u30e9\u30a4\u30f3\u691c\u7d22\u30fb\u60c5\u5831<\/b><\/td>\nGoogle\u3001Facebook<\/td>\n53%<\/td>\n43%<\/td>\n<\/tr>\n
\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0<\/b><\/td>\nAmazon.com<\/td>\n70%<\/td>\n47%<\/td>\n<\/tr>\n
\u5065\u5eb7\u4fdd\u967a<\/b><\/td>\n\u30ab\u30a4\u30b6\u30fc\u30fb\u30d1\u30fc\u30de\u30cd\u30f3\u30c8<\/td>\n28%<\/td>\n-5%<\/td>\n<\/tr>\n
\u751f\u547d\u4fdd\u967a<\/b><\/td>\n\u30b9\u30c6\u30fc\u30c8\u30fb\u30d5\u30a1\u30fc\u30e0<\/td>\n19%<\/td>\n0%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u5f15\u7528\uff1a<\/p>\n

What is Net Promoter<\/a><\/p><\/blockquote>\n