{"id":21599,"date":"2020-07-03T14:06:31","date_gmt":"2020-07-03T05:06:31","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?post_type=glossary&#038;p=21599"},"modified":"2020-08-06T23:25:47","modified_gmt":"2020-08-06T14:25:47","slug":"three-click-rule","status":"publish","type":"glossary","link":"https:\/\/uxdaystokyo.com\/articles\/glossary\/three-click-rule\/","title":{"rendered":"3\u30af\u30ea\u30c3\u30af\u30eb\u30fc\u30eb"},"content":{"rendered":"<p>Web\u30b5\u30a4\u30c8\u306e\u5c0e\u7dda\u30fb\u60c5\u5831\u8a2d\u8a08\u306b\u304a\u3051\u308b\u3001\u300c\u30af\u30ea\u30c3\u30af\u6570\u300d\u306b\u95a2\u3059\u308b\u7406\u5ff5\u3002\u30e6\u30fc\u30b6\u30fc\u304c\u6700\u3082\u5c11\u306a\u3044\u884c\u52d5\u3067\u3001\u76ee\u7684\u306e\u60c5\u5831\u306b\u8fbf\u308a\u7740\u3051\u308b\u3088\u3046\u306b\u3059\u308b\u305f\u3081\u306e\u8003\u3048\u65b9\u3002<br \/>\n\u308f\u304b\u308a\u306b\u304f\u304f\u3001\u3044\u308d\u3044\u308d\u306a\u30da\u30fc\u30b8\u3092\u56de\u904a\u3057\u306a\u3044\u3068\u76ee\u7684\u306e\u60c5\u5831\u3092\u898b\u3064\u3051\u3089\u308c\u306a\u3044\u306e\u306f\u3001\u4e0d\u6e80\u306b\u611f\u3058\u3066\u30b5\u30a4\u30c8\u3092\u96e2\u308c\u3066\u3057\u307e\u3046\u61f8\u5ff5\u304c\u3042\u308b\u3002\u5b9f\u969b\u306b\u76f4\u5e30\u7387\u304c\u9ad8\u3044\u7406\u7531\u306e\u3072\u3068\u3064\u3067\u3042\u308b\u3002<\/p>\n<p>3\u30af\u30ea\u30c3\u30af\u30eb\u30fc\u30eb\u304c\u610f\u5473\u3057\u3066\u3044\u308b\u3053\u3068\u306f\u3001\u5fc5\u305a\u3057\u30823\u30af\u30ea\u30c3\u30af\u4ee5\u5185\u306b\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3001\u3068\u3044\u3046\u3053\u3068\u3067\u306f\u306a\u304f\u3001\u76f4\u611f\u7684\u306b\u7406\u89e3\u3057\u3084\u3059\u3044\u60c5\u5831\u8a2d\u8a08\u30fb\u30b5\u30a4\u30c8\u8a2d\u8a08\u306b\u3059\u3079\u304d\u3068\u3044\u3046\u3053\u3068\u3067\u3042\u308b\u3002\u308f\u304b\u308a\u3084\u3059\u3044\u5c0e\u7dda\u3092\u7528\u610f\u3059\u308b\u305f\u3081\u306b\u306f\u3001CTA\u3082\u6d3b\u7528\u3055\u308c\u308b\u3002<\/p>\n<h2>\uff13\u30af\u30ea\u30c3\u30af\u30eb\u30fc\u30eb\u306f\u5206\u304b\u308a\u3084\u3059\u3044\u69cb\u9020\u306b\u3059\u308b\u305f\u3081\u306e\u6307\u91dd<\/h2>\n<p>3\u30af\u30ea\u30c3\u30af\u30eb\u30fc\u30eb\u306e\u63d0\u5531\u8005\u306f\u3001\u300cWeb\u6a19\u6e96\u306e\u7236\u300d\u306e\u3042\u3060\u540d\u3092\u6301\u3064\u3001Web\u30c7\u30b6\u30a4\u30f3\u306e\u6a29\u5a01\u3067\u3042\u308b<ruby>Jeffrey Zeldman<rt>\u30b8\u30a7\u30d5\u30ea\u30fc\u30fb\u30bc\u30eb\u30c9\u30de\u30f3<\/rt><\/ruby>\u3067\u3042\u308b\u3002\u30bc\u30eb\u30c9\u30de\u30f3\u6c0f\u304c3\u30af\u30ea\u30c3\u30af\u30eb\u30fc\u30eb\u3067\u4f1d\u3048\u305f\u304b\u3063\u305f\u3053\u3068\u306f\u3001\u76f4\u611f\u7684\u306b\u64cd\u4f5c\u3067\u304d\u308b\u3088\u3046\u306b\u8ad6\u7406\u7684\u306a\u30b5\u30a4\u30c8\u8a2d\u8a08\u3092\u3059\u3079\u304d\u3068\u3044\u3046\u3053\u3068\u3067\u3042\u308b\u3002<\/p>\n<p>\u30bc\u30eb\u30c9\u30de\u30f3\u306f\u3001\u300cTaking