{"id":18521,"date":"2020-03-02T18:20:48","date_gmt":"2020-03-02T09:20:48","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?post_type=glossary&#038;p=18521"},"modified":"2020-06-14T16:05:06","modified_gmt":"2020-06-14T07:05:06","slug":"omnichannel","status":"publish","type":"glossary","link":"https:\/\/uxdaystokyo.com\/articles\/glossary\/omnichannel\/","title":{"rendered":"\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb"},"content":{"rendered":"<p>\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u3068\u306f\u3001\u5c0f\u58f2\u696d\u306b\u304a\u3051\u308b\u8ca9\u58f2\u6226\u7565\u306e1\u3064\u3067\u3001\u30ea\u30a2\u30eb\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u306a\u3069\u69d8\u3005\u306a\u8cfc\u8cb7\u52d5\u7dda\u3092\u8a2d\u3051\u308b\u300c\u30af\u30ed\u30b9\u30c1\u30e3\u30cd\u30eb\u300d\u306e\u8003\u3048\u65b9\u3092\u4e00\u6b69\u9032\u3081\u3001\u300c\u9867\u5ba2\u304c\u8cfc\u8cb7\u53ef\u80fd\u306a\u3059\u3079\u3066\u306e\u30c1\u30e3\u30cd\u30eb\uff08\u8ca9\u8def\u3001\u9867\u5ba2\u63a5\u70b9\u306a\u3069\uff09\u3068\u6d41\u901a\u7d4c\u8def\u3092\u3064\u306a\u3052\u308b\u3053\u3068\u300d\u3067\u3042\u308b\u3002<\/p>\n<h2>\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u306e\u59cb\u307e\u308a<\/h2>\n<p>\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u3068\u3044\u3046\u6226\u7565\u3092\u6700\u521d\u306b\u63d0\u5531\u3057\u305f\u306e\u306f\u3001\u7c73\u6709\u540d\u767e\u8ca8\u5e97\u306e<ruby>Macy&#8217;s<rt>\u30e1\u30a4\u30b7\u30fc\u30ba<\/rt><\/ruby>\u3067\u3042\u308b\u3068\u3044\u308f\u308c\u308b\u30022013\u5e74\u306b\u5728\u5eab\u7ba1\u7406\u306e\u8ab2\u984c\u306b\u76f4\u9762\u3057\u305f\u3053\u3068\u304b\u3089\u3001\u30ea\u30a2\u30eb\u3068\u30aa\u30f3\u30e9\u30a4\u30f3\u3092\u9023\u52d5\u3055\u305b\u308b\u5fc5\u8981\u306b\u8feb\u3089\u308c\u3066\u3044\u305f\u3002<\/p>\n<div id=\"attachment_18533\" style=\"width: 385px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-18533\" class=\"wp-image-18533 size-full\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/03\/macy.jpg\" alt=\"\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u306eMacy's\u5e97\u8217\" width=\"375\" height=\"375\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/03\/macy.jpg 375w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/03\/macy-300x300.jpg 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/03\/macy-150x150.jpg 150w\" sizes=\"auto, (max-width: 375px) 100vw, 375px\" \/><p id=\"caption-attachment-18533\" class=\"wp-caption-text\">\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u306eMacy&#8217;s\u5e97\u8217(\u753b\u50cf\u5f15\u7528\u5143: <a href=\"https:\/\/en.wikipedia.org\/wiki\/Macy's\">Wikipedia<\/a>)<\/p><\/div>\n<p>\u30ea\u30a2\u30eb\u3068\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306e\u5728\u5eab\u5171\u6709\u30fb\u53ef\u8996\u5316\u3092\u76ae\u5207\u308a\u306b\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u4e0a\u3067\u306e\u9867\u5ba2\u306e\u52d5\u304d\u3092\u89b3\u5bdf\u3057\u3066\u5728\u5eab\u3092\u6709\u3059\u308b\u30ea\u30a2\u30eb\u5e97\u8217\u306b\u8a98\u5c0e\u3059\u308b\u306a\u3069\u3001\u30ea\u30a2\u30eb\u3060\u3051\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3060\u3051\u3067\u306f\u306a\u3044\u65b0\u305f\u306a\u8cfc\u8cb7\u4f53\u9a13\u3092\u4f5c\u308a\u4e0a\u3052\u308b\u3053\u3068\u306b\u6210\u529f\u3057\u305f\u3002<br \/>\n\u3082\u3068\u3082\u3068\u3001Macy&#8217;s\u306f2008\u5e74\u304b\u3089<ruby>RFID<rt>\u30a2\u30fc\u30eb\u30a8\u30d5\u30a2\u30a4\u30c7\u30a3<\/rt><\/ruby>\uff08*1\uff09\u3092\u4f7f\u3063\u305f\u65bd\u7b56\u3092\u7814\u7a76\u3057\u3066\u3044\u305f\u30022013\u5e74\u306b\u5728\u5eab\u7ba1\u7406\u306e\u8ab2\u984c\u306b\u53d6\u308a\u7d44\u3093\u3060\u3053\u3068\u3067\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u878d\u5408\u306b\u3064\u3044\u3066\u4e00\u6c17\u306b\u8a71\u304c\u9032\u307f\u30012015\u5e74\u306b\u306fRFID\u3092\u4f7f\u3063\u305f\u65bd\u7b56\u304c\u5b9f\u5e97\u8217\u306b\u5c0e\u5165\u3055\u308c\u305f\u3002<\/p>\n<p>2020\u5e74\u73fe\u5728\u3067\u306f\u3069\u308c\u3082\u5f53\u305f\u308a\u524d\u3068\u601d\u308f\u308c\u308b\u3053\u3068\u3060\u304c\u3001\u9006\u306bMacy&#8217;s\u306e\u53d6\u308a\u7d44\u307f\u304c\u3069\u308c\u3060\u3051\u5148\u9032\u7684\u3060\u3063\u305f\u304b\u3068\u3044\u3046\u8a3c\u660e\u306b\u3082\u306a\u308b\u3060\u308d\u3046\u3002<\/p>\n<p>*1\uff1a<abbr title=\"radio frequency identifier\">RFID<\/abbr>\u3068\u306f\u3001\u540d\u79f0\u3001\u5024\u6bb5\u3001\u88fd\u9020\u5e74\u6708\u65e5\u306a\u3069\u306e\u96fb\u5b50\u60c5\u5831\u3092\u5165\u529b\u3057\u305f\u300cRF\u30bf\u30b0\u300d\u3092\u5546\u54c1\u306b\u8cbc\u308a\u4ed8\u3051\u3001\u5c02\u7528\u306e\u30ea\u30fc\u30c0\u30e9\u30a4\u30bf\u3067\u305d\u306e\u60c5\u5831\u3092\u8aad\u307f\u66f8\u304d\u3059\u308b\u30b7\u30b9\u30c6\u30e0\u306e\u3053\u3068\u3002<\/p>\n<h2>\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u306e\u72ec\u81ea\u6027<\/h2>\n<p>\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u3068\u4f3c\u305f\u7528\u8a9e\u3068\u3057\u3066\u3001\u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30eb\u3001\u30af\u30ed\u30b9\u30c1\u30e3\u30cd\u30eb\u3001<abbr title=\"Online to Offline\">O2O<\/abbr>\u304c\u3042\u308b\u3002<\/p>\n<ul>\n<li><b>\u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30eb<br \/>\n<\/b>\u30ea\u30c6\u30fc\u30e9\u30fc\u304c\u5e97\u8217\u3001EC\u3001\u30ab\u30bf\u30ed\u30b0\u306a\u3069\u3001\u8907\u6570\u30c1\u30e3\u30cd\u30eb\u3092\u6301\u3063\u3066\u3044\u308b\u72b6\u614b\u3092\u6307\u3059\u3002\u30c1\u30e3\u30cd\u30eb\u9593\u3067\u306e\u9023\u52d5\u306f\u884c\u306a\u3063\u3066\u3044\u306a\u3044\u3002<\/li>\n<li><b>\u30af\u30ed\u30b9\u30c1\u30e3\u30cd\u30eb<br \/>\n<\/b>\u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30eb\u304b\u3089\u4e00\u6b69\u9032\u307f\u3001\u30c1\u30e3\u30cd\u30eb\u9593\u3067\u5728\u5eab\u7ba1\u7406\u3092\u9023\u52d5\u3055\u305b\u305f\u72b6\u614b\u3002Macy&#8217;s\u3067\u884c\u308f\u308c\u305f\u5728\u5eab\u9023\u52d5\u306e\u53d6\u308a\u7d44\u307f\u304c\u3053\u308c\u306b\u5f53\u305f\u308b\u3002CRM\u306e\u5c0e\u5165\u306b\u3088\u308a\u3001\u30c1\u30e3\u30cd\u30eb\u9593\u3067\u306e\u5728\u5eab\u7ba1\u7406\u5171\u901a\u5316\u304c\u5b9f\u73fe\u3057\u3001EC\u3067\u6ce8\u6587\u3057\u305f\u5546\u54c1\u304c\u5b9f\u306f\u58f2\u308a\u5207\u308c\u3060\u3063\u305f\u3068\u3044\u3046\u72b6\u614b\u304c\u306a\u304f\u306a\u3063\u305f\u3002<\/li>\n<\/ul>\n<div