{"id":23143,"date":"2021-02-01T17:27:59","date_gmt":"2021-02-01T08:27:59","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?post_type=glossary&#038;p=23143"},"modified":"2021-02-01T17:27:59","modified_gmt":"2021-02-01T08:27:59","slug":"semantic-differential-method","status":"publish","type":"glossary","link":"https:\/\/uxdaystokyo.com\/articles\/glossary\/semantic-differential-method\/","title":{"rendered":"SD\uff08\u30bb\u30de\u30f3\u30c6\u30a3\u30c3\u30af\u30fb\u30c7\u30a3\u30d5\u30a1\u30ec\u30f3\u30b7\u30e3\u30eb\uff09\u6cd5"},"content":{"rendered":"<p>\u5f62\u5bb9\u8a5e\u3092\u7528\u3044\u3066\u7269\u4e8b\u306e\u30a4\u30e1\u30fc\u30b8\u3092\u6570\u5024\u5316\u3057\u3001\u7279\u5fb4\u3084\u985e\u4f3c\u54c1\u3068\u306e\u5171\u901a\u70b9\u3001\u3082\u3057\u304f\u306f\u76f8\u9055\u70b9\u3092\u5206\u6790\u3059\u308b\u65b9\u6cd5\u3002\u30bb\u30de\u30f3\u30c6\u30a3\u30c3\u30af\u3068\u306f\u300c\u610f\u5473\u300d\u3001\u30c7\u30a3\u30d5\u30a1\u30ec\u30f3\u30b7\u30e3\u30eb\u3068\u306f\u300c\u5dee\u300d\u3068\u3044\u3046\u610f\u5473\u3067\u3042\u308b\u3002<\/p>\n<p>\u300c\u65e9\u3044 &#8211; \u9045\u3044\u300d\u3001\u300c\u660e\u308b\u3044 &#8211; \u6697\u3044\u300d\u306a\u3069\u5bfe\u3068\u306a\u308b\u5f62\u5bb9\u8a5e\u306e\u9593\u306b5\uff5e7\u6bb5\u968e\u306e\u5c3a\u5ea6\u3092\u7528\u3044\u3066\u3001\u611f\u3058\u65b9\u3092\u6e2c\u5b9a\u3059\u308b\u3002\u5fc3\u7406\u5b66\u306e\u3072\u3068\u3064\u3068\u3057\u3066\u8a95\u751f\u3057\u3001\u7570\u6587\u5316\u9593\u3067\u306e\u6349\u3048\u65b9\u306e\u9055\u3044\u3092\u6570\u5024\u5316\u3059\u308b\u306a\u3069\u3001\u793e\u4f1a\u79d1\u5b66\u3001\u884c\u52d5\u79d1\u5b66\u3067\u6d3b\u7528\u3055\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u3002<\/p>\n<div id=\"attachment_23144\" style=\"width: 735px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-23144\" class=\"size-full wp-image-23144\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/01\/sd-image.png\" alt=\"SD\u6cd5\u306e\u8abf\u67fb\u7d50\u679c\u4f8b\" width=\"725\" height=\"418\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/01\/sd-image.png 725w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/01\/sd-image-300x173.png 300w\" sizes=\"auto, (max-width: 725px) 100vw, 725px\" \/><p id=\"caption-attachment-23144\" class=\"wp-caption-text\">SD\u6cd5\u306b\u3088\u308a\u985e\u4f3c\u88fd\u54c1\u3068\u306e\u5370\u8c61\u306e\u9055\u3044\u3084\u7279\u5fb4\u3092\u5206\u6790\u3059\u308b<\/p><\/div>\n<p>1950\u5e74\u4ee3\u306b\u30a2\u30e1\u30ea\u30ab\u306e\u5fc3\u7406\u5b66\u8005<ruby>Charles E. Osgood<rt>\u30c1\u30e3\u30fc\u30eb\u30ba\u30fbE\u30fb\u30aa\u30ba\u30b0\u30c3\u30c9<\/rt><\/ruby>\u304c\u3001\u5f62\u5bb9\u8a5e\u306e\u611f\u3058\u65b9\u3092\u6570\u5024\u7684\u306b\u8a55\u4fa1\u3059\u308b\u305f\u3081\u958b\u767a\u3057\u305f\u6e2c\u5b9a\u65b9\u6cd5\u3067\u3042\u308b\u3002<\/p>\n<div id=\"attachment_23145\" style=\"width: 260px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-23145\" class=\"size-full wp-image-23145\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/01\/Charles-E-Osgood.jpg\" alt=\"\u8096\u50cf \u30c1\u30e3\u30fc\u30eb\u30ba E \u30aa\u30ba\u30b0\u30c3\u30c9\" width=\"250\" height=\"250\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/01\/Charles-E-Osgood.jpg 250w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/01\/Charles-E-Osgood-150x150.jpg 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/><p id=\"caption-attachment-23145\" class=\"wp-caption-text\">\u30c1\u30e3\u30fc\u30eb\u30ba\u30fbE\u30fb\u30aa\u30ba\u30b0\u30c3\u30c9<br \/>\u5f15\u7528\u5143\uff1a<a href=\"https:\/\/www.gf.org\/fellows\/all-fellows\/charles-e-osgood\/\" target=\"_blank\" rel=\"noopener\">John Simon Guggenheim Foundation<\/a><\/p><\/div>\n<p>\u30aa\u30ba\u30b0\u30c3\u30c9\u306f\u3001\u6570\u5341\u306e\u7570\u6587\u5316\u7814\u7a76\u3092\u3057\u305f\u7d50\u679c\u3001\u3069\u306e\u6587\u5316\u3067\u3082<strong>\u8a55\u4fa1\uff08\u826f\u3044 &#8211; \u60aa\u3044\uff09\u3001\u52b9\u529b\uff08\u5f37\u3044 &#8211; \u5f31\u3044\uff09\u3001\u6d3b\u52d5\uff08\u6d3b\u52d5 &#8211; \u975e\u6d3b\u52d5\uff09<\/strong>\u306e3\u3064\u306e\u611f\u60c5\u7684\u5074\u9762\u3092\u6301\u3063\u3066\u3044\u308b\u3053\u3068\u3092\u767a\u898b\u3057\u305f\u3002<\/p>\n<div id=\"attachment_23146\" style=\"width: 523px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-23146\" class=\"size-full wp-image-23146\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/01\/keiyoshi-sd-example.png\" alt=\"SD\u6cd5\u3067\u4f7f\u308f\u308c\u308b\u5f62\u5bb9\u8a5e\u306e\u8868\" width=\"513\" height=\"230\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/01\/keiyoshi-sd-example.png 513w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/01\/keiyoshi-sd-example-300x135.png 300w\" sizes=\"auto, (max-width: 513px) 100vw, 513px\" \/><p id=\"caption-attachment-23146\" class=\"wp-caption-text\">\u611f\u60c5\u7684\u5074\u9762\u3054\u3068\u306e\u5f62\u5bb9\u8a5e\u306e\u4ee3\u8868\u4f8b<\/p><\/div>\n<h2>\u30a2\u30f3\u30b1\u30fc\u30c8\u7d50\u679c\u304b\u3089\u5370\u8c61\u69cb\u9020\u3092\u5206\u6790\u3059\u308b<\/h2>\n<p>SD\u6cd5\u306f\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb\u3092\u5143\u306b\u3001\u8a55\u4fa1\u9805\u76ee\u9593\u306e\u76f8\u95a2\u6027\u3084\u5370\u8c61\u306e\u5f37\u3055\u3092\u56f3\u308b\u3053\u3068\u3067\u3001\u8a55\u4fa1\u5bfe\u8c61\u540c\u58eb\u306e\u9055\u3044\u3084\u985e\u4f3c\u6027\u30fb\u7279\u5fb4\u3092\u767a\u898b\u3067\u304d\u308b\u3002<\/p>\n<p>\u4ee3\u8868\u7684\u306a\u5206\u6790\u65b9\u6cd5\u3068\u3057\u3066\u3001\u8907\u6570\u306e\u8a55\u4fa1\u9805\u76ee\u30922\u3064\u306e\u4e3b\u6210\u5206\u306b\u307e\u3068\u3081\u3066\u5206\u6790\u3059\u308b\u4e3b\u6210\u5206\u5206\u6790\u304c\u3042\u308b\u3002\u88fd\u54c1\u306e\u4f4d\u7f6e\u304c\u30b0\u30e9\u30d5\u306e\u4e2d\u5fc3\u304b\u3089\u3001\u5404\u8a55\u4fa1\u306e\u65b9\u5411\u306b\u9060\u3044\u307b\u3069\u8a72\u5f53\u8a55\u4fa1\u306e\u5370\u8c61\u304c\u5f37\u304f\u306a\u308b\u3002\u53cd\u5bfe\u306e\u30d9\u30af\u30c8\u30eb\u3067\u3042\u308b\u307b\u3069\u5bfe\u5c40\u3067\u3042\u308b\u3053\u3068\u3092\u793a\u3059\u305f\u3081\u3001\u30a4\u30e1\u30fc\u30b8\u304c\u771f\u9006\u306b\u3042\u308b\u88fd\u54c1\u3084\u3001\u985e\u4f3c\u3059\u308b\u88fd\u54c1\u304c\u4f55\u304b\u3092\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<div