{"id":21322,"date":"2020-06-22T13:06:24","date_gmt":"2020-06-22T04:06:24","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?post_type=glossary&#038;p=21322"},"modified":"2020-06-22T13:06:24","modified_gmt":"2020-06-22T04:06:24","slug":"psychographic","status":"publish","type":"glossary","link":"https:\/\/uxdaystokyo.com\/articles\/glossary\/psychographic\/","title":{"rendered":"\u30b5\u30a4\u30b3\u30b0\u30e9\u30d5\u30a3\u30c3\u30af"},"content":{"rendered":"<p>\u9867\u5ba2\u3092\u4fa1\u5024\u89b3\u3084\u8da3\u5473\u3068\u3044\u3063\u305f\u5fc3\u7406\u7684\u306a\u80cc\u666f\u3092\u3082\u3068\u306b\u5206\u985e\u3059\u308b\u5c5e\u6027\u3067\u3001\u5fc3\u7406\u3092\u610f\u5473\u3059\u308b\u82f1\u5358\u8a9e\uff08psychology\uff09\u306b\u7531\u6765\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7acb\u6848\u3059\u308b\u969b\u306b\u5229\u7528\u3055\u308c\u308bSTP\u5206\u6790\u3067\u306f\u3001\u59cb\u3081\u306b\u9867\u5ba2\u3092\u540c\u7a2e\u306e\u30cb\u30fc\u30ba\u3092\u6301\u3063\u3066\u3044\u308b\u30b0\u30eb\u30fc\u30d7\u306b\u5206\u985e\u3059\u308b\u300c\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u300d\u3092\u884c\u3046\u3002<\/p>\n<p>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3067\u9867\u5ba2\u3092\u5206\u985e\u3059\u308b\u4ee3\u8868\u7684\u306a\u65b9\u6cd5\u306f4\u3064\u3042\u308a\u3001\u30b5\u30a4\u30b3\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u306f\u305d\u306e\u3046\u3061\u306e\u4e00\u3064\u3067\u3001\u300c<strong>\u5fc3\u7406\u7684\u8981\u56e0<\/strong>\u300d\u3092\u5143\u306b\u5206\u985e\u3059\u308b\u3002<\/p>\n<ol>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/geographic\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30b8\u30aa\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\uff1a\u5730\u7406\u5909\u6570<\/a><\/li>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/demographic\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\uff1a\u4eba\u53e3\u52d5\u614b\u5909\u6570<\/a><\/li>\n<li><strong>\u30b5\u30a4\u30b3\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\uff1a\u5fc3\u7406\u7684\u5909\u6570<\/strong><\/li>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/behavioral\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30d3\u30d8\u30a4\u30d3\u30a2\u30eb\uff1a \u884c\u52d5\u5909\u6570<\/a><\/li>\n<\/ol>\n<h3>\u5916\u98df\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u306e\u30b5\u30a4\u30b3\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u4f8b<\/h3>\n<p>\u300c\u5916\u98df\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u300d\u306b\u5bfe\u3057\u3066\u30b5\u30a4\u30b3\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u3067\u5fc3\u7406\u7684\u8981\u56e0\u3092\u3082\u3068\u306b\u5206\u985e\u3059\u308b\u3068\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u9867\u5ba2\u30b0\u30eb\u30fc\u30d7\u306b\u7d30\u5206\u5316\u304c\u3067\u304d\u308b\u3002<\/p>\n<ul>\n<li>\u5b89\u304f\u3066\u91cf\u304c\u591a\u3044\u3082\u306e\u3092\u98df\u3079\u305f\u3044<\/li>\n<li>\u304