{"id":20126,"date":"2020-05-08T11:00:03","date_gmt":"2020-05-08T02:00:03","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?post_type=glossary&p=20126"},"modified":"2020-06-11T11:27:36","modified_gmt":"2020-06-11T02:27:36","slug":"serial-position-effect","status":"publish","type":"glossary","link":"https:\/\/uxdaystokyo.com\/articles\/glossary\/serial-position-effect\/","title":{"rendered":"\u7cfb\u5217\u4f4d\u7f6e\u52b9\u679c"},"content":{"rendered":"

\u60c5\u5831\u306e\u6700\u521d\u3068\u6700\u5f8c\u306f\u899a\u3048\u3066\u3044\u3066\u3082\u3001\u4e2d\u9593\u306f\u5fd8\u308c\u3084\u3059\u3044\u73fe\u8c61\u3092\u7cfb\u5217\u4f4d\u7f6e\u52b9\u679c\u3068\u3044\u3046\u3002\u6700\u521d\u306e\u60c5\u5831\u3092\u899a\u3048\u3066\u3044\u3084\u3059\u3044\u521d\u982d\u52b9\u679c\u3068\u3001\u6700\u5f8c\u306e\u60c5\u5831\u3092\u899a\u3048\u3066\u3044\u3084\u3059\u3044\u65b0\u8fd1\u6027\u52b9\u679c\u304c\u95a2\u9023\u3057\u3066\u3044\u308b\u3002<\/p>\n

\u8a18\u61b6\u306e\u4ed5\u7d44\u307f\u304c\u95a2\u4fc2\u3057\u3066\u3044\u308b<\/h2>\n

\u7cfb\u5217\u4f4d\u7f6e\u52b9\u679c\u306f\u3001\u8a18\u61b6\u306e\u591a\u91cd\u30e2\u30c7\u30eb<\/a>\u3067\u793a\u3055\u308c\u3066\u3044\u308b\u300c\u77ed\u671f\u8a18\u61b6\u3068\u9577\u671f\u8a18\u61b6\u304c\u72ec\u7acb\u3057\u3066\u3044\u308b\u3053\u3068\u300d\u3068\u3001\u300c\u60c5\u5831\u306f\u77ed\u671f\u8a18\u61b6\u3067\u8a18\u61b6\u3055\u308c\u9577\u671f\u8a18\u61b6\u306b\u30ea\u30cf\u30fc\u30b5\u30eb\uff08\u8ee2\u9001\uff09\u3055\u308c\u308b\u300d\u3068\u3044\u3046\u6839\u62e0\u3092\u660e\u3089\u304b\u306b\u3057\u3066\u3044\u308b\u3002<\/p>\n

\u5358\u306b\u4e2d\u9593\u306e\u8981\u7d20\u3092\u5fd8\u308c\u3084\u3059\u3044\u3068\u3044\u3046\u3053\u3068\u3067\u306f\u306a\u304f\u3001\u521d\u3081\u304c\u899a\u3048\u3084\u3059\u3044\u521d\u982d\u52b9\u679c\u3068\u3001\u6700\u5f8c\u304c\u8a18\u61b6\u306b\u6b8b\u308a\u3084\u3059\u3044\u65b0\u8fd1\u6027\u52b9\u679c\u306e\u7d50\u679c\u3001\u4e2d\u9593\u306f\u8a18\u61b6\u306b\u6b8b\u308a\u306b\u304f\u304f\u306a\u308b\u3002<\/p>\n

\"\u8a18\u61b6\u306e\u591a\u91cd\u8caf\u8535\u30e2\u30c7\u30eb\"

\u8a18\u61b6\u306e\u591a\u91cd\u8caf\u8535\u30e2\u30c7\u30eb<\/p><\/div>\n

\u521d\u982d\u52b9\u679c (Primary Effect)<\/h3>\n

\u6700\u521d\u306b\u63d0\u793a\u3055\u308c\u308b\u60c5\u5831\u304c\u8a18\u61b6\u306b\u6b8b\u308a\u3084\u3059\u3044\u73fe\u8c61\u3002
\n\u5f8c\u304b\u3089\u63d0\u793a\u3055\u308c\u308b\u60c5\u5831\u306b\u6bd4\u3079\u3066\u899a\u3048\u308b\u6642\u9593\u304c\u9577\u304f\u3001\u899a\u3048\u308b\u305f\u3081\u306e\u7e70\u308a\u8fd4\u3057\u884c\u52d5\uff08\u30ea\u30cf\u30fc\u30b5\u30eb\uff09\u3092\u5341\u5206\u306b\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u308b\u305f\u3081\u3001\u77ed\u671f\u8a18\u61b6\u304b\u3089\u9577\u671f\u8a18\u61b6\u306b\u60c5\u5831\u304c\u8ee2\u9001\u3055\u308c\u3066\u8a18\u61b6\u304c\u5b9a\u7740\u3057\u3084\u3059\u3044\u3002<\/p>\n