class=\"mceTemp\"><\/div>\n<div id=\"attachment_19680\" style=\"width: 730px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-19680\" class=\"wp-image-19680 size-full\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/03\/channels.jpeg\" alt=\"\u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30eb\u3001\u30af\u30ed\u30b9\u30c1\u30e3\u30cd\u30eb\u3068\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\" width=\"720\" height=\"405\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/03\/channels.jpeg 720w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/03\/channels-300x169.jpeg 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><p id=\"caption-attachment-19680\" class=\"wp-caption-text\">\u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30eb\u3001\u30af\u30ed\u30b9\u30c1\u30e3\u30cd\u30eb\u3068\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb<\/p><\/div>\n<ul>\n<li><b>O2O<\/b><br \/>\n\u540d\u524d\u306e\u901a\u308a\u3001\u30aa\u30f3\u30e9\u30a4\u30f3(Web\u30b5\u30a4\u30c8\u3001\u30a2\u30d7\u30ea)\u304b\u3089\u30aa\u30d5\u30e9\u30a4\u30f3(\u5b9f\u5e97\u8217)\u306b\u9867\u5ba2\u3092\u8a98\u5c0e\u3059\u308b\u8003\u3048\u65b9\u3092\u6307\u3059\u3002Web\u30b5\u30a4\u30c8\u306b\u5b9f\u5e97\u8217\u7528\u306e\u30af\u30fc\u30dd\u30f3\u3092\u8868\u793a\u3057\u305f\u308a\u3001\u5b9f\u5e97\u8217\u306b\u8fd1\u3065\u304f\u3068\u30b9\u30de\u30db\u30a2\u30d7\u30ea\u7d4c\u7531\u3067\u304a\u77e5\u3089\u305b\u304c\u98db\u3093\u3060\u308a\u3001\u3068\u3044\u3063\u305f\u3082\u306e\u304c\u8a72\u5f53\u3059\u308b\u3002\u5e97\u8217\u3067\u306e\u9867\u5ba2\u4f53\u9a13\u304c\u9375\u3068\u306a\u308b\u30ea\u30c6\u30fc\u30e9\u30fc\u3001\u98f2\u98df\u5e97\u306e\u65bd\u7b56\u306b\u4e8b\u4f8b\u304c\u591a\u3044\u3002(\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u30b3\u30fc\u30d2\u30fc\u306e\u30e2\u30d0\u30a4\u30eb\u30aa\u30fc\u30c0\u30fc\u7b49)<\/li>\n<\/ul>\n<div class=\"mceTemp\"><\/div>\n<div id=\"attachment_18726\" style=\"width: 730px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-18726\" class=\"size-full wp-image-18726\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/03\/omni-channel-o2o-comparative.jpeg\" alt=\"O2O\u3068\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u3068\u306e\u9055\u3044\" width=\"720\" height=\"405\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/03\/omni-channel-o2o-comparative.jpeg 720w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/03\/omni-channel-o2o-comparative-300x169.jpeg 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><p