{"id":19055,"date":"2020-04-08T12:10:53","date_gmt":"2020-04-08T03:10:53","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?post_type=glossary&#038;p=19055"},"modified":"2020-08-06T23:28:50","modified_gmt":"2020-08-06T14:28:50","slug":"the-affect-heuristic","status":"publish","type":"glossary","link":"https:\/\/uxdaystokyo.com\/articles\/glossary\/the-affect-heuristic\/","title":{"rendered":"\u611f\u60c5\u30d2\u30e5\u30fc\u30ea\u30b9\u30c6\u30a3\u30c3\u30af"},"content":{"rendered":"<p>\u4eba\u304c\u611f\u60c5\u7684\u306a\u8981\u7d20\u3067\u610f\u601d\u6c7a\u5b9a\u3092\u3057\u3066\u3057\u307e\u3044\u3001\u305d\u3053\u306b\u4ed8\u968f\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u3084\u30ea\u30b9\u30af\u3082\u611f\u60c5\u306b\u3088\u3063\u3066\u5224\u65ad\u3057\u3066\u3057\u307e\u3046\u50be\u5411\u306e\u3053\u3068\u3092\u3044\u3046\u3002\u5fc3\u7406\u5b66\u8005\u306e<ruby>Paul Slovic<rt>\u30dd\u30fc\u30eb\u30fb\u30b9\u30ed\u30d3\u30c3\u30af<\/rt><\/ruby>\u306b\u3088\u3063\u3066\u30012002\u5e74\u306b\u63d0\u5531\u3055\u308c\u305f\u30d2\u30e5\u30fc\u30ea\u30b9\u30c6\u30a3\u30c3\u30af\u306e\u3072\u3068\u3064\u3002<\/p>\n<p>\u611f\u60c5\u304c\u30ea\u30b9\u30af\u8a55\u4fa1\u306b\u5f71\u97ff\u3092\u53ca\u307c\u3059\u3053\u3068\u306f\u30011978\u5e74\u306b\u30dd\u30fc\u30eb\u30fb\u30b9\u30ed\u30d3\u30c3\u30af\u3084<ruby>Baruch Fischhoff<rt>\u30d0\u30eb\u30fc\u30af\u30fb\u30d5\u30a3\u30c3\u30b7\u30e5\u30db\u30d5<\/rt><\/ruby>\u3089\u304c\u767a\u8868\u3057\u305f\u8ad6\u6587\u306b\u63b2\u8f09\u3055\u308c\u3066\u3044\u308b\u304c\u3001\u300c\u611f\u60c5\u30d2\u30e5\u30fc\u30ea\u30b9\u30c6\u30a3\u30c3\u30af\u300d\u3068\u3044\u3046\u8a00\u8449\u3092\u63d0\u5531\u3057\u305f\u306e\u306f\u30dd\u30fc\u30eb\u30fb\u30b9\u30ed\u30d3\u30c3\u30af\u3067\u3042\u308b\u3002<\/p>\n<div id=\"attachment_19056\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-19056\" class=\"wp-image-19056 size-full\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/03\/picture-paulslovic.jpg\" alt=\"\u30dd\u30fc\u30eb\u30fb\u30b9\u30ed\u30d3\u30c3\u30af\u306e\u8096\u50cf\" width=\"300\" height=\"300\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/03\/picture-paulslovic.jpg 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/03\/picture-paulslovic-150x150.jpg 150w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><p id=\"caption-attachment-19056\" class=\"wp-caption-text\">\u30dd\u30fc\u30eb\u30fb\u30b9\u30ed\u30d3\u30c3\u30af\uff08\u51fa\u5178\uff1a<a