\u7b2c\u4e00\u5370\u8c61\u3092\u5927\u5207\u306b\u3059\u308b\u3079\u304d\u3068\u3044\u3046\u7d4c\u9a13\u5247\u306b\u306f\u3001\u521d\u982d\u52b9\u679c\u3082\u95a2\u9023\u3057\u3066\u3044\u308b\u3002<\/p>\n

\u65b0\u8fd1\u6027\u52b9\u679c (Recency Effect)<\/h3>\n

\u6700\u5f8c\u306b\u63d0\u793a\u3055\u308c\u308b\u60c5\u5831\u304c\u8a18\u61b6\u306b\u6b8b\u308a\u3084\u3059\u3044\u73fe\u8c61\u3002\u6700\u521d\u306b\u63d0\u793a\u3055\u308c\u308b\u60c5\u5831\u306b\u6bd4\u3079\u3066\u899a\u3048\u308b\u6642\u9593\u304c\u77ed\u3044\u305f\u3081\u3001\u77ed\u671f\u8a18\u61b6\u306b\u60c5\u5831\u304c\u3042\u308b\u72b6\u614b\u3002<\/p>\n

\u30d7\u30ec\u30bc\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306a\u3069\u3067\u8907\u6570\u306e\u6848\u304c\u63d0\u793a\u3055\u308c\u305f\u5834\u5408\u3001\u6700\u5f8c\u306b\u63d0\u793a\u3055\u308c\u305f\u6848\u304c\u63a1\u7528\u3055\u308c\u3084\u3059\u3044\u3068\u3044\u3046\u306e\u306f\u3001\u300c\u8aac\u660e\u304c\u307e\u3060\u77ed\u671f\u8a18\u61b6\u306b\u6b8b\u3063\u3066\u3044\u308b\u300d\u3068\u3044\u3046\u65b0\u8fd1\u6027\u52b9\u679c\u306b\u7531\u6765\u3057\u3066\u3044\u308b\u3002<\/p>\n

\u8a18\u61b6\u306e\u4ed5\u7d44\u307f\u3068\u7cfb\u5217\u4f4d\u7f6e\u52b9\u679c\u3092\u5b9f\u8a3c\u3059\u308b\u5b9f\u9a13<\/h2>\n

\u300c\u7cfb\u5217\u4f4d\u7f6e\u52b9\u679c\u300d\u306e\u691c\u8a3c\u3092\u3001\u5fc3\u7406\u5b66\u8005\u306e\u30b0\u30e9\u30f3\u30c4\u30a1\u30fc\u6c0f\u3068\u30ab\u30cb\u30c3\u30c4\u6c0f\u304c1966\u5e74\u306b\u884c\u3063\u305f\u300c\u77ed\u671f\u8a18\u61b6\u3068\u9577\u671f\u8a18\u61b6\u306e\u6027\u8cea\u304c\u7570\u306a\u308b\u300d\u5b9f\u9a13\u3067\u7d39\u4ecb\u3059\u308b\u3002<\/p>\n

\u5b9f\u9a13\u306e\u4eee\u8aac\u306f\u300c\u899a\u3048\u305f\u5358\u8a9e\u304c\u9577\u671f\u8a18\u61b6\u306b\u5b9a\u7740\u3057\u3066\u3044\u308c\u3070\u3001\u95a2\u4fc2\u306a\u3044\u60c5\u5831\u306b\u8a18\u61b6\u306f\u5f71\u97ff\u3055\u308c\u306a\u3044\u304c\u3001\u77ed\u671f\u8a18\u61b6\u306b\u4fdd\u6301\u3057\u3066\u3044\u308b\u5834\u5408\u306f\u8a18\u61b6\u304c\u4e0a\u66f8\u304d\u3055\u308c\u308b\u300d\u3068\u3044\u3046\u3082\u306e\u3060\u3002<\/p>\n

\u5358\u8a9e\u3092\u8a18\u61b6\u3057\u305f\u5f8c\u306b\u8a18\u61b6\u3092\u59a8\u5bb3\u3059\u308b\u8ab2\u984c\u3092\u884c\u3044\u3001\u6700\u5f8c\u306b\u899a\u3048\u305f\u5358\u8a9e\u3092\u56de\u7b54\u3059\u308b\u65b9\u6cd5\u3067\u5b9f\u9a13\u3057\u305f\u3002\u59a8\u5bb3\u8ab2\u984c\u306e\u6642\u9593\u3092\u5909\u3048\u30663\u3064\u306e\u30b0\u30eb\u30fc\u30d7\u3067\u5b9f\u8a3c\u3057\u305f\u3002<\/p>\n

