{"id":22715,"date":"2020-12-11T08:53:55","date_gmt":"2020-12-10T23:53:55","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?post_type=glossary&#038;p=22715"},"modified":"2020-12-12T13:38:07","modified_gmt":"2020-12-12T04:38:07","slug":"not-invented-here-syndrome","status":"publish","type":"glossary","link":"https:\/\/uxdaystokyo.com\/articles\/glossary\/not-invented-here-syndrome\/","title":{"rendered":"NIH\u75c7\u5019\u7fa4(\u81ea\u524d\u4e3b\u7fa9)"},"content":{"rendered":"<p>NIH\u3068\u306fNot Invented Here\u306e\u7565\u3067\u3001\u300c\u3053\u3053\u3067\u767a\u660e\u3055\u308c\u3066\u3044\u306a\u3044\u3082\u306e\uff08\uff1d\u4ed6\u4eba\u304c\u4f5c\u3063\u305f\u3082\u306e\uff09\u3092\u5426\u5b9a\u3059\u308b\u300d\u3068\u3044\u3046\u610f\u5473\u3067\u3042\u308b\u3002\u3064\u307e\u308a\u3001\u81ea\u5206\u304c\u8003\u3048\u305f\u3082\u306e\u304c\u4e00\u756a\u826f\u3044\u3068\u8003\u3048\u308b\u601d\u8003\u3067\u3001<b>\u81ea\u524d\u4e3b\u7fa9<\/b>\u3068\u3082\u8a00\u308f\u308c\u308b\u3002\u4ed6\u8005\u306e\u3082\u306e\u3092\u4f7f\u3044\u305f\u304f\u306a\u3044\u3068\u3044\u3046\u610f\u5473\u3067\u3001<b>\u6b6f\u30d6\u30e9\u30b7\u7406\u8ad6<\/b>\u3068\u3082\u547c\u3070\u308c\u308b\u3002<\/p>\n<p>NIH\u75c7\u5019\u7fa4\u306b\u9665\u308b\u3068\u3001\u81ea\u5206\u306e\u4f5c\u3063\u305f\u3082\u306e\u306b\u57f7\u7740\u3057\u5408\u7406\u7684\u306b\u5224\u65ad\u3067\u304d\u306a\u304f\u306a\u308b\u3002\u4e00\u65b9\u3067\u3001NIH\u75c7\u5019\u7fa4\u3092\u3046\u307e\u304f\u6d3b\u7528\u3059\u308c\u3070\u3001\u4ed5\u4e8b\u3084\u7814\u7a76\u306b\u5bfe\u3057\u3066\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u9ad8\u3081\u308b\u52b9\u679c\u304c\u3042\u308b\u3068\u3055\u308c\u308b\u3002<\/p>\n<p>\u30de\u30b5\u30c1\u30e5\u30fc\u30bb\u30c3\u30c4\u5de5\u79d1\u5927\u5b66\u306e\u30b9\u30ed\u30fc\u30f3\u7d4c\u55b6\u5927\u5b66\u9662\u306e<ruby>Ralph Katz<rt>\u30e9\u30eb\u30d5\u30fb\u30ab\u30c3\u30c4<\/rt><\/ruby>\u3068<ruby>Thomas J. Allen<rt>\u30c8\u30fc\u30de\u30b9J\u30a2\u30ec\u30f3<\/rt><\/ruby>\u304c1982\u5e74\u306b<a href=\"https:\/\/macro.media.mit.edu\/share\/NotInventedHere.pdf\" target=\"_blanck\" rel=\"noopener noreferrer\">\u767a\u8868\u3057\u305f\u8ad6\u6587<\/a>\u3067NIH\u75c7\u5019\u7fa4\u3092\u5b9a\u7fa9\u3057\u305f\u3002<\/p>\n<div id=\"attachment_22720\" style=\"width: 490px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-22720\" class=\"size-full wp-image-22720\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/12\/ralph-and-thomas.png\" alt=\"\u30e9\u30eb\u30d5\u30fb\u30ab\u30c3\u30c4\u3068\u30c8\u30fc\u30de\u30b9J\u30a2\u30ec\u30f3\u306e\u8096\u50cf\" width=\"480\" height=\"240\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/12\/ralph-and-thomas.png 480w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/12\/ralph-and-thomas-300x150.png 300w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><p id=\"caption-attachment-22720\" class=\"wp-caption-text\">\u30e9\u30eb\u30d5\u30fb\u30ab\u30c3\u30c4\u3068\u30c8\u30fc\u30de\u30b9\u30fbJ\u30fb\u30a2\u30ec\u30f3<br \/>\u5f15\u7528\u5143\uff1a<a href=\"https:\/\/mitsloan.mit.edu\/\" target=\"_blanck\" rel=\"noopener noreferrer\">MIT Sloan School of Management<\/a><\/p><\/div>\n<h2>SONY\u3084\u30a8\u30b8\u30bd\u30f3\u3082\u9665\u3063\u305fNIH\u75c7\u5019\u7fa4<\/h2>\n<p>\u3042\u308b\u5206\u91ce\u3067\u6210\u529f\u3092\u53ce\u3081\u305f\u4eba\u7269\u3084\u4f01\u696d\u304c\u3001\u4ed6\u4eba\u3084\u4ed6\u793e\u306e\u30a2\u30a4\u30c7\u30a2\u306b\u7121\u95a2\u5fc3\u306b\u306a\u3063\u305f\u308a\u3001\u982d\u3054\u306a\u3057\u306b\u6279\u5224\u3059\u308b\u3053\u3068\u304c\u3042\u308b\u3002<\/p>\n<p>SONY\u306f\u3001\u904e\u53bb\u306b\u30a6\u30a9\u30fc\u30af\u30de\u30f3\u306a\u3069\u5927\u30d2\u30c3\u30c8\u5546\u54c1\u3092\u751f\u307f\u51fa\u3057\u305f\u5f8c\u3001\u81ea\u793e\u306e\u767a\u660e\u4ee5\u5916\u306e\u3053\u3068\u306b\u306f\u95a2\u5fc3\u3092\u6301\u305f\u306a\u304f\u306a\u3063\u305f\u3002iPod\u3088\u308a\u30bd\u30cb\u30fc\u306e\u81ea\u793e\u88fd\u54c1\u304c\u826f\u3044\u3082\u306e\u3067\u3042\u308b\u3068\u3044\u3046NIH\u75c7\u5019\u7fa4\u306b\u9665\u3063\u3066\u3044\u305f\u3053\u3068\u3067\u3001mp3\u30d7\u30ec\u30a4\u30e4\u30fc\u306e\u958b\u767a\u306b\u51fa\u9045\u308c\u3066\u3057\u307e\u3063\u305f\u3002<\/p>\n<div id=\"attachment_22718\" style=\"width: 510px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-22718\" class=\"size-full wp-image-22718\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/12\/iphone-walkman.png\" alt=\"\u30a6\u30a9\u30fc\u30af\u30de\u30f3\u3068iPod\u306e\u5199\u771f\" width=\"500\" height=\"573\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/12\/iphone-walkman.png 500w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/12\/iphone-walkman-262x300.png 262w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><p id=\"caption-attachment-22718\" class=\"wp-caption-text\">SONY\u306e\u30a6\u30a9\u30fc\u30af\u30de\u30f3\u3068Apple\u306eiPod<br \/>\u5f15\u7528\u5143\uff1a<a href=\"https:\/\/appletechlab.jp\/blog-entry-1338.html\" target=\"_blanck\" rel=\"noopener noreferrer\">SONY \u521d\u4ee3\u30a6\u30a9\u30fc\u30af\u30de\u30f3 (TPS-L2)\u3068iPod \u518d\u8003\u3010\uff11\u3011<\/a><\/p><\/div>\n<p>\u84c4\u97f3\u5668\u306a\u3069\u306e\u958b\u767a\u3067\u540d\u58f0\u3092\u5f97\u305f\u30c8\u30fc\u30de\u30b9\u30fb\u30a8\u30b8\u30bd\u30f3\u306f\u3001\u76f4\u6d41\u96fb\u6d41\u3092\u958b\u767a\u3057\u305f\u3002\u305d\u306e\u5f8c\u3001\u30cb\u30b3\u30e9\u30fb\u30c6\u30b9\u30e9\u306b\u3088\u308a\u958b\u767a\u3055\u308c\u305f\u4ea4\u6d41\u96fb\u6d41\u306f\u3001\u76f4\u6d41\u96fb\u6d41\u3088\u308a\u96fb\u5727\u5909\u63db\u304c\u5bb9\u6613\u3067\u512a\u308c\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u3063\u305f\u3002\u30a8\u30b8\u30bd\u30f3\u306f\u81ea\u8eab\u304c\u958b\u767a\u3057\u305f\u76f4\u6d41\u96fb\u6d41\u304c\u512a\u308c\u3066\u3044\u308b\u3068\u601d\u3044\u8fbc\u3080NIH\u75c7\u5019\u7fa4\u306b\u9665\u308a\u3001\u4ea4\u6d41\u96fb\u6d41\u3092\u6279\u5224\u3057\u305f\u3002<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/2FTxKFsWz60\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\n\u30a8\u30b8\u30bd\u30f3\u3068\u30c6\u30b9\u30e9\u306e\u78ba\u57f7\u3092\u63cf\u3044\u305f\u6620\u753b\u300c<a