Your Talent to the Web\uff082001\uff09\u300d\u3068\u3044\u3046\u66f8\u7c4d\u3067\u3001\u300c3\u30af\u30ea\u30c3\u30af\u3067\u8fbf\u308a\u7740\u3051\u308b\u3088\u3046\u306a\u8a2d\u8a08\u306f\u3001Web\u3092\u4eba\u3005\u304c\u6b63\u3057\u304f\u7528\u3044\u308b\u539f\u7406\u306b\u57fa\u3065\u3044\u3066\u3044\u308b\u300d\u3068\u8ff0\u3079\u3066\u3044\u308b\u3002\u30e6\u30fc\u30b6\u30fc\u306f\u30013\u30af\u30ea\u30c3\u30af\u3067\u6c42\u3081\u3066\u3044\u308b\u60c5\u5831\u3092\u898b\u3064\u3051\u3089\u308c\u306a\u3044\u3068\u3001\u96e2\u8131\u3057\u3066\u4ed6\u306e\u30b5\u30a4\u30c8\u306b\u884c\u3063\u3066\u3057\u307e\u3046\u53ef\u80fd\u6027\u304c\u3042\u308b\u30023\u30af\u30ea\u30c3\u30af\u3067\u76ee\u7684\u306e\u60c5\u5831\u3092\u898b\u3064\u3051\u3089\u308c\u308b\u307b\u3069\u76f4\u611f\u7684\u304b\u3064\u8ad6\u7406\u7684\u306a\u968e\u5c64\u69cb\u9020\u3092\u6301\u3064\u30b5\u30a4\u30c8\u3092\u4f5c\u6210\u3059\u308b\u305f\u3081\u306e\u6307\u91dd\u3068\u3057\u3066\u5531\u3048\u305f\u3002<\/p>\n<p>\u30bc\u30eb\u30c9\u30de\u30f3\u6c0f\u306f\u30013\u30af\u30ea\u30c3\u30af\u3067\u5168\u3066\u306e\u60c5\u5831\u306b\u30ea\u30fc\u30c1\u3067\u304d\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3001\u3068\u63d0\u5531\u3057\u3066\u3044\u308b\u308f\u3051\u3067\u306f\u306a\u3044\u3002\u5206\u304b\u308a\u3084\u3059\u3044\u69cb\u9020\u306b\u3059\u308b\u305f\u3081\u306e\u6307\u91dd\u3068\u3057\u30663\u30af\u30ea\u30c3\u30af\u30eb\u30fc\u30eb\u3092\u63d0\u5531\u3057\u3066\u3044\u308b\u3002<\/p>\n<div id=\"attachment_16732\" style=\"width: 210px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-16732\" class=\"wp-image-16732 size-full\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/06\/profile-jeffrey-zeldman.png\" alt=\"\u8096\u50cf \u30b8\u30a7\u30d5\u30ea\u30fc\u30fb\u30bc\u30eb\u30c9\u30de\u30f3\" width=\"200\" \/><p id=\"caption-attachment-16732\" class=\"wp-caption-text\">\u63d0\u5531\u5e74\uff1a2001\u5e74<br \/>\u63d0\u5531\u8005\uff1a<br \/>\u30b8\u30a7\u30d5\u30ea\u30fc\u30fb\u30bc\u30eb\u30c9\u30de\u30f3\u6c0f<br \/>\uff08\u753b\u50cf\u5f15\u7528: <a href=\"https:\/\/en.wikipedia.org\/wiki\/Jeffrey_Zeldman\" target=\"_blank\" rel=\"noopener noreferrer\">\u30b8\u30a7\u30d5\u30ea\u30fc\u30fb\u30bc\u30eb\u30c9\u30de\u30f3 &#8211; Wikipedia<\/a>\uff09<\/p><\/div>\n<h2>\u30af\u30ea\u30c3\u30af\u6570\u306f\u6e80\u8db3\u5ea6\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u306a\u3044<\/h2>\n<p>3\u30af\u30ea\u30c3\u30af\u30eb\u30fc\u30eb\u306f\u30013\u56de\u306e\u30af\u30ea\u30c3\u30af\u3067\u5168\u3066\u306e\u60c5\u5831\u306b\u8fbf\u308a\u7740\u304f\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u308b\u308f\u3051\u3067\u306f\u306a\u3044\u3002\u308f\u304b\u308a\u3084\u3059\u3044\u60c5\u5831\u69cb\u9020\u3092\u7528\u3044\u308c\u3070\u3001\u5c11\u306a\u3044\u30af\u30ea\u30c3\u30af\u3067\u3082\u76ee\u7684\u306b\u8fbf\u308a\u7740\u304d\u3084\u3059\u304f\u306a\u308a\u3001\u6e80\u8db3\u5ea6\u306f\u7dad\u6301\u3067\u304d\u308b\u3002\u305d\u306e\u4e00\u65b9\u3067\u3001\u300c\u30af\u30ea\u30c3\u30af\u6570\u304c\u591a\u3044\u3053\u3068\u3068\u6e80\u8db3\u5ea6\u306f\u3001\u5f71\u97ff\u3057\u5408\u308f\u306a\u3044\u300d\u3068\u3044\u3046\u8abf\u67fb\u7d50\u679c\u3082\u3042\u308b\u3002<\/p>\n<p>\u30af\u30ea\u30c3\u30af\u6570\u306b\u3088\u3063\u3066\u6e80\u8db3\u5ea6\u306b\u5f71\u97ff\u3057\u306a\u3044\u3053\u3068\u3092\u5b9f\u8a3c\u3059\u308b\u305f\u3081\u3001UX\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30fc\u30e0\u306e<a href=\"https:\/\/www.uie.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">UIE<\/a>\u306f\u3001\u300c\u30af\u30ea\u30c3\u30af\u6570\u3067\u6e80\u8db3\u5ea6\u304c\u5909\u5316\u3059\u308b\u304b\u300d\u3092\u8a08\u6e2c\u3057\u305f\u3002<\/p>\n<p>\u76ee\u7684\u306e\u60c5\u5831\u306b\u30a2\u30af\u30bb\u30b9\u3059\u308b\u307e\u3067\u306b\u3001\u300c\u5fc5\u8981\u306a\u30af\u30ea\u30c3\u30af\u6570\u304c\u5897\u3048\u308b\u3053\u3068\u3067\u3001\u30b5\u30a4\u30c8\u306b\u4e0d\u6e80\u3092\u611f\u3058\u308b\u30e6\u30fc\u30b6\u30fc\u306e\u5272\u5408\u306f\u5909\u5316\u3059\u308b\u304b\u300d\u3092\u691c\u8a3c\u3057\u305f\u3068\u3053\u308d\u3001\u30af\u30ea\u30c3\u30af\u6570\u306e\u91cf\u306b\u95a2\u308f\u3089\u305a\u3001\u30e6\u30fc\u30b6\u30fc\u306e46%\u304b\u308961%\u304c\u4e0d\u6e80\u3092\u611f\u3058\u3066\u3044\u305f\u3002\u307e\u305f\u30016\u56de\u307e\u3067\u306f\u4e0d\u6e80\u306b\u611f\u3058\u308b\u4e00\u65b9\u3001\u305d\u308c\u4ee5\u4e0a\u306f\u4e0d\u6e80\u306b\u611f\u3058\u306a\u3044\u7d50\u679c\u304c\u51fa\u305f\u3002<\/p>\n<p>\u3053\u306e\u5b9f\u9a13\u306e\u5177\u4f53\u7684\u306aUI\u306f\u516c\u958b\u3055\u308c\u3066\u3044\u306a\u3044\u305f\u3081\u3001\u3069\u3053\u307e\u3067\u6b63\u78ba\u6027\u304c\u9ad8\u3044\u304b\u306f\u306f\u3063\u304d\u308a\u8a00\u3048\u306a\u3044\u304c\u3001\u308f\u304b\u308a\u3084\u3059\u3044\u30af\u30ea\u30c3\u30af\u3067\u3042\u308c\u3070\u3001\u30e6\u30fc\u30b6\u306f\u4e0d\u6e80\u306b\u601d\u308f\u306a\u3044\u53ef\u80fd\u6027\u3082\u3042\u308b\u3002<\/p>\n<p>\u3064\u307e\u308a\u3001\u300c\u30af\u30ea\u30c3\u30af\u6570\u304c\u5897\u3048\u3066\u3082\u3001\u76f4\u63a5\u7684\u306b\u4e0d\u6e80\u3092\u611f\u3058\u308b\u3068\u3044\u3046\u3053\u3068\u306f\u306a\u3044\u300d\u3053\u3068\u304c\u5b9f\u8a3c\u3055\u308c\u305f\u3002<\/p>\n<div id=\"attachment_16729\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-16729\" class=\"wp-image-16729 