\"\u30b0\u30e9\u30f3\u30c4\u30a1\u30fc\u6c0f\u3068\u30ab\u30cb\u30c3\u30c4\u6c0f\u304c\u884c\u3063\u305f\u5b9f\u9a13\"

\u30b0\u30e9\u30f3\u30c4\u30a1\u30fc\u6c0f\u3068\u30ab\u30cb\u30c3\u30c4\u6c0f\u304c\u884c\u3063\u305f\u5b9f\u9a13<\/p><\/div>\n

    \n
  1. \u88ab\u9a13\u8005\u306b15\u8a9e\u306e\u5358\u8a9e\u30ea\u30b9\u30c8\u304b\u30891\u5358\u8a9e\u305a\u30641\u79d2\u8868\u793a\u3057\u30012\u79d2\u9593\u9694\u3092\u3042\u3051\u3066\u899a\u3048\u3066\u3082\u3089\u3046<\/li>\n
  2. \u8a18\u61b6\u5f8c\u3001\u30b0\u30eb\u30fc\u30d7\u3054\u3068\u306e\u59a8\u5bb3\u8ab2\u984c\u3068\u3057\u3066\u6570\u5b57\u3092\u53eb\u3093\u3067\u3082\u3089\u3046<\/li>\n
  3. \u899a\u3048\u305f\u5358\u8a9e\u3092\u56de\u7b54\u3057\u3066\u3082\u3089\u3046\uff08\u56de\u7b54\u3059\u308b\u5358\u8a9e\u306f\u3001\u63d0\u793a\u3055\u308c\u305f\u9806\u756a\u3069\u304a\u308a\u3067\u306a\u304f\u3066\u3082\u3088\u3044\uff09<\/li>\n<\/ol>\n

    \u88ab\u9a13\u8005\u30b0\u30eb\u30fc\u30d7<\/p>\n\n\n\n\n\n\n
    \u30b0\u30eb\u30fc\u30d7<\/td>\n\u6570\u5b57\u3092\u53eb\u3076\u59a8\u5bb3\u8ab2\u984c\u306e\u6642\u9593<\/td>\n<\/tr>\n
    A<\/td>\n0\u79d2\uff08\u306a\u3057\uff09<\/td>\n<\/tr>\n
    B<\/td>\n10\u79d2<\/td>\n<\/tr>\n
    C<\/td>\n30\u79d2<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

    \u7d50\u679c\u306f\u3001\u3069\u306e\u30b0\u30eb\u30fc\u30d7\u3082\u6700\u521d\u306e\u5358\u8a9e\u306f\u6b63\u89e3\u7387\u304c\u9ad8\u304f\u3001\u4e2d\u9593\u306e\u5358\u8a9e\u306f\u6b63\u89e3\u7387\u304c\u4e0b\u304c\u3063\u3066\u3044\u305f\u3002<\/p>\n

    13\u756a\u76ee\u4ee5\u964d\u306e\u5f8c\u534a\u306e\u5358\u8a9e\u306e\u6b63\u89e3\u7387\u306f\u3001\u59a8\u5bb3\u8ab2\u984c\u306e\u306a\u3044A\u30b0\u30eb\u30fc\u30d7\u306f\u4e0a\u304c\u3063\u3066\u3044\u308b\u304c\u3001\u59a8\u5bb3\u8ab2\u984c\u306e\u3042\u308bB\u30b0\u30eb\u30fc\u30d7\u3068C\u30b0\u30eb\u30fc\u30d7\u306f\u4e0a\u304c\u3063\u3066\u3044\u306a\u3044\u3002<\/p>\n

    \u59a8\u5bb3\u8ab2\u984c\u304c10\u79d2\u884c\u308f\u308c\u305fB\u30b0\u30eb\u30fc\u30d7\u306830\u79d2\u306eC\u30b0\u30eb\u30fc\u30d7\u3092\u6bd4\u3079\u308b\u3068\u3001\u59a8\u5bb3\u6642\u9593\u306e\u9577\u3044C\u30b0\u30eb\u30fc\u30d7\u304c\u6b63\u89e3\u7387\u304c\u4f4e\u304f\u3001\u5358\u8a9e\u306e\u8a18\u61b6\u304c\u5931\u308f\u308c\u305f\u3002<\/p>\n

    \"\u30b0\u30e9\u30f3\u30c4\u30a1\u30fc\u6c0f\u3068\u30ab\u30cb\u30c3\u30c4\u6c0f\u304c\u884c\u3063\u305f\u5b9f\u9a13\u306e\u7d50\u679c\"

    \u30b0\u30e9\u30f3\u30c4\u30a1\u30fc\u6c0f\u3068\u30ab\u30cb\u30c3\u30c4\u6c0f\u304c\u884c\u3063\u305f\u5b9f\u9a13\u306e\u7d50\u679c<\/p><\/div>\n

    \u5b9f\u9a13\u7d50\u679c\u306e\u7d50\u8ad6<\/h3>\n