{"id":27842,"date":"2023-02-28T12:59:35","date_gmt":"2023-02-28T03:59:35","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?post_type=glossary&#038;p=27842"},"modified":"2025-07-17T13:38:07","modified_gmt":"2025-07-17T04:38:07","slug":"salience_effect","status":"publish","type":"glossary","link":"https:\/\/uxdaystokyo.com\/articles\/glossary\/salience_effect\/","title":{"rendered":"\u30b5\u30ea\u30a8\u30f3\u30b9\u52b9\u679c\uff08\u9855\u8457\u6027\u52b9\u679c\uff09"},"content":{"rendered":"<p>\u30d1\u30bd\u30b3\u30f3\u4f5c\u696d\u3092\u3057\u3066\u3044\u3066\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306b\u901a\u77e5\u304c\u6765\u308b\u3068\u6c17\u304c\u3064\u304f\u3002<br \/>\n\u305d\u308c\u306f\u76ee\u7acb\u3064\u3082\u306e\u306b\u5bfe\u3057\u3066\u7121\u610f\u8b58\u306b\u53cd\u5fdc\u3057\u3066\u3057\u307e\u3046<b>\u30b5\u30ea\u30a8\u30f3\u30b9\u30d0\u30a4\u30a2\u30b9<\/b>\u3068\u3044\u3046\u8a8d\u77e5\u30d0\u30a4\u30a2\u30b9\u304c\u95a2\u308f\u3063\u3066\u3044\u308b\u3002<br \/>\n\u30b5\u30ea\u30a8\u30f3\u30b9\u30d0\u30a4\u30a2\u30b9\u306f\u3001salience(\u76ee\u7acb\u3064\uff09\u3068\u3044\u3046\u5358\u8a9e\u306b\u7531\u6765\u3057\u3066\u304a\u308a\u3001<b>\u9855\u8457\u6027\u30d0\u30a4\u30a2\u30b9<\/b>\u3068\u3082\u8a00\u3046\u3002<\/p>\n<div id=\"attachment_27843\" style=\"width: 763px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-27843\" class=\"wp-image-27843 size-full\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2023\/02\/koutsu_anzen4_matsu.png\" alt=\"\u6e21\u308b\u6642\u306b\u3060\u3051\u3001\u901a\u308a\u904e\u304e\u308b\u8eca\u306b\u6ce8\u610f\u3059\u308b\" width=\"753\" height=\"800\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2023\/02\/koutsu_anzen4_matsu.png 753w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2023\/02\/koutsu_anzen4_matsu-282x300.png 282w\" sizes=\"auto, (max-width: 753px) 100vw, 753px\" \/><p id=\"caption-attachment-27843\" class=\"wp-caption-text\">\u6e21\u308b\u6642\u306b\u3060\u3051\u3001\u901a\u308a\u904e\u304e\u308b\u8eca\u306b\u6ce8\u610f\u3059\u308b<\/p><\/div>\n<p>\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306e\u901a\u77e5\u304c\u3001\u901a\u5e38\u306e\u72b6\u614b\u304b\u3089\u95be\u5024\u3092\u8d85\u3048\u305f\u97f3\u3092\u767a\u3057\u305f\u305f\u3081\u306b\u6c17\u304c\u3064\u3044\u305f\u3002\u3057\u304b\u3057\u3001\u4eba\u306e\u72b6\u614b\u306b\u3088\u3063\u3066\u3082\u30b5\u30ea\u30a8\u30f3\u30b9\u30d0\u30a4\u30a2\u30b9\u306e\u53cd\u5fdc\u306f\u5909\u308f\u308b\u3002\u4f8b\u3048\u3070\u3001\u9053\u8def\u306e\u6a2a\u306b\u3042\u308b\u6b69\u9053\u3092\u6b69\u3044\u3066\u3044\u308b\u6642\u3001\u9053\u8def\u3092\u8d70\u308b\u8eca\u306b\u6c17\u3092\u53d6\u3089\u308c\u308b\u3053\u3068\u306f\u306a\u3044\u304c\u3001\u9053\u3092\u6a2a\u5207\u308b\u6a2a\u65ad\u6b69\u9053\u3092\u6e21\u308b\u6642\u306f\u8eca\u306b\u6ce8\u610f\u3092\u6255\u3046\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u30d0\u30ca\u30fc\u5e83\u544a\u306a\u3069\u3001\u4eba\u306b\u6c17\u304c\u3064\u3044\u3066\u3082\u3089\u3044\u305f\u3044\u3082\u306e\u306f\u3001<b>\u30b5\u30ea\u30a8\u30f3\u30b9\u52b9\u679c\uff08\u9855\u8457\u6027\u52b9\u679c\uff09<\/b>\u3092\u72d9\u3046\u3053\u3068\u304c\u591a\u3044\u3002<\/p>\n<h2>\u4eba\u306f\u307b\u3068\u3093\u3069\u306e\u60c5\u5831\u3092\u30b9\u30eb\u30fc\u3059\u308b\u304c\u3001\u5371\u967a\u306f\u691c\u77e5\u3059\u308b<\/h2>\n<p>\u8133\u306f\u6020\u3051\u8005\u3067\u30019