{"id":19569,"date":"2020-04-23T09:47:56","date_gmt":"2020-04-23T00:47:56","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?post_type=glossary&#038;p=19569"},"modified":"2020-08-21T13:31:37","modified_gmt":"2020-08-21T04:31:37","slug":"neuro-marketing","status":"publish","type":"glossary","link":"https:\/\/uxdaystokyo.com\/articles\/glossary\/neuro-marketing\/","title":{"rendered":"\u30cb\u30e5\u30fc\u30ed\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0"},"content":{"rendered":"<p>\u4eba\u306e\u8133\u6ce2\u3084\u795e\u7d4c\u306e\u6d3b\u52d5\u30fb\u53cd\u5fdc\u3092\u8abf\u67fb\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6d3b\u7528\u3059\u308b\u624b\u6cd5\u3067\u3042\u308b\u3002<br \/>\n\u5b9a\u6027\u8abf\u67fb\u3067\u4e00\u822c\u7684\u306a\u30a2\u30f3\u30b1\u30fc\u30c8\u3084\u30b0\u30eb\u30fc\u30d7\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u306f\u4e3b\u89b3\u7684\u3067\u3042\u308a\u3001\u672c\u97f3\u306e\u56de\u7b54\u3092\u5f97\u308b\u3053\u3068\u3084\u7121\u81ea\u899a\u306a\u611f\u60c5\u3092\u6c72\u307f\u53d6\u308b\u3053\u3068\u306f\u96e3\u3057\u3044\u3002\u305d\u3053\u3067\u3001\u8133\u306e\u53cd\u5fdc\u3084\u7b4b\u8089\u306e\u52d5\u304d\u3092\u901a\u3058\u3066\u8a08\u6e2c\u3057\u305f\u5b9a\u91cf\u30c7\u30fc\u30bf\u304b\u3089\u3001\u4eba\u306e\u7121\u610f\u8b58\u304b\u3089\u751f\u3058\u308b\u884c\u52d5\u3084\u53cd\u5fdc\u3092\u4e88\u6e2c\u3059\u308b\u624b\u6cd5\u3068\u3057\u3066\u3001\u30cb\u30e5\u30fc\u30ed\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u751f\u307e\u308c\u305f\u3002<\/p>\n<h2>\u30cb\u30e5\u30fc\u30ed\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u624b\u6cd5<\/h2>\n<p>\u30cb\u30e5\u30fc\u30ed\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u69d8\u3005\u306a\u624b\u6cd5\u3067\u751f\u4f53\u306e\u53cd\u5fdc\u3092\u8a08\u6e2c\u3059\u308b\u3002<br \/>\n\u4e3b\u306a\u6e2c\u5b9a\u6cd5\u306b\u306f\u4ee5\u4e0b\u304c\u3042\u308b\u3002<\/p>\n<h3>fMRI\uff08\u78c1\u6c17\u5171\u9cf4\u6a5f\u80fd\u753b\u50cf\u6cd5\uff09<\/h3>\n<div id=\"attachment_19570\" style=\"width: 260px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-19570\" class=\"wp-image-19570 size-full\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/04\/fmri-image.jpg\" alt=\"fMRI\u306e\u30a4\u30e1\u30fc\u30b8\u753b\u50cf\" width=\"250\" height=\"208\" \/><p id=\"caption-attachment-19570\" class=\"wp-caption-text\">\u53c2\u7167\uff1a<a href=\"https:\/\/ja.wikipedia.org\/wiki\/FMRI\" target=\"_blank\" rel=\"noopener noreferrer\">fMRI \u8a08\u6e2c\u306b\u3088\u3063\u3066\u5f97\u3089\u308c\u308b\u753b\u50cf<\/a><\/p><\/div>\n<p>fMRI(functional magnetic resonance