id=\"attachment_23147\" style=\"width: 582px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-23147\" class=\"size-full wp-image-23147\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/01\/Principal-component-analysis.png\" alt=\"\u4e3b\u6210\u5206\u5206\u6790\u306e\u30b0\u30e9\u30d5\" width=\"572\" height=\"450\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/01\/Principal-component-analysis.png 572w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/01\/Principal-component-analysis-300x236.png 300w\" sizes=\"auto, (max-width: 572px) 100vw, 572px\" \/><p id=\"caption-attachment-23147\" class=\"wp-caption-text\">\u4e3b\u6210\u5206\u5206\u6790\u3059\u308b\u3068\u5404\u88fd\u54c1\u306e\u5370\u8c61\u306e\u985e\u4f3c\u6027\u9055\u3044\u304c\u308f\u304b\u308b<\/p><\/div>\n<h2>\u30d5\u30a7\u30eb\u30e1\u30fc\u30eb\u306e\u7d75\u753b\u304c\u8a55\u4fa1\u3055\u308c\u308b\u7406\u7531\u3092\u5206\u6790\u3059\u308b<\/h2>\n<p>\u30d5\u30a7\u30eb\u30e1\u30fc\u30eb\u306e\u540d\u753b\u300c\u771f\u73e0\u306e\u8033\u98fe\u306e\u5c11\u5973\u300d\u306f\u3001\u9752\u3068\u9ec4\u8272\u306e\u30b3\u30f3\u30c8\u30e9\u30b9\u30c8\u304c\u5370\u8c61\u7684\u306a\u7d75\u753b\u3067\u3042\u308b\u3002\u8272\u306e\u5370\u8c61\u304c\u7d75\u753b\u306e\u8a55\u4fa1\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u3092SD\u6cd5\u3067\u5206\u6790\u3057\u305f\u4f8b\u304c\u3042\u308b\u3002<\/p>\n<p>\u5b66\u751f12\u540d\u3092\u5bfe\u8c61\u3068\u3057\u3001\u5143\u306e\u7d75\u3068\u3001\u30bf\u30fc\u30d0\u30f3\u306e\u8272\u3092\u9ec4\u3001\u8d64\u3001\u7dd1\u3001\u9ed2\u3001\u767d\u306e5\u8272\u306b\u5909\u3048\u305f\u7d75\u753b\u3092\u898b\u305b\u3001\u305d\u308c\u305e\u308c\u306e\u7d75\u753b\u304b\u3089\u53d7\u3051\u308b\u5370\u8c61\u3092SD\u6cd5\u3067\u6bd4\u8f03\u5206\u6790\u3057\u305f\u3002<\/p>\n<div id=\"attachment_23148\" style=\"width: 620px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-23148\" class=\"size-full wp-image-23148\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/01\/Vermeer-analytics.png\" alt=\"\u300c\u771f\u73e0\u306e\u8033\u98fe\u308a\u306e\u5c11\u5973\u300d\u306e\u30bf\u30fc\u30d0\u30f3\u306e\u8272\u30926\u8272\u306b\u5909\u3048\u305f\u7d75\" width=\"610\" height=\"481\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/01\/Vermeer-analytics.png 610w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/01\/Vermeer-analytics-300x237.png 300w\" sizes=\"auto, (max-width: 610px) 100vw, 610px\" \/><p id=\"caption-attachment-23148\" class=\"wp-caption-text\">\u30d5\u30a7\u30eb\u30e1\u30fc\u30eb\u306e\u7d75\u753b\u3092\u4f7f\u3063\u305f\u5370\u8c61\u6bd4\u8f03\u306b\u7528\u3044\u305f\u7d75\u3002\u5de6\u4e0a\u304c\u5143\u306e\u7d75\u3067\u3001\u305d\u308c\u4ee5\u5916\u306f\u30bf\u30fc\u30d0\u30f3\u306e\u8272\u3092\u5909\u3048\u3066\u3044\u308b\u3002<br \/>\u5f15\u7528\u5143\uff1a<a