{"id":21584,"date":"2020-07-01T00:00:57","date_gmt":"2020-06-30T15:00:57","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?post_type=glossary&#038;p=21584"},"modified":"2020-07-30T11:06:44","modified_gmt":"2020-07-30T02:06:44","slug":"present-bias","status":"publish","type":"glossary","link":"https:\/\/uxdaystokyo.com\/articles\/glossary\/present-bias\/","title":{"rendered":"\u73fe\u5728\u30d0\u30a4\u30a2\u30b9"},"content":{"rendered":"<p>\u73fe\u5728\u306e\u697d\u3057\u307f\u3092\u512a\u5148\u3057\u3066\u3001\u8a08\u753b\u3057\u3066\u3044\u305f\u884c\u52d5\u3092\u5148\u5ef6\u3070\u3057\u306b\u3057\u3066\u3057\u307e\u3046\u5fc3\u7406\u50be\u5411\u3002\u73fe\u5728\u30d0\u30a4\u30a2\u30b9\u306b\u3088\u308b\u5148\u5ef6\u3070\u3057\u306f\u591a\u304f\u306e\u4eba\u306b\u3068\u3063\u3066\u99b4\u67d3\u307f\u304c\u3042\u308b\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u590f\u4f11\u307f\u306e\u5bbf\u984c\u3092\u521d\u3081\u306e\u65b9\u306b\u8a08\u753b\u3092\u7acb\u3066\u3066\u3082\u3001\u8a08\u753b\u901a\u308a\u306b\u306f\u9032\u307e\u305a\u4f11\u307f\u306e\u7d42\u308f\u308a\u9803\u306b\u591a\u304f\u3053\u306a\u3059\u3068\u3044\u3046\u7d4c\u9a13\u306e\u3042\u308b\u4eba\u306f\u591a\u3044\u3060\u308d\u3046\u3002<\/p>\n<p>\u73fe\u5728\u30d0\u30a4\u30a2\u30b9\u306b\u3088\u3063\u3066\u8d77\u304d\u308b\u73fe\u8c61\u81ea\u4f53\u306f\u3001\u53e4\u4ee3\u30ae\u30ea\u30b7\u30a2\u6642\u4ee3\u304b\u3089\u77e5\u3089\u308c\u3066\u3044\u305f\u3002\u53e4\u4ee3\u30ae\u30ea\u30b7\u30a2\u306e\u8a69\u4eba\u3067\u3042\u308b\u30d8\u30b7\u30aa\u30c9\u30b9\u306e\u300c\u4ed5\u4e8b\u3068\u65e5\u3005\u300d\u3068\u3044\u3046\u8a69\u306b\u3082\u8868\u73fe\u3055\u308c\u3066\u3044\u308b\u3002<\/p>\n<blockquote><p>\u660e\u65e5\u306b\u5ef6\u3070\u3057\u3066\u306f\u306a\u3089\u306a\u3044<br \/>\n\u3042\u308b\u3044\u306f\u660e\u5f8c\u65e5\u306b<br \/>\n\u7a40\u7269\u5c0f\u5c4b\u3092\u3044\u3063\u3071\u3044\u306b\u3059\u308b\u306e\u306f<br \/>\n\u5148\u5ef6\u3070\u3057\u3092\u3057\u3066<br \/>\n\u6f2b\u7136\u3068\u6642\u9593\u3092\u7121\u99c4\u306b\u3059\u308b\u8005\u305f\u3061\u3067\u306f\u306a\u3044<br \/>\n\u4ed5\u4e8b\u306f\u5ff5\u3092\u5165\u308c\u3066\u3053\u305d\u3046\u307e\u304f\u3044\u304f<br \/>\n\u5148\u5ef6\u3070\u3057\u3092\u3059\u308b\u8005\u306f\u8eab\u3092\u6ec5\u307c\u3059\u304b\u3082\u3057\u308c\u306a\u3044<br \/>\n<cite>\u30d8\u30b7\u30aa\u30c9\u30b9 \u300c\u4ed5\u4e8b\u3068\u65e5\u3005\u300d<\/cite><\/p><\/blockquote>\n<p>\u53e4\u304f\u304b\u3089\u77e5\u3089\u308c\u3066\u3044\u305f\u73fe\u8c61\u3067\u3042\u308b\u304c\u30011994\u5e74\u306b\u30cf\u30fc\u30d0\u30fc\u30c9\u5927\u5b66\u306e\u7d4c\u6e08\u5b66\u8005<ruby>David Laibson<rt>\u30c7\u30a4\u30f4\u30a3\u30c3\u30c9\u30fb\u30ec\u30a4\u30d6\u30bd\u30f3<\/rt><\/ruby>\u6559\u6388\u306e\u8ad6\u6587\u3067\u73fe\u5728\u30d0\u30a4\u30a2\u30b9\u3068\u3044\u3046\u540d\u79f0\u304c\u5b9a\u7740\u3057\u3001\u7814\u7a76\u304c\u6d3b\u767a\u306b\u306a\u3063\u305f\u3002<\/p>\n<div