href=\"https:\/\/www.youtube.com\/watch?v=2FTxKFsWz60\" target=\"_blanck\" rel=\"noopener noreferrer\">The Current War<\/a><span style=\"font-weight: 400;\">\u300d<br \/>\n<\/span><\/p>\n<h2>\u81ea\u5206\u306e\u30a2\u30a4\u30c7\u30a2\u3092\u9ad8\u304f\u8a55\u4fa1\u3059\u308b\u3053\u3068\u3092\u8a3c\u660e\u3057\u305f\u5b9f\u9a13<\/h2>\n<p>\u884c\u52d5\u7d4c\u6e08\u5b66\u8005\u306e\u30c0\u30f3\u30fb\u30a2\u30ea\u30a8\u30ea\u30fc\u306f\u3001\u81ea\u5206\u306e\u30a2\u30a4\u30c7\u30a2\u304c\u512a\u308c\u3066\u3044\u308b\u3068\u601d\u3044\u8fbc\u3080\u300cNIH\u75c7\u5019\u7fa4\u300d\u306e\u5fc3\u7406\u50be\u5411\u3092\u8a3c\u660e\u3059\u308b\u5b9f\u9a13\u3092\u884c\u3063\u305f\u3002<\/p>\n<p>\u793e\u4f1a\u554f\u984c\u306e\u89e3\u6c7a\u7b56\u306b\u5bfe\u3057\u3066\u6570\u5343\u4eba\u306b\u56de\u7b54\u3057\u3066\u3082\u3089\u3063\u305f\u3002\u30a2\u30f3\u30b1\u30fc\u30c8\u5185\u5bb9\u306f\u3001\u5b9f\u73fe\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u3001\u5b9f\u73fe\u306e\u305f\u3081\u306e\u30ea\u30bd\u30fc\u30b9\u30fb\u304a\u91d1\u3092\u3069\u308c\u304f\u3089\u3044\u304b\u3051\u3089\u308c\u308b\u304b\u3068\u3044\u3046\u3082\u306e\u3060\u3002\u305d\u306e\u30a2\u30f3\u30b1\u30fc\u30c8\u306b\u56de\u7b54\u3057\u305f\u81ea\u5206\u306e\u5185\u5bb9\u3068\u3001\u540c\u3058\u5358\u8a9e\u3092\u4f7f\u3063\u305f\u4ed6\u4eba\u306e\u30a2\u30f3\u30b1\u30fc\u30c8\u5185\u5bb9\u306e\u8a55\u4fa1\u3092\u3057\u3066\u3082\u3089\u3063\u305f\u3002<\/p>\n<p>\u7d50\u679c\u7684\u306b\u3001<strong>\u81ea\u5206\u3067\u8003\u3048\u305f\u89e3\u6c7a\u7b56\u306b\u9ad8\u3044\u8a55\u4fa1\u3092\u3064\u3051\u308b\u4eba\u304c\u591a\u304b\u3063\u305f<\/strong>\u3002\u5185\u5bb9\u306e\u826f\u3057\u60aa\u3057\u306b\u3088\u3089\u305a\u81ea\u5206\u304c\u8003\u3048\u305f\u3082\u306e\u304c\u4ed6\u3088\u308a\u3082\u512a\u308c\u3066\u3044\u308b\u3068\u8003\u3048\u308b\u300cNIH\u75c7\u5019\u7fa4\u300d\u306e\u5fc3\u7406\u50be\u5411\u304c\u8a3c\u660e\u3055\u308c\u305f\u3002<\/p>\n<div id=\"attachment_22717\" style=\"width: 1051px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-22717\" class=\"wp-image-22717 size-full\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/12\/case-nih.png\" alt=\"NIH\u3092\u8a3c\u660e\u3059\u308b\u5b9f\u9a13\" width=\"1041\" height=\"965\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/12\/case-nih.png 1041w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/12\/case-nih-300x278.