{"id":24297,"date":"2021-04-19T21:40:44","date_gmt":"2021-04-19T12:40:44","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?post_type=glossary&#038;p=24297"},"modified":"2023-11-16T23:31:41","modified_gmt":"2023-11-16T14:31:41","slug":"business-model-canvas","status":"publish","type":"glossary","link":"https:\/\/uxdaystokyo.com\/articles\/glossary\/business-model-canvas\/","title":{"rendered":"\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u30ad\u30e3\u30f3\u30d0\u30b9"},"content":{"rendered":"<p>\u30d3\u30b8\u30cd\u30b9\u306b\u5229\u76ca\u3092\u751f\u307f\u51fa\u3059\u305f\u3081\u306e\u4e8b\u696d\u6226\u7565\u3084\u53ce\u76ca\u69cb\u9020\u8a2d\u8a08\uff08\u30e2\u30c7\u30eb\u5316\uff09\u306b\u5fc5\u8981\u306a<strong>\u9867\u5ba2\u3078\u63d0\u6848\u3059\u308b\u4fa1\u5024<\/strong>\u3068<strong>\u4fa1\u5024\u3092\u5c4a\u3051\u308b\u4ed5\u7d44\u307f<\/strong>\u3092\u8996\u899a\u5316\u3055\u305b\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3002\u63cf\u304f\u3053\u3068\u3067\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6709\u76ca\u6027\u304c\u4e00\u76ee\u3067\u308f\u304b\u308b\u3002<\/p>\n<p>\u8d77\u696d\u5bb6\u3084\u7d4c\u55b6\u8005\u304c\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3092<strong>\u5177\u73fe\u5316\u3059\u308b<\/strong>\u3001\u30c1\u30fc\u30e0\u3067\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306e<strong>\u5171\u901a\u8a8d\u8b58\u3092\u6301\u3064<\/strong>\u3001\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3067<strong>\u4f01\u696d\u306e\u5206\u6790\u3092\u3059\u308b<\/strong>\u305f\u3081\u306b\u5229\u7528\u3067\u304d\u308b\u3002<\/p>\n<div id=\"attachment_29374\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-29374\" class=\"wp-image-29374\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/04\/bmc-ogp-1-300x158.png\" alt=\"\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u30ad\u30e3\u30f3\u30d0\u30b9\u306e\u56f3\" width=\"700\" height=\"368\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/04\/bmc-ogp-1-300x158.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/04\/bmc-ogp-1-1024x538.png 1024w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/04\/bmc-ogp-1-768x403.png 768w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/04\/bmc-ogp-1.png 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><p id=\"caption-attachment-29374\" class=\"wp-caption-text\">\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u30ad\u30e3\u30f3\u30d0\u30b9\u306e\u56f3<\/p><\/div>\n<p>\u30b9\u30a4\u30b9\u306e\u30d3\u30b8\u30cd\u30b9\u7406\u8ad6\u5bb6<ruby>Alexander<rt>\u30a2\u30ec\u30af\u30b5\u30f3\u30c0\u30fc<\/rt> \u00a0Osterwalder<rt>\u30aa\u30b9\u30bf\u30fc\u30f4\u30a1\u30eb\u30c0\u30fc<\/rt><\/ruby>\u304c2005\u5e74\u306b\u300c<a href=\"http:\/\/www.hec.unil.ch\/aosterwa\/PhD\/Osterwalder_PhD_BM_Ontology.pdf\">\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u30aa\u30f3\u30c8\u30ed\u30b8\u30fc<\/a>\u300d\u306e\u4e2d\u3067\u63d0\u5531\u3057\u305f\u3002<\/p>\n<div id=\"attachment_24304\" style=\"width: 281px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-24304\" class=\"wp-image-24304 