{"id":21007,"date":"2020-06-06T00:29:36","date_gmt":"2020-06-05T15:29:36","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?post_type=glossary&#038;p=21007"},"modified":"2020-06-26T09:03:27","modified_gmt":"2020-06-26T00:03:27","slug":"ikea-effect","status":"publish","type":"glossary","link":"https:\/\/uxdaystokyo.com\/articles\/glossary\/ikea-effect\/","title":{"rendered":"IKEA\u52b9\u679c\uff08\u30a4\u30b1\u30a2\u52b9\u679c\uff09"},"content":{"rendered":"<p>\u300c\u4eba\u306f\u81ea\u3089\u5275\u4f5c\u3057\u305f\u3082\u306e\u306b\u5bfe\u3057\u3066\u601d\u3044\u3084\u611b\u7740\u3092\u6301\u3061\u3001\u904e\u5927\u8a55\u4fa1\u3092\u3059\u308b\u3053\u3068\u304c\u3042\u308b\u300d\u3068\u3044\u3046\u52b9\u679c\u3002<br \/>\n2011\u5e74\u306b<a href=\"https:\/\/www.hbs.edu\/Pages\/default.aspx\">\u30cf\u30fc\u30d0\u30fc\u30c9\u30d3\u30b8\u30cd\u30b9\u30b9\u30af\u30fc\u30eb<\/a>\u306e<ruby>Michael I.Norton<rt>\u30de\u30a4\u30b1\u30eb\u30fb\u30ce\u30fc\u30c8\u30f3<\/rt><\/ruby>\u3001<a href=\"https:\/\/www.yale.edu\/\">\u30a4\u30a7\u30fc\u30eb\u5927\u5b66<\/a>\u306e<ruby>Daniel Mochon<rt>\u30c0\u30cb\u30a8\u30eb\u30fb\u30e2\u30b7\u30e7\u30f3<\/rt><\/ruby>\u3001<a href=\"https:\/\/www.fuqua.duke.edu\/\">\u30c7\u30e5\u30fc\u30af\u5927\u5b66<\/a>\u306e<ruby>Dan Ariely<rt>\u30c0\u30f3\u30fb\u30a2\u30ea\u30a8\u30ea\u30fc<\/rt>\u306b\u3088\u3063\u3066\u767a\u8868\u3055\u308c\u305f\u3002<\/ruby><\/p>\n<div id=\"attachment_21282\" style=\"width: 650px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-21282\" class=\"size-full wp-image-21282\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/06\/ikea-effect-parson.png\" alt=\"\u30c0\u30cb\u30a8\u30eb\u30fb\u30e2\u30b7\u30e7\u30f3\u3001\u30de\u30a4\u30b1\u30eb\u30fb\u30ce\u30fc\u30c8\u30f3\u3001\u30c0\u30f3\u30fb\u30a2\u30ea\u30a8\u30ea\u30fc\" width=\"640\" height=\"250\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/06\/ikea-effect-parson.png 640w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/06\/ikea-effect-parson-300x117.png 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><p id=\"caption-attachment-21282\" class=\"wp-caption-text\">\u5de6\u304b\u3089\u30c0\u30cb\u30a8\u30eb\u30fb\u30e2\u30b7\u30e7\u30f3\uff08Daniel Mochon\uff09\u51fa\u5178\uff1a<a href=\"https:\/\/www.danielmochon.net\/\" target=\"_black\" rel=\"noopener noreferrer\">Daniel Mochon<\/a><br \/>\u30de\u30a4\u30b1\u30eb\u30fb\u30ce\u30fc\u30c8\u30f3\uff08Michael I. Norton\uff09\u51fa\u5178\uff1a<a href=\"https:\/\/www.hbs.edu\/faculty\/Pages\/profile.aspx?facId=326229\" target=\"_blank\" rel=\"noopener noreferrer\">Harvard Business School<\/a><br \/>\u30c0\u30f3\u30fb\u30a2\u30ea\u30a8\u30ea\u30fc\uff08Dan Ariely\uff09\u51fa\u5178\uff1a<a href=\"https:\/\/www.flickr.com\/photos\/40287103@N07\/5102532431\" target=\"_blank\" rel=\"noopener