imaging)\u306f\u3001\u5f37\u3044\u78c1\u5834\u3092\u4f7f\u7528\u3057\u3066\u8133\u5168\u4f53\u306e\u8840\u6d41\u306e\u5909\u5316\u3092\u8ffd\u8de1\u3059\u308b\u624b\u6cd5\u3067\u3042\u308b\u3002\u8133\u306e\u5965\u6df1\u304f\u307e\u3067\u6e2c\u5b9a\u53ef\u80fd\u3060\u304c\u3001\u7169\u96d1\u3067\u8a08\u6e2c\u53ef\u80fd\u6642\u9593\u3082\u6570\u79d2\u9593\u3068\u77ed\u3044\u3002\u6700\u3082\u9ad8\u4fa1\u306a\u624b\u6cd5\u3067\u3001\u30e9\u30dc\u3067\u5b9f\u9a13\u3092\u884c\u3046\u5fc5\u8981\u304c\u3042\u308b\u3002\u4fa1\u683c\u8a2d\u5b9a\u3001\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u6539\u5584\u7b49\u306b\u7528\u3044\u3089\u308c\u308b\u3002<\/p>\n<h3>EEG\uff08\u8133\u6ce2\u6e2c\u5b9a\uff09<\/h3>\n<div id=\"attachment_19583\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-19583\" class=\"wp-image-19583\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/04\/eeg-image.jpg\" alt=\"EEG(\u8133\u6ce2\u8a08\u6e2c)\u306e\u30a4\u30e1\u30fc\u30b8\u5199\u771f\" width=\"600\" height=\"312\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/04\/eeg-image.jpg 780w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/04\/eeg-image-300x156.jpg 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/04\/eeg-image-768x399.jpg 768w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><p id=\"caption-attachment-19583\" class=\"wp-caption-text\">\u53c2\u7167\uff1a<a href=\"https:\/\/www.omochaya3.com\/eeg%E6%A9%9F%E5%99%A8%E5%B8%82%E5%A0%B4%E3%81%AF%E3%83%88%E3%83%83%E3%83%97%E3%82%B7%E3%83%8A%E3%83%AA%E3%82%AA%E3%80%81swot%E5%88%86%E6%9E%90%E3%80%81%E4%BA%8B%E6%A5%AD%E6%A6%82%E8%A6%81%E3%80%81\/\">EEG(\u8133\u6ce2\u8a08\u6e2c)\u306e\u30a4\u30e1\u30fc\u30b8\u5199\u771f<\/a><\/p><\/div>\n<p>EEG(Electroencephalogram)\u306f\u3001\u8133\u304b\u3089\u751f\u3058\u308b\u96fb\u6c17\u4fe1\u53f7\u3092\u8a18\u9332\u3059\u308b\u65b9\u6cd5\u3067\u3042\u308b\u3002\u6d3b\u52d5\u306e\u5909\u5316\u3092\u4e00\u77ac\u3067\u8ffd\u8de1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u304c\u3001\u767a\u751f\u5834\u6240\u3092\u6b63\u78ba\u306b\u7279\u5b9a\u3057\u305f\u308a\u3001\u8133\u76ae\u8cea\u4e0b\u306e\u6df1\u3044\u9818\u57df\u3067\u306f\u6e2c\u5b9a\u304c\u96e3\u3057\u3044\u3053\u3068\u304c\u7279\u5fb4\u3002\u5e83\u544a\u30fb\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u6539\u5584\u306a\u3069\u3067\u7528\u3044\u3089\u308c\u308b\u3002<\/p>\n<h3>\u30a2\u30a4\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\uff08\u8996\u7dda\u30fb\u77b3\u5b54\u6e2c\u5b9a\uff09<\/h3>\n<div id=\"attachment_19584\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/eye-tracking\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-19584\" class=\"wp-image-19584\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/04\/eyetracking-image.png\" alt=\"\u30a2\u30a4\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u306e\u30a4\u30e1\u30fc\u30b8\u5199\u771f\" width=\"600\" height=\"400\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/04\/eyetracking-image.png 780w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/04\/eyetracking-image-300x200.