href=\"https:\/\/core.ac.uk\/download\/pdf\/148078203.pdf\" target=\"_blank\" rel=\"noopener\">\u300c\u540d\u753b\u306b\u3042\u308b\u8b0e\u306e\u89e3\u660e\u300d\u306b\u7528\u3044\u305fSD\u6cd5\u3068\u305d\u306e\u9650\u754c<\/a><\/p><\/div>\n<h3>\u30d5\u30a7\u30eb\u30e1\u30fc\u30eb\u306e\u7d75\u753b\u306b\u5bfe\u3059\u308b\u30a4\u30e1\u30fc\u30b8\u8abf\u67fb<\/h3>\n<p>\u8cea\u554f\u306b\u4f7f\u3046\u5bfe\u306e\u5f62\u5bb9\u8a5e\u306f\u3001\u8a55\u4fa1\u3001\u52b9\u529b\u3001\u6d3b\u52d5\u306e\u611f\u60c5\u7684\u5074\u9762\u304b\u3089\u9078\u3093\u3060\u3002\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u611f\u60c5\u306f\uff0b\uff08\u30d7\u30e9\u30b9\uff09\u3001\u30cd\u30ac\u30c6\u30a3\u30d6\u306a\u611f\u60c5\u306f\u2212\uff08\u30de\u30a4\u30ca\u30b9\uff09\u3068\u3057\u3066\u3001+3\u3001+2\u3001+1\u30010\u3001-1\u3001-2\u3001-3\u306e7\u6bb5\u968e\u8a55\u4fa1\u3067\u8a55\u4fa1\u3057\u3066\u3082\u3089\u3063\u305f\u3002<\/p>\n<p>\u8a55\u4fa1\u7d50\u679c\u306e\u5e73\u5747\u5024\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u306a\u3063\u305f\u3002<\/p>\n<div id=\"attachment_23149\" style=\"width: 644px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-23149\" class=\"size-full wp-image-23149\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/01\/sd-average.png\" alt=\"SD\u6cd5\u30a2\u30f3\u30b1\u30fc\u30c8\u306e\u5e73\u5747\u70b9\u8868\" width=\"634\" height=\"673\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/01\/sd-average.png 634w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/01\/sd-average-283x300.png 283w\" sizes=\"auto, (max-width: 634px) 100vw, 634px\" \/><p id=\"caption-attachment-23149\" class=\"wp-caption-text\">\u5b66\u751f12\u4eba\u306e\u30bf\u30fc\u30d0\u30f3\u306e\u8272\u3054\u3068\u306e\u30a2\u30f3\u30b1\u30fc\u30c8\u7d50\u679c\u306e\u5e73\u5747\u5024<\/p><\/div>\n<h3>\u9752\u304c\u4e0e\u3048\u308b\u7279\u6709\u306e\u5370\u8c61\u3092\u7279\u5b9a\u3059\u308b\u5206\u6790\u65b9\u6cd5<\/h3>\n<p>\u6b21\u306b\u9752\u8272\u7279\u6709\u306e\u5370\u8c61\u3092\u8abf\u67fb\u3057\u305f\u3002\u30a2\u30f3\u30b1\u30fc\u30c8\u3092\u3068\u3063\u305f\u5f62\u5bb9\u8a5e\u304c\u3001\u9752\u8272\u7279\u6709\u306e\u5370\u8c61\u3067\u3042\u308b\u6761\u4ef6\u3092<strong>\u300c\u9752\u8272\u306e\u8a55\u4fa1\u70b9\u3068\u3001\u4ed6\u306e\u8272\u306e\u8a55\u4fa1\u70b9\u306e\u5e73\u5747\u306e\u5dee\u304c\u5927\u304d\u3044\u300d<\/strong>\u304b\u3064\u3001<strong>\u300c\u4ed6\u306e\u8272\u540c\u58eb\u306e\u8a55\u4fa1\u70b9\u306b\u3070\u3089\u3064\u304d\u304c\u5c11\u306a\u3044\u300d<\/strong>\u3068\u5b9a\u7fa9\u3057\u305f\u3002\u4ee5\u4e0b\u306e\u8a08\u7b97\u3092\u884c\u3063\u305f\u7d50\u679c\u304c\u300c0.5\u4ee5\u4e0a\u300d\u3067\u3042\u308c\u3070\u3001\u9752\u8272\u7279\u6709\u306e\u5370\u8c61\u3068\u5224\u5b9a\u3057\u305f\u3002<\/p>\n<div id=\"attachment_23150\" style=\"width: 367px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-23150\" class=\"wp-image-23150\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/01\/Formula.png\" alt=\"\u9752\u306e\u7279\u6709\u306e\u5370\u8c61\u3092\u8a08\u7b97\u3059\u308b\u5f0f\" width=\"357\" height=\"112\" \/><p