{"id":19384,"date":"2020-04-17T13:28:30","date_gmt":"2020-04-17T04:28:30","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?post_type=glossary&#038;p=19384"},"modified":"2020-06-15T18:36:32","modified_gmt":"2020-06-15T09:36:32","slug":"social-proof","status":"publish","type":"glossary","link":"https:\/\/uxdaystokyo.com\/articles\/glossary\/social-proof\/","title":{"rendered":"\u30bd\u30fc\u30b7\u30e3\u30eb\u30fb\u30d7\u30eb\u30fc\u30d5\uff08\u793e\u4f1a\u7684\u8a3c\u660e\uff09"},"content":{"rendered":"<p>\u5468\u56f2\u306e\u4eba\u3005\u306e\u65b9\u304c\u81ea\u5206\u3088\u308a\u77e5\u8b58\u3084\u7d4c\u9a13\u304c\u3042\u308b\u3068\u601d\u3044\u3001\u5468\u56f2\u306e\u5224\u65ad\u304c\u6b63\u3057\u3044\u3068\u601d\u3044\u8fbc\u3080\u5fc3\u7406\u50be\u5411\u3067\u3042\u308b\u3002\u9069\u5207\u306a\u5224\u65ad\u304c\u3067\u304d\u306a\u3044\u66d6\u6627\u306a\u72b6\u6cc1\u306b\u304a\u3044\u3066\u9855\u8457\u306b\u898b\u53d7\u3051\u3089\u308c\u308b\u3002\u300c<a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/conformity\/\">\u540c\u8abf<\/a>\u300d\u306e\u4e00\u7a2e\u3067\u3042\u308b\u3002<\/p>\n<p>\u5fc3\u7406\u5b66\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6559\u6388\u3067\u3042\u308b<ruby>Robert Cialdini<rt>\u30ed\u30d0\u30fc\u30c8\u30fb\u30c1\u30e3\u30eb\u30c7\u30a3\u30fc\u30cb<\/rt><\/ruby>\u304c1984\u5e74\u306b\u51fa\u3057\u305f\u8457\u66f8\u300c<a href=\"https:\/\/www.amazon.co.jp\/dp\/4414304229\/ref=cm_sw_em_r_mt_dp_U_FPNIEb2QYYGK6\" target=\"_blank\" rel=\"noopener noreferrer\">\u5f71\u97ff\u529b\u306e\u6b66\u5668<\/a>\u300d\u306e\u4e2d\u3067\u63d0\u5531\u3057\u305f\u3002<\/p>\n<div id=\"attachment_19390\" style=\"width: 230px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-19390\" class=\"size-full wp-image-19390\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/04\/RobertCialdini_face.png\" alt=\"\u8096\u50cf \u30ed\u30d0\u30fc\u30c8\u30fb\u30c1\u30e3\u30eb\u30c7\u30a3\u30fc\u30cb\" width=\"220\" height=\"289\" \/><p id=\"caption-attachment-19390\" class=\"wp-caption-text\">\u30ed\u30d0\u30fc\u30c8\u30fb\u30c1\u30e3\u30eb\u30c7\u30a3\u30fc\u30cb\u6c0f<br \/>\u5f15\u7528\u5143\uff1a<a href=\"https:\/\/en.wikipedia.org\/wiki\/Robert_Cialdini\" target=\"_blank\" rel=\"noopener noreferrer\">Wikipedia<\/a><\/p><\/div>\n<h2>\u5468\u56f2\u306e\u610f\u898b\u3092\u53c2\u8003\u306b\u3057\u3066\u9078\u629e\u3059\u308b<\/h2>\n<p>EC\u30b5\u30a4\u30c8\u3092\u5229\u7528\u3059\u308b\u3068\u304d\u3001\u305f\u304f\u3055\u3093\u3042\u308b\u5546\u54c1\u306e\u4e2d\u304b\u3089\u3069\u308c\u3092\u9078\u3079\u3070\u826f\u3044\u306e\u304b\u60a9\u3080\u5834\u5408\u304c\u3042\u308b\u3002\u8cfc\u5165\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u9ad8\u3044\u8a55\u4fa1\u3092\u3082\u3089\u3063\u3066\u3044\u308b\u5546\u54c1\u304c\u308f\u304b\u308c\u3070\u3001\u9078\u3076\u3068\u304d\u306e\u4e0d\u5b89\u304c\u306a\u304f\u306a\u308b\u3002<br \/>\nAmazon\u306f\u985e\u4f3c\u5546\u54c1\u306e\u4e2d\u3067\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u306e\u8a55\u4fa1\u304c\u9ad8\u3044\u3082\u306e\u3092\u30ec\u30b3\u30e1\u30f3\u30c9\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u8ff7\u308f\u305a\u306b\u5546\u54c1\u3092\u8cfc\u5165\u3067\u304d\u308b\u3002<\/p>\n<div id=\"attachment_19386\" style=\"width: 636px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-19386\" class=\"wp-image-19386 size-full\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/04\/ex_amazon.png\" alt=\"\u661f4\u3064\u4ee5\u4e0a\u3092\u30ea\u30b3\u30e1\u30f3\u30c9\u3059\u308b\u30a2\u30de\u30be\u30f3\u306e\u30da\u30fc\u30b8\" width=\"626\" height=\"364\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/04\/ex_amazon.png 626w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/04\/ex_amazon-300x174.png 300w\" sizes=\"auto, (max-width: 626px) 100vw, 626px\" \/><p id=\"caption-attachment-19386\" class=\"wp-caption-text\">Amazon\u3067\u306f\u661f4\u3064\u4ee5\u4e0a\u306e\u3082\u306e\u3092\u4e26\u3079\u3066\u8cfc\u5165\u5546\u54c1\u3092\u9078\u3073\u3084\u3059\u304f\u3057\u3066\u3044\u308b<br \/>\u5f15\u7528\u5143\uff1a<a href=\"https:\/\/www.amazon.co.jp\/\" target=\"_blank\" rel=\"noopener noreferrer\">Amazon<\/a><\/p><\/div>\n<h2>\u793e\u4f1a\u7684\u8a3c\u660e\u304c\u53ca\u307c\u3059\u60aa\u5f71\u97ff<\/h2>\n<p>\u4ed6\u8005\u306e\u610f\u898b\u3084\u884c\u52d5\u306b\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u9078\u629e\u306b\u56f0\u3089\u305a\u306b\u6e08\u3080\u304c\u3001\u5468\u56f2\u306e\u884c\u52d5\u304c\u5fc5\u305a\u6b63\u3057\u3044\u3068\u306f\u9650\u3089\u306a\u3044\u3002<\/p>\n<h3>\u30b8\u30a7\u30ce\u30f4\u30a3\u30fc\u30ba\u4e8b\u4ef6<\/h3>\n<p>1964\u5e74\u306b\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u3067\u30b8\u30a7\u30ce\u30f4\u30a3\u30fc\u30ba\u592b\u4eba\u304c\u6bba\u5bb3\u3055\u308c\u305f\u3002\u6bba\u5bb3\u5f53\u6642\u300130\u4eba\u4ee5\u4e0a\u306e\u4eba\u304c\u5f7c\u5973\u306e\u53eb\u3073\u58f0\u3092\u805e\u3044\u3066\u3044\u305f\u304c\u3001\u8ab0\u3082\u52a9\u3051\u3084\u8b66\u5bdf\u3092\u547c\u3076\u884c\u52d5\u3092\u53d6\u3089\u306a\u304b\u3063\u305f\u3002<\/p>\n<p>\u53eb\u3073\u58f0\u304c\u805e\u3053\u3048\u3066\u3082\u3001\u5468\u56f2\u306e\u4eba\u305f\u3061\u304c\u52d5\u63fa\u3057\u3066\u3044\u306a\u304b\u3063\u305f\u305f\u3081\u3001\u53eb\u3073\u58f0\u3092\u805e\u3044\u305f\u4eba\u305f\u3061\u5168\u54e1\u304c\u300c\u8ab0\u304b\u304c\u8b66\u5bdf\u306b\u901a\u5831\u3057\u305f\u3060\u308d\u3046\u300d\u3068\u601d\u3063\u3066\u52a9\u3051\u3092\u547c\u3070\u306a\u304b\u3063\u305f\u3002<\/p>\n<div id=\"attachment_19389\" style=\"width: 611px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-19389\" class=\"wp-image-19389 \" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/04\/img-Murder-of-Kitty-Genovese.png\" alt=\"\u30a4\u30e1\u30fc\u30b8 \u30b8\u30a7\u30ce\u30f4\u30a3\u30fc\u30ba\u4e8b\u4ef6\" width=\"601\" height=\"310\" \/><p id=\"caption-attachment-19389\" class=\"wp-caption-text\">\u53eb\u3073\u58f0\u3092\u805e\u3044\u3066\u3082\u3001\u8ab0\u3082\u52a9\u3051\u308b\u884c\u52d5\u3092\u3057\u306a\u304b\u3063\u305f<\/p><\/div>\n<p>\u4ed6\u306b\u3082\u3001\u304a\u5e97\u304c\u7528\u610f\u3057\u305f\u5ba2\u306b\u4e26\u3093\u3067\u3082\u3089\u3063\u3066\u7e41\u76db\u5e97\u306b\u4ed5\u7acb\u3066\u4e0a\u3052\u308b\u30b5\u30af\u30e9\u884c\u70ba\u3084\u3001\u81ea\u6bba\u5831\u9053\u3092\u898b\u3066\u81ea\u6bba\u9858\u671b\u8005\u304c\u81ea\u6bba\u3057\u3066\u3057\u307e\u3046\u30b1\u30fc\u30b9\u306a\u3069\u3001\u793e\u4f1a\u7684\u8a3c\u660e\u304c\u60aa\u3044\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u30b1\u30fc\u30b9\u304c\u5b58\u5728\u3059\u308b\u3002<\/p>\n<h2>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u4f7f\u308f\u308c\u308b\u793e\u4f1a\u7684\u8a3c\u660e<\/h2>\n<p>\u6d88\u8cbb\u8005\u306b\u4f01\u696d\u3084\u88fd\u54c1\u3092PR\u3059\u308b\u969b\u306b\u3001\u81ea\u8eab\u3067PR\u3059\u308b\u3088\u308a\u3082\u4ed6\u8005\u306bPR\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u3067\u58f2\u4e0a\u306e\u5411\u4e0a\u3084\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u5f62\u6210\u306b\u7e4b\u304c\u308b\u30b1\u30fc\u30b9\u304c\u3042\u308b\u3002<\/p>\n<p>\u30b5\u30fc\u30d3\u30b9\u3092\u53d6\u308a\u6271\u3046\u30b5\u30a4\u30c8\u3067\u306f\u3001\u5c0e\u5165\u4f01\u696d\u3092\u8907\u6570\u63b2\u8f09\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u300c\u591a\u6570\u306e\u4f01\u696d\u3067\u4f7f\u308f\u308c\u3066\u3044\u308b\u826f\u3044\u30b5\u30fc\u30d3\u30b9\u300d\u3068\u6349\u3048\u308b\u3002<\/p>\n<div id=\"attachment_19388\" style=\"width: 713px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-19388\" class=\"wp-image-19388 \" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/04\/ex_smarthr.png\" alt=\"\u5c0e\u5165\u4f01\u696d\u4e00\u89a7\u306e\u63b2\u8f09\u30da\u30fc\u30b8\" width=\"703\" height=\"319\" \/><p id=\"caption-attachment-19388\" class=\"wp-caption-text\">SmartHR\u306e\u5c0e\u5165\u4f01\u696d\u4e00\u89a7\u30da\u30fc\u30b8<br \/>\u5f15\u7528\u5143\uff1a<a href=\"https:\/\/smarthr.jp\/case\/list.html\" target=\"_blank\" rel=\"noopener noreferrer\">SmartHR<\/a><\/p><\/div>\n<p>\u66f8\u7c4d\u3067\u3082\u793e\u4f1a\u7684\u8a3c\u660e\u306f\u6d3b\u7528\u3055\u308c\u3066\u3044\u308b\u3002\u66f8\u7c4d\u306e\u5e2f\u306b\u300c\u3088\u304f\u8aad\u3093\u3067\u3044\u308b\u4eba\u300d\u3084\u300c\u6709\u540d\u4eba\u304b\u3089\u306e\u63a8\u85a6\u6587\u300d\u304c\u66f8\u304b\u308c\u3066\u3044\u308b\u3068\u3001\u8aad\u307f\u624b\u306f\u4fa1\u5024\u304c\u3042\u308b\u672c\u3060\u3068\u601d\u3044\u3084\u3059\u304f\u306a\u308b\u3002<\/p>\n<div id=\"attachment_19387\" style=\"width: 333px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-19387\" class=\"wp-image-19387 \" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/04\/ex_books.png\" alt=\"\u672c\u306e\u5e2f\u306b\u8a18\u8f09\u3055\u308c\u308b\u4f8b\" width=\"323\" height=\"372\" \/><p id=\"caption-attachment-19387\" class=\"wp-caption-text\">\u300c\u6771\u5927\u30fb\u4eac\u5927\u30671\u756a\u8aad\u307e\u308c\u305f\u672c\u300d\u3068\u66f8\u304f\u3053\u3068\u3067\u3001\u5b66\u751f\u304c\u8aad\u3080\u3079\u304d\u672c\u3068\u601d\u308f\u305b\u308b<br \/>\u5f15\u7528\u5143\uff1a<a href=\"https:\/\/www.gentosha-book.com\/column\/column116\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30d9\u30b9\u30c8\u30bb\u30e9\u30fc\u5165\u308a\u306e\u304d\u3063\u304b\u3051\u306f\u300e\u5e2f\u300f\uff1f\u672c\u306e\u58f2\u4e0a\u3092\u5287\u7684\u306b\u5909\u3048\u305f\u5e2f\u306e\u4e8b\u4f8b\u7d39\u4ecb<\/a><\/p><\/div>\n<h2>\u95a2\u9023\u7528\u8a9e<\/h2>\n<ul>\n<li>\u30d0\u30f3\u30c9\u30ef\u30b4\u30f3\u52b9\u679c<\/li>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/cognitive-bias\/\">\u8a8d\u77e5\u30d0\u30a4\u30a2\u30b9<\/a><\/li>\n<li>\u30a6\u30a7\u30eb\u30c6\u30eb\u52b9\u679c<\/li>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/conformity\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u540c\u8abf<\/a><\/li>\n<\/ul>\n<h2>\u53c2\u8003\u30ea\u30f3\u30af<\/h2>\n<ul>\n<li><a href=\"https:\/\/en.wikipedia.org\/wiki\/Social_proof\" target=\"_blank\" rel=\"noopener noreferrer\">Social proof -Wikipedia<\/a><\/li>\n<li><a href=\"https:\/\/www.coglode.com\/nuggets\" target=\"_blank\" rel=\"noopener noreferrer\">Nuggets &#8211; coglode<\/a><\/li>\n<\/ul>\n<h2>\u53c2\u8003\u6587\u732e<\/h2>\n<ul>\n<li>\u00a0\u00a0\u00a0Cialdini PhD, Robert B\u300c <a href=\"https:\/\/www.amazon.co.jp\/dp\/B002BD2UUC\/ref=cm_sw_r_tw_dp_U_x_NYPIEbJKVFCXE\" target=\"_blank\" rel=\"noopener noreferrer\">Influence (Collins Business Essentials)<\/a> \u300dHarperCollins 2014<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u81ea\u5206\u306e\u5224\u65ad\u3088\u308a\u5468\u56f2\u306e\u5224\u65ad\u3092\u6b63\u3057\u3044\u3068\u601d\u3046\u5fc3\u7406\u7684\u50be\u5411<\/p>\n","protected":false},"author":61,"featured_media":19389,"template":"","meta":{"_monsterinsights_skip_tracking":false,"English":"Social proof","design_hint":"\u661f\u306e\u6570\u3088\u308a\u3001\u8ab0\u304c\u66f8\u3044\u305f\u304b\u3067\u4fe1\u3058\u3089\u308c\u65b9\u306f\u5909\u308f\u308b\u3002\u4f5c\u3089\u308c\u305f\u9ad8\u8a55\u4fa1\u306f\u3001\u6587\u7ae0\u306e\u4f3c\u304b\u305f\u3067\u898b\u629c\u304b\u308c\u308b\u3002\u6570\u3092\u4e26\u3079\u308b\u306a\u3089\u3001\u60aa\u3044\u58f0\u3082\u6b8b\u305b\u3002","footnotes":""},"glossary-category":[21],"glossary_tag":[],"class_list":["post-19384","glossary","type-glossary","status-publish","has-post-thumbnail","hentry","glossary-category-psychology-behavioraleconomics-brain-science"],"yoast_head":"<!-- This site is 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