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/12\/case-nih-1024x949.png 1024w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/12\/case-nih-768x712.png 768w\" sizes=\"auto, (max-width: 1041px) 100vw, 1041px\" \/><p id=\"caption-attachment-22717\" class=\"wp-caption-text\">\u81ea\u5206\u304c\u8003\u3048\u305f\u89e3\u6c7a\u7b56\u306b\u9ad8\u3044\u8a55\u4fa1\u3092\u3064\u3051\u308b\u4eba\u304c\u591a\u3044\u3053\u3068\u304c\u308f\u304b\u308b\u5b9f\u9a13<\/p><\/div>\n<h2>\u6e0b\u3005\u76f8\u624b\u306b\u5f93\u3046\u72b6\u6cc1\u3067\u59a5\u5354\u3057\u305f\u884c\u52d5\u306b\u9665\u308a\u3084\u3059\u3044<\/h2>\n<p>NIH\u75c7\u5019\u7fa4\u306b\u3088\u308b\u554f\u984c\u306f\u3001\u30a2\u30a4\u30c7\u30a2\u3092\u4ed5\u4e8b\u306b\u3059\u308b\u767a\u660e\u5bb6\u3084\u8d77\u696d\u5bb6\u30fb\u7d4c\u55b6\u8005\u306e\u3088\u3046\u306a\u4eba\u3060\u3051\u306b\u8d77\u3053\u308b\u554f\u984c\u3067\u306f\u306a\u304f\u3001\u3069\u3093\u306a\u4eba\u3067\u3082\u8eab\u8fd1\u306a\u72b6\u6cc1\u3067\u8d77\u3053\u308a\u3046\u308b\u3002\u66f8\u7c4d\u300c<a href=\"https:\/\/www.amazon.co.jp\/%E3%83%88%E3%83%AA%E3%82%AC%E3%83%BC-%E8%87%AA%E5%88%86%E3%82%92%E5%A4%89%E3%81%88%E3%82%8B%E3%82%B3%E3%83%BC%E3%83%81%E3%83%B3%E3%82%B0%E3%81%AE%E6%A5%B5%E6%84%8F-%E3%83%9E%E3%83%BC%E3%82%B7%E3%83%A3%E3%83%AB%E3%83%BB%E3%82%B4%E3%83%BC%E3%83%AB%E3%83%89%E3%82%B9%E3%83%9F%E3%82%B9\/dp\/4532320496\" target=\"_blanck\" rel=\"noopener noreferrer\">\u30c8\u30ea\u30ac\u30fc 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id=\"attachment_22721\" style=\"width: 1013px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-22721\" class=\"size-full wp-image-22721\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/12\/soso-probrem.png\" alt=\"NIH\u75c7\u5019\u7fa4\u304c\u5f15\u304d\u8d77\u3053\u3059\u307e\u3042\u307e\u3042\u554f\u984c\" width=\"1003\" height=\"579\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/12\/soso-probrem.png 1003w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/12\/soso-probrem-300x173.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/12\/soso-probrem-768x443.png 768w\" sizes=\"auto, (max-width: 1003px) 100vw, 1003px\" \/><p id=\"caption-attachment-22721\" class=\"wp-caption-text\">\u4ed6\u8005\u306e\u6307\u793a\u306b\u6e0b\u3005\u5f93\u3046\u5834\u5408\u3001NIH\u75c7\u5019\u7fa4\u306b\u9665\u308a\u300c\u307e\u3042\u307e\u3042\u300d\u306a\u72b6\u6cc1\u3067\u3084\u3081\u3066\u3057\u307e\u3046<\/p><\/div>\n<p>\u81ea\u5206\u304c\u76f8\u624b\u306b\u5f93\u3046\u3068\u304d\u306f\u3001NIH\u75c7\u5019\u7fa4\u306b\u9665\u3063\u3066\u59a5\u5354\u3057\u305f\u884c\u52d5\u3092\u3057\u3066\u3044\u306a\u3044\u304b\u5ba2\u89b3\u7684\u306b\u306a\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002\u9006\u306b\u3001\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u3084\u4ed6\u30c1\u30fc\u30e0\u306a\u3069\u306e\u5468\u56f2\u3092\u5dfb\u304d\u8fbc\u3080\u5834\u5408\u306f\u3001\u300c\u6e0b\u3005\u5f93\u3063\u3066\u3082\u3089\u3046\u300d\u72b6\u6cc1\u3092\u907f\u3051\u3001\u76f8\u624b\u306b\u5224\u65ad\u3084\u8003\u3048\u3092\u7d0d\u5f97\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u304c\u5927\u5207\u3067\u3042\u308b\u3002NIH\u75c7\u5019\u7fa4\u306e\u7279\u6027\u3092\u77e5\u3063\u3066\u3044\u308b\u3053\u3068\u3067\u3001\u5468\u56f2\u3068\u5354\u529b\u3057\u3066\u9032\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<h2>NIH\u75c7\u5019\u7fa4\u3092\u6d3b\u7528\u3057\u3066\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u9ad8\u3081\u308b<\/h2>\n<p>\u884c\u52d5\u7d4c\u6e08\u5b66\u8005\u3068\u3057\u3066\u77e5\u3089\u308c\u308b\u30c0\u30f3\u30fb\u30a2\u30ea\u30a8\u30ea\u30fc\u306f\u300c<a