{"id":24989,"date":"2021-07-09T10:54:28","date_gmt":"2021-07-09T01:54:28","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?post_type=glossary&#038;p=24989"},"modified":"2021-07-09T10:54:28","modified_gmt":"2021-07-09T01:54:28","slug":"whats_value-proposition-canvas","status":"publish","type":"glossary","link":"https:\/\/uxdaystokyo.com\/articles\/glossary\/whats_value-proposition-canvas\/","title":{"rendered":"\u30d0\u30ea\u30e5\u30fc\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u30ad\u30e3\u30f3\u30d0\u30b9"},"content":{"rendered":"<p>\u30d7\u30ed\u30c0\u30af\u30c8\uff08\u88fd\u54c1\uff09\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u9867\u5ba2\u76ee\u7dda\u3067\u8003\u3048\u308b\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3001\u300c\u9867\u5ba2\u306b\u63d0\u4f9b\u3059\u308b\u4fa1\u5024\uff08<ruby>Value<rt>\u30d0\u30ea\u30e5\u30fc<\/rt><\/ruby>\uff09\u306e\u63d0\u6848\uff08<ruby>Proposition<rt>\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3<\/rt><\/ruby>\uff09\u300d\u3068\u3044\u3046\u610f\u5473\u304b\u3089\u300c\u30d0\u30ea\u30e5\u30fc\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u300d\u3068\u547c\u3070\u308c\u308b\u3002\u65b0\u898f\u4e8b\u696d\u3067\u30bc\u30ed\u304b\u3089\u30a2\u30a4\u30c7\u30a2\u3092\u8003\u6848\u3059\u308b\u305f\u3081\u306b\u3082\u4f7f\u3048\u308b\u307b\u304b\u3001\u65e2\u5b58\u306e\u4e8b\u696d\u3092\u53ef\u8996\u5316\u3057\u3066\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3068\u305a\u308c\u304c\u306a\u3044\u304b\u78ba\u8a8d\u3059\u308b\u305f\u3081\u306b\u3082\u5229\u7528\u3067\u304d\u308b\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-25038\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/06\/image8.png\" alt=\"\u30d0\u30ea\u30e5\u30fc\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u30ad\u30e3\u30f3\u30d0\u30b9\u306e\u6982\u8981\u56f3\" width=\"747\" height=\"408\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/06\/image8.png 747w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/06\/image8-300x164.png 300w\" sizes=\"auto, (max-width: 747px) 100vw, 747px\" \/><\/p>\n<p>\u30a2\u30e1\u30ea\u30ab\u306e\u4f01\u696d\u5bb6\u306e<ruby>Alexander Osterwalder<rt>\u30a2\u30ec\u30af\u30b5\u30f3\u30c0\u30fc\u30fb\u30aa\u30b9\u30c6\u30eb\u30ef\u30eb\u30c0\u30fc<\/rt><\/ruby>\u6c0f\u306b\u3088\u3063\u3066\u8003\u6848\u3055\u308c\u305f\u3002<\/p>\n<div id=\"attachment_24304\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-24304\" class=\"size-full wp-image-24304\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/04\/osterwalder.png\" alt=\"\u30a2\u30ec\u30af\u30b5\u30f3\u30c0\u30fc\u30aa\u30b9\u30bf\u30fc\u30f4\u30a1\u30eb\u30c0\u30fc\u8096\u50cf\" width=\"300\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/04\/osterwalder.png 440w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/04\/osterwalder-271x300.png 271w\" sizes=\"(max-width: 440px) 100vw, 440px\" \/><p id=\"caption-attachment-24304\" class=\"wp-caption-text\">\u30a2\u30ec\u30af\u30b5\u30f3\u30c0\u30fc\u30fb\u30aa\u30b9\u30c6\u30eb\u30ef\u30eb\u30c0\u30fc<br \/>\u5f15\u7528\u5143\uff1a<a