id=\"attachment_21589\" style=\"width: 150px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-21589\" class=\"size-thumbnail wp-image-21589\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/06\/David_laibson_2007-150x150.jpg\" alt=\"\u30c7\u30a4\u30f4\u30a3\u30c3\u30c9\u30fb\u30ec\u30a4\u30d6\u30bd\u30f3\u306e\u8096\u50cf\" width=\"150\" height=\"150\" \/><p id=\"caption-attachment-21589\" class=\"wp-caption-text\">\u30c7\u30a4\u30f4\u30a3\u30c3\u30c9\u30fb\u30ec\u30a4\u30d6\u30bd\u30f3<br \/>\u5f15\u7528: <a href=\"https:\/\/commons.wikimedia.org\/wiki\/File:David_laibson_2007.jpg\" target=\"_blank\" rel=\"noopener noreferrer\">Wikipedia<\/a><br \/>Larry D. Moore CC BY-SA 3.0<\/p><\/div>\n<h2>\u73fe\u5728\u30d0\u30a4\u30a2\u30b9\u3092\u5b9f\u611f\u3067\u304d\u308b\u8cea\u554f<\/h2>\n<p>\u73fe\u5728\u30d0\u30a4\u30a2\u30b9\u3092\u5b9f\u611f\u3067\u304d\u308b\u7c21\u5358\u306a\u8cea\u554f\u3092\u898b\u3066\u307f\u3088\u3046\u3002<\/p>\n<div class=\"rounded-corners-box\">A\uff1a \u4eca\u3059\u30501\u4e07\u5186\u3082\u3089\u3046<br \/>\nB\uff1a 1\u9031\u9593\u5f8c\u306b1\u4e07100\u5186\u3082\u3089\u3046<\/div>\n<p>\u3053\u306e2\u3064\u306e\u9078\u629e\u80a2\u3067\u306f\u9078\u629e\u80a2A\u3092\u9078\u3076\u4eba\u304c\u591a\u3044\u3002\u8fd1\u3044\u5c06\u6765\u306e\u9078\u629e\u306b\u306a\u308b\u3068\u3001\u91d1\u984d\u304c\u5c11\u306a\u304f\u3066\u3082\u3059\u3050\u306b\u624b\u306b\u5165\u308b\u3082\u306e\u306e\u65b9\u304c\u9b45\u529b\u7684\u306b\u306a\u308b\u3002<\/p>\n<p>\u9078\u629e\u80a2B\u306f\u30011\u9031\u9593\u5f85\u3066\u30701%\u91d1\u984d\u304c\u5897\u3048\u308b\u305f\u3081\u3001\u5358\u5229\u306e\u5e74\u5229\u63db\u7b97\u306752\uff05\u3068\u975e\u5e38\u306b\u9ad8\u3044\u91d1\u5229\u3068\u306a\u308b\u3002\u3057\u304b\u3057\u3001\u9ad8\u3044\u91d1\u5229\u3092\u72a0\u7272\u306b\u3057\u3066\u3067\u3082\u3059\u3050\u306b1\u4e07\u5186\u3092\u3082\u3089\u3048\u308bA\u3092\u9078\u3076\u3002<\/p>\n<div class=\"rounded-corners-box\">C\uff1a1\u5e74\u5f8c\u306b1\u4e07\u5186\u3082\u3089\u3046<br \/>\nD\uff1a1\u5e74\u30681\u9031\u9593\u5f8c\u306b1\u4e07100\u5186\u3082\u3089\u3046<\/div>\n<p>\u3053\u306e2\u3064\u306e\u9078\u629e\u80a2\u3067\u306f\u9078\u629e\u80a2D\u3092\u9078\u3076\u4eba\u304c\u591a\u3044\u3002\u5148\u7a0b\u3068\u540c\u3058\u6761\u4ef6\u306b\u3082\u95a2\u308f\u3089\u305a\u3001\u5148\u306e\u5c06\u6765\u306b\u306a\u308b\u3068\u30011\u9031\u9593\u591a\u304f\u5f85\u3063\u3066\u3082\u3082\u3089\u3048\u308b\u91d1\u984d\u304c\u591a\u3044\u65b9\u3092\u9078\u629e\u3059\u308b\u3002<\/p>\n<p>\u3053\u306e\u4e8b\u304b\u3089\u3001\u73fe\u72b6\u306e\u5229\u76ca\u3092\u512a\u5148\u3055\u305b\u308b\u50be\u5411\u304c\u3042\u308b\u3053\u3068\u304c\u308f\u304b\u308b\u3002<\/p>\n<h2>\u6642\u9593\u7d4c\u904e\u3067\u9078\u3070\u308c\u3084\u3059\u3044\u9078\u629e\u80a2\u304c\u5909\u5316\u3059\u308b: \u53cc\u66f2\u5272\u5f15<\/h2>\n<p>\u9078\u3070\u308c\u3084\u3059\u3044\u9078\u629e\u80a2\u306f\u6642\u9593\u7d4c\u904e\u3067\u5909\u5316\u3059\u308b\u3002\u305f\u3068\u3048\u540c\u3058\u5831\u916c\u3067\u3082\u3001\u3059\u3050\u624b\u306b\u5165\u308b\u5831\u916c\u3088\u308a\u5c06\u6765\u5f97\u3089\u308c\u308b\u5831\u916c\u306e\u898b\u7a4d\u3082\u308a\u3092\u4f4e\u304f\u3057\u3066\u3057\u307e\u3046\u5fc3\u7406\u50be\u5411\u3092\u884c\u52d5\u7d4c\u6e08\u5b66\u3067\u300c<ruby><strong>\u53cc\u66f2\u5272\u5f15<\/strong><rt>\u305d\u3046\u304d\u3087\u304f\u308f\u308a\u3073\u304d<\/rt><\/ruby>\u300d(hyperbolic discounting)\u3068\u3044\u3046\u3002<br \/>\n\u6642\u9593\u7d4c\u904e\u306b\u3088\u3063\u3066\u5f97\u3089\u308c\u308b\u5831\u916c\u3092\u5c0f\u3055\u304f\u898b\u7a4d\u3082\u308b\u5272\u5408\u3092\u6642\u9593\u5272\u5f15\u7387\u3068\u3044\u3046\u3002<br \/>\n\u53cc\u66f2\u5272\u5f15\u3068\u3044\u3046\u540d\u524d\u306f\u3001\u5148\u306e\u672a\u6765\u3067\u306f\u6642\u9593\u5272\u5f15\u7387\u304c\u9ad8\u304f\u3001\u73fe\u5728\u306b\u8fd1\u3044\u672a\u6765\u3067\u306f\u6642\u9593\u5272\u5f15\u7387\u304c\u4f4e\u3044\u72b6\u614b\u3092\u30b0\u30e9\u30d5\u306b\u3059\u308b\u3068\u53cc\u66f2\u7dda\u306b\u306a\u308b\u3053\u3068\u306b\u7531\u6765\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>\u53cc\u66f2\u5272\u5f15\u306b\u3088\u3063\u3066\u3001\u3059\u3050\u306b\u5f71\u97ff\u306f\u51fa\u306a\u3044\u304c10\u5e74\u300150\u5e74\u3068\u3044\u3063\u305f\u9577\u671f\u3067\u307f\u305f\u3068\u304d\u306b\u5927\u304d\u306a\u7d50\u679c\u3068\u306a\u308b\u3053\u3068\u306b\u5bfe\u3057\u3066\u73fe\u5728\u30d0\u30a4\u30a2\u30b9\u306f\u8d77\u3053\u308a\u3084\u3059\u3044\u3002\u4e0d\u5065\u5eb7\u306a\u98df\u4e8b\u3084\u904b\u52d5\u4e0d\u8db3\u3001\u3061\u3087\u3063\u3068\u3057\u305f\u7121\u99c4\u9063\u3044\u304c\u3042\u3052\u3089\u308c\u308b\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-21594\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/06\/hyperboric-discounting-1024x538.png\" alt=\"\u53cc\u66f2\u5272\u5f15\u306e\u30b0\u30e9\u30d5\" width=\"700\" height=\"368\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/06\/hyperboric-discounting-1024x538.png 1024w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/06\/hyperboric-discounting-300x158.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/06\/hyperboric-discounting-768x403.png 768w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/06\/hyperboric-discounting.png 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<h3>\u30c7\u30b6\u30fc\u30c8\u3092\u6211\u6162\u3067\u304d\u306a\u3044\u50be\u5411\u306f\u53cc\u66f2\u5272\u5f15\u304c\u5f71\u97ff\u3057\u3066\u3044\u308b<\/h3>\n<p>\u53cc\u66f2\u5272\u5f15\u306e\u8eab\u8fd1\u306a\u4f8b\u306b\u3001\u75e9\u305b\u305f\u3044\u3068\u601d\u3063\u3066\u30c7\u30b6\u30fc\u30c8\u3092\u98df\u3079\u306a\u3044\u3068\u6c7a\u3081\u3066\u3044\u3066\u3082\u98df\u4e8b\u306e\u6700\u5f8c\u306b\u30c7\u30b6\u30fc\u30c8\u3092\u52e7\u3081\u3089\u308c\u308b\u3068\u983c\u3093\u3067\u3057\u307e\u3044\u3001\u5f8c\u3067\u5f8c\u6094\u3059\u308b\u3053\u3068\u304c\u3042\u3052\u3089\u308c\u308b\u3002<br \/>\n\u30c7\u30b6\u30fc\u30c8\u3068\u3044\u3046\u5831\u916c\u306f\u3001\u98df\u4e8b\u306b\u884c\u304f\u524d\u3067\u306f\u30c7\u30b6\u30fc\u30c8\u3092\u98df\u3079\u308b\u306e\u306f\u5c06\u6765\u3067\u3042\u308b\u306e\u3067\u5831\u916c\u3092\u4f4e\u304f\u898b\u7a4d\u3082\u3063\u3066\u300c\u30c7\u30b6\u30fc\u30c8\u3092\u6211\u6162\u3067\u304d\u308b\u300d\u3068\u8003\u3048\u308b\u3002\u3057\u304b\u3057\u3001\u4eca\u30c7\u30b6\u30fc\u30c8\u3092\u983c\u3080\u304b\u3069\u3046\u304b\u3068\u3044\u3046\u72b6\u6cc1\u3067\u306f\u3001\u30c7\u30b6\u30fc\u30c8\u3068\u3044\u3046\u5831\u916c\u3092\u5927\u304d\u304f\u611f\u3058\u308b\u3002<br \/>\n\u3053\u306e\u3068\u304d\u540c\u6642\u306b\u300c\u75e9\u305b\u3066\u3044\u308b\u72b6\u614b\u300d\u3068\u3044\u3046\u5831\u916c\u306f\u9060\u3044\u5c06\u6765\u306b\u5f97\u3089\u308c\u308b\u305f\u3081\u5831\u916c\u3092\u5c0f\u3055\u304f\u611f\u3058\u308b\u3002\u3088\u3063\u3066\u3001\u300c\u30c7\u30b6\u30fc\u30c8\u3092\u4eca\u98df\u3079\u308b\u304b\u300d\u300c\u6211\u6162\u3057\u3066\u5c06\u6765\u75e9\u305b\u308b\u304b\u300d\u3092\u6bd4\u8f03\u3057\u3066\u30c7\u30b6\u30fc\u30c8\u3092\u4eca\u98df\u3079\u308b\u3053\u3068\u3092\u9078\u3093\u3067\u3057\u307e\u3046\u3002<\/p>\n<h2>\u30b3\u30df\u30c3\u30c8\u30e1\u30f3\u30c8\u30c7\u30d0\u30a4\u30b9\u3092\u6d3b\u7528\u3057\u3066\u73fe\u5728\u30d0\u30a4\u30a2\u30b9\u3092\u56de\u907f\u3059\u308b<\/h2>\n<p>\u5148\u5ef6\u3070\u3057\u3092\u9632\u3050\u306b\u306f\u3001<strong>\u81ea\u5206\u306b\u73fe\u5728\u30d0\u30a4\u30a2\u30b9\u304c\u304b\u304b\u3063\u3066\u3044\u308b\u3053\u3068\u3092\u81ea\u899a\u3057\u3001\u30b3\u30df\u30c3\u30c8\u30e1\u30f3\u30c8\u30c7\u30d0\u30a4\u30b9\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u304c\u91cd\u8981<\/strong>\u3067\u3042\u308b\u3002\u30b3\u30df\u30c3\u30c8\u30e1\u30f3\u30c8\u30c7\u30d0\u30a4\u30b9\u3068\u306f\u3001\u5148\u5ef6\u3070\u3057\u305b\u305a\u306b\u76ee\u6a19\u3092\u9054\u6210\u3067\u304d\u308b\u3088\u3046\u306b\u5c06\u6765\u306e\u884c\u52d5\u306b\u5236\u7d04\u3092\u304b\u3051\u308b\u3053\u3068\u3067\u3042\u308b\u3002<\/p>\n<p>\u81ea\u5206\u306b\u73fe\u5728\u30d0\u30a4\u30a2\u30b9\u304c\u306a\u3044\u3068\u601d\u3063\u3066\u3044\u308b\u3068\u3001\u8a08\u753b\u3092\u7acb\u3066\u308b\u3053\u3068\u306f\u3067\u304d\u3066\u3082\u5b9f\u884c\u3057\u3088\u3046\u3068\u3059\u308b\u3068\u3001\u8a08\u753b\u3092\u7121\u8996\u3057\u305f\u308a\u5148\u5ef6\u3070\u3057\u3057\u3066\u8fd1\u8996\u773c\u7684\u306a\u884c\u52d5\u3092\u3068\u3063\u3066\u3057\u307e\u3046\u3002\u81ea\u899a\u3059\u308b\u3053\u3068\u304c\u73fe\u5728\u30d0\u30a4\u30a2\u30b9\u56de\u907f\u306e\u7b2c\u4e00\u6b69\u3068\u306a\u308b\u3002<\/p>\n<h2>\u5148\u5ef6\u3070\u3057\u3092\u9632\u6b62\u3059\u308b2\u3064\u306e\u30b3\u30df\u30c3\u30c8\u30e1\u30f3\u30c8\u30c7\u30d