size-medium\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/04\/osterwalder-271x300.png\" alt=\"\u30a2\u30ec\u30af\u30b5\u30f3\u30c0\u30fc\u30aa\u30b9\u30bf\u30fc\u30f4\u30a1\u30eb\u30c0\u30fc\u8096\u50cf\" width=\"271\" height=\"300\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/04\/osterwalder-271x300.png 271w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/04\/osterwalder.png 440w\" sizes=\"auto, (max-width: 271px) 100vw, 271px\" \/><p id=\"caption-attachment-24304\" class=\"wp-caption-text\">\u30a2\u30ec\u30af\u30b5\u30f3\u30c0\u30fc \u30aa\u30b9\u30bf\u30fc\u30f4\u30a1\u30eb\u30c0\u30fc\u00a0<br \/>\u5f15\u7528\u5143\uff1a<a href=\"https:\/\/en.wikipedia.org\/wiki\/Alexander_Osterwalder\">Wikipedia<\/a><\/p><\/div>\n<p>\u30aa\u30b9\u30bf\u30fc\u30f4\u30a1\u30eb\u30c0\u30fc\u6c0f\u304c\u7d4c\u55b6\u3059\u308b\u30d3\u30b8\u30cd\u30b9\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u4f1a\u793e\u306eStrategyzer\u793e\u3067\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u30ad\u30e3\u30f3\u30d0\u30b9\u306a\u3069\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092<a href=\"https:\/\/www.strategyzer.com\/canvas\">\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3067\u914d\u5e03<\/a>\u3057\u305f\u308a\u3001\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u89e3\u8aac\u3059\u308b<a href=\"https:\/\/www.strategyzer.com\/books\">\u66f8\u7c4d\u306e\u51fa\u7248<\/a>\u3082\u884c\u3063\u3066\u3044\u308b\u3002<\/p>\n<h2>\u4e2d\u5fc3\u306b\u300c\u4fa1\u5024\u63d0\u6848\u300d\u3001\u5468\u8fba\u306b\u300c\u5c4a\u3051\u308b\u4ed5\u7d44\u307f\u300d\u3092\u63cf\u304f<\/h2>\n<p>\u9867\u5ba2\u3078\u306e\u4fa1\u5024\u63d0\u6848\u304c\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306e\u4e2d\u5fc3\u3068\u306a\u308b\u3002\u8ab0\u306b\u3069\u306e\u3088\u3046\u306b\u3001\u4f55\u3092\u3057\u3066\u3001\u3069\u306e\u3088\u3046\u306a\u53ce\u652f\u3067\u3001\u4fa1\u5024\u3092\u751f\u307f\u51fa\u3059\uff08\u4fa1\u5024\u63d0\u6848\uff09\u306e\u304b\u3092\u63cf\u304f\u3053\u3068\u3067\u3001\u4fa1\u5024\u3092\u5c4a\u3051\u308b\u4ed5\u7d44\u307f\u304c\u660e\u78ba\u306b\u306a\u308b\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-29375\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/04\/bmc-area.png\" alt=\"\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u30ad\u30e3\u30f3\u30d0\u30b9\u306e3\u3064\u306e\u30a8\u30ea\u30a2\" width=\"699\" height=\"377\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/04\/bmc-area.png 1250w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/04\/bmc-area-300x162.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/04\/bmc-area-1024x552.png 1024w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/04\/bmc-area-768x414.png 768w\" sizes=\"auto, (max-width: 699px) 100vw, 699px\" \/><\/p>\n<h3>\u300c\u30b9\u30de\u30fc\u30c8\u30ad\u30fc\u300d\u3092\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u30ad\u30e3\u30f3\u30d0\u30b9\u3067\u8003\u3048\u308b<\/h3>\n<p>\u30b9\u30de\u30db\u3067\u9375\u306e\u89e3\u9320\u304c\u53ef\u80fd\u306b\u306a\u308b\u300c\u30b9\u30de\u30fc\u30c8\u30ad\u30fc\u300d\u306e\u30d3\u30b8\u30cd\u30b9\u3092\u4f8b\u306b\u8aac\u660e\u3059\u308b\u3002<\/p>\n<div id=\"attachment_24312\" style=\"width: 