{"id":21757,"date":"2020-07-31T13:36:33","date_gmt":"2020-07-31T04:36:33","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?post_type=glossary&#038;p=21757"},"modified":"2020-07-31T13:36:33","modified_gmt":"2020-07-31T04:36:33","slug":"aisas","status":"publish","type":"glossary","link":"https:\/\/uxdaystokyo.com\/articles\/glossary\/aisas\/","title":{"rendered":"AISAS\uff08\u30a2\u30a4\u30b5\u30b9\uff09"},"content":{"rendered":"<p>\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u30e2\u30c7\u30eb\u306f1924\u5e74\u306b\u63d0\u5531\u3055\u308c\u305fAIDMA(\u30a2\u30a4\u30c9\u30de)\u304c\u4e00\u822c\u7684\u3067\u3042\u3063\u305f\u304c\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3084SNS\u306e\u767b\u5834\u306b\u4f34\u3044\u3001\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u30e2\u30c7\u30eb\u306b\u306f\u691c\u7d22\u3084\u30b7\u30a7\u30a2\u3068\u3044\u3063\u305f\u3001\u305d\u308c\u307e\u3067\u306eAIDMA\u30e2\u30c7\u30eb\u306b\u53ce\u307e\u3089\u306a\u3044\u884c\u52d5\u304c\u898b\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306a\u6d88\u8cbb\u8005\u3092\u30a2\u30af\u30c6\u30a3\u30d6\u30b3\u30f3\u30b7\u30e5\u30fc\u30de\u30fc\u3068\u540d\u4ed8\u3051\u3001\u65b0\u305f\u306a\u8cfc\u8cb7\u30e2\u30c7\u30eb\u3068\u3057\u30662004\u5e74\u306b\u96fb\u901a\u3088\u308a\u63d0\u5531\u3055\u308c\u305f\u306e\u304cAISAS\uff08\u30a2\u30a4\u30b5\u30b9\uff09\u3067\u3042\u308b\u3002AISAS\u3082AIDMA\u3068\u540c\u3058\u304f\u3001\u6d88\u8cbb\u8005\u304c\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u77e5\u3063\u3066\u304b\u3089\u8cfc\u5165\u3059\u308b\u307e\u3067\u306e\u4e00\u9023\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u5206\u5272\u3057\u3001\u305d\u308c\u305e\u308c\u30d5\u30a7\u30fc\u30ba\u306e\u982d\u6587\u5b57\u3092\u53d6\u3063\u3066\u8868\u3057\u3066\u3044\u308b\u3002<\/p>\n<ul>\n<li>\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u77e5\u308a\uff08\u6ce8\u610f\uff1a<b>A<\/b>ttention\uff09<\/li>\n<li>\u8208\u5473\u30fb\u95a2\u5fc3\u3092\u6301\u3061\uff08\u95a2\u5fc3\uff1a<b>I<\/b>nterest\uff09<\/li>\n<li>\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3067\u691c\u7d22\u3057\uff08\u691c\u7d22\uff1a<b>S<\/b>earch\uff09<\/li>\n<li>\u8cfc\u5165\u30fb\u7533\u8fbc\u3092\u3057\uff08\u884c\u52d5\uff1a<b>A<\/b>ction\uff09<\/li>\n<li>\u5546\u54c1\u30fb\u4f53\u9a13\u3092\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3067\u5171\u6709\u3059\u308b\uff08\u5171\u6709\uff1a<b>S<\/b>hare\uff09<\/li>\n<\/ul>\n<div 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href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/aidma\/\" target=\"_blank\" rel=\"noopener noreferrer\">AIDMA<\/a><\/li>\n<\/ul>\n<h2>\u53c2\u8003\u30b5\u30a4\u30c8<\/h2>\n<ul>\n<li><a href=\"https:\/\/dentsu-ho.com\/articles\/3100\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cDual AISAS\u201d\u3067\u8003\u3048\u308b\u3001\u3082\u3063\u3068\u58f2\u308b\u305f\u3081\u306e\u6226\u7565\u3002\uff5c\u30a6\u30a7\u30d6\u96fb\u901a\u5831<\/a><\/li>\n<li><a href=\"https:\/\/wirelesswire.jp\/2016\/12\/58257\/\" target=\"_blank\" rel=\"noopener noreferrer\">AISAS\u306f\u3082\u3046\u53e4\u3044? \u88fd\u54c1\u958b\u767a\u306e\u305f\u3081\u306e\u601d\u8003\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/a><\/li>\n<li><a href=\"https:\/\/prtimes.jp\/main\/html\/rd\/p\/000000012.000009391.html\" target=\"_blank\" rel=\"noopener noreferrer\">\uff5e\u30e9\u30a4\u30d5\u30ab\u30fc\u30c9CM\u300e\u30ab\u30fc\u30c9\u306e\u5207\u308a\u65b9\u304c\u4eba\u751f\u3060\u300f\u30b7\u30ea\u30fc\u30ba\uff5e2015\u5e74\u5ea6 \u7b2c16\u56deACC\u30d1\u30fc\u30de\u30cd\u30f3\u30c8\u30b3\u30ec\u30af\u30b7\u30e7\u30f3\uff08CM\u6bbf\u5802\u5165\u308a\uff09\u306e\u53d7\u8cde\u306b\u3064\u3044\u3066<\/a><\/li>\n<li><a href=\"https:\/\/www.soumu.go.jp\/johotsusintokei\/whitepaper\/ja\/r01\/pdf\/index.html\" target=\"_blank\" rel=\"noopener noreferrer\">\u7dcf\u52d9\u7701\uff5c\u4ee4\u548c\u5143\u5e74\u7248 \u60c5\u5831\u901a\u4fe1\u767d\u66f8<\/a><\/li>\n<li><a href=\"https:\/\/www.netratings.co.jp\/news_release\/2017\/11\/Newsrelease20171108.html\" target=\"_blank\" rel=\"noopener noreferrer\">\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3067\u306f\u5e73\u574730\u500b\u306e\u30a2\u30d7\u30ea\u304c\u5229\u7528\u3055\u308c\u3001\u5229\u7528\u6642\u9593\u306e85%\u3092\u5360\u3081\u308b \uff5e\u30cb\u30fc\u30eb\u30bb\u30f3 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Japan<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3092\u6d3b\u7528\u3059\u308b\u6d88\u8cbb\u8005\u304c\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u77e5\u3063\u3066\u304b\u3089\u3001\u8cfc\u5165\u3057\u3066\u5171\u6709\u3059\u308b\u307e\u3067\u306e\u4e00\u9023\u306e\u30d7\u30ed\u30bb\u30b9<\/p>\n","protected":false},"author":12,"featured_media":21759,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"English":"AISAS","footnotes":""},"glossary-category":[22,358],"glossary_tag":[],"class_list":["post-21757","glossary","type-glossary","status-publish","has-post-thumbnail","hentry","glossary-category-tools-frameworks-methodologies","glossary-category-marketing-business"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary\/21757","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/users\/12"}],"version-history":[{"count":0,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary\/21757\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/media\/21759"}],"wp:attachment":[{"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/media?parent=21757"}],"wp:term":[{"taxonomy":"glossary-category","embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary-category?post=21757"},{"taxonomy":"glossary_tag","embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary_tag?post=21757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}