size-large\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/06\/no-change-your-frustration-level.png\" alt=\"\u30af\u30ea\u30c3\u30af\u6570\u304c\u591a\u304f\u3066\u3082\u4e0d\u6e80\u5ea6\u306f\u5909\u308f\u3089\u306a\u3044\" width=\"700\" \/><p id=\"caption-attachment-16729\" class=\"wp-caption-text\">\u30af\u30ea\u30c3\u30af\u6570\u304c\u591a\u304f\u3066\u3082\u4e0d\u6e80\u5ea6\u306f\u5909\u308f\u3089\u306a\u3044<\/p><\/div>\n<h2>\u60c5\u5831\u3092\u898b\u3064\u3051\u3084\u3059\u304f\u3059\u308b\u305f\u3081\u306eCTA\u6d3b\u7528<\/h2>\n<p>3\u30af\u30ea\u30c3\u30af\u30eb\u30fc\u30eb\u306e\u672c\u8cea\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u76ee\u7684\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u3001\u52b9\u7387\u826f\u304f\u60c5\u5831\u3092\u898b\u3064\u3051\u3089\u308c\u308b\u3088\u3046\u306b\u914d\u616e\u3059\u308b\u3053\u3068\u3067\u3042\u308b\u3002<\/p>\n<p>\u52b9\u7387\u3088\u304f\u76ee\u7684\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u9054\u6210\u3057\u3066\u3082\u3089\u3044\u305f\u3044\u884c\u52d5\u3092\u559a\u8d77\u3055\u305b\u308b<a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/call-to-action\/\" target=\"_blank\" rel=\"noopener noreferrer\">CTA\uff08\u30b3\u30fc\u30eb\u30c8\u30a5\u30a2\u30af\u30b7\u30e7\u30f3\uff09<\/a>\u3092\u914d\u7f6e\u3059\u308b\u3053\u3068\u306f\u52b9\u679c\u7684\u3060\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u4ee5\u4e0b\u306b\u8a18\u8f09\u3057\u305f\u753b\u50cf\u306e\u8ee2\u8077\u652f\u63f4\u30b5\u30a4\u30c8\u3067\u306f\u3001\u4f1a\u54e1\u767b\u9332\u3092\u884c\u3044\u3084\u3059\u304f\u3059\u308b\u305f\u3081\u306b\u3001\u6700\u77ed\u30eb\u30fc\u30c8\u3068\u3057\u3066\u306eCTA\u3092\u914d\u7f6e\u3057\u3066\u3044\u308b\u3002CTA\u3092\u7f6e\u304f\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u8ee2\u8077\u76f8\u8ac7\u306b\u5fdc\u3058\u3084\u3059\u3044\u6d41\u308c\u3092\u6574\u3048\u3066\u3044\u308b\u3002<\/p>\n<p>\u6700\u521d\u304b\u3089\u5168\u3066\u306e\u5e0c\u671b\u6761\u4ef6\u3092\u9078\u629e\u3057\u3066\u3082\u3089\u3046\u306e\u3067\u306f\u306a\u304f\u3001\u30b9\u30c6\u30c3\u30d7\u3092\u5206\u3051\u3066\u5e0c\u671b\u6761\u4ef6\u3092\u9078\u629e\u3057\u3066\u3082\u3089\u3046\u3002\u30b9\u30c6\u30c3\u30d7\u3092\u5206\u3051\u3066\u767b\u9332\u3092\u9032\u3081\u3066\u3082\u3089\u3046\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u60c5\u5831\u3092\u63a2\u3059\u8ca0\u8377\u3092\u611f\u3058\u305a\u306b\u3001\u52b9\u7387\u826f\u304f\u76ee\u6a19\u306b\u8fbf\u308a\u7740\u3051\u308b\u5c0e\u7dda\u3092\u7528\u610f\u3057\u3066\u3044\u308b\u3002<\/p>\n<div id=\"attachment_16729\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-16729\" class=\"wp-image-16729 