509px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-24312\" class=\"wp-image-24312\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/04\/AdobeStock_215316005-1024x683.jpeg\" alt=\"\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3067\u9375\u3092\u64cd\u4f5c\u3059\u308b\u30a4\u30e1\u30fc\u30b8\" width=\"499\" height=\"333\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/04\/AdobeStock_215316005-1024x683.jpeg 1024w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/04\/AdobeStock_215316005-300x200.jpeg 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/04\/AdobeStock_215316005-768x512.jpeg 768w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/04\/AdobeStock_215316005-1536x1024.jpeg 1536w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/04\/AdobeStock_215316005-2048x1365.jpeg 2048w\" sizes=\"auto, (max-width: 499px) 100vw, 499px\" \/><p id=\"caption-attachment-24312\" class=\"wp-caption-text\">\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3067\u9375\u3092\u64cd\u4f5c\u3059\u308b\u30b9\u30de\u30fc\u30c8\u30ad\u30fc<\/p><\/div>\n<h3>\u8ab0\u306b\u3069\u3093\u306a\u4fa1\u5024\u3092\u63d0\u4f9b\u3059\u308b\u304b<\/h3>\n<p>\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3084\u884c\u52d5\u306b\u5fdc\u3058\u3066\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3057\u3001\u3069\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5bfe\u3057\u3066\u4fa1\u5024\u3092\u63d0\u4f9b\u3059\u308b\u304b\u6c7a\u5b9a\u3059\u308b\u3002\u300c\u30b9\u30de\u30fc\u30c8\u30ad\u30fc\u300d\u306e\u9867\u5ba2\u306f\u3001\u90fd\u5e02\u306b\u4f4f\u3080IT\u306b\u7cbe\u901a\u3057\u305f20\u301c40\u4ee3\u306e\u7537\u5973\u3068\u3057\u305f\u3002<\/p>\n<p>\u4fa1\u5024\u306b\u306f\u3001\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u300c\u4ed5\u4e8b\u3092\u7d42\u308f\u3089\u305b\u308b(<a href=\"https:\/\/uxdaystokyo.com\/articles\/uxdt2018_conference_jtbd\/#JTBDJobs_To_Be_Done\">Jobs To Be Done<\/a>)\u300d\u3001\u300c\u30b3\u30b9\u30c8\u3084\u30ea\u30b9\u30af\u3092\u6e1b\u3089\u3059\u300d\u3001\u300c\u5229\u7528\u3057\u3084\u3059\u304f\u3001\u4f7f\u3044\u3084\u3059\u304f\u3059\u308b\u300d\u3053\u3068\u3092\u8003\u3048\u308b\u3002\u300c\u30b9\u30de\u30fc\u30c8\u30ad\u30fc\u300d\u304c\u9867\u5ba2\u306b\u4e0e\u3048\u308b\u4fa1\u5024\u306b\u306f\u3001\u9060\u65b9\u304b\u3089\u306e\u9375\u89e3\u9320\u3092\u53ef\u80fd\u306b\u3059\u308b\u3053\u3068\u3001\u7121\u6599\u3067\u9375\u3092\u8907\u88fd\u3067\u304d\u308b\u3053\u3068\u3067\u7269\u7406\u7684\u306a\u9375\u4f5c\u308a\u306e\u30b3\u30b9\u30c8\u3092\u6e1b\u3089\u3059\u3053\u3068\u3001\u65bd\u9320\u5fd8\u308c\u6642\u306b\u30a2\u30e9\u30fc\u30e0\u304c\u306a\u308b\u3053\u3068\u3067\u9375\u306e\u9589\u3081\u5fd8\u308c\u306e\u30ea\u30b9\u30af\u3092\u6e1b\u3089\u3059\u3053\u3068\u306a\u3069\u304c\u3042\u308b\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-29391\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/04\/user-vpc1-1-1-300x168.png\" alt=\"\u9867\u5ba2\u3068\u306e\u63a5\u70b9\u8a2d\u8a08\" width=\"699\" height=\"392\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/04\/user-vpc1-1-1-300x168.