noreferrer\">Dan Ariely &#8211; PopTech 2010 &#8211; Camden, Maine<\/a><\/p><\/div>\n<h2>IKEA\u52b9\u679c\u306e\u8981\u56e0<\/h2>\n<p>\u300c\u81ea\u5206\u3067\u7d44\u307f\u7acb\u3066\u305f\u88fd\u54c1\u300d\u306f\u3001\u81ea\u5206\u304c\u6709\u80fd\u3067\u3042\u308b\u3068\u3044\u3046\u3053\u3068\u3092\u793a\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u3002<br \/>\nIKEA\u52b9\u679c\u306f\u3001\u7d44\u307f\u7acb\u3066\u305f\u52aa\u529b\u3092\u5b9f\u969b\u306e\u5546\u54c1\u306e\u8a55\u4fa1\u306b\u53cd\u6620\u3055\u305b\u3066\u3057\u307e\u3046\u8a8d\u77e5\u30d0\u30a4\u30a2\u30b9\uff08\u504f\u898b\uff09\u3067\u3042\u308b\u3002<\/p>\n<h2>IKEA\u52b9\u679c\u3068\u540d\u304c\u3064\u304f\u524d\u306b\u5b58\u5728\u3057\u305f\u4f8b<\/h2>\n<p>\u300cIKEA\u52b9\u679c\u300d\u3068\u3044\u3046\u540d\u524d\u304c\u4ed8\u304f\u524d\u306b\u3082\u3001\u6df7\u305c\u308b\u3060\u3051\u3067\u304d\u308b\u30b1\u30fc\u30ad\u30df\u30c3\u30af\u30b9\u306b\u3001\u300c\u5375\u3092\u5165\u308c\u308b\u300d\u3068\u3044\u3046\u3072\u3068\u624b\u9593\u3092\u52a0\u3048\u308b\u3053\u3068\u3067\u3001\u58f2\u4e0a\u304c\u4e0a\u304c\u3063\u305f\u3068\u3044\u3046\u4e8b\u4f8b\u304c\u3042\u308b\u3002\u81ea\u3089\u624b\u3092\u52a0\u3048\u305f\u7269\u306e\u4fa1\u5024\u304c\u9ad8\u304f\u611f\u3058\u308b\u50be\u5411\u304c\u3042\u308b\u4e8b\u306f\u65e2\u306b\u77e5\u3089\u308c\u3066\u3044\u305f\u3002<\/p>\n<h2>\u5bb6\u5177\u306e\u7d44\u307f\u7acb\u3066\u306b\u3088\u308b\u4fa1\u5024\u89b3\u306e\u5b9f\u9a13<\/h2>\n<p>\u88ab\u9a13\u8005\u3092\u300c\u3059\u3067\u306b\u7d44\u307f\u7acb\u3066\u3066\u3042\u3063\u305f\u5bb6\u5177\u306e\u70b9\u691c\u3060\u3051\u3092\u3059\u308b\u30b0\u30eb\u30fc\u30d7\u300d\u3068\u3001\u300c\u81ea\u5206\u3067\u5bb6\u5177\u3092\u7d44\u307f\u7acb\u3066\u308b\u30b0\u30eb\u30fc\u30d7\u300d\u306b\u5206\u3051\u3001\u5bb6\u5177\u306e\u7d44\u307f\u7acb\u3066\u306b\u3088\u308b\u4fa1\u5024\u89b3\u306e\u5b9f\u9a13\u3092\u884c\u3063\u305f\u3002<br \/>\n\u305d\u308c\u305e\u308c\u306e\u30b0\u30eb\u30fc\u30d7\u3067\u5bb6\u5177\u306b\u4fa1\u683c\u3092\u8a2d\u5b9a\u3057\u3066\u3082\u3089\u3046\u3068\u3001\u5bb6\u5177\u3092\u81ea\u5206\u3067\u7d44\u307f\u7acb\u3066\u305f\u30b0\u30eb\u30fc\u30d7\u306f\u70b9\u691c\u3060\u3051\u3057\u305f\u30b0\u30eb\u30fc\u30d7\u3088\u308a\u3082\u3001\u4fa1\u683c\u309263%\u9ad8\u304f\u8a2d\u5b9a\u3059\u308b\u3068\u3044\u3046\u7d50\u679c\u304c\u51fa\u305f\u3002<\/p>\n<div id=\"attachment_21009\" style=\"width: 650px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-21009\" class=\"size-full wp-image-21009\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/06\/ikea-effect-image.png\" alt=\"\u5bb6\u5177\u306e\u7d44\u307f\u7acb\u3066\u306b\u3088\u308b\u4fa1\u5024\u89b3\u306e\u5b9f\u9a13\u7d50\u679c\" width=\"640\" height=\"640\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/06\/ikea-effect-image.png 640w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/06\/ikea-effect-image-300x300.