href=\"https:\/\/en.wikipedia.org\/wiki\/Alexander_Osterwalder#\/media\/File:Alexander_Osterwalder,_October_2011_(cropped).jpg\" target=\"_blank\" rel=\"noopener\">Wikipedia<\/a><\/p><\/div>\n<p>\u30aa\u30b9\u30c6\u30eb\u30ef\u30eb\u30c0\u30fc\u6c0f\u306e\u7d4c\u55b6\u3059\u308b\u30b9\u30c8\u30e9\u30c6\u30b8\u30e3\u30a4\u30b6\u30fc\u793e\u306b\u3088\u3063\u3066\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u306e\u914d\u5e03\u3084\u4f7f\u3044\u65b9\u306e\u7d39\u4ecb\u304c\u3055\u308c\u3066\u3044\u308b\u3002<br \/>\n<a href=\"https:\/\/www.strategyzer.com\/canvas\/value-proposition-canvas\" target=\"_blank\" rel=\"noopener\">\u30b9\u30c8\u30e9\u30c6\u30b8\u30e3\u30a4\u30b6\u30fc\u793e\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u914d\u5e03\u30da\u30fc\u30b8<\/a><\/p>\n<h2>\u9867\u5ba2\u306b\u3068\u3063\u3066\u306e\u4fa1\u5024\u3068\u4f01\u696d\u304c\u601d\u3046\u4fa1\u5024\u304c\u30ba\u30ec\u3066\u3044\u308b\u3068\u30d3\u30b8\u30cd\u30b9\u306f\u5931\u6557\u3057\u3066\u3057\u307e\u3046<\/h2>\n<p>\u9867\u5ba2\u306f\u81ea\u5206\u306b\u3068\u3063\u3066\u4fa1\u5024\u304c\u3042\u308b\u3068\u601d\u3046\u3082\u306e\u3060\u3051\u3092\u5229\u7528\u3059\u308b\u3002\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u5897\u3048\u3001\u7af6\u5408\u4f01\u696d\u3068\u306e\u5dee\u5225\u5316\u3092\u56f3\u3089\u306a\u304f\u3066\u306f\u306a\u3089\u306a\u3044\u73fe\u4ee3\u3067\u306f\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u5408\u81f4\u3057\u305f\u4fa1\u5024\u3092\u63d0\u4f9b\u3067\u304d\u308b\u304b\u304c\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u529f\u3092\u5de6\u53f3\u3059\u308b\u3002\u305d\u306e\u305f\u3081\u3001\u9867\u5ba2\u306b\u3068\u3063\u3066\u306e\u4fa1\u5024\u3068\u4f01\u696d\u306e\u63d0\u4f9b\u3059\u308b\u4fa1\u5024\u306b\u30ba\u30ec\u304c\u306a\u3044\u304b\u8996\u899a\u7684\u306b\u78ba\u8a8d\u3067\u304d\u308b\u30d0\u30ea\u30e5\u30fc\u30fb\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u30fb\u30ad\u30e3\u30f3\u30d0\u30b9\u3078\u306e\u6ce8\u76ee\u304c\u9ad8\u307e\u3063\u3066\u3044\u308b\u3002<\/p>\n<p>\u9867\u5ba2\u304c\u4fa1\u5024\u3092\u898b\u51fa\u3057\u3066\u3044\u308b\u3053\u3068\u3068\u3001\u4f01\u696d\u304c\u4fa1\u5024\u3060\u3068\u601d\u3063\u3066\u3044\u308b\u3053\u3068\u306f\u30ba\u30ec\u3066\u3057\u307e\u3063\u3066\u3044\u308b\u3053\u3068\u304c\u3042\u308b\u3002<br \/>\n\u4f8b\u3048\u3070\u3001\u30ec\u30b9\u30c8\u30e9\u30f3\u3067\u3044\u3046\u3068\u300c\u7f8e\u5473\u3057\u3044\u6599\u7406\u300d\u3092\u5e97\u4e3b\u306f\u5e97\u306e\u4fa1\u5024\u3060\u3068\u601d\u3063\u3066\u3044\u3066\u3001\u9867\u5ba2\u306f\u300c\u6599\u7406\u304c\u65e9\u304f\u51fa\u3066\u304f\u308b\u306e\u3067\u624b\u65e9\u304f\u30e9\u30f3\u30c1\u3092\u98df\u3079\u3089\u308c\u308b\u300d\u3053\u3068\u3092\u4fa1\u5024\u3060\u3068\u601d\u3063\u3066\u3044\u308b\u5834\u5408\u304c\u3042\u308b\u3002\u30ba\u30ec\u305f\u4fa1\u5024\u306e\u8a8d\u8b58\u3067\u3001\u30ec\u30b9\u30c8\u30e9\u30f3\u5074\u304c\u7f8e\u5473\u3057\u3055\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u63d0\u4f9b\u307e\u3067\u306b\u6642\u9593\u304c\u304b\u304b\u308b\u51dd\u3063\u305f\u30e1\u30cb\u30e5\u30fc\u3070\u304b\u308a\u306b\u3057\u3066\u3057\u307e\u3046\u3068\u3001\u9867\u5ba2\u30cb\u30fc\u30ba\u304b\u3089\u30ba\u30ec\u3066\u3044\u308b\u305f\u3081\u9867\u5ba2\u306e\u8db3\u304c\u9060\u306e\u3044\u3066\u3057\u307e\u3046\u3002<br \/>\n\u9867\u5ba2\u30cb\u30fc\u30ba\u3092\u53ef\u8996\u5316\u3057\u3066\u9867\u5ba2\u3068\u4f01\u696d\u306e\u8003\u3048\u308b\u4fa1\u5024\u306e\u305a\u308c\u3092\u8a8d\u8b58\u3067\u304d\u308c\u3070\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u30a2\u30a4\u30c7\u30a2\u3092\u5e02\u5834\u306b\u53d7\u3051\u5165\u308c\u3089\u308c\u308b\u3088\u3046\u6539\u5584\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<br \/>\n<div id=\"attachment_25163\" style=\"width: 938px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-25163\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/07\/value-difference-1.png\" alt=\"\u30ec\u30b9\u30c8\u30e9\u30f3\u3068\u9867\u5ba2\u306e\u8003\u3048\u308b\u4fa1\u5024\u306e\u9055\u3044\" width=\"928\" height=\"522\" class=\"size-full wp-image-25163\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/07\/value-difference-1.png 928w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/07\/value-difference-1-300x169.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/07\/value-difference-1-768x432.png 768w\" sizes=\"auto, (max-width: 928px) 100vw, 928px\" \/><p id=\"caption-attachment-25163\" class=\"wp-caption-text\">\u30ec\u30b9\u30c8\u30e9\u30f3\u3068\u9867\u5ba2\u306e\u8003\u3048\u308b\u4fa1\u5024\u306e\u9055\u3044<\/p><\/div><\/p>\n<h2>\u30d0\u30ea\u30e5\u30fc\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u30ad\u30e3\u30f3\u30d0\u30b9\u306e\u69cb\u6210\u8981\u7d20<\/h2>\n<p>\u30d0\u30ea\u30e5\u30fc\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u30ad\u30e3\u30f3\u30d0\u30b9\u306f\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u8868\u3057\u305f\u300c\u9867\u5ba2\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u300d\u3068\u4f01\u696d\u304c\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u5bfe\u3057\u3066\u3069\u3093\u306a\u4fa1\u5024\u3092\u63d0\u4f9b\u3059\u308b\u304b\u306e\u300c\u30d0\u30ea\u30e5\u30fc\u30de\u30c3\u30d7\u300d\u306e2\u3064\u3067\u69cb\u6210\u3055\u308c\u3066\u3044\u308b\u3002\u300c\u9867\u5ba2\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u300d\u3068\u300c\u30d0\u30ea\u30e5\u30fc\u30de\u30c3\u30d7\u300d\u306e\u5185\u5bb9\u304c\u30ba\u30ec\u3066\u3044\u306a\u3044\u304b\u3092\u4e00\u898b\u3067\u304d\u308b\u3088\u3046\u306b\u5bfe\u306b\u3059\u308b\u3002<\/p>\n<p><a title=\"\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u30ad\u30e3\u30f3\u30d0\u30b9\" href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/business-model-canvas\/\">\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u30ad\u30e3\u30f3\u30d0\u30b9<\/a>\u306b\u5f53\u3066\u306f\u3081\u3066\u5229\u7528\u3059\u308b\u3053\u3068\u3082\u3042\u308b\u305f\u3081\u3001<strong>\u9867\u5ba2\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u306f\u5fc5\u305a\u53f3\u306b\u914d\u7f6e\u3057\u3001<\/strong>\u6b21\u306b\u3001\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u63d0\u4f9b\u4fa1\u5024\u3092\u63cf\u304f<strong>\u300c\u30d0\u30ea\u30e5\u30fc\u30de\u30c3\u30d7\u300d<\/strong>\u3092\u5de6\u5074\u306b\u914d\u7f6e\u3059\u308b\u3002<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-25038\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/06\/image8.png\" alt=\"\u30d0\u30ea\u30e5\u30fc\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u30ad\u30e3\u30f3\u30d0\u30b9\u306e\u6982\u8981\u56f3\" width=\"747\" height=\"408\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/06\/image8.png 