id=\"caption-attachment-18726\" class=\"wp-caption-text\">O2O\u3068\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u3068\u306e\u9055\u3044<\/p><\/div>\n<p>\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u306e\u8003\u3048\u65b9\u306f\u3053\u308c\u3089\u3092\u3082\u3063\u3068\u9032\u3081\u3066\u304a\u308a\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u3068\u3044\u3063\u305f\u8cfc\u8cb7\u52d5\u7dda\u3092\u5206\u3051\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u3088\u308a\u7d61\u307f\u5408\u3063\u305f\u5f62\u3067\u8cfc\u8cb7\u4f53\u9a13\u306b\u843d\u3068\u3057\u8fbc\u3093\u3067\u3044\u308b\u3002<\/p>\n<h2><span style=\"font-weight: 400;\">\u65e5\u672c\u306b\u304a\u3051\u308b\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u65e5\u672c\u306b\u304a\u3044\u3066\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u3068\u3044\u3046\u8a00\u8449\u3092\u6709\u540d\u306b\u3057\u305f\u306e\u306f\u3001\u6050\u3089\u304f\u30bb\u30d6\u30f3\uff06\u30a2\u30a4\u30b0\u30eb\u30fc\u30d7\u3067\u3042\u308d\u3046\u3002<\/span><span style=\"font-weight: 400;\">\u30bb\u30d6\u30f3\uff06\u30a2\u30a4\u30b0\u30eb\u30fc\u30d7\u5404\u793e\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30b9\u30c8\u30a2\u3092\u4e00\u5802\u306b\u96c6\u3081\u305f\u300c\u30aa\u30e0\u30cb\uff17\u300d\u3092\u69cb\u7bc9\u3057\u3001<\/span><span style=\"font-weight: 400;\">\u30b0\u30eb\u30fc\u30d7\u5171\u901aID\u3067\u3042\u308b\u300c7iD\uff08\u30bb\u30d6\u30f3\u30a2\u30a4\u30c7\u30a3\uff09\u300d\u3067\u30ed\u30b0\u30a4\u30f3\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u305f\u3002<\/span><\/p>\n<p>\u30aa\u30f3\u30e9\u30a4\u30f3\u30b9\u30c8\u30a2\u306e\u5171\u901a\u5316\u306b\u3068\u3069\u307e\u3089\u305a\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30b9\u30c8\u30a2\u4e0a\u3067\u6ce8\u6587\u3057\u305f\u5546\u54c1\u306e\u53d7\u3051\u53d6\u308a\u3092\u30bb\u30d6\u30f3\u30a4\u30ec\u30d6\u30f3\u5e97\u8217\u306b\u6307\u5b9a\u3067\u304d\u308b\u306a\u3069\u3001\u5f53\u6642\u306eMacy&#8217;s\u306e\u3088\u3046\u306a\u30ea\u30a2\u30eb\u3068\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u878d\u5408\u3092\u76ee\u6307\u3057\u305f\u30022014\u5e74\u6642\u70b9\u3067\u660e\u78ba\u306b\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u6226\u7565\u3092\u63b2\u3052\u3066\u304a\u308a\u3001\u65e5\u672c\u306e\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u65bd\u7b56\u306e\u5148\u99c6\u3051\u3068\u8a00\u3048\u308b\u3002<\/p>\n<div id=\"attachment_18534\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-18534\" class=\"wp-image-18534 size-full\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/03\/7omni.jpg\" alt=\"\u30bb\u30d6\u30f3&amp;\u30a2\u30a4HLDGS\u306e\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u3078\u306e\u53d6\u308a\u7d44\u307f\" width=\"740\" height=\"521\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/03\/7omni.jpg 740w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/03\/7omni-300x211.jpg 300w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><p id=\"caption-attachment-18534\" class=\"wp-caption-text\">\u30bb\u30d6\u30f3&amp;\u30a2\u30a4HLDGS\u306e\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u3078\u306e\u53d6\u308a\u7d44\u307f(\u753b\u50cf\u5f15\u7528\u5143\uff1a<a