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/04\/user-vpc1-1-1-1024x574.png 1024w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/04\/user-vpc1-1-1-768x431.png 768w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/04\/user-vpc1-1-1.png 1254w\" sizes=\"auto, (max-width: 699px) 100vw, 699px\" \/><\/p>\n<h3>\u3069\u306e\u3088\u3046\u306b\u63d0\u4f9b\u3059\u308b\u304b<\/h3>\n<p>\u9867\u5ba2\u3068\u306e\u30c1\u30e3\u30cd\u30eb\u3084\u95a2\u4fc2\u6027\u3092\u660e\u78ba\u306b\u63cf\u304f\u3053\u3068\u306f\u3001\u4fa1\u5024\u63d0\u6848\u304c\u3069\u306e\u3088\u3046\u306b\u5c4a\u304f\u306e\u304b\u3092\u7406\u89e3\u3059\u308b\u4e0a\u3067\u91cd\u8981\u3067\u3042\u308b\u3002<\/p>\n<p>\u300c\u30b9\u30de\u30fc\u30c8\u30ad\u30fc\u300d\u306e\u30c1\u30e3\u30cd\u30eb\u306f\u3001\u9867\u5ba2\u306eIT\u30ea\u30c6\u30e9\u30b7\u30fc\u304c\u9ad8\u3044\u306a\u3089\u3001Web\u30b5\u30a4\u30c8\u3092\u4f7f\u7528\u3057\u3066\u8a8d\u77e5\u3068\u8cfc\u5165\u3092\u4fc3\u9032\u3057\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u30a2\u30d7\u30ea\u3092\u901a\u3058\u3066\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3001\u30c8\u30e9\u30d6\u30eb\u306a\u3069\u306b\u5bfe\u5fdc\u3059\u308b\u305f\u3081\u306e\u30c1\u30e3\u30c3\u30c8\u30dc\u30c3\u30c8\u3092\u7528\u610f\u3059\u308b\u3053\u3068\u304c\u8003\u3048\u3089\u308c\u308b\u3002<\/p>\n<p>\u9867\u5ba2\u3068\u95a2\u4fc2\u6027\u3092\u62e1\u5927\u30fb\u7dad\u6301\u3057\u3066\u3044\u304f\u305f\u3081\u306b\u300110\u65e5\u306e\u7121\u6599\u4f53\u9a13\uff08\u9867\u5ba2\u7372\u5f97\uff09\u3001\u5229\u7528\u9375\u6570\u3084\u30b7\u30a7\u30a2\u30e6\u30fc\u30b6\u30fc\u6570\u306b\u5fdc\u3058\u305f\u624b\u539a\u3044\u30b5\u30dd\u30fc\u30c8\uff08\u9867\u5ba2\u306e\u7dad\u6301\uff09\u3001\u30a8\u30f3\u30bf\u30fc\u30d7\u30e9\u30a4\u30ba\u5951\u7d04\u3067\u306e\u5b89\u4fa1\u306a\u4fa1\u683c\u8a2d\u5b9a\uff08\u5bfe\u8c61\u9867\u5ba2\u306e\u62e1\u5927\uff09\u3001\u306a\u3069\u306e\u30d7\u30e9\u30f3\u3092\u691c\u8a0e\u3059\u308b\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-29382\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/04\/user-vpc2-300x168.png\" alt=\"\" width=\"699\" height=\"392\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/04\/user-vpc2-300x168.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/04\/user-vpc2-1024x574.png 1024w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/04\/user-vpc2-768x431.png 768w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/04\/user-vpc2.png 1254w\" sizes=\"auto, (max-width: 699px) 100vw, 699px\" 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src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/04\/user-vpc3-300x168.png\" alt=\"\u53ce\u76ca\u8a2d\u8a08\" width=\"699\" height=\"392\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/04\/user-vpc3-300x168.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/04\/user-vpc3-1024x574.png 1024w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/04\/user-vpc3-768x431.png 768w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/04\/user-vpc3.png 1254w\" sizes=\"auto, (max-width: 699px) 100vw, 699px\" 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https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/04\/partner-vpc1-768x426.png 768w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/04\/partner-vpc1.png 