href=\"https:\/\/psychology.uoregon.edu\/profile\/pslovic\/\" target=\"_blank\" rel=\"noopener noreferrer\">psychology.uoregon.edu<\/a>\uff09<\/p><\/div>\n<h2>\u611f\u60c5\u3067\u30e1\u30ea\u30c3\u30c8\u3084\u30ea\u30b9\u30af\u3082\u5224\u65ad\u3059\u308b<\/h2>\n<p>\u30d2\u30e5\u30fc\u30ea\u30b9\u30c6\u30a3\u30c3\u30af\u3084\u30d0\u30a4\u30a2\u30b9\u306b\u3064\u3044\u3066\u7814\u7a76\u3055\u308c\u3066\u3044\u304f\u6bb5\u968e\u3067\u306f\u3001\u4eba\u306e\u610f\u601d\u6c7a\u5b9a\u306f\u8a8d\u77e5\u7684\u306b\u8aac\u660e\u53ef\u80fd\u306a\u72b6\u6cc1\u3067\u4e0b\u3055\u308c\u308b\u3068\u8003\u3048\u3089\u308c\u3066\u3044\u305f\u3002\u8a8d\u77e5\u7684\u3068\u8a00\u3046\u306e\u306f\u3001\u5bfe\u8c61\u7269\u3092\u77e5\u899a\u3057\u3001\u305d\u308c\u306b\u3064\u3044\u3066\u89e3\u91c8\u3092\u884c\u3063\u305f\u72b6\u614b\u306e\u3053\u3068\u3092\u5dee\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u305d\u308c\u3060\u3051\u3067\u306f\u8aac\u660e\u304c\u4ed8\u304b\u306a\u3044\u7d50\u679c\u3082\u51fa\u3066\u304f\u308b\u3053\u3068\u304b\u3089\u3001\u7814\u7a76\u8005\u305f\u3061\u306f\u300c\u611f\u60c5\u304c\u610f\u601d\u6c7a\u5b9a\u306b\u95a2\u4fc2\u3059\u308b\u300d\u3068\u8a8d\u8b58\u3057\u59cb\u3081\u305f\u3002\u4f8b\u3048\u3070\u3001\u884c\u52d5\u79d1\u5b66\u8005\u306e<ruby>Eldar Shafir<rt>\u30a8\u30eb\u30c0\u30fc\u30fb\u30b7\u30e3\u30d5\u30fc\u30eb<\/rt><\/ruby>\u3089\u306f\u30011993\u5e74\u306b\u767a\u8868\u3057\u305f\u8ad6\u6587\u300c<a href=\"http:\/\/bear.warrington.ufl.edu\/brenner\/mar7588\/Papers\/shafir-reasonbased-cog1993.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Reason-based choice<\/a>\u300d\u306e\u4e2d\u3067\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u611f\u60c5\u306b\u5bfe\u3059\u308b\u9650\u5b9a\u7684\u306a\u5f79\u5272\u3092\u8a8d\u3081\u3066\u3044\u308b\u3002<\/p>\n<blockquote><p>People\u2019s choices may occasionally stem from affective judgments that preclude a thorough evaluation of the options.<br \/>\n\uff08\u4eba\u3005\u306e\u9078\u629e\u306f\u3001\u6642\u3068\u3057\u3066\u3001\u9078\u629e\u80a2\u306e\u5341\u5206\u306a\u8a55\u4fa1\u3092\u59a8\u3052\u308b\u611f\u60c5\u7684\u306a\u5224\u65ad\u3092\u4e0b\u3059\u3053\u3068\u3082\u3042\u308b\u3060\u308d\u3046\uff09<\/p><\/blockquote>\n<p>\u30dd\u30fc\u30eb\u30fb\u30b9\u30ed\u30d3\u30c3\u30af\u3089\u306f\u3001\u3055\u3089\u306b\u7814\u7a76\u3092\u6df1\u3081\u3066\u3044\u304d\u3001\u611f\u60c5\u304c\u30ea\u30b9\u30af\u3068\u30e1\u30ea\u30c3\u30c8\u306e\u5224\u65ad\u306b\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3053\u3068\u3092\u767a\u898b\u3057\u305f\u3002<\/p>\n<div