{"id":2793,"date":"2018-07-06T11:28:52","date_gmt":"2018-07-06T02:28:52","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?post_type=glossary&#038;p=2793"},"modified":"2020-06-14T19:36:08","modified_gmt":"2020-06-14T10:36:08","slug":"call-to-action","status":"publish","type":"glossary","link":"https:\/\/uxdaystokyo.com\/articles\/glossary\/call-to-action\/","title":{"rendered":"\u30b3\u30fc\u30eb\u30c8\u30a5\u30a2\u30af\u30b7\u30e7\u30f3"},"content":{"rendered":"<p>Call to Action (CTA\uff09\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u6b21\u306e\u884c\u52d5\u3092\u8d77\u3053\u3055\u305b\u308b\u305f\u3081\u306e\u4fc3\u3059\u65b9\u6cd5\u3092\u8a00\u3044\u307e\u3059\u3002\u5177\u4f53\u30a4\u30e1\u30fc\u30b8\u3068\u3057\u3066\u3001\u4f1a\u54e1\u767b\u9332\u304c\u5fc5\u8981\u306aWeb\u30b5\u30fc\u30d3\u30b9\u3067\u3042\u308c\u3070\u300c\u65b0\u898f\u767b\u9332\u300d\u3084\u300c\u30ed\u30b0\u30a4\u30f3\u300d\u306b\u306a\u308a\u3001EC\u30b5\u30a4\u30c8\u306e\u5834\u5408\u306f\u300c\u30ab\u30fc\u30c8\u306b\u5165\u308c\u308b\u300d\u3084\u300c\u8cfc\u5165\u3059\u308b\u300d\u3068\u3044\u3063\u305f\u3082\u306e\u3067\u3001\u30dc\u30bf\u30f3\u3084\u30c6\u30ad\u30b9\u30c8\u30ea\u30f3\u30af\u30fb\u30a4\u30e1\u30fc\u30b8\u3067\u8868\u793a\u3055\u308c\u3066\u3044\u308b\u3082\u306e\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n<p>CTA\u306f\u30da\u30fc\u30b8\u306b\u3072\u3068\u3064\u3067\u3042\u308b\u5fc5\u8981\u306f\u306a\u304f\u3001\u3080\u3057\u308d\u9577\u3044\u30da\u30fc\u30b8\u3067\u3042\u308c\u3070\u8907\u6570\u56de\u8868\u793a\u3057\u3066\u3082\u69cb\u3044\u307e\u305b\u3093\u304c\u3001\u591a\u304f\u51fa\u305b\u3070\u3044\u3044\u8a33\u3067\u3082\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<h2>\u30e6\u30fc\u30b6\u30fc\u3092\u4e0a\u624b\u306b\u8a98\u5c0e\u3057\u3088\u3046<\/h2>\n<p>CTA\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3092\u559a\u8d77\u3059\u308b\u3082\u306e(\u3072\u3044\u3066\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u300c\u3084\u308a\u305f\u3044\u3053\u3068\u300d\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u3082\u306e)\u306a\u306e\u3067\u3001\u30da\u30fc\u30b8\u306e\u4e2d\u3067\u76ee\u7acb\u3064\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u30b3\u30f3\u30c8\u30e9\u30b9\u30c8\u3092\u3064\u3051\u3066\u8a98\u5c0e\u3059\u308b\u3053\u3068\u3082\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u3002\u305d\u306e\u5834\u5408\u3001\u5468\u308a\u306e\u30b3\u30f3\u30c8\u30e9\u30b9\u306b\u3088\u3063\u3066\u6f0f\u308c\u3066\u3057\u307e\u3046\u3053\u3068\u3082\u3042\u308b\u306e\u3067\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<p>\u4ee5\u4e0b\u306e\u30b5\u30a4\u30c8\u306f\u3044\u308d\u3044\u308d\u306a\u8272\u304c\u63a1\u7528\u3055\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u30ed\u30b0\u30a4\u30f3\u30dc\u30bf\u30f3\u3092\u898b\u3064\u3051\u308b\u306e\u306b\u4e00\u82e6\u52b4\u3057\u307e\u3059\u3002\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd\u3057\u3066\u307f\u308b\u3068\u3001\u30ea\u30c6\u30e9\u30b7\u306e\u3042\u308b\u65b9\u3067\u3042\u3063\u3066\u3082\u3059\u3050\u306b\u898b\u3064\u3051\u3089\u308c\u306a\u3044\u30c7\u30b6\u30a4\u30f3\u3068\u3044\u3046\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3057\u305f\u3002<\/p>\n<div id=\"attachment_9388\" style=\"width: 991px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-9388\" class=\"size-full wp-image-9388\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/07\/\u30d5\u309a\u30ea\u30f3\u30c8\u30cf\u309a\u30c3\u30af-1.png\" alt=\"\" width=\"981\" height=\"859\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/07\/\u30d5\u309a\u30ea\u30f3\u30c8\u30cf\u309a\u30c3\u30af-1.png 981w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/07\/\u30d5\u309a\u30ea\u30f3\u30c8\u30cf\u309a\u30c3\u30af-1-300x263.