1268w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>\u300c\u30b9\u30de\u30fc\u30c8\u30ad\u30fc\u300d\u306e\u4e3b\u306a\u6d3b\u52d5\u306f\u3001\u30c9\u30a2\u306b\u53d6\u308a\u4ed8\u3051\u308b\u5074\u306e\u9375\uff08\u30cf\u30fc\u30c9\u30a6\u30a7\u30a2\uff09\u3068\u3001\u89e3\u9320\u3059\u308b\u5074\u306e\u30b9\u30de\u30db\u30a2\u30d7\u30ea\uff08\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\uff09\u306e\u4e21\u65b9\u306e\u958b\u767a\u3067\u3042\u308b\u3002\u53d6\u308a\u4ed8\u3051\u308b\u5074\u306e\u9375\u306f\u751f\u7523\u3068\u6d41\u901a\u3082\u884c\u3046\u5fc5\u8981\u304c\u3042\u308b\u3002<\/p>\n<p>\u6d3b\u52d5\u306e\u305f\u3081\u306b\u5fc5\u8981\u306a\u30ea\u30bd\u30fc\u30b9\u306f\u3001\u958b\u767a\u30c1\u30fc\u30e0\u306e\u52b4\u50cd\u529b\u3068BLE\uff08Bluetooth Low Energy\uff09\u6280\u8853\u306e\u3088\u3046\u306a\u77e5\u7684\u8ca1\u7523\u3067\u3042\u308b\u3002<\/p>\n<p>\u30d1\u30fc\u30c8\u30ca\u30fc\u306f\u3001\u9375\u306b\u5185\u8535\u3059\u308b\u30de\u30a4\u30af\u30ed\u30c1\u30c3\u30d7\u306e\u8cfc\u5165\u5148\u3068\u306a\u308b\u4f01\u696d\u3067\u3042\u308a\u3001\u30b9\u30de\u30db\u30a2\u30d7\u30ea\u306e\u305f\u3081\u306e\u30af\u30e9\u30a6\u30c9\u74b0\u5883\u3092\u63d0\u4f9b\u3059\u308b\u4f01\u696d\u304c\u6319\u3052\u3089\u308c\u308b\u3002<\/p>\n<h3>\u3069\u306e\u3088\u3046\u306a\u30b3\u30b9\u30c8\u304c\u3042\u308b\u306e\u304b<\/h3>\n<p>\u3069\u3093\u306a\u30b3\u30b9\u30c8\u304c\u751f\u3058\u308b\u306e\u304b\u3092\u63cf\u304f\u3053\u3068\u3067\u3001\u53ce\u76ca\u306b\u5bfe\u3057\u3066\u5229\u76ca\u3092\u4e0a\u3052\u3089\u308c\u308b\u69cb\u9020\u306a\u306e\u304b\u78ba\u8a8d\u3059\u308b\u3002<\/p>\n<p>\u30b3\u30b9\u30c8\u69cb\u9020\u306b\u306f\u3001\u958b\u767a\u30c1\u30fc\u30e0\u306e\u4eba\u4ef6\u8cbb\u3001\u30af\u30e9\u30a6\u30c9\u5229\u7528\u6599\u3001\u30c9\u30a2\u306b\u53d6\u308a\u4ed8\u3051\u308b\u9375\u306e\u4fdd\u7ba1\u8cbb\u3084\u904b\u9001\u6599\u3001\u5e83\u544a\u8cbb\u304c\u3042\u308b\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-29388\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/04\/partner-vpc2-1-300x166.png\" alt=\"\u30b3\u30b9\u30c8\u69cb\u9020\u8a2d\u8a08\" width=\"700\" height=\"388\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/04\/partner-vpc2-1-300x166.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/04\/partner-vpc2-1-1024x568.png 1024w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/04\/partner-vpc2-1-768x426.png 768w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/04\/partner-vpc2-1.png 1268w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" 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id=\"attachment_24306\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-24306\" class=\"wp-image-24306 size-large\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/04\/team_bmc-1024x538.png\" alt=\"\u30c1\u30fc\u30e0\u3067\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u30ad\u30e3\u30f3\u30d0\u30b9\u3092\u4f5c\u308b\u30a4\u30e1\u30fc\u30b8\" width=\"700\" height=\"368\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/04\/team_bmc-1024x538.png 1024w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/04\/team_bmc-300x158.