href=\"https:\/\/www.7andi.com\/company\/challenge\/1412\/2.html\">7&amp;\u30a2\u30a4HLDGS<\/a>)<\/p><\/div>\n<p>\u305d\u306e\u307b\u304b\u3001\u30e6\u30cb\u30af\u30ed\u3067\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u30b9\u30c8\u30a2\u3067\u8cfc\u5165\u3057\u305f\u5546\u54c1\u3092\u5e97\u8217\u3067\u53d7\u3051\u53d6\u308c\u305f\u308a\u3001\u7121\u5370\u826f\u54c1\u3067\u306f\u81ea\u793e\u30a2\u30d7\u30ea\u4e0a\u3067\u5728\u5eab\u691c\u7d22\u3084\u30cb\u30e5\u30fc\u30b9\u914d\u4fe1\u3001\u30dd\u30a4\u30f3\u30c8\u4ed8\u4e0e\u307e\u3067\u884c\u3048\u305f\u308a\u3068\u30012020\u5e74\u73fe\u5728\u3067\u306f\u3001\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u306f\u591a\u304f\u306e\u4f01\u696d\u3067\u5b9f\u8df5\u3055\u308c\u3066\u3044\u308b\u3068\u8a00\u3048\u308b\u3002<\/p>\n<h2>\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u306e\u672a\u6765<\/h2>\n<p>\u4e2d\u56fd\u306b\u304a\u3044\u3066\u306f\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u306e\u5148\u3092\u884c\u304f\u300c<abbr title=\"Online Merges with Offline\">OMO(Online merges with Offline)<\/abbr>\u300d\u3068\u3044\u3046\u8003\u3048\u65b9\u304c\u3059\u3067\u306b\u4e00\u822c\u7684\u306b\u306a\u3063\u3066\u3044\u308b\u3068\u3044\u3046\u3002\u30aa\u30f3\u30e9\u30a4\u30f3\u3001\u30aa\u30d5\u30e9\u30a4\u30f3\u3068\u3044\u3046\u30c1\u30e3\u30cd\u30eb\u3067\u5206\u3051\u308b\u3053\u3068\u3092\u305b\u305a\u3001\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u306e\u4e2d\u3067\u5fc5\u8981\u3068\u601d\u308f\u308c\u308b\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u306b\u30aa\u30f3\u30e9\u30a4\u30f3\u3082\u30aa\u30d5\u30e9\u30a4\u30f3\u3082\u306a\u3044\u3001\u3068\u3044\u3046\u8003\u3048\u65b9\u3067\u3042\u308b\u3002<\/p>\n<p>O2O\u3067\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u304b\u3089\u30aa\u30d5\u30e9\u30a4\u30f3\u3078\u3068\u3044\u3046\u6d41\u308c\u304c\u660e\u78ba\u3067\u3042\u308a\u3001\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u3067\u306f\u305d\u306e\u3088\u3046\u306a\u6d41\u308c\u306f\u306a\u3044\u3082\u306e\u306e\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30aa\u30d5\u30e9\u30a4\u30f3\u3068\u3044\u3046\u30c1\u30e3\u30cd\u30eb\u306e\u533a\u5225\u306f\u3055\u308c\u3066\u3044\u308b\u3002EC\u4f53\u9a13\u3001\u5e97\u8217\u4f53\u9a13\u306f\u5225\u7269\u3068\u3057\u3066\u8a2d\u8a08\u3055\u308c\u3066\u3044\u308b\u306e\u304c\u4e00\u822c\u7684\u3060\u304c\u3001OMO\u306e\u5834\u5408\u306f\u305d\u3046\u3067\u306f\u306a\u3044\u3002\u6982\u8981\u56f3\u3067\u8868\u3059\u3068\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u306a\u308b\u3002<\/p>\n<div id=\"attachment_18727\" style=\"width: 730px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-18727\" class=\"size-full wp-image-18727\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/03\/o2o-omni-channel-omo-comparative.jpeg\" alt=\"O2O\u3001\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u3001OMO\u306e\u6bd4\u8f03\u6982\u8981\u56f3\" width=\"720\" height=\"405\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/03\/o2o-omni-channel-omo-comparative.jpeg 