class=\"rounded-corners-box\">\n<ul>\n<li>\u597d\u307e\u3057\u3044\u611f\u60c5\u3092\u6301\u3063\u3066\u3044\u308b\u3068\u304d\u306b\u306f\u9ad8\u3044\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u3001\u30ea\u30b9\u30af\u306f\u5c11\u306a\u3044\u3068\u5224\u65ad\u3059\u308b<\/li>\n<li>\u5acc\u306a\u611f\u60c5\u3092\u6301\u3063\u3066\u3044\u308b\u3068\u304d\u306b\u306f\u30e1\u30ea\u30c3\u30c8\u306f\u4f4e\u304f\u3001\u30ea\u30b9\u30af\u306f\u9ad8\u3044\u3068\u5224\u65ad\u3059\u308b<\/li>\n<\/ul>\n<\/div>\n<h2>\u30d6\u30e9\u30f3\u30b3\u3092\u524d\u306b\u3057\u305f\u5b50\u4f9b\u306e\u53cd\u5fdc\u4f8b<\/h2>\n<p>\u516c\u5712\u3067\u30d6\u30e9\u30f3\u30b3\u3092\u76ee\u306b\u3057\u305f2\u4eba\u306e\u5b50\u4f9b\u3092\u4f8b\u306b\u89e3\u8aac\u3059\u308b\u3002<br \/>\n1\u4eba\u306f\u3001\u65e5\u9803\u304b\u3089\u8fd1\u6240\u306e\u5bb6\u3067\u30d6\u30e9\u30f3\u30b3\u306b\u89aa\u3057\u3093\u3067\u3044\u3066\u3001\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u611f\u60c5\u3092\u6301\u3063\u3066\u3044\u308b\u3002\u3059\u308b\u3068\u3001\u305d\u306e\u5b50\u306f\u3001\uff08\u9ad8\u5229\u76ca\u3001\u4f4e\u30ea\u30b9\u30af\u3068\u5224\u65ad\u3057\uff09\u3059\u3050\u306b\u30d6\u30e9\u30f3\u30b3\u3067\u904a\u3076\u305f\u3081\u306b\u99c6\u3051\u5bc4\u3063\u3066\u3044\u3063\u305f\u3002<\/p>\n<p>\u3082\u30461\u4eba\u306e\u5b50\u4f9b\u306f\u3001\u5c11\u3057\u524d\u306b\u53cb\u9054\u306e\u5bb6\u3067\u3001\u30d6\u30e9\u30f3\u30b3\u3067\u30cd\u30ac\u30c6\u30a3\u30d6\u306a\u4f53\u9a13\u3092\u3057\u3066\u3057\u307e\u3063\u3066\u3044\u305f\u3002\u3059\u308b\u3068\u3001\u305d\u306e\u5b50\u306f\u3001\u30d6\u30e9\u30f3\u30b3\u3092\u76ee\u306b\u3057\u3066\u305d\u306e\u4f53\u9a13\u3092\u601d\u3044\u51fa\u3057\u3001\uff08\u4f4e\u5229\u76ca\u3001\u9ad8\u30ea\u30b9\u30af\u3068\u5224\u65ad\u3057\uff09\u30d6\u30e9\u30f3\u30b3\u3067\u306f\u904a\u3070\u306a\u304b\u3063\u305f\u3002<\/p>\n<div id=\"attachment_19085\" style=\"width: 760px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-19085\" class=\"size-full wp-image-19085\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/03\/twokids_reaction.png\" alt=\"2\u4eba\u306e\u5b50\u4f9b\u306e\u53cd\u5fdc\" width=\"750\" height=\"460\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/03\/twokids_reaction.png 750w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/03\/twokids_reaction-300x184.png 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><p