a\u6d12\u843d\u306a\u96f0\u56f2\u6c17\u3067\u98df\u3079\u305f\u3044<\/li>\n<li>\u6642\u9593\u304c\u306a\u3044\u306e\u3067\u3001\u65e9\u304f\u98df\u3079\u305f\u3044<\/li>\n<li>\u9a12\u304c\u3057\u3044\u306e\u306f\u82e6\u624b\u306a\u306e\u3067\u3001\u9759\u304b\u306b\u98df\u3079\u305f\u3044<\/li>\n<\/ul>\n<h2>\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u3088\u308a\u52b9\u679c\u7684\u306b\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u3067\u304d\u308b<\/h2>\n<p>\u30b5\u30fc\u30d3\u30b9\u3092\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3059\u308b\u5834\u5408\u3001\u9867\u5ba2\u306e\u6027\u5225\u3084\u5e74\u9f62\u3001\u5e74\u53ce\u3068\u3044\u3063\u305f\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30c7\u30fc\u30bf\u3092\u5229\u7528\u3057\u3066\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u9078\u5b9a\u3057\u3001\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308b\u3053\u3068\u304c\u591a\u3044\u3002<br \/>\n\u3057\u304b\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u81ea\u5206\u306e\u8da3\u5473\u3084\u4fa1\u5024\u89b3\u306b\u5408\u308f\u306a\u3044\u5e83\u544a\u306b\u5bfe\u3057\u3066\u8208\u5473\u3092\u6301\u305f\u306a\u3044\u305f\u3081\u3001\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30c7\u30fc\u30bf\u304c\u540c\u3058\u3067\u3082\u3001\u3059\u3079\u3066\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5bfe\u3057\u3066\u52b9\u679c\u7684\u306a\u5e83\u544a\u306b\u306a\u308b\u3068\u306f\u9650\u3089\u306a\u3044\u3002<\/p>\n<p>\u540c\u305830\u6b73\u3001\u5e74\u53ce400\u4e07\u5186\u3067\u8da3\u5473\u3084\u4fa1\u5024\u89b3\u306e\u9055\u3046\u5973\u60272\u4eba\u306b\u5bfe\u3057\u3066\u9ad8\u7d1a\u30d5\u30ec\u30f3\u30c1\u306e\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308b\u4f8b\u3092\u8003\u3048\u3066\u307f\u3088\u3046\u3002<\/p>\n<div id=\"attachment_21323\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-21323\" class=\"size-large wp-image-21323\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/06\/psychographic-1024x916.png\" alt=\"\u30b5\u30a4\u30b3\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u4f8b\" width=\"700\" height=\"626\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/06\/psychographic-1024x916.png 1024w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/06\/psychographic-300x268.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/06\/psychographic-768x687.png 768w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/06\/psychographic.png 1274w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><p id=\"caption-attachment-21323\" class=\"wp-caption-text\">\u30b5\u30a4\u30b3\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u4f8b<\/p><\/div>\n<p>\u9ad8\u7d1a\u5fd7\u5411\u306e\u5973\u6027\u306f\u3001\u8da3\u5473\u304c\u98df\u3079\u6b69\u304d\u3068\u3044\u3046\u3053\u3068\u304b\u3089\u3001\u98df\u306b\u5bfe\u3057\u3066\u304a\u91d1\u3092\u304b\u3051\u308b\u3053\u3068\u306b\u62b5\u6297\u304c\u5c11\u306a\u3044\u3068\u8003\u3048\u3089\u308c\u308b\u3002\u