{"id":21430,"date":"2020-06-28T10:33:51","date_gmt":"2020-06-28T01:33:51","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?post_type=glossary&#038;p=21430"},"modified":"2020-06-29T19:15:19","modified_gmt":"2020-06-29T10:15:19","slug":"nostalgia-effect","status":"publish","type":"glossary","link":"https:\/\/uxdaystokyo.com\/articles\/glossary\/nostalgia-effect\/","title":{"rendered":"\u30ce\u30b9\u30bf\u30eb\u30b8\u30fc\u52b9\u679c"},"content":{"rendered":"<p>\u4eba\u306f\u904e\u53bb\u306e\u3053\u3068\u3092\u601d\u3044\u51fa\u3057\u61d0\u304b\u3057\u3044\u6c17\u6301\u3061\u306b\u306a\u308b\u3068\u3001\u91d1\u92ad\u3078\u306e\u57f7\u7740\u304c\u8584\u308c\u3001\u793e\u4f1a\u7684\u3064\u306a\u304c\u308a\u3092\u6c42\u3081\u308b\u50be\u5411\u304c\u3042\u308b\u3002<br \/>\n\u7d50\u679c\u7684\u306b\u3001\u8cfc\u8cb7\u610f\u6b32\u304c\u9ad8\u307e\u308a\u3001\u6d88\u8cbb\u304c\u4fc3\u9032\u3055\u308c\u308b\u3053\u3068\u304c\u3042\u308b\u3002<\/p>\n<h2>\u30ce\u30b9\u30bf\u30eb\u30b8\u30fc\u52b9\u679c\u306e\u5b9f\u8a3c\u5b9f\u9a13<\/h2>\n<p>\u30ce\u30b9\u30bf\u30eb\u30b8\u30fc\u52b9\u679c\u306f\u3001\u30b5\u30a6\u30b5\u30f3\u30d7\u30c8\u30f3\u5927\u5b66\u30672014\u5e74\u306b\u304a\u3053\u306a\u308f\u308c\u305f\u5b9f\u9a13\u3067\u5b9f\u8a3c\u3055\u308c\u3066\u3044\u308b\u3002<br \/>\n<a href=\"http:\/\/www.southampton.ac.uk\/~crsi\/Lasaleta,%20Sedikides,%20and%20Vohs%202014.pdf\" rel=\"noopener nofollow noreferrer\" target=\"_blank\">Nostalgia Weakens the Desire for Money<\/a><\/p>\n<p>\u3042\u308b\u5546\u54c1\u306e2\u7a2e\u985e\u306e\u5e83\u544a\u306e\u3069\u3061\u3089\u304b\u3092\u898b\u3066\u3001\u8cfc\u5165\u3059\u308b\u5024\u6bb5\u3092\u9078\u629e\u80a2\u304b\u3089\u9078\u3076\u3088\u3046\u5b9f\u9a13\u3092\u884c\u3063\u305f\u3002<\/p>\n<p>\u5e83\u544a\u306f\u3001\u904e\u53bb\u3092\u61d0\u304b\u3057\u3080\u30ce\u30b9\u30bf\u30eb\u30b8\u30fc\u3092\u547c\u3073\u8d77\u3053\u3055\u305b\u308b\u8868\u73fe\u3092\u5165\u308c\u305f\u3082\u306e\u3068\u3001\u307e\u3063\u305f\u304f\u65b0\u3057\u3044\u7d4c\u9a13\u3092\u60f3\u8d77\u3055\u305b\u308b\u3082\u306e\u3067\u3042\u308b\u3002<\/p>\n<p>69\u4eba\u304c\u5b9f\u9a13\u306b\u53c2\u52a0\u3057\u305f\u7d50\u679c\u3001\u30ce\u30b9\u30bf\u30eb\u30b8\u30fc\u3092\u611f\u3058\u3055\u305b\u308b\u5e83\u544a\u3092\u898b\u305f\u53c2\u52a0\u8005\u306e\u65b9\u304c\u3001\u3088\u308a\u5024\u6bb5\u306e\u9ad8\u3044\u9078\u629e\u80a2\u3092\u9078\u3093\u3060\u3002<\/p>\n<h2>\u5e83\u544a\u3067\u5229\u7528\u3055\u308c\u308b\u30ce\u30b9\u30bf\u30eb\u30b8\u30fc\u52b9\u679c<\/h2>\n<p>\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u610f\u6b32\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u30ce\u30b9\u30bf\u30eb\u30b8\u30fc\u52b9\u679c\u306f\u5e83\u544a\u306b\u591a\u304f\u5229\u7528\u3055\u308c\u3066\u3044\u308b\u3002<br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/06\/image6-2.png\" alt=\"\u30b3\u30ab\u30fb\u30b3\u30fc\u30e9\u306e\u5e83\u544a\" width=\"642\" height=\"482\" class=\"alignnone size-full wp-image-21464\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/06\/image6-2.png 642w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/06\/image6-2-300x225.png 300w\" sizes=\"auto, (max-width: 642px) 100vw, 642px\" \/><br \/>\n\uff08\u5f15\u7528\uff1a<a