id=\"caption-attachment-19085\" class=\"wp-caption-text\">\u30d6\u30e9\u30f3\u30b3\u3092\u524d\u306b\u3057\u305f2\u4eba\u306e\u5b50\u4f9b\u306e\u7570\u306a\u308b\u53cd\u5fdc<\/p><\/div>\n<h2>\u60c5\u5831\u304c\u52a0\u308f\u308b\u3068\u611f\u60c5\u3082\u5909\u308f\u308a\u5224\u65ad\u3082\u5909\u308f\u308b<\/h2>\n<p>\u30dd\u30fc\u30eb\u30fb\u30b9\u30ed\u30d3\u30c3\u30af\u3089\u304c\u884c\u3063\u305f\u5b9f\u9a13\u306b\u3088\u3063\u3066\u3001\u611f\u60c5\u304c\u610f\u601d\u6c7a\u5b9a\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u306f\u660e\u78ba\u3068\u306a\u308a\u3001\u30e1\u30ea\u30c3\u30c8\u5224\u65ad\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u30ea\u30b9\u30af\u5224\u65ad\u3082\u611f\u60c5\u306b\u3088\u3063\u3066\u5909\u5316\u3059\u308b\u3053\u3068\u304c\u8a3c\u660e\u3055\u308c\u305f\u3002<br \/>\n\u307e\u305f\u3001\u60c5\u5831\u306e\u8ffd\u52a0\u306b\u3088\u308a\u521d\u3081\u306b\u6301\u3063\u3066\u3044\u305f\u611f\u60c5\u3068\u7570\u306a\u308b\u611f\u60c5\u304c\u65b0\u305f\u306b\u751f\u307e\u308c\u308b\u3068\u3001\u610f\u601d\u6c7a\u5b9a\u304c\u5909\u5316\u3059\u308b\u3053\u3068\u3082\u8a8d\u8b58\u3055\u308c\u305f\u3002<\/p>\n<p>\u5b9f\u65bd\u3055\u308c\u305f\u5b9f\u9a13\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u3044\u304f\u3064\u304b\u306e\u6280\u8853\u306b\u3064\u3044\u3066\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u30ea\u30b9\u30af\u5224\u65ad\u3092\u4e0b\u3059\u3082\u306e\u3067\u3042\u308b\u3002<\/p>\n<div class=\"rounded-corners-box\">\n<h3>\u5b9f\u9a13 1\uff1a\u611f\u60c5\u306b\u3088\u308b\u5358\u7d14\u306a\u30e1\u30ea\u30c3\u30c8\u30fb\u30ea\u30b9\u30af\u5224\u65ad<\/h3>\n<p><strong>\u5b9f\u9a13\u65b9\u6cd5<\/strong><\/p>\n<ul>\n<li>\u6c34\u9053\u6c34\u3078\u306e\u30d5\u30c3\u7d20\u6dfb\u52a0\u3001\u5316\u5b66\u30d7\u30e9\u30f3\u30c8\u3001\u98df\u54c1\u9632\u8150\u5264\u3001\u81ea\u52d5\u8eca\u306a\u3069\u306e\u69d8\u3005\u306a\u6280\u8853\u306b\u3064\u3044\u3066\u3001\u88ab\u9a13\u8005\u500b\u4eba\u306e\u597d\u304d\u5acc\u3044\u3092\u8a00\u3063\u3066\u3082\u3089\u3044\u3001\u305d\u306e\u5f8c\u306b\u305d\u308c\u305e\u308c\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u30ea\u30b9\u30af\u3092\u66f8\u304d\u51fa\u3059\u3053\u3068\u3092\u6307\u793a\u3057\u305f\u3002<\/li>\n<\/ul>\n<p><strong>\u7d50\u679c<\/strong><\/p>\n<ul>\n<li>\u81ea\u5206\u304c\u597d\u611f\u3092\u6301\u3063\u3066\u3044\u308b\u6280\u8853\u306e\u5834\u5408\u306f\u3001\u9ad8\u3044\u30e1\u30ea\u30c3\u30c8\u3092\u8a55\u3057\u3001\u30ea\u30b9\u30af\u306f\u307b\u3068\u3093\u3069\u601d\