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/04\/eyetracking-image-768x512.png 768w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><p id=\"caption-attachment-19584\" class=\"wp-caption-text\">\u53c2\u7167\uff1a<a href=\"https:\/\/u-site.jp\/usability\/evaluation\/eye-tracking\/\">\u30a2\u30a4\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u306e\u30a4\u30e1\u30fc\u30b8\u5199\u771f<\/a><\/p><\/div>\n<p><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/eye-tracking\/\">\u30a2\u30a4\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0<\/a>\u306f\u8996\u7dda\u3092\u5411\u3051\u3066\u3044\u308b\u5834\u6240\u3092\u7279\u5b9a\u3057\u305f\u308a\u3001\u77b3\u5b54\u304c\u62e1\u5f35\u3055\u308c\u3066\u3044\u308b\u304b\u3092\u6e2c\u5b9a\u3059\u308b\u624b\u6cd5\u3067\u3042\u308b\u3002\u6bd4\u8f03\u7684\u5b89\u4fa1\u306b\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u3001\u7121\u610f\u8b58\u7684\u306a\u6ce8\u610f\u3084\u95a2\u5fc3\u3092\u660e\u3089\u304b\u306b\u3059\u308b\u306e\u306b\u9577\u3051\u3066\u3044\u308b\u3002\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30c7\u30b6\u30a4\u30f3\u3001\u5e83\u544a\u30fb\u30d1\u30c3\u30b1\u30fc\u30b8\u306e\u6539\u5584\u306b\u7528\u3044\u3089\u308c\u308b\u3002<\/p>\n<h3>\u751f\u4f53\u8a8d\u8a3c<\/h3>\n<p>\u76ae\u819a\u306e\u795e\u7d4c\u3084\u5fc3\u62cd\u6570\u3001\u547c\u5438\u3092\u6e2c\u5b9a\u3059\u308b\u624b\u6cd5\u3002\u30a2\u30a4\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u30fb\u8868\u60c5\u8a8d\u8b58\u306a\u3069\u4ed6\u306e\u624b\u6cd5\u3068\u7d44\u307f\u5408\u308f\u305b\u3066\u5229\u7528\u3055\u308c\u308b\u3002<\/p>\n<h3>\u8868\u60c5\u8a8d\u8b58<\/h3>\n<p>\u9854\u306e\u8868\u60c5\u3092\u8b58\u5225\u3059\u308b\u624b\u6cd5\u3002\u8868\u60c5\u3092\u89e3\u6790\u3059\u308b\u3053\u3068\u3067\u88ab\u9a13\u8005\u306e\u611f\u60c5\u3092\u63a8\u5b9a\u3059\u308b\u3002\u5e83\u544a\u52b9\u679c\u306e\u8a08\u6e2c\u3084\u6539\u5584\u306b\u5411\u3044\u3066\u3044\u308b\u3002\u4ed6\u306e\u624b\u6cd5\u306b\u6bd4\u3079\u3066\u6bd4\u8f03\u7684\u5b89\u4fa1\u306b\u5b9f\u65bd\u3067\u304d\u308b\u3002<\/p>\n<h2>\u6d3b\u7528\u4e8b\u4f8b<\/h2>\n<p>\u30cb\u30e5\u30fc\u30ed\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u5b9f\u65bd\u8cbb\u7528\u304c\u9ad8\u984d\u3067\u3042\u308b\u304c\u3001\u30cb\u30e5\u30fc\u30ed\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u65bd\u3057\u3066\u9867\u5ba2\u306e\u672c\u97f3\u3092\u63a2\u308b\u3053\u3068\u3067\u3001\u7d50\u679c\u7684\u306b\u6539\u5584\u306b\u304b\u304b\u308b\u30b3\u30b9\u30c8\u3092\u6291\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<br \/>\n\u7279\u306b\u3001\u30c7\u30b6\u30a4\u30f3\u306e\u6539\u5584\u306b\u9ad8\u984d\u306a\u30b3\u30b9\u30c8\u304c\u304b\u304b\u308b\u88fd\u54c1\u3067\u30cb\u30e5\u30fc\u30ed\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u6709\u52b9\u3067\u3042\u308b\u3002<\/p>\n<p>\u4ee5\u4e0b\u306b\u3001\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u306a\u3069\u5b9a\u4f8b\u8abf\u67fb\u3067\u5f97\u3089\u308c\u305f\u9867\u5ba2\u306e\u53cd\u5fdc\u304c\u672c\u97f3\u3067\u3042\u308b\u304b\u3092\u3001\u751f\u4f53\u53cd\u5fdc\u306e\u8a08\u6e2c\u3092\u901a\u3057\u3066\u5206\u6790\u3057\u3001\u8abf\u67fb\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u305f\u30cb\u30e5\u30fc\u30ed\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6d3b\u7528\u4e8b\u4f8b2\u3064\u3092\u7d39\u4ecb\u3059\u308b\u3002<\/p>\n<h3>\u4e8b\u4f8b\u2460\uff1a\u30d5\u30ea\u30c8\u30ec\u30fc\u306e\u30dd\u30c6\u30c8\u30c1\u30c3\u30d7\u30b9\u306e\u30d1\u30c3\u30b1\u30fc\u30b8\u30c7\u30b6\u30a4\u30f3<\/h3>\n<div id=\"attachment_19571\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-19571\" class=\"wp-image-19571\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/04\/frit-tray-package-300x174.png\" alt=\"\u30d5\u30ea\u30c8\u30ec\u30fc\u306e\u30d1\u30c3\u30b1\u30fc\u30b8\u30c7\u30b6\u30a4\u30f3\u4f8b\" width=\"600\" height=\"348\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/04\/frit-tray-package-300x174.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/04\/frit-tray-package-768x445.png 768w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/04\/frit-tray-package.png 800w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><p id=\"caption-attachment-19571\" class=\"wp-caption-text\">\u53c2\u7167\uff1a<a href=\"https:\/\/imotions.com\/blog\/neuromarketing-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">15 Powerful Examples of Neuromarketing in Action<\/a><\/p><\/div>\n<p>\u30d5\u30ea\u30c8\u30ec\u30fc(Frito-Lay)\u306f\u3001\u30d1\u30c3\u30b1\u30fc\u30b8\u30c7\u30b6\u30a4\u30f3\u691c\u8a3c\u3067\u30cb\u30e5\u30fc\u30ed\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u4f7f\u7528\u3057\u3066\u3044\u308b\u3002\u30dd\u30c6\u30c8\u30c1\u30c3\u30d7\u30b9\u306e\u65b0\u88fd\u54c1\u767a\u58f2\u524d\u306b\u3001\u30de\u30c3\u30c8\u306a\u30c7\u30b6\u30a4\u30f3\u306e\u30d1\u30c3\u30b1\u30fc\u30b8\u3068\u30dd\u30c6\u30c8\u30c1\u30c3\u30d7\u5199\u771f\u306e\u3042\u308b\u5149\u6ca2\u306e\u3042\u308b\u30d1\u30c3\u30b1\u30fc\u30b8\u3092\u898b\u305b\u3066\u8133\u306e\u53cd\u5fdc\u3092\u5206\u6790\u3057\u305f\u3002<\/p>\n<p>\u7d50\u679c\u3068\u3057\u3066\u3001\u5149\u6ca2\u306e\u3042\u308b\u30d1\u30c3\u30b1\u30fc\u30b8\u304c\u5426\u5b9a\u7684\u306a\u53cd\u5fdc\u3092\u5f15\u304d\u8d77\u3053\u3059\u3053\u3068\u3092\u767a\u898b\u3057\u305f\u3002\u8a73\u7d30\u306a\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3082\u5408\u308f\u305b\u3066\u884c\u3044\u3001\u6700\u7d42\u7684\u306b\u306f\u8272\u3001\u30bf\u30a4\u30d4\u30f3\u30b0\u306a\u3069\u3092\u5909\u66f4\u3057\u3001\u5149\u6ca2\u306e\u3042\u308b\u30d5\u30ea\u30c8\u30ec\u30fc\u306f\u7d42\u4e86\u3068\u306a\u3063\u305f\u3002<\/p>\n<h3>\u4e8b\u4f8b\u2461\uff1a\u30d2\u30e5\u30f3\u30c0\u30a4\u306e\u8eca\u306e\u5916\u89b3\u30c7\u30b6\u30a4\u30f3<\/h3>\n<div id=\"attachment_19572\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-19572\" class=\"wp-image-19572\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/04\/hyundai-car-design-300x223.png\" alt=\"\u30d2\u30e5\u30f3\u30c0\u30a4\u306e\u8eca\u306e\u5199\u771f\" width=\"600\" height=\"447\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/04\/hyundai-car-design-300x223.