4e00\u65b9\u3001\u7bc0\u7d04\u5fd7\u5411\u306e\u5973\u6027\u306f\u3001\u8da3\u5473\u304c\u6599\u7406\u3068\u3044\u3046\u3053\u3068\u304b\u3089\u3001\u3042\u307e\u308a\u5916\u98df\u5fd7\u5411\u3067\u306f\u306a\u3044\u3068\u63a8\u6e2c\u3055\u308c\u308b\u3002\u3088\u3063\u3066\u3001\u9ad8\u7d1a\u5fd7\u5411\u306e\u5973\u6027\u306e\u65b9\u304c\u9ad8\u7d1a\u30d5\u30ec\u30f3\u30c1\u306e\u5e83\u544a\u52b9\u679c\u304c\u51fa\u3084\u3059\u3044\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u3002<\/p>\n<h2>\u30b5\u30a4\u30b3\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u69cb\u6210\u3059\u308b\u8981\u7d20<\/h2>\n<p>\u30b5\u30a4\u30b3\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u306b\u306f\u3001\u4fa1\u5024\u89b3\u3084\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3001\u30d1\u30fc\u30bd\u30ca\u30ea\u30c6\u30a3\u306a\u3069\u306e\u8981\u7d20\u304c\u3042\u308b\u3002<\/p>\n<h3>\u4fa1\u5024\u89b3<\/h3>\n<p>\u30e6\u30fc\u30b6\u30fc\u306f\u81ea\u5206\u306e\u4fa1\u5024\u89b3\u3084\u5fd7\u5411\u306b\u3042\u3063\u305f\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u9078\u3076\u50be\u5411\u306b\u3042\u308b\u3002\u4f8b\u3048\u3070\u3001\u300c\u98df\u3079\u308b\u3082\u306e\u306f\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u304c\u3044\u3044\u300d\u3068\u3044\u3046\u4fa1\u5024\u89b3\u3092\u6301\u3064\u30e6\u30fc\u30b6\u30fc\u306f\u3001\u5916\u98df\u3059\u308b\u969b\u306b\u30d5\u30a1\u30b9\u30c8\u30d5\u30fc\u30c9\u3067\u3082\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u7d20\u6750\u5229\u7528\u3092\u30a2\u30d4\u30fc\u30eb\u3057\u305f\u5e97\u3084\u5546\u54c1\u3092\u9078\u3076\u3068\u63a8\u6e2c\u3055\u308c\u308b\u3002<br \/>\n\u30e6\u30fc\u30b6\u30fc\u306e\u4fa1\u5024\u89b3\u3092\u8abf\u67fb\u3059\u308b\u65b9\u6cd5\u306b\u3001\u4fa1\u5024\u69cb\u9020\u3092\u6398\u308a\u4e0b\u3052\u3066\u3044\u304f\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u624b\u6cd5\u3067\u3042\u308b\u30e9\u30c0\u30ea\u30f3\u30b0\u6cd5\u304c\u3042\u308a\u3001\u7121\u610f\u8b58\u306b\u5224\u65ad\u3057\u3066\u3044\u308b\u4fa1\u5024\u89b3\u3092\u660e\u3089\u304b\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<h3>\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb<\/h3>\n<p>\u30e6\u30fc\u30b6\u30fc\u306f\u81ea\u5206\u306e\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u306b\u3042\u3063\u305f\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u9078\u3076\u50be\u5411\u306b\u3042\u308b\u3002\u300c\u30a4\u30f3\u30c9\u30a2\u5fd7\u5411\u3067\u65e5\u9803\u5bb6\u306b\u3044\u308b\u6642\u9593\u304c\u591a\u3044\u30e6\u30fc\u30b6\u30fc\u304c\u3001\u30a2\u30a6\u30c8\u30c9\u30a2\u7528\u54c1\u3092\u7a4d\u6975\u7684\u306b\u8cfc\u5165\u3059\u308b\u300d\u3068\u306f\u8003\u3048\u306b\u304f\u3044\u3002<\/p>\n<p>\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u306e\u4f8b\u3068\u3057\u3066\u3001\u4ee5\u4e0b\u304c\u3042\u3052\u3089\u308c\u308b\u3002<\/p>\n<ul>\n<li>\u6587\u5316\u5fd7\u5411<\/li>\n<li>\u30b9\u30dd\u30fc\u30c4\u5fd7\u5411<\/li>\n<li>\u30a4\u30f3\u30c9\u30a2\u30fb\u30a2\u30a6\u30c8\u30c9\u30a2\u5fd7\u5411<\/li>\n<\/ul>\n<p>\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3092\u5206\u6790\u3059\u308b\u65b9\u6cd5\u3068\u3057\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u30923\u3064\u306e\u5074\u9762\uff08Activites \u6d3b\u52d5\u3001Interests \u95a2\u5fc3\u3001Opinions \u610f\u898b\uff09\u3067\u3068\u3089\u3048\u308bAIO\u30a2\u30d7\u30ed\u30fc\u30c1\u3084\u3001\u30e6\u30fc\u30b6\u30fc\u3092\u4fa1\u5024\u89b3(Values)\u3068\u793e\u4f1a\u306b\u5bfe\u3059\u308b\u614b\u5ea6(Lifestyles)\u306b\u5f93\u3063\u3066\u5206\u985e\u3059\u308bVALS\u3068\u3044\u3063\u305f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u304c\u3042\u308b\u3002<\/p>\n<div id=\"attachment_21324\" style=\"width: 685px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-21324\" class=\"wp-image-21324 size-full\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/06\/aio.png\" alt=\"AIO\" width=\"675\" height=\"436\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/06\/aio.png 675w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/06\/aio-300x194.png 300w\" sizes=\"auto, (max-width: 675px) 100vw, 675px\" \/><p id=\"caption-attachment-21324\" class=\"wp-caption-text\"><a href=\"https:\/\/insight.rakuten.co.jp\/knowledge\/column\/vol23.html\" target=\"_blank\" rel=\"noopener noreferrer\">\u5f15\u7528\u5143: \u4e09\u6728\u5eb7\u592b\u306b\u3088\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ea\u30b5\u30fc\u30c1\u6982\u8ad6 \u7b2c23\u56de \u6d88\u8cbb\u8005\u884c\u52d5\u7406\u8ad6\u3092MR\u306e\u4f01\u753b\u30fb\u5206\u6790\u306b\u751f\u304b\u3059\uff088\uff09\uff5c\u697d\u5929\u30a4\u30f3\u30b5\u30a4\u30c8<\/a><\/p><\/div>\n<div id=\"attachment_21325\" style=\"width: 685px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-21325\" class=\"wp-image-21325 size-full\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/06\/vals.png\" alt=\"VALS\" width=\"675\" height=\"495\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/06\/vals.png 675w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/06\/vals-300x220.png 300w\" sizes=\"auto, (max-width: 675px) 100vw, 675px\" \/><p id=\"caption-attachment-21325\" class=\"wp-caption-text\"><a href=\"https:\/\/insight.rakuten.co.jp\/knowledge\/column\/vol23.html\" target=\"_blank\" rel=\"noopener noreferrer\">\u5f15\u7528\u5143: \u4e09\u6728\u5eb7\u592b\u306b\u3088\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ea\u30b5\u30fc\u30c1\u6982\u8ad6 \u7b2c23\u56de \u6d88\u8cbb\u8005\u884c\u52d5\u7406\u8ad6\u3092MR\u306e\u4f01\u753b\u30fb\u5206\u6790\u306b\u751f\u304b\u3059\uff088\uff09\uff5c\u697d\u5929\u30a4\u30f3\u30b5\u30a4\u30c8<\/a><\/p><\/div>\n<h3>\u30d1\u30fc\u30bd\u30ca\u30ea\u30c6\u30a3<\/h3>\n<p>\u30e6\u30fc\u30b6\u30fc\u306f\u81ea\u5206\u306e\u6027\u683c\u3084\u6c17\u8cea\u3068\u3044\u3063\u305f\u30d1\u30fc\u30bd\u30ca\u30ea\u30c6\u30a3\u306b\u5408\u81f4\u3057\u305f\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u9078\u629e\u3059\u308b\u50be\