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/06\/ikea-effect-image-150x150.png 150w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><p id=\"caption-attachment-21009\" class=\"wp-caption-text\">\u5bb6\u5177\u306e\u7d44\u307f\u7acb\u3066\u306b\u3088\u308b\u4fa1\u5024\u89b3\u306e\u5b9f\u9a13\u7d50\u679c<\/p><\/div>\n<p>\u5bb6\u5177\u3092\u6700\u521d\u304b\u3089\u6700\u5f8c\u307e\u3067\u7d44\u307f\u7acb\u3066\u308b\u3088\u3046\u306b\u6307\u793a\u3055\u308c\u305f\u88ab\u9a13\u8005\u3068\u3001\u90e8\u5206\u7684\u306b\u7d44\u307f\u7acb\u3066\u308b\u3088\u3046\u306b\u6307\u793a\u3055\u308c\u305f\u88ab\u9a13\u8005\u3067\u306f\u3001\u524d\u8005\u306e\u6700\u521d\u304b\u3089\u6700\u5f8c\u307e\u3067\u7d44\u307f\u7acb\u3066\u308b\u88ab\u9a13\u8005\u306e\u65b9\u304c\u3088\u308a\u591a\u304f\u4fa1\u683c\u3092\u652f\u6255\u3046\u610f\u601d\u304c\u3042\u3063\u305f\u3002<\/p>\n<h2>\u57cb\u6ca1\u8cbb\u7528\u3068\u306e\u95a2\u4fc2\u6027<\/h2>\n<p>\u4e8b\u696d\u3084\u30b5\u30fc\u30d3\u30b9\u3001\u6295\u8cc7\u306b\u306f\u3001\u8cc7\u91d1\u30fb\u52b4\u529b\u30fb\u6642\u9593\u306a\u3069\u306e\u30b3\u30b9\u30c8\u304c\u767a\u751f\u3057\u3066\u304a\u308a\u3001\u305d\u308c\u3089\u306f\u56de\u53ce\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u306a\u3044\u3002\u3053\u308c\u3092<a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/sunk_cost\/\">\u57cb\u6ca1\u8cbb\u7528<\/a>\u3068\u3044\u3046\u3002<br \/>\n\u300cIKEA\u52b9\u679c\u300d\u306b\u3088\u3063\u3066\u300c\u57cb\u6ca1\u8cbb\u7528\u300d\u304c\u5927\u304d\u3044\u6210\u679c\u7269\u306e\u30b3\u30b9\u30c8\u3092\u904e\u5927\u8a55\u4fa1\u3059\u308b\u5371\u967a\u6027\u304c\u3042\u308b\u3002\u300c\u6c17\u306b\u5165\u3063\u305f\u30a2\u30a4\u30c7\u30a3\u30a2\u3092\u6642\u9593\u3092\u304b\u3051\u3066\u51fa\u3057\u305f\u300d\u300c\u624b\u4f5c\u308a\u306a\u306e\u3067\u4fa1\u5024\u304c\u3042\u308b\u5bb6\u300d\u306e\u69d8\u306b\u3001\u30b3\u30b9\u30c8\u3092\u904e\u5927\u8a55\u4fa1\u3057\u3066\u3057\u307e\u3044\u3001\u975e\u5408\u7406\u7684\u306a\u5224\u65ad\u306b\u9665\u308b\u7fd2\u6027\u304c\u3042\u308b\u3053\u3068\u3092\u6ce8\u610f\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002<\/p>\n<h2>Spotify\u3067\u306eIKEA\u52b9\u679c\u306e\u6d3b\u7528<\/h2>\n<p>\u7269\u7406\u7684\u306a\u3082\u306e\u3060\u3051\u3067\u306f\u306a\u304f\u3001UI\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u304a\u3044\u3066\u3082IKEA\u52b9\u679c\u306f\u751f\u3058\u308b\u3002<br \/>\nSpotify\u3067\u306f\u597d\u304d\u306a\u697d\u66f2\u3067\u30d7\u30ec\u30a4\u30ea\u30b9\u30c8\u3092\u4f5c\u6210\u3067\u304d\u308b\u305f\u3081\u3001\u4e88\u3081\u7528\u610f\u3055\u308c\u3066\u3044\u308b\u30d7\u30ec\u30a4\u30ea\u30b9\u30c8\u3088\u308a\u3082\u611b\u7740\u3092\u6301\u3063\u3066\u5229\u7528\u3067\u304d\u308b\u3068\u3044\u3048\u308b\u3002<br \/>\n\u5b8c\u5168\u306b\u30d7\u30ec\u30a4\u30ea\u30b9\u30c8\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3059\u308b\u305f\u3081\u306b\u306f\u6709\u6599\u7248\u306b\u30a2\u30c3\u30d7\u30b0\u30ec\u30fc\u30c9\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u305f\u3081\u3001\u4e00\u5ea6\u4f5c\u6210\u3057\u30d7\u30ec\u30a4\u30ea\u30b9\u30c8\u3084Spotify\u306b\u611b\u7740\u3092\u6301\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u3092\u4e0a\u624b\u304f\u6709\u6599\u7248\u3078\u8a98\u5c0e\u3057\u3066\u3044\u308b\u3002<\/p>\n<div id=\"attachment_21010\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-21010\" class=\"wp-image-21010 size-large\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/06\/spotify-1024x582.png\" alt=\"Spotify\u306e\u65b0\u898f\u30d7\u30ec\u30a4\u30ea\u30b9\u30c8\u4f5c\u6210\u753b\u9762\" width=\"700\" height=\"398\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/06\/spotify-1024x582.png 1024w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/06\/spotify-300x170.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/06\/spotify-768x436.png 768w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/06\/spotify-1536x873.png 1536w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/06\/spotify.png 1816w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><p id=\"caption-attachment-21010\" class=\"wp-caption-text\">Spotify\u306e\u65b0\u898f\u30d7\u30ec\u30a4\u30ea\u30b9\u30c8\u4f5c\u6210\u753b\u9762<\/p><\/div>\n<h2>\u95a2\u9023\u7528\u8a9e<\/h2>\n<ul>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/sunk_cost\/\">\u57cb\u6ca1\u8cbb\u7528<\/a><\/li>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/endowment-effect\/\">\u4fdd\u6709\u52b9\u679c<\/a><\/li>\n<li>\u30c0\u30cb\u30f3\u30b0\u30af\u30eb\u30fc\u30ac\u30fc\u52b9\u679c<\/li>\n<li>\u81ea\u5df1\u9ad8\u63da<\/li>\n<li>\u512a\u8d8a\u306e\u932f\u899a<\/li>\n<\/ul>\n<h2>\u53c2\u8003\u8a18\u4e8b<\/h2>\n<ul>\n<li><a href=\"https:\/\/en.wikipedia.org\/wiki\/IKEA_effect\">IKEA effect &#8211; Wikipedia<\/a><\/li>\n<li><a href=\"https:\/\/uxdesign.cc\/design-principle-ikea-effect-2d908b2de81\">Design principle: IKEA effect<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u81ea\u5206\u304c\u4f5c\u3063\u305f\u3082\u306e\u306b\u5bfe\u3057\u3066\u611b\u7740\u304c\u308f\u304d\u3001\u4fa1\u683c\u4ee5\u4e0a\u306e\u4fa1\u5024\u304c\u3042\u308b\u3068\u601d\u3044\u8fbc\u3080\u50be\u5411<\/p>\n","protected":false},"author":22,"featured_media":21009,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"English":"IKEA 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