id=\"caption-attachment-23150\" class=\"wp-caption-text\">\u9752\u306e\u7279\u6709\u306e\u5370\u8c61\u3092\u8a08\u7b97\u3059\u308b\u5f0f<\/p><\/div>\n<h3 style=\"text-align: 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src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/01\/sd-analytics-result.png\" alt=\"\u9752\u7279\u6709\u306e\u5370\u8c61\u3092\u5206\u6790\u3057\u305f\u7d50\u679c\" width=\"283\" height=\"169\" \/><p id=\"caption-attachment-23151\" class=\"wp-caption-text\">\u9752\u8272\u7279\u6709\u306e\u5370\u8c61\u5ea6\u5408\u306e\u5f37\u3044\u5f62\u5bb9\u8a5e<\/p><\/div>\n<h2>\u30ea\u30c3\u30ab\u30fc\u30c8\u5c3a\u5ea6\u3068\u306e\u5171\u901a\u70b9\u3068\u9055\u3044<\/h2>\n<p>\u985e\u4f3c\u3059\u308b\u6e2c\u5b9a\u65b9\u6cd5\u306b\u300c<a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/likert-scale\/\">\u30ea\u30c3\u30ab\u30fc\u30c8\u5c3a\u5ea6<\/a>\u300d\u304c\u3042\u308b\u3002\u5171\u901a\u70b9\u306f\u3001SD\u6cd5\u3082\u30ea\u30c3\u30ab\u30fc\u30c8\u5c3a\u5ea6\u3082\u3001\u300c\u3069\u3061\u3089\u3067\u3082\u306a\u3044\u300d\u306a\u3069\u306e\u56de\u7b54\u306e<strong>\u66d6\u6627\u3055\u3092\u8a31\u5bb9\u3059\u308b<\/strong>\u70b9\u3067\u3042\u308b\u3002\u7570\u306a\u308b\u70b9\u306f\u3001\u30ea\u30c3\u30ab\u30fc\u30c8\u5c3a\u5ea6\u306f\u8a2d\u554f\u306b\u5bfe\u3057\u3066<strong>\u300c\u306f\u3044\u300d\u304b\u300c\u3044\u3044\u3048\u300d\u3092\u591a\u6bb5\u968e\u3067\u56de\u7b54\u3059\u308b<\/strong>\u306e\u306b\u5bfe\u3057\u3001SD\u6cd5\u306f<strong>\u5bfe\u3068\u306a\u308b\u5f62\u5bb9\u8a5e\u306e\u3069\u3061\u3089\u306b\u5f53\u3066\u306f\u307e\u308b\u304b\u3092\u591a\u6bb5\u968e\u3067\u56de\u7b54\u3059\u308b<\/strong>\u9055\u3044\u304c\u3042\u308b\u3002<\/p>\n<div id=\"attachment_23152\" style=\"width: 416px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-23152\" class=\" wp-image-23152\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/01\/Likert-scale.png\" alt=\"\u30ea\u30c3\u30ab\u30fc\u3068\u5c3a\u5ea6\u306b\u3088\u308b\u30a2\u30f3\u30b1\u30fc\u30c8\u4f8b\" width=\"406\" height=\"218\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/01\/Likert-scale-300x162.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/01\/Likert-scale-540x290.png 540w\" sizes=\"auto, (max-width: 406px) 100vw, 406px\" \/><p id=\"caption-attachment-23152\" class=\"wp-caption-text\">\u30ea\u30c3\u30ab\u30fc\u30c8\u5c3a\u5ea6\u306b\u3088\u308b\u8a2d\u554f\u4f8b<\/p><\/div>\n<h2>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3084USP\u306b\u6d3b\u7528\u3067\u304d\u308b<\/h2>\n<p>\u7af6\u5408\u4ed6\u793e\u3068\u306e\u88fd\u54c1\u306e\u5370\u8c61\u6bd4\u8f03\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u81ea\u793e\u88fd\u54c1\u304c\u72ec\u81ea\u306b\u62b1\u304b\u308c\u3066\u3044\u308b\u5370\u8c61\u3084\u3001\u985e\u4f3c\u3057\u305f\u5370\u8c61\u3092\u6301\u3064\u4ed6\u793e\u88fd\u54c1\u3092\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002SD\u6cd5\u306e\u5206\u6790\u7d50\u679c\u3092\u3001\u81ea\u793e\u3060\u3051\u304c\u63d0\u4f9b\u3067\u304d\u308b\u4fa1\u5024\u3092\u793a\u3059\u300cUSP\u300d\u306b\u6d3b\u7528\u3067\u304d\u3001\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u9ad8\u3081\u308b\u300c\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u300d\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<h2>\u95a2\u9023\u7528\u8a9e<\/h2>\n<blockquote