u5411\u306b\u3042\u308b\u3002\u4f8b\u3048\u3070\u3001\u300c\u795e\u7d4c\u8cea\u306a\u30e6\u30fc\u30b6\u30fc\u306f\u4ed6\u4eba\u3068\u7269\u3092\u30b7\u30a7\u30a2\u3059\u308b\u306e\u306b\u62b5\u6297\u3092\u793a\u3059\u300d\u3068\u3044\u3046\u3088\u3046\u306a\u4e88\u6e2c\u304c\u3067\u304d\u308b\u3002\u30d1\u30fc\u30bd\u30ca\u30ea\u30c6\u30a3\u306e\u4f8b\u3068\u3057\u3066\u3001\u4ee5\u4e0b\u304c\u3042\u3052\u3089\u308c\u308b\u3002<\/p>\n<ul>\n<li>\u795e\u7d4c\u8cea<\/li>\n<li>\u793e\u4ea4\u7684<\/li>\n<li>\u6a29\u5a01\u4e3b\u7fa9\u7684<\/li>\n<li>\u91ce\u5fc3\u7684<\/li>\n<\/ul>\n<p>\u795e\u7d4c\u8cea\u306a\u30e6\u30fc\u30b6\u30fc\u306b\u306f\u3001\u4fdd\u8a3c\u306e\u624b\u539a\u3055\u3084\u5b9f\u7e3e\u306a\u3069\u5b89\u5fc3\u611f\u3092\u4e0e\u3048\u308b\u60c5\u5831\u3092\u898b\u305b\u3001\u91ce\u5fc3\u7684\u306a\u30e6\u30fc\u30b6\u30fc\u306b\u306f\u3001\u4f1a\u54e1\u30e9\u30f3\u30af\u30a2\u30c3\u30d7\u306b\u3088\u308b\u7279\u5178\u3084\u79f0\u53f7\u3092\u898b\u305b\u308b\u3068\u3044\u3063\u305f\u3001\u30d1\u30fc\u30bd\u30ca\u30ea\u30c6\u30a3\u306b\u3042\u3063\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u884c\u3046\u3068\u3001\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u306a\u308b\u3002<\/p>\n<h2>\u30b5\u30a4\u30b3\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30c7\u30fc\u30bf\u3092\u53d6\u5f97\u3059\u308b\u65b9\u6cd5<\/h2>\n<p>\u30b5\u30a4\u30b3\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30c7\u30fc\u30bf\u3092\u53d6\u5f97\u3059\u308b\u65b9\u6cd5\u306b\u306f<a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/userinterview\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc<\/a>\u3084GoogleAnalytics\u306a\u3069\u306e\u30b5\u30a4\u30c8\u884c\u52d5\u30c7\u30fc\u30bf\u306b\u3088\u308b\u5206\u6790\u304c\u3042\u308b\u3002<\/p>\n<h3>\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u306b\u3088\u308b\u53d6\u5f97\u65b9\u6cd5<\/h3>\n<p>\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3066\u3001\u8208\u5473\u306e\u5bfe\u8c61\u3084\u8da3\u5473\u3001\u5fd7\u5411\u3001\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u306a\u3069\u3092\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3084\u30a2\u30f3\u30b1\u30fc\u30c8\u5f62\u5f0f\u3067\u805e\u3044\u3066\u8abf\u67fb\u3059\u308b\u3002<\/p>\n<h3>\u30b5\u30a4\u30c8\u884c\u52d5\u30c7\u30fc\u30bf\u5206\u6790\u306b\u3088\u308b\u53d6\u5f97\u65b9\u6cd5<\/h3>\n<p><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/click_through_rate\/\" target=\"_blank\" rel=\"noopener noreferrer\">CTR<\/a>\u3084\u958b\u5c01\u7387\u306e\u9ad8\u3044\u30e1\u30fc\u30eb\u306a\u3069\u304b\u3089\u8208\u5473\u306e\u3042\u308b\u5206\u91ce\u3092\u63a8\u5b9a\u3059\u308b\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u30d5\u30a3\u30c3\u30c8\u30cd\u30b9\u306b\u95a2\u3059\u308b\u30d0\u30ca\u30fc\u306eCTR\u304c\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u306f\u3001\u300c\u4f53\u578b\u306b\u6c17\u3092\u914d\u3063\u3066\u3044\u308b\u300d\u300c\u30b9\u30dd\u30fc\u30c4\u304c\u597d\u304