747w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/06\/image8-300x164.png 300w\" sizes=\"auto, (max-width: 747px) 100vw, 747px\" \/><\/p>\n<h3>\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u66f8\u304d\u51fa\u3059\u300c\u9867\u5ba2\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u300d<\/h3>\n<p>\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u30cb\u30fc\u30ba\u3092\u8868\u9762\u5316\u3055\u305b\u305f\u3082\u306e\u3067\u3001\u53ef\u8996\u5316\u3059\u308b\u3068\u9867\u5ba2\u304c\u3069\u3093\u306a\u3053\u3068\u306b\u4fa1\u5024\u3092\u898b\u51fa\u3057\u3066\u3044\u308b\u304b\u7406\u89e3\u3057\u3084\u3059\u304f\u306a\u308b\u3002\u9867\u5ba2\u304c\u4f55\u3092\u9054\u6210\u3057\u305f\u3044\u304b\u8868\u3059<strong>\u30b8\u30e7\u30d6\u3068\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\uff08\u7f6e\u304b\u308c\u305f\u72b6\u6cc1\uff09\u306b\u7740\u76ee\u3059\u308b\u3053\u3068\u304c\u7279\u5fb4<\/strong>\u3067\u3042\u308b\u3002<br \/>\n\u9867\u5ba2\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u306b\u306f\u3001\u9867\u5ba2\u304c\u9054\u6210\u3057\u305f\u3044\u30b8\u30e7\u30d6\u3068\u3001\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u767a\u751f\u3059\u308b\u300c<ruby>\u307a\u30a4\u30f3<rt>\u82e6\u75db\u30fb\u60a9\u307f<\/rt><\/ruby>\u300d\u3068\u3001\u624b\u306b\u5165\u308c\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u300c<ruby>\u30b2\u30a4\u30f3<rt>\u5229\u76ca<\/rt><\/ruby>\u300d\u3092\u5408\u308f\u305b\u3066\u8a18\u8f09\u3059\u308b\u3002<\/p>\n<p><strong>\u30b8\u30e7\u30d6<\/strong>\u306f\u9867\u5ba2\u304c\u9054\u6210\u3057\u305f\u3044\u3053\u3068\u3067\u3001<a title=\"Jobs To Be Done\" href=\"https:\/\/uxdaystokyo.com\/articles\/uxdt2018_conference_jtbd\/#JTBDJobs_To_Be_Done\"><ruby>Jobs To Be Done<rt>\u30b8\u30e7\u30d6\u30ba\u30fb\u30c8\u30a5\u30fc\u30fb\u30d3\u30fc\u30fb\u30c0\u30f3<\/rt><\/ruby><\/a>\u3068\u3082\u547c\u3070\u308c\u308b\u3002\u4f8b\u3048\u3070\u300c\u663c\u4f11\u307f\u306b\u98df\u4e8b\u3092\u3068\u3063\u3066\u4f11\u61a9\u3059\u308b\u300d\u304c\u3042\u3066\u306f\u307e\u308b\u3002<br \/>\n<strong>\u30b2\u30a4\u30f3<\/strong>\u306f\u9867\u5ba2\u306b\u5229\u76ca\u3092\u3082\u305f\u3089\u3059\u3082\u306e\u3067\u3001\u30b8\u30e7\u30d6\u3092\u9054\u6210\u3059\u308b\u3068\u304d\u306b\u5f97\u3089\u308c\u308b\u9867\u5ba2\u306b\u3068\u3063\u3066\u3088\u308a\u826f\u3044\u7d50\u679c\u3084\u5229\u76ca\u3092\u66f8\u304f\u3002\u30b2\u30a4\u30f3\u306e\u4f8b\u3092\u3042\u3052\u308b\u3068\u3001\u300c\u8077\u5834\u304b\u3089\u8fd1\u3044\u300d\u300c\u6ce8\u6587\u3057\u3066\u3059\u3050\u6599\u7406\u304c\u51fa\u308b\u300d\u300c\u98df\u3079\u7d42\u308f\u3063\u305f\u5f8c\u304f\u3064\u308d\u3052\u308b\u300d\u300c\u6599\u7406\u304c\u7f8e\u5473\u3057\u3044\u300d\u3068\u3044\u3063\u305f\u3088\u308a\u826f\u3044\u7d50\u679c\u3067\u3042\u308b\u3002<br \/>\n<strong>\u30da\u30a4\u30f3<\/strong>\u306f\u9867\u5ba2\u306e\u62b1\u3048\u308b\u60a9\u307f\u3067\u3001\u30b8\u30e7\u30d6\u3092\u9054\u6210\u3059\u308b\u6642\u306b\u767a\u751f\u3059\u308b\u82e6\u75db\u3084\u60a9\u307f\u3092\u66f8\u304f\u3002\u30da\u30a4\u30f3\u306e\u4f8b\u3092\u3042\u3052\u308b\u3068\u300c\u6804\u990a\u30d0\u30e9\u30f3\u30b9\u304c\u60aa\u3044\u300d\u300c\u96f0\u56f2\u6c17\u304c\u843d\u3061\u7740\u304b\u306a\u3044\u300d\u300c\u5024\u6bb5\u304c\u9ad8\u3044\u300d\u3068\u3044\u3063\u305f\u3001\u30b8\u30e7\u30d6\u306f\u9054\u6210\u3067\u304d\u3066\u3082\u4e0d\u6e80\u3084\u60a9\u307f\u304c\u4f34\u3046\u3082\u306e\u306b\u306a\u308b\u3002<br \/>\n\u30d7\u30ed\u30c0\u30af\u30c8\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u4f7f\u3046\u3053\u3068\u3067\u5f97\u3089\u308c\u308b\u30b2\u30a4\u30f3\u3084\u89e3\u6c7a\u3067\u304d\u308b\u30da\u30a4\u30f3\u304c\u3042\u308b\u3068\u3001\u9867\u5ba2\u306b\u63d0\u4f9b\u3059\u308b\u4fa1\u5024\u306e\u30a2\u30a4\u30c7\u30a2\u306b\u3064\u306a\u304c\u308b\u3002<\/p>\n<h3>\u81ea\u793e\u304c\u63d0\u4f9b\u3059\u308b\u4fa1\u5024\u3092\u66f8\u304d\u51fa\u3059\u300c\u30d0\u30ea\u30e5\u30fc\u30de\u30c3\u30d7\u300d<\/h3>\n<p>\u9867\u5ba2\u306b\u63d0\u4f9b\u3059\u308b\u4fa1\u5024\u3067\u3001\u81ea\u793e\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u3067\u304d\u308b\u3053\u3068\u3092\u63cf\u304d\u51fa\u3059\u3002\u65b0\u3057\u3044\u30d3\u30b8\u30cd\u30b9\u30a2\u30a4\u30c7\u30a2\u3092\u51fa\u3059\u969b\u306b\u3001\u9867\u5ba2\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u3092\u307f\u306a\u304c\u3089\u3069\u3093\u306a\u4fa1\u5024\u3092\u63d0\u4f9b\u3059\u308b\u304b\u66f8\u304d\u51fa\u3059\u305f\u3081\u306b\u30d0\u30ea\u30e5\u30fc\u30de\u30c3\u30d7\u304c\u5229\u7528\u3067\u304d\u308b\u307b\u304b\u3001\u65e2\u5b58\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u3084\u30b5\u30fc\u30d3\u30b9\u3067\u63d0\u4f9b\u3057\u3066\u3044\u308b\u4fa1\u5024\u3092\u66f8\u304d\u51fa\u3057\u3066\u3001\u9867\u5ba2\u304c\u898b\u51fa\u3059\u4fa1\u5024\u3068\u306e\u30ba\u30ec\u304c\u306a\u3044\u304b\u3092\u63a2\u308b\u305f\u3081\u306b\u3082\u5229\u7528\u3067\u304d\u308b\u3002<\/p>\n<p><strong>\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9<\/strong>\u306f\u63d0\u4f9b\u3059\u308b\u30d7\u30ed\u30c0\u30af\u30c8\uff08\u88fd\u54c1\uff09\u3084\u30b5\u30fc\u30d3\u30b9\u3067\u3001\u6a5f\u80fd\u3084\u9867\u5ba2\u30b5\u30dd\u30fc\u30c8\u3082\u542b\u307e\u308c\u308b\u3002\u4f8b\u3048\u3070\u30ec\u30b9\u30c8\u30e9\u30f3\u306e\u5834\u5408\u300c\u30e9\u30f3\u30c1\u30e1\u30cb\u30e5\u30fc\u300d\u304c\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u3042\u305f\u308b\u3002<br \/>\n<strong>\u30b2\u30a4\u30f3\u30af\u30ea\u30a8\u30a4\u30bf\u30fc<\/strong>\u306f\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u4f7f\u3046\u3053\u3068\u3067\u9867\u5ba2\u306e<ruby>\u5229\u76ca<rt>\u30b2\u30a4\u30f3<\/rt><\/ruby>\u3092\u5897\u3084\u3059\u3082\u306e\u3067\u3001\u9867\u5ba2\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u306e\u30b2\u30a4\u30f3\u3068\u5bfe\u5fdc\u3057\u3066\u3044\u308b\u3002\u30e9\u30f3\u30c1\u30e1\u30cb\u30e5\u30fc\u306e\u4f8b\u3067\u3042\u308c\u3070\u3001\u300c\u98df\u3079\u7d42\u308f\u3063\u305f\u5f8c\u304f\u3064\u308d\u3052\u308b\u300d\u30b2\u30a4\u30f3\u3092\u6e80\u305f\u3059\u305f\u3081\u306b\u300c\u30b3\u30fc\u30d2\u30fc\u30fb\u7d05\u8336\u306e\u30b5\u30fc\u30d3\u30b9\u300d\u304c\u30b2\u30a4\u30f3\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u3068\u3057\u3066\u8003\u3048\u3089\u308c\u308b\u3002<br \/>\n<strong>\u30da\u30a4\u30f3\u30ea\u30ea\u30fc\u30d0\u30fc<\/strong>\u306f\u3001\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3067\u9867\u5ba2\u306e<ruby>\u60a9\u307f<rt>\u30da\u30a4\u30f3<\/rt><\/ruby>\u3092\u53d6\u308a\u9664\u304f\u3082\u306e\u3067\u3001\u9867\u5ba2\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u306e\u30da\u30a4\u30f3\u3068\u5bfe\u5fdc\u3057\u3066\u3044\u308b\u3002\u4f8b\u3048\u3070\u30e9\u30f3\u30c1\u30e1\u30cb\u30e5\u30fc\u3067\u3042\u308c\u3070\u3001\u300c\u6804\u990a\u30d0\u30e9\u30f3\u30b9\u304c\u60aa\u3044\u300d\u3053\u3068\u304c\u30da\u30a4\u30f3\u306e\u9867\u5ba2\u5411\u3051\u306b\u300c\u7384\u7c73\u3068\u91ce\u83dc\u4e2d\u5fc3\u306e\u30e1\u30cb\u30e5\u30fc\u300d\u3092\u52a0\u3048\u308b\u3068\u3044\u3063\u305f\u30da\u30a4\u30f3\u30ea\u30ea\u30fc\u30d0\u30fc\u304c\u8003\u3048\u3089\u308c\u308b\u3002<\/p>\n<h2>\u30d0\u30ea\u30e5\u30fc\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u30ad\u30e3\u30f3\u30d0\u30b9\u306e\u4f5c\u6210\u65b9\u6cd5<\/h2>\n<p>\u30d0\u30ea\u30e5\u30fc\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u30ad\u30e3\u30f3\u30d0\u30b9\u306f\u3001\u9867\u5ba2\u76ee\u7dda\u3067\u88fd\u54c1\u3068\u30b5\u30fc\u30d3\u30b9\u306e\u30a2\u30a4\u30c7\u30a2\u3092\u51fa\u3059\u30c4\u30fc\u30eb\u3067\u3042\u308b\u305f\u3081\u3001\u300c<strong>\u9867\u5ba2\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u300d\u304b\u3089\u5148\u306b\u4f5c\u6210\u3059\u308b\u3002<\/strong>\u5148\u306b\u8a18\u8f09\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u30cb\u30fc\u30ba\u3092\u7121\u8996\u3057\u305f\u3082\u306e\u306b\u306a\u3089\u306a\u304f\u306a\u308b\u3002<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-25034\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/06\/CustomerProfile-first.png\" alt=\"\u30d0\u30ea\u30e5\u30fc\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u30ad\u30e3\u30f3\u30d0\u30b9\u3067\u306f\u9867\u5ba2\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u3092\u5148\u306b\u4f5c\u6210\u3059\u308b\" width=\"684\" height=\"407\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/06\/CustomerProfile-first.png 684w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/06\/CustomerProfile-first-300x179.png 300w\" sizes=\"auto, (max-width: 684px) 100vw, 684px\" \/><br \/>\n\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306f\u8abf\u67fb\u3092\u5143\u306b\u4f5c\u6210\u3057\u3001\u65b0\u305f\u306a\u4e8b\u5b9f\u304c\u308f\u304b\u308c\u3070\u305d\u306e\u90fd\u5ea6\u5185\u5bb9\u3092\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3059\u308b\u3002\u5185\u5bb9\u3092\u66f8\u304d\u63db\u3048\u3084\u3059\u304f\u3059\u308b\u305f\u3081\u306b\u3001\u3075\u305b\u3093\u306a\u3069\u3092\u6d3b\u7528\u3057\u3066\u66f8\u304d\u51fa\u3059\u3068\u3088\u3044\u3002<\/p>\n<h3>1. \u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u898b\u3048\u308b\u5316\u3055\u305b\u308b<\/h3>\n<p>\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u53ef\u8996\u5316\u3057\u305f\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u3092\u4f5c\u6210\u3059\u308b\u3002\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u306b\u306f\u3001\u9867\u5ba2\u304c\u6210\u3057\u9042\u3052\u305f\u3044\u3053\u3068\u3067\u3042\u308b\u30b8\u30e7\u30d6\u3068\u3001\u30b8\u30e7\u30d6\u3092\u9054\u6210\u3059\u308b\u969b\u306b\u767a\u751f\u3059\u308b<ruby>\u554f\u984c<rt>\u30da\u30a4\u30f3<\/rt><\/ruby>\u3084<ruby>\u5229\u76ca<rt>\u30b2\u30a4\u30f3<\/rt><\/ruby>\u3092\u8a18\u8f09\u3057\u3066\u898b\u3048\u308b\u5316\u3055\u305b\u308b\u3002\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u3068\u3044\u3063\u3066\u3082\u90fd\u5e02\u90e8\u306b\u4f4f\u308030\u4ee3\u5973\u6027\u3068\u3044\u3063\u305f<a