href=\"https:\/\/www.amazon.co.jp\/dp\/4150504059\/ref=cm_sw_r_tw_dp_x_gBRQFbE1QTJ14\" target=\"_blanck\" rel=\"noopener noreferrer\">\u4e0d\u5408\u7406\u3060\u304b\u3089\u3046\u307e\u304f\u3044\u304f<\/a>\u300d\u306e\u4e2d\u3067\u3001NIH\u75c7\u5019\u7fa4\u306f\u81ea\u5206\u304c\u8003\u6848\u3057\u305f\u3068\u601d\u3046\u3053\u3068\u3067\u6240\u6709\u610f\u8b58\u3092\u611f\u3058\u3001\u3088\u308a\u4fa1\u5024\u3092\u611f\u3058\u3084\u3059\u3044<a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/endowment-effect\/\">\u4fdd\u6709\u52b9\u679c<\/a>\u304c\u8d77\u3053\u308b\u3068\u8ff0\u3079\u3066\u3044\u308b\u3002\u6240\u6709\u610f\u8b58\u306b\u3088\u308a\u9ad8\u3044\u4fa1\u5024\u3092\u611f\u3058\u308b\u52b9\u679c\u306f\u3001\u81ea\u5206\u304c\u4f5c\u3063\u305f\u3082\u306e\u306b\u611b\u7740\u3092\u611f\u3058\u3084\u3059\u3044<a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/ikea-effect\/\">\u30a4\u30b1\u30a2\u52b9\u679c<\/a>\u3068\u540c\u69d8\u3067\u3042\u308b\u3002<\/p>\n<div id=\"attachment_22719\" style=\"width: 650px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-22719\" class=\"size-full wp-image-22719\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/12\/love-made-myself.jpg\" alt=\"\u5bb6\u5177\u3092\u7d44\u307f\u7acb\u3066\u4e2d\u306e\u5199\u771f\" width=\"640\" height=\"480\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/12\/love-made-myself.jpg 640w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/12\/love-made-myself-300x225.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><p id=\"caption-attachment-22719\" class=\"wp-caption-text\">\u81ea\u5206\u304c\u4f5c\u3063\u305f\u3082\u306e\u306b\u4fa1\u5024\u3092\u611f\u3058\u3084\u3059\u3044\u30a4\u30b1\u30a2\u52b9\u679c\u3068\u540c\u69d8\u306e\u5fc3\u7406\u304c\u50cd\u304f<\/p><\/div>\n<p>\u30a2\u30ea\u30a8\u30ea\u30fc\u306f\u3001NIH\u75c7\u5019\u7fa4\u306f\u4fdd\u6709\u52b9\u679c\u306b\u3088\u3063\u3066\u3001\u81ea\u8eab\u306e\u30a2\u30a4\u30c7\u30a2\u306b\u6ca1\u982d\u3067\u304d\u308b\u529b\u306b\u3082\u306a\u308b\u3068\u3057\u3066\u3044\u308b\u3002\u76f8\u624b\u306e\u6307\u793a\u3092\u53d7\u3051\u5165\u308c\u3089\u308c\u306a\u3044\u5834\u5408\u3067\u3082\u3001\u76f8\u624b\u3068\u76f8\u8ac7\u3057\u306a\u304c\u3089<strong>\u81ea\u5206\u306e\u610f\u898b\u3084\u30a2\u30a4\u30c7\u30a2\u3092\u7d44\u307f\u8fbc\u3093\u3067\u3044\u304f\u3053\u3068\u3067\u3001\u6307\u793a\u3092\u3084\u308a\u9042\u3052\u308b\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u4f5c\u308b<\/strong>\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<p>\u5148\u307b\u3069\u306e\u5fc3\u81d3\u75c5\u6cbb\u7642