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/04\/team_bmc-768x403.png 768w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/04\/team_bmc.png 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><p id=\"caption-attachment-24306\" class=\"wp-caption-text\">\u30c1\u30fc\u30e0\u3067\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u30ad\u30e3\u30f3\u30d0\u30b9\u3092\u4f5c\u308b\u30a4\u30e1\u30fc\u30b8<\/p><\/div>\n<h2>\u30d5\u30ea\u30fc\uff08\u7121\u6599\uff09\u306e\u30d3\u30b8\u30cd\u30b9\u3092\u5206\u6790\u3059\u308b<\/h2>\n<p>\u30d5\u30ea\u30fc\u30d3\u30b8\u30cd\u30b9\u3067\u4ee3\u8868\u7684\u306aGoogle\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3092\u5206\u6790\u3059\u308b\u3002Google\u306e\u691c\u7d22\u30b5\u30fc\u30d3\u30b9\u306f\u3001\u300c\u7121\u6599\u300d\u3067\u7372\u5f97\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u95b2\u89a7\u60c5\u5831\u3067\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3092\u63d0\u4f9b\u3057\u53ce\u76ca\u3092\u5f97\u308b\u3002\u30d1\u30fc\u30c8\u30ca\u30fc\u3084\u30ea\u30bd\u30fc\u30b9\u3001\u5e83\u544a\u8cbb\u306a\u3069\u306e\u30b3\u30b9\u30c8\u304c\u5c11\u306a\u3044\u305f\u3081\u3001\u591a\u304f\u306e\u5229\u76ca\u3092\u5f97\u3089\u308c\u308b\u3002<\/p>\n<div id=\"attachment_24301\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-24301\" class=\"wp-image-24301 size-large\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/04\/google_bmc-1024x761.png\" alt=\"Google\u691c\u7d22\u30b5\u30fc\u30d3\u30b9\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\" width=\"700\" height=\"520\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/04\/google_bmc-1024x761.png 1024w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/04\/google_bmc-300x223.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/04\/google_bmc-768x571.png 768w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/04\/google_bmc.png 1528w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><p id=\"caption-attachment-24301\" class=\"wp-caption-text\">Google\u691c\u7d22\u30b5\u30fc\u30d3\u30b9\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb<\/p><\/div>\n<h2>\u30b5\u30fc\u30d3\u30b9\u30c7\u30b6\u30a4\u30f3\u306b\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u30ad\u30e3\u30f3\u30d0\u30b9\u306f\u4e0d\u53ef\u6b20<\/h2>\n<p>\u30db\u30ea\u30b9\u30c6\u30a3\u30c3\u30af\uff08\u5168\u4f53\u7684\uff09\u306b\u8a2d\u8a08\u3092\u884c\u3046\u30b5\u30fc\u30d3\u30b9\u30c7\u30b6\u30a4\u30f3\u3067\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u30ad\u30e3\u30f3\u30d0\u30b9\u306f\u7279\u306b\u4e0d\u53ef\u6b20\u3067\u3042\u308b\u3002\u30b5\u30fc\u30d3\u30b9\u30c7\u30b6\u30a4\u30f3\u3092\u5404\u7a2e\u30c4\u30fc\u30eb\u3092\u7528\u3044\u3066\u8a2d\u8a08\u3057\u305f\u4e0a\u3067\u3001\u30d3\u30b8\u30cd\u30b9\u3068\u3057\u3066\u53ce\u76ca\u304c\u6210\u308a\u7acb\u3064\u306e\u304b\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u30ad\u30e3\u30f3\u30d0\u30b9\u3067\u78ba\u8a8d\u3067\u304d\u308b\u3002<\/p>\n<p>\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u3001\u3069\u306e\u30c4\u30fc\u30eb\u304c\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u30ad\u30e3\u30f3\u30d0\u30b9\u306e\u3069\u306e\u9818\u57df\u306b\u95a2\u4fc2\u3059\u308b\u3082\u306e\u304b\u793a\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<div id=\"attachment_29401\" style=\"width: 711px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-29401\" class=\"wp-image-29401\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/04\/tool-reration-300x158.png\" alt=\"\u30b5\u30fc\u30d3\u30b9\u30c7\u30b6\u30a4\u30f3\u30c4\u30fc\u30eb\u3068\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u30ad\u30e3\u30f3\u30d0\u30b9\u306e\u7e4b\u304c\u308a\" width=\"701\" height=\"368\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/04\/tool-reration-300x158.