href=\"https:\/\/www.thedrum.com\/news\/2015\/02\/26\/coca-cola-uncaps-global-marketing-plan-100-years-iconic-bottle\" rel=\"noopener nofollow noreferrer\" target=\"_blank\">Coca-Cola uncaps global marketing plan for 100 years of iconic bottle | The Drum<\/a>\uff09<\/p>\n<p>\u30b3\u30ab\u30fb\u30b3\u30fc\u30e9\u3067\u306f\u6614\u61d0\u304b\u3057\u306e\u30b9\u30bf\u30fc\u3067\u3042\u308b\u30de\u30ea\u30ea\u30f3\u30fb\u30e2\u30f3\u30ed\u30fc\u304c\u30dc\u30c8\u30eb\u3092\u98f2\u3080\u5199\u771f\u3092\u5e83\u544a\u306b\u8d77\u7528\u3057\u305f\u3002<br \/>\n\u82e5\u3044\u4eba\u306b\u3068\u3063\u3066\u3082\u300c\u53e4\u304d\u826f\u304d\u30a2\u30e1\u30ea\u30ab\u300d\u3092\u60f3\u8d77\u3055\u305b\u308b\u8868\u73fe\u3067\u3001\u30ce\u30b9\u30bf\u30eb\u30b8\u30fc\u3092\u547c\u3073\u8d77\u3053\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>\u305d\u306e\u4ed6\u306b\u3082\u5e83\u544a\u306b\u306f\u6570\u591a\u304f\u30ce\u30b9\u30bf\u30eb\u30b8\u30fc\u52b9\u679c\u306e\u4f8b\u304c\u3042\u308b\u3002<br \/>\n<strong>\u30fbNintendo Switch<\/strong><br \/>\n<a href=\"https:\/\/youtu.be\/yJched2MvZ8\" rel=\"noopener nofollow noreferrer\" target=\"_blank\">https:\/\/youtu.be\/yJched2MvZ8<\/a><br \/>\n\u30cb\u30f3\u30c6\u30f3\u30c9\u30fc\u30b9\u30a4\u30c3\u30c1\u306eCM\u3067\u306f\u3001\u300c\u4ef2\u304c\u826f\u304b\u3063\u305f\u5e7c\u3044\u5144\u5f1f\u304c\u5927\u4eba\u306b\u306a\u308a\u5225\u3005\u306e\u9053\u3092\u6b69\u3080\u304c\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30b2\u30fc\u30e0\u3067\u307e\u305f\u4e00\u7dd2\u306b\u904a\u3076\u300d\u3068\u3044\u3046\u7269\u8a9e\u3067\u30b2\u30fc\u30e0\u6a5f\u3092\u5ba3\u4f1d\u3057\u3066\u3044\u308b\u3002<br \/>\n<iframe loading=\"lazy\" title=\"Nintendo Ad - Two Brothers\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/yJched2MvZ8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>\u30fbSpotify<\/strong><br \/>\n<a href=\"https:\/\/youtu.be\/6paMSllCtjw\" rel=\"noopener nofollow noreferrer\" target=\"_blank\">https:\/\/youtu.be\/6paMSllCtjw<\/a><br \/>\nSpotify\u3067\u306f\u30011980\u5e74\u4ee3\u306e\u30d2\u30c3\u30c8\u6620\u753b\u3092\u30d1\u30ed\u30c7\u30a3\u306b\u3057\u305f\u6620\u50cf\u3067\u3001\u5f53\u6642\u6d41\u884c\u3057\u305f\u97f3\u697d\u3082\u8074\u3051\u308b\u30b5\u30fc\u30d3\u30b9\u3067\u3042\u308b\u3053\u3068\u3092\u30a2\u30d4\u30fc\u30eb\u3057\u3066\u3044\u308b\u3002<br \/>\n<iframe loading=\"lazy\" title=\"Spotify  Never Ending\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/6paMSllCtjw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>\u30fbStar Wars<\/strong><br \/>\n<a href=\"https:\/\/youtu.be\/5JcCnMaymCY\" rel=\"noopener nofollow noreferrer\" target=\"_blank\">https:\/\/youtu.be\/5JcCnMaymCY<\/a><br \/>\n\u300c\u30b9\u30bf\u30fc\u30fb\u30a6\u30a9\u30fc\u30ba\u300d\u30d5\u30a1\u30f3\u306e\u601d\u3044\u51fa\u306e\u30db\u30fc\u30e0\u30d3\u30c7\u30aa\u3067\u30ce\u30b9\u30bf\u30eb\u30b8\u30fc\u3092\u611f\u3058\u3055\u305b\u3001\u30b0\u30c3\u30ba\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u8ca9\u58f2\u306b\u8208\u5473\u3092\u6301\u3063\u3066\u3082\u3089\u3048\u308b\u3088\u3046\u306b\u3057\u3066\u3044\u308b\u3002<br \/>\n<iframe loading=\"lazy\" title=\"Star Wars Share the Force Awakens target commercial spot Darth Vader Luke Skywalker Han Solo