0\u30a4\u30b9<\/h2>\n<p>\u5c06\u6765\u3084\u308a\u305f\u3044\u3068\u601d\u3063\u3066\u3044\u308b\u3053\u3068\u3092\u5b9f\u73fe\u3059\u308b\u306b\u306f\u3001<a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/commitment-device\/\" title=\"\u30b3\u30df\u30c3\u30c8\u30e1\u30f3\u30c8\u30c7\u30d0\u30a4\u30b9\">\u30b3\u30df\u30c3\u30c8\u30e1\u30f3\u30c8\u30c7\u30d0\u30a4\u30b9<\/a>\u3067\u3042\u3089\u304b\u3058\u3081\u5c06\u6765\u306e\u884c\u52d5\u3092\u78ba\u5b9a\u3057\u3066\u5909\u66f4\u3067\u304d\u306a\u3044\u3088\u3046\u306b\u3059\u308b\u3002<\/p>\n<p>\u30b3\u30df\u30c3\u30c8\u30e1\u30f3\u30c8\u30c7\u30d0\u30a4\u30b9\u306e\u624b\u6bb5\u306f2\u3064\u3042\u308a\u3001\u300c\u76ee\u6a19\u8a2d\u5b9a\u300d\u3068\u300c\u5b88\u3089\u306a\u304b\u3063\u305f\u969b\u306e\u7f70\u5247\u300d\u304c\u3042\u308b\u3002<\/p>\n<h3>\u76ee\u6a19\u8a2d\u5b9a<\/h3>\n<p>\u884c\u52d5\u8a08\u753b\u3092\u7acb\u3066\u308b\u306a\u3069\u5177\u4f53\u7684\u306b\u76ee\u6a19\u3092\u8a2d\u5b9a\u3059\u308b\u3002\u305f\u3060\u3057\u3001\u76ee\u6a19\u3092\u53b3\u3057\u304f\u8a2d\u5b9a\u3057\u3059\u304e\u3066\u306f\u306a\u3089\u306a\u3044\u3002\u53b3\u3057\u3059\u304e\u308b\u76ee\u6a19\u3092\u8ab2\u3057\u3066\u3057\u307e\u3046\u3068\u9054\u6210\u3067\u304d\u306a\u3044\u30a4\u30e1\u30fc\u30b8\u304c\u3064\u3044\u3066\u3057\u307e\u3044\u3001\u6700\u521d\u304b\u3089\u76ee\u6a19\u9054\u6210\u305d\u306e\u3082\u306e\u3092\u8ae6\u3081\u3066\u3057\u307e\u3046\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002<\/p>\n<h3>\u5b88\u3089\u306a\u304b\u3063\u305f\u969b\u306e\u7f70\u5247<\/h3>\n<p>\u30b3\u30df\u30c3\u30c8\u30e1\u30f3\u30c8\u304c\u5b88\u3089\u308c\u306a\u3044\u3068\u304d\u306b\u81ea\u52d5\u7684\u306b\u884c\u4f7f\u3055\u308c\u308b\u7f70\u3092\u8a2d\u5b9a\u3059\u308b\u3002\u7f70\u5247\u3092\u8a2d\u5b9a\u3057\u3066\u3044\u3066\u3082\u3001\u4e0e\u3048\u308b\u5074\u304c\u7f70\u3092\u4e0e\u3048\u308b\u3053\u3068\u306b\u8e8a\u8e87\u3057\u3066\u3057\u307e\u3046\u3068\u3001\u30b3\u30df\u30c3\u30c8\u30e1\u30f3\u30c8\u624b\u6bb5\u306b\u306a\u3089\u306a\u3044\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u90e8\u4e0b\u304c\u7de0\u3081\u5207\u308a\u3092\u5b88\u308c\u306a\u304b\u3063\u305f\u3068\u304d\u3001\u4e0a\u53f8\u306f\u6012\u308d\u3046\u3068\u601d\u3063\u3066\u3044\u3066\u3082\u90e8\u4e0b\u306b\u5acc\u308f\u308c\u305f\u304f\u306a\u3044\u305f\u3081\u6012\u3089\u305a\u306b\u6e08\u307e\u305b\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3002\u300c\u7de0\u3081\u5207\u308a\u3092\u7834\u3063\u3066\u3082\u4e0a\u53f8\u306f\u6012\u3089\u306a\u3044\u3060\u308d\u3046\u300d\u3068\u90e8\u4e0b\u304c\u4e88\u6e2c\u3057\u3066\u3057\u307e\u3046\u3068\u3001\u6012\u308b\u3068\u3044\u3046\u7f70\u306f\u5148\u5ef6\u3070\u3057\u9632\u6b62\u306b\u52b9\u679c\u304c\u306a\u304f\u306a\u308b\u3002<\/p>\n<h2>\u7de0\u3081\u5207\u308a\u3092\u77ed\u304f\u3059\u308b\u3068\u3001\u5148\u5ef6\u3070\u3057\u3092\u9632\u304e\u8cea\u3082\u4e0a\