d\u300d\u3068\u3044\u3046\u5fd7\u5411\u304c\u4e88\u6e2c\u3067\u304d\u308b\u3002\u305f\u3060\u3057\u3001\u3042\u304f\u307e\u3067\u4e88\u6e2c\u306b\u3088\u308b\u30b5\u30a4\u30b3\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u305f\u3081\u3001\u5b9a\u6027\u8abf\u67fb\u3068\u5408\u308f\u305b\u3066\u691c\u8a3c\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3042\u308b\u3002<\/p>\n<h2>\u30da\u30eb\u30bd\u30ca\u4f5c\u6210\u306b\u3082\u5229\u7528\u3067\u304d\u308b<\/h2>\n<p>\u30da\u30eb\u30bd\u30ca\u4f5c\u6210\u3067\u306f\u3001\u5e74\u9f62\u3001\u6027\u5225\u306e\u307b\u304b\u8da3\u5473\u3084\u6027\u683c\u3068\u3044\u3063\u305f\u30b5\u30a4\u30b3\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30c7\u30fc\u30bf\u3092\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u306b\u7d44\u307f\u8fbc\u3080\u3068\u3001\u4eba\u7269\u50cf\u304c\u5177\u4f53\u7684\u306b\u306a\u308b\u3002<\/p>\n<p>\u300c24\u6b73\u3001\u5973\u6027\u3001\u4fdd\u80b2\u58eb\u300d\u3068\u3044\u3046\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30c7\u30fc\u30bf\u3060\u3051\u3067\u306f\u3001\u30da\u30eb\u30bd\u30ca\u306e\u6027\u683c\u3084\u4eba\u3068\u306a\u308a\u304c\u30a4\u30e1\u30fc\u30b8\u3057\u3065\u3089\u3044\u3002\u300c\u5927\u4eba\u6570\u304c\u82e6\u624b\u306a\u6027\u683c\u300d\u3084\u300c\u6e29\u6cc9\u65c5\u884c\u304c\u8da3\u5473\u300d\u300c\u8a00\u3044\u305d\u3046\u306a\u8a00\u8449\u300d\u3068\u3044\u3063\u305f\u30b5\u30a4\u30b3\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30c7\u30fc\u30bf\u304c\u3042\u308b\u3068\u3001\u4eba\u7269\u50cf\u304c\u3088\u308a\u660e\u78ba\u306b\u306a\u308a\u3001\u30da\u30eb\u30bd\u30ca\u304c\u3068\u308b\u884c\u52d5\u306e\u52d5\u6a5f\u3084\u601d\u8003\u306b\u3064\u3044\u3066\u3001\u30c1\u30fc\u30e0\u30e1\u30f3\u30d0\u30fc\u306e\u8a8d\u8b58\u304c\u30ba\u30ec\u306b\u304f\u304f\u306a\u308b\u3002<\/p>\n<div id=\"attachment_21326\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-21326\" class=\"wp-image-21326 size-large\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/06\/persona-sample-1-1024x549.png\" alt=\"\u30da\u30eb\u30bd\u30ca\u306e\u30b5\u30f3\u30d7\u30eb\" width=\"700\" height=\"375\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/06\/persona-sample-1-1024x549.png 1024w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/06\/persona-sample-1-300x161.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/06\/persona-sample-1-768x412.png 768w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/06\/persona-sample-1.png 1440w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><p