size-large\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/06\/design-of-the-member-registration-line.png\" alt=\"\u4f1a\u54e1\u767b\u9332\u306e\u5c0e\u7dda\u8a2d\u8a08\" width=\"700\" \/><p id=\"caption-attachment-16729\" class=\"wp-caption-text\">\u76ee\u7684\u9054\u6210\u307e\u3067\u306b\u3001\u30af\u30ea\u30c3\u30af\u3092\u5c11\u306a\u304f\u3059\u308b\u3053\u3068\u3092\u914d\u616e\u3057\u305f\u5c0e\u7dda\u8a2d\u8a08\u4f8b\uff1a<\/p>\n<p>\u30ec\u30d0\u30ec\u30c3\u30b8 TOP\u30da\u30fc\u30b8\u306eCTA\uff08<a href=\"https:\/\/freelance.levtech.jp\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/freelance.levtech.jp\/<\/a>\uff09<\/p><\/div>\n<h2>\u95a2\u9023\u7528\u8a9e<\/h2>\n<ul>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/zero-click\/\" target=\"_blank\" 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Action\u306e\u52b9\u679c\u3092\u5411\u4e0a\u3055\u305b\u308b10\u306e\u30c6\u30af\u30cb\u30c3\u30af<\/a><\/li>\n<\/ul>\n<h2>\u53c2\u8003\u30b5\u30a4\u30c8<\/h2>\n<ul>\n<li><a href=\"https:\/\/ja.wikipedia.org\/wiki\/\u30b8\u30a7\u30a4\u30fb\u30a2\u30c3\u30d7\u30eb\u30c8\u30f3\" target=\"_blank\" rel=\"noopener noreferrer\">\u30b8\u30a7\u30a4\u30fb\u30a2\u30c3\u30d7\u30eb\u30c8\u30f3\uff5cWikipedia<\/a><\/li>\n<li><a href=\"https:\/\/ja.wikipedia.org\/wiki\/%E3%83%A1%E3%82%A4%E3%83%B3%E3%83%87%E3%83%AB%E3%83%88%E3%83%BB%E3%83%9B%E3%83%83%E3%83%99%E3%83%9E\" target=\"_blank\" rel=\"noopener noreferrer\">Three-click rule | Wikipedia<\/a><\/li>\n<li><a href=\"https:\/\/medium.com\/@allyreeves\/the-3-clicks-rule-c9bb5eaf7d31\" target=\"_blank\" rel=\"noopener noreferrer\">The 3 Clicks Rule &#8211; allyreeves &#8211; Medium<\/a><\/li>\n<li><a href=\"https:\/\/cahdsu.wordpress.com\/2010\/01\/03\/highlights-from-prioritizing-web-usability\/\" target=\"_blank\" rel=\"noopener noreferrer\">Highlights from Prioritizing Web Usability | CAH@DSU<\/a><\/li>\n<li><a href=\"https:\/\/articles.uie.com\/strategies_categories\/\" target=\"_blank\" rel=\"noopener noreferrer\">Strategies for Categorizing Categories &#8211; UX Articles by UIE<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u30e6\u30fc\u30b6\u30fc\u304c\u5c11\u306a\u3044\u30af\u30ea\u30c3\u30af\u3067\u76ee\u7684\u306e\u60c5\u5831\u306b\u8fbf\u308a\u7740\u304f\u3053\u3068\u3092\u7406\u60f3\u3068\u3057\u305f\u8003\u3048\u65b9<\/p>\n","protected":false},"author":27,"featured_media":21601,"template":"","meta":{"_monsterinsights_skip_tracking":false,"English":"Three-click rule","footnotes":""},"glossary-category":[347],"glossary_tag":[],"class_list":["post-21599","glossary","type-glossary","status-publish","has-post-thumbnail","hentry","glossary-category-design-informationdesign"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta 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