title=\"\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\" href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/demographic\/\">\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u8981\u7d20<\/a>\u306b\u3088\u308b\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u306f\u884c\u308f\u305a\u306b\u3001&#8221;\u4f55\u306b\u4fa1\u5024\u3092\u898b\u51fa\u3057\u3066\u3044\u308b\u9867\u5ba2\u306a\u306e\u304b&#8221;\u306b\u7740\u76ee\u3057\u3066\u66f8\u304d\u51fa\u3059\u3002<\/p>\n<h4>\u88fd\u54c1\u3067\u5bfe\u5fdc\u3059\u308b\u304b\u306f\u6c17\u306b\u305b\u305a\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306f\u5168\u3066\u66f8\u304d\u51fa\u3059\u3053\u3068\u304c\u30dd\u30a4\u30f3\u30c8<\/h4>\n<p>\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u53ef\u8996\u5316\u3059\u308b\u969b\u306e\u30dd\u30a4\u30f3\u30c8\u306f\u3001\u9867\u5ba2\u3078\u306e\u7406\u89e3\u3092\u6df1\u3081\u308b\u305f\u3081\u306b\u3001<ruby>\u8ab2\u984c<rt>\u30da\u30a4\u30f3<\/rt><\/ruby>\u3084<ruby>\u5229\u76ca<rt>\u30b2\u30a4\u30f3<\/rt><\/ruby>\u306f\u5168\u3066\u66f8\u304d\u51fa\u3059\u3053\u3068\u3067\u3042\u308b\u3002\u66f8\u304d\u51fa\u3057\u305f\u5f8c\u3067\u3001\u30b5\u30fc\u30d3\u30b9\u3067\u5bfe\u5fdc\u3059\u308b\u30da\u30a4\u30f3\u30fb\u30b2\u30a4\u30f3\u3092\u53d6\u6368\u9078\u629e\u3092\u3059\u308b\u3002\u4f01\u696d\u6d3b\u52d5\u306b\u306f\u9650\u308a\u304c\u3042\u308b\u306e\u3067\u3001\u5168\u3066\u306b\u5bfe\u5fdc\u3057\u3088\u3046\u3068\u3057\u306a\u3044\u3053\u3068\u304c\u30d0\u30ea\u30e5\u30fc\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u30ad\u30e3\u30f3\u30d0\u30b9\u3092\u6d3b\u7528\u3059\u308b\u30b3\u30c4\u3067\u3042\u308b\u3002<\/p>\n<h3>2. 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\/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-25036\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/06\/BMC_VPC.png\" alt=\"\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u30ad\u30e3\u30f3\u30d0\u30b9\u306e\u4fa1\u5024\u63d0\u6848\u3001\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u3068\u30d0\u30ea\u30e5\u30fc\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u30ad\u30e3\u30f3\u30d0\u30b9\u306f\u5bfe\u5fdc\u3057\u3066\u3044\u308b\" width=\"1798\" height=\"1768\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/06\/BMC_VPC.png 1798w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/06\/BMC_VPC-300x295.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/06\/BMC_VPC-1024x1007.png 1024w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/06\/BMC_VPC-768x755.png 768w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/06\/BMC_VPC-1536x1510.png 1536w\" sizes=\"auto, (max-width: 1798px) 100vw, 1798px\" \/><\/p>\n<h2>\u95a2\u9023\u7528\u8a9e<\/h2>\n<blockquote