{"id":23005,"date":"2021-01-19T08:21:03","date_gmt":"2021-01-18T23:21:03","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?post_type=glossary&#038;p=23005"},"modified":"2021-01-19T08:21:03","modified_gmt":"2021-01-18T23:21:03","slug":"cohort-analysis","status":"publish","type":"glossary","link":"https:\/\/uxdaystokyo.com\/articles\/glossary\/cohort-analysis\/","title":{"rendered":"\u30b3\u30db\u30fc\u30c8\u5206\u6790"},"content":{"rendered":"<p>\u30b3\u30db\u30fc\u30c8\u306f\u5171\u901a\u9805\u306e\u3042\u308b\u96c6\u56e3\uff08\u30b0\u30eb\u30fc\u30d7\uff09\u3092\u610f\u5473\u3057\u3001\u7279\u5b9a\u306e\u540c\u4e00\u96c6\u56e3\u3092\u89b3\u5bdf\u3001\u7814\u7a76\u3059\u308b\u8a00\u8449\u3068\u3057\u3066\u3001\u7d71\u8a08\u5b66\u3084\u4eba\u53e3\u5b66\u3001\u75ab\u5b66\u306a\u3069\u3067\u4f7f\u7528\u3055\u308c\u3066\u3044\u308b\u3002<\/p>\n<p>\u30b3\u30db\u30fc\u30c8\u5206\u6790\u306f\u3001e\u30b3\u30de\u30fc\u30b9\u3084Web\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u7b49\u306e\u30e6\u30fc\u30b6\u30fc\u3092\u3001\u7d4c\u9a13\u6570\u3084\u5229\u7528\u958b\u59cb\u6708\u3067\u30b0\u30eb\u30fc\u30d7\u5316\u3057\u3066\u6bd4\u8f03\u3059\u308b\u3053\u3068\u3067\u3001\u30b5\u30fc\u30d3\u30b9\u306e\u6210\u9577\u5ea6\u3092\u6e2c\u3063\u305f\u308a\u3001\u9867\u5ba2\u306e\u5b9a\u7740\u7387\u3092\u6e2c\u308b<a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/retention\/\">\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3<\/a>\u306e\u8ab2\u984c\u3092\u767a\u898b\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u5206\u6790\u65b9\u6cd5\u3067\u3042\u308b\u3002<\/p>\n<h2>\u6210\u9577\u3084\u8ab2\u984c\u3092\u767a\u898b\u3067\u304d\u308b<\/h2>\n<p>EC\u30b5\u30a4\u30c8\u306e1\u6708\u304b\u30895\u6708\u306e\u6210\u9577\u5ea6\u3092\u9867\u5ba2\u5358\u4fa1\u3067\u6e2c\u3063\u305f\u5834\u5408\u3001\u30b3\u30db\u30fc\u30c8\u5206\u6790\u3092\u4f7f\u7528\u305b\u305a\u306b\u9867\u5ba2\u5358\u4fa1\u306e\u63a8\u79fb\u3092\u8abf\u67fb\u3057\u305f\u7d50\u679c\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3042\u308b\u3002<\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-23016 size-full aligncenter\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/01\/cohort-no-use-1.png\" alt=\"\u30b3\u30db\u30fc\u30c8\u5206\u6790\u3092\u4f7f\u7528\u3057\u306a\u3044\u9867\u5ba2\u5358\u4fa1\u63a8\u79fb\" width=\"1269\" height=\"610\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/01\/cohort-no-use-1.png 1269w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/01\/cohort-no-use-1-300x144.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/01\/cohort-no-use-1-1024x492.png 1024w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/01\/cohort-no-use-1-768x369.png 768w\" sizes=\"auto, (max-width: 1269px) 100vw, 1269px\" 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https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/01\/cohort-use-1-300x162.