u3044\u6d6e\u304b\u3070\u306a\u304b\u3063\u305f\u3002<\/li>\n<li>\u53cd\u5bfe\u306b\u3001\u5acc\u60aa\u611f\u3092\u6301\u3063\u3066\u3044\u308b\u6280\u8853\u306e\u5834\u5408\u306f\u3001\u30ea\u30b9\u30af\u3092\u5f37\u8abf\u3057\u3001\u30e1\u30ea\u30c3\u30c8\u306f\u307b\u3068\u3093\u3069\u601d\u3044\u6d6e\u304b\u3070\u306a\u304b\u3063\u305f\u3002<\/li>\n<\/ul>\n<\/div>\n<div class=\"rounded-corners-box\">\n<h3>\u5b9f\u9a13 2\uff1a\u60c5\u5831\u63d0\u4f9b\u306e\u6642\u9593\u5236\u7d04\u300c\u3042\u308a\u30fb\u306a\u3057\u300d\u3067\u306e\u30e1\u30ea\u30c3\u30c8\u30fb\u30ea\u30b9\u30af\u5224\u65ad<\/h3>\n<p><strong>\u5b9f\u9a13\u65b9\u6cd5<\/strong><\/p>\n<ul>\n<li>\u3044\u304f\u3064\u304b\u306e\u6d3b\u52d5\u3084\u6280\u8853\u306b\u5bfe\u3057\u3066\u5b66\u7fd2\u3092\u3001\u6642\u9593\u5236\u7d04\u300c\u3042\u308a\u3001\u306a\u3057\u300d\u306e2\u30b0\u30eb\u30fc\u30d7\u3067\u884c\u3063\u305f\u3002<\/li>\n<\/ul>\n<p><strong>\u7d50\u679c<\/strong><\/p>\n<ul>\n<li>\u300c\u3042\u308a\u300d\u5b9f\u9a131\u306e\u7d50\u679c\u304c\u3088\u308a\u5f37\u304f\u5f37\u8abf\u3055\u308c\u305f\u3002<\/li>\n<li>\u300c\u306a\u3057\u300d\u8a8d\u8b58\u3067\u304d\u308b\u30e1\u30ea\u30c3\u30c8\u304c\u9ad8\u3044\u5834\u5408\u306f\u30ea\u30b9\u30af\u306f\u4f4e\u304f\u8a55\u4fa1\u3055\u308c\u3001\u53cd\u5bfe\u3082\u540c\u69d8\u306b\u30ea\u30b9\u30af\u306e\u8a8d\u8b58\u304c\u9ad8\u3044\u5834\u5408\u306f\u30e1\u30ea\u30c3\u30c8\u306f\u4f4e\u304f\u8a55\u4fa1\u3055\u308c\u305f\u3002<\/li>\n<\/ul>\n<\/div>\n<div class=\"rounded-corners-box\">\n<h3>\u5b9f\u9a13 3\uff1a\u8ffd\u52a0\u3055\u308c\u305f\u611f\u60c5\u64cd\u4f5c\u306b\u3088\u308b\u30e1\u30ea\u30c3\u30c8\u30fb\u30ea\u30b9\u30af\u5224\u65ad<\/h3>\n<p><strong>\u5b9f\u9a13\u65b9\u6cd5<\/strong><\/p>\n<ol>\n<li>\u88ab\u9a13\u8005\u306e\u81ea\u5df1\u5224\u65ad\u3067\u3001\u7279\u5b9a\u306e3\u3064\u306e\u6280\u8853\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u30ea\u30b9\u30af\u3092\u8a55\u4fa1\u3092\u3055\u305b\u305f\u3002<\/li>\n<li>\u5404\u6280\u8853\u306b\u5bfe\u3057\u3066\u3001\u9ad8\u30e1\u30ea\u30c3\u30c8\u3001\u4f4e\u30e1\u30ea\u30c3\u30c8\u3001\u9ad8\u30ea\u30b9\u30af\u3001\u4f4e\u30ea\u30b9\u30af\u306e4\u6761\u4ef6\u3092\u30e9\u30f3\u30c0\u30e0\u306b\u9078\u51fa\u3055\u305b\u3001\u6761\u4ef6\u306b\u5408\u308f\u305b\u305f\u4e00\u822c\u7684\u306a\u60c5\u5831\u3092\u6559\u3048\u305f\u3002<\/li>\n<li>\u518d\u3073\u3001\u30e1\u30ea\u30c3\u30c8\u3068\u30ea\u30b9\u30af\u306e\u8a55\u4fa1\u3092\u884c\u3063\u305f\u3002<\/li>\n<\/ol>\n<p><strong>