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/04\/tool-reration-1024x538.png 1024w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/04\/tool-reration-768x403.png 768w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/04\/tool-reration.png 1200w\" sizes=\"auto, (max-width: 701px) 100vw, 701px\" \/><p id=\"caption-attachment-29401\" class=\"wp-caption-text\">\u30b5\u30fc\u30d3\u30b9\u30c7\u30b6\u30a4\u30f3\u30c4\u30fc\u30eb\u3068\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u30ad\u30e3\u30f3\u30d0\u30b9\u306e\u95a2\u9023\u3092\u793a\u3057\u305f\u56f3<\/p><\/div>\n<h2>\u5408\u308f\u305b\u3066\u4f7f\u3046\u3068\u52b9\u679c\u304c\u9ad8\u3044\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u7d39\u4ecb<\/h2>\n<p>\u30d3\u30b8\u30cd\u30b9\u3092\u6210\u529f\u3055\u305b\u308b\u306b\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u771f\u306b\u5fc5\u8981\u3068\u3059\u308b\u4fa1\u5024\u3092\u63d0\u6848\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002<\/p>\n<p>\u4fa1\u5024\u63d0\u6848\u3092\u6df1\u3081\u308b\u305f\u3081\u306b\u3001\u30aa\u30b9\u30bf\u30fc\u30f4\u30a1\u30eb\u30c0\u30fc\u6c0f\u304c\u8003\u6848\u3057\u305f<strong>\u74b0\u5883\u30de\u30c3\u30d7<\/strong>\u3068<strong>\u30d0\u30ea\u30e5\u30fc\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u30ad\u30e3\u30f3\u30d0\u30b9<\/strong>\u3082\u5408\u308f\u305b\u3066\u4f7f\u3046\u3068\u52b9\u679c\u7684\u3067\u3042\u308b\u3002<\/p>\n<p><a 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alt=\"\u30aa\u30b9\u30bf\u30fc\u30f4\u30a1\u30eb\u30c0\u30fc\u6c0f\u304c\u8003\u6848\u3057\u305f3\u3064\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u95a2\u4fc2\u6027\" width=\"632\" height=\"319\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/04\/other_framework_for_value.png 632w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/04\/other_framework_for_value-300x151.png 300w\" sizes=\"auto, (max-width: 632px) 100vw, 632px\" \/><p id=\"caption-attachment-24305\" class=\"wp-caption-text\">\u30aa\u30b9\u30bf\u30fc\u30f4\u30a1\u30eb\u30c0\u30fc\u6c0f\u304c\u8003\u6848\u3057\u305f3\u3064\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u95a2\u4fc2\u6027<\/p><\/div>\n<h2>\u95a2\u9023\u7528\u8a9e<\/h2>\n<blockquote class=\"wp-embedded-content\" data-secret=\"yjGWwx2MFo\"><p><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/whats_value-proposition-canvas\/\">\u30d0\u30ea\u30e5\u30fc\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u30ad\u30e3\u30f3\u30d0\u30b9<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;\u30d0\u30ea\u30e5\u30fc\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u30ad\u30e3\u30f3\u30d0\u30b9&#8221; &#8212; UX TIMES\" src=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/whats_value-proposition-canvas\/embed\/#?secret=AeYZLDK8n6#?secret=yjGWwx2MFo\" data-secret=\"yjGWwx2MFo\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<ul>\n<li>\u30ea\u30fc\u30f3\u30ad\u30e3\u30f3\u30d0\u30b9<\/li>\n<li>\u74b0\u5883\u30de\u30c3\u30d7<\/li>\n<li>Jobs