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/01\/cohort-use-1-1024x552.png 1024w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/01\/cohort-use-1-768x414.png 768w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/01\/cohort-use-1-540x290.png 540w\" sizes=\"auto, (max-width: 1269px) 100vw, 1269px\" 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analytics\u3067\u306e\u30b3\u30db\u30fc\u30c8\u5206\u6790<\/h2>\n<p>2015\u5e74\u306bGoogle analytics\u306e\u4e2d\u3067\u30b3\u30db\u30fc\u30c8\u5206\u6790\u3067\u304d\u308b\u6a5f\u80fd\u304c\u30ea\u30ea\u30fc\u30b9\u3055\u308c\u305f\u3002\u3042\u308b\u30b5\u30a4\u30c8\u306e\u8a2a\u554f\u8005\u3092\u3001\u8a2a\u308c\u305f\u9031\u306e\u5358\u4f4d\u3067\u30b0\u30eb\u30fc\u30d7\u5316\u3057\u3066\u4f55\u9031\u9593\u5f8c\u306b\u518d\u8a2a\u3059\u308b\u304b\u3092\u5206\u6790\u3057\u305f\u7d50\u679c\u3092\u898b\u3066\u307f\u3088\u3046\u3002<\/p>\n<div id=\"attachment_23054\" style=\"width: 2600px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-23054\" class=\"wp-image-23054 size-full\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/01\/google-analytics-cohort-3.png\" alt=\"\u30b0\u30fc\u30b0\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u30b3\u30db\u30fc\u30c8\u5206\u6790\u753b\u9762\" width=\"2590\" height=\"932\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/01\/google-analytics-cohort-3.png 2560w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/01\/google-analytics-cohort-3-300x108.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/01\/google-analytics-cohort-3-1024x368.png 1024w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/01\/google-analytics-cohort-3-768x276.png 768w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/01\/google-analytics-cohort-3-1536x553.png 1536w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/01\/google-analytics-cohort-3-2048x737.png 2048w\" sizes=\"auto, (max-width: 2590px) 100vw, 2590px\" \/><p id=\"caption-attachment-23054\" class=\"wp-caption-text\">\u3042\u308b\u30b5\u30a4\u30c8\u3092\u30b3\u30db\u30fc\u30c8\u5206\u6790\u3057\u305f\u753b\u9762\u30021~2\u9031\u9593\u3067\u306e\u30e6\u30fc\u30b6\u30fc\u7dad\u6301\u7387\uff08\u518d\u8a2a\uff09\u304c\u9ad8\u3044<\/p><\/div>\n<p>\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u8a2a\u554f\u304b\u30891~2\u9031\u9593\u4ee5\u5185\u306b\u518d\u8a2a\u3057\u3066\u3044\u308b\u3002\u3053\u306e\u3053\u3068\u304b\u3089\u3001\u518d\u8a2a\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306b\u95b2\u89a7\u3057\u3066\u3082\u3089\u3048\u308b\u3088\u3046\u30012\u9031\u9593\u4ee5\u5185\u306b\u30d6\u30ed\u30b0\u7b49\u3092\u66f4\u65b0\u3059\u308b\u3088\u3046\u904b\u7528\u3092\u6539\u5584\u3067\u304d\u308b\u3002<\/p>\n<p>Google analytics\u3067\u306f\u3001\u5206\u6790\u3057\u3084\u3059\u3044\u3088\u3046\u306b\u300c\u30b3\u30db\u30fc\u30c8\u306e\u30b5\u30a4\u30ba\u300d\u300c\u6307\u6a19\u300d\u300c\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u8ffd\u52a0\u300d\u306e\u8a2d\u5b9a\u304c\u4efb\u610f\u306b\u5909\u66f4\u3067\u304d\u308b\u3002<\/p>\n<h3>\u30b3\u30db\u30fc\u30c8\u306e\u30b5\u30a4\u30ba<\/h3>\n<p>\u30e6\u30fc\u30b6\u30fc\u3092\u30b0\u30eb\u30fc\u30d7\u5316\u3059\u308b\u671f\u9593\u3092\u8a2d\u5b9a\u3059\u308b\u3002\u65e5\u5225\u3001\u9031\u5225\u3001\u6708\u5225\u3092\u9078\u3076\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<h3>\u6307\u6a19<\/h3>\n<p>\u96c6\u8a08\u5bfe\u8c61\u3068\u306a\u308b\u6307\u6a19\u3092\u8a2d\u5b9a\u3059\u308b\u3002\u30e6\u30fc\u30b6\u30fc\u3042\u305f\u308a\u306e\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\u3001\u30bb\u30c3\u30b7\u30e7\u30f3\u6642\u9593\u3001\