\u7d50\u679c<\/strong><\/p>\n<ul>\n<li>\u30e1\u30ea\u30c3\u30c8\u3068\u30ea\u30b9\u30af\u3092\u77e5\u899a\u3059\u308b\u3068\u3001\u30e1\u30ea\u30c3\u30c8\u3092\u5897\u52a0\u3055\u305b\u308b\u3068\u30ea\u30b9\u30af\u304c\u6e1b\u308a\u3001\u30ea\u30b9\u30af\u3092\u5897\u52a0\u3055\u305b\u308b\u3068\u30e1\u30ea\u30c3\u30c8\u304c\u6e1b\u308b\u3068\u3044\u3046\u5f62\u3067\u8a55\u4fa1\u306b\u5909\u5316\u304c\u73fe\u308c\u305f\u3002<\/li>\n<\/ul>\n<\/div>\n<h2>\u611f\u60c5\u306f\u5408\u7406\u6027\u306b\u52dd\u308b<\/h2>\n<p>\u611f\u60c5\u306b\u3088\u3063\u3066\u610f\u601d\u6c7a\u5b9a\u304c\u632f\u308a\u56de\u3055\u308c\u308b\u73fe\u8c61\u306b\u306f\u30012\u3064\u306e\u601d\u8003\u30e2\u30fc\u30c9\u306e\u3072\u3068\u3064\u3001\u30b7\u30b9\u30c6\u30e02\u306e\u65b0\u3057\u3044\u6027\u683c\u304c\u6f5c\u3093\u3067\u3044\u308b\u3002\u898f\u7bc4\u7684\u53cd\u5fdc\u3092\u793a\u3057\u3001\u30eb\u30fc\u30eb\u306b\u57fa\u76e4\u7684\u3067\u3042\u308b\u30b7\u30b9\u30c6\u30e02\u304c\u3001\u30b7\u30b9\u30c6\u30e01\u306e\u81ea\u7531\u884c\u52d5\u3082\u5bb9\u8a8d\u3057\u3064\u3064\u3001\u6700\u7d42\u8cac\u4efb\u3092\u8ca0\u3046\u3001\u3064\u307e\u308a\u3001\u7406\u8ad6\u7684\u306b\u5224\u65ad\u3059\u308b\u3068\u8003\u3048\u3089\u308c\u3066\u3044\u305f\u3002<\/p>\n<p>\u3068\u3053\u308d\u304c\u3001\u611f\u60c5\u7684\u306a\u8981\u7d20\u304c\u7d61\u3093\u3067\u304f\u308b\u3068\u3001\u30b7\u30b9\u30c6\u30e02\u306f\u30b7\u30b9\u30c6\u30e01\u306e\u611f\u60c5\u3092\u6279\u5224\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u64c1\u8b77\u306b\u56de\u308b\u50be\u5411\u304c\u5f37\u304f\u306a\u308b\u3002\u30b7\u30b9\u30c6\u30e01\u306e\u78ba\u8a3c\u30d0\u30a4\u30a2\u30b9\u3092\u4fdd\u8a3c\u3059\u308b\u304b\u306e\u3088\u3046\u306b\u3001\u201d\u611f\u60c5\u304b\u3089\u5c0e\u304d\u51fa\u3055\u308c\u305f\u201d\u7d50\u8ad6\u306b\u5408\u81f4\u3059\u308b\u60c5\u5831\u3092\u63a2\u3057\u6c42\u3081\u3066\u3057\u307e\u3046\u3002<\/p>\n<p>\u793e\u4f1a\u5fc3\u7406\u5b66\u8005\u306e<ruby>Jonathan Haidt<rt>\u30b8\u30e7\u30ca\u30b5\u30f3\u30fb\u30cf\u30a4\u30c8<\/rt><\/ruby>\u304c\u3001\u6587\u8108\u3053\u305d\u7570\u306a\u308b\u304c\u300c\u611f\u60c5\u3068\u3044\u3046\u3057\u3063\u307d\u306f\u5408\u7406\u7684\u306a\u72ac\u3092\u632f\u308a\u56de\u3059<sup>\u203b1<\/sup>\u300d\u3068\u8a00\u3063\u305f\u305d\u3046\u3060\u304c\u3001\u307e\u3055\u306b\u305d\u306e\u901a\u308a\u3067\u3042\u308b\u3002<\/p>\n<p><sup>\u203b1<\/sup>Jonathan Haidt, \u201cThe Emotional Dog and Its Rational Tail: A Social Institutionist Approach