\u5272\u4ee5\u4e0a\u3092\u7121\u610f\u8b58\uff08\u30b7\u30b9\u30c6\u30e01\uff09\u3067\u904e\u3054\u3057\u3066\u3044\u308b\u3068\u8a00\u308f\u308c\u3066\u3044\u308b\u3002\u8996\u899a\u3001\u8074\u899a\u306a\u3069\u304b\u3089\u81a8\u5927\u306a\u60c5\u5831\u3092\u5f97\u3066\u3044\u308b\u304c\u3001\u5168\u3066\u3092\u51e6\u7406\u3059\u308b\u3068\u30d1\u30f3\u30af\u3057\u3066\u3057\u307e\u3046\u306e\u3067\u3001\u307b\u3068\u3093\u3069\u3092\u610f\u8b58\u305b\u305a\u81ea\u5206\u304c\u95a2\u5fc3\u3092\u6301\u3064\u3082\u306e\u3060\u3051\u306b\u6ce8\u610f\u3092\u5411\u3051\u3066\u3044\u308b\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u95a2\u5fc3\u3092\u6301\u3064\u3082\u306e\u4ee5\u5916\u3092\u5168\u3066\u30b9\u30eb\u30fc\u3057\u3066\u3044\u308b\u3068\u3001\u751f\u547d\u3092\u8105\u304b\u3059\u5371\u967a\u307e\u3067\u30b9\u30eb\u30fc\u3057\u3066\u3057\u307e\u3046\u3002<\/p>\n<p>\u5927\u6614\u304b\u3089\u81ea\u5206\u306e\u547d\u3092\u5b88\u308b\u305f\u3081\u306b\u300c\u3044\u3064\u3082\u3068\u9055\u3046\u8105\u5a01\u3067\u3042\u308b\u300d\u3053\u3068\u306b\u6c17\u3065\u3044\u3066\u3001\u6ce8\u610f\u3092\u3080\u3051\u308b\u4ed5\u7d44\u307f\u304c\u3042\u308b\u3002\uff08<a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/negativity_bias\/\">\u30cd\u30ac\u30c6\u30a3\u30d6\u30fb\u30d0\u30a4\u30a2\u30b9 | UX TIMES<\/a>\uff09\u4eba\u306e\u6f5c\u5728\u610f\u8b58\u306b\u306f\u3001\u3044\u3064\u3082\u3068\u9055\u3046\u9855\u8457\u306a\u3053\u3068\u3092\u5bdf\u77e5\u3059\u308b\u305f\u3081\u306e\u95be\u5024\u304c\u5b58\u5728\u3057\u3001\u8d85\u3048\u308b\u3068\u53cd\u5fdc\u3059\u308b\u3002\u5bdf\u77e5\u3059\u308b\u305f\u3081\u306e\u95be\u5024\u306f\u3001\u4eba\u306b\u3088\u3063\u3066\u3082\u305d\u306e\u6642\u306e\u72b6\u6cc1\u306b\u3088\u3063\u3066\u3082\u5909\u308f\u3063\u3066\u304f\u308b\u3002<\/p>\n<h2>\u4eba\u304c\u53cd\u5fdc\u3057\u3066\u3057\u307e\u30464\u3064\u306e\u8981\u7d20<\/h2>\n<p>\u4eba\u304c\u53cd\u5fdc\u3057\u3066\u3057\u307e\u3046\u30b5\u30ea\u30a8\u30f3\u30b9\u30d0\u30a4\u30a2\u30b9\u306b\u306f\u30014\u3064\u306e\u8981\u7d20\u304c\u3042\u308b\u3002<\/p>\n<h3>\u2460\u8f1d\u5ea6<\/h3>\n<p>\u30ad\u30e9\u30ad\u30e9\u8f1d\u304f\u3082\u306e\u3002\u3042\u308b\u8981\u7d20\u306b\u8f1d\u304f\u52b9\u679c\u3092\u4e0e\u3048\u308b\u3068\u76ee\u7acb\u3063\u3066\u898b\u3048\u308b\u3002<\/p>\n<div id=\"attachment_27845\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-27845\" class=\"wp-image-27845 size-full\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2023\/02\/gold_kinkai_nobebou_notext.png\" alt=\"\u30ad\u30e9\u30ad\u30e9\u8f1d\u304f\u3082\u306e\u306f\u3001\u3064\u3044\u898b\u3066\u3057\u307e\u3046\" width=\"800\" height=\"683\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2023\/02\/gold_kinkai_nobebou_notext.png 800w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2023\/02\/gold_kinkai_nobebou_notext-300x256.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2023\/02\/gold_kinkai_nobebou_notext-768x656.