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u6570\u3084\u53ce\u76ca\u3001\u76ee\u6a19\u5b8c\u4e86\u6570\u3001\u30e6\u30fc\u30b6\u30fc\u7dad\u6301\u7387\u306a\u3069\u3092\u9078\u3076\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<h3>\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u8ffd\u52a0<\/h3>\n<p>\u30e6\u30fc\u30b6\u30fc\u3092\u7279\u5b9a\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u7d5e\u3063\u305f\u3068\u304d\u306e\u30b3\u30db\u30fc\u30c8\u5206\u6790\u7d50\u679c\u3092\u8ffd\u52a0\u3059\u308b\u3002\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u304b\u3089\u306e\u30a2\u30af\u30bb\u30b9\u3068\u306a\u308b\u30e2\u30d0\u30a4\u30eb\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306a\u3069\u3092\u8ffd\u52a0\u3067\u304d\u308b\u3002<\/p>\n<h2>UX\u8a2d\u8a08\u3068\u7167\u3089\u3057\u5408\u308f\u305b\u3066\u5206\u6790\u3059\u308b<\/h2>\n<p>\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u3092\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3067\u8a2d\u8a08\u3057\u305f\u3082\u306e\u3068\u7167\u3089\u3057\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u8ab2\u984c\u767a\u898b\u3084\u6539\u5584\u7b56\u3092\u8003\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<p>\u3042\u308b\u65c5\u884c\u30b5\u30a4\u30c8\u3067\u30b3\u30db\u30fc\u30c8\u5206\u6790\u3092\u884c\u3063\u305f\u7d50\u679c\u3001\u7279\u5b9a\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u307f\u521d\u56de\u306b\u8a2a\u554f\u3057\u3066\u304b\u30892\u301c3\u65e5\u5f8c\u306b\u4f55\u5ea6\u3082\u518d\u8a2a\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u3063\u305f\u3002<\/p>\n<p>\u65c5\u884c\u306e\u5bbf\u6cca\u5148\u3092\u6c7a\u3081\u308b\u307e\u3067\u306e\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u8abf\u67fb\u3057\u305f\u3068\u3053\u308d\u3001\u4f55\u5ea6\u3082\u540c\u3058\u5bbf\u6cca\u5148\u30da\u30fc\u30b8\u3092\u8a2a\u554f\u3059\u308b\u884c\u52d5\u304c\u3042\u3063\u305f\u3002\u30e6\u30fc\u30b6\u30fc\u306e\u5fc3\u60c5\u306f\u3001\u300c\u5bbf\u6cca\u5148\u306e\u5019\u88dc\u306f\u3042\u3063\u305f\u304c\u3001\u3082\u3063\u3068\u3088\u3044\u5bbf\u6cca\u5148\u3092\u63a2\u3057\u305f\u3044\u3002\u30ad\u30e3\u30f3\u30bb\u30eb\u4ee3\u304c\u767a\u751f\u3059\u308b\u306e\u3067\u3001\u4e88\u7d04\u304c\u57cb\u307e\u308a\u305d\u3046\u304b\u5b9a\u671f\u7684\u306b\u30c1\u30a7\u30c3\u30af\u3057\u306a\u304c\u3089\u3082\u3063\u3068\u826f\u3044\u3068\u3053\u308d\u3092\u63a2\u3057\u305f\u3044\u300d\u3068\u3044\u3046\u3082\u306e\u3060\u3063\u305f\u3002<\/p>\n<div id=\"attachment_23012\" style=\"width: 1010px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-23012\" class=\"size-full wp-image-23012\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/01\/cjm.png\" alt=\"\u30b3\u30db\u30fc\u30c8\u5206\u6790\u3092\u4f7f\u7528\u3057\u306a\u3044\u9867\u5ba2\u5358\u4fa1\u63a8\u79fb\" width=\"1000\" height=\"563\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/01\/cjm.png 1000w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/01\/cjm-300x169.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/01\/cjm-768x432.