to Moral Judgment\u201d, Psychological Review 108 (2001): 814-34<\/p>\n<h2>\u95a2\u9023\u7528\u8a9e<\/h2>\n<ul>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/system1-system2\/\">2\u3064\u306e\u601d\u8003\u30e2\u30fc\u30c9<\/a><\/li>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/representativenessheuristic\/\">\u4ee3\u8868\u6027\u30d2\u30e5\u30fc\u30ea\u30b9\u30c6\u30a3\u30c3\u30af<\/a><\/li>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/availability-heuristic\/\">\u5229\u7528\u53ef\u80fd\u6027\u30d2\u30e5\u30fc\u30ea\u30b9\u30c6\u30a3\u30c3\u30af<\/a><\/li>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/anchoringeffect\/\">\u30a2\u30f3\u30ab\u30ea\u30f3\u30b0<\/a><\/li>\n<\/ul>\n<h2>\u53c2\u8003\u6587\u732e<\/h2>\n<ul>\n<li>\u30c0\u30cb\u30a8\u30eb\u30fb\u30ab\u30fc\u30cd\u30de\u30f3, \u300e<a href=\"https:\/\/www.amazon.co.jp\/%E3%83%95%E3%82%A1%E3%82%B9%E3%83%88-%E3%82%B9%E3%83%AD%E3%83%BC-%E4%B8%8A-%E3%81%82%E3%81%AA%E3%81%9F%E3%81%AE%E6%84%8F%E6%80%9D%E3%81%AF%E3%81%A9%E3%81%AE%E3%82%88%E3%81%86%E3%81%AB%E6%B1%BA%E3%81%BE%E3%82%8B%E3%81%8B-%E3%83%8F%E3%83%A4%E3%82%AB%E3%83%AF%E3%83%BB%E3%83%8E%E3%83%B3%E3%83%95%E3%82%A3%E3%82%AF%E3%82%B7%E3%83%A7%E3%83%B3%E6%96%87%E5%BA%AB\/dp\/4150504105\" target=\"_blank\" rel=\"noopener noreferrer\">\u30d5\u30a1\u30b9\u30c8\uff06\u30b9\u30ed\u30fc\uff08\u4e0a\uff09<\/a>\u300f, \u65e9\u5ddd\u66f8\u623f, 2014<\/li>\n<li>MELISSA L. FINUCANE, ALI ALHAKAMI, PAUL SLOVIC and STEPHEN M. JOHNSON, &#8220;<a href=\"https:\/\/pdfs.semanticscholar.org\/1f2e\/f6ac3a71bdb2f8b1e2555e456798e0d40d84.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">The Affect Heuristic in Judgments of Risks and Benefits<\/a>&#8220;, Journal of Behavioral Decision Making, 13(1):1-17 (2000)<\/li>\n<li>Paul Slovic, Melissa L. Finucane, Ellen Peters, Donald G. MacGregor, \u201c<a href=\"http:\/\/bear.warrington.ufl.edu\/brenner\/mar7588\/Papers\/slovic-affect-heuristic-2002.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">The affect heuristic<\/a>\u201d, European Journal of Operational Research, (2007)<\/li>\n<li>Shafir, E., Simonson, I. and Tversky, A. \u201c<a href=\"http:\/\/bear.warrington.ufl.edu\/brenner\/mar7588\/Papers\/shafir-reasonbased-cog1993.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Reason-based choice<\/a>\u201d, Cognition, 49 (1993)<\/li>\n<li>Thomas Gilovich, Dale Griffin, Daniel Kahneman, \u201c<a href=\"http:\/\/perso.ens-lyon.fr\/jacques.jayez\/Cours\/LogRais\/ProbRais\/Heuristics_and_Biases.