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><p id=\"caption-attachment-27845\" class=\"wp-caption-text\">\u30ad\u30e9\u30ad\u30e9\u8f1d\u304f\u3082\u306e\u306f\u3001\u3064\u3044\u898b\u3066\u3057\u307e\u3046<\/p><\/div>\n<h3>\u2461\u30c6\u30ad\u30b9\u30c1\u30e3\u30fc\uff08\u8cea\u611f\uff09<\/h3>\n<p>\u30b6\u30e9\u30b6\u30e9\u3057\u305f\u611f\u3058\u306a\u3069\u3001\u8cea\u611f\u3084\u624b\u89e6\u308a\u3092\u9023\u60f3\u3055\u305b\u308b\u3082\u306e\u304c\u3042\u308b\u3068\u76ee\u7acb\u3063\u3066\u898b\u3048\u308b\u3002<\/p>\n<div id=\"attachment_27846\" style=\"width: 312px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-27846\" class=\"wp-image-27846 size-full\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2023\/02\/food_fried_chicken.png\" alt=\"\u30d5\u30e9\u30a4\u30c9\u30c1\u30ad\u30f3\u306e\u3088\u3046\u306b\u30ab\u30ea\u30ab\u30ea\u3068\u3057\u305f\u8cea\u611f\u304c\u3042\u308b\u3068\u76ee\u7acb\u3064\" width=\"302\" height=\"400\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2023\/02\/food_fried_chicken.png 302w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2023\/02\/food_fried_chicken-227x300.png 227w\" sizes=\"auto, (max-width: 302px) 100vw, 302px\" \/><p id=\"caption-attachment-27846\" class=\"wp-caption-text\">\u30d5\u30e9\u30a4\u30c9\u30c1\u30ad\u30f3\u306e\u3088\u3046\u306b\u30ab\u30ea\u30ab\u30ea\u3068\u3057\u305f\u8cea\u611f\u304c\u3042\u308b\u3068\u76ee\u7acb\u3064<\/p><\/div>\n<h3>\u2462\u30b3\u30f3\u30c8\u30e9\u30b9\u30c8<\/h3>\n<p>2\u3064\u306e\u8272\u304c\u5bfe\u7167\u7684\u3060\u3068\u3001\u76ee\u7acb\u3064\u3002\u9053\u8def\u6a19\u8b58\u306a\u3069\u306f\u3001\u76ee\u7acb\u3064\u3088\u3046\u306b\u30b3\u30f3\u30c8\u30e9\u30b9\u30c8\u3092\u5927\u304d\u304f\u3057\u3066\u3044\u308b\u3002<\/p>\n<div id=\"attachment_27847\" style=\"width: 410px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-27847\" class=\"wp-image-27847 size-full\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2023\/02\/mark_ichijiteishi_tomare.png\" alt=\"\u4ea4\u901a\u6a19\u8b58\u306f\u76ee\u7acb\u3064\u3088\u3046\u306b\u30b3\u30f3\u30c8\u30e9\u30b9\u30c8\u3092\u5927\u304d\u304f\u3057\u3066\u3044\u308b\" width=\"400\" height=\"368\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2023\/02\/mark_ichijiteishi_tomare.png 400w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2023\/02\/mark_ichijiteishi_tomare-300x276.png 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><p id=\"caption-attachment-27847\" class=\"wp-caption-text\">\u4ea4\u901a\u6a19\u8b58\u306f\u76ee\u7acb\u3064\u3088\u3046\u306b\u30b3\u30f3\u30c8\u30e9\u30b9\u30c8\u3092\u5927\u304d\u304f\u3057\u3066\u3044\u308b<\/p><\/div>\n<h3>\u2463\u30b9\u30b1\u30fc\u30eb<\/h3>\n<p>\u4ed6\u306e\u3082\u306e\u3068\u306e\u5927\u304d\u3055\u306e\u9055\u3044\u3002\u5e83\u544a\u306f\u76ee\u7389\u5546\u54c1\u306e\u30d5\u30a9\u30f3\u30c8\u3092\u4ed6\u306e\u3082\u306e\u3088\u308a\u5927\u304d\u304f\u3057\u3066\u3044\u308b\u3002<\/p>\n<div id=\"attachment_27848\" style=\"width: 1034px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-27848\" class=\"wp-image-27848 size-large\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2023\/02\/scale-1024x866.png\" alt=\"\" width=\"1024\" height=\"866\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2023\/02\/scale-1024x866.png 1024w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2023\/02\/scale-300x254.