u304c\u308b<\/h2>\n<p>\u7de0\u3081\u5207\u308a\u3092\u77ed\u3044\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u7d30\u304b\u304f\u8a2d\u3051\u308b\u3068\u3001\u5148\u5ef6\u3070\u3057\u3092\u9632\u304e\u3001\u4ed5\u4e8b\u306e\u8cea\u3082\u4e0a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<p>2002\u5e74\u306b<ruby>Ariely<rt>\u30a2\u30ea\u30a8\u30ea\u30fc<\/rt><\/ruby>\u3068<ruby>Wertenbroch<rt>\u30ef\u30fc\u30c6\u30f3\u30d6\u30ed\u30c3\u30af<\/rt><\/ruby>\u306b\u3088\u3063\u3066\u884c\u308f\u308c\u305f\u5b9f\u9a13\u3067\u306f\u3001\u30de\u30b5\u30c1\u30e5\u30fc\u30bb\u30c3\u30c4\u5de5\u79d1\u5927\u5b66\u306e\u5b66\u751f\u306b3\u3064\u306e\u5c0f\u8ad6\u6587\u3092\u66f8\u304f\u8ab2\u984c\u3092\u51fa\u3057\u3001\u7de0\u3081\u5207\u308a\u3092\u3069\u306e\u3088\u3046\u306b\u8a2d\u3051\u308c\u3070\u63d0\u51fa\u7387\u3068\u6210\u7e3e\u304c\u6700\u3082\u9ad8\u304f\u306a\u308b\u304b\u3092\u8abf\u3079\u305f\u3002<\/p>\n<p>\u5b9f\u9a13\u3067\u306f\u3001\u5927\u5b66\u751f\u30923\u3064\u306e\u30b0\u30eb\u30fc\u30d7\u306b\u5206\u3051\u3066\u30013\u9031\u9593\u5f8c\u306b3\u672c\u306e\u5c0f\u8ad6\u6587\u3092\u63d0\u51fa\u3059\u308b\u8ab2\u984c\u3092\u51fa\u3057\u305f\u3002\u305d\u308c\u305e\u308c\u306e\u30b0\u30eb\u30fc\u30d7\u306b\u500b\u5225\u306e\u7de0\u3081\u5207\u308a\u3092\u8a2d\u5b9a\u3057\u305f\u3002<\/p>\n<div class=\"rounded-corners-box\">\u30b0\u30eb\u30fc\u30d71: 1\u9031\u9593\u3054\u3068\u306b\u7de0\u3081\u5207\u308a\u304c\u8a2d\u5b9a\u3055\u308c\u30011\u9031\u9593\u306b1\u672c\u305a\u3064\u63d0\u51fa\u3059\u308b<br \/>\n\u30b0\u30eb\u30fc\u30d72: \u81ea\u5206\u3067\u7de0\u3081\u5207\u308a\u3092\u8a2d\u5b9a\u3057\u3066\u5ba3\u8a00\u3059\u308b<br \/>\n\u30b0\u30eb\u30fc\u30d73: \u7de0\u3081\u5207\u308a\u8a2d\u5b9a\u304c\u306a\u304f\u30013\u9031\u9593\u5f8c\u306b3\u672c\u307e\u3068\u3081\u3066\u63d0\u51fa\u3059\u308b<\/div>\n<p>3\u3064\u306e\u30b0\u30eb\u30fc\u30d7\u306e\u4e2d\u3067\u3001\u7de0\u3081\u5207\u308a\u304c\u6700\u3082\u77ed\u304f\u8a2d\u5b9a\u3055\u308c\u305f\u300c1\u9031\u9593\u3054\u3068\u306b1\u672c\u305a\u3064\u63d0\u51fa\u3059\u308b\u300d\u30b0\u30eb\u30fc\u30d71\u306e\u63d0\u51fa\u7387\u304c\u6700\u3082\u9ad8\u304f\u3001\u5c0f\u8ad6\u6587\u306e\u6210\u7e3e\u3082\u9ad8\u304b\u3063\u305f\u3002<\/p>\n<p>\u3053\u306e\u5b9f\u9a13\u304b\u3089\u3001\u7de0\u3081\u5207\u308a\u306f\u5916\u90e8\u304b\u3089\u8a2d\u5b9a\u3055\u308c\u308b\u65b9\u304c\u81ea\u5206\u3067\u8a2d\u5b9a\u3059\u308b\u3088\u308a\u63d0\u51fa\u7387\u3068\u6210\u7e3e\u304c\u9ad8\u304f\u306a\u308b\u306e\u304b\uff1f\u3092\u691c\u8a3c\u3059\u308b\u305f\u3081\u306b\u3001\u8ffd\u52a0\u5b9f\u9a13\u304c\u884c\u308f\u308c\u305f\u3002<br \/>\n\u8ffd\u52a0\u5b9f\u9a13\u3067\u306f\u3001\u7de0\u3081\u5207\u308a\u304c\u77ed\u3044\u304b\u3069\u3046\u304b\u306e\u671f\u9593\u304c\u91cd\u8981\u3067\u3001\u7de0\u3081\u5207\u308a\u304c\u3069\u306e\u3088\u3046\u306b\u8a2d\u5b9a\u3055\u308c\u305f\u304b\u306f\u5f71\u97ff\u304c\u306a\u3044\u3068\u8a3c\u660e\u3055\u308c\u305f\u3002<br \/>\n\u3064\u307e\u308a\u3001\u7de0\u3081\u5207\u308a\u3092\u77ed\u304f\u3059\u308b\u3060\u3051\u3067\u3001\u5148\u5ef6\u3070\u3057\u9632\u6b62\u306b\u52b9\u679c\u304c\u3042\u308b\u3002<\/p>\n<h2>\u73fe\u5728\u30d0\u30a4\u30a2\u30b9\u3092\u5bfe\u7b56\u3057\u3066\u50cd\u304d\u65b9\u6539\u9769\u3092\u3059\u308b<\/h2>\n<p>\u4ed5\u4e8b\u306b\u3082\u73fe\u5728\u30d0\u30a4\u30a2\u30b9\u306f\u5f71\u97ff\u3057\u3066\u3044\u308b\u3002\u53cc\u66f2\u5272\u5f15\u3067\u3001\u7de0\u3081\u5207\u308a\u304c\u9060\u3044\u5c06\u6765\u306e\u30bf\u30b9\u30af\u306b\u306f\u300c\u307e\u3060\u4f59\u88d5\u300d\u3068\u697d\u89b3\u7684\u306b\u611f\u3058\u308b\u304c\u3001\u660e\u65e5\u304c\u7de0\u3081\u5207\u308a\u306e\u30bf\u30b9\u30af\u306b\u306f\u300c\u3059\u3050\u3084\u3089\u306a\u3044\u3068\u9593\u306b\u5408\u308f\u306a\u3044\u304b\u3082\u300d\u3068\u9054\u6210\u304c\u53b3\u3057\u304f\u611f\u3058\u305f\u308a\u60b2\u89b3\u7684\u306b\u306a\u3063\u305f\u308a\u3059\u308b\u3002<\/p>\n<p>\u73fe\u5728\u30d0\u30a4\u30a2\u30b9\u306e\u50be\u5411\u304c\u5f37\u3044\u3068\u3001\u91cd\u8981\u306a\u696d\u52d9\u3092\u5c31\u696d\u6642\u9593\u5185\u3067\u306f\u7740\u624b\u305b\u305a\u306b\u5148\u5ef6\u3070\u3057\u306b\u3057\u3066\u3057\u307e\u3046\u3002\u5148\u5ef6\u3070\u3057\u3057\u305f\u7d50\u679c\u3001\u9577\u6642\u9593\u52b4\u50cd\u3084\u6df1\u591c\u6b8b\u696d\u3092\u3057\u3066\u5e33\u5c3b\u5408\u308f\u305b\u3059\u308b\u3068\u3044\u3063\u305f\u3001\u9577\u671f\u7684\u306b\u898b\u305f\u6642\u306b\u5408\u7406\u7684\u3067\u306a\u3044\u5bfe\u5fdc\u3092\u3059\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3057\u307e\u3046\u3002<\/p>\n<p>\u4ed5\u4e8b\u3092\u65e9\u304f\u7d42\u308f\u3089\u305b\u3066\u6b8b\u696d\u3092\u56de\u907f\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u30b3\u30df\u30c3\u30c8\u30e1\u30f3\u30c8\u30c7\u30d0\u30a4\u30b9\u306e\u4ed6\u306b\u3082<a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/nudge\/\">\u30ca\u30c3\u30b8<\/a>\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u30ca\u30c3\u30b8\u3068\u306f\u63a7\u3048\u3081\u306a\u793a\u5506\u3067\u3001\u307b\u3068\u3093\u3069\u610f\u8b58\u3055\u308c\u308b\u3053\u3068\u306a\u304f\u884c\u52d5\u306e\u50be\u5411\u3092\u5909\u3048\u308b\u3053\u3068\u3092\u3044\u3046\u3002\u30ca\u30c3\u30b8\u3092\u5229\u7528\u3057\u305f\u6b8b\u696d\u9632\u6b62\u7b56\u306e\u4f8b\u306b\u3001\u6df1\u591c\u306f\u6b8b\u696d\u7981\u6b62\u3067\u65e9\u671d\u306e\u307f\u6b8b\u696d\u53ef\u80fd\u306b\u3059\u308b\u306a\u3069\u6b8b\u696d\u3092\u9762\u5012\u306b\u3059\u308b\u3053\u3068\u304c\u3042\u3052\u3089\u308c\u308b\u3002<\/p>\n<h2>\u95a2\u9023\u7528\u8a9e<\/h2>\n<ul>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/nudge\/\" title=\"\u30ca\u30c3\u30b8\">\u30ca\u30c3\u30b8<\/a><\/li>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/commitment-device\/\" title=\"\u30b3\u30df\u30c3\u30c8\u30e1\u30f3\u30c8\u30c7\u30d0\u30a4\u30b9\">\u30b3\u30df\u30c3\u30c8\u30e1\u30f3\u30c8\u30c7\u30d0\u30a4\u30b9<\/a><\/li>\n<\/ul>\n<h2>\u53c2\u8003\u6587\u732e<\/h2>\n<ul>\n<li>\u5927\u7af9\u6587\u96c4(2019), \u884c\u52d5\u7d4c\u6e08\u5b66\u306e\u4f7f\u3044\u65b9<\/li>\n<\/ul>\n<h2>\u53c2\u8003\u30b5\u30a4\u30c8<\/h2>\n<ul>\n<li><a