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/07\/\u30d5\u309a\u30ea\u30f3\u30c8\u30cf\u309a\u30c3\u30af-1-768x672.png 768w\" sizes=\"auto, (max-width: 981px) 100vw, 981px\" \/><p id=\"caption-attachment-9388\" class=\"wp-caption-text\">\u8272\u304c\u305f\u304f\u3055\u3093\u5229\u7528\u3057\u3066\u3044\u308b\u305f\u3081CTA\u30dc\u30bf\u30f3\u3067\u3042\u308b\u30ed\u30b0\u30a4\u30f3\u30dc\u30bf\u30f3\u306b\u6c17\u3065\u304d\u306b\u304f\u3044<\/p><\/div>\n<h2>\u7dd1\u3060\u304b\u3089\u826f\u3044\u308f\u3051\u3067\u3082\u306a\u3044<\/h2>\n<div style=\"width: 2990px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" style=\"margin: 30px 0 30px 0;\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2017\/05\/merge-img.png\" alt=\"CTA\u30dc\u30bf\u30f3\u306e\u30b3\u30f3\u30c8\u30e9\u30b9\u30c8\u306e\u4f8b\" width=\"2980\" height=\"1200\" \/><p class=\"wp-caption-text\">\u5168\u4f53\u304c\u7dd1\u7cfb\u7d71\u306e\u30b5\u30a4\u30c8\u306e\u305f\u3081\u3001\u9055\u3046\u8272\u3092\u5229\u7528\u3057\u3066\u30b3\u30f3\u30c8\u30e9\u30b9\u30c8\u3092\u9ad8\u3081\u308b\u5fc5\u8981\u304c\u3042\u308b<\/p><\/div>\n<p>\u4e00\u822c\u7684\u306b\u9032\u3080\u30dc\u30bf\u30f3\u30ab\u30e9\u30fc\u306f\u7dd1\u8272\u3067\u69cb\u6210\u3055\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u304c\u3001\u30b5\u30f3\u30d7\u30eb\u30b5\u30a4\u30c8\u306f\u5168\u4f53\u7684\u306b\u7dd1\u7cfb\u7d71\u3067\u69cb\u6210\u3055\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u7dd1\u304c\u4e00\u756a\u30af\u30ea\u30c3\u30af\u3055\u308c\u308b(\u7dd1\u306f\u5b89\u5fc3\u3084\u5b89\u5168\u3092\u60f3\u8d77\u3055\u305b\u308b\u8272\u3067\u3042\u308b\u305f\u3081)\u300d\u3068\u3044\u3046\u4e00\u822c\u7684\u306a\u5e38\u8b58\u304c\u901a\u3058\u307e\u305b\u3093\u3002<\/p>\n<p>\u30b5\u30a4\u30c8\u306e\u30c7\u30b6\u30a4\u30f3\u3067\u5229\u7528\u3055\u308c\u3066\u3044\u308b\u8272\u306b\u3088\u3063\u3066CTA\u306e\u8272\u304c\u5909\u308f\u3063\u3066\u304d\u307e\u3059\u3002\u7279\u306b\u8d64\u8272\u304c\u30d6\u30e9\u30f3\u30c9\u30ab\u30e9\u30fc\u306b\u306a\u3063\u3066\u3044\u308b\u4f01\u696d\u306f\u3001\u5fc3\u7406\u5b66\u7684\u306b\u8d64\u8272\u306e\u7981\u6b62\u30ab\u30e9\u30fc\u3092\u591a\u69d8\u3059\u308b\u3068CTA\u3067\u30b3\u30f3\u30c8\u30e9\u30b9\u30c8\u3092\u5f37\u3081\u3088\u3046\u3068\u3057\u3066\u3082\u5f37\u304f\u3067\u304d\u306a\u3044\u306e\u3067\u30d6\u30e9\u30f3\u30c9\u30ab\u30e9\u30fc\u304c\u8d64\u8272\u3067\u3082\u5168\u4f53\u3092\u30b3\u30f3\u30c8\u30e9\u30b9\u30c8\u304c\u5f37\u3044\u8d64\u3067\u57cb\u3081\u306a\u3044\u3088\u3046\u306b\u6c17\u3092\u3064\u3051\u307e\u3057\u3087\u3046\u3002<\/p>\n<h2>\u53c2\u8003\u306b\u3057\u305f\u8a18\u4e8b<\/h2>\n<ul>\n<li><a href=\"http:\/\/uxmilk.jp\/49907\">[\u53c2\u8003] <\/a><a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/20566\/The-Button-Color-A-B-Test-Red-Beats-Green.aspx#sm.0009h2zjc1d57epbrhm14gkkay0j3\">The Button Color A\/B Test: Red Beats Green<\/a><\/li>\n<li><a href=\"http:\/\/www.goodui.org\/\">Good UI<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u30e6\u30fc\u30b6\u30fc\u306b\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u4fc3\u3059(\u884c\u52d5\u559a\u8d77\u3059\u308b)\u3082\u306e<\/p>\n","protected":false},"author":5,"featured_media":9388,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"English":"Call to 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