Leia\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/5JcCnMaymCY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>\u30ca\u30c3\u30b8\u3068\u3057\u3066\u5229\u7528\u3055\u308c\u308b\u30ce\u30b9\u30bf\u30eb\u30b8\u30fc\u52b9\u679c<\/h2>\n<p>\u30ce\u30b9\u30bf\u30eb\u30b8\u30fc\u52b9\u679c\u306f\u3001\u5e83\u544a\u3060\u3051\u3067\u306a\u304f\u793e\u4f1a\u7684\u884c\u52d5\u3092\u4fc3\u9032\u3059\u308b\u30ca\u30c3\u30b8\u3068\u3057\u3066\u3082\u5229\u7528\u3055\u308c\u308b\u3002<\/p>\n<p>\u30ce\u30b9\u30bf\u30eb\u30b8\u30fc\u52b9\u679c\u306f\u91d1\u92ad\u3078\u306e\u57f7\u7740\u3092\u8584\u308c\u3055\u305b\u3001\u793e\u4f1a\u7684\u3064\u306a\u304c\u308a\u3092\u4fc3\u9032\u3059\u308b\u52b9\u679c\u304c\u3042\u308b\u306e\u3067\u3001\u30c1\u30e3\u30ea\u30c6\u30a3\u3084\u30dc\u30e9\u30f3\u30c6\u30a3\u30a2\u3078\u306e\u53c2\u52a0\u3092\u4fc3\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<p>\u82f1\u56fd\u306e\u56fd\u6c11\u4fdd\u967a\u30b5\u30fc\u30d3\u30b9NHS\u306f\u3001\u81d3\u5668\u79fb\u690d\u3092\u53d7\u3051\u305f\u5b50\u3069\u3082\u304c\u5143\u6c17\u306b\u904a\u3076\u6620\u50cf\u3092\u901a\u3057\u3066\u30ce\u30b9\u30bf\u30eb\u30b8\u30fc\u3092\u611f\u3058\u3055\u305b\u3001\u5bb6\u65cf\u3067\u81d3\u5668\u79fb\u690d\u306b\u3064\u3044\u3066\u8a71\u3057\u5408\u3046\u3053\u3068\u3092\u4fc3\u3057\u3066\u3044\u308b\u3002<br \/>\n<a href=\"https:\/\/www.youtube.com\/watch?v=ovt1oGrrOEg\" rel=\"noopener nofollow noreferrer\" target=\"_blank\">https:\/\/www.youtube.com\/watch?v=ovt1oGrrOEg<\/a><br \/>\n<iframe loading=\"lazy\" title=\"Hugs\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ovt1oGrrOEg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>\u30ce\u30b9\u30bf\u30eb\u30b8\u30fc\u52b9\u679c\u306eUI\u3078\u306e\u5fdc\u7528<\/h2>\n<p>\u30ce\u30b9\u30bf\u30eb\u30b8\u30fc\u52b9\u679c\u306f\u30b5\u30fc\u30d3\u30b9\u5185\u3067\u306e\u884c\u52d5\u3092\u4fc3\u3059\u305f\u3081\u306b\u3001UI\u306b\u3082\u5fdc\u7528\u3055\u308c\u3066\u3044\u308b\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001Facebook\u3067\u306f\u300c\u601d\u3044\u51fa\u300d\u3068\u3044\u3046\u30e1\u30cb\u30e5\u30fc\u304b\u3089\u81ea\u5206\u306e\u904e\u53bb\u306e\u6295\u7a3f\u3092\u632f\u308a\u8fd4\u308b\u3053\u3068\u304c\u3067\u304d\u305f\u308a\u3001\u30cb\u30e5\u30fc\u30b9\u30d5\u30a3\u30fc\u30c9\u306b\u81ea\u5206\u306e\u904e\u53bb\u306e\u6295\u7a3f\u3092\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u8868\u793a\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u304cFacebook\u306b\u3055\u3089\u306b\u591a\u304f\u6295\u7a3f\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u3092\u30ca\u30c3\u30b8\u3057\u3066\u3044\u308b\u3002<br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/06\/image4-2-1024x1024.png\" alt=\"Facebook\u306e\u4f8b\" width=\"700\" height=\"700\" class=\"alignnone size-large wp-image-21470\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/06\/image4-2-1024x1024.png 1024w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/06\/image4-2-300x300.