\u306e\u305f\u3081\u306b11\u30ad\u30ed\u75e9\u305b\u308b\u3068\u6307\u5c0e\u3055\u308c\u305f\u60a3\u8005\u306e\u4f8b\u3067\u3042\u308c\u3070\u3001\u75e9\u305b\u308b\u65b9\u6cd5\u306b\u81ea\u5206\u306e\u30a2\u30a4\u30c7\u30a2\u3092\u53d6\u308a\u5165\u308c\u308b\u3068\u59a5\u5354\u305b\u305a\u306b\u3084\u308a\u9042\u3052\u3084\u3059\u304f\u306a\u308b\u3002\u305f\u3068\u3048\u3070\u3001\u533b\u5e2b\u306b\u8a00\u308f\u308c\u305f\u901a\u308a\u306b40\u5206\u6b69\u304f\u306e\u3067\u306f\u306a\u304f\u3001\u304a\u6c17\u306b\u5165\u308a\u306e\u81ea\u8ee2\u8eca\u3092\u8cb7\u3063\u3066\u30b5\u30a4\u30af\u30ea\u30f3\u30b0\u3059\u308b\u3002\u307e\u305f\u306f\u30013\u30ad\u30ed\u75e9\u305b\u3089\u308c\u305f\u3089\u597d\u304d\u306a\u6d0b\u670d\u3092\u8cb7\u3046\u306a\u3069\u3001\u9054\u6210\u624b\u6bb5\u3084\u76ee\u6a19\u8a2d\u5b9a\u306b\u81ea\u5206\u306e\u30a2\u30a4\u30c7\u30a2\u3092\u76db\u308a\u8fbc\u3080\u4e8b\u304c\u3067\u304d\u308b\u3002<\/p>\n<p>\u7d0d\u5f97\u3067\u304d\u306a\u3044\u76f8\u624b\u306e\u8003\u3048\u3084\u6307\u793a\u3067\u3082\u3001\u81ea\u5206\u306e\u30a2\u30a4\u30c7\u30a2\u3092\u7d44\u307f\u8fbc\u3081\u308c\u3070\u3001NIH\u75c7\u5019\u7fa4\u3092\u9006\u624b\u306b\u53d6\u3063\u3066\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u9ad8\u304f\u884c\u52d5\u3067\u304d\u308b\u3002<\/p>\n<h2>\u95a2\u9023\u7528\u8a9e<\/h2>\n<blockquote class=\"wp-embedded-content\" data-secret=\"VWLohxYsGb\"><p><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/ikea-effect\/\">IKEA\u52b9\u679c\uff08\u30a4\u30b1\u30a2\u52b9\u679c\uff09<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;IKEA\u52b9\u679c\uff08\u30a4\u30b1\u30a2\u52b9\u679c\uff09&#8221; &#8212; UX TIMES\" src=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/ikea-effect\/embed\/#?secret=Pwxl36h47n#?secret=VWLohxYsGb\" data-secret=\"VWLohxYsGb\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"Gwj4ISz8dk\"><p><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/endowment-effect\/\">\u4fdd\u6709\u52b9\u679c<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;\u4fdd\u6709\u52b9\u679c&#8221; &#8212; UX TIMES\" src=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/endowment-effect\/embed\/#?secret=9IigVduRCH#?secret=Gwj4ISz8dk\" data-secret=\"Gwj4ISz8dk\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h2>\u53c2\u8003\u30ea\u30f3\u30af<\/h2>\n<ul>\n<li><a href=\"https:\/\/ja.wikipedia.org\/wiki\/NIH%E7%97%87%E5%80%99%E7%BE%A4\" target=\"_blanck\" rel=\"noopener noreferrer\">NIH\u75c7\u5019\u7fa4<\/a><\/li>\n<li><a href=\"https:\/\/en.wikipedia.org\/wiki\/Not_invented_here\" target=\"_blanck\" rel=\"noopener noreferrer\">Not invented here<\/a><\/li>\n<li><a href=\"https:\/\/sakuraimac.exblog.jp\/21403181\/\" target=\"_blanck\" rel=\"noopener noreferrer\"> NIH (Not Invented Here)\u75c7\u5019\u7fa4\uff5c\u5927\u5b66\u6559\u54e1\u306e\u3064\u3076\u3084\u304d<\/a><\/li>\n<li><a href=\"https:\/\/learnosity.com\/not-invented-here-syndrome-explained\/\" target=\"_blanck\" rel=\"noopener