class=\"wp-embedded-content\" data-secret=\"WjH83iJOT3\"><p><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/business-model-canvas\/\">\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u30ad\u30e3\u30f3\u30d0\u30b9<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u30ad\u30e3\u30f3\u30d0\u30b9&#8221; &#8212; UX TIMES\" src=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/business-model-canvas\/embed\/#?secret=eHij78YY4b#?secret=WjH83iJOT3\" data-secret=\"WjH83iJOT3\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<ul>\n<li>\u30ea\u30fc\u30f3\u30ad\u30e3\u30f3\u30d0\u30b9<\/li>\n<li>Jobs To Be Done<\/li>\n<\/ul>\n<h2>\u53c2\u8003\u6587\u732e<\/h2>\n<ul>\n<li><a href=\"https:\/\/amzn.to\/3h0Ak5h\" target=\"_blank\" rel=\"noopener\">\u30a2\u30ec\u30c3\u30af\u30b9\u30fb\u30aa\u30b9\u30bf\u30fc\u30ef\u30eb\u30c0\u30fc(2015)\u3001\u30d0\u30ea\u30e5\u30fc\u30fb\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u30fb\u30c7\u30b6\u30a4\u30f3 \u9867\u5ba2\u304c\u6b32\u3057\u304c\u308b\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5275\u308b<\/a><\/li>\n<li><a title=\"\u30de\u30c3\u30d4\u30f3\u30b0\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9 \u2015\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3001\u30b5\u30fc\u30d3\u30b9\u30d6\u30eb\u30fc\u30d7\u30ea\u30f3\u30c8\u3001\u305d\u306e\u4ed6\u30c0\u30a4\u30a2\u30b0\u30e9\u30e0\u304b\u3089\u4fa1\u5024\u3092\u5275\u308b\" href=\"https:\/\/amzn.to\/3dEQOOr\" target=\"_blank\" rel=\"noopener\">Jim Kalback\uff082018\uff09\u3001\u30de\u30c3\u30d4\u30f3\u30b0\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9 \u2015\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3001\u30b5\u30fc\u30d3\u30b9\u30d6\u30eb\u30fc\u30d7\u30ea\u30f3\u30c8\u3001\u305d\u306e\u4ed6\u30c0\u30a4\u30a2\u30b0\u30e9\u30e0\u304b\u3089\u4fa1\u5024\u3092\u5275\u308b\u300175\u30da\u30fc\u30b8<\/a><\/li>\n<\/ul>\n<h2>\u53c2\u8003\u30ea\u30f3\u30af<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.strategyzer.com\/canvas\/value-proposition-canvas\" target=\"_blank\" rel=\"noopener\">Value Proposition Canvas \u2013 Download the Official Template<\/a><\/li>\n<li><a href=\"https:\/\/www.alcorfund.com\/insight\/what-is-the-value-proposition-canvas\/\" target=\"_blank\" rel=\"noopener\">What is the Value Proposition Canvas?<\/a><\/li>\n<li><a href=\"https:\/\/medium.com\/@kr.snigdha\/value-proposition-design-for-airbnb-1de14226ec06\" target=\"_blank\" rel=\"noopener\">Value Proposition Design for Airbnb | by Snigdha Kumar<\/a><\/li>\n<li><a href=\"https:\/\/nijibox.jp\/blog\/value_proposition_canvas\/#i-2\" target=\"_blank\" rel=\"noopener\">\u30d0\u30ea\u30e5\u30fc\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u30ad\u30e3\u30f3\u30d0\u30b9\u3068\u306f\uff1f\u57fa\u790e\u57fa\u672c\u304b\u3089\u3084\u3055\u3057\u304f\u89e3\u8aac\uff01 | NIJIBOX BLOG<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3068\u30d7\u30ed\u30c0\u30af\u30c8\uff08\u88fd\u54c1\uff09\u30fb\u30b5\u30fc\u30d3\u30b9\u304b\u3089\u63d0\u4f9b\u3055\u308c\u308b\u4fa1\u5024\u304c\u4e00\u81f4\u3057\u3066\u3044\u308b\u304b\u3092\u8996\u899a\u7684\u306b\u78ba\u8a8d\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/p>\n","protected":false},"author":33,"featured_media":25038,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"English":"Value Proposition 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