720w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/03\/o2o-omni-channel-omo-comparative-300x169.jpeg 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><p id=\"caption-attachment-18727\" class=\"wp-caption-text\">O2O\u3001\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u3001OMO\u306e\u6bd4\u8f03\u6982\u8981\u56f3<\/p><\/div>\n<p>\u7279\u306b\u6709\u540d\u306a\u306e\u304c\u3001\u4e2d\u56fd\u306e\u5e73\u5b89\u4fdd\u967a\u306e\u4f8b\u3060\u3002\u3082\u3068\u3082\u3068\u3001\u4e00\u822c\u7684\u306a\u4fdd\u967a\u4f01\u696d\u3060\u3063\u305f\u5e73\u5b89\u4fdd\u967a\u306f\u30012013\u5e74\u9803\u304b\u3089\u30c7\u30b8\u30bf\u30eb\u5316\u3092\u9032\u3081\u308b\u65b9\u5411\u306b\u6226\u7565\u3092\u8ee2\u63db\u3002\u5e73\u5b89\u30b0\u30c3\u30c9\u30c9\u30af\u30bf\u30fc\u30a2\u30d7\u30ea\u3068\u3044\u3046\u30c1\u30e3\u30c3\u30c8\u3067\u533b\u5e2b\u3068\u76f8\u8ac7\u3067\u304d\u308b\u30a2\u30d7\u30ea\u3092\u30ea\u30ea\u30fc\u30b9\u3057\u305f\u3002<\/p>\n<p>\u65e5\u672c\u3067\u3082\u533b\u5e2b\u306b\u76f8\u8ac7\u3067\u304d\u308bWeb\u30b5\u30fc\u30d3\u30b9\u306f\u5b58\u5728\u3059\u308b\u304c(\u4f8b\uff1a\u30a2\u30b9\u30af\u30c9\u30af\u30bf\u30fc\u30ba)\u3001\u5e73\u5b89\u30b0\u30c3\u30c9\u30c9\u30af\u30bf\u30fc\u30a2\u30d7\u30ea\u306f\u3001\u76f8\u8ac7\u306e\u7d50\u679c\u3001\u901a\u9662\u304c\u5fc5\u8981\u306a\u5834\u5408\u306b\u30a2\u30d7\u30ea\u4e0a\u304b\u3089\u6765\u9662\u4e88\u7d04\u304c\u3067\u304d\u308b\u3002\u305d\u308c\u3060\u3051\u3067\u306a\u304f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u6bce\u65e5\u30a2\u30d7\u30ea\u3092\u958b\u304f\u52d5\u6a5f\u4ed8\u3051\u3068\u3057\u3066\u3001\u30dd\u30a4\u30f3\u30c8\u304c\u3082\u3089\u3048\u308b\u30a6\u30a9\u30fc\u30ad\u30f3\u30b0\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u3042\u308b\u3002\u30a6\u30a9\u30fc\u30ad\u30f3\u30b0\u3067\u8caf\u3081\u305f\u30dd\u30a4\u30f3\u30c8\u306f\u3001\u30a2\u30d7\u30ea\u4e0a\u306e\u5404\u7a2e\u30b5\u30fc\u30d3\u30b9\u3067\u5229\u7528\u3067\u304d\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u6bce\u65e5\u30a2\u30d7\u30ea\u3092\u958b\u304f\u884c\u52d5\u8a2d\u8a08\u3092\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>\u307e\u305f\u4e2d\u56fd\u306e\u30ab\u30fc\u30e1\u30c7\u30a3\u30a2\u3067\u3042\u308bBitAuto(\u6613\u8eca)\u3067\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u56f3\u3092\u7528\u3044\u3066\u3001\u81ea\u793e\u306e\u6226\u7565\u3092\u7d39\u4ecb\u3057\u3066\u3044\u308b\u3068\u3044\u3046\u3002\u30aa\u30f3\u30e9\u30a4\u30f3\u30e1\u30c7\u30a3\u30a2\u3092\u4e3b\u529b\u3068\u3057\u3066\u3044\u306a\u304c\u3089\u3001\u8eca\u306b\u95a2\u308f\u308b\u30e9\u30a4\u30d5\u30b9\u30c6\u30fc\u30b8\u306e\u3059\u3079\u3066\u306b\u81ea\u793e\u30b5\u30fc\u30d3\u30b9\u3092\u914d\u7f6e\u3057\u3001\u3088\u308a\u9867\u5ba2\u4e2d\u5fc3\u306e\u30ab\u30fc\u30e9\u30a4\u30d5\u3092\u63d0\u4f9b\u3059\u308b\u306e\u304c\u4f7f\u547d\u3060\u3068\u3044\u3046\u3002<\/p>\n<div id=\"attachment_18535\" style=\"width: 560px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-18535\" class=\"wp-image-18535 