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><p id=\"caption-attachment-23012\" class=\"wp-caption-text\">\u30b3\u30db\u30fc\u30c8\u5206\u6790\u7d50\u679c\u3068\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u7b49\u3067\u9867\u5ba2\u4f53\u9a13\u306e\u8abf\u67fb\u3092\u7167\u3089\u3057\u5408\u308f\u305b\u308b\u3068\u3001<br \/>\u5177\u4f53\u7684\u8ab2\u984c\u3084\u89e3\u6c7a\u7b56\u304c\u898b\u3048\u3066\u304f\u308b<br \/>\u5f15\u7528\u5143\uff1a<a href=\"https:\/\/markezine.jp\/article\/detail\/24108?p=2\" target=\"_blank\" rel=\"noopener\">\u9867\u5ba2\u63a5\u70b9\u30fb\u9867\u5ba2\u4f53\u9a13\u306e\u6539\u5584\u306b\u306f\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u4f5c\u6210\u304c\u6709\u52b9\u3001\u30b3\u30f3\u30bb\u30d7\u30c8\u7b56\u5b9a\u304b\u3089\u5b9f\u8df5\u307e\u3067\u6559\u3048\u307e\u3059<\/a><\/p><\/div>\n<p>\u300c\u5bbf\u6cca\u5148\u5019\u88dc\u306e\u4e88\u7d04\u72b6\u6cc1\u3092\u4f55\u5ea6\u3082\u898b\u308b\u624b\u9593\u300d\u3084\u3001\u300c\u4ed6\u306e\u985e\u4f3c\u5bbf\u6cca\u5148\u3092\u63a2\u3059\u624b\u9593\u300d\u3068\u3044\u3046\u65c5\u884c\u30b5\u30a4\u30c8\u306e\u8ab2\u984c\u3092\u767a\u898b\u3067\u304d\u308b\u3002\u6539\u5584\u6848\u3068\u3057\u3066\u3001\u5bbf\u6cca\u5148\u5019\u88dc\u306e\u8ffd\u52a0\u3001\u4ed6\u306e\u985e\u4f3c\u5bbf\u6cca\u5148\u3092\u30b5\u30b8\u30a7\u30b9\u30c8\u3001\u4e88\u7d04\u72b6\u6cc1\u306e\u901a\u77e5\u3068\u3044\u3063\u305f\u6a5f\u80fd\u306e\u8ffd\u52a0\u304c\u6319\u3052\u3089\u308c\u308b\u3002<\/p>\n<h2>\u95a2\u9023\u7528\u8a9e<\/h2>\n<ul>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/retention\/\">\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3<\/a><\/li>\n<li>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/li>\n<li>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7<\/li>\n<\/ul>\n<h2>\u53c2\u8003\u30b5\u30a4\u30c8<\/h2>\n<ul>\n<li><a href=\"https:\/\/en.wikipedia.org\/wiki\/Cohort_analysis\" target=\"_blank\" rel=\"noopener\">Cohort analysis &#8211; Wikipedia<\/a><\/li>\n<li><a href=\"https:\/\/ja.wikipedia.org\/wiki\/%E3%82%B3%E3%83%BC%E3%83%9B%E3%83%BC%E3%83%88\" target=\"_blank\" rel=\"noopener\">\u30b3\u30fc\u30db\u30fc\u30c8 &#8211; Wikipedia<\/a><\/li>\n<\/ul>\n<h2>\u53c2\u8003\u6587\u732e<\/h2>\n<ul>\n<li>\u30a2\u30ea\u30b9\u30c6\u30a2\u30fb\u30af\u30ed\u30fc\u30eb, \u30d9\u30f3\u30b8\u30e3\u30df\u30f3\u30fb\u30e8\u30b9\u30b3\u30d3\u30c3\u30c4\u300c<a href=\"https:\/\/www.amazon.co.jp\/Lean-Analytics-%E2%80%95%E3%82%B9%E3%82%BF%E3%83%BC%E3%83%88%E3%82%A2%E3%83%83%E3%83%97%E3%81%AE%E3%81%9F%E3%82%81%E3%81%AE%E3%83%87%E3%83%BC%E3%82%BF%E8%A7%A3%E6%9E%90%E3%81%A8%E6%B4%BB%E7%94%A8%E6%B3%95-LEAN-%E3%82%A2%E3%83%AA%E3%82%B9%E3%83%86%E3%82%A2%E3%83%BB%E3%82%AF%E3%83%AD%E3%83%BC%E3%83%AB\/dp\/4873117119\" target=\"_blank\" rel=\"noopener\">Lean Analytics \u2015\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u306e\u305f\u3081\u306e\u30c7\u30fc\u30bf\u89e3\u6790\u3068\u6d3b\u7528\u6cd5 (THE LEAN SERIES)<\/a>\u300d\u89d2 \u5f81\u5178\uff08\u8a33\uff09\u30aa\u30e9\u30a4\u30ea\u30fc\u30b8\u30e3\u30d1\u30f3\uff082015\uff09<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u30e6\u30fc\u30b6\u30fc\u3092\u7d4c\u9a13\u6570\u3084\u5229\u7528\u958b\u59cb\u6708\u3067\u5206\u3051\u3066\u8ab2\u984c\u3092\u767a\u898b\u3059\u308b\u5206\u6790\u65b9\u6cd5<\/p>\n","protected":false},"author":61,"featured_media":23054,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"English":"Cohort 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