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/04\/hyundai-car-design-768x572.png 768w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/04\/hyundai-car-design.png 868w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><p id=\"caption-attachment-19572\" class=\"wp-caption-text\">\u53c2\u7167\uff1a<a href=\"https:\/\/prezi.com\/-gustg3pchgt\/hyundai-did-a-neuromarketing-study-that-had-15-men-and-women\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hyundai did a neuromarketing study that had 15 men and women<\/a><\/p><\/div>\n<p>\u30d2\u30e5\u30f3\u30c0\u30a4\u306f2011\u5e74\u306b\u65b0\u8eca\u8cfc\u5165\u691c\u8a0e\u800515\u4eba\u540d\u306e\u7537\u5973\u306b\u30cb\u30e5\u30fc\u30ed\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8abf\u67fb\u3092\u5b9f\u65bd\u3057\u3066\u3044\u308b\u3002\u88ab\u9a13\u8005\u3092EEG\u30de\u30b7\u30f3\u306b\u63a5\u7d9a\u3057\u306a\u304c\u3089\u3001\u8eca\u3092\u773a\u3081\u3066\u3082\u3089\u3044\u3001\u8cfc\u5165\u691c\u8a0e\u306b\u95a2\u308f\u308b\u597d\u307f\u3084\u6c7a\u5b9a\u8981\u7d20\u3092\u8abf\u67fb\u3057\u305f\u3002\u7814\u7a76\u306e\u7d50\u679c\u3001\u30a8\u30af\u30b9\u30c6\u30ea\u30a2\uff08\u5916\u89b3\uff09\u30c7\u30b6\u30a4\u30f3\u306b\u8ab2\u984c\u3092\u767a\u898b\u3057\u3001\u30c7\u30b6\u30a4\u30f3\u8abf\u6574\u3092\u884c\u3063\u305f\u3002<\/p>\n<h2>\u53c2\u8003URL<\/h2>\n<ul>\n<li><a href=\"https:\/\/hbr.org\/2019\/01\/neuromarketing-what-you-need-to-know\" target=\"_blank\" rel=\"noopener noreferrer\">Neuromarketing: What You Need to Know<\/a><\/li>\n<li><a href=\"https:\/\/imotions.com\/blog\/neuromarketing-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">15 Powerful Examples of Neuromarketing in Action<\/a><\/li>\n<li><a href=\"https:\/\/prezi.com\/-gustg3pchgt\/hyundai-did-a-neuromarketing-study-that-had-15-men-and-women\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hyundai did a neuromarketing study that had 15 men and women<\/a><\/li>\n<\/ul>\n<h2>\u95a2\u9023\u7528\u8a9e<\/h2>\n<ul>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/eye-tracking\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u8996\u7dda\u8a08\u6e2c<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u8133\u6ce2\u306e\u795e\u7d4c\u6d3b\u52d5\u53cd\u5fdc\u3092\u8abf\u67fb\u30fb\u6d3b\u7528\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5<\/p>\n","protected":false},"author":27,"featured_media":19583,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"English":"Neuro 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