href=\"https:\/\/en.wikipedia.org\/wiki\/Present_bias\" target=\"_blank\" rel=\"noopener noreferrer\">Present bias | wikipedia<\/a><\/li>\n<li><a href=\"https:\/\/onlinelibrary.wiley.com\/doi\/abs\/10.1002\/(SICI)1099-0771(199912)12:4%3C257::AID-BDM327%3E3.0.CO;2-6\" target=\"_blank\" rel=\"noopener noreferrer\">Mixing virtue and vice: combining the immediacy effect and the diversification heuristic<\/a><\/li>\n<li><a href=\"https:\/\/www.stybelpeabody.com\/pdf\/procrastinationdeadlinesandperformance.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Procrastination, Deadlines, and Performance: Self-Control by Precommitment<\/a><\/li>\n<li><a href=\"https:\/\/ja.wikipedia.org\/wiki\/%E5%8F%8C%E6%9B%B2%E5%89%B2%E5%BC%95\" target=\"_blank\" rel=\"noopener noreferrer\">\u53cc\u66f2\u5272\u5f15 &#8211; Wikipedia<\/a><\/li>\n<li><a href=\"http:\/\/second-top.cocolog-nifty.com\/blog\/2016\/05\/post-b27a.html\" target=\"_blank\" rel=\"noopener noreferrer\">\uff5c\u53cc\u66f2\u5272\u5f15\uff5c\u58c1\u306f\u8fd1\u304f\u306a\u308b\u307b\u3069\u7d76\u671b\u611f\u304c\u5b9f\u611f\u3067\u304d\u308b: \u4e00\u756a\u3088\u308a\u4e8c\u756a<\/a><\/li>\n<li><a href=\"https:\/\/pubs.aeaweb.org\/doi\/pdfplus\/10.1257\/aer.p20151085\" target=\"_blank\" rel=\"noopener noreferrer\">Present Bias: Lessons Learned and To Be Learned<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u5c06\u6765\u306e\u5229\u76ca\u3088\u308a\u73fe\u5728\u306e\u5229\u76ca\u3092\u91cd\u8996\u3057\u3066\u3001\u884c\u52d5\u3092\u5148\u5ef6\u3070\u3057\u3059\u308b\u5fc3\u7406\u50be\u5411<\/p>\n","protected":false},"author":33,"featured_media":21594,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"English":"","footnotes":""},"glossary-category":[21],"glossary_tag":[],"class_list":["post-21584","glossary","type-glossary","status-publish","has-post-thumbnail","hentry","glossary-category-psychology-behavioraleconomics-brain-science"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary\/21584","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/users\/33"}],"version-history":[{"count":0,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary\/21584\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/media\/21594"}],"wp:attachment":[{"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/media?parent=21584"}],"wp:term":[{"taxonomy":"glossary-category","embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary-category?post=21584"},{"taxonomy":"glossary_tag","embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary_tag?post=21584"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}