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2023\/02\/scale-768x650.png 768w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2023\/02\/scale-1536x1300.png 1536w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2023\/02\/scale.png 1690w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><p id=\"caption-attachment-27848\" class=\"wp-caption-text\">\u4ed6\u306e\u3082\u306e\u3068\u5927\u304d\u3055\u306b\u9055\u3044\u304c\u3042\u308b\u3068\u76ee\u7acb\u3064<\/p><\/div>\n<h2>\u30b5\u30ea\u30a8\u30f3\u30b9\u52b9\u679c\u3092\u5229\u7528\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/h2>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u91ce\u3067\u306f\u3001\u30b5\u30ea\u30a8\u30f3\u30b9\u30d0\u30a4\u30a2\u30b9\u3092\u57fa\u306b\u3057\u305f\u30b5\u30ea\u30a8\u30f3\u30b9\u52b9\u679c\u3092\u4f7f\u3063\u3066\u3001\u7af6\u5408\u4ed6\u793e\u306e\u88fd\u54c1\u3088\u308a\u3082\u76ee\u7acb\u3064\u30d1\u30c3\u30b1\u30fc\u30b8\u3084\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u63d0\u793a\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u6ce8\u610f\u3092\u60f9\u304d\u3064\u3051\u3066\u3044\u308b\u3002<\/p>\n<p>\u30e6\u30fc\u30b6\u30fc\u306f\u540c\u3058\u3082\u306e\u306b\u5bfe\u3057\u3066\u3082\u3001\u95a2\u5fc3\u306e\u3042\u308b\u5834\u5408\u306e\u307f\u53cd\u5fdc\u3059\u308b\u3002UX\u696d\u754c\u306e\u5de8\u5320\u3001<ruby>Jared M. Spool<rt>\u30b8\u30e3\u30ec\u30c8\u30fb\u30b9\u30d7\u30fc\u30eb<\/rt><\/ruby>\u6c0f\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u8ff0\u3079\u3066\u3044\u308b\u3002<\/p>\n<blockquote><p><i>\u30e6\u30fc\u30b6\u30fc\u304c\u4f55\u304b\u3092\u8cb7\u304a\u3046\u3068\u601d\u3046\u3068\u304d\u306f\u3001\u30d0\u30ca\u30fc\u304c\u76ee\u306b\u5165\u308b\u304c\u3001\u8cfc\u5165\u5f8c\u306f\u76ee\u306b\u5165\u3089\u306a\u3044<\/i>\uff08<a href=\"https:\/\/tactics.convertize.com\/definitions\/salience-effect\" target=\"_blank\" rel=\"noopener\">https:\/\/tactics.convertize.com\/definitions\/salience-effect<\/a>\u3088\u308a\u5f15\u7528\uff09<\/p><\/blockquote>\n<div id=\"attachment_27849\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-27849\" class=\"wp-image-27849 size-full\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2023\/02\/koukoku_web_pc.png\" alt=\"\u6d3e\u624b\u306a\u5e83\u544a\u3082\u3001\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u8868\u793a\u3057\u306a\u3044\u3068\u76ee\u306b\u5165\u3063\u305f\u3068\u3057\u3066\u3082\u30ce\u30a4\u30ba\u306b\u306a\u3063\u3066\u3057\u307e\u3046\" width=\"800\" height=\"695\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2023\/02\/koukoku_web_pc.png 800w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2023\/02\/koukoku_web_pc-300x261.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2023\/02\/koukoku_web_pc-768x667.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><p id=\"caption-attachment-27849\" 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href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/nonsense-math-effect\/\">\u30ca\u30f3\u30bb\u30f3\u30b9\u306a\u6570\u5f0f\u52b9\u679c<\/a><\/li>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/goodharts-law\">\u30b0\u30c3\u30c9\u30cf\u30fc\u30c8\u306e\u6cd5\u5247<\/a><\/li>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/metric-fixation\/\">\u30de\u30af\u30ca\u30de\u30e9\u306e\u8aa4\u8b2c<\/a><\/li>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/salience_effect\/\">\u30b5\u30ea\u30a8\u30f3\u30b9\u52b9\u679c<\/a><\/li>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/vanity-metrics\/\">\u30d0\u30cb\u30c6\u30a3\u30e1\u30c8\u30ea\u30af\u30b9<\/a><\/li>\n<\/ul>\n<h2>\u53c2\u8003\u30ea\u30f3\u30af<\/h2>\n<ul>\n<li aria-level=\"1\"><a href=\"https:\/\/tactics.convertize.com\/definitions\/salience-effect\" target=\"_blank\" rel=\"noopener\">Salience Effect definition<\/a><\/li>\n<li aria-level=\"1\"><a 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