id=\"caption-attachment-21326\" class=\"wp-caption-text\">\u30da\u30eb\u30bd\u30ca\u306e\u30b5\u30f3\u30d7\u30eb<\/p><\/div>\n<h2>\u89e3\u91c8\u304c\u30d6\u30ec\u306a\u3044\u3088\u3046\u306b\u6ce8\u610f<\/h2>\n<p>\u30b5\u30a4\u30b3\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30c7\u30fc\u30bf\u306f\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30c7\u30fc\u30bf\u306e\u3088\u3046\u306a\u660e\u78ba\u306a\u6570\u5024\u304c\u306a\u304f\u3001\u5b9a\u6027\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u4f5c\u6210\u3059\u308b\u305f\u3081\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u3092\u5206\u985e\u3059\u308b\u8a00\u8449\u306e\u8868\u73fe\u306b\u3088\u3063\u3066\u306f\u3001\u4eba\u306b\u3088\u3063\u3066\u89e3\u91c8\u304c\u7570\u306a\u308b\u5834\u5408\u304c\u3042\u308b\u3002<\/p>\n<p>\u300c\u5e74\u9f6230\u6b73\u300d\u306f\u8ab0\u304c\u898b\u3066\u3082\u540c\u3058\u3060\u304c\u300c\u9ad8\u7d1a\u5fd7\u5411\u300d\u306f\u57fa\u6e96\u3084\u5bfe\u8c61\u306a\u3069\u304c\u4eba\u306b\u3088\u3063\u3066\u7570\u306a\u3063\u3066\u304f\u308b\u3002\u4f8b\u3048\u3070\u3001\u9ad8\u7d1a\u5fd7\u5411\u3092\u81ea\u8a8d\u3059\u308b\u4eba\u3067\u3082\u3001\u3059\u3079\u3066\u304cA5\u30e9\u30f3\u30af\u306e\u8089\u3092\u597d\u3080\u3068\u306f\u9650\u3089\u306a\u3044\u3002\u305d\u306e\u305f\u3081\u3001\u89e3\u91c8\u306b\u4e3b\u89b3\u304c\u5165\u308a\u3084\u3059\u304f\u5171\u901a\u8a8d\u8b58\u304c\u30d6\u30ec\u3084\u3059\u304f\u306a\u308b\u3002\u30b5\u30a4\u30b3\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30c7\u30fc\u30bf\u3092\u5229\u7528\u3059\u308b\u969b\u306f\u3001\u89e3\u91c8\u306b\u4e3b\u89b3\u304c\u5165\u3089\u306a\u3044\u3088\u3046\u306b\u8a00\u8a9e\u5316\u3057\u3066\u5171\u6709\u3059\u308b\u969b\u306b\u6c17\u3092\u3064\u3051\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002<\/p>\n<h2>\u95a2\u9023\u7528\u8a9e<\/h2>\n<ul>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/demographic\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af<\/a><\/li>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/geographic\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30b8\u30aa\u30b0\u30e9\u30d5\u30a3\u30c3\u30af<\/a><\/li>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/behavioral\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30d3\u30d8\u30a4\u30d3\u30a2<\/a><\/li>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/persona\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30da\u30eb\u30bd\u30ca<\/a><\/li>\n<li>STP\u5206\u6790<\/li>\n<\/ul>\n<h2>\u53c2\u8003\u6587\u732e<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.amazon.co.jp\/%E3%82%B3%E3%83%88%E3%83%A9%E3%83%BC-%E3%82%B1%E3%83%A9%E3%83%BC%E3%81%AE%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%83%BB%E3%83%9E%E3%83%8D%E3%82%B8%E3%83%A1%E3%83%B3%E3%83%88%E5%9F%BA%E6%9C%AC%E7%B7%A8-%E7%AC%AC3%E7%89%88-Philip-Kotler\/dp\/4621066137\/ref=sr_1_2?__mk_ja_JP=%E3%82%AB%E3%82%BF%E3%82%AB%E3%83%8A&amp;dchild=1&amp;keywords=%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%83%9E%E3%83%8D%E3%82%B8%E3%83%A1%E3%83%B3%E3%83%88&amp;qid=1589580979&amp;sr=8-2\" target=\"_blank\" rel=\"noopener noreferrer\">\u30b3\u30c8\u30e9\u30fc&amp;\u30b1\u30e9\u30fc\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u57fa\u672c\u7de8 \u7b2c3\u7248 (\u65e5\u672c\u8a9e)<\/a><\/li>\n<\/ul>\n<h2>\u53c2\u8003\u30b5\u30a4\u30c8<\/h2>\n<ul>\n<li><a href=\"https:\/\/magazine.ma-jin.jp\/marketing_all\/67\" target=\"_blank\" rel=\"noopener