class=\"wp-embedded-content\" data-secret=\"QkbS1SScJz\"><p><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/likert-scale\/\">\u30ea\u30c3\u30ab\u30fc\u30c8\u5c3a\u5ea6<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;\u30ea\u30c3\u30ab\u30fc\u30c8\u5c3a\u5ea6&#8221; &#8212; UX TIMES\" src=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/likert-scale\/embed\/#?secret=CGv9H40PZG#?secret=QkbS1SScJz\" data-secret=\"QkbS1SScJz\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"mxHPaNX54L\"><p><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/neuro-marketing\/\">\u30cb\u30e5\u30fc\u30ed\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;\u30cb\u30e5\u30fc\u30ed\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0&#8221; &#8212; UX TIMES\" src=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/neuro-marketing\/embed\/#?secret=BoRK9YpN87#?secret=mxHPaNX54L\" data-secret=\"mxHPaNX54L\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"iOfBXwGTvt\"><p><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/uncanny-valley\/\">\u4e0d\u6c17\u5473\u306e\u8c37<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;\u4e0d\u6c17\u5473\u306e\u8c37&#8221; &#8212; UX TIMES\" src=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/uncanny-valley\/embed\/#?secret=ZIVN21aPy9#?secret=iOfBXwGTvt\" data-secret=\"iOfBXwGTvt\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"2UJUS6tNzH\"><p><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/stp-model\/\">STP\u5206\u6790<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;STP\u5206\u6790&#8221; &#8212; UX TIMES\" src=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/stp-model\/embed\/#?secret=b3tFrxRBDX#?secret=2UJUS6tNzH\" data-secret=\"2UJUS6tNzH\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>USP<\/li>\n<\/ul>\n<h2>\u53c2\u8003\u6587\u732e<\/h2>\n<ul>\n<li>\u8fbb\u7530 \u5fe0\u5f18, \u9577\u8c37\u5ddd \u7f8e\u548c(2010)\u300e<a href=\"https:\/\/core.ac.uk\/download\/pdf\/148078203.pdf\" target=\"_blank\" rel=\"noopener\">\u300c\u540d\u753b\u306b\u3042\u308b\u8b0e\u306e\u89e3\u660e\u300d\u306b\u7528\u3044\u305fSD\u6cd5\u3068\u305d\u306e\u9650\u754c\u300d<\/a>\u300f\u7532\u5357\u5927\u5b66\u60c5\u5831\u6559\u80b2\u7814\u7a76\u30bb\u30f3\u30bf\u30fc\u7d00\u8981<\/li>\n<\/ul>\n<h2>\u53c2\u8003\u30b5\u30a4\u30c8<\/h2>\n<ul>\n<li><a href=\"https:\/\/en.wikipedia.org\/wiki\/Semantic_differential#cite_ref-3\" target=\"_blank\" rel=\"noopener\">Semantic_differential &#8211; Wikipedia<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u5bfe\u3068\u306a\u308b\u5f62\u5bb9\u8a5e\u3092\u4f7f\u3063\u3066\u3001\u30a4\u30e1\u30fc\u30b8\u3092\u6e2c\u308b\u65b9\u6cd5<\/p>\n","protected":false},"author":61,"featured_media":23144,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"English":"semantic differential 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