To Be Done<\/li>\n<\/ul>\n<h2>\u53c2\u8003\u30b5\u30a4\u30c8<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.researchgate.net\/figure\/The-business-model-Canvas-for-the-smart-door-lock_fig3_323110200\" target=\"_blank\" rel=\"noopener\">Figure 3. The business model Canvas for the smart door lock<\/a><\/li>\n<li><a href=\"https:\/\/www.strategyzer.com\/\" target=\"_blank\" rel=\"noopener\">Strategyzer | Corporate Innovation Strategy, Tools &amp; Training<\/a><\/li>\n<\/ul>\n<h2>\u53c2\u8003\u6587\u732e<\/h2>\n<ul>\n<li>Alexander OSTERWALDER &#8220;<a href=\"http:\/\/www.hec.unil.ch\/aosterwa\/PhD\/Osterwalder_PhD_BM_Ontology.pdf\" target=\"_blank\" rel=\"noopener\">THE BUSINESS MODEL ONTOLOGY<\/a>&#8221; Lausanne: University of Lausanne(2004)<\/li>\n<li>\u30a2\u30ec\u30c3\u30af\u30b9\u30fb\u30aa\u30b9\u30bf\u30fc\u30ef\u30eb\u30c0\u30fc, \u30a4\u30f4\u30fb\u30d4\u30cb\u30e5\u30fc\u30eb\u300c<a href=\"https:\/\/www.amazon.co.jp\/%E3%83%93%E3%82%B8%E3%83%8D%E3%82%B9%E3%83%A2%E3%83%87%E3%83%AB%E3%83%BB%E3%82%B8%E3%82%A7%E3%83%8D%E3%83%AC%E3%83%BC%E3%82%B7%E3%83%A7%E3%83%B3-%E3%83%93%E3%82%B8%E3%83%8D%E3%82%B9%E3%83%A2%E3%83%87%E3%83%AB%E8%A8%AD%E8%A8%88%E6%9B%B8-%E3%82%A2%E3%83%AC%E3%83%83%E3%82%AF%E3%82%B9%E3%83%BB%E3%82%AA%E3%82%B9%E3%82%BF%E3%83%BC%E3%83%AF%E3%83%AB%E3%83%80%E3%83%BC\/dp\/4798122971\" target=\"_blank\" rel=\"noopener\">\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u30fb\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3<\/a>\u300d\u5c0f\u5c71 \u9f8d\u4ecb\uff08\u8a33\uff09 \u7fd4\u6cf3\u793e(2012)<\/li>\n<li>\u30de\u30fc\u30af\u30fb\u30b9\u30c6\u30a3\u30c3\u30af\u30c9\u30fc\u30f3\u300c<a href=\"https:\/\/amazon.co.jp\/dp\/4802511248\">THIS IS SERVICE DESIGN DOING<\/a>\u300d\u5b89\u85e4\u8cb4\u5b50,\u767d\u5ddd\u90e8\u541b\u6c5f\uff08\u8a33\uff09BNN\u65b0\u793e\uff082020\uff09<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u30d3\u30b8\u30cd\u30b9\u306e\u6709\u76ca\u6027\u304c\u8996\u899a\u7684\u306b\u308f\u304b\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/p>\n","protected":false},"author":61,"featured_media":29400,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"English":"Business Model Canvas","footnotes":""},"glossary-category":[22],"glossary_tag":[],"class_list":["post-24297","glossary","type-glossary","status-publish","has-post-thumbnail","hentry","glossary-category-tools-frameworks-methodologies"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary\/24297","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/users\/61"}],"version-history":[{"count":9,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary\/24297\/revisions"}],"predecessor-version":[{"id":29402,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary\/24297\/revisions\/29402"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/media\/29400"}],"wp:attachment":[{"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/media?parent=24297"}],"wp:term":[{"taxonomy":"glossary-category","embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary-category?post=24297"},{"taxonomy":"glossary_tag","embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary_tag?post=24297"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}