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Heuristics and Biases: The Psychology of Intuitive Judgment<\/a>\u201d, Cambridge University Press, (2002)<\/li>\n<li>Paul Slovic, Melissa L. Finucane, Ellen Peters, Donald G. MacGregor, &#8220;<a href=\"http:\/\/citeseerx.ist.psu.edu\/viewdoc\/download?doi=10.1.1.475.2599&amp;rep=rep1&amp;type=pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Risk as Analysis and Risk as Feelings: Some Thoughts about Affect, Reason, Risk, and Rationality<\/a>&#8220;, Risk Analysis, Vol. 24, No. 2, (2004)<\/li>\n<\/ul>\n<h2>\u53c2\u8003\u30b5\u30a4\u30c8<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.verywellmind.com\/what-is-the-affect-heuristic-2795028\" target=\"_blank\" rel=\"noopener noreferrer\">The Affect Heuristic and Decision Making<\/a><\/li>\n<li><a href=\"https:\/\/www.behavioraleconomics.com\/resources\/mini-encyclopedia-of-be\/affect-heuristic\/\" target=\"_blank\" rel=\"noopener noreferrer\">Affect heuristic<\/a><\/li>\n<li><a href=\"https:\/\/thedecisionlab.com\/biases\/affect-heuristic\" target=\"_blank\" rel=\"noopener noreferrer\">Why we tend to rely upon our current emotions when making quick, automatic decisions.<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u597d\u304d\u304b\u5acc\u3044\u304b\u3001\u3082\u3057\u304f\u306f\u611f\u60c5\u53cd\u5fdc\u304c\u5f37\u3044\u304b\u5f31\u3044\u304b\u306b\u3088\u3063\u3066\u5224\u65ad\u3092\u4e0b\u3057\u3066\u3057\u307e\u3046\u3053\u3068<\/p>\n","protected":false},"author":27,"featured_media":19085,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"English":"The affect heuristic","footnotes":""},"glossary-category":[21],"glossary_tag":[],"class_list":["post-19055","glossary","type-glossary","status-publish","has-post-thumbnail","hentry","glossary-category-psychology-behavioraleconomics-brain-science"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary\/19055","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/users\/27"}],"version-history":[{"count":0,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary\/19055\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/media\/19085"}],"wp:attachment":[{"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/media?parent=19055"}],"wp:term":[{"taxonomy":"glossary-category","embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary-category?post=19055"},{"taxonomy":"glossary_tag","embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary_tag?post=19055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}