noreferrer\">Not Invented Here Syndrome explained<\/a><\/li>\n<li><a href=\"https:\/\/ja.wikipedia.org\/wiki\/%E9%9B%BB%E6%B0%97%E6%A4%85%E5%AD%90\" target=\"_blanck\" rel=\"noopener noreferrer\">\u96fb\u6c17\u6905\u5b50 &#8211; Wikipedia<\/a><\/li>\n<\/ul>\n<h2>\u53c2\u8003\u6587\u732e<\/h2>\n<ul>\n<li>\u30c0\u30f3\u30fb\u30a2\u30ea\u30a8\u30ea\u30fc\u300e<a href=\"https:\/\/www.amazon.co.jp\/dp\/4150504059\/ref=cm_sw_r_tw_dp_x_gBRQFbE1QTJ14\" target=\"_blanck\" rel=\"noopener noreferrer\">\u4e0d\u5408\u7406\u3060\u304b\u3089\u3046\u307e\u304f\u3044\u304f<\/a>\u300f\u6afb\u4e95\u7950\u5b50\u8a33 \u65e9\u5ddd\u66f8\u623f 2014\u5e74<\/li>\n<li>Ralph Katz and Thomas J. Allen(1982)\u300e<a href=\"https:\/\/macro.media.mit.edu\/share\/NotInventedHere.pdf\" target=\"_blanck\" rel=\"noopener noreferrer\">Investigating the Not Invented Here (NIH) syndrome: A look at the performance, tenure, and communication patterns of 50 R &amp; D Project Groups<\/a>\u300fSloan School of Management M.I. T<\/li>\n<li>\u30de\u30fc\u30b7\u30e3\u30eb\u30fb\u30b4\u30fc\u30eb\u30c9\u30b9\u30df\u30b9\u300e<a href=\"https:\/\/www.amazon.co.jp\/%E3%83%88%E3%83%AA%E3%82%AC%E3%83%BC-%E8%87%AA%E5%88%86%E3%82%92%E5%A4%89%E3%81%88%E3%82%8B%E3%82%B3%E3%83%BC%E3%83%81%E3%83%B3%E3%82%B0%E3%81%AE%E6%A5%B5%E6%84%8F-%E3%83%9E%E3%83%BC%E3%82%B7%E3%83%A3%E3%83%AB%E3%83%BB%E3%82%B4%E3%83%BC%E3%83%AB%E3%83%89%E3%82%B9%E3%83%9F%E3%82%B9\/dp\/4532320496\" target=\"_blanck\" rel=\"noopener noreferrer\">\u30c8\u30ea\u30ac\u30fc \u81ea\u5206\u3092\u5909\u3048\u308b\u30b3\u30fc\u30c1\u30f3\u30b0\u306e\u6975\u610f<\/a>\u300f\u658e\u85e4 \u8056\u7f8e\u8a33 \u65e5\u672c\u7d4c\u6e08\u65b0\u805e\u51fa\u7248 2016\u5e74<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u81ea\u5206\u305f\u3061\u304c\u8003\u3048\u305f\u3082\u306e\u304c\u4ed6\u3088\u308a\u3082\u512a\u308c\u3066\u3044\u308b\u3068\u601d\u3044\u8fbc\u3080\u50be\u5411<\/p>\n","protected":false},"author":61,"featured_media":22736,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"English":"Not Invented Here syndrome","footnotes":""},"glossary-category":[21],"glossary_tag":[],"class_list":["post-22715","glossary","type-glossary","status-publish","has-post-thumbnail","hentry","glossary-category-psychology-behavioraleconomics-brain-science"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary\/22715","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/users\/61"}],"version-history":[{"count":0,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary\/22715\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/media\/22736"}],"wp:attachment":[{"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/media?parent=22715"}],"wp:term":[{"taxonomy":"glossary-category","embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary-category?post=22715"},{"taxonomy":"glossary_tag","embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary_tag?post=22715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}