noreferrer\">Psychographics\u3068\u306f\uff1f\uff5e\u77e5\u3063\u3066\u304a\u304f\u3079\u304d\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6700\u65b0\u30ef\u30fc\u30c9\uff5e<\/a><\/li>\n<li><a href=\"https:\/\/blog.hubspot.jp\/how-to-use-psychographics-in-your-marketing-a-beginners-guide\" target=\"_blank\" rel=\"noopener noreferrer\">\u30b5\u30a4\u30b3\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u751f\u304b\u3059\u306b\u306f<\/a><\/li>\n<li><a href=\"https:\/\/insight.rakuten.co.jp\/knowledge\/column\/vol23.html\" target=\"_blank\" rel=\"noopener noreferrer\">\u4e09\u6728\u5eb7\u592b\u306b\u3088\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ea\u30b5\u30fc\u30c1\u6982\u8ad6 \u7b2c23\u56de \u6d88\u8cbb\u8005\u884c\u52d5\u7406\u8ad6\u3092MR\u306e\u4f01\u753b\u30fb\u5206\u6790\u306b\u751f\u304b\u3059\uff088\uff09\uff5c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ea\u30b5\u30fc\u30c1\u306a\u3089\u697d\u5929\u30a4\u30f3\u30b5\u30a4\u30c8<\/a><\/li>\n<li><a href=\"https:\/\/www.missiondrivenbrand.jp\/entry\/kaitai_segmentations\" target=\"_blank\" rel=\"noopener noreferrer\">\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u306f\uff5c\u6226\u7565\u7684\u306a\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u65b9\u6cd5\u306816\u306e\u4e8b\u4f8b\uff5c\u56f3\u89e3\u89e3\u8aac<\/a><\/li>\n<li><a href=\"https:\/\/threem-design.com\/marketing\/stp\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u521d\u5fc3\u8005\u3067\u3082\u308f\u304b\u308b\uff01\u30cd\u30c3\u30c8\u30d3\u30b8\u30cd\u30b9\u3092\u5931\u6557\u3055\u305b\u306a\u3044\u70ba\u306b\u7d76\u5bfe\u306b\u899a\u3048\u3066\u304a\u304f\u3079\u304dSTP\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6982\u5ff5<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u4fa1\u5024\u89b3\u3084\u8da3\u5473\u306a\u3069\u3001\u5fc3\u7406\u7684\u306a\u80cc\u666f\u3092\u3082\u3068\u306b\u3057\u305f\u5c5e\u6027<\/p>\n","protected":false},"author":12,"featured_media":21331,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"English":"psychographic","footnotes":""},"glossary-category":[358,369],"glossary_tag":[],"class_list":["post-21322","glossary","type-glossary","status-publish","has-post-thumbnail","hentry","glossary-category-marketing-business","glossary-category-research-analysis-test"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary\/21322","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/users\/12"}],"version-history":[{"count":0,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary\/21322\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/media\/21331"}],"wp:attachment":[{"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/media?parent=21322"}],"wp:term":[{"taxonomy":"glossary-category","embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary-category?post=21322"},{"taxonomy":"glossary_tag","embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary_tag?post=21322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}