size-full\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/03\/bitauto-lifecycle.jpg\" alt=\"bitauto\u306eOMO\u30ab\u30b9\u30bf\u30de\u30fc\u30de\u30c3\u30d7\" width=\"550\" height=\"300\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/03\/bitauto-lifecycle.jpg 550w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/03\/bitauto-lifecycle-300x164.jpg 300w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><p id=\"caption-attachment-18535\" class=\"wp-caption-text\">\u753b\u50cf\u5f15\u7528\u5143\uff1a<a href=\"https:\/\/trillionsmiles.com\/future\/world-xd_06\/\">\u4e00\u5146\u30b9\u30de\u30a4\u30eb\u65b0\u805e<\/a><\/p><\/div>\n<p>\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u306b\u304a\u3044\u3066\u306f\u3001\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u53d6\u308a\u3084\u3059\u3044\u30aa\u30f3\u30e9\u30a4\u30f3\u304b\u3089\u3044\u304b\u306b\u30aa\u30d5\u30e9\u30a4\u30f3\u306b\u3064\u306a\u3052\u308b\u304b\u3001\u3068\u3044\u3046\u306e\u304c\u8ad6\u70b9\u3060\u3063\u305f\u304c\u3001\u6642\u4ee3\u304c\u9032\u307f\u3001\u3082\u306f\u3084\u305d\u306e\u3088\u3046\u306a\u8ab2\u984c\u8a2d\u5b9a\u306f\u306a\u304f\u306a\u3063\u3066\u3044\u304f\u306e\u304b\u3082\u3057\u308c\u306a\u3044\u3002<\/p>\n<h2>\u95a2\u9023\u7528\u8a9e<\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/touchpoints\/\">\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8<\/a><\/li>\n<li>\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3<\/li>\n<li>\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0<\/li>\n<li>\u30b5\u30fc\u30d3\u30b9\u30c9\u30df\u30ca\u30f3\u30c8\u30ed\u30b8\u30c3\u30af<\/li>\n<\/ul>\n<h2>\u53c2\u8003\u6587\u732e<\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.amazon.co.jp\/%E3%82%A2%E3%83%95%E3%82%BF%E3%83%BC%E3%83%87%E3%82%B8%E3%82%BF%E3%83%AB-%E3%82%AA%E3%83%95%E3%83%A9%E3%82%A4%E3%83%B3%E3%81%AE%E3%81%AA%E3%81%84%E6%99%82%E4%BB%A3%E3%81%AB%E7%94%9F%E3%81%8D%E6%AE%8B%E3%82%8B-%E8%97%A4%E4%BA%95-%E4%BF%9D%E6%96%87\/dp\/4296101625\/ref=tmm_hrd_swatch_0?_encoding=UTF8&amp;qid=&amp;sr=\">\u85e4\u4e95 \u4fdd\u6587\u3001\u5c3e\u539f \u548c\u5553(2019)\u300e\u30a2\u30d5\u30bf\u30fc\u30c7\u30b8\u30bf\u30eb\u3000\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u306a\u3044\u6642\u4ee3\u306b\u751f\u304d\u308b\u300f\u65e5\u7d4cBP\u793e<\/a><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">\u53c2\u8003\u30b5\u30a4\u30c8<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/ja.wikipedia.org\/wiki\/%E3%82%AA%E3%83%A0%E3%83%8B%E3%83%81%E3%83%A3%E3%83%8D%E3%83%AB\">\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb(Wikipedia)<\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/en.wikipedia.org\/wiki\/Macy's\">Macy&#8217;s(Wikipedia)<\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/medium.com\/@alvindang.magestore\/macys-an-omnichannel-case-study-for-retailers-2018-f4934bf03da4\">Macy\u2019s: An Omnichannel Case Study for Retailers 2018(Medium)<\/a><\/li>\n<li style=\"font-weight: 400;\"><a 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