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/06\/image4-2-150x150.png 150w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/06\/image4-2-768x768.png 768w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/06\/image4-2-1536x1536.png 1536w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/06\/image4-2-640x640.png 640w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/06\/image4-2.png 1606w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<h2>\u95a2\u9023\u7528\u8a9e<\/h2>\n<blockquote class=\"wp-embedded-content\" data-secret=\"hk3t3vCOwZ\"><p><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/the-affect-heuristic\/\">\u611f\u60c5\u30d2\u30e5\u30fc\u30ea\u30b9\u30c6\u30a3\u30c3\u30af<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;\u611f\u60c5\u30d2\u30e5\u30fc\u30ea\u30b9\u30c6\u30a3\u30c3\u30af&#8221; &#8212; UX TIMES\" src=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/the-affect-heuristic\/embed\/#?secret=D0NOywj9VH#?secret=hk3t3vCOwZ\" data-secret=\"hk3t3vCOwZ\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"MxPk63qGiv\"><p><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/endowment-effect\/\">\u4fdd\u6709\u52b9\u679c<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;\u4fdd\u6709\u52b9\u679c&#8221; &#8212; UX TIMES\" src=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/endowment-effect\/embed\/#?secret=oLnPH67Vyi#?secret=MxPk63qGiv\" data-secret=\"MxPk63qGiv\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"Lbv2RLpbWU\"><p><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/mental-accounting\/\">\u30e1\u30f3\u30bf\u30eb\u30a2\u30ab\u30a6\u30f3\u30c6\u30a3\u30f3\u30b0<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;\u30e1\u30f3\u30bf\u30eb\u30a2\u30ab\u30a6\u30f3\u30c6\u30a3\u30f3\u30b0&#8221; &#8212; UX TIMES\" src=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/mental-accounting\/embed\/#?secret=qwPwMGutL8#?secret=Lbv2RLpbWU\" data-secret=\"Lbv2RLpbWU\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"DDGgV582Fl\"><p><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/nudge\/\">\u30ca\u30c3\u30b8<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;\u30ca\u30c3\u30b8&#8221; &#8212; UX TIMES\" src=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/nudge\/embed\/#?secret=uP6HNpxAr2#?secret=DDGgV582Fl\" data-secret=\"DDGgV582Fl\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h2>\u53c2\u8003\u30b5\u30a4\u30c8<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.coglode.com\/gem\/nostalgia-effect\" rel=\"noopener nofollow noreferrer\" target=\"_blank\">Nostalgia Effect &#8211; Thinking about the past makes us want to pay more now.<\/a><\/li>\n<li><a href=\"http:\/\/www.southampton.ac.uk\/~crsi\/Lasaleta,%20Sedikides,%20and%20Vohs%202014.pdf\" rel=\"noopener nofollow noreferrer\" target=\"_blank\">Nostalgia Weakens the Desire for Money<\/a><\/li>\n<li><a href=\"https:\/\/blog.hubspot.com\/marketing\/examples-nostalgia-marketing-ads\" rel=\"noopener nofollow noreferrer\" target=\"_blank\">15 Ads That Prove Nostalgia Is a Powerful Marketing Tactic<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u904e\u53bb\u3092\u61d0\u304b\u3057\u3080\u6c17\u6301\u3061\u306b\u306a\u308b\u3068\u91d1\u92ad\u3078\u306e\u57f7\u7740\u304c\u8584\u308c\u3001\u793e\u4f1a\u7684\u3064\u306a\u304c\u308a\u3092\u6c42\u3081\u308b\u50be\u5411<\/p>\n","protected":false},"author":9,"featured_media":21464,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"English":"Nostalgia 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